Vow'd XI

Ok, let’s take a breath. You’ve learned a lot and you’re doing GREAT!!

The rest of your time today will be spent looking at:

How the bride schedules an appointment

How you will order HER dress!!

And we’ll wrap up with a few Role Play Scenarios

How our Brides schedule an appointment with us…

THE APPOINTMENT JOURNEY

We make the appointment booking process as easy as possible for our guest. They can fill out a simple form online and all of their information is stored in an appointment profile we can use during her appointment.

● Step 1 - Guest clicks “Book anAppointment” or “Our Stores” link in top left-hand corner of our homepage.

● Step 2 - Guests selects their state and store location.

● Step 3 - Guest clicks “Book anAppointment” on corresponding page

● Step 4 - Guest selects location of appointment

● Step 5 - Guest select appointment service option

● Step 6 - Guest selects day and time for appointment

● Step 7 - Guest enters their appointment booking details

● Step 8 - Guest receives a booking confirmation email. Below is a sample email of what she will see:

“Hi Olivia Smith,

Get ready for a serious round of dress-up!! Here’s what you need to know -

What: BridalAppointment

When:

09.30.2023

10:00AM

Where: Nashville, TN 1200 Villa Place, Suite 108, 37212, Nashville

Why:

Because two people fell in love, silly!!

We look forward to seeing you!

Vow’d Weddings”

● Step 9 - Guest will receive a reminder email 24 hours before Appointment

Unfortunately things come up that will prevent her from making her appointment. But, we’ve made it easy for her to be able to cancel & reschedule her appointment through the link we provide in her reminder email. Hooray, it’s almost appointment day!

Hi Olivia Smith, Vow’d Nashville,TN here again, with a friendly reminder about your 09.30.2023 Bridal appointment at 10:00AM

We look forward to seeing you!!

P.s. Need a rain check? Cancel your appointment https:vowdweddings.enterpriseappointments.com/v2/client/cancel-b ooking/id/11612/hash/11290e1c2495642ef1b41a826cb379de?

● Step 10 - Should the bride decide to cancel her appointment through her email, she will receive a cancellation notice email as well

Hi Olivia Smith,

We are sorry to see you go, but understand that sometimes plans change.Your BridalAppointment at 10:00AM on 09.30.2023 has been cancelled.

With love, Team Vow’d Weddings

You’ve learned so much over the last few days. So, now what? When do you get to help make her day that much more special? Well…before you begin your journey helping Brides find THE DRESS, let’s look at a few real scenarios and activities that will help you navigate her journey through this special moment in time.

Don’t worry, you won’t be alone. Partner with another member of your team for the next few trainings.

And don’t forget….HAVE FUN!!

Name: Ellen

People joining you: 2

Dress size: 6

Dresses interested in: Poppy, Alto

Wedding Location: Sonoma, CA

Wedding Date: April 13, 2023

Tell us about your wedding: “We are doing a small City Hall wedding with our parents and our MOH and Best Man. I want something clean and modern with not train. We are going to Ledson Wine and Vineyards for a picnic, wine and photos after the ceremony.”

ACTIVITY: Create Her Look

Designate one person to be the bride and the other to be the Stylist. User her appointment profile and Pinterest to create a wedding look for her and be prepared to share the following:

1. What was her final dress choice? How did it express her bridal style, work back to her venue, and contribute to the vibe of her wedding?

2. What additional dresses did you pull for her? Which dress would you have pulled as a wild card?

3. Assess her body type. How did this affect her dress choices?

4. Did you add a veil and/or accessories to complete the look? (Don’t forget hair and makeup!)

5. Using your available tools, provide the group with product information on the chosen dress.

Name: Kalli

People joining you: 6

Dress size: 4

Dresses interested in: Ivy, Violet

Wedding Location: Nashville, TN

Wedding Date: October 12, 2024

Tell us about your wedding: “Hey there! My wedding will be at CJ’s Off the Square in Nashville next October. I want to feel romantic and traditional with extra-special details throughout! My colors are going to be blush and bashful.And there will be flowers, lots and lots of flowers!”

ACTIVITY: Create Her Look

Designate one person to be the bride and the other to be the Stylist. Use her appointment profile and Pinterest to create a wedding look for her and be prepared to share the following:

1. What was her final dress choice? How did it express her bridal style, work back to her venue, and contribute to the vibe of her wedding?

2. What additional dresses did you pull for her? Which dress would you have pulled as a wild card?

3. Assess her body type. How did this affect her dress choices?

4. Did you add a veil and/or accessories to complete the look? (Don’t forget hair and makeup!)

5. Using your available tools, provide the group with product information on the chosen dress.

Name: Meg

People joining you: 3

Dress size: 8

Dresses interested in: Forte, Glen

Wedding Location: Asheville, NC

Wedding Date: August 24, 2024

Tell us about your wedding: “My fiance and I love a good time so we’re renting Bold Rock Cidery inAsheville for our wedding. I want something boho desert inspired for $1,200 or less. I like fitted but don’t want to show too much cleavage. No veil, but would love to do something creative with my hair.”

ACTIVITY: Create Her Look

Designate one person to be the bride and the other to be the Stylist. Use her appointment profile and Pinterest to create a wedding look for her and be prepared to share the following:

1. What was her final dress choice? How did it express her bridal style, work back to her venue, and contribute to the vibe of her wedding?

2. What additional dresses did you pull for her? Which dress would you have pulled as a wild card?

3. Assess her body type. How did this affect her dress choices?

4. Did you add a veil and/or accessories to complete the look? (Don’t forget hair and makeup!)

5. Using your available tools, provide the group with product information on the chosen dress.

Nancy is a walk-in and you don’t have any of her information ahead of time. You ask her a few questions about what she’s looking for as you walk around -

“I want to feel like a princess! I love anything with lace and sparkle, I’m a little EXTRA - in a good way! I do have to stay under $2,000 for my entire look - accessories, alterations, everything.”

ACTIVITY: Create Her Look

Designate one person to be the bride and the other to be the Stylist. Using the little bit of information you’ve been provided, work with the bride to start pulling styles that fit her vision and budget.

1. What was her final dress choice? How did it express her bridal style, work back to her venue, and contribute to the vibe of her wedding?

2. What additional dresses did you pull for her? Which dress would you have pulled as a wild card?

3. Assess her body type. How did this affect her dress choice?

4. Did you add a veil and/or accessories to complete the look? (Don’t forget hair and makeup!)

Reily is a walk-in and you don’t have any of her information ahead of time.You ask her a few questions about what she’s looking for as you walk around -

“I’ve been to a few appointments now and know I want a mermaid dress. I want to feel glam, it’s my big day after all! I’m a size 24, so fit can be tough. Can you help me?”

ACTIVITY: Create Her Look

Designate one person to be the bride and the other to be the Stylist. Using the little bit of information you’ve been provided, work with the bride to start pulling styles that fit her vision and budget.

1. What was her final dress choice? How did it express her bridal style, work back to her venue, and contribute to the vibe of her wedding?

2. What additional dresses did you pull for her? Which dress would you have pulled as a wild card?

3. Assess her body type. How did this affect her dress choice?

4. Did you add a veil and/or accessories to complete the look? (Don’t forget hair and makeup!)

Name: Vicky

People joining you: 1

Dress size: 18

Interested in: Pink

Wedding Location: Charlotte, NC

Wedding Date: December 5, 2023

Tell us about your wedding: “I’m the maid of honor for my friend Sara. We’re getting really close to the big day now and need to finalize bridesmaids dress choices. Sara wants everyone in pink, but we can choose the style. We’re going to pick my dress and the color first, then the other 8 girls can purchase theirs after. We want something soft and flattering, no bubblegum pink.”

ACTIVITY: Create Her Look

Designate one person to be the bridesmaid and the other to be the Stylist. Using her appointment profile and intro conversation, show her the bridesmaids dress assortment and help them narrow down the color they’re looking for prior to pulling dress styles. Be prepared to share the following:

1. What was her final dress and color choice? How did it work back to the original request?

2. What additional dresses and colors did you pull for her?

3. Assess her body type. How did this affect her dress choices?

4. How would you share the final info so it’s easier for the bride and MOH to share with the rest of the bridesmaids?

Wow!!

You’re almost there!!

You are so close to being such a big part of her special day!!

To wrap up day 4, select 5 dresses that you have yet to try on.

Try them all on and don’t forget to complete your Fit Session Card.

Cue the CONFETTI!!

You’ve made it!! We are at the end of your first week. Before we let you begin your Vow’d journey, we want you to see the full Vow’d experience from start to finish. On your last day of training we want you to pair up with another Stylist so you can see them in action from beginning to end of a bridal appointment. Then, you will also complete a Bridal Appointment (with supervision, of course) from beginning to end.

Before you leave for the day, let’s make sure to share On LinkedIn that you are now a part of the #VowdCrowd. Yasssss to the JOB!!!! We are so glad you are part of Vow’d and the SOFG, Inc. family!!