HIKE IT. WALK IT. RUN IT. 14 / 20 / 26.2 MILES 10 SEPTEMBER 2016
SPONSORSHIP OPPORTUNITIES pentlandpush.com or call 0131 551 7732
On the outskirts of Edinburgh you’ll find one of the toughest challenge events in Scotland. The Push has four different routes ranging in distance from 5 miles (The Nudge) to the full marathon distance of 26.2 miles, all cross country through the challenging Pentland Hills. We have a range of sponsorship opportunities available for companies, supporting St Columba’s Hospice while using the event as a tool to promote your businesses to the communities of Edinburgh and the Lothians.
MARKETING BENEFITS & BRAND EXPOSURE Sponsors will receive a high level of exposure at the event itself and across event print materials, web and social media pages. There was the opportunity for 1.1million people across Edinburgh and the Lothians to see our advertising and branding in 2015. All sponsors will be featured in the following:
SOCIAL MEDIA Our dedicated Facebook page has over 460 likes, while our Hospice page has over 4000. Our Hospice Twitter page has over 2,400 followers.
EVENT WEBSITE www.pentlandpush.com Our event microsite saw over 29,000 visitor sessions in 2015 and includes an official Sponsors’ page. The Push also features on the events section of our main website. www.stcolumbashospice.org.uk
EVENT T-SHIRTS These high spec, fully branded t-shirts will be distributed to participants and volunteers to be worn during training sessions, fundraising efforts and on event day.
ST COLUMBA’S HOSPICE ‘LIFE’ NEWSLETTER This goes out to our 35,000 supporters three times a year – The Push is featured, fully branded, in each edition.
EVENT FLYER Over 20,000 leaflets were distributed in 2015, via direct mail, in various local outlets, in our charity shops and as an insertion in the Scotsman newspaper.
EVENT PROGRAMME This is included in the event goody bag that every participant receives. Last year, over 500 copies of the programme were given out to participants, volunteers, supporters and the general public.
PHOTO FINISH BACKDROP Teams and individuals will get their photos taken in front of our giant backdrop which is a centrepiece of The Hub, after completing The Push.
SAIL FLAGS & BANNERS Sponsors have the option of having additional branding installed around The Hub or at route Checkpoints – key focal points at The Push. You can provide your own branded sail flags or banners and we will put them up in your agreed position so they are highly visible to participants, supporters and the general public at the start, finish and on the route of The Push.
pentlandpush.com or call 0131 551 7732
SPONSORSHIP OPTIONS – SITE SPONSORSHIP Sponsors can display banners and marketing materials at their chosen site and distribute products to participants:
POST EVENT CELEBRATIONS
THE HUB
THE CHECKPOINT
SPONSORSHIP PRICE £2,500
The Hub is the main site at The Push. This is where participants begin and end their challenge, eat before and after their walk, receive medical and relaxation treatments, flaunt their medal in front of our photo board and rejoice in their success at our bar. This is also where the event logistics are operated from to ensure safety out on the route. Sponsoring The Hub will ensure great exposure for your brand and will help us make sure our deserving participants get the best possible experience from their day.
The Howe Checkpoint is a vital hub of activity where participants take time out along the route. It will be visited by every participant and our Gold and Silver participants pass through the checkpoint twice. Energy drinks and snacks, hot food and drinks are provided as well as first aid, massage and physio. The checkpoint is vital for the safety and well-being of our participants and is a buzz of activity at key times throughout the day.
SPONSORSHIP PRICE £5,000
WATER STOPS
SPONSORSHIP PRICE £1,000 PER WATER STOP Water stops are invaluable re-energising points, strategically located throughout the course to ensure participants are kept energised with snacks, hydrated and motivated!
SPONSORSHIP PRICE £5,000
MILE MARKERS
SPONSORSHIP PRICE £1,000 Mile markers serve two extremely valuable purposes; to let participants know where they are on the route, and to reassure them that they’re on track to the finish line! There are several mile markers along the route to encourage participants to keep going and each one will create a positive association with your brand.
(BAR & CATERING MARQUEE)
The post-event celebrations give our participants an opportunity to celebrate their achievements. There is hot food, a bar and music to cap off a fantastic experience for everyone involved. You may just want to sponsor the catering or bar section of the marquee Individually. Sponsorship price per section is £1,500.
MASSAGE & PHYSIOTHERAPY SPONSORSHIP PRICE £2,000
Our professional team of physios provide massage and physiotherapy at the Howe Checkpoint and The Hub to soothe aching limbs.
FAMILY ENTERTAINMENT SPONSORSHIP PRICE £2,000
The day is full of fun for the whole family at our Hub point with lots of fun activities such as inflatable Gladiator Duel, face painting, a giant slide and a bouncy castle.
BENEFITS TO
YOUR COMPANY & STAFF As well as supporting a fantastic fundraising event, each sponsorship opportunity comes with a free team registration (maximum 6 people, £40 saving per participant). By training, fundraising and sharing the experience of taking part in The Push together, your company and your staff will receive huge benefits:
• • • • •
Enhance your corporate image and profile Meet Corporate Social Responsibilities Exciting and unique team-building opportunities Healthier, happier staff Create strong, lasting shared memories and achievements • Staff retention • Provide meaningful volunteering opportunities
To discuss these promotional opportunities, please contact Alex Sharp at St Columba’s Hospice on 0131 551 7732 or asharp@stcolumbashospice.org.uk
MERCHANDISING SPONSORSHIP OPPORTUNITIES
ST COLUMBA’S HOSPICE
These items can be branded with the sponsor’s logo and strapline:
St Columba’s Hospice cares for people in Edinburgh and the Lothians living with terminal and far advanced illnesses. We provide specialist care to over 4,500 people and their families each year.
MEDAL RIBBONS SPONSORSHIP PRICE £1,500 All participants receive a medal on completion of the Bronze, Silver and Gold distances as well as the Nudge (the family-friendly 5 mile route). These make fantastic souvenirs of a major personal achievement.
PARTICIPANT GOODY BAGS SPONSORSHIP PRICE £1,500 Participants receive their branded goody bags at registration, the day before The Push. Included are essential items for the challenge ahead and lots of nice goodies!
PARTICIPANT NUMBERS SPONSORSHIP PRICE £2,000
Every participant wears a participant number throughout the event. The sponsor’s logo will be captured in the event photos making this one of the most visible branding opportunities.
ELECTRONIC TIMING WRISTBANDS
SPONSORSHIP PRICE £2,500 Helping to monitor every participant’s progress along their chosen route, these wristbands are handed out at the pre-event registration and worn until the wearer crosses the finish line. The sponsor will be able to place logos on the wristbands and display banners around the control station at checkpoints and the finish timing tent at the Hub.
All funds raised by The Push will help to ensure that we can provide the very best specialist care to those who need it, for generations to come. For more information about the work of The Hospice visit our website www.stcolumbashospice.org.uk