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TrentonTimesNews.com MARCH 26 - APRIL 23, 2025
Trenton’s city logo wins AAF award
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The City of Trenton’s latest logo, designed by Redhead Creative Consultancy, has been awarded a Professional Silver ADDY at this year’s American Advertising Federation (AAF) Awards. Out of 276 submissions, only 25 earned this prestigious honor, and Trenton is proud to be among the winners. Trenton is known for its status as a Trail Town and its prime location along the Detroit River. In an effort to con-
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nect its business district with its downtown and attract visitors—particularly those seeking outdoor adventures—the city sought a new brand that would reflect these unique attributes. Redhead Creative Consultancy began the branding process by conducting stakeholder meetings and a competitive analysis to determine Trenton’s key selling point: its abundant trails along the river. With this focus in mind,
the logo was designed with subtle waves and tree motifs that form a “T,” accompanied by the tagline “Where all trails lead to opportunities.” This Silver ADDY recognition highlights the uniqueness and impact of the logo, reinforcing Trenton’s vibrant identity. It’s a proud moment for the city, celebrating its connection to the water, its thriving outdoor community, and its future growth.
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