Swiss Family Village Milano When: 21.09. - 01.10.2023 Where: Piazza Gae Aulenti (Portanuova), Milano What: After the great success of the Swiss Winter Village 2022 in Milan, Switzerland Tourism returns to the prestigious "Piazza Gae Aulenti" in the heart of Milan, with the aim of presenting Switzerland as a young, fun and sustainable destination for families and children during the autumn season. The square will host an interactive Swiss village experience, with captivating elements such as a climbing wall, an adventure park and a pump track. In addition, diverse workshops, engaging quizzes, immersive videos and much more await the young adventurers and their parents. Main partner: - Made in Bern (Bern Welcome, BLS, Interlaken Tourismus) - Ticino Turismo (Ascona-Locarno, Bellinzona e Valli, Mendrisiotto) - Swiss Travel System - Zürich Tourismus KPIs: Village visitors Contacts on the piazza Workshop participants (school classes) Quiz participants Brochure distribution Marketing contacts (paid social, digital, out of home) Social media reach (organic) Earned media contacts
10.000 100.000 1.000 5.000 11.000 1.000.000 1.000.000 3.000.000
What we can offer for a last-minute participation: - Distribution of print material in the Village during the whole event period - Communication on ST’s social media channels - Integration in the event landing page (svizzera.it/swissfamilyvillage) - Integration of video content in the Village - Participation at the opening event on September 21 (networking, no speech) Contacts: Christina Gläser, Market Manager Italy christina.glaeser@switzerland.com Federico Jochum, Marketing Manager Italy federico.jochum@switzerland.com