Your business relies on you for its survival, and its life-blood is sales. Building a robust platform is the most effective and sustainable way to attract prospects and convert them into customers. Literary agent and expert platform consultant Wendy Keller uncovers the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the restâall without spending a fortune. Wendy Keller understands that you have to make every second count in marketing and that itâs more important to serve than to sell.
Jeffrey Hayzlett, Primetime TV and Podcast Host, Chairman of C-Suite Network, Author of Think Big, Act Bigger
Amy Porterfield, Online Marketing Strategist
Wendy Kellerâs book is the best I have read on building a strong platform to grow your fan base. It covers all the relevant tools: social media, podcasts, videos, blogs, speeches, and workshops. In this age of technology acceleration, I donât think it is possible to build a great business without strong platform-building skills. So read the book, implement the practices, and watch your business grow. Michael Glauser, Executive Director of the Clark Center for Entrepreneurship at Utah State University, Author of Main Street Entrepreneur
This is the step-by-step manual to building a tangible presence in a competitive marketplace that raises your fees and causes demand to rise. If you use this book as your âmake sure we donât miss anything in our public presenceâ manual, youâll never make a major omission. She covers vital details like audio production and what colors to wear in a video shootâsomething Iâve never seen in a book of this type. Itâs comprehensive. Perry Marshall, Author of Ultimate Guide to Google AdWords, Ultimate Guide to Facebook Advertising, 80/20 Sales and Marketing, and Evolution 2.0
KELLER
Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker, acclaimed book marketing consultant, and branding expert. She got her first job as a newspaper reporter as a 16-year-old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine; and as associate publisher of Los Angelesâ then-second-largest Spanish language weekly, La Gaceta. She works with authors, speakers and business experts to help them build and promote their brands. She founded Keller Media, Inc. in 1989.
Platform BUILDING
People will tell you that you are the brand. Wendy Keller just wrote the definitive guide on how to build you into your own brand worthy of followers.
Access FREE How-To Videos, Webinars, Promotion Tips
ULTIMATE GUIDE TO
Transform Your Platform Into Money
BONUS ONLINE CONTENT
ULTIMATE
GUIDE TO
Platform BUILDING
ďŽ Develop content that converts fans into customers ďŽ Create a platform strategy to multiply your marketing efforts ďŽ Showcase your brand, product, or company and attract
new opportunities
ISBN-13: 978-1-59918-598-9 ISBN-10: 1-59918-598-4
$21.95 Small Business / Marketing Cover design by Andrew Welyczko entrepreneurpress.com
WENDY KELLER