Don’t just influence. winfluence. Do brands want social media stars to post about them, or do they want to influence an audience to buy their product? The business world has pushed influencer marketing into a corner. In Winfluence, author Jason Falls proposes a new way of thinking to focus on “influence” marketing (without the “r”) so we can get back to focusing on the goal— to influence—rather than the channel—the influencers. perspective on how to drive lasting brand value by getting this book, for you and your team.”
JEFFREY HAYZLETT • primetime TV and podcast host, speaker, author, and part-time cowboy
“The expertise inside Winfluence is worth 100 times what the book costs. Eventually, influence marketing will be the only marketing that works, and this is the musthave handbook that teaches marketers precisely how to do it (and do it right).”
“Learn why influencer marketing is passé and why leaders must replace it with influence marketing, or as Falls declares, Winfluence. Get a fresh marketing
CHARLENE LI • New York Times bestselling author of The Disruption Mindset, founder and senior fellow at Altimeter, a Prophet company
JAY BAER • founder of Convince & Convert and coauthor of Talk Triggers
Jason Falls is a 25-year veteran of the public relations industry
(which he calls “old school influence marketing”) and has been recognized as a social and digital thought leader by Entrepreneur, the BBC, the Wall Street Journal, Forbes, and BusinessWeek. Winfluence is his third book.
ISBN-13: 978-1-64201-134-0
$21.99 US Marketing / Social Media Cover design by Andrew Welyczko
entrepreneurpress.com
winfluence
“The term ‘influencer’ often refers to some celebrity-wannabe on any social media platform. It’s time to burst that bubble! Jason’s book provides clear examples of how to have REAL influence, something that connects and is meaningful. Don’t be a falling star. Be a rising star.”
winfluence INFLUENCER MARKETING