CUT THROUGH THE NOISE AND CRAFT WEB CONTENT THAT SELLS
This soup-to-nuts guide offers a proven path to a highly-converting website using branding strategies that put your mission at the forefront. Curate your holistic blogging and marketing approach, enhance your buyer’s journey, and establish a reliable website that’s guaranteed to transform first-time browsers into long-time customers. DISCOVER:
How to define your Unique Value Proposition to connect with readers authentically Search Engine Optimization tactics for increased traffic and maximum returns The key content pages a website requires to thrive Landing pages, sales pages, and case studies that encourage your audience to take action
CONTENT IS KING
Over 76% of US adults shop online. With an inundation of ads and options at their disposal, website content has the power to turn even the most casual spectator into a faithful customer. Unlike other digital marketing strategies, web editorial gives you the opportunity to speak directly to your audience. By establishing your Unique Value Proposition, Content is King guides you toward uncovering your brand identity, determining the distinct needs of your clientele, and identifying what sets you apart from the competition, so you can reach your intended clientele and build your brand with authenticity.
CONTENT IS KING THE COMPLETE GUIDE TO WRITING WEBSITE CONTENT THAT SELLS
Break the mold and craft copy that stands out with Content is King!
BRIGGS
A self-made freelancer with over a decade of experience, LAURA BRIGGS advises fellow independent workers how to build a profitable business from the ground up. Considered one of the top freelancing coaches today, Laura has published multiple books, has delivered three TEDx talks, manages a highly successful freelance writing enterprise, and founded the nonprofit Operation Freelance, providing military spouses with free training to start and grow their own business as digital freelancers.
GROW YOUR AUDIENCE LEARN SEO STRATEGIES CONVERT SALES
ISBN-13: 978-1-64201-117-3
$24.99 US Small Business / Entrepreneurship Cover design by Andrew Welyczko
entrepreneur.com/books
LAURA BRIGGS