Google processes 40,000 searches every second (that’s 1.2 trillion searches every year). That’s more than a trillion reasons to 6 billion searches every That’s more than a trillion reasons to make Google Ads [formerly makeGoogle Googleprocesses AdWords aover key marketing strategy for yourday. business. known as Google AdWords] a key marketing strategy for your business. Focusing on the growing number of mobile Google AdWords experts Perry Marshall and and Bryan joined by AdWords evangelist teach users and increased localized searches, Google AdsTodd, experts Perry Marshalland andanalytics Bryan Todd, joined byMike AdsRhodes, and analytics you how to buildMike an aggressive, streamlined AdWords campaign proven to and increase yourlook search enginefastest, visibility,most consistently evangelist Rhodes, once again deliver the most comprehensive current at today’s powerful capture clicks, double your website traffic, and increase sales on not one, but three ad networks. advertising medium.
Whether you’re a current advertiser or new to Google, the Ultimate Guide to Google Ads is a necessary handbook.
DISCOVER HOW TO: Get your ads on millions of websites Profit using local ads that target mobile customers Avoid costly mistakes made by all Google advertisers Know where every penny you spend is going Supercharge your clickthrough rate Write remarketing ads that get clicks and conversions
“Perry’s methods coupled with Google AdWords offer a fast and cheap testing ground for a lot of marketing messages. He’s a consummate player of this game, the smartest person I or any of my clients have ever found when it comes to Google AdWords— optimizing response for his clients and teaching others how to do it for themselves.” Dan S. Kennedy • author of No B.S. Direct Marketing
Bryan Todd is an international marketing consultant and Google Ads specialist with clients in dozens of industries from healthcare and book publishing to manufacturing and computer software. Mike Rhodes, founder of WebSavvy and AgencySavvy, is a speaker, geek, dad, and husband who loves squeezing the most from Google Ads, AI, Big Query, and Data Studio to grow profit & purpose for businesses everywhere.
ISBN-13: 978-1-59918-673-3
$24.99 US Advertising & Promotion / Marketing Cover design by Andrew Welyczko entrepreneurpress.com
marshall • todd • rhodes
Praise for the previous edition of this book
Perry Marshall is one of the world’s most soughtafter business consultants. He has helped over 100,000 advertisers save billions of dollars.
Google Ads
Learn how to build an aggressive, streamlined Google Ads campaign proven to increase your search engine visibility, consistently capture clicks, double your website traffic, and increase sales on not one, but three ad networks. Plus, get access to bonus online content and links to dozens of resources and tutorials.
ULTIMATE GUIDE TO
AccessOver More Than Access 1 Billion 1People Billion People In 10 Minutes in 10 Minutes
BONUS ONLINE CONTENT
ULTIMATE
FREE Google Success Toolkit—$85 Value Plus Video Training Online Details Inside!
GUIDE TO
Google Ads Sixth Edition
Access more than 1 billion people in 10 minutes Double your website traffic overnight Build a profitable ad campaign today—from scratch
PERRY MARSHALL BRYAN TODD MIKE RHODES