Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of a leading digital marketing intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Led by Stokes, master proven strategies from today’s search advertising elite, and discover how to drive significantly more traffic to your website, dramatically increase click-through rates, steal impressions from competitors, boost conversions, and increase your sales by unbelievable amounts.
Brian Massey, author of Your Customer Creation Equation
Perry Marshall, author of Ultimate Guide to Google AdWords and 80/20 Sales and Marketing
Brilliant insights. Advanced material. Don’t think, just buy it. Rich’s knowledge of the data behind AdWords is quite literally unparalleled (outside a few people in Google. Maybe.). He digs in deep and makes you smirk in awe at the clever ways you can improve your account. A must read.
This is required reading for any online marketer who wants to be in the 1% of successful Search Engine Marketers. What Richard says is right on the money and has led my own clients to realize 3X to 5X sales growth in a matter of months on mature campaigns that had been ‘optimized’ and managed previously by other agencies.
Mike Rhodes, CEO of WebSavvy.com.au
Kevin Milani, VP of Digital Marketing, Virtual Marketing Staff LLC
Richard Stokes is the founder and CEO of AdGooroo, a Kantar Media company and leading provider of Digital Marketing Intelligence. A certified expert in both email marketing and conversion optimization, he is a respected speaker and author on search topics. Richard holds a B.S. degree in Computer Engineering and has an MBA in Entrepreneurship and Technology Management.
ISBN-13: 978-1-59918-534-7 ISBN-10: 1-59918-5-342
$21.95 Online Marketing / e-Commerce Cover design by Andrew Welyczko entrepreneurpress.com
GUIDE TO
Pay-Per-Click
JON ROGNERUD
Wherever you are in your pay-per-click journey and your evolution as an entrepreneur or marketing professional, I wish you the very best of success. You’ve already done more than most people will do: You’ve picked up an excellent book by a world-class expert. So you deserve it. Now, sit at Richard’s feet and hear what wisdom he has to share.
ULTIMATE
PAY-PER-CLICK ADVERTISING
This book reveals the inner workings of the search ad networks without using tea leaves and crystal balls. Instead, it focuses on the few strategic metrics that make a difference, and backs them up with valid data from real campaigns. It’s the first book I’ve read that made me feel I could take data-driven action to improve my search advertising campaigns. Most importantly, I now know something that other search marketers don’t.
ULTIMATE GUIDE TO
OUTSMART COMPETITORS. SPEND LESS. MAKE MORE.
Master advanced Search Engine strategies Employ secrets used by the top 1% of search marketers to
ADVERTISING Second Edition
capture sales from 99% of the competition Completely revised, including new insights on Product Listing Ads, Ad Extensions, Mobile and more
richard stokes