WWW.SSACHS.CO
2020/21 MEDIA KIT
CONTENTS PAGE 2
WELCOME TO SSACHS MAGAZINE & TEAM Soudi and Diane introduce you to SSACHS, the team and their vision for celebrating the dynamic world of apparel design.
PAGE 3
OUR MISSION SSACHS aim and mission explained
PAGE 4
AUDIENCE REACH
Test phase over, launching December 2020, understand our audience reach & potential.
PAGE 5
DIGITAL SECTIONS EXPLAINED Introducing the magazine sections and explaining where your business fits in.
PAGE 6 TO 8
DIGITAL MAGAZINE ADVERTISING RATES Our early entry advertising rates by advertisement type.
PAGE 9
ADVERTISING FORMATS Full explanation of ad formats for digital.
PAGE ONE | SSACHS
Welcome to SSACHS magazine MEET THE CO-EDITORS In true 2020 style, it was decided two Editors with complementary skill sets would be a stronger proposition to one standing at the helm! Introducing Diane Richardson, who started her career as an eager young retail buyer and progressed into the product creation engine room of various international brands. Passion for product with one eye on the creative and the other on business, Diane brings a steady hand and clear vision to SSACHS. Her Co-Editor friend and colleague Soudi Masouleh originally made the phone call to Diane, "Why don't we start a magazine?" And so it began... Soudi is a recognised performance apparel design leader who focused her attention on the sportswear industry and has never looked back. The pair met at Nike in the early 2000's and officially teamed up in business together in 2018. Together, this formidable duo aim to bring the apparel design community together under one roof. Opening up their industry knowledge and network, SSACHS will curate and celebrate this dynamic industry and get the inside story for their apparel creative community who share their passion for design and innovation. Welcome to SSACHS magazine!
MEET THE TEAM
Julian Ritchie Chief Creative Innovation
Matthew Abbott Chief Creative Design
Ruth Kelly Materials Editor
Jonn Langan Design Editor
With 30 years experience designing and manufacturing Technical and Lifestyle Outerwear, Sportswear and denim, building collections for all market segments, Julian heads up Innovation for SSACHS.
A design visionary with impeccable track record of discovering the essence of the brand and creating beautifully crafted narrative to set the foundation for any collection design. Matthew heads up the Creative Design & Design section for SSACHS.
Ruth is a creative fabric expert, and thought leader. A true materials expert, Ruth has successfully led raw materials teams in key markets across the supply chain, from performance brands to manufacturers. Ruth leads the Material section.
Jonn is a technical apparel designer with a thirst for building brands, Jonn uses his technical design knowledge and detailed understanding of the industry to educate, create and lead the design process. Jonn leads the Sportswear & Technical performance area of the Design section.
For Innovation Editorial, contact: Julian@ssachs.co
For Design Editorial, contact: Matthew@ssachs.co
For Materials Editorial, contact: Ruth@ssachs.co
For Design Editorial, contact: Jonn@ssachs.co PAGE TW0 | SSACHS
SSACHS MISSION This magazine has been created by a dynamic team of apparel industry experts. Our aim is to bring the creative apparel design community together to drive intelligent ideas and inspired conversation. Content generated with a considered approach to our audience who share our passion for design. SSACHS.CO is our digital magazine platform via website and app.
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From established brands through to new arrivals in the marketplace, from mill and fibre producers to manufacturers, we provide a home for apparel related businesses to connect with each other and introduce themselves to this targeted audience. SSACHS creates the inside story and opinion on the apparel design community from design to finish line.
From design to finish line.
TO BE THE DESTINATION FOR APPAREL DESIGN Our mission at SSACHS is to maximise advertising exposure for the industry players and enable them to optimise their visibility to this concentrated audience.
A DESIGN MAGAZINE CURATED BY INDUSTRY EXPERTS, NOT JOURNALISTS
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The apparel industry is filled with creative minds, we call them the unsung heroes. We give them this platform to shine and put a name to their genius work.
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SUPPORTING THE EMERGING BRANDS NOT JUST THE MAJOR PLAYERS. Enabling visibility to emerging players and an accessible entry point for brands to participate early on and communicate their message to the SSACHS audience. PAGE THREE | SSACHS
AUDIENCE REACH
APPAREL CREATIVES
FROM GRASS ROOTS LEVEL STUDENTS AND GRADUATES OF DESIGN/TEXTILES THROUGH TO THE PRODUCT CREATION IN-HOUSE BRAND TEAMS. INCLUDING KEY PROCUREMENT SENIOR MANAGEMENT.
APPAREL MANUFACTURERS
THE INDUSTRY PRODUCERS WISHING TO PROFILE THEIR MANUFACTURING EXPERTISE AND KEEP ABREAST OF NEWCOMERS AND BUSINESS OPPORTUNITIES.
APPAREL BRANDS / MARKETING
CHANNELLING APPAREL LIFESTYLE / PERFORMANCE / SPORTS BRANDS TO SHOWCASE THEIR PRODUCT LAUNCHES & ACTIVITY. POTENTIAL BRAND PARTNERSHIPS TO SUPPORT ADVERTISING EXPOSURE.
CONSUMER
THEY HAVE A STRONG APPRECIATION FOR LIFESTYLE DESIGN. THEY WANT TO DELVE DEEPER INTO THE PROVENANCE OF THE BRANDS, BE INFORMED AND EXCITED BY THE DESIGN & INNOVATION. THEY WANT TO KNOW HOW PRODUCTS ARE MANUFACTURED AND OF COURSE, WHAT THEY ARE REALLY PAYING FOR!
"Offering strong, targeted b2b opportunities across the industry."
From design to finish line.
EARLY 2020 TEST PHASE Pre-launch audience 20k
Newsletter subscribers 10k
Creatives
2020 Test phase Site Visitors
Manufacturers
Brands
Weekly Newsletter Subscribers
LAUNCH PLAN
Consumer 0
10
20
30
40
Pre-launch audience 250K
Newsletter subscribers 100K
BY INVITATION FOR OUR DECEMBER LAUNCH: Get involved at the beginning of our journey to bring the apparel design audience under our roof and benefit from our entry pricing plan.
% split audience type By Q3 2021 Site Visitors
Weekly Newsletter Subscribers
PAGE FOUR | SSACHS
THE SECTIONS EXPLAINED
DESIGN Discover what's happening under the surface of apparel design. We take you on a journey from design to finish line for apparel built with purpose, from the Designer and their deep knowledge of every component of the design process. Here, we deliver our insights to you, keeping you informed design happening now and in the future.
INNOVATION Profiling and celebrating the industry supply chain champions. Showcasing innovation via SSACHS Innovation Lab (Sil) and informing our audience about material, fibre, and yarn technological advancements.
SPACES EXPERIENCE is defining this decade. The want of the individual to feel emotive and create memories. Here, we showcase retail and lifestyle interior design, visual merchandising and architectural design celebrating the full circle from design to finish line.
PLAYTIME Our PLAYTIME section gets up close with emerging brands, the people behind the brand and their stories, and features seasonal product drops in the dynamic world of apparel brands. We come full circle from design to the finish line with Athlete interviews and our Creatives get an insight to what kit they wear and why.
TRAVEL Our audience are jetsetters. They are on a voyage of discovery and travel features high on their schedule. We will 'rent' this space to brand partners who share our target audience and they will curate content to engage with our readers. B2B revenue driver and brand association with/for SSACHS.
PAGE FIVE | SSACHS
DIGITAL MAGAZINE ADVERTISING RATES 2020/2021
THE HOME PAGE For advertising enquiries please contact our advertising representatives via press@ssachs.co
Home page Advertising Price List *Based in the UK, all prices are £sterling. 1 HERO BANNER: Top leaderboard banner:
£900 per month
2 SIDE BANNER: Half page Banner:
£695 per month
3 MID (under section feature): Mid leaderboard banner:
£495 per month
4 HOME PAGE BOTTOM BANNER: Lower leaderboard banner:
£295 per month
Get in touch with our Press office to discuss your advertising and promotional requirements via press@ssachs.co PAGE SEVEN | SSACHS
DIGITAL MAGAZINE ADVERTISING RATES 2020/2021
BY SECTION - DESIGN - SPACES - INNOVATION - PLAYTIME - TRAVEL
For advertising enquiries please contact our advertising representatives via press@ssachs.co
By Section Advertising Price List *Based in the UK, all prices are £sterling. 1 HERO BANNER: Leaderboard banner:
£595 per month
2 SIDE BANNER: Half page Banner:
£395 per month
3 MID (under section feature): Mid Leaderboard banner:
£295 per month
4 HOME PAGE BOTTOM BANNER: Lower leaderboard banner:
£195 per month
DIGITAL MAGAZINE EXPOSURE OPPORTUNITIES
Digital magazine: Advertorial + 2 ad placements
£595 per 30 days
Brand showcase article x 2 side ads
£795 per 30 days / 2 features
Brand takeover newsletter x brand article
£595 1 email shot / 30 day article
Email newsletter advert (hero ad banner)
£395 1 email shot
Subscribe pop up ad
£195 1 week
Get in touch with our Press office to discuss your advertising and promotional requirements via press@ssachs.co
PAGE EIGHT | SSACHS
DIGITAL MAGAZINE ADVERTISING RATES 2020/2021
SSACHS APP For advertising enquiries please contact our advertising representatives via press@ssachs.co
Home page/By Section Advertising Price List *Based in the UK, all prices are £sterling.
1 HERO APP HOME PAGE AD:
Home leaderboard Advertisement:
£695 | 2 wks
2 SECTION APP PAGE AD:
Section leadership Advertisement:
£695 | 2 wks
3 APP ADVERTORIAL:
By section:
£395 | 2 wks
4 BRAND SHOWCASE:
Select the section and have 4 articles x 4 ads running across chosen month. Our marketing team will promote activity.
£1095 | 4 wks
Get in touch with our Press office to discuss your advertising and promotional requirements via press@ssachs.co
PAGE EIGHT | SSACHS
DIGITAL MAGAZINE ADVERTISING FORMATS
FORMATS For advertising enquiries please contact our advertising representatives via press@ssachs.co
SSACHS.CO *Access via www.ssachs.co Open access to SSACHS magazine, no subscription required with drive to build the audience numbers post-launch. ALL PAGES AD 1 - Hero banner - Leaderboard | 728px(w) x 90px (h) AD 2 - Side banner - Half page | 300px(w) x 600px AD 3 - Mid banner - Leaderboard | 728px(w) x 90px (h) AD 4 - Lower banner - Leaderboard | 728px(w) x 90px (h)
The format is JPG or PNG
SSACHS APP *Downloadable via the Apple/Android app store
HOME PAGE widget - 672 x 560 BY SECTION page banners size - 1242 x 150 The format is JPG or PNG
ADVERTORIALS Following your request via press@ssachs.co you will be introduced to the Section Editor to discuss your advertorial needs. Generally, we will request all written content via word/google docs and a minimum 4 high res jpeg images to reflect the story context.
Get in touch with our Press office to discuss your advertising and promotional requirements or questions via press@ssachs.co PAGE EIGHT | SSACHS