2023 ANNUAL SERVICE PLAN General Overview
The current Stockton Tourism Business Improvement District (TBID) was established effective January 1, 2016 by the Stockton City Council and expires December 31, 2025. The current TBID assessment levies a 4% fee per hotel room, per night. The funds are used for the marketing and promotion of Stockton, targeted toward increasing overnight stays. The assessment is applied to all lodging establishments within the city limits of Stockton; at this time there are no proposed changes to the boundary of the district. Included in this Annual Service Plan are the strategies and objectives of Visit Stockton for the year ending December 31, 2023..
2023 Budget Overview
The attached budget is in compliance with the percentage thresholds set forth in the Stockton Tourism Business Improvement District Management District Plan approved by City Council in December of 2014.
TRENDS IN STOCKTON TOURISM IN 2022
60%
of people who visited San Joaquin County in 2022 (30.7M visits) also visited Stockton.
2023 Anticipated Revenue
2,061,600
$
Stockton is the highest-visited community in the San Joaquin County (18.6M visits), generating the longest visit times compared to our competitive set.
($1,720,000 - TBID Revenue) ($91,600 - Misc. Revenue)
Sales & Marketing
1,687,500
$
Administrative & Operations
288,100
$
The 2023 Budget includes a carryover of $250,000 from 2022 and also reflects a 5% contingency fund allotment of $86,000 (5% of $1.72M) as per the TBID Management District Plan.
Average Daily Rate for Hotels in Stockton was $111.25, up 7.3% over last year.
Visit Stockton Service Plan 2023 || 1
DIRECT TRAVEL IMPACT IN STOCKTON Direct impact represents the earnings attributable to travel expenditures made directly by travelers at businesses across the city.
241.2 M
$
direct travel spending Includes: accommodations, food services, arts and entertainment, retail sales, and transportation
2,200 jobs supported
8.1 M
$
local tax receipts generated
11.5 M
$
state tax receipts generated Source: Dean Runyan Associates, 2021