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OCTOBER 2021 NEWSLETTER | ISSUE 89

life at

Kansas City, Missouri

life at

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Here we GROW again!

CAMBRIDGE AT RIVER OAKS

On September 1st, StoneCreek Living welcomed Cambridge at River Oaks in Kansas City, Kansas to our managed portfolio. Cambridge at River Oaks offers a fleet of exclusive features and amenities that blend together to create a suburban like lifestyle while living just minutes to downtown Kansas City. Cambridge is located off of Highway 70, next to the Amazon Distribution Center. Cambridge offers studio, one-, two-, and three-bedroom apartment homes.

In addition, we welcomed our Brian Lahman, Community Manager and Dustin Gilbert, Maintenance to our StoneCreek team.

Thank you to all of our team members who assisted in the process of onboarding Cambridge at River Oaks!

Welcome aboard team Cambridge!

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New Hires

Meredith Carlyle Manager | Campus Pointe

Jason Garrett

Maintenance | Scandia

Tyler Weaver Maintenance | Evansville

Jorge Cardenas

Maintenance | Concord Square

Mindy Sharp Manager | Evansville

Kim Adkisson

Dietary | Leisure Living

Anna Girard

Jessica Rideout Leasing | Evansville

Leasing | Campus Pointe

David Bailey Maintenance | Scandia

Danny Layton

Maintenance | Willows on Weidmann Brian Lahman

Manager | Cambridge at River Oaks

Brett Rutledge Maintenance | Cambridge at River Oaks

Dustin Gilbert

Maintenance | Cambridge at River Oaks

Has someone on your team gone above and beyond? Are you holding on to a resident email raving about one of your team members? Did you see a team member helping a resident when they thought no one was looking? WE WANT TO HEAR ABOUT IT! Email - kdement@stonecreekliving.com

TURN THEM IN !

Are we a 5 star employer? We want to hear from you!

Please take a moment to rate us! CLICK HERE!

Glass Door

Announcements Have an announcement you want to share? Wedding, baby, personal achievement?

WE WANT TO HEAR ABOUT IT! Email - kdement@stonecreekliving.com

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OPEN POSITIONS

It pays to refer! Ask your Manager for details! Maintenance Tech

Leasing Professional

Highgrove at Big Bend - St. Louis, Missouri Park Meadows - St. Louis, Missouri The Mint - St. Louis, Missouri Heatherton - St. Louis, Missouri Waterford Square - St. Louis, Missouri Taravue Park - St. Louis, Missouri Chalet - Topeka, Kansas

Taravue Park - St. Louis, Missouri Heatherton - St. Louis, Missouri

Maintenance Supervisor

Concord Square - Kansas City, Kansas Community Manager

Willows on Weidman - St. Louis, Missouri Park Meadows - St. Louis, Missouri

BIRTHDAYS Campus Pointe

Chalet

Meredith Carlyle, 10/1

Cape Trails

Louis Smith, 10/16 Eustacia Fager, 10/30

Pointe on College

Fish Fisher, 10/1

District at Tar River Kamontae Clark, 10/3

Scandia Jason Garrett, 10/17

Rockwood Springs Eric Morrison, 10/18

Leisure Living

Summer Colbert, 10/20

The Mint Louis Hall Jr, 10/24

Carriage Place Sarah Pizoni, 10/26

Corporate Jordan Spelce, 10/6

from all of us!

Kayley Disney, 10/6 Richard Buckman, 10/21 Glenn Conley, 10/30

ANNIVERSARIES Thank you for all you do!

8 Years

Happy Work-iversary

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Congrats, Jamie on your CAPS designation!

The TALLEST monument sign now belongs to Leisure Living!

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StoneC reek SUPERHEROES

During the month of September, our teams participated in our Childhood Cancer Awareness campaign!

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al r r e f e r r u o y for

Check out our open positions. ask your community manager, ad, or dm for details on how you can earn by referring! check out our video <--

thank you to all of our team members for making stonecreek the best place to work! Referral bonus is paid in (3) increments; 1/3 after the new employee successfully completes 30 days of employment with StoneCreek, 1/3 after the new employee successfully completes 90 days of employment and the remaining 1/3 after the new employee successfully completes 180 days of employment. The referring employee also must be actively employed with StoneCreek to receive each payout increment.

Online Reviews ★★★★★

DISTRICT AT TAR RIVER Great experience at the district. Very helpful and friendly staff. Great amenities like the pool and gym, all for an awesome price. It’s been a good year.

★★★★★

CARRIAGE PLACE I have a wonderful place to live 💕 its nice ,and the appartments are very Roomy, the staff in the office are very helpfull and nice ,theirs alot to live for heir,,come check it out,,nice and safe walking areas as well,,we have excellent maintance as well, and we have nice pool,,and workout room 👍☺,,pet freindly as well 😄the most wonderfull nicest place to live

★★★★★

CAMBRIDGE AT RIVER OAKS I just took a tour and the apartments look wonderful. The new management are very helpful, nice and cares about their customers. Heading back to the office after my tour, Brian, the manager checked on a resident whose apartment is getting worked on as we speak!

★★★★★

HIGHLAND OAKS My experience with Highland Oaks Service Team was excellent this week! Someone responded to my service request within 24 hours of sending it. Thank you for the quick response!

★★★★★

DISTRICT AT MANHATTAN Super friendly staff. Very flexible and usually try to work with you as long as you communicate

★★★★★

KEENELAND CREST I moved in here the month of August and so far I am very happy! The neighborhood is safe and quiet, not to mention so close to grocery stores, gas stations, the Greenwood mall, business plazas etc. And Commute to most places is great because we are located right near the highway! The maintenance team has responded to all of my concerns in a timely manner and the office staff is very helpful.

OCTOBER 2021 NEWSLETTER | ISSUE 89

9 EFFECTIVE CUSTOMER RETENTION STRATEGIES

We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain the ones you have.” And while the exact dollar amount is up for debate, there’s no denying that customer retention should be a top priority if you want your business to thrive long-term. Don’t let your initial investment of time, resources, and relationship-building go to waste. Below are nine proven customer retention strategies that encourage folks to stick around for the long haul.

1. Invest in your onboarding process and customer resources The importance of onboarding can’t be overstated when it comes to customer retention. In fact, recent research notes that a staggering 86% of customers say they’d stay loyal to a business that actively welcomes and educates them after a purchase. The same study also says that 55% of consumers claim they’ve returned a product because they didn’t fully understand how it works. This stat is striking for SaaS companies eager to reduce churn but is eye-opening for any business, really. Onboarding represents a make-or-break process. Ask yourself: are you empowering your customers to make the most of your product or service from the word “go?” Doing so today requires a combination of resources. From self-service options to product videos and beyond, companies today should strive to put their onboarding materials front-and-center in as many formats as possible. This ensures that you appeal to all of your customers, not just a small set of them.

2. Create a sense of community through user-generated content Education isn’t the be-all, end-all of customer retention. Perhaps one of the more straightforward strategies to reduce churn that doesn’t require creating content is simply engaging with your customers via social. Picking their brains. Celebrating their success stories. The list goes on and on. Sharing user-generated content in the form of reviews and customer photos represents a brilliant way to both engage your customers and build a much-needed sense of community among your buyers. For example, brands should make a conscious effort to share shout-outs and compliments from their customers.

3. Actively ask for customer feedback to improve your experience Gathering feedback represents a win-win for businesses and customers alike. Because not only do your show your customers that you care about providing a stellar experience but you can also gather invaluable testimonials to learn how to better serve your base. Something as simple as a “How are we doing?” email is a good starting point, providing an open-ended avenue for customers to share their thoughts.

Continued....

OCTOBER 2021 NEWSLETTER | ISSUE 89

9 EFFECTIVE CUSTOMER RETENTION STRATEGIES

4. Speed up and step up your social customer care No surprises here. People overwhelmingly take to social media to speak their minds. Whether it’s a question, complaint or compliment, you need to come up with timely, thoughtful responses. Make a conscious effort to reply to each response personally or refer folks to the proper customer care channel to get things resolved ASAP.

5. Reward your most loyal customers Customer retention isn’t all about righting wrongs or preventing mistakes. Instead, it’s about being proactive. Perhaps one of the best ways to ensure that your happy customers stick around is by rewarding their loyalty.

6. Listen closely to your lost customers If you’re trying to figure out how to retain customers, look no further than the ones you’ve lost. Whether it’s a nasty email or a good old old-fashioned roasting on Twitter, you can’t keep 100% of your customers happy. That said, if you want to reduce churn, you shouldn’t ignore all negative feedback concerning your brand. Listening to customer complaints can clue you in on what not to do in the future. If you find that multiple customers are complaining about the same problem or concern, it’s probably time to take action.

7. Set expectations to create a better customer experience This is a big one if you’re in ecommerce. Customer experience matters, as does setting expectations about the experience you provide. For example, what does your shipping policy look like? Do you offer exchanges and returns? Any guarantees? These policies are key to ensuring that your one-off customers return in the future. And because they provide customers with so much peace of mind, you shouldn’t be shy about promoting them. As a side note, just make sure that you can stick to whatever promises you make to your customers in terms of shipping, policies and so on. Failure to do so can result in a rightful call-out.

8. Keep customers in the loop about your latest products, launches and updates Remember: your customers aren’t mind-readers. And besides, they’re likely juggling a ton of different products at any given time. Rather than assume that they’re aware of your latest update or read your most recent marketing email, you need to make an effort to keep them in the loop through social media as well. Plan your content calendar for product launches and updates to make sure customers are informed and engaged.

9. Establish a follow-up frequency that keeps customers engaged Again, staying on positive terms with your customers means being proactive. Frequent check-ins, such as outreach emails or calls, can help big time. You have to walk a fine line between checking in and potentially annoying your audience, though. When in doubt, think “less is more” but be sure to establish some sort of check-in frequency. Doing so will also make the process of cross-selling and upselling easier and more intuitive.

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Scan Me

ADP TotalSource

If you feel exhausted from time to time, well, you’re not alone: On average, American adults feel tired three days a week, according to a survey of more than 1,000 people. And while healthy habits — like staying active, eating well, and getting enough sleep — are the most meaningful ways to boost your energy, it is possible to feel refreshed in a matter of minutes. And, no, we don’t mean by reaching for the nearest energy drink.

https://www.rallyhealth.com/mental-health/7-super-quick-ways-to-boost-your-energy

ADP TotalSource and Overview of Benefits: Our Employees Self Service Portal http://mylife-ts.adp.com/

Life Care and Life Mart: Discount programs and services for our employees, as part of our ADP Partnership. https://wl.lifecare.com/home

United Health Care: Our insurance benefits provider, where our employees can access benefit and claim info, etc. www.myuhc.com

Rally: Resources for our personnel to live healthy, active lifestyles. Employees are rewarded with incentives for remaining active, checking in and reporting their progress, etc. Some really nice items you can purchase from this site with the free “coins” you receive for being active, healthy and updating your information. There are also exclusive discount gift cards, etc. available through this site. www.rallyhealth.com

To access our full range of benefits and download handouts on each, visit our Benefit folder here: http://mylife-ts.adp.com/

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