CONTENT IS STILL KING Content is one of the most profitable ways to get customers, orders, and sales. And when used in a multichannel campaign with various direct response methods— both online and off—to generate leads, it can skyrocket your response rates.
• Define your target audience, their information needs, and the right medium to reach them • Write content that gets noticed and read while eliminating content pollution • Double your marketing response rates with lead magnets, bonus reports, and other free content offers Plan, execute, and measure content marketing in a multichannel • environment Use • content to build your brand, enhance your reputation, and stand out from your competitors • Evaluate the right time to stop giving away content and start asking for the sale • Identify the biggest weakness of content marketing and how to completely overcome it
Start building trust, stimulating interest, and monetizing your content marketing efforts to maximize your profitability today!
ISBN-13: 978-1-59918-660-3 ISBN-10: 1-59918-660-8
THE
content marketing HANDBOOK
How to Double The Results of Your Marketing Campaigns
ROBERT W. BLY
$21.99 US Advertising / Reference Cover design by Andrew Welyczko
BLY
ROBERT W. BLY is an independent copywriter and marketing consultant with nearly four decades of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, and Grumman. He is the author of 100 books, including The Marketing Plan Handbook and The Direct Marketing Revolution. His e-newsletter, The Direct Response Letter, has 65,000 subscribers.
THE content marketing HANDBOOK
Legendary copywriting pioneer and marketing expert Robert W. Bly will help you understand content’s true role in your marketing campaigns, so you avoid wasting time and money by giving away content with no return on investment. Bly shares lessons from his nearly four decades of planning and producing hundreds of content marketing campaigns to teach you how to:
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