LEADERS LEAD. FOLLOWERS FOLLOW. Acknowledging the great irony that most of today’s aspiring entrepreneurs are following the crowd instead of doing what innovative leaders like Richard Branson, Mark Zuckerberg, and Elon Musk did to become successful, Silicon Valley management consultant Steve Tobak delivers some truth:
Nobody ever made it big by doing what everyone else is doing. Anyone interested in running a company— high-tech or otherwise—needs to read this book. It provides new insights that clearly spell out what it takes to be successful in a competitive world. PHILIPPE KAHN, CEO of Fullpower Technologies, Creator of the camera phone
While covering a wide range of topics on entrepreneurism, business building and leadership, Steve will consistently have you challenging your own core beliefs on what it takes to become a successful business leader. DOUG MACK, CEO of Fanatics, former CEO of One Kings Lane
Real insight and clear thinking from Steve— a highly successful business executive, entrepreneur and damn good writer who knows of what he speaks. This is an extraordinary read that no aspiring entrepreneur or business leader should do without.
REAL LEADERS DON’T FOLLOW
JIM McCANN, Founder and CEO of 1-800-FLOWERS.COM
Steve’s incisive analysis of today’s “wantrepreneur” craze is a refreshingly honest, well-informed read. This book is spot-on for the entrepreneurial climate of amateurs, pretenders, and a troubling dearth of real leaders. RICK MYERS, Founder and CEO of Talent Zoo
$21.95 Business / Leadership Cover design by: Andrew Welyczko Photography by: SueJohnsonPhotos.com
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TOBAK
STEVE TOBAK is a management consultant, featured columnist, and former senior executive of the technology industry. As managing partner of Silicon Valley-based Invisor Consulting, he’s been a trusted strategic advisor to executives and business leaders for more than a decade. He writes insightful commentary on business, leadership, and technology for Fox Business, Entrepreneur.com, and SteveTobak.com.
ISBN-13: 978-1-59918-575-0 ISBN-10: 1-59918-575-X
REAL LEADERS DON’T FOLLOW
YOU CAN’T DO BOTH.
BEING EXTRAORDINARY IN THE AGE OF THE ENTREPRENEUR STEVE TOBAK