Visit The Northshore’s 2025 Annual Report highlights a transformative year in destination marketing. In 2024, we launched bold campaigns, reimagined visitor experiences, expanded partnerships and celebrated community pride. Tourism brought 2.8 million visitors and $1.3 billion in spending, supporting nearly 14,000 jobs and placing St. Tammany third statewide. Highlights include the Shore to Be campaign, community murals, co-branded retail products, the debut of All The Waves podcast, and a redesigned website that boosted engagement. With measurable growth confirmed by Zartico and Longwoods research, the report reflects how tourism drives both economic impact and quality of life on the Northshore.
