Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers into profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to: • Integrate a digital marketing plan with traditional marketing outreach efforts • Maximize open rates, click-through rates, conversions, and sales • Avoid the most common internet marketing mistakes that cause people to fail online • Build a large and responsive opt-in email list • Master Google AdWords, Facebook Advertising, and other trafficgenerating tactics • Drive quality leads to your online and offline storefronts • Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms • Design hub sites, landing pages, and “squeeze pages” guaranteed to bring in leads Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.
ISBN-13: 978-1-59918-621-4 ISBN-10: 1-59918-621-7
$21.99 US Internet Marketing / Small Business Cover design by Andrew Welyczko
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BLY
ROBERT W. BLY is an independent copywriter and marketing consultant with nearly four decades of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, and Grumman. He is the author of 95 books, including The Marketing Plan Handbook and The Copywriter’s Handbook, and writes a column for Target Marketing Magazine. His e-newsletter, The Direct Response Letter, has 65,000 subscribers.
THE DIGITAL MARKETING HANDBOOK
WHAT’S YOUR WEBSITE’S ROI?
“If you want to increase your online bottom line this year, READ THIS BOOK!” MARYELLEN TRIBBY • FOUNDER AND CEO OF WORKINGMOMSONLY.COM
THE DIGITAL MARKETING HANDBOOK A S T E P - B Y- S T E P G U I D E T O C R E AT I N G W E B S I T E S T H AT S E L L
R O B E R T W. B LY AUTHOR OF THE MARKETING PLAN HANDBOOK