CREATE LEGENDARY MARKETING CAMPAIGNS
“Read over the table of contents of this life-changing book and in less than two minutes you will realize that this is exactly the knowledge you need to sell your own product or service, and to increase your ability to create instant, irresistible desire.”
“I sent the first copy to my son immediately, with an admonishment: ‘Don’t write another advertising email, web landing page, or letter—until you’ve read this book at least twice.’ I make that same admonishment to you.”
GARY BENCIVENGA
Global Marketing Expert, Speaker, and Author
Master Copywriter and Publisher of Marketing Bullets
“No one engaged in or spending their or their client’s money on advertising should skip this master class.” DAN S. KENNEDY
JAY ABRAHAM “Simpson and Kurtz have synthesized, selected and distilled their collective genius, originally contained within multiple volumes, into one best-of can’t-putdown book which is a must-have for any marketer.”
Direct Marketing Strategist, Copywriter, and Author of the No B.S. Series
managed thousands of marketing campaigns and has grossed hundreds of millions in revenue for his clients for more than 15 years. He is the owner of Simpson Direct, Inc., an Oregon-based direct-marketing firm, and a respected speaker and presenter on the topic of direct marketing.
GREG RENKER Co-founder of Guthy|Renker
BRIAN KURTZ is the founder of Titans Marketing and a serial direct-marketer responsible for sending billions of marketing impressions in all media and selling tens of millions of books and subscriptions over the last 35+ years.
ISBN-13: 978-1-59918-596-5 ISBN-10: 1-59918-596-2
SIMPSON with KURTZ
CRAIG SIMPSON has
THE ADVERTISING SOLUTION
Distilling the wisdom of the world’s greatest advertisers, marketing experts Craig Simpson and Brian Kurtz reveal the most powerful direct-response principles of the last century in this must-have ultimate guide to advertising. Coached by Simpson and Kurtz, you’ll discover and learn how to apply the time-tested techniques that made Robert Collier, Claude Hopkins, John Caples, Gary Halbert, Eugene Schwartz, and David Ogilvy legendary, as they teach you how to write headlines that demand attention, develop sales-generating campaigns, and ultimately become a better marketer.
THE ADVERTISING SOLUTION INFLUENCE PROSPECTS, MULTIPLY SALES, AND PROMOTE YOUR BRAND WITH LE S SO N S F R O M TH E LE G E N DS ROBERT COLLIER CLAUDE HOPKINS JOHN CAPLES
DAVID OGILV Y GARY HALBERT EUGENE SCHWARTZ
$21.95 Business / Advertising Cover design by Andrew Welyczko
entrepreneurpress.com
CRAIG SIMPSON with BRIAN KURTZ