• Create marketing magic inspired by strategies from Ritz-Carlton, Disney, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, and DeBeers, to name a few • Harness E-Factors—the surprising emotional “buy” triggers that today’s affluent find irresistible
THIRD EDITION
NO HOLDS BARRED
TAKE NO PRISONERS
• Craft million-dollar marketing systems with step-by-step instructions and actionable techniques • Leverage the power of membership programs that apply to any business… from pizza shops and medical practices to retail stores and pet hotels
Dan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters. He directly influences more than one million business owners annually and has a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.
ISBN-13: 978-1-59918-641-2 ISBN-10: 1-59918-641-1
$17.99 US Business / Marketing Cover design by David Shaw & Andrew Welyczko
entrepreneurpress.com
KENNEDY
The time is now to sell to those who will always be spending!
GUIDE TO
GETTING
REALLY RICH Dan S. Kennedy
r
Packed with real-world stories from businesses who’ve come before you and made it— plus tried-and-true tactics from experts like Cindy Cyr and Craig Simpson—Kennedy shows you how to attract the customers and clients for whom price is not a determining factor. You’ll learn how to:
MARKETING TO THE AFFLUENT
t os le
You demand to know! And this book has the answers. Applying his candid advice and direct-response expertise to the affluent communities you’re dying to earn money from, millionaire maker Dan S. Kennedy presents No B.S. Marketing to the Affluent.
N B.S.
M ib ve re n) e d t E f Pu atio Th cre if rth o form G In EE 8 Wong In .8 i FR 694 ak ($ eym on M
AND WHERE ARE THEY SPENDING IT?
No B.S. Marketing To The Affluent
Who Are These People That Have All The Money?