The web has changed from a web of things to a web of people. And it’s all about connections, about the way we’re all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, you’re about to learn directly from the masters of online marketing.
Execute a link audit and competitor analysis Develop a structured, long-term link-building strategy Identify and approach quality, top-ranking websites with a value proposition Differentiate links for traffic from links for ranking Keep on the right side of search engine guidelines
This book packs a 40+year-link-buildingexperience punch! Strokes of genius emanate from deceivingly simple explanations and effortless workflows. Only Eric Ward and Garrett French could make the complicated world of link building look so crystal clear and manageable. This powerful edition delivers everything you need to be a successful link builder and leaves you wondering, “Wow! Why haven’t I thought of that?!” over and over again. Britney Muller, Senior SEO Scientist, Moz
Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packed goods, and online health information.
ULTIMATE
GUIDE TO
LINK
BUILDING Second Edition
WARD & FRENCH
Eric Ward founded the Web’s first link-building and content-publicity service NetPOST. He provided strategic-linking consulting and training. Ward, a.k.a. LinkMoses, published a linking tactics newsletter called LinkMoses Private, and developed content linking strategies for PBS.org, WarnerBros, The Discovery Channel, National Geographic, and TVGuide.com.
LINK BUILDING
Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:
ULTIMATE GUIDE TO
LINK. RANK. PROFIT.
Generate competition-proof links Transform SEO keywords into authority content ideas Find and organize thousands of new outreach opportunities
ISBN-13: 978-1-59918-648-1 ISBN-10: 1-59918-648-9
$21.99 US Business / Online Marketing Cover design by Andrew Welyczko
entrepreneurpress.com
GARRETT FRENCH & ERIC WARD