news & trends in wellness, health & physical activity www.wellnation.uk
ISSUE 4 2026
Interview
Duncan Kerr CEO of Wave Active
Empowering health through behavioural change programmes p36
RULES OF ENGAGEMENT What makes inactive people become active ones? p44
UK Health & Fitness Market Report 2026
Gym membership hits record high p26
The collapse of Fusion Lifestyle – what happened? p34 Government should “double its investment” in physical activity p3
Cameron Saunders appointed CEO of ukactive p4