ABSOLUTE BEAUTY
THE FORMULAS HAVE BEEN DESIGNED TO:
• Give extraordinary softness and shine
• Guarantee an effective untangling and anti-frizz action
• Have an intense antioxidant and anti-free radical action
• Protect hair without weighing it down
• Reduce drying times
• Not leave any residue
THE ACTUAL MEANING OF THE NAME IS TO BE SOUGHT IN THE ANCIENT EASTERN KNOWLEDGE, WHERE LIFE IS IN HARMONY THROUGH THE BALANCE OF OPPOSITE FORCES; THE MALE AND FEMALE PRINCIPLE, TWIN OPPOSING COSMETIC FORCES, YING AND YANG.
FEATURED INGREDIENT
Roucou oil is derived from a plant native to the Amazon, also known as Annatto. Very rich in beta-carotene, (100 times more than carrots) it has a restructuring effect and favors hair growth. It stimulates the production of melanin and considerably reduces cell damage from UV radiation, prevents aging, maintains skin elasticity and is rich in trace elements. Rich in ellagic acid, known for its neutralizing power against free radicals.
OI SHAMPOO
Roucou Oil
Gently massage on damp hair. Rinse and repeat if necessary, or follow with appropriate conditioner. Rinse thoroughly.
OI OIL
Roucou Oil
Suitable for all hair types.
Styling: 2-3 pumps on lengths and ends of damp hair, proceed to blow dry.
Finishing: 2-3 pumps on lengths and ends of dry hair.
OI BODY WASH
Gentle Cleanser for Softer Skin
Shower gel that gently cleanses the skin, giving softness and hydration. The creamy foam and luxurious fragrance can make an ordinary shower an extraordinary moment of pampering.
OI HAND BALM
Roucou Oil
Apply to hands and gently massage until fully absorbed.
FORMULA PHILOSOPHY
OI is a product range dedicated to absolute beauty for all types of hair and skin. Designed for a balance between the sensorial experience, multi-benefit formulas and efficacy, the assortment has immediate cosmetic effect from first use, respecting both humankind and the environment.
OI CONDITIONER
Roucou Oil and Apricot Butter
On damp hair, distribute strand by strand. Apply to damp hair and process for 2-3 minutes. Rinse thoroughly.
OI ALL IN ONE MILK
Roucou Oil, Amino-functional Complex and Pro-vitamin B5
Fine to Normal Hair: Use after OI Shampoo, on towel dried hair. Do not rinse.
Coarse Hair: Apply after OI Conditioner on hair. Do not rinse.
Finishing: On very dehydrated hair, spray on hands and distribute on dry hair
OI HAIR BUTTER
Roucou Oil and Rose Oil
Pre-shampoo Fine-Medium Hair: Distribute on dry hair, leave in 10 min.
Post-shampoo Medium-Thick Hair: After shampooing distribute on damp hair, leave in 5-10 min and rinse thoroughly.