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CAMPAIGN (B2B): Puerto Rico Center & District Launch ["Peanuts"]

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Hospitality, Travel & Transportation

Puerto Rico Tourism Business Travel, Meetings & Conventions

In the 1500s, you needed six months’ rations to get here. Now all it takes is a few bags of peanuts.

Launch of the Puerto Rico Convention Center and The Americas World Trade District Under the TechnoTropics campaign umbrella, B2B print ads creatively connected the island’s unique historical attractions to a key USP for business travelers and meeting attendees - that Puerto Rico has the most affordable flights in the Caribbean.


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