$24.95 US
RICHARD KOCH is an entrepreneur who
GREG LOCKWOOD is a founder of Piton Capital, a London-Based venture capital firm that invests in businesses with network effects. He has a Masters of Management degree from the Kellogg Graduate School of Management, and is the co-author of Superconnect with Richard Koch.
This book opened my eyes to the powerful idea of simplicity. My small business has doubled over the last year by applying the principles it teaches. Richard’s genius is observing the principle, distilling it down to its simplest components, and communicating it simply. Damon Janis, Co-founder Dentma
Richard Koch’s Simplify is strategy on steroids, with a twist. This book guides you through the process of what so many have attempted to do and yet only so few have ever achieved. Now you too can achieve extraordinary results and positioning in the market place you serve. Don’t just read this book, study it and then master it! George Contos, CEO of World Wide Metric and author of Growing Up Metric
When the modern-day Godfather of 80/20 speaks, we should all pause to listen. In Simplify, Richard Koch reveals the formula followed by history’s most successful businesses—from Ford and Wal-Mart, to Amazon and Uber—to transform industries and sell billions. What industry will you revolutionize?
Whether fast food, furniture, or Ford, only Richard Koch could take the timeless ideas from history’s greatest companies and “simplify” them so well that any entrepreneur young or old could grasp them easily.
Tim Francis, Founder of ProfitFactory.com and NYU Guest Lecturer
Shawn D. Madden, Founder and Ambassador of Fun at Underdog Sports Leagues
For more information visit www.simplify.fm and www.SIMPLIFYforCEOs.com. @RichardKoch8020 Cover design by Andrew Welyczko Photography by Daniel Park
ISBN-13: 978-1-59918-599-6 ISBN-10: 1-59918-599-7
KOCH AND LOCKWOOD
has made over $300 million from starting businesses and investing in early stage venture capital. His businesses have included Filofax, Plymouth Gin, Belgo Restaurants, Betfair, FanDuel, and Auto1. Formerly he was a consultant with the Boston Consulting Group and a partner of Bain & Company before cofounding LEK Consulting. He is author of many books on business and ideas, including The 80/20 Principle, which has sold over a million copies and been translated into 35 languages. Richard wrote the foreword to the Entrepreneur Press bestseller, 80/20 Sales and Marketing by Perry Marshall.
Investor and successful entrepreneur Richard Koch and venture capitalist Greg Lockwood have spent years researching what makes successful companies—such as IKEA, Apple, Uber, and Airbnb—achieve game-changing status. The answer is simple: They Simplify.
SIMPLIFY
take your business from startup to game changer
Business / Economics
HOW THE BEST BUSINESSES IN THE WORLD SUCCEED
simplify R I C H A R D KO C H A N D GREG LOCKWOOD
Nearly all of the great success stories of the twentieth century— right up to the present day— are stories of simplifying. Over the last 40 years Richard Koch has worked to uncover the simple principles and strategies behind every successful business. With the help of venture capitalist Greg Lockwood and supported by research from OC&C Strategy Consultants, Koch has uncovered the one uniting principle behind successful companies such as IKEA, the Boston Consulting Group, Honda, and Uber: Simplify. Taking the principle one step further, Koch has identified that companies will either be price simplifiers—consider flying a budget airline stripped of all the extras that still takes you from point A to point B—or proposition simplifiers—such as Apple with their easy-touse products for a large market willing to pay a premium. In this book, Koch and Lockwood dissect case studies to share the secrets behind the great simplifiers of business. You’ll learn how to: • Decide which simplifying strategy is the best option for your business • Model your business as a price or proposition simplifier • Make your products and services more useful and better looking • Spike demands and create markets that didn’t exist before • Redesign your business process and transform your industry in nine steps • Implement the three fundamental principles to sparking a price revolution Are you ready to become the next market leader? Start simplifying today.
entrepreneurpress.com
F O R E W O R D B Y P E R RY M A R S H A L L