There’s no denying that marketing, location, and operational skill are critical factors to a franchise’s success. But when you look at top franchisees across many companies and compare them with their lower-performing counterparts, you start to see other patterns emerge. It’s not just where they’re located. It’s not just how they work. What really stands out is how they think. The Wealthy Franchisee uses cognitive behavioral therapy, brain science, interviews, and Scott Greenberg’s firsthand experience as a franchisee to help you replicate the mental habits, tactics, and financial results of high-performing franchisees. You will learn how to: Explore your own mental responses and become more self-aware. Bring out the best in your employees so you can build superstar teams. Dazzle customers and increase sales with emotionally satisfying experiences. Optimize the human elements of your operation so you can grow into a next-level enterprise and become a wealthy franchisee. This book is about something bigger. It’s about timeless, universal concepts that have always given top performers their edge. It’s not just about building the business around you but the leader inside you. With a wealthy franchisee mindset, you’ll get the most out of any tactics, no matter how quickly they come and go. You might even be the one who invents them.
author, and coach who works with franchise clients such as McDonald’s, Great Clips, GNC, RE/MAX, Smoothie King, Global Franchise Group, and countless others. For ten years, Scott was a multi-unit franchise owner with Edible Arrangements, with an operation that won the Best Customer Service and Manager of the Year awards. He lives in Los Angeles with his wife and two kids. For more information, visit scottgreenberg.com.
THE WEALTHY FRANCHISEE Game-changing steps to becoming a thriving franchise superstar
GREENBERG
SCOTT GREENBERG is an internationally recognized speaker,
THE WEALTHY FRANCHISEE
TAKE YOUR FRANCHISE FROM AVERAGE TO EXTRAORDINARY
SCOTT GREENBERG
ISBN-13: 978-1-64201-124-1
$21.99 US Business / Franchise / Leadership Cover design by Andrew Welyczko
entrepreneurpress.com
Foreword by Chuck Runyon cofounder and CEO of Anytime Fitness