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JANUARY 2026 Strictly Business
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LETTER FROM THE PRESIDENT
PAIGE ZUTAVERN - President (402) 730-0096 | Paige@StrictlyBusinessOmaha.com
A Paige From My Notebook... Letter from the President – Paige Zutavern
As we begin a new year, I want to share something I’m especially proud of — something many people don’t realize about Strictly Business. Yes, we are a print and online magazine. Yes, we tell original and powerful local stories. But today, we are also a high-authority digital platform that boosts the online visibility of our clients every single month.
read reviews, and validate your expertise before reaching out. And with AI chat assistants now pulling answers directly from trusted, authoritative sources, our consistent high-quality content and backlinks help position your business to appear in those results as well.
That’s where Strictly Business gives you an advantage most media options simply cannot: We help you win the search moment. Our monthly content posting, and our consistent backlinking strategy give your business fresh, relevant, Google-friendly visibility that keeps your brand strong in both In 2025, our websites delivered over 8 million search-engine impressions print and digital spaces. This combination is now one of the most valuable for the people and businesses we featured — proof of how strongly benefits of partnering with us. As we step into 2026, our commitment our content performs in Google and across is stronger than ever: to support the AI-powered search. When you appear businesses that make Lincoln thrive, in Strictly Business, you aren’t just seen in to tell your stories beautifully, and to print… you are discovered online, too. continue expanding the digital reach “With over eight million search engine that turns those stories into real results. One of the biggest reasons for that success is the SEO-powered digital platform we impressions—we don’t just help you get seen If your business has news to share — built and improved upon since 2016. in print, we help you get discovered online.” a promotion, a milestone, an event, With more than 60,000 client-centered or something worth celebrating — posts, our websites consistently generate please send it our way. We want to strong online engagement and visibility help you be seen, recognized, and for the businesses we feature. Every discovered, everywhere people press release, every story, and every monthly feature we publish are looking Thank you for your trust, your partnership, and your includes powerful backlinks from our high-authority sites—backlinks support. Here’s to a new year filled with opportunity, growth, and that strengthen your SEO, elevate your credibility, and help ensure stronger visibility for the entire Lincoln business community. your story appears when someone searches for your business. Warmly, Today’s consumers behave differently than they did 10 or even 5 years Paige Zutavern ago. When they see your ad or read your story in our magazine, the President, Strictly Business Magazine first thing they do is go straight to search. They want to learn more,
CONTENTS
NEWS 6 Business 29 Personnel 38 Nonprofit
SPOTLIGHTS
21 On-Point Insurance
28 50 52 54 58 60 63
STAR CITY SIX
FEATURE STORIES
ASK THE EXPERT 22 Star City Six
COLUMNS 51 53 55 57 59
Words of Wisdom Friends for Lunch/Drinks LIBA Downtown Lincoln Association Lincoln Chamber of Commerce
Crepe Cafe City Bank & Trust Co. CareerPathway Engineered Controls AR Solutions Panology Disrupting Traffick
67 New Years Resolutions 70 Business Planning 75 Supporting Non-Profits
Strictly Business Magazine PO BOX 57397, Lincoln, NE 68505 P 402.466.3330 • F 402.466.3476 STRICTLY BUSINESS is not responsible for unsolicited material. All rights to submission, including letters, will be treated as unconditionally assigned for publication and copyright purposes and are subject to our unrestricted right to edit and comment editorially or creatively, unless otherwise negotiated with the author. Nothing may be printed in whole or part without the written permission of the publisher. The publication of any advertisement in STRICTLY BUSINESS is not an endorsement of the advertiser or of the products or services advertised.
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ABOUT THE COVER
A1 Automotive: Built on Trust, Driven by Community
Those who choose to work with us, A1 Automotive, for their vehicle repair can count on the company’s transparency and incredible value in everything they do. We strive on providing genuine service and personalized attention is how trust and long, happy relationships are built. “You can expect the full, personalized support of our top-notch crew,” Owner Kendall Warnock said. “We’ll keep you updated by text, give you service options and photos, and explain costs.” If you’re busy and don’t know much about vehicles, you can have peace of mind knowing that the team at A1 does—on all makes and models. “We are the leading, independent local repair facility in Lincoln”, Warnock said. “We specialize in all makes and models, including Porsche, Land Rovers, MBs,
PRODUCTION TEAM: Art Director: Tea Ilic – ArtDirector@StrictlyBusinessOmaha.com Editor: Macey Wahl – Editor@StrictlyBusinessOmaha.com Executive Assistant: Kaitlyn Stara - Office@StrictlyBusinessOmaha.com Copywriters: Haylee W, Mikala C, Ashlyn D, & Emma B SALES TEAM: President/Sales Paige Zutavern – Paige@StrictlyBusinessOmaha.com Publisher/Founder/Accounting Shayne Zutavern – SZutavern@Yahoo.com Sales Laurie Dunn - LaurieD@StrictlyBusinessOmaha.com #PrintProudDigitalSmart
BMWs and Audis, all while knowing the domestic brands really well.” Warnock and his wife, Desiree, are grateful to see the positive ripple effects that their business (which now includes two shops) has had on the automotive repair industry and the Lincoln community. A1 Automotive was named Small Business of 2025 by the Lincoln Chamber of Commerce. This award recognizes and highlights their years of dedication to their customers, to provide honest and trustworthy work and service. The trust they have built in the Lincoln community is incredibly valuable and hard won for A1. Warnock and the team are excited to enter the New Year with this award, representing their years of hard work, and look forward to the year of success and customer satisfaction that is to come.
Tea
Macey
Kaitlyn
Laurie
Haylee
Mikala
Ashlyn
Emma
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BUSINESS NEWS Empower Your Team Through Innovative Madonna Wellness Club Celebrates 20 Years Wellness Solutions with WorkWell Inc. of Medically Based Fitness in Lincoln WorkWell Inc., a trusted leader in worksite wellness announces its revitalized brand dedicated to strengthening workplace wellness across Nebraska. With over 30 years of experience serving Nebraska businesses, WorkWell enters an exciting new chapter with a new home, a new look and expanded corporate partnerships to further its mission of improving employee health and well-being. Today’s workforce is facing unprecedented challenges. More than 50% of employees report experiencing increased stress and anxiety, significantly affecting productivity, morale and retention. Recent studies indicate that 60% to 90% of doctor visits are related to stress, and burnout is now the leading cause of worker disability worldwide, as noted by CDC and the Bureau of Labor. “Your employees are your greatest asset,” said Karen Rehm, Executive Director “When employers are equipped with the right tools and strategies, they can foster healthier, happier teams and a stronger organizational culture.” WorkWell’s comprehensive consulting services, train-the-trainer series, and educational programs are designed to help businesses implement sustainable total worker well-being initiatives that reduce medical and workers’ compensation claims, improve retention and employee engagement, and support both mental and physical health across the organization. WorkWell Nebraska is currently scheduling one-on-one consultations to help review your 2026 wellness initiatives, assist your wellness team in building your annual operating plan and to determine if your wellness program is legally compliant. Contact Karen Rehm, Executive Director at workwellnebraska@gmail.com or call/text (402) 483-1077 to learn more about upcoming educational seminars, on-line wellness portal, chronic disease management series, leadership and staff development trainings. Check them out at workwellnebraska.com for a full list of programs and services.
Edgewater Construction Celebrates Its First Month in Business Edgewater Construction is excited to celebrate its first month in operation, marking the beginning of a company committed to quality craftsmanship and exceptional service. Though newly established, Edgewater is already making a strong impression in the construction community with a hands-on, client-focused approach. From small home renovations to largescale commercial projects, Edgewater Construction believes no job is too big or too small. The company is dedicated to bringing clients’ visions to life through thoughtful planning, dependable execution, and a passion for building spaces that truly work for the people who use them. Founder Kyle Smith brings enthusiasm, experience, and a commitment to delivering outstanding results on every project. Edgewater looks forward to continuing its growth and partnering with homeowners and businesses as it builds a reputation for creativity, quality, and dependable service. To learn more or begin your next project, contact Kyle Smith at (402) 419-3208.
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Madonna Wellness Club is celebrating its 20th anniversary this January, marking two decades of helping Lincoln residents pursue healthier, stronger, more balanced lives. Originally opened on January 31, 2006 as Madonna ProActive, the facility was the first medically based fitness center in the community, offering a unique mission and approach that prioritized whole-person wellness over traditional gym models. From day one, Madonna’s focus has been creating a welcoming environment for individuals of all abilities and fitness levels. This commitment continues today under the name Madonna Wellness Club, where staff pride themselves on supporting members in all aspects of health, including fitness, strength, mobility, recovery, and overall well-being. Throughout January 2026, Madonna Wellness Club will host special anniversary events, challenges, promotions, and giveaways open to both current and new members. Prizes include a free three-month membership, a three-pack of one-hour massages, personal training sessions, nutrition coaching, and more. To learn more or join the celebration, visit wellnessclub.madonna. org, call (402) 420-0000, or email wellnessclub@madonna.org.
Lincoln Airport Announces American Airlines Service to Dallas/Fort Worth, Chicago, and Phoenix Lincoln Airport (LNK) today announced that American Airlines will begin new nonstop service connecting Lincoln with Dallas/Fort Worth (DFW) and Chicago O’Hare (ORD) starting June 2026, with seasonal winter service to Phoenix (PHX) launching in Winter 2026. The new service follows extensive community engagement and market analysis. Nearly a year ago, Lincoln Airport conducted a comprehensive Business Travel Survey, receiving responses from nearly 350 local businesses. Results showed that 40 percent regularly travel to the Dallas/Fort Worth market. Today, DFW is the thirdlargest air travel market for the Lincoln region, with nearly 150 passengers traveling between the two cities each day. “This is a pivotal moment for Lincoln Airport and for our community,” said Chris Hove, Chair of the Lincoln Airport Authority Board. “American Airlines’ decision to serve Lincoln brings competition, affordability, and global connectivity back to our market. What excites me most is the economic impact this service will generate for our hometown — conservatively estimated at $75 million.” In addition to twice-daily service to Dallas/Fort Worth and daily service to Chicago O’Hare, American will introduce seasonal winter flights to Phoenix, signaling the airline’s intent to grow alongside the Lincoln market. On July 4, 2025, Lincoln Airport operated eight daily departures on a single airline to two destinations, totaling approximately 400 available seats. By July 4, 2026, LNK is projected to offer 14 daily departures to five destinations on three airlines, with 724 departing seats—an 81 percent increase in capacity in just one year. Additional details on schedules and fares will be announced by American Airlines. For the latest updates, visit lincolnairport.com. #PrintProudDigitalSmart
BUSINESS NEWS Lincoln Young Professional Group Announces T Square Movers Announces Expanded Three-Year Plan and 2026 Council Services and New 26-Foot Truck to Support The Lincoln Young Professionals Lincoln Residents Group (LYPG), a program of the Lincoln Chamber of Commerce, is closing out 2025 after a year focused on building the organization’s three-year strategic plan. Over the past 12 months, LYPG has worked with its members and stakeholders to develop a strategic plan that will guide the group’s growth and impact through 2027. The strategic plan focuses on growing and retaining membership, enhancing professional development opportunities, and fostering community engagement and education through volunteerism and civic literacy. It represents LYPG’s renewed commitment to be a platform for young professionals to connect, grow, and lead in Lincoln. The 2026 LYPG Leadership Council will work to bring the next year of the plan to fruition: Derek Kay (FNBO) – Chair, Emma Kwapnioski (University of Nebraska Foundation) - Vice Chair, Courtney Strayer (Bryan Health) - Past Chair, Carrie Bartholomew (ALLO Fiber), Eric Bertrand (Lincoln Federal Savings Bank), Emilee Meints (Morrow Collision), Michael Sandvold (University of Nebraska), Sydney Schoening (Immanuel), Susan Twiehaus (Security First Bank). Each year, new council members are selected through a formal application process and are ratified by the Lincoln Chamber of Commerce Board of Directors. This group will be responsible for leading LYPG initiatives and ensuring the successful execution of the strategic plan. “This strategic plan gives us a strong foundation to grow from,” said Derek Kay, 2026 LYPG Chair. “It’s a direct reflection of what our members value and where they believe LYPG can make the greatest impact over the next five years.” Find more information about LYPG and upcoming 2026 events at lincolnypg.com.
T Square Movers is proud to announce several new service expansions designed to make moving easier, faster and more convenient for customers across Lincoln and the surrounding communities. As a locally owned and operated company, they continue to invest in upgrades that support their growing customer base and improve the overall moving experience. The biggest addition is their new 26-foot moving truck, now officially part of the T Square Movers fleet. This truck is equipped with both a ramp and a lift gate, giving customers the flexibility needed for everything from standard household and commercial items to heavy, oversized pieces. The increased capacity allows the team to be more flexible with your moves. Along with expanding the fleet, they are now offering a full line of packing supplies and reusable moving totes. Customers can rent as many totes as they need, and the team will help estimate the right quantity for each move. Once the order is placed, they deliver the supplies and/or totes directly to the customer’s door, making preparation simple and stress-free. These upgrades reflect T Square Movers’ commitment to providing reliable, high-quality service while giving customers more options to customize their move. For more information or to schedule your move, visit tsquaremovers.com
NeCPG Encourages Safe Sports Betting as College Bowl Season and Playoffs Begins As the college football regular season has concluded, many college football teams will continue their season in postseason bowls or the national championship playoffs. These games are extremely popular for placing bets. Nebraska Council on Problem Gambling’s Executive Director urges people to practice responsible gambling behavior, and wants all Nebraskans to know that free and confidential problem gambling treatment is available. “As the holiday season gets into full swing, so do the opportunities to place a variety of sports bets. It is of high importance to ensure all Nebraskans are aware of the consequences of problem gambling, resources for problem gambling treatment, and education on how to gamble responsibly,” states Mike Sciandra, NeCPG Executive Director. Safe gambling begins with setting clear limits on time, frequency, and money spent. Individuals should only use disposable income, avoid borrowing or relying on credit cards or loans, and never pawn or sell items. Understand the odds of each game and treating gambling strictly as entertainment. Developing accountability, such as telling someone when and where you plan to gamble, can also help maintain control. It is important to avoid gambling when emotionally vulnerable or under the influence of alcohol. If you or a loved one is struggling with their gambling behavior, please contact the National Problem Gambling Helpline at 1(800) 522-4700 or the Nebraska Problem Gambling Helpline at 1 (833) BET-OVER (1 (833) 238-6837). Both phone numbers are free, confidential, and answered 24 hours a day, seven days a week by trained professionals. For more information about Nebraska Council on Problem Gambling, please visit their website at necpg.org. #PrintProudDigitalSmart
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BUSINESS NEWS Crepe Café Celebrates National Crepe Day Vivian Clough Agency Expands Business with Feb. 2 Event and Ribbon Cutting & Event Insurance Coverage Through BTIS Specialty Programs Crepe Café is celebrating National Crepe Day with a community event and ribbon-cutting ceremony in partnership with the Lincoln Chamber of Commerce. The celebration will take place on Friday, Feb. 2, beginning at 4 p.m. at the historic Masonic Temple, where Crepe Café now offers an affordable event space for parties, receptions, and networking gatherings.
Guests can enjoy the café’s full regular menu, featuring both sweet and savory crepes made with simple, high-quality ingredients. Favorites such as the Banana & Nutella, pepperoni pizza, chicken bacon cheese, and build-your-own crepes will be available. Owner Paul Larsen has spent years perfecting his batter and flavor combinations, focusing on the philosophy he learned during his military service: keep things simple. That commitment has guided Crepe Café from its beginnings as a food truck to its growing presence today. Paul, a veteran and longtime Lincoln resident, has expanded the business thoughtfully to maintain quality while introducing catering services and event hosting at the Masonic Temple. National Crepe Day offers the perfect moment to celebrate that growth and welcome the community to experience Crepe Café’s fresh, fast, and flavorful creations. For more information, please visit crepe-cafe.com.
The Vivian Clough Agency, Nebraska’s first Entrepreneurial AAA Agency, is proud to announce the expansion of its insurance offerings through a new specialty partnership with Builders & Tradesmen’s Insurance Services, Inc. (BTIS)—a national leader in hard-toplace, business, and event insurance solutions. Through BTIS, the agency can now provide insurance coverage for a wide range of unique needs, including special events, festivals, weddings, food vendors, contractors, small businesses, nonprofits, real estate investors, commercial properties, liquor liability and short-term event coverage. This expansion allows local business owners and event organizers to secure fast, flexible protection—even for last-minute or high-risk situations. “Many entrepreneurs don’t realize how exposed they are until something goes wrong,” said Vivian Clough, owner of the Vivian Clough Agency. “With BTIS, we now have the ability to protect everything from a one-day pop-up event to long-term commercial operations.” Community members who need coverage for events, businesses, rentals, or specialty risks are encouraged to contact the Vivian Clough Agency and complete a quick intake form to receive customized quotes. Call (402) 500-3377, email vclough@acg.aaa.com or visit bit.ly/VivianCloughAAAInsurance
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BUSINESS NEWS ALLO Business Simplifies the First Step to Managed IT and Cybersecurity ALLO Business is helping local organizations take a clearer first step toward reliable IT support and stronger cybersecurity through an initial, in-person consultation with their dedicated Managed Service Provider (MSP) team. The first meeting is designed for business owners and leaders, not IT experts. Instead of starting with technical jargon, the conversation focuses on day-to-day operations, business goals, and the practical risks that can quietly build over time, such as downtime, lost data, or security gaps that go unnoticed. During that first one-hour discussion, ALLO helps identify if the organization currently has an IT partner, what protections are in place (such as a firewall), how data is backed up, and how systems are being monitored. For organizations without dedicated IT support, the goal is to clarify what’s working, what isn’t, and what may be exposed—without judgment and without pressure. For those with an existing provider, ALLO reviews service levels, security coverage, and pricing to help determine whether the business is receiving appropriate protection and value. Following the first meeting, the team offers ongoing local support and employee-focused resources, including cybersecurity training, Lunch & Learns, phishing simulations, community events, and baseline security assessments. MSP pricing is presented as all-in, with potential adjustments based on compliance needs such as HIPAA or PCI. To learn more, visit AlloBusiness.com or call (844) 560-2556.
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Home Builders Association of Lincoln to Elevator, New Co-Warehousing Community Celebrate 75 years of Building Community in Lincoln, Now Open to Support Small Businesses & Opportunity The Home Builders Association of Lincoln (HBAL) is pleased to announce its 75th Anniversary in 2026 — marking 75 years of service, advocacy, professional growth and community-building across Lincoln and surrounding areas. Chartered on January 21, 1951, HBAL remains a visible, effective and respected trade association dedicated to promoting home building through professional education, member communication, civic participation and representation of builders and allied professionals in community, government and industry forums. Over the decades, HBAL has supported builders, remodelers, developers and many of the businesses that keep our local housing market robust. Through networking, educational seminars, publicfacing events like the Parade of Homes and the Nebraska Builders Home & Garden Show, advocacy work and civic outreach, members have been empowered to grow their businesses — and shape the future of housing in Lincoln. “As we celebrate 75 years, we honor our members’ craftsmanship, dedication and collaboration that have helped spur growth in Lincoln by providing thousands of families a place to call home,” said Jereme Montgomery, 2025 President of HBAL. “HBAL has thrived because of its members and as we move forward, we remain committed to supporting professional excellence, advocating for housing-friendly policies and offering opportunities for education, networking and civic involvement for the next generation of builders and professionals.” For more information, visit hbal.org. #PrintProudDigitalSmart
Elevator, a co-warehousing community for small businesses and entrepreneurs, has officially opened its newest location in Lincoln. The space is located on the 5th floor of the Atrium Building at 1200 N St, Suite 500, in the heart of downtown. Spanning 25,077 square feet, this new facility marks Elevator’s latest step in expanding its mission to empower small businesses through flexible workspaces, logistics support, and collaborative community environments. Elevator integrates micro-warehouses, offices, and shared amenities under one roof. The Lincoln facility features 58 flex and office spaces, two loading docks, two conference rooms, event spaces including a rooftop deck, coworking areas, and a private meeting pod designed to accommodate the growing needs of local makers, e-commerce brands, and creative professionals. “Lincoln has a strong and determined small business community, and this location gives them the space and support they’ve been asking for. Being right in the center of downtown puts entrepreneurs close to the energy, resources, and partnerships that help them grow. We’re proud to bring a workspace that removes barriers and gives business owners the room to build what’s next.” said Emiliano Lerda, CEO & Co-Founder of Elevator A formal ribbon-cutting event with the Lincoln Chamber of Commerce and Lincoln Partnership for Economic Development is planned for early 2026. Stay tuned for more details. With the Lincoln opening, Elevator continues to strengthen its Midwest presence and mission to elevate small businesses through flexible space, logistics, and community support. Learn more and book a tour at elevatorspaces.com. JANUARY 2026 Strictly Business
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BUSINESS NEWS Dr. Casey Bogenrief Presents WellnessFocused Hybrid Lecture for OLLI Members Dr. Casey Bogenrief, PT, DPT, ATC, RYT200, a familiar and trusted instructor with the Osher Lifelong Learning Institute (OLLI) at UNL, continues to expand her efforts to help older adults stay active, confident and independent through movement. Since 2018, Dr. Casey has taught wellness-based classes through OLLI, including year-round Gentle Yoga, Chair Yoga, and Advanced Yoga sessions held in person and now via Zoom. During the upcoming Winter Term (Jan. 20–March 2), she will again offer Gentle Yoga on Wednesdays at 9 a.m. and Chair Yoga at 10 a.m. In addition to her ongoing classes, Dr. Casey will present a special hybrid lecture, “Gait Speed: The 6th Vital Sign,” on February 25, 2026, at 3 p.m. Participants may attend either in person or online. This engaging session is designed for individuals ages 50 and older who want to better understand how everyday mobility impacts longterm health. Attendees will learn how gait speed can help identify fall risk and overall functional strength, and why proactive wellness can reduce the likelihood of health problems later. Each participant will also have the opportunity to receive a simple, individualized gait speed assessment. Dr. Casey remains passionate about giving people practical tools to support healthy aging, avoid preventable injuries, and maintain independence for years to come. For registration or more information, contact OLLI https://olli.unl.edu/ or Dr. Casey Bogenrief PT, DPT, ATC, RYT-200 at caseybogenrief@awell-being.org, (402) 217-2722, awellbeingpt.org. You can find her on social media at facebook.com/DrCaseyBogenriefPT, instagram. com/awellbeingpt, linkedin.com/in/drcaseybogenriefpt and youtube.com/@AWellBeingPT.
89% of Sumner Place Residents and Families Rate Their Experience as Excellent
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Sumner Place is proud to announce that 89% of residents and their families would recommend the community to friends and loved ones, according to recent satisfaction survey results. Each year, all Vetter Senior Living communities conduct surveys to gather feedback on the quality of care, food, activities and overall resident experience. The surveys include both structured questions and open-ended prompts, allowing residents to share their thoughts in their own words. Sumner Place does not take the responses lightly and loves hearing all feedback, whether negative or positive. The hope is that with Sumner Place’s resident-focused care, they can make any changes that are needed if there are missteps while folks are in their care, acting in the moment when areas of improvement are needed. They are always striving to improve every aspect of senior living and embody “Dignity in Life” as that is what the seniors deserve. Although the larger survey is conducted annually, they do also have a survey that is given out to residents within their first few months at a Vetter facility to gauge how they’re feeling and to ensure that the transition is going smoothly. Over the next month, they will dive into the data and create action plans so that next year the survey results can be even better, but beyond the numbers, they aim to provide the highest quality services to the elders. To learn more about Sumner Place, please visit sumnerplacecare.com. #PrintProudDigitalSmart
BUSINESS NEWS NATS Detasseling Expects Significant Increase in Summer 2026 Job Openings NATS (Not Afraid to Sweat) Detasseling announced that seed corn acres are projected to increase substantially in counties surrounding Lincoln and Omaha, creating expanded job opportunities for summer 2026. In 2025, NATS employed more than 550 teens and supervisors and maintained a waitlist of over 150 applicants. The expanded acreage is expected to open additional positions for teachers, bus drivers and teens next season. As the only detasseling company in Nebraska to receive the Better Business Bureau’s Integrity Award, NATS has become a trusted choice for families. The company’s team-based approach fosters leadership skills, work ethic and community. Many parents report that their teens enjoy returning to detasseling year after year. “When teens earn money during the summer, they gain both financial confidence and the ability to focus on academics and ACT preparation during the school year,” said Dawn Buell, president of NATS. “The detasseling experience also helps students stand out on future job and college applications.” Through a partnership with John Baylor’s On To College, NATS employees receive a 25% discount on test-prep services. NATS has long served as a leader in Nebraska’s agricultural youth-employment sector. In 2019, the Nebraska Department of Economic Development selected the company to represent the state’s detasseling industry on a trade mission to Germany. NATS continues to advocate for agricultural jobs that connect urban, suburban and rural communities. Parents and teens interested in detasseling opportunities can learn more at NotAfraidToSweat.com. Online applications open Mar. 1, 2026.
The Sowers Club of Lincoln Participates in The Veteran’s Parade The Sowers Club of Lincoln brought 2025 to a close in style. The Veteran’s Parade on Nov. 16 brought a dozen club members and veterans out to display flags and the Sowers balloon. Walking with pride in support of our veterans, the Club President Rob Roper made the front page of the Lincoln Journal Star proudly anchoring the massive balloon. The yearly poinsettia fundraiser was a huge success, selling almost 200 plants! Thanks to all who supported this event. They are happy to share that The Sowers Club and Foundation donated $1,000 to the Lincoln Bike Kitchen on Nov. 25. The Sowers strive to improve the lives of Nebraskans by continually supporting programs like this. The Lincoln Bike Kitchen provides refurbished bikes to community members in need, so anyone that wants to be biking can be, for free. They foresee 2026 being another great year of supporting the local community through secondary education scholarships, the Lincoln Northeast House, donating and volunteering to help support local food insecurities, and finding new unique community programs to support. The Sowers Club is currently seeking new members who wish to be active in improving the lives of Nebraskans and promoting pride throughout the state by sowing goodwill through charitable giving with an emphasis on youth, the underprivileged and education. If you’d like to help the community by joining the Sowers Club, please contact the office at (402) 4382244 or info@thesowersclub.com #PrintProudDigitalSmart
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BUSINESS NEWS Elite Referral Network Announces Updated Lincoln Stars Partner with Aubri Brown Club Monthly Event Schedule for 2026 to Support Families Impacted by Child Loss Elite Referral Network is excited to unveil its newly updated schedule of monthly events for 2026, reflecting the needs and growth of its expanding community of more than 280 members. These recurring gatherings are designed to strengthen professional relationships, support local businesses, and bring the network’s full ecosystem together for meaningful, high-quality networking. Table for 6 – Jan. 8 at 11:30 a.m. Held every second Thursday, this Members-Only lunch brings together small groups at rotating local restaurants across Lincoln. January’s lunch will take place on the south side of town. Tuesday Morning Club – Jan. 13 from 7:30–9 a.m. at The Charging Station This open networking event, hosted every second Tuesday, spotlights a different local coffee shop each month. It’s a welcoming space for members and guests to connect before the workday begins. Friday Afternoon Club – Jan. 16 from 4 –6 p.m. Now held every third Friday, this event will be hosted by a member business rather than at local bars, a new shift for 2026. Details for each month’s host will be announced on social media. Fourth Wednesday Event – Jan. 28 at 6 p.m. at Talon Room Happening the fourth Wednesday of every month, this large-scale networking and educational event will kick off the year with an Author Panel featuring local writers sharing insights on the book-writing process. To learn more, visit elitereferralnetwork.com
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The Lincoln Stars and the Aubri Brown Club have partnered to raise funds and awareness for those impacted by child loss. Join the Lincoln Stars (lincolnstars.com) in supporting the Aubri Brown Club as they come together to raise awareness and support families who have lost a child. This is a special jersey night, and the commemorative jerseys worn by the Stars will be auctioned off post-game, with proceeds benefiting the Aubri Brown Club and its mission of providing comfort, hope, and financial support to grieving families. The game is on Saturday, Jan. 24. Visit lincolnstars.com to purchase tickets and ensure your contribution supports their mission. This exciting matchup vs the Omaha Lancers serves as the backdrop for honoring the compassionate work of the Aubri Brown Club and the meaningful support they provide to families during unimaginable moments. The Lincoln Stars are a Tier I ice hockey team in the United States Hockey League (USHL). The USHL is the only top-tier junior hockey league in the United States and is sanctioned by USA Hockey. The league consists of 16 teams across the Midwest and features players ages 16 to 20. As a strictly amateur league, the league allows former players to compete in NCAA collegiate hockey. Established in 1996, the Stars compete in the Western Conference and play home games at the Ice Box on the University of Nebraska–Lincoln campus, a 4,321-seat multi-purpose arena. Players from around the world represent the Stars from September through April or May, depending on postseason play. Learn more at lincolnstars.com.
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2026 Nebraska Business Hall of Fame Honorees Announced The Nebraska Chamber of Commerce and University of Nebraska-Lincoln College of Business announced the 2026 inductees into the Nebraska Business Hall of Fame: • DJ Eihusen, Chief Industries, Grand Island • Rodrigo López, Northmarq Capital, Omaha • John E. Olsson, Olsson, Lincoln The honorees will be inducted at the Nebraska Business Hall of Fame Banquet on Thursday, Jan. 29, 2026, at the Lincoln Marriott Cornhusker Hotel. “These three honorees embody what it means to be in the Nebraska Business Hall of Fame,” said Todd Bingham, president and CEO of the Nebraska Chamber. “They’ve strengthened the state’s business climate, invested in their communities and fueled statewide economic growth for years. Our 2026 inductees are incredibly deserving of this elite, statewide honor.” These individuals will join a distinguished group of more than 140 business leaders whose work has made a significant impact on Nebraska’s economy, overall job opportunities and quality of life. Candidates are nominated by individuals from the business community, business associations and academia. The program was established in 1992 by the Nebraska Chamber and the UNL College of Business. “We’re honored to recognize these exceptional leaders for the impact they’ve made across Nebraska,” said Kathy Farrell, James Jr. and Susan Stuart Endowed Dean of the UNL College of Business. “Their success and generosity have inspired others, opened doors for the next generation and left a lasting mark on their communities.” To join in honoring these individuals and their families at the Nebraska Business Hall of Fame Banquet, register at web.nechamber.com/ atlas/events/711/details. For sponsorship opportunities, contact Ryan Querry at rquerry@nechamber.com.
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DAVINCI’S Unveils a New Original: The Pizza Dog DAVINCI’S is proud to debut its newest creation, the Pizza Dog. It’s a true DAVINCI’S original that shows how innovation and incredible flavor can come together in one unforgettable bite. This one-of-a-kind creation brings together two comfort classics in a way only DAVINCI’S can. The Pizza Dog features a half-pound, 12-inch all-beef hot dog wrapped in signature garlic-buttered pizza dough, stuffed with melted cheddar and baked to golden perfection. Each Pizza Dog comes with your choice of five dipping sauces, including the new Beer Cheese, crafted to complement every bite. For those looking to take things to the next level, it pairs perfectly with DAVINCI’S homemade chili to create the ultimate Chili Cheese Pizza Dog experience. DAVINCI’S wanted to create something fun, bold and undeniably delicious, and the Pizza Dog is exactly that. It’s unlike anything else in Lincoln and is available now at all five Lincoln DAVINCI’S locations. Orders can be placed online at davincis.com or by calling (402) 4751111. Come taste the latest innovation from a hometown favorite and experience pizza perfection in a whole new way. #PrintProudDigitalSmart
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BUSINESS NEWS Kim Hazelton of Alpha Zed Business Services Recertified as Ontraport Expert for 2026 Owner Kim Hazelton has once again earned her Ontraport Expert certification, with Alpha Zed Business Services celebrating her recertification through October 2026. This ac hievement reflects her continued commitment to staying at the forefront of marketing automation, client systems management, and technology-driven business support. Recertification ensures Kim remains current on Ontraport’s latest tools, strategies and best practices, all of which directly benefit the businesses she serves. The Ontraport Expert Certification Course is an five-day program designed for business owners, implementation specialists, consultants, and marketing professionals who help clients streamline and scale. The training equips experts with evidence-based marketing methodologies, tools for strengthening customer relationships and consulting frameworks that support long-term client success. Participants also gain enhanced sales strategies and resources for building sustainable, recurring revenue streams. Alpha Zed is known for helping businesses eliminate the “duct tape” approach of juggling multiple disconnected software systems. By consolidating operations into one seamless, automated platform powered by Ontraport, Kim helps clients reduce busywork without losing the authenticity of personal connection. From appointment scheduling and follow-up emails to onboarding workflows, payment processing and subscription management, Alpha Zed’s systems operate quietly in the background so business owners can stay focused on what matters most: serving their clients. For more information, visit alphazedservices.com, email kim@ alphazedservices.com, or call (531) 530-9390.
Certification Awarded to 13 Workplaces as Part of Lincoln Family-Friendly Workplace Certification Program Lincoln Littles and the Lincoln Partnership for Economic Development (LPED) are thrilled to announce that 13 local organizations have been certified through the Lincoln Family-Friendly Workplace Certification Program. The 13 workplaces receiving certification are: Ameritas, City of Lincoln, Don’t Panic Labs, FNBO, Hudl, Lincoln Children’s Zoo, Lincoln Community Foundation, Lincoln Electric System, Primrose School at Hudl, Primrose School of Lincoln at Wilderness Hills, Schemmer, TMCO and University of Nebraska-Lincoln. The program was announced on October 20 and celebrates employers who demonstrate a strong commitment to supporting working families with young children, implement familyfriendly workplace practices for their employees and help make Lincoln a great place to live, work and play by prioritizing family-well-being and early childhood support. Those obtaining certification receive placement on a public map available for job seekers and families, inclusion on the LPED and Lincoln Littles websites and social media platforms, recognition at LPED and Lincoln Chamber of Commerce events and a certification decal and digital badge for website and other promotional use. To gain certification, employers must meet at least 7 out of 10 qualifying criteria. Complete details on the workplaces certification program can be found at selectlincoln.org/lincoln-family-friendly-workplace-certification. For more information on Engagement Committee meetings and a certification review timeline, contact Anne Brandt, Executive Director of Lincoln Littles, at anne.brandt@lincolnlittles.org. #PrintProudDigitalSmart
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BUSINESS NEWS Sun Valley Lanes & Games Enhances Guest NextCare Urgent Care: Lincoln 66th Street Experience with New Online Reservation Provides Accessible Care When You Need It NextCare Urgent Care on 66th System Sun Valley Lanes & Games has introduced a new and improved online reservation system designed to make planning your next visit faster, easier and more convenient than ever. The upgrade gives guests more control over their experience, from selecting entertainment activities to unlocking special online-only savings. With just a few clicks, visitors can now reserve bowling lanes or secure spots for Laser Tag and Lucky Putt mini-golf. Whether you’re organizing a family outing, date night or group celebration, booking ahead ensures availability and a smooth check-in upon arrival. Simple and Streamlined Booking Options • Reserve Bowling Lanes: Choose your lane, time, and number of players directly through the “Bowling” reservation option. • Reserve Laser Tag and Lucky Putt: Booking attractions only? Select the “Reserve Attractions” button for a quick, hassle-free reservation. Guests who book online are automatically eligible for exclusive discounts on select times, savings that are not available through phone reservations, adding even more value to planning ahead. To access the new system, customers may need to set up a fresh account if their previous one was created prior to June 18, 2021. For the best experience, pop-up blockers should be disabled before reserving. For more information, please visit sunvalleylanes.com/reservations.
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Street in Lincoln is dedicated to supporting the community with efficient, convenient, and reliable medical care the moment it’s needed. As a walk-in clinic, patients can receive same-day treatment with no appointment required, making it simple to get trusted care close to home. At the Lincoln location, patients can expect experienced clinicians, short wait times and affordable services for a wide range of nonlife-threatening illnesses and injuries. The clinic treats everyday health concerns such as flu and cold symptoms, sore throats, ear and sinus infections, allergies and rashes. It also cares for minor injuries including sprains, strains, minor fractures and cuts that may require stitches. The clinic provides comprehensive on-site services to streamline care, including X-rays, lab testing, physical exams, occupational medicine services and testing for flu, strep and COVID-19. These offerings allow patients to get answers and treatment quickly and in one convenient location. To better support busy schedules, the Lincoln clinic offers extended hours, walk-in availability every day and online check-in to help reduce wait times. The clinic accepts most major insurance plans and offers self-pay options, ensuring care remains accessible for all patients. NextCare Urgent Care: Lincoln (66th Street) remains committed to providing high-quality, accessible care that helps the community feel better sooner. For more information, including hours of operation, visit nextcare.com/locations/ne.
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BUSINESS NEWS Pro Business Plans Expands Support for Entrepreneurs With New Funding Advisory Services Pro Business Plans has announced the launch of its new Funding Advisory services, officially rolling out January 1, 2026. The program is designed to help entrepreneurs move from idea to fully funded operations in a faster, more accessible, and more affordable way. For years, capital-seeking business owners have faced limited and often costly options. Accelerators tend to prioritize tech ventures and require substantial equity. Investment banks and M&A advisors are typically out of reach for early-stage businesses. Traditional bank financing can involve months of paperwork and significant personal collateral. On top of that, entrepreneurs are left to create investor materials, purchase contact lists, and seek their own introductions — all while trying to run or launch a business. Following several highly successful pilot engagements, Pro Business Plans has demonstrated a better path and is now offering this model to entrepreneurs nationwide. Leveraging its world-class reputation in investor-ready materials, the firm develops comprehensive data rooms and connects founders directly to lenders and investors actively funding businesses like theirs. Key advantages of the new service include: • No success fees or pass-through professional costs • No equity taken — founders retain full ownership • Focus on minimizing personal collateral requirements • Low-monthly-cost engagement guiding clients from idea to funding in as little as 3–6 months Pro Business Plans aims to empower more innovators with the tools and resources needed to secure capital — without sacrificing control of their vision. To learn more, visit: business-plans.com/fundingadvisory.php
Western National Bank Customers Help Drive Collection of More Than 2,600 Coats for People’s City Mission During KLKN Annual Coat Drive Western National Bank is proud to announce the success of this year’s KLKN Winter Coat Drive, made possible by the generosity of its customers. With over 80 coats donated at Western National Bank branches, the annual People’s City Mission Coat Drive surpassed 2,600 total coats collected for individuals and families in need. “We are incredibly grateful for the kindness and support shown by our customers,” Marketing Specialist Cecilia Striler said. “Their willingness to give directly impacts people in our communities, helping ensure that more families stay warm this winter.” The donated coats will be distributed by People’s City Mission to children and adults throughout the region. Western National Bank has partnered with the organization for two years now to support its mission of providing winter essentials to those in need. Western National Bank extends its sincere appreciation to everyone who contributed to this year’s effort and remains committed to supporting community needs through ongoing outreach programs. For more information, please visit mywnb.com. #PrintProudDigitalSmart
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BUSINESS NEWS World of Knowledge Early Learning Center Sovereigns & Shillings Bullion Co. Launches Announces New Drop-In Care for Children in Lincoln Offering Precious Metals and Coin Ages 6 Weeks to 5 Years Appraisal Services Wor ld of Knowledge Ear ly Learning Center is excited to announce that they are now offering drop-in care for children aged 6 weeks to 5 years old. This new service is designed to provide parents with flexible childcare options, allowing them to book care on a short-term basis without the need for long-term commitments. Drop-in care is available with same-day appointments—just call ahead to ensure space is available for your child. With flexible halfday and full-day rates, they strive to accommodate your family’s needs with ease and convenience. Their school is open Monday through Friday from 7 a.m. to 5:30 p.m. to provide reliable care for your child during the workweek. In addition to their welcoming environment, meals and the preschool program are included in the tuition cost, so your child can enjoy a balanced day of learning and development. At World of Knowledge Early Learning Center, they are committed to providing high-quality care and early childhood education. With the new drop-in care option, they aim to offer the support and flexibility that today’s parents need. For more information or to reserve your spot for drop-in care, please contact them at (531) 500-3343 or visit their website at Worldofknowledgene.com
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Sovereigns & Shillings Bullion Co., a newly established precious metals and numismatics firm, has officially launched operations in Lincoln. The company specializes in buying and selling gold, silver, platinum, and palladium, while also providing professional coin collection appraisal services for collectors, investors, and estates. Founded by entrepreneur Aaron Hensley, Sovereigns & Shillings Bullion Co. was created to meet growing demand for tangible asset ownership and trustworthy evaluation of historic and investment-grade coins. The business combines traditional bullion trading with a strong emphasis on education, transparency, and responsible stewardship of valuable personal collections. “Precious metals and historic coins carry both financial and historical significance,” said Hensley. “Our goal is to provide clients with accurate information, fair evaluations, and a professional environment they can trust—whether they are a first-time buyer or managing a lifelong collection.” Sovereigns & Shillings Bullion Co. operates by appointment only to ensure discreet and secure transactions serving customers throughout Nebraska and beyond. For more information, visit sovereignsandshillingsbullionco.com or contact (531) 500 3450 or info@sovereignsandshillingsbullionco.com.
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BUSINESS NEWS
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When winter closes Nebraska’s golf courses, The Back Nine Golf in South Lincoln keeps golfers in the game. Open to the public until 8 p.m. and 24/7 for members, this high-tech indoor facility allows players of all skill levels to stay active, sharpen their technique and enjoy golf year-round. The facility features industry-leading Full Swing simulators, trusted by professionals. Players can tee off at more than 60 prestigious courses, from Pebble Beach to St. Andrews, with precise feedback to improve their performance. PGA professional lessons are also available to help golfers enter spring ahead of the game. The Back Nine offers more than practice. Guests can bring food and beverages into a relaxed social atmosphere, making it a unique venue for celebrations, client entertainment, and corporate outings. Groups can reserve several simulator bays or the entire facility for up to 50 guests. Corporate memberships provide exclusive private bay access, visibility, and engagement benefits, while Winter Golf Leagues keep friendly competition alive during colder months. At The Back Nine Golf, there’s no such thing as an off-season. Learn more or reserve your time at thebackninegolf.com/lincoln-ne-south.
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Gilded Grazing Co. proudly announces its official launch, introducing Lincoln to a new standard of beautifully curated charcuterie-style snacks and grazing experiences. Founded by local entrepreneur Ronda Armstrong, the company specializes in artisan snack cups, picnic boxes, and custom-designed grazing platters crafted for everyday enjoyment, special events, and corporate gatherings. Gilded Grazing Co. blends culinary artistry with convenience, offering premium meats, cheeses, fresh fruit, and gourmet accompaniments— each arranged with the brand’s signature refined style. “Our mission is simple: make delicious, beautiful food accessible for any moment,” said founder Ronda Armstrong. “Whether you’re treating the office to snack cups or celebrating with a beautiful platter, we make sure every bite feels elevated.” The company offers a wide range of grazing options, including: • Individual snack cups • Small meal boxes • Picnic grazing boxes • Small, medium, and large grazing platters • Customization, themed designs, and corporate partnerships are also available. About Gilded Grazing Co. Gilded Grazing Co. is a Lincoln, Nebraska–based business offering handcrafted grazing boxes, snack cups, platters, and artisan food experiences. With an emphasis on quality, beauty, and convenience, Gilded Grazing Co. creates memorable, elevated snacks for any occasion. For more information or to place an order, contact ronda@ gildedgrazing.com or (402) 450-8611. #PrintProudDigitalSmart
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BUSINESS NEWS Revival Pharms to Host Educational Event: “Is Breeze Airways Launches Seriously Nice™ Medicine Making You Sick?” on January 26 Service from Lincoln With New Nonstop Revival Pharms is partnering with the Star Flights to Orlando, FL. City Patriots to present “Is Medicine Making You Sick?”, an educational community event designed to explore how prescription medications, changing diagnostic standards, and routine screenings may influence personal health. The event will take place on Monday, Jan. 26, at 6:30 p.m. in the back room of Grata Bar & Lounge, located at 6891 A St., #108. Food and drink menus will be available. The evening will feature guest speaker Jeanne Greisen, Pharm.D., who will discuss research and insights related to medication safety, evolving lab value standards, and the role certain screenings may play in long-term health outcomes. Attendees will learn why prescription medications are now considered the third leading cause of death in the United States, why certain routine screenings may not always yield benefit, and how shifts in diagnostic criteria may impact patient care. Dr. Greisen will also review what current research truly says—and what patients should consider when making informed healthcare decisions. The event is open to the public and encourages individuals seeking clarity, education, and a deeper understanding of their health to attend. For more information on Revival Pharms and Jeanne Greisen, visit her Facebook page at facebook.com/Jeanne.greisen.2025.
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Breeze Airways, the premium leisure carrier providing affordable, direct flights from underserved markets, today launches nonstop service from Lincoln to Orlando, Fla. The new route operates on Wednesdays and Saturdays, with fares starting from $79 one-way. Breeze was recently named one of Fast Company’s World’s Most Innovative companies of 2025 for its fresh take on affordable flying that is transforming low-cost air travel into a nice experience. It was also named the No. 3 Best Domestic Airline by Travel + Leisure in 2025, placing Breeze in the list’s top four every year since it began flying, as well as five-star Best Major Airline in North America by the Airline Passenger Experience Association (APEX) for 2026. The airline’s flexible network conveniently connects travelers in underserved cities directly to desirable destinations nationwide, reducing unnecessary travel time and making air travel more accessible to millions of travelers coast to coast. Coupled with its brand-new fleet of Airbus A220-300 aircraft and premium products like free family seating, fast onboard WiFi, preferred seat options, and no change and cancel fees, Breeze is making it nice to fly affordably. To learn more about Breeze or to book a flight, visit flybreeze.com or download the Breeze Airways app.
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by Krista Dittman Agent, Individual & Senior Benefits
New Year, New Plan For most people the beginning of the year means New Year’s resolutions have been made and perhaps broken. For many people with employer coverage, those with coverage through the Federally Facilitated Marketplace (Obamacare), Medicare Part D plans or Advantage plans - January means the beginning of a new plan year. Here are some tips for making the most of your new plan year: 1. Make sure ID cards have arrived. The pile of mail and holiday cards on the kitchen table may contain an ID card. There may alternatively be a letter from the company directing you to log in to a member portal to access a .pdf document of a new plan ID. 2. Set up an on-line member portal. While this is used primarily to see claim information, payment history and access member documents, some companies give reward points for setting this up. There may be additional discounts or benefits accessible through this portal. 3. Check to see if the company offers an app that would allow access to member information from a smartphone. This can offer timely access to information at a provider’s office or other medical facility if a physical ID card is not available. 4. Explore any virtual care benefits offered to be ready to access care in case of minor incidents that require medical consultation over the weekend. If traveling on vacation out of state, emergency services may be the only thing your plan covers. Knowing in advance if there is access to 24/7 virtual care may be crucial. It is also a good idea to be familiar with any local urgent care facility considered to be in network. 5. If choosing to pay with a credit card, double check that the payment method won’t expire during the year. Prevent nonpayment or delinquent notices caused by an expired credit card. 6. Make sure to present the new plan ID information when going to the doctor’s office, urgent care or hospital for treatment. Disposing of outdated cards will make decision making easier months down the road. Starting a new plan can cause confusion and if there are other more complicated issues that arise, contact your insurance agent to assist. The licensed insurance agents at On Point Insurance Agency are ready to help!
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Nebraska Problem Gambling Helpline | 1-833-238-6837 National Problem Gambling Helpline | 1-800-522-4700 CHOICES Treatment Center | 402-476-2300 These 24/7 helplines are confidential and will direct you to a certified counselor who can provide immediate help. The Nebraska Gamblers Assistance Program (GAP) pays for the assessment and treatment of problem gambling for Nebraskans struggling with problem gambling and their families.
For more information go to: www.ChoicesTreatmentCenter.net www.ProblemGambling.Nebraska.gov If you or someone you know has a gambling problem, help is available.
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Matt Spethman is the Strategic Account Executive at ALLO. Tell us a little about your business. - ALLO Fiber, founded in 2003 in Nebraska, is a rapidly growing telecommunications company that delivers high-speed fiber internet, business solutions, and phone services to communities across Nebraska, Colorado, Arizona, and Missouri. Known for its all-fiber infrastructure, ALLO provides gigabit-level connectivity for homes and businesses, while also offering enterprise solutions like cybersecurity and managed services. With a strong focus on customer service and community partnerships, the company has expanded into more than 50 markets, creating jobs and boosting local economies. ALLO’s mission is to improve quality of life through reliable, affordable connectivity, positioning itself as a trusted provider. How did you get started in the business? - After spending 25 years at Nelnet, I made the decision to take on a new challenge and join the team at ALLO as a Strategic Account Executive. In my role, I partner directly with State, Local, Government, Education, and Enterprise customers to become their trusted advisor. I’ve now been with ALLO for nearly two years, and from the very first day, I’ve truly enjoyed the experience. It’s an outstanding company, defined by its talented people and a culture that makes coming to work both rewarding and energizing. Tell us a little about your family. - I’ve been happily married to my wife, Michelle, for 25 years. Together we have three sons: Sam, who is currently in law school at the University of Nebraska; Henry, a junior at Nebraska Wesleyan University and a member of their soccer team; and Charlie, a sophomore at Lincoln Southwest High School who also plays soccer. Rounding out our family is Scout, our loyal and energetic dog. What is your favorite thing to do on a day off? - Play golf! What is the most unique or interesting thing about you that most people probably don’t know? - In my younger years, I pursued golf professionally, traveling across the country to compete on regional tours with the dream of reaching the big leagues. Eventually, life led me down a different path, and I set aside my clubs to start working in a more traditional career. Who inspires you? - I am most inspired by my father, Dr. Jerry Spethman. His dedication to his profession, his unwavering integrity, and the way he always led by example have shaped the person I strive to be. He showed me that true success is not only measured by accomplishments, but also by the impact you have on others through kindness, perseverance, and service. Watching the way he balanced his career with his commitment to family has been a constant reminder of what it means to live with purpose and humility. If you could choose only one descriptive word to be remembered as, what would it be? - If I could be remembered by one word, it would be authentic. To me, authenticity means living true to my values, being genuine in my relationships, and never pretending to be someone I’m not. It’s about consistency between words and actions, and leaving a legacy built on honesty, sincerity, and trust. If you had a theme song, what would it be? - “One Day at a Time” by Joe Walsh—because life’s just easier when you don’t overcomplicate it. What is your favorite movie? - All of the Jason Bourne movies. What is your favorite TV show? - Modern Family. What is your favorite local Lincoln restaurant? - Mulberry’s BBQ. If you could have dinner with one famous person from the past or present, who would it be? - I would have dinner with Abraham Lincoln. It would be interesting to talk to him about leadership, resiliency, and navigating division. If our readers would like to contact you, how should they do so?You can contact me via email or phone. Matt.spethman@allofiber.com or (402) 476-0315. #PrintProudDigitalSmart
STAR CITY SIX
MEGAN
Megan Reinke HUSKER REHAB
Megan Reinke is a Doctor of Physical Therapy (DPT) at Husker Rehab Tell us a little about your family. - My family and I recently moved from Montana back to Nebraska. We lived in Montana with our 3 year old son and enjoyed the mountains and outdoor sports. We recently welcomed our little girl July 2025 and decided to move closer to family so our kids can enjoy their grandparents, cousins, etc. What is your favorite thing to do on a day off? - My family and I love to be outdoors when we can. Living in Montana for 8 years, we enjoyed hiking, kayaking, alpine and cross-country skiing. Now living in Nebraska, our outdoor activities will change a bit but we hope to find new hiking trails and camping spots that our whole family can enjoy. What is the most unique or interesting thing about you that most people probably don’t know? - I am a certified scuba diver. When I was younger, I wanted to be a marine biologist so I pursued activities in that professional lane. Open water dives that I have completed include Fiji, Great Barrier Reef, and even sand pits in York, Nebraska. I also have some continuing education under my belt that includes underwater photography. Who inspires you? - I get inspired by people daily. One thing I like about my job is that I get to spend more time with my patients. In that time, I learn a lot about their lives, past adventures, and future endeavors. Humans are resilient and many find amazing ways to preserve and succeed in the face of adversity. I find this incredibly inspiring and it always puts my own challenges in perspective.
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What is your favorite quote or the best piece of advice you’ve ever received? - “To know even one life has breathed easier because you have lived. This is to have succeeded” by Ralph Waldo Emmerson. I think often, as a health care provider, we put a lot on our shoulders and feel like perfection is what success is. I often think of this quote to help me enjoy those little successes with my job or personal life. If you could have a super power, what would it be? - To control time. How wonderful it could be to never run out of time in the day, be able to avoid embarrassing situations, and get more sleep if I need it. What is your greatest talent that you don’t utilize in your daily work life? - I can play the piano, clarinet, violin and bass guitar. I still play piano on occasion and hopefully will teach my kids one day.
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What local nonprofit organization(s) are you passionate about or involved with, and are there any special reasons why? - In undergraduate school, I volunteered at Ted E. Bear Hollow in Omaha.
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What is your favorite book or the last good book you read? - The House in the Cerulean Sea by T.J. Klune was one of the last books I read. Such a creative and wonderfully written book. For me it was a feel good book. What is your favorite movie? - In the spirit of the holidays my favorite Christmas movie is Scrooged. Every time I watch it I catch another witty line that a character said under their breath that makes me laugh. If our readers would like to contact you, how should they do so? - You can learn more about me and Husker Rehab at huskerrehab. com/locations/south-lincoln. #PrintProudDigitalSmart
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Alise Kontor is a Personal Banker and Operations Specialist at Western National Bank. Tell us about your business. - Western National Bank is a community bank that focuses on serving the financial needs of individuals, families, and businesses in our 11 communities throughout Nebraska and Kansas. As a community bank, we place a strong emphasis on building personal relationships with customers and providing an impressive range of banking services. With a commitment to community growth, we often participate in local events, initiatives, and partnerships to foster strong connections and help community development. Tell us a little bit about your family. - My husband, Kean, and I have been married for 3 years, and in December 2024, we welcomed our first son, Aven. Kean is the head coach for both the men’s and women’s golf teams at Nebraska Wesleyan, so between his busy coaching schedule and chasing after our energetic one-year-old, we’re always on the move. We’re also kept on our toes by our playful Cocker Spaniel, Winston, who adds even more fun to our lives! What is your favorite thing to do on a day off? - On my off days, you will usually find me out on the golf course, cheering on a hockey game, or spending time with my family and friends. I also love catching a K-State or Nebraska sporting events whenever I can – there’s nothing like the energy of a good game day. What is the most unique or interesting thing about your business? - We take great pride in being a family-owned business, and I’m incredibly fortunate to work alongside my dad, Dallen George, the president of the bank, and my sister, Cecilia Striler, who oversees the bank’s marketing. Our family’s connection runs so deep that even my dog, Winston, joins us at the Lincoln branch a few days a week, happily greeting customers and adding a bit of extra warmth to the office. If you could have a super power, what would it be? - I would have the superpower of time travel. I would go back in time to visit family and friends who have passed, cherishing moments with them once more, or travel to the future to see what I’ve accomplished and the person I’ve become. Which talent would you most like to have? - If I could have one talent, it would be cooking. I’m not naturally skilled in the kitchen and being able to prepare excellent food for every meal or occasion would be a dream. If you could choose any other profession to be successful in, what would it be? - If I could choose any other profession to be successful in, I’d be a professional background dancer for Taylor Swift. Being able to travel the world, living my best life, and getting paid to dramatically spin around on purpose. Plus, I’d get the perfect mix of fun and freedom – close enough to the spotlight to enjoy the perks but far enough away that nobody’s zooming in to judge my bad hair days. What is your favorite TV show? - My favorite TV shows are New Girl and Schitt’s Creek – clearly I peak in the “hot mess comedy” genre. What is your favorite local Lincoln restaurant? - My favorite local restaurant is Los Cabos Mexican Grill or CheeseSteak Grille. If you could have dinner with one famous person from the past or present, who would it be? - If I could have dinner with one famous person, I’d choose Cody Johnson. I’d love to hear his life stories firsthand, especially the behind-the-scenes moments from his tours. His authenticity, work ethic, and incredible talent make him someone I’d truly be excited to meet. If our readers would like to contact you, how should they do so? - I can be reached at (402) 413-2095 or by email at alise@ mywnb.com. #PrintProudDigitalSmart
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SARTOR HAMANN Chris Eiland is a Bench Jeweler and Shop Manager at Sartor Hamann Jewelers. Tell us a little about your business. - Sartor Hamann has been around since 1905. We are a fourth-generation family-owned fine jewelry business based out of Lincoln. We have two locations in Lincoln and one in Grand Island. I’m proud to be a part of Lincoln’s inaugural fine jewelry store and a winner of Lincoln’s Best, year after year.
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How did you get started in the business? - I attended one of the oldest jewelry colleges in the United States, Gem City College. The school is located in Quincy, IL, right along the Mississippi River. It is still around today. In April 1990, I walked into Sartor Hamann right after I graduated from college and Don Hamann hired me that day. I’ve been at Sartor Hamann ever since.
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What is the biggest challenge you’ve faced professionally? - Every day is different in this business, and you’ve got to be ready to go when you’re working with precious items like people’s jewelry. We work hard to keep up with the latest technology and advances in the jewelry and metal industry. I do a lot of jewelry repairs, and each piece has its own set of challenges.
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What has been your most important achievement professionally? - I think I’d have to say putting in almost 36 years at Sartor Hamann. What is your favorite thing to do on a day off? - I really like to play golf in my free time. What is the most unique or interesting thing about you that most people probably don’t know? - I used to do archery. I was the indoor and outdoor state champion for about 8 years here in Nebraska. I was also the National Champion for the indoor division in 1983.
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What is your favorite quote or the best piece of advice you’ve ever received? - I go back to some things that my dad has said: “Work hard and be reliable to other people.” What is your greatest talent that you don’t utilize in your daily work life? - I’ve got to say I’m a pretty good mixologist. I’ve got a homemade Bloody Mary recipe that is always a big hit at the Husker tailgates. I think it plays into that part of me that likes to be creative, just in a different space other than jewelry.
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If you could choose any other profession to be successful in, what would it be? - I think I’d be a pilot. That was something, when I was young, that I always wanted to do. I have a lineage of family in the Airforce and I grew up making model airplanes. It just always appealed to me. What is your favorite local Lincoln restaurant? - I really like Toast right now. They’ve got a great menu and I really like the ambience; it’s got a good feel and they seem to be really consistent with their quality of dishes. You know you can go there and get a good meal any time. If our readers would like to contact you, how should they do so? - They can contact me via Sartor Hamann’s website contact form. #PrintProudDigitalSmart
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STAR CITY SIX
RYAN
Ryan Kennedy RYAN’S MARKET
Ryan Kennedy is a Manager/Co-owner for Ryan’s Market Tell us a little about your business. - Ryan’s Market is a small local store that sells wild bird feed, feeders, houses, heated bird baths, raw honey, jams, maple syrup, gift cards, puzzles, quilled earrings, ornaments and cards, silicon jar openers and trivets, hook latching products, calendars and candles. How did you get started in the business? - I started raising compost worms so that I could sell them and the Vermicast, which is used for fertilizer. I then added rabbit feed and afterwards opened the store. Eventually, I want to produce my own line of bird feeders and houses so that others with disabilities can have a place to work. I also want to share this model with others around the country so that they can do the same. What is the biggest challenge you’ve faced professionally? - I know that our location isn’t in prime retail space so getting customers has been the most difficult challenge. We are working on more marketing to let others know where we are located. What has been your most important achievement professionally? - Learning about the products and how they are used. I am trying to learn what birds like about certain types of feed so that I can help customers choose the right feeder and feed. Tell us a little about your family. - I have a mother, father and 8 siblings that I love very much. My siblings are scattered around the country, so I use Facetime to connect with them. What do you see as one of the biggest turning points in your life? - Learning about God and God’s word. What is your favorite thing to do on a day off? - When I can, take a trip to visit my brothers and sisters’ home. I also like to go on business trips, which for me is like a day off. What is the most unique or interesting thing about you that most people probably don’t know? - I am a person with Down syndrome, and I have dreams just like everyone else. I like to build things. I love animals, especially when I can take care of them and pet them. Who inspires you? - The Lord. If you could choose only one descriptive word to be remembered as, what would it be? - Loving. If you could have a super power, what would it be? - I would like to learn to box. Due to a stroke, my doctor won’t let me, but they said I could when I turn 90 years old. So, for now, I’m working out at a gym. What is your greatest talent that you don’t utilize in your daily work life? - I really love people and try to help them. Which talent would you most like to have? - To be able to play music and sing songs better. If you could choose any other profession to be successful in, what would it be? - I would like to make a living being a musician. What is your favorite movie? - Here Comes the Boom. What is your favorite TV show? - I Love Lucy and I named my favorite rabbit after Lucy. What is your favorite local Lincoln restaurant? - I can’t list just one so I will say Chick-fil-A & Hu Hot, Outback Steak House, Texas Roadhouse, Red Robin and I like to get coffee at Scooters and Rose Cat Coffee Company. If our readers would like to contact you, how should they do so? - Email at Ryan@ryansmkt.com.
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STAR CITY SIX
DAILY TACO SPECIALS? 200+ TEQUILAS? 32 DRAFT BEERS?
TEA
Tea Ilic
STRICTLY BUSINESS Tea Ilic is the Art Director and Office Manager, Strictly Business Tell us a little about your business. - Our magazine connects the Lincoln and Omaha business communities, keeping everyone informed and inspired. For me, it’s all about building relationships, supporting local growth, and shining a spotlight on the people and companies that make our communities thrive. How did you get started in the business? - I got started with Strictly Business after earning my degree in graphic design and spending years honing my skills in the industry. My experience taught me not just the creative side of design, but also how to communicate a message effectively and help businesses tell their stories. Tell us a little about your family. - I come from a loving and supportive family that has shaped me into the person I am today. I was born in Germany during the Yugoslavian war and grew up between Europe and the U.S., spending my summers in Europe and attending school year-round in America. My parents and grandparents have been incredible role models, guiding me with their love, humor, and wisdom. What do you see as one of the biggest turning points in your life? - It feels like every ten years something major happens that shapes the next chapter. From moving between countries as a child, to discovering my passion for art, to building my career in graphic design and media, each stage has taught me something new about myself and the world around me. What is your favorite thing to do on a day off? - On a day off, I love to spend time with my loved ones, whether it’s relaxing at home, gaming, or just enjoying each other’s company. I’m also drawn to exploring nature, whether it’s hiking, walking, or just soaking in the outdoors. What is the most unique or interesting thing about you that most people probably don’t know? - I’m trilingual. Growing up between Europe and the U.S. exposed me to multiple languages and cultures. It’s something that shapes the way I see the world and helps me connect with people from all walks of life. Who inspires you? - I’m inspired by many people, especially the leaders and mentors around me who influence me every day. Their dedication, resilience, and drive motivate me to keep pushing forward, no matter the circumstances. What is your favorite quote or the best piece of advice you’ve ever received? - One of my favorite quotes is: “Be a better version of yourself tomorrow than you were today.” It motivates me to keep growing, staying present, and always striving to improve. If you could choose only one descriptive word to be remembered as, what would it be? - Compassionate If you had a theme song, what would it be? - “Here Comes the Sun” – The Beatles If you could choose any other profession to be successful in, what would it be? - If I could choose any other profession, I think I’d love to work in national parks as a park ranger. Being outdoors, protecting nature, and helping people connect with the environment sounds like a truly rewarding way to make a difference while doing something I love. What is your favorite book or the last good book you read? - The Handmaids Tale by Margaret Atwood If our readers would like to contact you, how should they do so? - At Strictly Business or my Linkedin, where my personal website is linked! #PrintProudDigitalSmart
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PERSONNEL NEWS UNICO Group Elevates Leadership: Angie Hoffschneider Named Chief Operations Officer, Tracy Alexander Appointed Director of Commercial Operations UNICO Group is excited to announce two key leadership promotions that reflect their commitment to growth, collaboration, and delivering exceptional client experiences effective Oct. 1, 2025. Angie Hoffschneider has been promoted to Chief Operations Officer. Since joining UNICO in 2024 as Executive Vice President of Integration, Angie has played a pivotal role in aligning teams and key initiatives to strengthen their operational foundation. Her expertise in integration and operational strategy will now help launch our client service excellence programs across the company, ensuring every interaction reflects our commitment to those we serve. Her leadership will further enhance UNICO’s ability to deliver exceptional service to our current clients while also positioning us to compete at the next level, fostering innovation, responsiveness, and sustainable growth. Tracy Alexander has been promoted to Director of Commercial Operations. Tracy’s career with UNICO began in 2008. She has led operations for our telecommunications division while managing some of our most complex accounts. Tracy’s ability to build strong relationships and lead with a client-first mindset has been instrumental to our success. As Director of Commercial Operations, Tracy will oversee operations for both our Commercial and UNITEL divisions, continuing her dedication to service excellence. Tracy became a shareholder in 2021, underscoring her commitment to UNICO’s long-term vision. “Angie and Tracy exemplify the leadership and client-first mindset that define UNICO,” said Ric Stoakes, CEO of UNICO Group. “Their promotions position us to strengthen our operational foundation and deliver even greater value to our clients.” About UNICO Group UNICO Group is a client-focused insurance broker headquartered in Nebraska. We offer a consultative and relational approach to customized solutions for clients all around the nation. For more information, call (402) 434-7200 or visit unicogroup.com.
Riley Tolan-Keig Joins Fresh Start as Development Specialist Help Fresh Start welcome Riley TolanKeig as Fresh Start’s Development Specialist! Riley joined their team the week of Project Funway and immediately exceeded expectations with her creativity, enthusiasm, and dedication. With years of experience in the newspaper industry, she brings strong problemsolving skills, an eye for detail, and a fresh perspective to our development efforts. Riley works closely with their Development Director, collaborating and strategizing for the future growth of Fresh Start. She has long admired Fresh Starts mission of supporting women experiencing homelessness, and her genuine passion for helping others makes her a perfect fit. Fresh Start is incredibly excited to see the impact she will continue to make! To congratulate Riley as their new staff member, send her an email at rileytk@freshstarthome.org #PrintProudDigitalSmart
Ample Food & Sturdy Drink! • 50 Irish Whiskeys • 20 Beers on Tap • Open Daily at 11am Check out our menu! From Shepherd’s Pie to Bangers & Mash, we have a variety of Irish cuisine.
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Willet Construction provides excellent service for interior and exterior residential projects. Contact us to find out why we have had over 500 repeat customers in the last 10 years. 402-434-8008 www.willetconstruction.com
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PERSONNEL NEWS Jeremy Carpenter Celebrates 24 Years With Willet Construction Willet Construction is recognizing Production Manager Jeremy Carpenter for 24 years of dedicated service. Carpenter reached the milestone on November 6. Carpenter joined Willet Construction when the company was still in its early years, coming on board as a carpenter just six years after the business was founded. Over more than two decades, he has grown alongside the company and become an essential part of its continued success. His expertise, reliability and leadership have shaped both the quality of Willet’s work and the development of its team. In his current role, Carpenter oversees all projects, creates job calendars and supports customers throughout their remodeling experience. He also collaborates closely with designers and the sales team to clarify details and develop solutions when challenges arise. Known for his thoughtful, steady approach, he regularly mentors newer carpenters, offers guidance on best building practices and visits job sites to ensure every project meets Willet Construction’s standards. Carpenter’s long-standing commitment reflects the values Willet Construction strives to uphold. His contributions continue to strengthen the company’s operations, team culture and customer experience. For more information, visit WilletConstruction.com/about/team.
Lincoln Federal Savings Bank Announces the Retirement of Chief Lending Officer Dan Walker and His Appointment to the Board of Directors
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Lincoln Federal Savings Bank (Member FDIC, Equal Housing Lender) announced the upcoming retirement of Chief Lending Officer Dan Walker, who will conclude his 42-year career in banking on Jan. 2, 2026. Walker has served the last 14 of those years at Lincoln Federal, playing a vital role in shaping the Bank’s residential and commercial lending strategy, and guiding teams through periods of growth and change. Walker’s impact extends well beyond the walls of the bank. He has been ingrained in the community through leadership and volunteer positions with a variety of organizations. His service includes board roles with the Home Builders Association of Lincoln, Habitat for Humanity, Rebuilding Together and the Eastern Nebraska Officials Association. He has also contributed his time and support to The Lincoln Paint-A-Thon, United Way and Santa Cops. Walker will continue to serve Lincoln Federal in a new capacity as a member of the board of directors. His decades of industry expertise, community relationships and leadership will remain an asset to the bank for years to come. “It has been an honor to serve Lincoln Federal Savings Bank, our customers and our community,” Walker shared. “While I’m retiring from my position as chief lending officer, I look forward to continuing to support the Bank’s work through my role on the board of directors.” Lincoln Federal Savings Bank extends its sincere gratitude to Dan for his years of service, dedication and leadership. For more information, visit lincolnfed.com. #PrintProudDigitalSmart
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PERSONNEL NEWS Union Bank & Trust Promotes Sonderegger
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Bank & Trust (UBT) recently promoted Meghan Sonderegger to vice president of treasury and payments. Sonderegger joined UBT in 2005, and her career has been dedicated to advancing retail and business digital products and payments. In her new role, she will be responsible for overseeing sales, support, products and operations related to treasury management and payments. Sonderegger holds a master’s degree in business administration from the University of Nebraska – Lincoln, is an accredited ACH professional and is a graduate of the Operations School of Banking. Beyond her professional achievements, she is deeply committed to her community, serving as a board member for the Center for People and volunteering at her children’s schools. Union Bank & Trust is a privately owned, Nebraska-based bank that offers complete banking, lending, investment and trust services, in addition to serving as program manager for Nebraska’s NEST College Savings Plan. The bank has 35 full-service and loan production offices in Nebraska, Kansas and Colorado. It is the thirdlargest privately owned bank in Nebraska, with bank assets of $8.8 billion and trust assets of $42.7 billion as of June 30, 2025. For more information, visit ubt.com.
Lincoln Airport Appoints New Executive Director, Anthony Dudas, C.M. Following approval by the Lincoln Airport Authority Board, Anthony Dudas, C.M. has been selected as the next Executive Director of Lincoln Airport (LNK). Anthony is the 5th Executive Director of LNK and will assume his new role at the start of the New Year. Dudas joins Lincoln with more than 17 years of aviation leadership experience, most recently serving as Airport Director for the City of Williston, North Dakota. In that role, he oversaw the planning, financing and construction of the new $273 million Williston Basin International Airport, one of the largest airport infrastructure projects in the region. “We are confident he is the right person at the right time to continue our recent success and guide LNK into a new era of growth and opportunity. His commitment to the aviation industry, proven ability to forge community partnerships, and strategic vision aligns well with the long term strategic plan of LNK. We extend a warm welcome to Anthony and his family as they join the Lincoln community. We look forward to the fresh perspective and expertise he will bring to our team,” shared Board Chair, Chris Hove. “What excites me most about joining the Lincoln Airport Authority is the chance to work alongside a talented team and a community that truly values its airport,” said Dudas. “I’m looking forward to listening, learning, and building strong relationships so we can continue growing air service, advancing industrial development, supporting local businesses and ensuring the airport continues to grow as a vital asset for Lincoln and the entire region.” For more information, please visit lincolnairport.com. #PrintProudDigitalSmart
PERSONNEL NEWS Shaping Projects, Shaping People: Eric Philippi of Schwisow Construction Schwisow Construction is proud to spotlight Eric Philippi, who is celebrating an incredible 36 years with the company. Eric joined the team shortly after high school and quickly proved himself a natural leader. He became a foreman in 1994 and earned his first white Schwisow truck, a milestone he still remembers fondly. Eric’s work ethic is admired across the company. “Eric is extremely detailoriented and highly conscientious about his work,” said CEO Doug Blum. “He makes sure the number one priority is everyone going home safely at the end of each workday.” Don Wilcox, VP of Field Operations, added, “Eric has a can-do attitude with everything thrown his way. His quality of workmanship is top notch, and he never wavers from that standard.” Today, Eric is leading one of the most demanding and complex projects in Schwisow’s recent history. Don notes that he has “been able to think outside the box to solve issues we don’t typically run into,” while Doug highlights his significant role in advancing the company’s safety initiatives. Eric is grateful for the mentors who helped shape his career and now enjoys passing that knowledge on to others. And if you know him well, you also know his dedication does not end at construction. His impressive KISS collection could give Gene Simmons a run for his money. For more information, visit schwisow.com.
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Center Sphere Launches Spanish Division and Welcomes Mercedes Fonte as Director of Center Sphere en Español Center Sphere recently launched Center Sphere en Español, a new division designed to better serve and engage Nebraska’s Spanish-speaking community. Alongside this milestone, Center Sphere welcomes Mercedes Fonte as the director of the new division. Mercedes brings a deep passion for comm unity, connection, and collaboration, making her an ideal leader for this new chapter of growth. In her role, she will focus on developing meaningful relationships, supporting chapter expansion, and creating an inclusive and welcoming experience for all members. Her leadership will help Center Sphere extend its reach while strengthening the network’s mission to empower business professionals through authentic connection. The launch of Center Sphere en Español reflects Center Sphere’s ongoing commitment to innovation and accessibility. As the business landscape evolves, the organization continues to adapt by offering technology-driven options, professional development experiences, weekly meetings, and a flexible networking model that allows members to choose the level and style of engagement that works best for them. Community members are encouraged to welcome Mercedes to the Center Sphere family and learn more about the new Spanish Division. She can be reached at mercedes@centersphere.com. #PrintProudDigitalSmart
“Personal Banking Like You Remember” is putting you and your family first. Checking | Savings | Mortgage | Home Equity
Follow us on social or visit lincolnfed.com! Call us at 402-474-1400. JANUARY 2026 Strictly Business
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PERSONNEL NEWS Husker Rehab Welcomes Wyatt Scott, PTA, as Physician Liaison Husker Rehabilitation & Wellness Centers is excited to announce that Wyatt Scott, PTA, has stepped into the role of Physician Liaison while continuing his clinical work at the Beatrice location. Wyatt is known for his exceptional patient care and strong professional relationships. In his new position, he will focus on strengthening partnerships with physicians and healthcare providers throughout the region. His work will support improved communication, streamlined referral pathways, and coordinated care efforts to better serve both patients and providers. Wyatt will also serve as a key point of contact for providers, sharing timely updates on patient progress, clinic services, and opportunities for collaboration. To connect with Wyatt Scott, PTA, email wscott@huskerrehab.com or call (402) 228-9292.
Laura Burford Receives 2025 Mortgage Professional of the Year Award From Nebraska Mortgage Association
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West Gate Bank® is pleased to announce Laura Burford, senior vice president and correspondent lending manager, has received the 2025 Mortgage Professional of the Year Award from the Nebraska Mortgage Association (NMA). The award was presented at NMA’s 2025 Annual Conference on Oct. 2 in Omaha. It honors a member who, in the opinion of peers and the selection committee, has brought honor not only to themselves but also to the mortgage industry. As senior vice president and correspondent lending manager, Burford leads and develops the correspondent and broker sales team, identifies and builds new correspondent and broker relationships, and maintains and expands existing client relationships. In addition, she aids the department in achieving sales and customer service goals, oversees product development and assists in the development of client policies. Burford is an alumna of the Nebraska Bankers Association Leadership Class of 2016, earned the Certified Mortgage Banker (CMB) designation from the Mortgage Bankers Association in 2019, and served as president of the Nebraska Mortgage Association in 2021. She is a board member for the Elkhorn Public Schools Foundation and a mentor and volunteer with the TeamMates Mentoring Program. About the Nebraska Mortgage Association The Nebraska Mortgage Association is a nonprofit trade association representing the mortgage lending interests of banks, mortgage bankers and brokers, credit unions and commercial lenders. Visit nebraskamortgageassociation.com for more information. About West Gate Bank West Gate Bank is a family-owned community bank with 10 locations in Lincoln and Omaha. Offering consumer, business and mortgage lending services, West Gate Bank focuses on putting its customers first. Visit westgate.bank for more information. #PrintProudDigitalSmart
PERSONNEL NEWS Union Bank & Trust Promotes Kafka Union Bank & Trust (UBT) recently promoted Andrew Kafka to Vice President, Senior Trust Officer, and Manager of Personal Trust & Wealth Management. Kafka joined UBT as a legal intern in 2003. He received his Juris Doctor degree from the University of Nebraska Law School in 2005, and he is an active member of the Nebraska State Bar Association. In his new role, Kafka will continue to administer a diverse portfolio of accounts, and work closely with the department head of Personal Trust & Wealth Management as his leadership responsibilities continue to grow. Kafka is the past president of the Lincoln Parks Foundation, and he currently serves on the American Bankers Association Trust Schools Board and the Trust 360: A Virtual Symposium board. He is also involved in his community, serving as a high school youth group leader at his church as well as on the Spring Creek Prairie Advisory Board. Union Bank & Trust is a privately owned Nebraska-based bank that offers complete banking, lending, investment, and trust services, in addition to serving as program manager for Nebraska’s NEST College Savings Plan. The bank has 35 full-service and loan production offices in Nebraska, Kansas, and Colorado. It is the thirdlargest bank in Nebraska, with bank assets of $8.8 billion and trust assets of $42.7 billion as of June 30, 2025. For more information, visit ubt.com.
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REGA Engineering Welcomes Two New Team Local Red Cross Volunteers Provide Lifeline Members to Support Continued Growth for Families Strained by 2025 Disasters REGA Engineering is pleased to announce Throughout 2025, local American Red Cross volunteers served as a lifeline for thousands of neighbors reeling from disasters in Nebraska. The need for this support shows no sign of slowing down. During the holidays, Red Cross responses to home fires increase by nearly 20% nationwide, as families face higher risks from cooking and heating. This holiday season, visit redcross.org to make a financial donation or volunteer. You can also schedule an appointment to give blood or platelets. The need for blood is constant, and just like disasters, medical emergencies don’t take holidays. How Local Responders Helped in Nebraska in 2025 • Responded to nearly 350 home fires, helping more than 1,150 people with relief and recovery support. • Installed more than 2,600 free smoke alarms in homes that needed them. • Collected nearly 130,000 units of blood through more than 5,000 blood drives, ensuring blood was available for those who needed it, including people facing life-threatening conditions like cancer, sickle cell disease, childbirth complications and traumatic injuries. • Provided more than 1,500 services to military members, veterans, and their families. Learn more about how Nebraskans made a difference in 2025 at redcross.org/local/nebraska/ways-to-donate/local-giving.html. #PrintProudDigitalSmart
the addition of two new professionals to its expanding team: Andrew Eschliman, Finance and Marketing Coordinator, and Bethany Colson, Director of Operations. Their expertise will play a key role in supporting REGA’s mission to provide exceptional, innovative engineering solutions for clients across the region. Bethany Andrew brings strong experience in financial management and marketing strategy, enhancing REGA’s efforts to maintain precision, efficiency, and effective communication in every project. Bethany will oversee operational processes and team development, helping streamline performance across departments and support the company’s continued growth. Andrew “These new hires mark an important step in strengthening our capabilities,” said REGA President, Nathaniel Burnett. “With Andy and Bethany on board, we are better positioned than ever to serve our clients and achieve our long-term goals.” As REGA Engineering continues to expand its services and team to meet rising demand, the company remains committed to delivering high-quality engineering solutions rooted in professionalism, innovation, and integrity. For more information about REGA Engineering and its services, visit regaeng.com. JANUARY 2026 Strictly Business
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PERSONNEL NEWS Strictly Business Welcomes New Executive Chuck Hassebrook Joins Nebraska Community Foundation Board of Directors Assistant, Kaitlyn J Stara Kaitlyn J. Stara is the Executive Assistant at Strictly Business Magazine, and she brings sunshine wherever she goes. With a background in advertising, public relations, and psychology, Kaitlyn has a natural gift for connecting with people, communicating clearly, and keeping everything running smoothly, with kindness at the center of it all. She’s a big believer that good business starts with good relationships, and she infuses every project with heart, enthusiasm, and thoughtful attention to detail. Kaitlyn grew up on an acreage just outside Lincoln, where country air, family time, and lots of animals shaped her calm, grounded personality. She earned her degree from the University of Nebraska–Lincoln, where she fell even more in love with learning, writing, and creative storytelling. Her experience ranges from Movement Academy to New Day Coffee Shop to freelance communication work for small businesses, including her husband’s irrigation company and her mom’s skincare business. She has always had a passion for helping others shine. When she’s not at work, you’ll likely find Kaitlyn baking something sweet, sipping coffee, taking in a pretty sunset, traveling, or cheering on the Huskers with her husband, Carter, and their adorable mini poodle, Benny. She loves all things pink, dogs, family time, and cozy days. Kaitlyn is excited to pour her passion for people into supporting small businesses and strengthening the Lincoln and Omaha communities—one genuine connection at a time. To contact Kailtyn, please email office@strictlybusinessomaha.com.
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Nebraska Community Foundation is excited to welcome Chuck Hassebrook of Lincoln to its statewide board of directors. Hassebrook is Director of the Biochar Policy Project of the National Center for Appropriate Technology and works with Sandhills Energy in renewable energy development. He previously served 36 years with the Center for Rural Affairs of Lyons, Nebraska, including 17 years as its executive director. Hassebrook was elected three times to represent Northeast Nebraska on the University of Nebraska Board of Regents, serving 18 years, including two terms as chair. There, he championed University support for rural communities and financial aid for students of modest means. He is a University of Nebraska graduate and a native of Platte Center, where his family has farmed for over a century. He lived most of his life in rural northeast Nebraska and now resides in Lincoln with his wife Kate. About Nebraska Community Foundation: Nebraska Community Foundation unleashes abundant local assets, inspires charitable giving and connects ambitious people to build stronger communities and a Greater Nebraska. Headquartered in Lincoln, the Foundation serves communities, donors and organizations by providing financial management, strategic development, education and training to a statewide network of 1,500 volunteers serving 266 communities. In the last five years, 46,481 contributions have been made to Nebraska Community Foundation and its affiliated funds. Since 1994, Nebraska Community Foundation has reinvested $594 million in Nebraska’s people and places. For information, visit NebraskaHometown.org.
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NONPROFIT NEWS David Staenberg Family Foundation Reflects Youth for Christ Lincoln Area Announces on a Year of Growth, Service, and Expanded “Pickle Life” Pickleball Tournament Weekend Community Impact Fundraiser The David Staenberg Family Foundation is reflecting on a year of growth and renewed commitment to serving veterans and dyslexic youth. In 2025, the foundation expanded direct services, strengthened partnerships, and increased access to essential resources thanks to community support. Over the past year, the foundation served more than 600 meals at Victory Park, offering nourishment and connection for local veterans. It also delivered 62 financial literacy courses through the Vet Center, led by instructor Ken Coleson and based on Dave Ramsey’s curriculum, equipping veterans with financial skills. Through partnerships with the Veterans Clinic, Vet Center, Victory Park, and Supportive Services for Veterans, the foundation distributed food, blankets, sleeping bags, 400 hygiene kits, and 80 first aid kits, reaching more than 1,000 veterans. The foundation also strengthened collaboration with local nonprofits—including Atlas, Loaves and Fishes, Orphan Grain Train, Matt Talbot, and Connection Point—broadening its reach through shared service initiatives. In support of dyslexic youth, the foundation awarded three higher education scholarships, with the program expanding to six annual scholarships, doubling its long-term educational impact. Additional milestones included launching a new website, enhancing monthly newsletters, and developing sponsorship packages designed for engagement. More information, including ways to contribute, can be found at davidstaenbergfamilyfoundation.org.
Youth for Christ Lincoln Area is excited to present Pickle Life, a three-day pickleball tournament weekend created to bring the community together while supporting YFC’s Campus Life youth mentorship programs. The event will be held Feb. 27 through March 1, at The Rock, located at 6401 Pine Lake Road. The tournament begins Friday evening with a Black Light Mixed Round Robin at 6:30 p.m., offering a high-energy kickoff to the weekend. Competition continues Saturday with a full day of men’s bracket play at 8 a.m., 1 p.m., and 5 p.m., before concluding Sunday with women’s brackets at 1 p.m. and 5 p.m. Players of all experience levels are invited to participate and enjoy a weekend of friendly play, concessions, and community connection. Pickle Life is more than a tournament, it is a fundraising event designed to strengthen YFC’s Campus Life ministries, which provide mentorship, leadership development, and faith-based support to teens throughout Lincoln. Every match, registration, and contribution directly benefits programs that walk alongside local students and help them discover purpose, hope, and positive relationships. Event registration and details are available at yfclincoln.regfox. com/pickle-life. For more information about Youth for Christ Lincoln Area, visit yfclincoln.org, call (402) 420-7475, or email info@ yfclincoln.org.
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NONPROFIT NEWS Goodwill and Capital Humane Society to Matt Talbot Hosts SHINE THE LIGHT: An Bring Adoptable Cats to Downtown Lincoln Encounter with Homelessness on February 1 Goodwill Industries Ser ving Southeast Nebraska, Inc. announced plans to open Cat Connection in its downtown Lincoln location. Cat Connection will provide a cozy spot for visitors to work, study or relax, enjoy tasty treats, and spend time with adoptable cats from the Capital Humane Society. “We’re excited to bring our cats to downtown Lincoln and introduce them to a new group of prospective owners,” said Matt Madcharo, executive director at CHS. “Even visitors who cannot adopt will still help socialize and entertain the cats during their stay.” Cat Connection will share space with Goodwill’s Job Connection Center, a computer lab that provides personalized assistance to local job seekers. For over five years, Goodwill staff members have worked diligently to ensure the space can also provide a safe and comfortable environment for feline tenants. “We’ve been dreaming about Cat Connection since before the pandemic,” said Alana Sesow, communications director at Goodwill. “Thanks to our hardworking staff and our partnership with CHS, we can now make this dream a reality.” Both “Connections” will help Goodwill achieve its mission of “willing workers employed and community resources maximized.” While Job Connection continues to help job seekers overcome traditional employment barriers, Cat Connection will provide a remote-work environment where professionals can enjoy the mental health benefits of feline coworkers. For updates, visit www.lincolngoodwill.org and follow Goodwill on Facebook @LincolnGoodwill.
Matt Talbot Kitchen & Outreach will hold its 3rd annual SHINE THE LIGHT event at 6 p.m. on Sunday, Feb. 1, at Antelope Park. All are welcome to join the onemile family- and group-friendly walk, where participants will step into a story and witness the journey of homelessness. “Three lives. Three journeys. One powerful night of awareness,” said Alynn Sampson, Executive Director. “One of our core values is compassion. We invite the community to join us in seeking to understand and alleviate the suffering associated with homelessness, especially during the winter months.” The walk follows a half-mile loop marked with luminaries around the playground, Auld Pavilion Recreation Center and Veterans Memorial Garden. Participants are encouraged to complete the loop twice. According to this year’s Point-In-Time Count, 542 individuals in Lincoln are experiencing homelessness. Among those counted, 50 individuals were unsheltered, living outside or in places not meant for human habitation, such as cars, parking garages, or abandoned buildings. Last month, 140 people experienced homelessness for the first time in Lincoln. “The needs are ongoing and becoming more complex,” said Sampson. “This walk is a great chance for us to share stories of homelessness and illuminate how Matt Talbot’s efforts are helping individuals have a safe place to sleep at night.” For more information or to register, contact Jenn Boettcher at (402) 817-0615 or visit mtko.org/events.
Registration Now Open for the 2026 Lincoln and Omaha Corporate Games Registration is officially open for the 2026 Lincoln Corporate Games and Omaha Corporate Games, Nebraska’s premier workplace sports and teambuilding events. Companies across the region are invited to assemble their teams and compete in a variety of recreational and competitive activities, fostering employee wellness, camaraderie and community engagement. Early bird registration is available through January 31, giving companies the opportunity to secure their spot at a discounted rate. Space is limited to 50 companies per city, so organizations are encouraged to register early to ensure participation in these highly anticipated events. Both the Lincoln and Omaha Corporate Games feature a mix of individual and team competitions across multiple sports and activities suitable for all skill levels. From friendly competition to corporate pride, these events provide a unique opportunity for businesses to engage employees, encourage teamwork and showcase their company spirit. For companies looking to promote employee health, build morale and network with other local organizations, the Corporate Games are the ideal platform. Registration details, deadlines and event information can be found at the official websites at LincolnCorporateGames.com and OmahaCorporateGames.com. Don’t miss the chance to be part of Nebraska’s most exciting corporate sporting events. Register now, and get ready to compete, connect, and celebrate at the 2026 Lincoln and Omaha Corporate Games. #PrintProudDigitalSmart
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NONPROFIT NEWS Save the Date: Angels Among Us Announces YMCA of Lincoln’s Giving Tree Program 2026 Events Brings Holiday Cheer to Students Angels Among Us (AAU) is excited to announce event dates for 2026! This year is filled with several featured events: • Birds & Beer: Partnering w i t h s e ve ra l l o c a l c ra f t breweries and food vendors, this low-ticket price event is all you can consume brews and chicken concoctions. The first ever Lincoln event is on March 5th at Cerris Systems Warehouse, and the Omaha event is on April 16th at Cambria Surfaces Omaha Showroom. • Bland Cares Golf Outing (June 29, 2026): Join AAU for a day of friendly competition at the annual Bland Cares Golf Outing at Champions Run. Enjoy 18 holes of golf, raffle prizes, games on the course, an exclusive player gift and a meal to wrap up the day. Stay tuned for registration opening soon! • An Evening Among Angels (October 2, 2026): AAU’s annual gala is the biggest event of the year! At A View West Shores in Waterloo, enjoy a night full of cocktails, elegant dinner experience, live and silent auctions. Corporate sponsorships are available now, and individual ticket sales will begin in August. AAU is a 501(c)(3) organization whose mission is to provide financial and emotional support to any family whose child is battling pediatric cancer living in or being treated in the state of Nebraska. Since 2006, over 800 families have been supported with over $6 million in financial support. If you are interested in learning more about AAU’s mission, please contact Ashley McMurchie at ashley@ myangelsamongus.org or by calling (402) 934-0999.
The YMCA of Lincoln made the holidays a little brighter for children at Elliott, Pershing, and Campbell Elementary Schools. As the lead agency for the Community Learning Centers at these schools, the YMCA coordinates the annual Giving Tree program, which collected more than 2,000 gifts for students in kindergarten through fourth grade so that every child received a special holiday surprise this year. Gifts were delivered at each school by YMCA staff and volunteers on Friday, December 12 and Tuesday, December 16. “Even when the world feels heavy, kindness has an incredible way of shining through during the holiday season,” shared Renee Yost, President and CEO of the Lincoln YMCA. “Our members and community lift up students year after year through this annual effort. It’s a true reminder of how generous people can be, and one of the most meaningful traditions we have at the Y.” The YMCA of Lincoln leads the schools’ CLC program in providing before and after school care and summer programing to keep students safe, learning, and active while supporting their families. These programs have helped thousands of students improve academically and provided enriching experiences that they may not have had otherwise. The YMCA of Lincoln has served the community for over 150 years, promoting positive values through programs that build spirit, mind, and body for all. For more information about the YMCA’s Community Learning Center programs, visit YMCALincoln.org.
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NONPROFIT NEWS Sponsorships Available for “Hop SCIP Jump Vision Maker Media Announces 2026 Film and Run” Event for SCIP Festival School Community Intervention & Prevention (SCIP) is currently seeking sponsors and booth holders for its annual fundraiser, “Hop, SCIP, Jump and RUN”. The 2026 event will take place on June 5, 2026, at Antelope Park. Proceeds benefit SCIP, a program of Lincoln Medical Education Partnership. The event will include games, music and booths offering a variety of activities for children and adults. A Photo Booth, balloon animals and face painting have also been added. Children and adults can register to participate in a 1-mile Fun Run, with prizes for the top three finishers under 18. Children up to age 18 will also be eligible for other prize drawings by visiting a minimum number of booths. Sponsorships available for the event include Diamond ($3,000), Platinum ($2,000), Gold ($1,000) Silver ($500) and Bronze ($250). Booths are $100 (for-profit organization) and $25 (non-profit organization). For more information, contact Tessah at (402) 327-6843. Proceeds from this event make it possible for SCIP to provide training, resources and supports to schools, students and families throughout the state of Nebraska. SCIP is designed to bring together families, schools and the community to support student behavioral and emotional health. SCIP’s mission is to provide effective prevention education for schools, families and communities, equipping schools with early intervention tools for students with behavioral health concerns so they may achieve healthy, productive lives. SCIP works with schools by providing resources to address behavioral and emotional health issues. Through this event, they hope to encourage lifelong health and wellness, both physically and mentally, for youth and their families. For more information on School Community Intervention & Prevention (SCIP), visit their website at scipnebraska.com or call (402) 327-6843.
Vision Maker Media (VMM), a premier source of media by and about Native Americans since 1976, announces the 10th biennial Vision Maker Film Festival themed, “Everything is Connected.” The festival will take place throughout 2026 as an acknowledgment and celebration of VMM’s 50th anniversary. The festival’s theme reflects the harmony, balance, and interconnectedness of life, and will feature a powerful lineup of American Indian and Alaska Native films offering Indigenous stories, cultures, and perspectives through both in-person screenings and free streaming. In-person screenings with moderated panel discussions to follow, will take place on the second Monday of each month at the Mary Riepma Ross Media Arts Center, 313 N 13th Street, Lincoln. The first screening will be Firelighters: Fire is Medicine on January 12th. For more information about Vision Maker Media’s 10th bi-annual Vision Maker Film Festival, please visit visionmakermedia.org. About Vision Maker Media Vision Maker Media (VMM) is a premier source of media by and about Native Americans since 1976. Vision Maker Media’s mission is empowering and engaging Native people to share stories, envisioning a world changed and healed by understanding Native stories and the public conversations they generate. VMM works with its funded producers to develop, produce and distribute programs for all media. VMM supports training to increase the number of Native Americans and Alaska Natives producing programs across a variety of platforms.
Keep Nebraska Beautiful Expands School Chemical Cleanout Program Keep Nebraska Beautiful (KNB) has added an exciting new service to its Nebraska School Chemical Cleanout Program. In addition to hazardous chemical disposal, Nebraska schools can now receive professional inventory services for their chemistry closets. The program addresses hazardous legacy materials found in school science labs and storage closets. KNB provides the expertise to plan a cleanout and covers up to 90% of the cost to inventory a school’s chemical storage, then safely remove and dispose of old, unwanted, toxic or dangerous chemicals. This proactive approach eliminates a significant liability for schools and, most importantly, creates a safer environment for students and teachers. KNB is committed to helping all Nebraska schools safely manage and dispose of lab chemicals. By ensuring responsible chemical handling and disposal, schools can protect students, staff and the environment. Is your Nebraska school ready to address its chemical safety needs? To learn more and begin the cleanout process, visit knb.org/school programs-old/school-chemical-cleanout. For more information about KNB, call (402) 486-4562 or visit knb.org. #PrintProudDigitalSmart
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NONPROFIT NEWS Bright Lights Celebrates 40 Summers of Learning Summer 2026 marks a milestone for Bright Lights: its 40th summer providing exceptional, hands-on lear ning experiences to students in Lincoln and surrounding communities. Since 1987, Bright Lights has served more than 45,000 students in grades K–8, offering enrichment in science, technology, engineering, arts, and math that complements school-year learning. Week-long half-day and full-day camps allow students to learn and create, master new skills, and build new relationships. To join their 40th summer celebration, consider sponsoring a Bright Lights camp! Sponsors from local businesses like yours have helped keep the program vibrant through generations of campers, with some now parents themselves and bringing their kids to camp! You can pick a specific camp you’d like to sponsor or simply choose a sponsorship level to help cover the cost of materials, teacher salaries and rental space – all while giving students the best camp experience possible. To sponsor a Summer 2026 camp, visit brightlights.org/support or contact Megan Ockander, Development Specialist, at mockander@ brightlights.org so that she can create a custom sponsor package to fit your budget. Here’s to you and Bright Lights sparking imaginations and fueling futures for another four decades!
The Arc of Lincoln Launches 2026 with Expanded Programs and Membership Renewal Drive
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The Arc of Lincoln is beginning 2026 with a renewed commitment to empowering individuals with intellectual and developmental disabilities (IDD) and supporting their families through advocacy, inclusive programming, and community engagement. Entering the new year, The Arc of Lincoln is offering a calendar of programs designed to promote inclusion, independence, and connection across all ages. Planned activities for 2026 include inclusive recreation and social groups, self-advocacy opportunities, family and sibling support programs, educational events, and The Arc Expeditions—fully supported travel experiences that foster independence and life-long memories. As part of the new year, The Arc of Lincoln is also launching its annual membership renewal and recruitment campaign, encouraging individuals, families, businesses, and community partners to become members and invest in the future of inclusive opportunities in Lincoln. “Membership support is essential to everything we do,” said Jennifer Stuhmer, Executive Director of The Arc of Lincoln. “It allows us to expand programs, keep activities affordable, and advocate for individuals with disabilities and their families. When the community stands with The Arc of Lincoln, individuals with IDD are better supported, better connected, and better empowered.” Membership contributions directly support program development, accessibility, advocacy efforts, and outreach across Lincoln and surrounding communities. Members also help amplify the voices of individuals with disabilities and strengthen inclusive practices throughout the community. The Arc of Lincoln invites current members to renew and welcomes new members to join in supporting a strong, inclusive 2026. For membership information, program details, and ways to get involved, please visit advocacypartnership.org. #PrintProudDigitalSmart
NONPROFIT NEWS Heart Attack Deaths Spike During Winter Holidays The American Heart Association warns that the winter holidays can be deadly, with research showing more people die from heart attacks during the last week of December than at any other time of year. Studies confirm this phenomenon: cardiac deaths peak on Dec. 25, followed by Dec. 26 and Jan. 1. In Sweden, researchers found a 37% increase in heart attacks on Christmas Eve, especially among older adults and those with diabetes or heart disease. Experts say cold weather, holiday stress, overindulgence in food and alcohol, and ignoring warning signs all contribute. Recognizing symptoms early and seeking immediate care can save lives, particularly in rural areas where emergency response may be delayed. The American Heart Association urges families to take preventive steps: • Know the signs of heart attack and stroke and call 9-1-1 immediately. • Celebrate in moderation by making healthy food swaps and limiting salt and alcohol. • Manage stress by carving out time for rest and self-care. • Stay active with at least 150 minutes of physical activity weekly, even during busy holidays. • Stick to medications and monitor blood pressure. Hands-Only CPR can also be lifesaving. Most cardiac arrests occur outside hospitals, often at home. Learning CPR through the Association’s short instructional video at Heart.org/HandsOnlyCPR is encouraged. Family gatherings are also a good time to discuss health history, since heredity plays a role in heart disease risk. Preventive measures and awareness can help ensure the holidays remain joyful and heart-healthy.
Junior Achievement Brings Career Readiness on Wheels with JA BizTown Mobile Junior Achievement of Lincoln is excited to expand handson learning with JA BizTown Mobile, an innovative program that brings the renowned JA BizTown experience directly to schools. This mobile simulation allows students to immerse themselves in a fully interactive economic environment without leaving their community. Through JA BizTown Mobile, 6th graders take on roles as business owners, bankers, and city officials, managing budgets, making financial decisions, and operating businesses in a safe, handson environment. The program builds financial literacy, business management skills, and career readiness while fostering teamwork and confidence. Sponsorships are available for individual storefronts, giving businesses a unique opportunity to support local students and gain community recognition. Early-adopting sponsors and volunteers are helping JA BizTown Mobile reach more students than ever, preparing them for successful futures. For sponsorship information, contact trupe@jalincoln.org. #PrintProudDigitalSmart
Aging Ally Launches RN-Led Healthcare Advocacy Service Aging Ally announces its official launch as a professional healthcare advocacy organization dedicated to supporting older adults and their families through today’s complex healthcare system and is accepting new clients in January. Founded by registered nurse and healthcare executive Brenda Soto, supported by founding contributor, Lauren Furman, Aging Ally provides Brenda RN-guided services to simplify care, improve coordination and reduce the burden placed on families navigating medical decisions. Aging Ally offers personalized advocacy designed to improve outcomes and provide clarity during times of transition and uncertainty. Services include: •
Care navigation and coordination
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Medical appointment support and preparation
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Transitions of care planning
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Caregiver advocacy and guidance
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Insurance review and assistance
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Resource identification and referrals Aging Ally serves private-pay clients and organizational partners seeking professional advocacy support for individuals and families.
Lauren
“For too many families, healthcare i s c o n f u s i n g, f ra g m e n t e d , a n d overwhelming,” said Soto. “Aging Ally helps clients understand their options, ask the right questions, and move forward with confidence.”
With nearly 30 years of clinical and executive healthcare leadership experience, Soto brings a practical, compassionate approach to advocacy grounded in integrity, transparency, and patient-centered service. For more information or to schedule a consultation, visit agingally.org or contact (531) 893-1546, info@agingally.org. JANUARY 2026 Strictly Business
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NONPROFIT NEWS CASA for Lancaster County Announces January- Join The Foundry’s Growing Community! February Volunteer Training Schedule Each year, Schemmer selects a Start the New Year right by advocating for at-risk children in juvenile court. CASA for Lancaster County is seeking new volunteers, with the training sessions beginning Jan. 20. This is a six-week course meeting Tuesday nights from 6 to 9 p.m. All sessions will be held at CASA for Lancaster County, 1141 H St., Suite C, on the third floor. CASA volunteers are trained community advocates assigned to abused and neglected children in juvenile court through no fault of their own. Volunteers have a court order granting access to the child and relevant records. This allows them to gather information, assess the child’s needs, and make informed recommendations. Volunteers accomplish this by getting to know the children, interviewing interested parties, and reviewing records and documents. CASA volunteers communicate the child’s needs and wishes to the judge, along with their recommendations for services or next steps. They are required to complete approximately 30 hours of pre-service training and 12 hours of in-service (continuing education) annually. Each volunteer is supervised by a CASA staff member. In 2025, CASA advocated for 291 children, trained 38 new volunteers, and had 114 volunteers assigned to children. To learn more about volunteering or CASA for Lancaster County, go to casa4lancaster.org/advocate-for-children.
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nonprofit to receive donated architectural and engineering design ser vices through its Schemmer Gives Back program—and The Foundry is honored to be this year’s recipient.
As The Foundry plans this expansion, they’re excited to invite members, partners, and neighbors into the process. This growth is possible because of the incredible support of the organizations and individuals who call The Foundry home, and they believe the best expansion is shaped collaboratively—with the insight of the community it’s meant to serve. Most importantly, this new chapter opens the door for even more purpose-driven organizations to join their mission-centered coworking community. The Foundry is designed for people who believe in impact, collaboration, and collective strength. With additional space on the horizon, they’re eager to welcome new nonprofits, social enterprises, and public-minded groups looking for a home where their work can thrive alongside others who share the same values. If you or someone you know is interested in learning more about upcoming available spaces or becoming part of the community, please reach out at hello@thefoundry.co. They’d love to connect!
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NONPROFIT NEWS Exciting New Ways to Connect with CBMC Avenue Scholars Career Awareness Program Lincoln Helps Young People Envision Their Future M o s t m e n k n ow t h e r e ’s “something more” to life than just the grind. But trying to find it solo is like fighting a battle with a dull sword. The truth is - you were not meant to walk alone. That’s the power of a CBMC Connect3 team (can be found at cbmc.com/programs/ connect3). Connect3 teams provide an environment where men can connect to God, connect to one another, and connect to the mission of bringing the Gospel of Jesus Christ into the workplace. This isn’t just another networking meeting. It is authentic, intentional community. Men gather several times a month to sharpen one another, grow in their relationship with God, and invest in relationships and activities that will produce lasting results. A real community of likeminded men make it possible to stay grounded, focused and aligned with God’s will. Stop trying to tough it out in isolation. Join the movement at cbmc.com. CBMC is committed to helping men live out their faith in the workplace while growing personally, professionally and spiritually. As part of a global movement, CBMC Lincoln is part of CBMC, present in 330 cities in the U.S. and over 90 countries. To learn more, visit lincoln.cbmc. com, follow them on Facebook or LinkedIn, or call (402) 204-1997.
Apace LEAP Day Center Honors Staff Member with the Nicholas Liechti Memorial Award The Apace LEAP Day Center is thrilled to announce the recipient of the annual Nicholas Liechti Memorial Award, which recognizes one staff member for exceptional dedication, compassion, and leadership. Established by Nick’s family, the award celebrates his inspiring legacy and honors staff members who go above and beyond in their roles. Nicholas Liechti inspired everyone around him and left a lasting impact on Apace and the LEAP community. This year’s award was presented to Barbara Brown, who exemplifies the values of Apace through her outstanding work. Barbara consistently demonstrates creativity, and an unwavering commitment to supporting and enriching the lives of the people she supports. “This award is a testament to his memory and the exceptional efforts of our staff.” said Callie Kacvinsky, Community Support Coordinator. Apace extends a heartfelt thanks to Nick’s family for their continued support and commitment to this tradition. For more information about Apace please visit GoApace.com.
It’s Not What You Know, It’s Who You Know and Who Knows You! At Strictly Business, we strive to recognize local professionals for their significant awards, promotions, achievements and/or efforts in partnership with other organizations and the Lincoln community. If you know of someone who meets these criteria and wish to include their news in our publication, please call (402) 466-3330, email editor@ strictlybusinessomaha.com, or submit your news at strictly-business.com. #PrintProudDigitalSmart
When you were in high school, what did you imagine your future looking like? Was the picture clear or blurry? This fall, Avenue Scholars helped bring that mental image into focus for almost 300 Omaha high school students. From September through November, the program hosted almost 30 Career Awareness events at workplaces throughout the Omaha metro aimed at exposing participating Scholars to potential career opportunities. The events, held in partnership with 26 local businesses, involved on-site visits focused on teaching Scholars about different jobs available within a given industry, and about the education or certification needed to attain them. Many included hands-on, interactive workshops: At Hawkins Construction Company, for example, Scholars had the chance to operate a construction equipment simulator. The program was structured to provide Career Awareness experiences in each of Avenue Scholars’ six priority career pathways: healthcare, the skilled trades, transportation, information technology (IT), business and education. Partnering businesses included Children’s Nebraska, Millard Public Schools, Truck Center Companies, Security National Bank, the Nebraska Apartment Alliance, Cox Communications and others. Career Awareness is just one of many career-oriented programs Avenue Scholars provides participants throughout the year. In December, Avenue Scholars hosted three full days of days of Mock Interviews, in which Scholars from all 13 participating high schools engaged one-on-one in simulated job interviews with working professionals from across the city. In January, Avenue Scholars will hold an Internship Fair, which aims to place Scholars in open internships at businesses in their area of interest. For more information, contact Director of Communications Blake Ursch at bursch@avescholars.org.
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NONPROFIT NEWS Elevate Your Mission to New Heights with Hearts United for Animals Announces Kelcie Spark Works Foundry Keeling as New Executive Director Are you ready to become a focused champion and get your unique organization off the ground to make a real difference? Spark Works Foundry provides the essential tools and strategies to help you thrive in the nonprofit sector. Tailored for new and emerging organizations, Spark Works offers the insights and resources needed to navigate the challenges of starting and growing your organization. You will gain: • Competence: actionable insights from nonprofit professionals • Connection: networking with like-minded nonprofit leaders • Capability: developing practical tools and strategies • Capacity: elevated impact and effectiveness “Participating in Spark Works was a valuable experience for our growing nonprofit. The curriculum was thorough, the facilitators generous, and the cohort engaged. The networking and support that The Foundry offers nonprofits in our community, and people considering whether incorporating as a 501.(c).(3) is the right move for them, is invaluable.” - J. Woody, Nonpartisan Nebraska, Board of Directors, Chairperson. To learn more about Spark Works Foundry, email Associate Director Alesha Skoda alesha@thefoundry.co or visit their website at thefoundry.co.
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Hearts United for Animals (HUA), a nationally recognized no-kill shelter, announces the appointment of Kelcie Keeling as its new Executive Director. Keeling brings more than 20 years of experience in nonprofit leadership, marketing strategy, donor stewardship, and community engagement. Her b a c k g ro u n d i n c l u d e s d i r e c t i n g marketing and communications at Peru State College, overseeing public communications during the COVID-19 pandemic for the Southeast District Health Department, and serving as Executive Director of the Butler County Chamber of Commerce. “Kelcie comes to HUA with a vast amount of successful experience in leadership, marketing, finance, and strategic partnerships. Her passion for animal welfare and her efforts to enhance quality of life for all animals inspire staff, volunteers, and other stakeholders to be the best version of themselves for the good of the organization and the animals in our care. The Board is confident that Kelcie will sustain and grow the organization,” said Board President Don Phillips. “I am honored to join an organization whose mission aligns with my values,” said Keeling. “I look forward to advancing HUA’s compassionate, life-saving work for animals across Nebraska and beyond.” To learn more, visit hua.org and follow Hearts United for Animals on Facebook, LinkedIn, Instagram and TikTok.
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NONPROFIT NEWS Big Brothers Big Sisters of the Midlands UScellular Spreads Holiday Cheer by Donating Kicks Off National Mentoring Month with a $5,000 Worth of Household Supplies to The Call to Action HUB Big Brothers Big Sisters of the Midlands (BBBSM) is calling on the Lincoln, Omaha, and Council Bluffs community to step up and make a life-changing difference for local youth this National Mentoring Month. With over 100 youth currently waiting for mentors, the need has never been more urgent. National Mentoring Month, an annual campaign created by MENTOR, highlights the power of mentorship and rallies new volunteers to join the movement. Across America, one in three kids grows up without a sustained, positive adult role model; a gap BBBSM is working to close in its service area. “Our mentoring programs have a proven, positive impact on young people, from reducing risky behaviors to improving academic and social outcomes,” said Nichole Turgeon, CEO of Big Brothers Big Sisters of the Midlands. “But we can’t do it without the support of our community. Right now, we have dozens of young people waiting for mentors. This is a crisis we must address together.” While the impact of mentoring is clear, the gap between youth waiting and available volunteers continues to grow. BBBS’s National Mentoring Month campaign serves as a call to action to redefine what mentorship looks like. BBBSM also aims to dispel common misconceptions, emphasizing that mentorship doesn’t require extraordinary effort. Simple, consistent moments—sharing a slice of pizza, watching a movie, or going for a walk—can make a lasting difference in a young person’s life.
This holiday season, The HUB was reminded of the power of community par tnership and generosity. US Cellular, now part of T-Mobile, made a meaningful $5,000 donation of essential household supplies to support young adults served by The HUB Central Access Point for Young Adults as they work toward stability and independence. For many young people transitioning into their own homes, everyday items can be a barrier to success. Through this donation, US Cellular provided practical supplies such as mops, brooms and dust pans, dish soap, toilet bowl cleaner, vacuums, batteries, light bulbs, and shower liners—items that help turn an empty space into a livable, dignified home. These resources directly support The HUB’s mission to offer unconditional support and programming as young people become productive, independent, and active members of the community. The HUB was one of 50 nonprofits across the county to receive a gift this holiday season. They are deeply grateful for this partnership and the tangible impact it will have on the lives of young adults at The HUB. Donations like this do more than provide supplies—they send a powerful message that our community believes in and supports young people as they build their futures.
This National Mentoring Month, BBBSM encourages adults to volunteer as mentors. To learn more, visit bbbsmidlands.org. To learn more, become a mentor, or make a donation, visit bbbsmidlands.org or call (402) 330.2449. Stay connected with us on Facebook, Instagram, and LinkedIn @bbbslincoln.
For more information, please visit hublincoln.org or call Rose Hood Buss at (402) 471-8526.
Join the Child Evangelism Fellowship of Nebraska Today
That’s right; at the Branched Oak Observatory, they hold monthly events called Star Parties where they feature a number of astronomical events that are sure to satisfy your curiosity of the night sky. Whether looking at the Sun, Moon, Pleiades, Andromeda Galaxy or special events such as Aurora viewing, the Branched Oak Observatory is the place to be! Branched Oak Observatory is located at 143000 NW 98th St., Raymond, Ne.
IMPACT...in five, four, three, two, one. You can make an IMPACT by being a supporter of Child Evangelism Fellowship of Nebraska. Our community needs individuals such as yourself to make an impact for eternity. Many of you already support the community through your philanthropic efforts. CEF of Nebraska can be that next level IMPACT you can have. In a world that is dark, CEF can be that light of hope. They present the Gospel of Jesus Christ through their Good News Clubs, the Five Day Clubs, Christmas Party Clubs, State and County Fairs and special events. As a supporter, you are right there with them, by volunteering or with your financial support and prayers. Help CEF reach all 93 counties in the state. CEF of Nebraska is growing and with that growth comes a commitment to not only maintain financially but to also be positioned for growth. Make an IMPACT today. If you would like to know more about CEF of Nebraska you can go to the website cefnebraska.org or contact Matt Anderson - Stewardship Director matta@cefnebraska.org or call or text (402) 480-5515. 48 Strictly Business JANUARY 2026
An Astronomical Event Coming Soon to Branched Oak Observatory
They will kick off the 2026 viewing season with an engaging event called Jupiter Rising. On Jan. 17 from 7 -11p.m., there will be a New Moon. This will be an engaging and entertaining night where Jupiter will be as big and bright as it can be. And with the new moon, the skies will be dark and the views will be spectacular! Make sure to dress warmly. They will have Hot Coffee, Hot Chocolate and Hot Apple Cider to keep your insides warm. The Kunkel Family Multipurpose Center will be up and running to keep the rest of you warm, too! Admission for this event is only $5 for adults and kids are free for this event. Please follow for updates on their Facebook page facebook.com/ branchedoakobservatory and at their website theboo.org. #PrintProudDigitalSmart
NONPROFIT NEWS Lincoln Children’s Museum Unveils New LNKLab for Kids 8-12 The Lincoln Children’s Museum recently added the LNKLab to the museum, a new space designed specifically for kids ages 8 to 12. The LNKLab expands the Museum’s offerings for older children and creates hands-on opportunities for reading, movement, creativity, and community involvement. The LNKLab features three activity zones. The Book Nook offers a space to relax, read graphic novels, and take a quiet break. The Energy Base invites kids to climb the rock wall or challenge themselves through games on an interactive projector. The Maker Studio provides opportunities for advanced craft projects and hands-on activities that encourage imagination and problem solving. Every two months, the Museum will highlight a nonprofit partner in the Maker Studio. Guests will work with the Museum team on craft projects that support each organization’s mission. The first partnership, taking place in December and January, is with the Capital Humane Society. Kids will upcycle T-shirts into dog and cat toys and use cardboard cutters to create scratching toys for cats. Members of the Capital Humane Society team will be on hand during the grand opening to connect with visitors. “We are thrilled to bring the LNKLab to life for the kids in our community,” said Tara Knuth, CEO of the Lincoln Children’s Museum. “This new space gives tweens a place to explore their interests and discover new skills in an environment made just for them.” “Community is at the heart of everything we do. These 8-12 year olds are at an age where they want to contribute and feel connected,” said Ellie Charter, Chief Marketing Officer. “The brand new LNKLab inside the Museum offers them a place to collaborate, create, and call their own.” For more information, visit lincolnchildrensmuseum.org.
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People’s City Mission Launches January Winter Clothing Drive People’s City Mission is kicking off its January Winter Clothing Drive and inviting the Lincoln community to donate gently used winter hats, gloves, coats, and boots for all ages throughout the month of January. Donations can be placed in any of PCM’s red clothing toss boxes located across the city or dropped off at the back dock of the PCM Help Center at 6800 P Street. Each year, People’s City Mission distributes more than one million articles of clothing and household goods thanks to the generosity of local donors. These essential items support more than 40,000 individuals in need through the Mission’s Help Center. Winter clothing is especially vital during the coldest months, as many families struggle to stay warm and meet basic needs. PCM accepts clothing donations year-round, but January provides a key opportunity for residents to give winter-specific items that make an immediate difference. To learn more, visit PCMLincoln.org or follow People’s City Mission on Facebook (People’s City Mission) and Instagram (@PCMLincoln). #PrintProudDigitalSmart
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WORDS OF WISDOM Making Turnover a Superpower Employee turnover in service industries is unavoidable, and often treated like something to fear or fix. But what happens if we stop seeing turnover as a threat and start looking at it as something that can strengthen our employees, our businesses, and even our community? If we understand what drives it and manage it intentionally, turnover can become a real advantage rather than a constant problem. ServiceMaster PBM had a 92% annual turnover in 2025. Based on our current 156 employees, we expect to hire and train over 145 cleaners in 2026 to maintain our service levels. Even with those numbers, we are still well below where the janitorial industry typically sits. Analysts like IBISWorld describe turnover in our field as particularly high, and independent studies regularly estimate annual turnover in commercial cleaning from 75 to 200%. Some segments, with specialty cleaning services like ours, report rates as high as 300 to 400%. The first step in turning turnover into something useful is understanding that not all of it is bad. Positive turnover happens when people move on to something better for themselves. That might mean more hours, higher pay, a schedule that fits their life, a new industry, or going back to school. As an employer with a mission to create opportunities, SMPBM celebrates these as employee wins. We also encourage employees to come back part-time if they need additional hours or seasonal work. Negative turnover is different. These are departures caused by things we can influence. Unclear expectations, inconsistent training, unstable schedules, communication problems, or simply a mismatch between the person and the role. These are areas where we can improve. When you measure these patterns, positive turnover becomes proof that your people are growing, and negative turnover becomes information about what needs to be fixed in your business. Both are valuable. The way to unlock that value is to collect good data. Over the past decade, we have gathered anonymized information at hiring, during the first 90 days, and at exit. At hiring, we look at the number of applications compared to the number of hires each month and where those applications came from: job postings, walk-ins, referrals, returning employees, hiring events, or community outreach. In the first 90 days, we track the assigned manager, whether orientation was completed, and whether training was completed. At exit, we ask what would have made the employee want to stay and why they decided to leave. In the future, we will expand our tracking to include more role and location information. When you review this data over time, a story emerges. It reflects your industry, the local labor market, and your company culture. Instead of reacting emotionally each time someone leaves, you can use this information to design better systems. Predictable schedules, seasonal or variable schedules where they make sense, consistent communication, recognition of reliable work, and realistic descriptions of the job during orientation. All of these reduce preventable turnover. And the same information helps you strengthen customer service by identifying areas where cross training is needed, narrowing the scope of hard-to-retain positions so training is expedited, and recognizing which roles or locations may require more structure or leadership support. ServiceMaster PBM is continually working on improving negative turnover. We are not perfect, but we get a little better every year. One encouraging sign is that 51% of our hires come from returning employees and employee referrals – our #1 and #2 categories, respectively, for retention at 90 days. That tells us we are moving in the right direction. Here is to being better in 2026! SMPBM President – Reid Morrow Have a piece of wisdom worth sharing? We’re always looking for community voices to feature in our Words of Wisdom column! Contact the Strictly Business team at (402) 466-3330 or office@strictlybusinessomaha.com to take part.
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F RUPCOMING I E N EVENTS DS STRICTLY BUSINESS FRIENDS You are invited to our first Friends4Drinks of the New Year. This will be held at The Copper Kettle, located at 230 N 12th St. Ste. 1, on Friday, Jan. 30 at 4 p.m.. Paige Zutavern, president of Strictly Business, will be celebrating her birthday during this event. Please come join us to wish her a Happy Birthday over drinks and dinner! Known for its scratch-made menu, elevated comfort food, and exceptional service, The Copper Kettle offers the perfect backdrop to connect with colleagues, build new relationships, and enjoy a midday break with purpose. Whether you’re catching up with familiar faces or expanding your professional circle, this inviting spot makes networking feel easy and enjoyable. Come hungry, bring your business cards, and enjoy a delicious lunch in one of Lincoln’s favorite locally owned gathering places. We can’t wait to share good food, good company, and meaningful conversation with you! We cannot wait to connect with all of you! These events are completely free to attend. All you will pay for is what you eat and drink. With that being said, we are very lucky to be able to host these monthly networking events. So if you come every month, or you’re a first timer for Friends4Drinks, anyone who likes doing great things in Lincoln, is invited!
FRIENDS FRIENDS
We wanted to say thank you to everyone who came to our last Friends4Lunch event at Greenfield’s Café in Lincoln’s South District at 7900 S 87th St. We enjoyed delightful conversations with business colleagues and friends and enjoyed classic brunch and lunch foods like sausage, bacon, pancakes, philly cheese steaks, country fried steak and so many more options. Known for its warm, welcoming atmosphere and fresh, made-fromscratch dishes, Greenfield’s created an inviting space for business colleagues to connect, network, and enjoy a relaxed midday break together. From classic comfort favorites to flavorful brunch options, everyone found something they loved while sharing ideas, building relationships, and strengthening community ties. Friends4Lunch is all about bringing people together, and Greenfield’s friendly staff and comfortable environment made this month’s gathering feel especially enjoyable. We’re grateful to partner with local restaurants like Greenfield’s that help foster meaningful connections across Lincoln’s business community. Folks, until next time, thank you so much for being part of these gatherings and making them very special! For information on Friends4Lunch or Strictly Business, reach out to Editor@strictlybusinessomaha.com. RSVP is encouraged for these events. Please let the Strictly Business team know if you plan to attend by calling (402) 466-3330, emailing office@strictlybusinessomaha. com or marking yourself as “Going” on the Facebook event pages.
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LINCOLN INDEPENDENT BUSINESS ASSOCIATION (402) 432-1370
www.liba.org
Have You Found Your Tribe?
the golf course on the tee-box of #12.
It’s Not Too Late – and It’s Important!
Some told a colleague, but it was a bitch session.
This is a short story of one of those topics that (to quote Col Nathan Jessup) “deep down in places we don’t talk about at parties” – to be specific, mental health and burnout!
Most hadn’t told anyone.
A man was invited to speak at a private event. It was small, off the radar, and awkwardly intimate. No social posts. No cameras. No agenda. Only curiosity. He didn’t expect it to unfold like it did. The people in the room weren’t just accomplished; they were exceptional. They had spent the last 20 years building all they had. They had dedicated their life to a single profession, industry, business or boss. The rewards were obvious - titles, image, wealth, reputation and the spoils of a life that checked every box success promised to deliver. These were entrepreneurs. These were the ones everyone else leaned on. Doers. Problem solvers. Steady hands in high-stakes situations. Their business, their employees and their families relied on them. But for the first time in their life, the future didn’t seem so clear, there was a bit less “joy in Mudville” and they didn’t know WHY. Or even less clear – was where – or who to go to find out.
But by being there, they were telling him. People like this—people like you, people like me — carry it. We hide it because we solve problems, not create them. Because we have so many people depending on us that acknowledging doubts or acknowledging we’re tired – and we just don’t do that. But the people in that room were not the people the speaker was worried about. True, the people in that room had not found a tribe, but they were there. He had their attention and they were listening. They were listening which was a great start. And they shared how that felt. But what about the people who never raise their hand and who never share how they feel with anyone. Perhaps the ones reading this – and wondering how they can relieve the pressure – and do it a way that doesn’t wreck their image. The ones who are drowning and don’t know what to do about it. He could tell the audience was waiting for the pitch – what was the speaker “selling” that day? He told them very simply - What am I selling is YOU. I’m selling you and I’m asking for you to buy yourself back—to you. Buy yourself space. A space where you get to feel like you again.
It wasn’t that they truly didn’t want their success to continue – they were just exhausted! Not from the hours—from the pretending. Pretending they still wanted what they had spent 20 years building. Pretending that they still had the energy and the drive to continue to do what they’d been doing. Pretending they weren’t exhausted of everything depending on them.
A space where you don’t have to hide.
As he spoke, most hung to every word. His job was easy—all he had to do was tell them who he saw as he looked at each of them.
Two of can make a tribe…
A space where your title, at work, means nothing to me. A space where you have an answer to: “Who have you told?” The price of never admitting this note found you when you needed it will cost you the best years of your life. A tribe others will seek.
Halfway through his ramble, making eye contact with each, he stopped and asked a question.
So tell someone.
Who have you told?
This is your sign.
Four words, and the room went dead quiet.
This is your start.
Some told their spouse, but not everything.
Note - The essence of this article is based on a social media post by Lou Stroschein, founder of Normal 40.
Some told a friend, but it wasn’t a real conversation – it was
Find your tribe.
LIBA studies and promotes these types of issues that are important to businesses and our community. If you have an interest in joining, please call LIBA at (402) 466-3419. LIBA membership is not restricted to just businesses. We also have “individual” memberships for those who want to help influence our local government decisions. #PrintProudDigitalSmart JANUARY 2026 Strictly Business 55
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DOWNTOWN LINCOLN ASSOCIATION (402) 434-6900 by Todd Ogden, President
www.downtownlincoln.org
Handspun, Handcrafted, Handspoken: A New Name for a Longstanding Fair Trade Mission For more than four decades, a small but mighty shop in Lincoln has been quietly connecting global artisans with local shoppers. What began in 1981 as Helping Hands Handicraft became Ten Thousand Villages Lincoln in 1999: a name many in the community came to know well. But as of November 15, the store steps into a new chapter. Meet Handspoken. Though the name is changing, the heart of the organization remains precisely the same. The shop will continue its long-standing partnership with certified fair-trade artisans, work with the same global makers, and offer the same beautifully crafted goods that celebrate cultures and crafts from around the world. It’s the next evolution of a mission that has always centered on intentional consumerism and ethical trade. Why “Handspoken”? With the national Ten Thousand Villages organization restructuring, all partner shops were asked to return to independent, local identities. For the Lincoln team, that sparked a chance to choose a name that honored their roots. “Handspoken felt right,” Jillian Christy, Executive Director, explained. It nods to the store’s original name, Helping Hands Handicraft, while celebrating the handcrafted nature of the goods. It reflects the belief that every piece, from carved wooden bowls to hand-loomed textiles, carries the voice of its maker. The artisans’ work, quite literally, speaks for itself. The Big Day: What’s Happening Saturday To celebrate the new identity, Handspoken invited the community back into the space for the very first day under the new name. The storefront debuted fresh signage, a new logo developed in collaboration with Agent, a local creative agency perched above The Mill. Still the Same Mission More than anything, the team wants the community to know this: Handspoken is still the same fair-trade organization Lincoln has supported for decades: the same mission, the same makers, the exact same location, just a new name to carry them forward. “We’d hate for folks to think we’ve closed or moved,” Christy said. “This celebration is as much about joy and transition as it is about making sure people know where to find us.” A new name, a renewed story, and a continued commitment to global artisans, Handspoken is ready for its next chapter. And they’re inviting everyone to celebrate together.
Founded in 1967, the Downtown Lincoln Association provides ser vices and champions initiatives for maintaining and enhancing our vibrant downtown. Our vision is to create an energetic downtown environment where we live, learn, work, invest and play. DLA has evolved into a multi-faceted organization supporting a wide range of programs and activities including maintenance, economic development and advocacy. For a complete listing of downtown businesses, events and residences visit downtownlincoln.org. ‘Like’ us on Facebook at facebook.com/downtownlincoln. #PrintProudDigitalSmart
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LINCOLN CHAMBER OF COMMERCE Count on us for EVERY Season by Jason Ball (402) 436-2350 www.lcoc.com President
COMMERCIAL PROPERTIES “TOTAL GROUNDS CARE”
Celebrating a Successful Year for Lincoln’s Business Community Jason Ball, President & CEO – Lincoln Chamber of Commerce 2025 was an extraordinary year for the Lincoln business community and for the Lincoln Chamber of Commerce. Thanks to the support of our members and community partners, this year marked many significant achievements. Together, we advanced key initiatives of the Vitality Lincoln Strategic Plan, strengthened our local economy and continued building a vibrant future for the Lincoln community. The Lincoln Chamber is honored to serve a strong community of businesses, supporters, partners and stakeholders. It is because of you that your Chamber team is positioned to advance meaningful programs, advocate for pro-business policy, lead efforts that drive economic growth and elevate local tourism. This is all thanks to Lincoln’s vibrant business community, for that, we are deeply grateful. 2025 delivered many notable successes, including: • The Sandhills Global Youth Complex successfully completed its inaugural season, hosting over 3,200 games and positioning Lincoln as a top destination for youth sports • Lincoln secured a 68% voter approval on the continuation of the ¼-cent sales tax for the Lincoln on the Move street improvements program, ensuring continued investment in our city’s infrastructure • Visit Lincoln welcomed thousands of visitors from across the globe for major events including the AVCA First Serve volleyball tournament, the Science Olympiad National Tournament and Lauf Gravel Worlds, just to name a few • The Lincoln Partnership for Economic Development introduced the Family Friendly Workplace Certification program, in partnership with Lincoln Littles, celebrating employers who prioritize family wellbeing and support working parents • The Lincoln Chamber proudly launched Latino Connect, a new program created to foster connection, professional development and business growth within Lincoln’s Latino business community While challenges do exist, it remains an incredible time to call Lincoln home. Corporate investment is strong, while community amenities like parks and libraries continue to expand. The Lincoln Airport wrapped up the year with more nonstop flight destinations than it began with and Lancaster County is among the Nebraska counties experiencing sustained population growth – with more projected ahead. Your Lincoln Chamber of Commerce also experienced a milestone year. We were honored to renew our U.S. Chamber 5-Star Accreditation status, the highest distinction awarded to chambers – a level held by only 154 other chambers among the thousands that span the nation. This achievement reflects not only our organizational excellence, but the strength and leadership of our business community. Our communications efforts were also recognized on a national stage as we received the Excellence in Communications Award from the Association of Chamber of Commerce Executives (ACCE). We were also thrilled to celebrate Katie Bohlmeyer, Business Policy Advocate, who was named to ACCE’s 40 Under 40 list. These accolades affirm the impact of our work, but they also underscore the power of our members and the Lincoln business community. For that, I am immensely grateful. As we close the chapter on a successful year, I want to thank Lincoln’s business and community leaders for your support, leadership and continued collaboration as we continue working to ensure Lincoln remains an incredible place to build a rewarding career.
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The Chamber of Commerce’s mission is to improve the lives of Lincoln residents by providing increased economic opportunity and can only be accomplished together. For more information, contact Derek Feyerherm at dfeyerherm@lincoln.org.
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New Years Resolutions New Year, New Goals: Making Resolutions That Stick As the calendar turns to a new year, many of us pause to reflect on the past and look ahead with hope, anticipation and ambition. New Year’s resolutions have long been a cherished tradition, offering a chance to set intentions, create goals and commit to positive change. From focusing on health and wellness to advancing in careers, nurturing relationships or embracing personal growth, resolutions give us an opportunity to prioritize what truly matters. While the excitement of a fresh start is invigorating, following through on resolutions can be a challenge. Success often comes not from perfection but from intention, thoughtful planning and steady effort. By understanding what drives us, setting achievable goals and taking consistent steps, we can transform aspirations into meaningful, lasting change. January brings the excitement of fresh starts and New Year’s resolutions. For many people the goal is simple: move more, get healthier or challenge themselves in new ways. At Lincoln Running Co., participants in the Launch Your Toughness Challenge commit to running or walking one mile outside every day during the month. A mile may seem easy at first, but winter mornings in Lincoln can be cold, gray and unforgiving. The challenge quickly Ann Ringlein becomes about more than distance. It becomes a test of consistency, dedication and the willingness to get out the door even when it would be easier to stay under the covers. Small strategies can make a big difference. Dressing in layers, protecting hands and head and keeping the core warm helps people move comfortably despite the cold. Running with a friend, joining a class, or simply telling others about your goal can help maintain momentum. Consistency matters more than intensity at the start, and even a single mile each day can create a sense of accomplishment and structure. The challenge is also a lesson in pacing. Each day’s mile is not about speed or intensity. It is about showing up, completing the effort and listening to the body. Pushing too hard too quickly can lead to setbacks, so it is important to approach goals thoughtfully and remember the importance of pacing and recovery. Starting gradually and taking care of the body allows people to stay on track. The rhythm of daily movement creates momentum and gradually turns a short commitment into a lasting habit. By the end of the month the daily mile is no longer just a resolution. It becomes a routine and a reminder of what can be achieved through consistency and persistence. Participants discover confidence, endurance and the satisfaction of following through on their goals. The first mile outside may seem small, but it can become the first step in a year of growth, resilience and personal achievement. For others, staying active and reaching wellness goals can be more complicated than simply committing to a daily run. Injuries, chronic pain or lingering discomfort can make resolutions difficult to keep. Husker #PrintProudDigitalSmart
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Rehab helps people overcome these challenges by providing personalized care focused on movement, strength and overall wellness. The approach at Husker Rehab is tailored to each individual’s goals and needs. Whether recovering from an acute injury or managing longterm pain, clients receive guidance to reduce discomfort, restore function and gradually return to the activities they enjoy. The focus is on steady progress Megan Reinke rather than quick fixes, building habits that support long-term health. Finding an activity that is enjoyable is central to success. Husker Rehab encourages clients to explore options such as yoga, swimming or strength training. When a routine is both effective and engaging,
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it is easier to maintain and also supports mental well-being. Starting gradually is key to avoiding setbacks. Many people make the mistake of jumping into intense activity after a period of inactivity, which can lead to overuse injuries. Husker Rehab emphasizes pacing, starting with achievable goals and slowly increasing intensity. Consistency and small steps are more effective than pushing too hard too soon. A holistic approach to wellness is also important. Physical therapy addresses pain and tissue healing, but overall health depends on mental wellness, nutrition and sleep as well. Making wellness and self-care a priority at the start of the year can set the tone for mental, emotional and physical well-being throughout 2026. With personalized care, gradual progress and attention to the whole body, Husker Rehab helps people turn their New Year’s resolutions into meaningful, lasting changes. As a new year begins, resolutions often arrive with optimism and urgency. Many people hope for quick results, whether that means exercising more, improving health, or finally establishing a routine that sticks. In 2026, Madonna Wellness Club in Lincoln is helping members turn these intentions into lasting habits by emphasizing patience, consistency, and achievable goal-setting. Entering its 20th year serving the community, the Wellness Club continues to focus on creating an environment where Samantha Kelly individuals feel suppor ted, not pressured, as they work toward their goals. With more than 150 years of collective experience in the fitness industry, the club’s team knows that lasting change rarely happens overnight. Instead, progress is built through small, achievable steps repeated consistently over time. Setting reasonable expectations allows members to avoid burnout and frustration, replacing the pressure to transform instantly with habits that gradually become part of everyday life. While instant gratification can be tempting, simply showing up, even in small ways, often proves to be the most powerful catalyst for meaningful, long-term change. Madonna Wellness Club encourages members to focus on realistic, measurable goals. Trainers, health coaches, and certified fitness instructors guide members in using the SMART framework. Goals should be Specific, Measurable, Achievable, Relevant, and Timesensitive. Instead of broad intentions like getting fit or losing weight, members are guided to define what success looks like in practical terms. A goal might be walking 20 minutes five days a week for eight weeks, or committing to three strength or fitness classes per week for ten weeks. Breaking resolutions into manageable steps gives members structure, clarity, and a sense of accomplishment as they move forward. Consistency is central to success, and the Wellness Club emphasizes that even small efforts count. Shorter workouts, a 15 to 20 minute walk, or a home yoga session can be just as meaningful as a full gym session when the priority is showing up regularly. Members are encouraged to treat themselves with the same encouragement and grace they would offer a friend, turning self-care into an empowering, rather than overwhelming, experience. Rather than encouraging dramatic transformations, Madonna Wellness Club focuses on approachability and sustainable progress. Early morning and evening classes are being expanded in 2026 to help members fit movement into busy schedules. New strength series, group fitness classes, mat Pilates, barre, yoga, nutrition workshops, and the quarterly Wellness Warriors program offer flexible ways to stay engaged beyond the initial burst of January motivation. For many, resolutions extend beyond general fitness. Madonna Wellness Club also supports goals related to injury recovery, pain management, and safely returning to activity. Specialty programs, such as the structured ACL return-to-activity program, help participants rebuild strength and confidence while reducing the risk of setbacks. By combining fitness, coaching, and tailored programs, members have the tools to work toward their goals thoughtfully and effectively. #PrintProudDigitalSmart
The Wellness Club’s team reinforces that mindset is just as important as planning. Progress matters more than perfection, and setbacks are part of the process. Showing up, being patient, and celebrating small victories helps members build resilience, confidence, and longlasting healthy habits. As 2026 progresses, Madonna Wellness Club continues to remind members that wellness is not a one-month resolution, but an ongoing commitment. By emphasizing achievable goals, consistency, and a supportive environment, the club helps individuals turn New Year’s intentions into routines that last well beyond January. Whether through group fitness classes, personal training, nutrition coaching, or specialty programs, members are encouraged to show up for themselves, make gradual progress, and take meaningful steps toward a healthier, stronger year. As a new year begins, many people set resolutions aimed at improving overall health, but figuring out where to start can be overwhelming. In 2026, A Well Being offers a holistic approach to wellness, helping individuals create personalized plans for mind, body, and spirit. Led by Dr. Casey Bogenrief, who combines the expertise of a physical therapist, athletic trainer, personal trainer, yoga instructor, and health coach, the practice integrates multiple Dr. Casey Bogenrief facets of wellness into every session. For those unsure where to begin, an initial evaluation provides a comprehensive starting point. Each visit includes a full health history, physical assessment, and health coaching consultation to develop a plan tailored to individual goals. Sessions can take place in person at home or work, or virtually, and can be scheduled as often or as infrequently as needed to fit a client’s lifestyle. Dr. Casey also collaborates with clients’ medical and wellness providers or recommends additional specialists when necessary, ensuring a coordinated approach to achieving and maintaining health. When it comes to starting a wellness journey, A Well Being focuses on realistic, sustainable approaches rather than quick fixes. Individual sessions integrate multiple services, allowing clients to combine physical therapy, athletic training, health coaching, and yoga in ways that fit their needs. The philosophy is prevention over reaction, emphasizing risk assessments, early intervention, and long-term maintenance plans. The ultimate goal is client independence, teaching people to manage their own wellness so they can thrive without constant medical intervention. Rather than focusing on weight loss or calorie counting, goals often center on mental and emotional well-being, consistency in physical activity, improved energy levels, or decreased reliance on medical interventions. Preventing injury and setbacks is another key component of a successful wellness plan. Functional assessments, balance analyses, and early intervention at the first sign of pain or debility help minimize risks. Small daily practices also help maintain momentum. Writing down SMART goals and reviewing them regularly, adjusting objectives based on progress, taking breaks from prolonged sitting, connecting with friends and family, and celebrating small wins all reinforce positive habits. Integrating mind-body-spirit activities such as meditation, prayer, music, or other soul-fulfilling practices helps create balance. Going outside, challenging oneself, and embracing discomfort when pursuing new routines also support growth. Common mistakes often come from expecting instant results or resisting change. True wellness is ongoing and requires consistent effort. Clients are encouraged to move and eat in ways they enjoy, finding physical activity that fits their preferences rather than following trends. Every aspect of daily life, from nutrition to environment, influences the ability to maintain health, so attention to lifestyle as a whole is essential. Support systems, consistency, and a willingness to adapt are far more important than perfection. As the calendar turns to a new year, many people set resolutions with the hope of improving health, building strength, or creating a consistent fitness routine. In 2026, Capital City Fitness & Performance in Lincoln is helping individuals turn those intentions into lasting habits, emphasizing support, consistency, and community as much #PrintProudDigitalSmart
A Well Being
Mobile Physical Therapy Injury Prevention Balance and functional mobility assessment Chronic condition management Rehabilitation Health coaching Yoga
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awellbeingpt.org caseybogenrief@a-well-being.org (402) 217-2722
as exercise. The studio approaches wellness as a lifelong journey, where strength, energy, and confidence are built steadily over time. At Capital City Fitness, expert coaches create programs tailored to individual goals, abilities, and lifestyles. From firsttime participants to seasoned athletes, members are guided in ways that challenge the body while supporting proper form, balance, and mobility. The body is built to move, and that strength Mike Bevard training is one of the most effective ways to support long-term health. Beyond improving bones, muscles, and joints, the programs enhance mental well-being, helping members feel more capable and confident in everyday life. The heart of Capital City Fitness is its community. Trainers meet members where they are, checking in, celebrating progress, and offering encouragement through every step of the journey. For many, this sense of belonging is just as powerful as the workouts themselves, forming friendships and accountability that make the studio feel like a second home. Capital City Fitness welcomes people of all abilities, ages, and fitness levels. From group training sessions to personalized plans, members are empowered to take charge of their health while enjoying the process. Show up consistently, work hard, and embrace progress over perfection. As 2026 begins, Capital City Fitness continues to provide the guidance, encouragement, and supportive environment that make New Year’s resolutions achievable, meaningful, and lasting. Whether walking into the studio for the first time or returning after years, members are reminded that the start of a journey is only the beginning. With expert coaching, a welcoming community, and a focus on long-term health and wellness, Capital City Fitness helps individuals turn intentions into habits that last well beyond January, building strength, confidence, and vitality for life. JANUARY 2026 Strictly Business
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Business P As the calendar changes, businesses are presented with more than just a new year, they’re given an opportunity to reset their direction and sharpen their focus. With markets shifting, technology evolving and customer expectations growing, having a plan in place is essential to navigating uncertainty. Reflecting on the successes and lessons of the past year allows leaders to make informed decisions and set realistic priorities for the months ahead. A strong plan aligns vision with execution, ensuring teams, resources and goals are working together. As businesses enter a new year, clarity around objectives is the first step in creating a strategic plan. Hamilton Business Technologies emphasizes that strategy should focus on what success looks like. Whether that is growth targets, operational efficiencies, improved customer experiences, or risk reduction. Once priorities are clear, companies should assess whether their current systems, data, and processes can support these goals. Aligning business priorities with technology capabilities ensures Ryan Wineteer the plan is strong from the outset, transforming technology from a cost center into a multiplier for growth. Reflecting on the past year is an essential part of planning for the future. Hamilton Business Technologies recommends that business leaders review how technology has or has not supported the growth of their business, how secure and reliable their systems are, and whether current tools can help them scale efficiently without adding unnecessary roadblocks. AI business enablement should be a key focus in 2026, helping companies identify practical AI use cases that streamline workflows, improve efficiency, and drive measurable results. If you have the right IT service provider, and particularly one that offers vCIO services, they will work hand in hand with you to position your business for growth from a technology perspective and guide you in including technology considerations in your strategic planning. This approach allows leaders to make informed, intentional decisions that position their company for both growth and adaptability in the year ahead. Realistic and measurable goals are essential for progress. Hamilton Business Technologies encourages breaking larger objectives into measurable milestones such as reducing downtime, improving response times, increasing system adoption, or strengthening security controls. Tying goals to metrics allows leadership teams to track progress throughout the year instead of waiting for year-end reviews. The most effective planning frameworks are simple, consistent, and well-communicated. Annual planning paired with quarterly reviews keeps businesses agile while maintaining focus. Technology tools like dashboards, reporting platforms, and secure collaboration systems make accountability and decision-making faster and more confident. Many Nebraska businesses miss opportunities by delaying technology assessments until problems arise. Early-year planning provides a chance to proactively evaluate systems, security, and processes before growth or change introduces risk. Hamilton Business Technologies helps companies seize these opportunities, supporting automation, data utilization, and team alignment. By ensuring teams understand goals, workflows,
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and tools, Hamilton Business Technologies enables employees to work efficiently, securely, and confidently from day one. As Nebraska businesses look toward 2026, Alpha Zed Business Services encourages entrepreneurs to make system organization and workflow efficiency a key priority for the New Year. With proactive planning and the right technology partner, companies can enter 2026 equipped to grow, innovate, and achieve measurable results and spend less time worrying about the mess of technology systems. Alpha Zed specializes in helping Kim Hazelton businesses move away from juggling multiple disconnected tools and instead streamline sales, marketing, scheduling, and follow-up into one cohesive, automated system powered by Ontraport. By replacing scattered processes with a unified platform, business owners gain clarity, consistency, and more time to focus on strategy and clients. Whether a company needs a brand-new setup, optimization of an existing account, or support for a one-time project, Alpha Zed works alongside business owners to refine workflows, eliminate repetitive tasks, and reduce manual administrative work. Automation plays a critical role in planning for growth — managing appointment booking, payment processing, client onboarding, and routine follow-up so teams can stay focused on meaningful customer interactions. Taking time now to streamline systems positions business owners for a smoother, more efficient, and more scalable year ahead. Business planning is also a perfect time for business owners to reevaluate expenses that may be tax deductible, but navigating tax planning and preparation is rarely simple. Fortunately, SP Group P.C. in Lincoln has a team of professionals who know how to guide clients through these complex processes with clarity and confidence. SP Group invests deeply in building meaningful relationships with its clients, allowing the firm to provide thoughtful Jac Clements, CPA tax planning, tax preparation, and business support tailored to each organization’s needs. The firm’s humble beginnings continue to influence its culture today, shaping a team that takes genuine pride in the success of its clients and the journey they share as they grow together. Four core principles define SP Group’s approach. The firm is rooted in strong relationships that help them understand what drives each client. Their collaborative, team-oriented environment leverages the strengths of every staff member to deliver the most effective service possible. They also prioritize life/work balance, recognizing that well-rounded professionals bring greater focus and energy to their clients. Finally, SP Group maintains a competitive, sports-minded spirit that fuels their drive to achieve the best possible outcomes for the businesses they serve. #PrintProudDigitalSmart
Keep Your Computers & Networks Performing With Your Small Business Technology Experts
ASSIST business growth EDUCATE business owners
Planning SP Group, PC prides themselves on developing deep and long-lasting relationships with their clients. They don’t want to be considered just a tax advisor, but as an extension of their clients’ organization. They truly want to learn about their clients’ businesses, lives, and goals, both professionally and personally. By working with clients closely in making sure there is a clear vision for the future, they provide their clients with the services they need to achieve success and meet their goals. The impact can be devastating. Industry studies show that 60% of small businesses close within six months of a major cyberattack. With the average data breach costing U.S. companies nearly $9.5 million, implementing strong cybersecurity measures is no longer optional. For Nebraska businesses, proactive protection—such as secure backups, staff training, and real-time monitoring—is essential for safeguarding data, maintaining operations, and ensuring long-term trust with customers. For small and mid-sized businesses, even a single preventable cybersecurity incident can quickly derail growth plans. A stable and secure technology foundation protects critical areas including system uptime, customer trust, employee productivity, and leadership focus. With cyber threats continuing to grow in frequency and sophistication, proactive protection is no longer optional—it’s essential. Beyond protection, cybersecurity also plays a major role in controlling costs and supporting business growth. Preventative security measures help reduce costly “surprise expenses” tied to downtime, ransomware attacks, data breaches, and emergency IT fixes. Insurance carriers are also tightening requirements, increasingly asking for security controls such as multifactor authentication (MFA), backup systems, and continuous monitoring. Businesses that implement these safeguards ahead of time experience smoother renewals and reduced exposure. Proactive monitoring, patching, and standardization further help stabilize IT spending and minimize operational disruptions. ALLO Business supports companies with a comprehensive cybersecurity strategy that begins with a baseline security assessment and extends into a layered protection model. This includes firewalls, endpoint protection, multifactor authentication, structured backup strategies, continuous monitoring, and employee education through phishing simulations and Lunch & Learn sessions. The result is fewer emergencies, more predictable costs, and a stronger platform for sustainable growth. ALLO Small businesses that maintain dedicated tech support and cybersecurity safeguards see measurable differences in performance and resilience. Studies show that companies with managed IT support reduce system downtime by up to 85%, leading to smoother daily operations and fewer revenue interruptions. The National Cybersecurity Alliance reports that one in five small businesses falls victim to a cyberattack each year, and of those, nearly 30% experience a data breach that affects customer trust. Businesses with proactive cybersecurity measures—such as real-time monitoring, software patching, and secure cloud storage—recover an average of three times faster from technical failures or cyber incidents compared to those without structured support. #PrintProudDigitalSmart
PROVIDE guidance and support With High-Value, Low-Cost Tech Solutions! Darren E. Lichty Founder
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402-937-9137
www.PanologyInc.com
Terry Clark Manager
531-249-5800
terry@payworksllc.com
770 N Cotner Blvd Ste 401, Lincoln, NE 68505
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We believe in the power of positive relationships.
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In contrast, businesses lacking these safeguards often face longer outages, higher recovery costs, and greater risk of data loss. The disparity is clear: small businesses that invest in reliable IT support and protection are stronger, more efficient, and far better equipped to navigate disruptions—making the role of a trusted technology partner more important than ever. Panology Tech Solutions provides technology consulting and services designed to help small businesses work smarter and grow stronger. From computer systems and networks to cloud solutions, Panology helps companies simplify their technology, reduce downtime, and focus on core operations. The company works with businesses of all sizes and needs, offering flexible support for longterm projects or short-term technology challenges. Darren Lichty A well-structured technology plan allows business owners to stay organized, improve communication, and automate repetitive tasks. Panology’s approach emphasizes efficiency and affordability while delivering solutions that can expand as a business grows. By addressing technology gaps and optimizing existing systems, business owners can better manage operations, serve clients, and set measurable goals for the year ahead. Planning now can prevent disruptions later and position businesses for sustainable success. With expert guidance and reliable technology systems, small business owners can focus on growth, strategy, and customer satisfaction. Investing in the right tools and processes early in the year helps ensure a productive and prosperous 2026. For many business owners, planning for the year ahead starts with confronting one unavoidable truth: cash is king. Having strong liquidity isn’t just about weathering downturns, it’s about positioning a business to thrive when opportunities arise. That requires both awareness and access. Today’s entrepreneurs are encouraged to look beyond traditional lending and stay open to creative funding solutions that can help sustain daily operations while fueling long-term growth. Yet raising the capital needed to run a business can feel like a full-time job in itself. Many owners find their attention pulled away from customers and the work they’re most passionate about as they navigate financial modeling, lender requirements, and funding applications. That burden is exactly what Pro Business Plan aims to lift. For more than a decade, the firm has focused exclusively on helping business owners understand what they need, Aaron Hill operationally and financially, to achieve their goals. Its model is built on transparency: no success fees, no pass-through professional costs, and no equity taken. Pro Business Plan also avoids recommending that clients collateralize personal assets whenever preventable, helping them preserve ownership and protect their financial stability. The firm’s approach is straightforward. It helps entrepreneurs identify the resources required to execute their vision, then works to secure the capital needed to bring that vision to life, so owners can stay focused on growing the businesses they built. This year, business owners are looking for ways to improve operations, strengthen branding, and support growth in 2026. A solid plan for visibility and marketing can help companies reach more customers and stand out in a competitive market. Sign Pro of Lincoln has been helping businesses of all sizes create effective signage and graphics for more than 30 years. From custom banners and signs to vehicle graphics and business branding, Sign Pro provides solutions that make companies more visible and professional. Whether preparing for a new product Julie Shald #PrintProudDigitalSmart
launch, opening a new location, or updating marketing materials, businesses can benefit from strategic planning that ensures messaging is clear and attention-grabbing. Planning ahead with Sign Pro allows business owners to align their marketing efforts with operational goals. Effective signage can attract customers, communicate key information, and reinforce a brand’s identity. By working with an experienced team, companies can ensure projects are completed on time and on budget while achieving maximum impact. Investing in high-quality signs and graphics as part of a broader business plan positions companies for success throughout the year. Clear messaging, consistent branding, and attention to presentation can improve customer engagement, strengthen reputation, and support long-term growth. Real estate decisions impact a business in a variety of ways. Location directly affects accessibility to customers, suppliers and talent pools, which is crucial for boosting productivity and expanding market reach. Decisions about office space size and configuration or warehousing requirements can significantly affect operations. Financially, lease negotiations or property acquisitions impact costs, cash flow and long-term financial commitments. These decisions play a pivotal role in shaping the company’s bottom line, influencing its capacity to invest in growth initiatives. “As businesses assess their space needs for 2026 and beyond, we can assist them with decisions relating to relocation, expansion, lease negotiation or property acquisition. Given the current economic uncertainty, the right real estate decisions play a critical role in a business’s success,” shared Brett Harris, Director of Brokerage Services at Greenleaf Commercial Real Estate. Greenleaf Commercial Real Estate is a comprehensive provider of commercial Brett Harris real estate solutions, offering professional services tailored to meet a client’s specific needs. Whether you require assistance with leasing, buying or selling a commercial property, seeking expert advice or navigating property development, Greenleaf’s team of skilled professionals is dedicated to supporting your success. Their diverse expertise and scope of services aims to help develop tailored solutions to achieve your real estate objectives. Managing payroll at the end of the year requires accuracy, organization, and a strong understanding of compliance requirements. PayWorks LLC provides the expertise businesses need to navigate this busy period and maintain dependable payroll practices all year long. PayWorks offers full-service payroll processing, bookkeeping, and financial support, backed by a commitment to staying current with evolving payroll laws and regulations. The company focuses on Terry Clark delivering reliable, personalized service at a fair cost, giving business owners peace of mind that their financial responsibilities are being handled with care. Owner and Manager Terry Clark is a seasoned payroll and bookkeeping specialist whose deep technical knowledge and hands-on approach have earned the trust of businesses throughout Lincoln. Known for her meticulous attention to detail and ability to simplify complex payroll challenges, Terry consistently helps clients stay compliant, organized, and confident in their financial systems. Her expertise continues to shape PayWorks’ reputation as a reliable partner for businesses preparing for the year ahead. Beyond day-to-day payroll and bookkeeping, strong financial planning plays a key role when business owners consider the bigger picture. As companies grow, leaders face major decisions such as buying or selling a business, expanding through acquisition, or bringing in strategic partners. A clear financial foundation helps make these decisions more confident and informed. Effective business planning goes beyond annual budgets or short-term goals. For many owners, it also means preparing for significant transitions #PrintProudDigitalSmart
that can shape the company’s future. Whether the objective is growth, succession, or long-term stability, thoughtful planning protects value and creates clarity during complex decision-making. When selling a business, preparation is essential. Well-organized records, documented processes, and a clear growth strategy influence both valuation and buyer confidence. Confidentiality is critical, and nondisclosure agreements protect owners, employees, and customers, creating trust for open dialogue, a principle emphasized by Young Capital Partners LLC. Understanding the owner’s strategy, unique strengths, and growth Terry Young potential helps illustrate upside under new ownership. Strong, predictable revenue and cash flow, defensible market position, and capable management all support smooth succession. Transparency during due diligence and assessing strategic versus financial buyers are key. With decades of experience, Young Capital Partners LLC provides a strategic playbook from target screening to deal flow, helping businesses protect value and achieve long-term success. Thoughtful planning creates stability in an unpredictable landscape and helps leaders make informed decisions rather than reactive ones. A strong business plan is not about anticipating every possible outcome, but about building the flexibility and structure needed to respond effectively when change occurs. By clearly defining goals, aligning resources and committing to intentional action, organizations can maintain momentum throughout the year. As the new year unfolds, investing time in planning now lays the groundwork for sustainable growth, stronger teams and long-term success, ensuring your business is prepared not just to adapt, but to thrive. JANUARY 2026 Strictly Business 73
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Supporting Nonprofits Community involvement is a core value at Strictly Business. We believe in supporting our neighbors and giving back whenever possible, and working with nonprofits allows us to help strengthen the heart of our community. Nonprofit organizations address the needs of our most vulnerable neighbors and they work tirelessly to support causes that resonate with many of us. Many people don’t realize the impact they can have on nonprofits. At Strictly Business, we don’t like seeing things go to waste or be thrown away. Many items you want to get rid off or don’t have a use for anymore can become a gift and donation to some of these organizations. An old blanket you don’t use anymore can be rags and blankets for an animal shelter, and old towel for the same purpose. Other items that tend to sit unused include children’s toys, books, puzzles, school supplies, office items, and craft materials. Electronics such as old laptops, tablets, calculators, and working phones can often be repurposed by organizations. Many nonprofits also welcome unopened toiletries, laundry detergent, cleaning supplies, and personal care items. Check with your local nonprofits about the most needed items and you’d be surprised that some of them sit and collect dust at your home. If your house is spick and span and you’re sure there’s nothing left to donate (look harder!), giving your time can have just as big an impact. Nonprofits offer all kinds of volunteer opportunities, and most people are surprised by how many different ways they can get involved. Some of the most common include helping at food pantries by sorting donations, packing boxes, or serving meals. Shelters often need extra hands to organize clothing, tidy up common areas, or help greet the people they support. Youth organizations may look for mentors, tutors, or volunteers to help with activities and events. Animal shelters frequently need people to walk dogs, play with cats, or assist during adoption days. Environmental groups host park cleanups, garden workdays, and neighborhood beautification projects throughout the year. Many nonprofits also need behind-the-scenes help—things like office support, event planning, photography, or social media assistance. And during busy seasons, opportunities like holiday gift drives, school supply collections, and fundraising events pop up all over the community. Giving back matters—but meaningful advocacy starts with awareness. That is the purpose of our Supporting Nonprofits segment. Strictly Business is fortunate to partner with nonprofits by offering valuable visibility and media opportunities at an accessible rate. Over the years, we have seen countless connections form between businesses and nonprofits featured in our pages, leading to collaborations that create real impact and expand awareness for important causes. Lincoln nonprofits are the backbone to the growing community, industries and businesses we have in Lincoln. Each year, our readers use the magazine as a trusted resource when planning charitable giving, volunteer involvement, and seasonal support efforts. Featuring your nonprofit in Strictly Business not only increases visibility but also connects your mission with individuals and businesses who are actively seeking ways to give back. By sharing your story in these pages, you ensure that community members can discover your organization, understand your impact, and consider you as part of their annual giving and engagement plans. #PrintProudDigitalSmart
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Aging Ally is a Nebraska nonprofit dedicated to guiding adults and families through the complexities of healthcare with advocacy, compassion and faith. Founded by nurse and healthcare leader Brenda Soto, MHL, BSN, RN, together with her niece Lauren Furman, Aging Ally helps individuals connect the dots between medical care, insurance and community resources so they can make confident, informed decisions. Our mission is to ensure no one walks alone on their healthcare journey. Through RN-guided advocacy, personalized education and compassionate support, we bridge the gap between healthcare systems and the people they serve - bringing clarity, comfort and confidence when it’s needed most. Our No One Walks Alone campaign helps fund advocacy for those who cannot afford private support. Learn more at AgingAlly.org or call (531) 893-1456. Together, we’re connecting the dots to make healthcare navigation clear and compassionate.
Nebraska Sports Council Invites Businesses to Build a Healthier, Stronger Nebraska The Nebraska Spor ts Council (NSC) is a premier organization dedicated to building a healthier Nebraska through sports and physical activity. Its signature initiatives include the Lincoln and Omaha Corporate Games—events that unite businesses in friendly competition while promoting teamwork and employee wellness. These games provide corporations with a platform to boost morale, encourage fitness, and strengthen workplace culture. The NSC is committed to enhancing Nebraska’s sports landscape and actively seeks partnerships and sponsorships. Businesses aligning with the NSC gain valuable exposure while contributing to the growth of a more active and connected community. Sponsorship options range from event-specific branding to long-term partnerships, offering flexibility for marketing and philanthropic goals. By supporting the NSC and the Corporate Games, sponsors play an essential role in fostering engagement, well-being, and community pride across the state. Together, we can build a stronger, healthier Nebraska. Learn more at NebraskaSportsCouncil.com.
Apace is dedicated to empowering individuals with intellectual and developmental disabilities to live fulfilling, lives rooted in dignity, respect and inclusion. Through personalized supports, innovative programming and meaningful connections, we help people build skills, pursue their passions and celebrate everyday achievements. Located across Southeast Nebraska our day centers, employment services, shared living program and community-based supports, Apace focuses on creating opportunities, whether that’s finding a job, expressing creativity through art, navigating the community with confidence or forming lasting friendships. Our staff walks alongside each person, ensuring they feel safe, supported and valued in every step of their journey. We believe in the strength of community and the power of shared experiences, Apace works to build a more inclusive world where everyone belongs. Together, we celebrate progress, possibility and the extraordinary in every day. To learn more about our programs and get involved, please visit GoApace.com or call (402) 471-6400.
Junior Achievement empowers young people to own their economic success by bringing relevant, hands-on learning experiences directly into K–12 classrooms. Through partnerships with local businesses, dedicated volunteers and educators, JA helps students build critical skills in financial literacy, career readiness and entrepreneurship. Each year, thousands of students across Lincoln and surrounding communities engage in JA programs that spark curiosity, build confidence and connect classroom learning to real-world opportunities. From early elementary lessons that introduce basic money concepts to middle and high school experiences that equip students with the tools they need to envision and create a successful future. With the support of our community, Junior Achievement continues to inspire the next generation of thinkers, creators and leaders— ensuring every student has the chance to explore their potential and thrive. Learn more at lincoln.ja.org.
The Nebraska Chapter of Child Evangelism Fellowship (CEF) is part of the world’s largest and oldest children’s youth ministry. Established in 1937, the global ministry has reached over 350 million children with the Gospel of Jesus Christ. They are unique in that they focus specifically on elementary children ages five to 12. CEF of Nebraska’s Good News Club is an after-school Bible club during the school year that primarily meets in local public elementary schools. During the summer, their Summer Good News Club (formerly the Five-Day Club) goes where the children are – neighborhoods, homes and parks. CEF of Nebraska brings the gospel of Jesus Christ to children for an opportunity in which to make a life-changing decision for Christ in a safe and loving environment. If you would like to know more, please contact Matt Anderson at matta@cefnebraska.org / (402) 480-5515.
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Lincoln Medical Educa tion Partnership (LMEP) is a leader in healthcare education, patient care and behavioral health services through a variety of programs designed to meet community needs. These include the training of Family Medicine resident physicians and the delivery of exemplary patient care through the Lincoln Family Medicine Residency Program and the Lincoln Family Medicine Center, along with exposure to integrative medicine through Lincoln Medical Acupuncture, outpatient mental health and substance use counseling services for adults through Stepping Stones, and the provision of training and technical assistance to help schools identify and assist students with behavioral health issues through School Community Intervention & Prevention (SCIP). To learn more about Lincoln Medical Education Partnership, visit lmep.com or call (402) 483-4581. #PrintProudDigitalSmart
For 94 years, Goodwill Industries Serving Southeast Nebraska, Inc. has been strengthening the Lincoln community by providing services for individuals who face barriers to employment and by offering residents an outlet for recycling unused household items and clothing. The sale of donated items in Goodwill’s retail stores remains the largest source of funding for its programs and services. Goodwill recognizes that services provided by peer agencies prepare people served by Goodwill to better succeed in Goodwill’s employment programs. It is with this understanding that Goodwill provides funding to colleague agencies to help with their own programs that align with Goodwill’s mission of keeping willing workers employed and community resources maximized. To learn more, visit lincolngoodwill.org.
The Branched Oak Observatory (BOO) is a unique astronomical park located conveniently just 20 minutes from downtown Lincoln near Branched Oak Lake Recreation Area. Established in 2015, they offer a unique viewing experience and learning opportunities for young and old alike. Whether viewing the sun, the moon or deep-space star clusters and nebulae, the Observatory’s staff of volunteers – amateur and professional astronomers alike – help to “Bring the Night Sky Down to Earth.” Come view our newest Observatory, the Miller Astrophotography Research Center (MARC). Also coming this summer is our new Gift Shop/Admissions building! Check out our Facebook page for the latest announcements! The Observatory has a radio telescope to view the electronic spectrum of the universe, a SATCOM array for communications with the International Space Station and other satellites, a Cosmic Ray Detector and an Earth Moon Earth EME array that will allow them to bounce radio signals off the surface of the moon and back to Earth! Please follow the Branched Oak Observatory on Facebook (@BranchedOakObservatory). Keep checking back to see about our “NEW” operating hours! If you would like more information, visit theboo.org or contact Matt Anderson at matthew@ branchedoakobservatory.com, (402) 480-5515. Branched Oak Observatory is a 501(c)(3) nonprofit organization.
For over 60 years, Keep Nebraska Beautiful (KNB) has worked for the betterment of Nebraska through waste reduction, recycling and community beautification. KNB’s mission is to enhance, preserve and beautify Nebraska by developing and managing programs and partnerships with statewide affiliates, private industry leaders and citizens who share a passion for the environment. As a state affiliate of Keep America Beautiful (KAB), KNB coordinates KAB events in the state of Nebraska and is a statewide resource for its 20 local community affiliates and all Nebraska residents. The largest programs offered through KNB are the School Chemical Cleanout Campaign, CleanGreenZoNE, Materials Exchange, Used Oil Collection, Food Waste Education, Household Hazardous Waste and our newest Sustainability Seal Program. These initiatives focus on promoting environmental sustainability and public education/ awareness. To learn more, call us at (402) 486-4562 or visit knb.org for more information. #PrintProudDigitalSmart
Through partnerships and collaboration Lincoln Community Foundation (LCF) facilitates positive change for the common good. LCF’s mission is to inspire our community to give, act and lead. Since 1955, LCF has been privileged to be part of many wonderful legacies by connecting donor generosity to local needs. The organization serves as a faithful stewards for many types of philanthropic gifts and helps donors create lasting legacies of giving. With gifts of all sizes from thousands of donors over the years, the assets of LCF have grown to more than $271 million. LCF has distributed more than $275 million in grants to nonprofit organizations that have improved the lives of our residents. The success of Lincoln Community Foundation is measured by the quality of life achieved for people today and generations to come. Find out more online at LCF.org or by calling (402) 474-2345.
Hundreds of children and youth in Lancaster County experience abuse and neglect each year. Court Appointed Special Advoca tes (CASA) for Lancaster County works to change that by recruiting, training and supporting volunteers who advocate for children involved in Juvenile Court. CASA volunteers get to know each child, understand their circumstances and provide the judge with clear, informed recommendations to help ensure safety, stability and a path to permanency. Volunteering with CASA offers a direct and meaningful way to change a child’s future. A CASA advocate becomes a steady, trusted presence—someone who listens, speaks up and makes sure the child’s needs and wishes are heard. For those unable to volunteer, donations create equally powerful impact. Support helps CASA train more volunteers, reach more children and ensure no child moves through the court system alone. Help “Change a Child’s Story™” by volunteering or donating today. For more information, contact CASA for Lancaster County at (402) 474-5161, visit casa4lancaster.org, or follow @CASA4LancasterCo on Facebook.
Fresh Start is more than just a shelter for women experiencing homelessness, it is a goal-oriented program that has empowered over 1,900 women since 1991. Residents work closely with staff to create individualized plans designed to help them achieve self-sufficiency, while supportive services are available onsite 24/7. Even after completing the program, women can continue to receive guidance and resources through Fresh Start’s Community Support Program. While Fresh Start provides exceptional support, residents still rely on assistance with basic needs like food, clothing, and safe shelter. The Daisy Thrift Store, located at 6433 Havelock Ave., helps provide clothing for residents. As homelessness continues to rise, Fresh Start’s needs grow as well. Community members can make a meaningful difference through volunteering or donations. For more information, contact the Development Team at (402) 475-7777 ext. 4 or email Lacreshab@ freshstarthome.org. JANUARY 2026 Strictly Business 77
Nebraska Diaper Bank believes that all babies deserve clean diapers. The impact of a clean diaper cannot be overstated. Since 2014, Nebraska Diaper Bank (NDB) has operated a growing diaper distribution program, partnering with social service agencies to serve families across the state. Clean, dry diapers are essential to a baby’s health and well-being, yet many families struggle to keep up with this basic need. Diapers are not covered by SNAP, WIC, or Medicaid, so for families already stretching every dollar, spending $80 or more per month on diapers can be the breaking point. NDB is dedicated to filling this critical resource gap for low-income families in Nebraska. By distributing diapers through trusted partner agencies, NDB helps reduce financial stress and empowers parents to work, attend school, and provide a more stable environment for their children by taking one more expense off their plate. Currently, NDB serves over 5,000 babies each month, distributing more than 300,000 diapers across Nebraska. The need continues to grow—and so does our commitment to ensuring that no child goes without this essential item. To learn more about our mission or to get involved, visit nebraskadiaperbank.org.
CBMC Lincoln (Christian Business Men’s Connection) is part of a global community of Christian men dedicated to growing in their faith while making an impact at work and in life. Whether just starting a career or leading a business, men can find support to grow personally, professionally, and spiritually. Faith and work do not always feel connected, but CBMC helps bring them together. Through one-on-one mentoring, small group meetups, leadership training, and events throughout the year, members gain the tools, support, and real connections to live out their faith in everyday life. For business owners and leaders, CBMC offers Peer Advisory Groups designed to help run businesses in a Christ-honoring way while benefiting staff, customers and communities. For younger men in the workforce, Young Professionals (YP) groups are a great place to meet other like-minded men, hear from experienced leaders, and receive guidance on work, life, and relationships. Joining CBMC Lincoln means more than attending events. It is becoming part of a community of men who are honest, encouraging, and committed to growing together. To learn more, contact CBMC Lincoln at (402) 204-1997, visit lincoln. cbmc.com, or find them on Facebook or LinkedIn.
Matt Talbot Kitchen & Outreach is dedicated to relieving hunger, overcoming homelessness, addressing addiction, and providing outreach and advocacy in Lincoln. Serving lunch and dinner seven days a week, the organization is a hunger relief and outreach center dedicated to helping the homeless and near-homeless find possibilities when things seem impossible. Each year, Matt Talbot provides more than 250,000 meals through onsite prepared meals, emergency food pantries, and food distributed through the Fresh Choice Pantry. In addition, the organization delivers more than 50,000 outreach and homeless prevention services, including housing assistance, case management, drug and alcohol evaluations, education classes, homeless diversion, and support obtaining vital identification documents. Matt Talbot’s commitment to accountability and ethical practices is reflected in its record of recognition. The organization has maintained a four-star Charity Navigator ranking for eleven consecutive years, received the 2023 Better Business Bureau Torch Award for Ethics, and holds a Gold Seal GuideStar Nonprofit Profile for transparency. For more information, visit mtko.org.
Pe o p l e ’s C i t y M i s s i o n , Lincoln’s homeless shelter since 1907, provides refuge, stability and compassionate care for thousands of men, women and children each year. Grounded in a mission to serve the poor with dignity, the Mission offers emergency and transitional housing, three daily meals, free clothing and household goods, and comprehensive medical, vision and dental services through its free clinic. Last year alone, PCM provided more than one hundred thousand nights of shelter, served over one hundred sixty thousand meals and distributed nearly nine hundred thousand pounds of food to families in need. Through its Help Center, more than one million items were given at no cost to the community. Beyond meeting immediate needs, the Mission works to restore hope and help guests rebuild their lives. With unwavering commitment, People’s City Mission remains a vital lifeline for vulnerable neighbors and a trusted pillar in the Lincoln community. For more information, please visit pcmlincoln.org.
The Pregnancy Center is a nonprofit, faith-based organization located in the heart of Lincoln, just off O Street. Every day women in our community visit the Pregnancy Center for answers. These women desperately need love and support, and many of them are afraid and feel like they have no options. The Pregnancy Center provides comprehensive information about every option available to women facing an unintended pregnancy. The center also provides confidential counsel, pregnancy tests, ultrasounds, materials support, parenting and birth classes all at no cost to their clients or taxpayers. For more information, please visit pregnancycenterlincoln.org.
The American Heart Association is devoted to healthier lives for everyone and saving people from the nation’s top two causes of death: Heart Disease and Strokes. Their goal is to equitably increase worldwide healthy life expectancy from 64 to at least 67 years by 2030. They are powered and run by only the best of the best. Thanks to millions of volunteers and countless help from local and global collaborators they are able to help fight against Heart Disease and keep people informed and educated on how to live healthy lives. Through events right here in Nebraska, like the Heart Walk, Go Red for Women and Heart Ball, the American Heart Association is making an impact. For more information, visit heart.org/nebraska.
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Vision Maker Media (VMM), a Lincoln, Nebraska-based n o n - p ro f i t o ve r s e e n by President and CEO Francene Blythe-Lewis, was established in 1976 as a media archive of videos about Native American history, culture, and generational wisdom. Francene’s father, VMM founder Frank Blythe, had a visionary and ambitious goal: the development, distribution, and production of programming by and about Native Americans and Alaska Natives for public television. VMM celebrates 50 years in 2026 as the flagship organization dedicated to bringing media by and about Native Americans into American homes, through public television broadcasts, communitybased events, social media feeds, and streaming downloads. VMM accomplishes its important mission through training, networking, and mentorship opportunities. Over its fifty-year history, VMM has supported filmmakers from 412 Native American tribal communities and envisions a world changed and healed by understanding Native stories and the public conversations they generate. For more information, please visit visionmakermedia.org.
Willard Community Center is a place where every generation belongs. Willard Community Center provides safe, inclusive and enriching programs that support children, families and adults through every stage of life. The Early Explorers program offers highquality, year-round preschool and pre-K education that builds social, emotional and academic readiness. Willard also provides licensed before- and after-school care at Roper and Lakeview elementary schools, along with free after-school clubs at Lakeview that give students opportunities to explore new interests and build confidence. During the summer, Willard offers a full-day K–8 program featuring hands-on learning, recreation, field trips and outdoor fun. For adults and older adults, expanding programs promote wellness, creativity and lifelong learning through classes, fitness, art, technology, community potlucks and intergenerational activities. As a true community hub, Willard also hosts local organizations, civic groups and is a licensed bingo hall, creating a welcoming space for connection, learning and community growth. For more information, visit willardcommunitycenter.org.
Nebraska Community Foundation unleashes abundant local assets, inspires charitable giving and connects ambitious people to build stronger communities and a greater Nebraska. Headquartered in Lincoln, the foundation serves communities, donors and organizations by providing financial management, strategic development, education and training to a statewide network of 1,500 volunteers serving 266 communities. In the past five years, 46,481 contributions have been made to Nebraska Community Foundation and its affiliated funds. Since 1994, Nebraska Community Foundation has reinvested $594 million in Nebraska’s people and places. For information, visit NebraskaHometown.org. #PrintProudDigitalSmart
The Foundry Community exists to support, educate, and develop the Nebraska purpose-driven community. We design resources to provide talent, capacity, programs, and spaces tailored to nonprofits and purposedriven organizations in Lincoln and Nebraska. By joining our community, organizations can accelerate their impact pathway through fiscal sponsorships and incubation services and benefit from added capacity and talent through our partnerships with the University of Nebraska- Lincoln and Kearney Honors programs (Intern Foundry and Base Camp). We also offer meeting rooms, event spaces, and a specialized coworking environment in our headquarters located in the heart of downtown Lincoln. We deeply value our members and work to provide infrastructure that sets up Nebraska-based nonprofits, purpose-driven businesses, and public sector organizations up for success. We enable small organizations to focus on their core missions, empowering them to make a direct and positive impact on the world. We are proud to say that our work is centered on adding capacity tocommunity impact work, and, at the same time, working to make a positive dent in Nebraska’s Brain Drain by engaging highachieving students in our programming. Join us to become part of a collaborative network that fosters growth, community, and success – in Lincoln and Greater Nebraska. For more information and to become a member: visit thefoundry.co.
Te a m M a t e s o f L i n c o l n matches an adult volunteer with a student in grades 3-12 to help them realize their strengths, grow hope for their future and to simply be heard. Matches share common interests and/or lived experiences. Mentor’s may choose the school and/or grade level that fits best for them. Visits last one class period, once a week and take place at school. TeamMates began in 1991, thanks to Dr. Tom and Nancy Osborne. In 34 years, program outcomes have confirmed their belief that caring adults help students – especially those with multiple life challenges – stay engaged in school, graduate high school and make postsecondary plans. Mentors help students expand their aspirations, develop visions for their futures and realize their full potential. To discuss the benefits of mentoring for associates in your business or to offer donations of food for trainings, reach out by calling (402) 436-1990. You can learn more at lincolnteammates.org.
As Nebraska’s quality award-winning expert in senior care, nonprofit Tabitha, an Eventide Affiliate, empowers people to live joyfully and age gratefully. Serving families across the state since 1886, Tabitha provides comprehensive services, including results-driven rehabilitation, in-home health care, compassionate hospice, innovative senior living communities, and Tabitha Meals on Wheels in Lincoln. For all aging needs, “Tabitha is the answer.” Each year, Tabitha relies on generous community support to bridge the gap in funding for senior care. Government programs like Medicaid and Medicare do not fully cover the cost of services, making fundraising essential to continue providing high-quality, mission-driven care. Community members can help ensure seniors receive the support and dignity they deserve. To give today or learn more, visit tabitha.org/ Give/ or call (402) 486-8520. Together, donors and supporters can make a lasting difference in the lives of older adults across Nebraska. JANUARY 2026 Strictly Business 79
Since 1952, The Arc of Lincoln has served as a resource for parents, schools, agencies and individuals experiencing intellectual and developmental disabilities. Its mission is to empower people with these disabilities and their families, promoting and protecting their rights while enriching the quality of their lives. The organization believes that all individuals deserve opportunities to contribute to and influence their communities. For more information, please visit advocacypartnership.org.
Disrupting Traf fick is a Lincoln, Nebraska–based n o n p ro f i t d e d i c a t e d t o preventing sexual exploitation through community education, outreac h, and practical support. Its resource center, located at 1625 N Street, serves as a critical entry point for women and youth facing vulnerability. Disrupting Traffick operates from a simple but powerful belief: traffickers exploit unmet needs, and when those needs are met, prevention begins. At the resource center, individuals receive tangible resources—such as food, clothing, and hygiene items—freely and without expectation. For many, this is the first experience of receiving help without strings attached. The organization also provides short-term emergency housing through its safe house, Lincoln’s first for survivors of trafficking and sexual exploitation. Beyond crisis response, Disrupting Traffick offers longterm advocacy and mentorship, fostering healthy relationships that empower survivors to rebuild lives marked by dignity, freedom, and hope. Through dignity-centered care and early intervention, Disrupting Traffick works to interrupt cycles of exploitation before they take hold. Please visit disruptingtraffick.org for more information.
Founded in 1989 by Dennis a n d C a ro l W h e e l e r o f Auburn, Nebraska, Midwest Animal Rescue was created to address the growing need for care of homeless and unwanted dogs. In the early 1990s, the organization became Hearts United for Animals (HUA), evolving into a nationally recognized leader in animal welfare. Since 1996, HUA has rescued more than 18,000 dogs from severe neglect, untreated medical conditions, and profound emotional trauma, highlighting the urgent need for reform in commercial breeding practices. In the summer of 2024, HUA lost both founders within weeks of each other. While their passing marked the end of an era, their legacy endures. HUA’s board, staff, and executive leadership remain steadfast in honoring the Wheelers’ vision while building a strong future for the non-profit organization. A cornerstone of HUA’s impact is its weekly Spay/Neuter Clinic, which has treated more than 25,000 animals and prevented an estimated 2.5 million births. Through donor and community support, HUA continues to reduce puppy mills through education, legislation, and enforcement, bringing a puppy-mill-free future closer to reality. To learn more, visit hua.org and follow Hearts United for Animals on Facebook, LinkedIn, Instagram and TikTok.
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The mission of the American Red Cross is to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. This mission guides every action the organization takes. The Red Cross shelters, feeds and provides comfort to people affected by disasters; supplies approximately 40 percent of the nation’s blood; teaches life-saving skills; distributes international humanitarian aid; and supports veterans, military members, and their families. Through a strong network of volunteers, donors, and partners, the Red Cross is always ready to respond in times of need. Its supporters provide a beacon of hope, whether helping during disasters, ensuring access to lifesaving blood, delivering critical training, or supporting military communities. To learn more about the American Red Cross and how to get involved, visit redcross.org.
Voices of Hope provides 24-hour ser vices to all genders who have experienced domestic violence, sexual assault, or related forms of abuse. They have provided free and confidential services to individuals of these crimes in Lincoln/Lancaster County for 48 years. Their services include a 24-hour crisis line (402) 475-7273, victim advocacy courts/hospitals, support groups, crisis counseling, safety planning, assistance with protection orders, basic needs and campus advocacy. They answer more than 8,000 crisis line calls a year and provide faceto-face services to approximately 2,500 unduplicated survivors. Voices of Hope is in need of financial donations, gift cards, gas cards, and donations of basic need items such as personal hygiene items, household items, and security cameras. To learn more visit voicesofhopelincoln.org
The David Staenberg Family Foundation (DSFF) is a missiondriven nonprofit focused on supporting dyslexic youth and community veterans through practical opportunities that build confidence, stability, and hope. The Foundation’s stated mission is to “support dyslexic youth and our community veterans by creating opportunities, inspiring hope, and building a legacy of positive change.” For dyslexic students, DSFF helps remove barriers to success by offering scholarships for post-secondary education, pairing financial support with encouragement so students can pursue their academic goals. For veterans, DSFF provides targeted support that includes financial literacy scholarships, specifically noting 60 scholarships to the Dave Ramsey program through The Vet Center in Lincoln. Beyond these two pillars, DSFF also strengthens the broader community through service and partnerships, including collaboration with local organizations serving people in need. Learn more or make a contribution at davidstaenbergfamilyfoundation. org. #PrintProudDigitalSmart
For more than 50 years, Big Brothers Big Sisters Lincoln (BBBSL) has operated under the belief that every young person has the ability to succeed and thrive. The organization’s vision is for all youth to reach their full potential. To achieve this, BBBSL creates and supports one-to-one mentoring relationships that ignite the power and promise of youth. BBBS Lincoln is part of the Big Brothers Big Sisters of the Midlands (BBBSM) network, a donor- and volunteer-supported organization dedicated to defending the potential of youth across Lincoln and the Omaha/Council Bluffs metro areas, spanning nine counties in Nebraska and Iowa. This year, BBBSL is establishing nearly 150 mentoring relationships to provide a strong foundation for personal growth, academic achievement, and positive development. To volunteer, donate, or learn more about our program, visit bbbsmidlands.org or call (402) 330-2449, option 4. Stay connected with Big Brothers Big Sisters Lincoln on Facebook, Instagram, and LinkedIn (@bbbslincoln).
The HUB Central Access Point for Young Adults provides unconditional support and access to services for young people as they become productive, independent, and active members of the community. Serving unconnected young adults ages 14–24, The HUB focuses on three core areas: education, employment and empowerment. Through personalized education support, The HUB helps young adults complete high school or earn a GED. Employment services connect young people to job readiness resources, while empowerment services address critical needs such as housing stability, basic necessities, and peer support. The HUB meets young adults where they are, recognizing their individuality and believing in their goals and potential. In 2024, The HUB provided support to 1,086 young adults across Lincoln, strengthening pathways to stability and long-term success. By combining practical resources with trusted relationships, The HUB helps young people navigate life’s challenges and build brighter futures for themselves and the community. For more information, please visit hublincoln.org.
The YMCA of Lincoln is one of the community’s largest nonprofits, dedicated to youth development, healthy living, and social responsibility. For more than 150 years, the YMCA has served Lincoln by promoting positive values and strengthening the spirit, mind, and body for all. Today, the YMCA reaches every corner of the city through its facilities and programs, including swim lessons, YMCA Youth Sports, after-school programs, Camp Kitaki, and a wide range of health and wellness offerings that support individuals and families at every stage of life. While program offerings have evolved over the years, the YMCA’s mission has remained constant. As one of the nation’s most storied nonprofits, the YMCA understands that lasting personal and social change happens when people come together. Every day, the organization works alongside neighbors to ensure that everyone, regardless of age, income, or background, has the opportunity to learn, grow, and thrive. Learn more at YMCALincoln.org.
The Lincoln Children’s Museum (LCM) is where play and learning go hand in hand and curiosity is always welcome. Designed for children and the grown-ups who love them, LCM offers hands-on exhibits that spark creativity, encourage problem-solving, and turn everyday moments into meaningful discoveries. From building and experimenting to pretending and performing, kids learn best by doing, which is at the core of LCM. Our exhibits are thoughtfully designed to support a love for learning and confidence through play, all in a space made for families to explore together. Best of all, LCM is an easy win for parents. We’re open year-round, rain or shine, with a fully indoor, climate-controlled environment that makes planning simple and stress-free. Whether you’re looking for an hour of fun or a full day of discovery, LCM delivers joyful learning, lasting memories, and smiles you can count on. For more information, please visit lincolnchildrensmuseum.org.
At Youth for Christ Lincoln Area, we develop meaningful, Christ-centered relationships with young people at pivotal moments in their lives. We walk alongside teens in public schools through our Campus Life ministry, building trust and offering support where students are every day. We also come alongside pregnant and parent teens through Parent Life, helping them make wise choices, finish their education, and grow in their faith. In the Juvenile Justice Ministry, we meet teens behind bars to share hope, provide chaplaincy services, and build long-term relationships that continue when they return to their communities. YFC Lincoln partners with local churches and volunteers to invite youth into a lifelong relationship with Jesus, encouraging them through events, mentoring, and regular programs that reflect God’s love and truth. Their work reaches thousands of young people across Lincoln and surrounding areas, offering hope, support, and the opportunity to explore faith in a safe, caring environment. For more information, visit yfclincoln.org. #PrintProudDigitalSmart
HopeSpoke inspires healthy futures for children and families through comprehensive behavioral and mental health services. Emotional challenges and trauma are difficult to navigate, especially for kids. When life feels overwhelming, HopeSpoke offers support, healing, and hope. Serving individuals and families across the lifespan, HopeSpoke provides a range of services, including outpatient counseling, schoolbased therapy, extended day treatment, and crisis and residential care. Outpatient services are available in person or via telehealth, offering flexibility to meet each individual’s needs. With a legacy of care dating back to 1949, HopeSpoke remains dedicated to supporting children’s mental well-being. Our experienced team delivers expert, compassionate, and innovative treatment tailored to help families thrive. At HopeSpoke, we believe every child and family deserves a bright, healthy future, and we’re here to help make that future possible. For more information about HopeSpoke’s programs, or to make a gift to support mental health for children and families, please visit hopespoke.org or call (402) 475-7666. JANUARY 2026 Strictly Business 81
Summer should be fun and filled with new experiences, and a Bright Lights camp provides all of that and more! Now in its 40th summer, Bright Lights Summer Learning Adventures (BrightLights.org) provides K-8th grade students with engaging and fun summer learning opportunities. Their weeklong half-day and full-day camps allow students to learn and create, expand skills and build new relationships. During Summer 2026, camps occur June 1-5; June 8-12; June 15-19 June 22-26 and July 6-10. Camp topics include science, technology, math, art, literature and music with most having a STEAM connection. Their full Summer 2026 camp schedule will be available online in early February, and registration will open on Saturday, Feb. 28 at 8 AM at BrightLights.org. Bright Lights offers Before Care and Lunch Care options as well as need-based scholarships. There is an international experience for middle school students and a Camp Assistant program for high schoolers. Find out more at BrightLights.org. Angels Among Us provides financial and emotional support to families whose children are battling pediatric cancer. Any family living in or being treated in Nebraska is eligible to apply. Once approved, families qualify for levels of $550 or $825 a month, depending on household income, for the duration of their critical treatment plan. Funds are paid directly to the creditor, which ensures funds are used for their intended purpose. AAU is the only organization providing long-term sustained funding to pediatric cancer families in the region. In addition to financial support, Angels Among Us launched emotional support programming in 2022 to provide wrap-around services for all members of the pediatric cancer family. Programs include Kids Link, Women’s Recharge, Healing Hearts and events for the whole family. These emotional support programs allow Angels Among Us to better fulfill its mission of both financial and emotional support. Since 2006, over 800 families have been supported with over $5.5 million in financial support. Gifts of any amount are welcome and encouraged. For more information, contact Angels Among Us at (402) 934-0999 or visit myangelsamongus.org. Since 1978, Friendship Home has helped survivors of domestic violence find physical and emotional safety by offering possibilities to help change their lives when things are at their worst. Friendship Home’s current facilities have expanded shelter options including transitional housing and single-family shelters and a variety of different crisis services. Friendship Home offers emergency shelter in a communal shelter setting, apartments for families and transitional living for families who need more time to rebuild their lives – free from violence. Friendship Home continues to empower everyone who comes through their doors to achieve safety, independence and freedom from domestic violence. Friendship Home is Lancaster County’s only safe, confidential emergency shelter for survivors of domestic violence and their children. Services include emergency and transitional shelter, as well as supportive services, through safety planning, crisis intervention, support groups and mental health counseling. To access safe shelter and services, call (402) 437-9302. Learn more about Friendship Home online at friendshiphome.org. 82 Strictly Business JANUARY 2026
The nonprofits featured in this issue show the wide range of important work happening throughout Lincoln. Each organization plays a unique role in addressing community needs, supporting local families, and stepping in where resources are limited. Together, they illustrate how essential the nonprofit sector is to the overall health, stability, and wellbeing of our community. Seeing these missions side by side highlights how much nonprofits contribute—often quietly—to everyday life. Their efforts help strengthen networks of support, improve access to services, and create opportunities that make long-term difference for the people they serve. Many of these organizations are deeply embedded in Lincoln’s neighborhoods, responding to needs as they arise and adapting their programs to meet changing circumstances. Whether providing food, shelter, education, health services, or advocacy, nonprofits are often the first to identify gaps and the last to step away from difficult work. Nonprofits also play a major role in shaping the culture and character of a city. They bring people together, create community events, support youth development and the local arts, and give residents meaningful ways to connect with one another. In many cases, nonprofits help drive collaboration between local businesses, schools, faith communities, and government agencies; progress is rarely achieved alone. The partnerships they build not only strengthen their own missions but enrich the entire community in ways that ripple far beyond their programs. Strictly Business aims to provide a space where nonprofits can share their work and increase community understanding of the issues they address. We want to remind individuals and businesses of an opportunity where they can do a lot of good for nonprofits. Individuals or businesses may sponsor a nonprofit to be in this feature, which gives them six months of press release coverage. This visibility helps organizations reach new supporters, highlight their achievements, and expand the impact of their mission. If you don’t see your favorite nonprofits—or the one you work with—reach out to paige@strictlybusinessomaha.com or office@strictlybusinessomaha.com to find out how to sign them up or sponsor them. We will be running a limited followup Supporting Nonprofits feature for our February edition. #PrintProudDigitalSmart
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