BONUS ONLINE CONTENT
ATTRACT IDEAL CUSTOMERS THROUGH SEARCH, SOCIAL, AND MOBILE
Perry’s methods coupled with Google AdWords offer a fast and cheap testing ground for a lot of marketing messages. He’s a consummate player of this game, the smartest person I or any of my clients have ever found when it comes to Google AdWords— optimizing response for his clients, and teaching others how to do it for themselves.
Brian Kurtz, Executive Vice President of Boardroom Inc.
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I’m often asked by peers in my niche how I manage to rank so well in search engines and not go broke using Google AdWords. There are a couple of reasons—I’ve been subscribing to Perry Marshall’s newsletters since 2003; I’ve read every one of his books; I listen in on all the conference calls he organizes; and finally, I implement his strategies and tactics. Only a fool would continue to run Google AdWords campaigns and NOT invest in, study, and implement these ideas. Just get the book! Jer Ayles-Ayler, AdWords User, Trihouse Enterprises, Inc.
Dan S. Kennedy, Author, No B.S. Direct Marketing
Perry Marshall is the #1 author and world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in “AdWords stupidity tax.” His clients span 300+ industries and he speaks at conferences worldwide. Talor Zamir is a highly-sought after speaker and consultant in the fields of internet marketing, entrepreneurship, and personal development. He has generated tens of thousands of leads for local businesses via his “Local Business Landing Page Template” and unique PPC strategies.
GUIDE TO
LOCAL BUSINESS
MARSHALL • ZAMIR
Rod Brant, Serial Entrepreneur, Sylvania, Ohio
Perry Marshall combines the attributes of the most calculated engineer with the artistry of a poet. If you are not following Perry’s formula, you are leaving millions on the table.
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LOCAL BUSINESS MARKETING
This is not a get rich quick book. What Perry and Talor prescribe is a tough look at your business, and then give you the tools to getting the right customers and creating the business you want to run. Don’t expect to read this book, buy a couple of keywords and have money rolling in tomorrow. Those days are over. But, if you want to capture a sustainable, profitable niche, then this book needs to be in your arsenal.
ULTIMATE GUIDE TO
With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. From defining local search—often confused with paid search and search engine marketing—to local listings and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local online marketing campaign for your business.
ULTIMATE
FREE Local Business Success Toolkit—$85 Value Plus Critical, Up-To-Date Video Training and Resources
Capture high-quality leads from search engines in 48 hours Master the components of a high-converting campaign and
MARKETING
get the most bang for your buck Utilize mobile search advertising for the greatest benefits
ISBN-13: 978-1-59918-578-1 ISBN-10: 1-59918-578-4
$21.95 Business / Advertising / Online Marketing Cover design by Andrew Welyczko entrepreneurpress.com
PERRY MARSHALL TALOR ZAMIR