Things to do & places to go for families
Little Red Riding Hood She travels in style with her basket full of goodies!
A POTTY training dilemma One dad's adventures in concealing the evidence.
Eating out with kids
Medisaing
Adverti Kit
Helping take the stress out of restaurant dining. Brought to you in part by
Title Sponsorship
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Many are eager for local information on events, advice, and to engage with others at a similar stage in life. To connect with this important group Casey Cardinia Kids was established and combines three media channels to share information important to young families across the region. Casey Cardinia Kids connects families living in the City of Casey and the Cardinia Shire with organisations related to raising children. Operated by Star News Group, the business that publishes Cranbourne News, Berwick News, Pakenham Berwick Gazette and Pakenham Officer News across the region, Casey Cardinia Kids is backed by one of the country’s leading Australian family owned independent publishers. We truly connect with people & communities and have done for over 105 years!
What is Casey Cardinia Kids? It is a powerful combination of social, online and print channels delivering reach into the lives of young families across this important growing region.
Kids Casey Cardinia s connects familie living in the nd City of Casey a e the Cardinia Shir sinesses with people, bu s and organisation related to raising children.
Quarter page horizontal 87mm x 250mm
www.caseycardiniakids.com.au
MEDIA ADVERTISING KIT 2015
3
4
MEDIA ADVERTISING KIT 2015
www.caseycardiniakids.com.au
ss into e in us b ur o y f o h ac re e th To maximise kages ac p d e at re c e av h e w t ke this important mar els... n an h c t an rt o p im 3 l al e d that inclu
High Profile and Value Profile Packages include all 3 channels. Advertising options To maximise the reach of your business into this important market we have created packages that include all 3 important channels, to make sure your business message is fully engaged by young families who use many channels to source information. Each package is priced for easy planning for your business, making sure you have an ongoing reach into this vital market across the Casey and Cardinia region.
Printed Magazine – Casey Cardinia Kids Magazine (published quarterly) Online – caseycardiniakids.com.au Social Media – facebook.com/CaseyCardiniaKids
Quarter page vertical
Quarter page vertical
178mm x 123mm
178mm x 123mm
www.caseycardiniakids.com.au
MEDIA ADVERTISING KIT 2015
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How it works... Targeting families across the Casey Cardinia Region is attractive to businesses and community groups that either have a product or service to offer, or are staging an annual or regular event that attracts young families. To this end we have created advertising bundles that cater for both markets.
6
Quarter page vertical
Quarter page vertical
178mm x 123mm
178mm x 123mm
MEDIA ADVERTISING KIT 2015
www.caseycardiniakids.com.au
1 – High Profile Package* Includes one full page advert and a bonus business card listing in the Casey Cardinia Kids Magazine. Premium Business listing and medium rectangle banner advert online on caseycardiniakids.com.au and two linked posts on facebook.com/CaseyCardiniaKids
Business Bundvells)e (5 le
Just $2408 (2 Magazine editions $4334, 4 Magazine editions $7416)
2 – Value Profile Package*
Includes one half page advert in the Casey Cardinia Kids Magazine, Premium Business listing and medium rectangle banner advert online on caseycardiniakids.com.au and a linked post on facebook.com/CaseyCardiniaKids
Just $1468 (2 Magazine editions $2643, 4 Magazine editions $4523)
3 – Profile Package
Includes one quarter page advert in the Casey Cardinia Kids Magazine and a Premium Business listing on caseycardiniakids.com.au
Just $995 (2 Magazine editions $1791, 4 Magazine editions $3065)
4 – Basic Profile Package
Includes one eighth page advert in the Casey Cardinia Kids Magazine and a Premium Business listing on caseycardiniakids.com.au
Just $745 (2 Magazine editions $1341, 4 Magazine editions $2295)
5 – Starter Profile Package*
Includes one business card listing in the Casey Cardinia Kids Magazine and a Premium Business listing on caseycardiniakids.com.au
Just $490 (2 Magazine editions $882, 4 Magazine editions $1510) NB: All prices plus GST • *Take this package and you are eligible to take the Title Sponsorship on caseycardiniakids.com.au for just $995 per printed edition. • Online only advert $80pw • Slider available on a weekly basis. Great to publicise your events: $70pw
Quarter page horizontal 87mm x 250mm
www.caseycardiniakids.com.au
MEDIA ADVERTISING KIT 2015
7
1 – High Profile Package* Includes one full page advert and a bonus business card listing in the Casey Cardinia Kids Magazine. Premium Events listing and medium rectangle banner advert online on caseycardiniakids.com.au and two linked posts on facebook.com/CaseyCardiniaKids
Just $2408
EVENTS Bunledvells)e (5
(2 Magazine editions $4334, 4 Magazine editions $7416)
2 – Value Profile Package*
Includes one half page advert in the Casey Cardinia Kids Magazine, Premium events listing and medium rectangle banner advert online on caseycardiniakids.com.au and a linked post on facebook.com/CaseyCardiniaKids
Just $1468 (2 Magazine editions $2643, 4 Magazine editions $4523)
3 – Profile Package
Includes one quarter page advert in the Casey Cardinia Kids Magazine and a Premium Events listing on caseycardiniakids.com.au
Just $995 (2 Magazine editions $1791, 4 Magazine editions $3065)
4 – Basic Profile Package
Includes one eighth page advert in the Casey Cardinia Kids Magazine and a Premium Events listing on caseycardiniakids.com.au
Just $745 (2 Magazine editions $1341, 4 Magazine editions $2295)
5 – Starter Profile Package
Includes one business card listing in the Casey Cardinia Kids Magazine and a Premium Events listing on caseycardiniakids.com.au
Just $490 (2 Magazine editions $882, 4 Magazine editions $1510) NB: All prices plus GST • *Take this package and you are eligible to take the Title Sponsorship on caseycardiniakids.com.au for just $995 per printed edition. • Online only advert $80pw • Slider available on a weekly basis. Great to publicise your events: $70pw
Quarter page horizontal 87mm x 250mm
8
MEDIA ADVERTISING KIT 2015
www.caseycardiniakids.com.au
www.caseycardiniakids.com.au
MEDIA ADVERTISING KIT 2015
9
We can also offer an online Slider advert on caseycardiniakids.com.au to anyone that takes a bundle. Limited spots available so talk with your Casey Cardinia Kids Sales Representative now! Book a bundle NOW and your online and social campaigns can start straight away. Your Magazine advert will appear in the next available edition.
Half page horizontal 178mm x 250mm
10
MEDIA ADVERTISING KIT 2015
www.caseycardiniakids.com.au
CCK Bundle elements - the details Magazine – Casey Cardinia Kids
Advert sizes
The magazine is distributed throughout the City of Casey and Shire of Cardinia at family related venues, outlets and cafés. Allows for feature material and branding and provides topical information for families. The magazine’s main feature is that it will capture the curious, who will pick up a copy and browse rather than search for information online or via social networks.
The details Free Distribution – 20,000 copies ■ Tabloid full colour – 24 plus pages ■ Distributed throughout Casey Cardinia at family frequented places ■ E-zine available for download on caseycardiniakids.com.au ■ Published 4 times per year in time for school holidays (Publication dates)* ■
Quarter page horizontal 87mm x 250mm
Full page 360mm x 250mm
Quarter page vertical 178mm x 123mm
Eighth page horizontal
2015
87mm x 123mm
September – week commencing 7 September December – week commencing 7 December
2016 March – week commencing 14 March June – week commencing 13 June September – week commencing 5 September December – week commencing 5 December
Half page horizontal 178mm x 250mm
*Dates to be confirmed by publisher.
Half page horizontal 178mm x 250mm
www.caseycardiniakids.com.au
MEDIA ADVERTISING KIT 2015
11
Casey Cardinia Kids... so this is where they are getting all the great ideas from...
Quarter page horizontal 87mm x 250mm
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MEDIA ADVERTISING KIT 2015
www.caseycardiniakids.com.au
u .a m o .c s id k ia in d r a c y case n, news and advice
test informatio la e th n ai nt co ill w te si e Th e and enjoy. se , do to gs in th d fin es ili that help fam
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This interactive site allows for deeper interaction with the audience and allows advertisers to provide their message through a slider advert, click through adverts, a directory which enables detailed information and simple brand identification. The site will contain the latest information, news and advice that help families find things to do, see and enjoy. It will provide unprecedented opportunities for you to communicate with this thriving community.
It will provide unprecedented opportunities for you to communicate with this thriving community... Take a Premium business or Events listing and showcase your business or event, in detail. Take a banner advertisement, really catch their attention and drive them to your website for more details. Take a title page sponsorship for major brand awareness. (Talk to your Casey Cardinia Sales Representative for more details.)
Eighth page horizontal
Eighth page horizontal
87mm x 123mm
87mm x 123mm
www.caseycardiniakids.com.au
MEDIA ADVERTISING KIT 2015
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Online - caseycardiniakids.com.au Social – facebook.com/CaseyCardiniaKids
Other Opportunities
Casey Cardinia Kids Facebook – over 7000 likes and growing – people who come to us for advice, suggestions, ideas and recommendations. What we say gets heard directly by the target audience of local mums. They are likely to be the main grocery buyer and decision maker when it comes to family activities. We reach a captive audience who are actively looking for inspiration and ideas for businesses to use. Followers are truly engaged with the community sharing experiences, advice and recommending things for families to do locally. Moderated by Lia Spencer, who also writes for both the magazine and caseycardiniakids.com.au, the facebook site is an important part of the Casey Cardinia Kids mix.
The Casey Cardinia region is a rapidly growing urban growth corridor, home to an ever expanding number of families who have moved here for a better lifestyle and to enjoy all the great things the region has to offer. Casey Cardinia Kids is run by an experienced family owned business, Star News Group, who has published the region’s leading community newspapers for well over 105 years. We are well connected, understand how the community works and are committed to local families. If you have other ideas on how Casey Cardinia Kids can help your business or event, let us know! Be part of Casey Cardinia Kids and grow with us! For more information contact: Your advertising representative Casey Cardinia Kids P: 5945 0666 E: advertising@caseycardiniakids.com.au
looking for y el tiv ac is ho w ce en di au We reach a captive es to use... ss ne si bu r fo s ea id d an n inspiratio
Half page horizontal 178mm x 250mm
14
MEDIA ADVERTISING KIT 2015
www.caseycardiniakids.com.au
“
We are well connected, understand how the community works and are committed to local families...
Quarter page vertical
Quarter page vertical
178mm x 123mm
178mm x 123mm
www.caseycardiniakids.com.au
MEDIA ADVERTISING KIT 2015
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MEDIA ADVERTISING KIT 2015
www.caseycardiniakids.com.au
ss e in s u b a y tr ld u o c u o Maybe y ent! m e is rt e v d a d e iz s rd a c mm)
(They are 55mm x 75
dentistry 4 kids
click photography
infants, children, teens and special patients
ph: 5555 5555
www.clickphoto.com.au 1 Henry St, Pakenham
Megamind Tutoring Services 123 Smith Street, Smithwood
dentistry 4 kids infants, children, teens and special patients
PH: 9555 5555
Made specifically for young children and babies Expanding young minds
sooth
SKIN PRODUCTS
www.creativekids.com.au
click
Megamind Tutoring Services
photography ph: 5555 5555
www.clickphoto.com.au 1 Henry St, Pakenham
123 Smith Street, Smithwood
PH: 9555 5555
click
Made specifically for young children and babies
photography
sooth
SKIN PRODUCTS
Expanding young minds www.creativekids.com.au
click
Megamind Tutoring Services
photography ph: 5555 5555
www.clickphoto.com.au 1 Henry St, Pakenham www.caseycardiniakids.com.au
ph: 5555 5555
www.clickphoto.com.au 1 Henry St, Pakenham
123 Smith Street, Smithwood
PH: 9555 5555
dentistry 4 kids infants, children, teens and special patients MEDIA ADVERTISING KIT 2015
17
Got an evenhteres.oon? Advertise
mm)
(They are 55mm x 75
Learn to make your very own bracelets and necklaces.
School Holiday Craft
How to
lessons at The Square.
on at the Shop John Street 9am - 2pm Every day of the holidays.
Kids
Learn to make your very own bracelets and necklaces.
Day Out
How to
on the Green
lessons at The Square.
Kids Day Out
Learn to make your very own bracelets and necklaces. How to
lessons at The Square.
on the
Green
10am - 12 noon Every day of the holidays.
School Holiday Craft
Learn to make your very own bracelets and necklaces. lessons at The Square.
on at the Shop John Street 9am - 2pm Every day of the holidays.
10am - 12 noon Every day of the holidays.
Kids Day Out on the
Green Joe Blow Street Saturday, 7 July
Joe Blow Street Saturday, 7 July
How to
JUNE 2015 MEDIA ADVERTISING KIT 2015
School Holiday Craft on at the Shop John Street 9am - 2pm Every day of the holidays.
School Holiday Craft on at the Shop John Street 9am - 2pm Every day of the holidays.
10am - 12 noon Every day of the holidays.
Joe Blow Street Saturday, 7 July
18
10am - 12 noon Every day of the holidays.
School Holiday Craft on at the Shop John Street 9am - 2pm Every day of the holidays.
Kidsut
Day O
on the Green
Joe Blow Street Saturday, 7 July
Learn to make your very own bracelets and necklaces. How to
lessons at The Square. 10am - 12 noon Every day of the holidays. www.caseycardiniakids.com.au
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Quarter page horizontal 87mm x 250mm
www.caseycardiniakids.com.au
MEDIA ADVERTISING KIT 2015
19
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“
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Quarter page vertical
Quarter page vertical
178mm x 123mm
178mm x 123mm
MEDIA ADVERTISING KIT 2015
www.caseycardiniakids.com.au
Lorem ipsum dolor sit amet, consetetur sadipsc Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. ■ Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. ■ Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan. ■ Et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. ■ Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. ■ Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip.
Half page horizontal 178mm x 250mm
www.caseycardiniakids.com.au
MEDIA ADVERTISING KIT 2015
21
Potty g n i n i tra
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Half page horizontal 178mm x 250mm
22
MEDIA ADVERTISING KIT 2015
www.caseycardiniakids.com.au
10
Potty-training tips 1. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Et et invidunt justo labore Stet clita ea et gubergren, kasd magna no rebum. sanctus sea sed takimata ut vero voluptua. Lorem ipsum dolor sit amet, consetetur sadipscing elitr. 2. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Et et invidunt justo labore Stet clita ea et gubergren, kasd magna no rebum. sanctus sea sed takimata ut vero voluptua. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, At accusam aliquyam diam diam dolore dolores duo eirmod eos erat, et nonumy sed tempo 3. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Et et invidunt justo labore Stet clita ea et gubergren, kasd magna no rebum. sanctus sea sed takimata ut vero voluptua. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, At accusam aliquyam diam diam dolore dolores duo eirmod eos erat, et nonumy sed tempoasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. 4. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, At accusam aliquyam diam diam dolore dolores duo eirmod eos erat, et nonumy sed tempor. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. 5. Et et invidunt justo labore Stet clita ea et gubergren, kasd magna no rebum. sanctus sea sed takimata ut vero voluptua.
6. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. 7. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Et et invidunt justo labore Stet clita ea et gubergren, kasd magna no rebum. sanctus sea sed takimata ut vero voluptua. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, At accusam aliquyam diam diam dolore dolores duo eirmod eos erat, et nonumy sed tempo. 8. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Et et invidunt justo labore Stet clita ea et gubergren, kasd magna no rebum. sanctus sea sed takimata ut vero voluptua. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, At accusam aliquyam diam diam dolore dolores duo eirmod eos erat, et nonumy sed tempo. 9. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, At accusam aliquyam diam diam dolore dolores duo eirmod eos erat, et nonumy sed tempor. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. 10. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Et et invidunt justo labore Stet clita ea et gubergren, kasd magna no rebum. sanctus sea sed takimata ut vero voluptua. Lorem ipsum dolor sit amet, consetetur sadipscing.
Half page horizontal 178mm x 250mm
www.caseycardiniakids.com.au
MEDIA ADVERTISING KIT 2015
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We are well connected, understand how the community works and are committed to local families… The African proverb -
“It takes a village to raise a child” is now more relevant than ever. With families leading busy lives juggling work, study, sport, hobbies, exercise, kids, kids activities and the list goes on … we find ourselves seeking out people, businesses and organisations outside the family to ensure our children’s development, health and well-being. Casey Cardinia Kids is the right vehicle for you to reach all the families already living in the City of Casey and Cardinia Shire as well as the new residents as the housing estates grow.
Talk to your Star News Group advertising representative today about how you can connect with Casey Cardinia Kids.
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MEDIA ADVERTISING KIT 2015
www.caseycardiniakids.com.au