Worksheets and Resource Lists Included
Whether you’re interested in opening a storefront, online shop, or portable kiosk, this detailed guide will help you decide if retail is right for you. Supported by practicing entrepreneurs and experts, you will understand what it takes to open a business, common mistakes to avoid, and how to keep your retail enterprise running successfully. Learn how to:
• • • • •
Choose the right retail niche Spot and capitalize on consumer trends Select merchandise that flies off the shelves Set prices that maximize profits Promote your business, products, and gain loyal customers using Pinterest, Facebook, and other social media and online marketing tools • Hire a staff that will help you succeed Plus, gain priceless tips, tricks, and insight from successful retailers who share hard-won advice and cautionary notes. Everything you need to open and run your store is in your hands—get started today!
For more than 30 years, Entrepreneur Media, Inc. has set the course for success for millions of entrepreneurs and small business owners. We’ll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success. ISBN-13: 978-1-59918-566-8 ISBN-10: 1-59918-566-0
$19.95
RETAIL BUSINESS AND MORE
At more than a trillion dollars, retail is one of the fastest-growing—and fastest-changing— segments of the economy. Apps, pop-up shops, and online shopping have made it easier to reach, interact with, sell to, and gain loyal customers. Making this the perfect time for eager entrepreneurs, like you, to stop dreaming and start selling.
START YOUR OWN
OPEN THE STORE OF YOUR DREAMS
STARTUP
START YOUR OWN
RETAIL BUSINESS AND MORE Fourth Edition
BRICK-AND-MORTAR STORES • ONLINE MAIL-ORDER • KIOSKS
Small Business / Entrepreneurship Cover design by Andrew Welyczko entrepreneurpress.com
The Staff of Entrepreneur Media, Inc. & Ciree Linsenman