(true before the internet and true now) Direct mail marketing specialist Craig Simpson, joined by millionaire maker Dan Kennedy, unleashes eye-opening facts about the power of direct mail, including this: IT PAYS. Benefiting from their combined 30 years in direct marketing, Simpson and Kennedy reveal how to build a powerful, results-generating campaign that literally pushes the envelope to get you 10X more business and sales.
Craig Simpson and Dan Kennedy paint a powerful picture of the ‘A to Z’ you need to know about direct mail. Whether you are just about to do your first mail piece, or you’re a seasoned pro mailing millions of pieces per year, there are valuable ‘gems’ in this book for you. If you’ll stop tweeting and checking your Facebook account long enough to read this book, you just may add another million to your portfolio in the years to come! DR. TOM ORENT, CEO, GEMS PUBLISHING, USA
Craig Simpson and Dan Kennedy have written a masterpiece on direct mail. Every hospital, physician practice, and healthcare facility should have this book on their desk to follow as the authority on acquiring new patients and reaching new markets through their proven strategies. I have personally seen the results of Craig and Dan’s direct mail work, and they are REAL and deliver RESULTS! LISA T. MILLER, MHA FOUNDER AND CEO, VIE HEALTHCARE
Whether you market an industrial B2B business or a main street retail store, The Direct Mail Solution will walk you through the steps of creating your own direct mail program. Using Craig Simpson’s methods our business has experienced three consecutive years of double-digit comparable sales growth. Avoid the costly mistakes and learn from the master of direct mail by reading this book.
THE DIRECT MAIL SOLUTION
FACT: MORE COMMERCE AND WEALTH IS CREATED BY DIRECT MAIL THAN BY ANY OTHER MEDIA
STEVE ADAMS, CEO, U.S. RETAIL, INC. FRANCHISEE OF PET SUPPLIES PLUS ALABAMA, MICHIGAN, TEXAS, AND WISCONSIN
DAN S. KENNEDY is a strategic advisor, consultant, and business coach with a long track record of taking entrepreneurs to sevenfigure incomes and multi-millionaire wealth.
ISBN-13: 978-1-59918-518-7 ISBN-10: 1-59918-518-0
CRAIG SIMPSON
CRAIG SIMPSON has managed thousands of direct mail campaigns and has grossed hundreds of millions in revenue for his clients over the past 15 years. Simpson is the owner of Simpson Direct, Inc., an Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail.
THE DIRECT MAIL SOLUTION A BUSINESS OWNER’S GUIDE TO BUILDING A
lead-generating
sales-driving
MONEY-MAKING
DIRECT-MAIL CAMPAIGN CRAIG SIMPSON with DAN S. KENNEDY
$17.95 Business / Marketing Cover design by Andrew Welyczko entrepreneurpress.com