Dishing bite-sized lessons, supported by in-chapter exercises and end-ofchapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: • Develop a clear business vision • Position your business and services strategically • Research your market and target your ideal client • Integrate online and offline marketing • Put measurements in place to assess marketing tactics • Create an effective implementation schedule
Marketing Plan
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Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.
The Marketing Plan Handbook
A WINNING MARKETING PLAN!
Handbook Develop Big-Picture Marketing Plans for Pennies on the Dollar
• Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
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Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in businessto-business and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.
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ISBN-13: 978-1-59918-599-0 ISBN-10: 1-59918-559-8
Marketing $19.95 Cover design by: Kaochoy Saeteurn
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Second Edition
Robert W. Bly