Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to:
* Evaluate your existing businesses for franchisability * Identify the advantages and disadvantages of franchising * Develop a business plan for growth on steroids * Evaluate legal risk, obtain necessary documents, and protect intellectual property
* Create marketing plans, build lead generation, and branding for a new franchise
* Cultivate the franchisee-franchisor relationship
Franchise Your Business The Guide To Employing The Greatest Growth Strategy Ever
Siebert
Mark Siebert is the founder and CEO of the iFranchise Group, a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more than 500 startup franchisors.
Franchise Your Business
Franchise Your Growth
ISBN 13: 978-1-59918-581-1 ISBN 10: 1-59918-581-4
$21.95 Business / Franchises
Mark Siebert, CEO of iFranchise Group
Cover design by Andrew Welyczko
entrepreneurpress.com
Foreword by John Leonesio, Founder of Massage Envy