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SwimNation issue 1 2026

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Swim Nation

Swim Nation.uk For swimming & aquatics professionals ISSUE 1 2026

OFFICIAL MEDIA PARTNER

Interview with

Danielle Obe

Immediate past chair of The Swimming Alliance

NEURODIVERSITY AQUATICS’ SECRET SUPERPOWER

RLSS UK Chief Executive

SIMMY AKHTAR

‘Aquatics needs to keep focus on the bigger picture’

SWIMMING AGAINST the TIDE A look at the State of the UK Swimming Industry Report 2025


Swim England sets a new standard of excellence in swimming teacher training with the NEW SEQ Level 2 in Teaching Swimming.

One qualification. Ready to teach.

This means: Learners qualify faster

Our new qualification delivers quality without compromise combining a streamlined pathway with flexible entry routes to attract and retain the best talent. Developed in line with CIMSPA’s updated Swimming Teacher Professional Standard and delivered by licensed educators, our qualification ensures learners and employers can trust the training to meet the highest industry standards.

Learners qualify faster with all the skills they need to teach confidently from day one.

Improved delivery model Licensed educators benefit from an improved delivery model, supported by modern assessment technology.

Poolside-ready teachers Providers get poolside-ready teachers equipped with the skills and confidence to deliver exceptional learn to swim lessons.

Flexible pathways to success Whether learners start directly, begin as a Learn to Swim Helper, or upgrade from Level 1, there’s an option that’s right for every individual.

Join us in shaping the future of swimming teaching. Courses will be available to book from January 2026. Visit swimenglandqualifications.com to learn more.

02578SE-One-Qual-FINAL.indd 1

11/12/2025 16:07


From the editor

Swim Nation

Providing a podium for the aquatics sector

W

Across each issue, SwimNation will

elcome to the first issue of

bring together sector news, policy

SwimNation.

developments, facility and workforce

Whether

insights, innovation and informed

you’re holding

opinion from leaders working

these pages in your hands or reading

at every level of aquatics. The

on screen, this launch edition marks

aim is not to amplify noise, but to

the start of a new, dedicated voice for the UK swimming and aquatics sector.

support constructive, evidence-led discussion and practical solutions.

SwimNation has been created in partnership

Published three times a year in both print and

with The Swimming Alliance, to support its work

digital formats, SwimNation is designed to inform,

in addressing the shared challenges facing public

connect and represent a sector that matters.

pools and open water provision. From rising energy

We’re pleased to have you with us at the start.

costs and ageing facilities to workforce shortages

So if you work in aquatics and have a pressing

and sustained pressure on local authority budgets,

issue you want to highlight, or news to share, let

the sector is navigating a critical period – one

us know. The SwimNation team will also be at

with direct implications for participation, public

SPATEX, the UK’s dedicated aquatics trade show,

health and children’s access to swimming.

which is held at Coventry Building Society Arena

As the Alliance’s official media partner, we aim to provide a podium for those conversations.

from 3 to 5 February 2026. Come and say hello! Tom Walker, Editor

Swim Nation Tom Walker

John Challinor

Editor

Publisher

T: +44 (0)7796 512769

T: +44 (0)7971 043396

E: tom@nationmedia.uk

E: john@nationmedia.uk

Register for your free subscription at www.swimnation.uk

SWIMNATION.UK ISSUE 1 2026

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www.rlss.org.uk/swimming-pools-consultancy-service


Swim Nation

Contents ISSUE 1 2026

40

60

16

54

in this issue 16 Shaping the future

STA launches new Level 2 Qualification

20 Diving deeper

Will swimming benefit from £400m

22 Preview: RLSS UK Technical Conference CPR, First Aid and water safety on the agenda

24 Column: Tara Dillon, CIMSPA CEO

Meeting demand and telling our professional story

26 Preview: One Swim England Summit Setting the scene for the future of aquatics

32 Celebrating excellence

Full list of Aquatic Excellence Award 2025 winners

34 In conversation: Comfort Academy An interview with a STA Award winner

40 Interview: Danielle Obe

Outgoing Swimming Alliance Chair on future plans

48 Swimming against the tide

A look at the State of the Industry Report 2025

54 Interview: Simmy Akhtar

“We need to focus on the bigger picture”

60 Aquatics’ secret superpower

How can neurodivergency help aquatics?

64 Inclusion in practice

Breaking down barriers for the deaf community

68 Preview: SPATEX 2026

The event’s 30th edition will be “biggest ever”

74 Lifeguards and technology

How tech can help keep pools safe

SWIMNATION.UK ISSUE 1 2026

5


People

Swim Nation Dedicated to the aquatics sector

Michelle Bridle

CEO

Exhibition Organiser

RLSS UK

SPATEX

@RLSSUK

@SPATEX_show

Dave Candler

Rebecca Cox

CEO

Managing Director

Swimming Teachers’

Institute of Swimming

Association

@InstituteofSwim

@davecandler1

The Swimming Alliance advocates for equity, sustainability, and strategic investment in swimming as a life-saving skill, public health priority and as a national development asset. You can find out more about the Swimming Alliance at www.theswimmingalliance.org

SUBSCRIBE

Simmy Akhtar

SwimNation is at the heart of the UK’s swimming and aquatics sector. Published in partnership with the Swimming Alliance, it is the go-to publication and news website for anyone involved in swimming and aquatic provision across the UK. From facility development and operations, research and technology though to sustainability, training and programming, SwimNation covers it all. SwimNation is published three times a year as a standalone title, with each issue also included within SportsNation.

Subscribe today to receive your complimentary copy

https://swimnation.uk/subscribe FOLLOW US: https://www.linkedin.com/ company/swimnation Advertising opportunities Contact John E: john@nationmedia.uk

Danielle Obe

Andy Salmon

Chair

CEO

The Swimming Alliance

Swim England

OFFICIAL MEDIA PARTNER

@Swim_England

SwimNation is published by SportsNation Ltd. This publication is protected by copyright and no part may be reproduced, transmitted or stored in any print or electronic format without the written permission of the publisher. Every effort has been made to ensure the accuracy of the contents of this publication and PadelNation accepts no responsibility for any error or misrepresentation. Opinions expressed by the contributors and advertisers are not necessarily those of the publisher and we do not accept responsibility of losses or damages arising from them. Printed by Bigwave Marketing Ltd.

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SWIMNATION.UK ISSUE 1 2026


News

Swim Nation NEWS Everyone Active to operate historic, Art Deco Mounts Baths Everyone Active has secured a deal to operate leisure centres in Northampton and Daventry – which include a historic, Grade PHOTO: TRILOGY LEISURE/WEST NORTHAMPTON COUNCIL

II-listed Art Deco indoor pool. The company will manage Daventry Leisure Centre, Daventry Sports Park, Moulton Leisure Centre, Danes Camp Leisure Centre, Mounts Baths and Lings Forum Leisure Centre from April 2026. The centres are currently operated by Trilogy Active, which chose not to bid for the new contract. The Mounts Baths in Northampton was built in 1936 and is one of just a few Art Deco

Built in 1936, the pool at Mount Baths is one of just a few Art Deco pools still open in the UK

pools still open in the UK. As part of the deal, the facilities

to “boost health and wellbeing,

will continue to be operated by

will see a comprehensive programme

increase participation in physical

Legacy Leisure under an existing

of modernisation and refurbishment.

activity and ensure leisure facilities

contract which runs until 2036.

According to West Northamptonshire

continue to meet local need”.

Council – which owns the facilities

The council’s other facilities,

Councillor James Petter said: “This new service represents a major

– the investment forms a key

Towcester Centre for Leisure

investment in the future of leisure

part of its long-term commitment

and Brackley Leisure Centre,

provision in West Northants.”

PHOTO: ROYAL BOROUGH OF GREENWICH

£80m Woolwich Waves opens on New Year’s Day Woolwich Waves leisure centre in

Owned by The Royal Borough

east London opened its doors to

of Greenwich (RBG) council,

the public on New Year’s Day 2026.

the centre was built by Morgan

The centre, designed by FaulknerBrowns Architects, features a 25m, eight-lane swimming

Sindall with Buro Happold providing engineering support. RBG has now handed the building

The council has handed

pool, leisure pool with flumes

over to leisure management

the facility over to GLL,

and slides, a teacher training

company GLL, which will operate

which will operate it

pool and a large health club.

the facility under its Better brand.

SWIMNATION.UK ISSUE 1 2026

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News

Andy Salmon elected Chair of the Swimming Alliance – Andrew Clark of GLL named Vice Chair

T

he Swimming Alliance has elected Andy Salmon, Chief Executive of Swim England, as its new Chair, with Andrew Clark, Head of Sports & Aquatics at GLL, elected to the role of ViceChair. In his new role, Salmon will spearhead efforts to further enhance collaboration across

the swimming sector, jointly campaign for the pools the country needs, strengthen school swimming programmes, and raise water safety standards nationwide.

Andrew Clark

Together, we can build a robust, inclusive pathway from school swimming lessons to lifelong safe enjoyment of the water

“I’m honoured to take on the role of Chair,” Salmon said. “Since joining the Alliance I’ve been struck by

accessible and inclusive swimming. As Vice Chair,

the positive way it has brought the swimming sector

he will play a key role in expanding national

together to strengthen our collective voice. I’d like to

coordination and support for educational initiatives.

pay tribute to our past Chairs, Debbie Kaye and Danielle

“It’s a privilege to be elected Vice-Chair of the

Obe, whose leadership and dedication have built a

Swimming Alliance,” Clark said. “I’m particularly passionate

strong foundation for our shared objectives. Now, more

about working alongside our sector partners to support

than ever, it’s vital we collaborate closely – across

the School Swimming and Water Safety Taskforce,

government, providers, and community organisations – to

ensuring every child not only successfully learns to swim,

drive forward our key ambitions like protecting access

but gains essential rescue and water safety skills. Together,

to water, improving school swimming and water safety

we can build a robust, inclusive pathway from school

and tackling the inequalities we see within aquatics.”

swimming lessons to lifelong safe enjoyment of the water.”

Andrew Clark brings more than 18 years of experience leading GLL’s aquatics programmes, championing

The Swimming Alliance is a collaborative group of over 25 leading national organisations united to address the urgent and systemic challenges facing swimming and aquatic participation across the UK. It advocates for equity, sustainability, and strategic investment in swimming as a life-saving skill, public health priority and national development asset. The Alliance represents voices from across the aquatic sector, including national governing bodies, community organisations, educators, facilities operators, charities and policy advocates. It is committed to ensuring that every child, every family, and every community can access the benefits of swimming – regardless of ability, gender, geography, ethnicity, income or background. The alliance consists of the Black Swimming Association, CLOA, Children’s Alliance, CIMSPA, CLUK, Everyone Active, Freedom Leisure, Future Lidos, GLL, Level Water, Outdoor Swimmer, The Outdoor Swimming Society, Places Leisure, RLSS UK, Swim England and STA.

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SWIMNATION.UK ISSUE 1 2026


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News

“National first” as Swim England partners with Plymouth Active PHOTO: SWIM ENGLAND

In what has been described as a “national first”, Swim England and Plymouth Active have formed a strategic partnership that aims to help people lead healthier, more active lives through swimming and aquatic activity. The two organisations have signed a memorandum of understanding with a goal of making Plymouth the most active coastal city by 2034. The MoU will see the two organisations work together to champion inclusion, support wellbeing and create “inspiring opportunities for people of all ages to enjoy, learn and thrive in the water”. Through a new

Plymouth aims to be the most active coastal city by 2034

joint steering group, the partners will share their expertise, insight

championing Plymouth as a

focus on developing welcoming,

and resources to drive meaningful,

leading destination for aquatic

inclusive programmes; strengthening

long-term community impact.

sport, recreation and wellbeing.”

links with schools, clubs, and local

In a joint statement, the

Central to the partnership is

partners; expanding grassroots

organisations said: “The partnership

harnessing aquatics as a way to

and performance pathways; and

lays the foundation for a long-

improve physical and mental health,

celebrating Plymouth’s role as

term, collaborative approach to

build community and connect

Britain’s Ocean City. Swim England

growing aquatic participation,

people to Plymouth’s unique coastal

CEO, Andy Salmon, said it is the

supporting local ambition and

environment. The collaboration will

first partnership of its kind.

Kings Hall closes for major redevelopment The redevelopment of Kings Hall Leisure Centre in Hackney, London, is entering its next phase, following the historic building’s closure on 24 December 2025. Preparatory works on the Grade II-listed site, owned by Hackney Council, are scheduled to begin in the new year, with equipment removal planned for January 2026, and construction expected to start in February 2026. The refurbished centre is expected to become operational and reopen in early 2029. PHOTO: FAULKNERBROWNS

The redevelopment plans, designed by FaulknerBrowns

10

Architects, aim to secure the long-term future of Kings Hall Leisure Centre and “significantly improve” facilities for residents. Works will include a comprehensive refurbishment Works will include a comprehensive

of the existing swimming pool, alongside the creation

refurbishment of the existing swimming pool

of a new teaching pool with a movable floor.

SWIMNATION.UK ISSUE 1 2026


People PHOTO: STA

Plans revealed for £27m Atherstone Leisure Centre North Warwickshire Borough Council has revealed plans to build a £27m leisure centre in Atherstone. The proposed development Members will benefit from an expanded CPD programme

STA expands 2026 membership benefits and freezes fees

would feature a wide range of facilities, designed to meet the needs of residents of all ages and abilities. Set to replace the town’s existing leisure venue, plans for the new Atherstone Leisure Centre include a main, four-lane

STA has confirmed that, for

importance of wellbeing within

swimming pool and a learner

2026, membership fees will

aquatic and leisure environments.

pool, a toddler splash pad for

remain frozen for the 13th

Dave Candler, STA’s CEO, said:

water play and a health club with

consecutive year. STA said the

“Our membership package is

a large gym floor and dedicated

decision reaffirms its long-

designed around what swimming

studio for group exercise classes.

standing commitment to keeping

teachers and our tutor workforce

membership affordable.

tell us they need. It provides

include a community space

professional recognition, essential

for events and activities,

bolstered the educational

personal insurance, and access to

an adventure play zone

package to give members “even

a wide range of tools that support

for children and café.

more value”. From January 2026,

them in their day-to-day roles. Our

members will benefit from an

extensive library of educational

similar location as the existing

expanded CPD and webinar library,

and marketing resources continues

leisure centre and the council

including the new Mental Health

to be highlighted as a major

will now be engaging with the

Awareness CPD. This has been

benefit, alongside the cost savings

public and key stakeholders over

developed in response to member

available through discounts on

the coming weeks to gather

feedback and the increasing

awards, STA events, and more.”

feedback and ensure the final

For 2026, STA has also further

Other proposed facilities

The new building will sit in a

plans “reflect local priorities”.

PHOTO: SWIM ENGLAND

Swim England launches new Level 2 teaching qualification Swim England, the national

designed to consolidate the learning

governing body for swimming,

journey, allowing individuals

has overhauled its teaching

to become fully qualified and

qualification structure,

poolside ready more efficiently.

introducing a new streamlined,

wide consultation, the new

becoming a swimming teacher.

qualification directly aligns with

The new qualification is aimed at

The new SEQ Level 2 in Teaching

consolidating the learning journey

Swimming qualification has been

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SWIMNATION.UK ISSUE 1 2026

Developed following a sector-

“one qualification” pathway to

CIMSPA’s updated Swimming Teacher Professional Standard.


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News PHOTO:LICHFIELD DISTRICT COUNCIL

Lichfield Leisure Centre with above ground pool opens its doors The new Lichfield Leisure Centre

pool; poolside seating and changing

has opened its doors to the public.

village. The centre was designed

Owned by Lichfield District

by ReCreation, a company founded

Council, the centre – estimated to

by British Olympians – including

have cost around £11m – offers a

swimmers Rebecca Adlington OBE

range of amenities and has replaced

and Steve Parry – which provides

the ageing Friary Grange leisure

more affordable swimming pools

The centre was designed by

centre. Facilities include a 25m,

featuring an above-ground design,

ReCreation and features a 25m pool

six-lane variable depth swimming

which doesn’t require excavation.

PHOTO: PEXELS.COM/KINDEL MEDIA

Swim England launches governance review Swim England has launched a comprehensive governance review to evaluate and shape the organisation’s governance structures and procedures. 73% of children leaving primary school are able to swim

Data shows improvement in swimming attainment levels

The objective of the review will be to address some of the recommendations within the Listening Report, and to ensure the organisation is in “the best place” to deliver its One Swim England strategy.

The latest figures from Sport

school providers, schools and

“Starting with a blank sheet

England’s Active Lives Children’s

teachers, but it is clear there is

of paper, the governance review

Survey show that the number of

still so much work to be done.

will explore what best practice

children leaving primary school

“We want every child to be safe

governance structures and

able to swim 25 metres has

in, on and around the water. These

procedures could look like,” Swim

increased to 73%, an increase

figures are still below where they

England said in a statement.

of 3% in the last 12 months.

were in 2017 and far too many

Attainment levels for pupils

children are leaving school unable

sporting landscape with an

in Years 3 and 4 also showed

to meet the requirements so we

eye on future challenges and

an improvement of 2.8%.

must all redouble our efforts.

opportunities rather than how

“It will be rooted in the current

Speaking after the release of

“Swimming remains one of the

things have always been done.”

the figures, Swim England Chief

most popular activities amongst

The project will be guided by

Executive Andy Salmon, said: “It

children and it is more than

a Governance Review Steering

is positive to see these figures

just an activity, it’s a life-saving

Group, which will provide

heading in the right direction

skill. Every child should leave

strategic support and guidance,

which is testament to the hard

primary school able to be safe

acting as a “critical friend” by

work of Learn to Swim and Swim

in, on and around the water.”

making suggestions regarding how to conduct the review.

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SWIMNATION.UK ISSUE 1 2026


PHOTO: SWIM ENGLAND

RLSS UK appoints Sarah Don-Bramah RLSS UK has appointed Sarah Don-Bramah to the role of Director of Membership and Education. She will lead a team in the Society’s newly created Membership and Education The awards were revealed at a gala event in Birmingham

Directorate, focusing on membership, branches,

Swim England reveals National Award winners for 2025

volunteers, education, and

The winners of the Swim England

favourite events of the year, an

deepen engagement with

National Awards 2025 have been

opportunity to take a moment to

current and prospective

revealed, with a total of 25 awards

rightly applaud and give thanks to

members and volunteers.

being presented during a fantastic

so many people who do so much

She will report to CEO Simmy

celebration at Birmingham

for our sports and activities.

Akhtar and inform the board

University’s Great Hall. Winners

“Congratulations and a huge

events. She will work to strengthen and grow the RLSS UK membership support and offering. Sarah will also

on the directorate strategy.

included West Grinstead

thank you from everyone at

RLSS UK CEO, Simmy

Swimming Academy (Swim School

Swim England and from the

Akhtar, said: “Joining our

of the Year), Tees Active (School

whole aquatics community

Senior Leadership Team, Sarah

Swimming Award), Freedom

who owe you all so much.”

will lead the development

Leisure (Pioneering Pool Operator),

• To read the full list of the

and implementation of the

Active Aquatics (Aquatics For

2025 National Award winners

directorates’ operational plan,

All Award), Link Centre (Health

and to view a selection of

in collaboration with members

Impact Award) and Winsford

images from the awards event,

and branches, all of whom

Swimming Club (Club of the Year).

visit the Swim England website:

are critical to the success of

Swim England CEO Andy Salmon

swimming.org/swimengland/

achieving our mission and to

said: “These awards are one of my

national-awards-winners-2025/

ultimately create communities free from drowning.”

PHOTO: VIRGIN ACTIVE

STA and Virgin Active Renew Training Partnership STA has confirmed that Virgin

(L&D) Team has significantly

Active has re-signed its partnership

expanded its internal training

with the association, continuing

capability, delivering thousands of

the collaboration first established

face-to-face and blended learning

in 2021 to support the delivery

opportunities for team members

of aquatic and safety training

across its nationwide estate.

across Virgin Active’s UK clubs. The collaboration between the

Over the last four years, Virgin

two was first established in 2021

Active’s Learning & Development

Virgin Active will continue to deliver STA’s full portfolio of swimming teaching qualifications

SWIMNATION.UK ISSUE 1 2026

15


Briefing

SHAPING THE FUTURE Dave Candler, CEO, Swimming Teachers’ Association (STA), reveals details of the new Level 2 Qualification, which launched in January 2026

I

n January, STA officially launched its brand-

consultation, employers consistently told us that

new Level 2 Swimming Teacher Qualification.

new teachers needed more hands-on experience to

Developed and endorsed against CIMSPA’s

ensure they felt confident from the moment they

updated Professional Standard - and shaped

stepped onto poolside. In response, this qualification

by extensive feedback from members, swim

includes significantly more practical teaching and

schools, tutors, learners and employers

real-world application. It equips learners not only

across the UK - this new regulated qualification

with the knowledge of what to teach, but also the

represents an important step forward for our sector.

confidence and capability to teach effectively.

It will not only shape the future of the swimming

This focus on practical readiness marks a real

teaching profession, but also significantly streamline

shift in the industry and is one of the most

how courses are delivered and managed.

important developments of the new programme.

Building a modern, practical qualification A priority throughout development has been ensuring

Supporting tutors through modernised delivery

the qualification reflects the realities of today’s

Just as the needs of learners have evolved, so too have

poolside environment. The curriculum has been

the needs of tutors and Approved Training Centres. ATCs

completely refreshed and aligned with CIMSPA’s

highlighted the need for clearer delivery structures,

updated Professional Standard across the full learn-to-

more flexible models and reduced administrative

swim pathway, bringing together everything teachers

strain. We listened closely to those insights.

need to deliver safe, high-quality, inclusive lessons.

The result is a fully modernised delivery model

This enhanced curriculum includes key strokes,

supported by new digital tools and blended learning

aquatic skills, personal survival, rescue techniques

options. Tutors will now benefit from updated resources

and essential water safety - all informed by industry

designed specifically to simplify planning, running and

insight and the changing needs of learners. The

assessing courses. These enhancements mean courses

structure enables teachers to build strong technical

can be delivered more efficiently, whether face-to-

knowledge while also developing the broader skills

face, online, or through a combination of both.

required for effective, learner-centred teaching.

One of the most transformative innovations is our

Importantly, we have placed a much stronger

AI-assisted marking. This technology will automatically

emphasis on practical, work-ready skills. Across

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SWIMNATION.UK ISSUE 1 2026

check and process defined elements of learners’


portfolios, reducing the marking burden during courses while maintaining consistency and accuracy. This ensures tutors can spend more time teaching and supporting their learners, rather than managing paperwork. Learners, in turn, will receive feedback more quickly, which is vital for their progress and confidence. We have also introduced a fully digital learner portfolio and a standalone online safeguarding module. This allows learners to complete safeguarding independently and flexibly, ensuring that tutor-led time is focused on the core programme itself. By embracing modern learning methodologies and prioritising tutor contact time, this qualification

Crucially, this qualification is designed to train teachers - not to prescribe a specific awards programme

provides a more flexible, streamlined and supportive experience for everyone involved in training delivery.

A qualification designed for the whole sector To truly modernise training, it was essential that

for operators, local authorities and swim schools who need a predictable, high-quality standard of teacher training to support workforce planning. Crucially, this qualification is designed to train

this qualification created clarity and consistency

teachers - not to prescribe a specific awards programme.

across the sector. The new structure supports the

This ensures STA-qualified teachers remain equipped

full pathway of teaching across all ability levels,

to work confidently across different learn-to-swim

ensuring teachers can confidently support learners

frameworks used throughout the UK. This flexibility

at every stage of the learn-to-swim journey.

remains one of STA’s defining strengths, and it is central

At the same time, one of the qualification’s real strengths lies in its comprehensive scope. By

to supporting employers’ needs in a diverse sector.

bringing together the skills needed to teach every

Support beyond certification

ability and the full range of aquatic skills into one

Throughout consultation, employers were clear

clear pathway, it creates consistency for teachers

that training should not end the moment a teacher

and employers alike. This is particularly important

becomes qualified. They emphasised the need for

SWIMNATION.UK ISSUE 1 2026

17


Briefing

We are proud to lead the way as a national governing body for swimming structured post-qualification development to help new teachers grow in confidence, embed best practice and remain aligned with industry expectations. In response, this qualification includes built-in support beyond certification: every learner who completes the programme receives a bundle of CPDs and 12 months of STA membership. This ensures teachers continue to develop professionally during their first

commitment to listening to the industry, adapting to

year in the workforce, while giving employers the

change and leading with solutions that support tutors,

reassurance that their teams are supported, up to

empower learners and build a stronger, more confident

date and equipped for long-term progression.

workforce. As we look ahead to the coming years, this

Supporting the transition As part of this launch, we have invested heavily in supporting the entire training network. Throughout

launch marks the beginning of a new chapter - one where training is more efficient, more consistent and more aligned with the future needs of aquatics. For the 20,000+ teachers we represent, for the swim

2025, we delivered a comprehensive programme of live

schools and operators we support, and for the millions

webinars, tutor upskills, resources and implementation

of learners who rely on safe, high-quality swimming

briefings to ensure that ATCs, tutors, IQAs and swim

lessons, this qualification sets the standard for what

schools are fully prepared for the transition.

comes next. For more information and to register /

This collective preparation would ensure that when courses went live, teachers and training providers would

search for the first courses, visit www.sta.co.uk

be able to confidently adopt the new approach and

About the author

take full advantage of the enhanced delivery model.

Dave Candler is the CEO of the Swimming Teachers’

Looking ahead

Association (STA), a position he has held for 10 years, supporting more than 20,000 swimming teacher

Our new Level 2 qualification sets a new benchmark

members across the UK. Alongside this, he is CEO of

for swimming teacher training in the UK, and we

the International Federation of Swimming Teachers’

are proud to lead the way as a national governing

Associations (IFSTA), representing organisations in

body for swimming. By embedding digital tools,

22 countries worldwide. Dave also holds Chartered

embracing innovations such as AI-assisted marking

Manager Fellow status with CIMSPA and sits on

and strengthening the practical, learner-focused

the Swimming Alliance Steering Group, helping to

design, we are addressing today’s challenges

shape national standards, workforce development,

while shaping the learners of tomorrow.

and the future direction of the aquatics sector.

This qualification reflects STA’s long-standing

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SWIMNATION.UK ISSUE 1 2026


SwimNation Magazine.pdf

1

10/12/2025

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Policy

Diving deeper Grassroots sport is set to benefit from an extra £400m worth of funding. But will the investment allocated to swimming and aquatics go deep enough to save Britain’s pools?

W

hen the Government announced a

THE CAMPAIGN: A CALL FOR LOCAL ACTION

£400 million boost for grassroots

The coalition’s open letter to Government highlighted a

sports facilities as part of a wider,

stark reality. Since 2010, more than 500 pools have closed,

£900 million investment in sport in

stripping away 34,000 m² of water space. Nearly 60%

June 2025, it sounded like a lifeline.

of existing pools are past their design life or in need of

But for millions of swimmers and communities across

refurbishment. And with energy and staffing costs soaring,

England, the question remains: will that money actually

one in four councils is considering cutting leisure services.

reach the pools and leisure centres that keep Britain moving, and is it enough to make a real difference?

The stakes couldn’t be higher. Physical inactivity is projected to rise by 35% by 2030 if facilities

Earlier this year, a coalition of sector leaders from

continue to vanish. That means more pressure on

across leisure and local government – including Swim

the NHS, even greater health inequalities and fewer

England, ukactive, the Local Government Association,

opportunities for communities to stay active.

and Community Leisure UK – launched a campaign

The coalition argued that councils are best placed

urging ministers to channel this funding through local

to allocate funds strategically, ensuring investment

authorities. Their message was simple: if we want

reaches the facilities that matter most.

healthier communities, we need sustainable swimming pools and leisure centres at the heart of the plan.

Huw Edwards, Chief Executive at ukactive said: “Investing strategically in gyms, pools and leisure centres will demonstrate the Government’s commitment to the major drivers of physical activity”. This approach would also align with the Labour government’s 10-year health plan, which prioritises prevention and community wellbeing.

WESTMINSTER MEETING: MAKING THE CASE FACE-TO-FACE Following the campaign, Swim England Chief Executive Andy Salmon joined sector leaders at a Westminster roundtable with the Minister for Sport and DCMS officials. Their goal: to turn words into action. Speaking after the meeting, Salmon didn’t mince his words: “Swimming is particularly popular amongst older age groups, and those with a disability or long‑term health condition. If we want to tackle health inequalities and best support a healthier and happier nation then it’s vital we have a network of sustainable pools for people to access. That’s why we need to see this investment targeted at the pools and leisure centres the nation needs.” Swim England CEO, Andy Salmon

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His point was backed by hard data. 12.4 million adults


If we want to tackle health inequalities and best support a healthier and happier nation then it’s vital we have a network of sustainable pools for people to access

swam last year. The popularity of swimming is growing

The NHS’ performance relies on public leisure

amongst older age groups, with 280,600 additional

facilities to deliver its services - two thirds of cancer

regular swimmers aged 55+ in the last two years.

rehabilitation services and 79 per cent of social

When it comes to accessibility, more adults with a

prescribing initiatives are delivered in leisure centres.

disability or long term health condition swim than play

In addition, 75 per cent of grassroots sports clubs

football, tennis, rugby, hockey and cricket combined. Almost

rely on affordable leisure facilities to operate.

20 per cent of adults with three or more health impairments

Losing them would mean more than losing

swim. 1.4 million adults said swimming has helped ease

a lane; it would mean losing a vital part of

their anxiety or depression and regular swimming can

Britain’s wellbeing infrastructure.

cut the risk of chronic disease by up to 40% – making it one of the most effective tools for public health.

WHY POOLS MATTER MORE THAN EVER

THE ROAD AHEAD The Government’s £400 million pledge is a start, but the sector is clear: it must be spent wisely. Channelling

Swimming isn’t just a sport; it’s a lifeline. For families,

funds through local authorities ensures accountability,

it’s a safe way to stay active together. For older

strategic planning and alignment with health priorities.

adults and those with disabilities, it’s often the

As Andy Salmon summed up: “We need to make sure

only accessible form of exercise. And for millions,

swimming pools and leisure centres are recognised

it’s a proven antidote to stress and isolation.

as essential to community sport and public health.

Yet without urgent investment, these benefits could disappear. Leisure centres and pools are community anchors – places where health, social connection, and opportunity intersect.

This is about building a sustainable network for the future – not just patching holes today.” The message to ministers is loud and clear: invest where it counts. Because when pools thrive, communities do too.

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Event preview

Medical and safety experts to star at RLSS UK Technical Conference Some of the UK’s leading medical and safety experts will take the stage at the RLSS UK Technical Conference in February to share the latest insights into CPR, First Aid and water safety

A

s the leading organisation for

On 12 February 2026 at the Coventry

water safety and lifeguarding,

Building Society Arena in Coventry, the

Royal Life Saving Society UK

RLSS UK Technical Conference will explore

(RLSS UK) works with some

the science behind new guidelines from

of the most experienced and

the Resuscitation Council UK (RCUK), which

respected medical professionals

are based on systematic evidence reviews,

and safety experts to keep its industry-leading

consensus development and broad stakeholder

awards and qualifications robust and aligned

engagement, including healthcare professionals,

with the latest evidence-based guidance.

the public and cardiac arrest survivors. Designed to improve survival, strengthen emergency care systems and ensure consistent, high-quality training and practice across the four nations, the Technical Conference will show delegates how these guidelines will impact RLSS UK’s qualifications and awards. Attendees can also join presentations and workshops on the importance of AEDs, first aid and swimming pool safety, as well as meet the experts. Jo Talbot, Commercial Director, RLSS UK, says: “It’s an honour to welcome such high-calibre speakers to our Technical Conference. Our expert presenters have extensive theoretical knowledge and practical clinical experience and will provide clear guidance on the latest changes to CPR and First Aid within RLSS UK qualifications and awards, as well as insights into swimming pool safety and operations. This event is an excellent opportunity to learn, network and hear directly from leading experts in the field. We look forward to seeing you there.”

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This event is an excellent opportunity to learn, network and hear directly from leading experts in the field THE SPEAKERS Jessica Rogers, Emergency Medicine Resident with a specialist interest in

delivers a system that now has over 115,000 defibrillators registered by over 75,000 individual guardians and organisations.

trauma and first aid. Rogers currently

Alex Gleeson, Paramedic. Gleeson

sits on the ILCOR First Aid task force

began his career as a lifeguard and

and the MDEI committee and was an

held several roles in the leisure industry

author of the ERC Guidelines 2025 for

before transitioning to a career in

First Aid and Basic Life Support. She was

emergency services. Gleeson has been

one of the founders of the Young ERC.

responding to 999 calls for the past four

Martin Horton, Consultant Advanced

years at West Midlands Ambulance Service and

Clinical Practitioner in Emergency Medicine

forms part of the Special Operations Response

and credentialed in both adult and paediatric

Team that provides support at major incidents.

emergency care. Horton holds the Royal College

Ian Ogilvie, Chartered Health and Safety

of Surgeons Diploma in Immediate Care and

Practitioner. Passionate about the safe

is an educator in Advanced Life Support for

supervision of swimming pools, open water

both adults and paediatrics on the European

and drowning prevention, Ogilvie has been

Major Trauma Course. He also lectures in

involved in several UK publications and course

Advanced Clinical Practice at the MSc level.

development for awarding bodies in the UK

Simon Dunn (MBE), Head of The Circuit

and the Commonwealth. He was instrumental

Operations at the British Heart Foundation.

in the creation of the National Pool Supervisor

Responsible for the operational delivery of the

Qualification (NPSQ) and is a co-author and editor

UK’s national defibrillator registry, The Circuit,

of several pool plant manuals and publications.

Dunn works with the 14 NHS ambulance services

● For more information, please contact a member

and the national partnership that funds and

of the Conference team at events@rlss.org.uk

SWIMNATION.UK ISSUE 1 2026

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Training

Meeting demand and telling our professional story Tara Dillon CEO CIMSPA

C

areers in aquatics is at a pivotal moment, with demand for skilled professionals higher than it’s ever been and the opportunities for progression significant. But alongside filling vacancies, we

have a bigger responsibility and that’s to tell a strong, positive story about aquatics as a professional career, and one that reflects the diversity, impact and potential that aquatics has.

THE SCALE OF DEMAND

It’s important to recognise that professionalisation isn’t just about qualifications - it’s about pride

Recent data from CIMSPA and Lightcast shows the depth of opportunity in lifeguarding and

including arthritis. Teachers and instructors who

swimming instruction. Between November

are trained in adapted exercise to support those

2024 and November 2025, the UK recorded

with long-term conditions can transform lives.

5,211 lifeguard vacancies across 422 employers, including 194 management roles. For swim instructors, coaches and teachers,

Equally, as the population ages, demand for safe, low-impact activity that supports both physical and mental wellbeing grows. Aquatic

the picture is equally compelling with 1,813

programmes tailored for older adults help

vacancies across 128 employers in the past year.

maintain strength, balance and independence,

SPECIALIST SKILLS ARE WHERE THE FUTURE LIES As with other professions across the physical activity

helping to reduce falls which currently costs the NHS and social care system over £2.3 billion a year, as well as improving quality of life. Cultural barriers, lack of representation and

sector, the aquatics profession’s future isn’t just

accessibility challenges mean some communities

about filling traditional roles, because it’s also about

have historically had lower participation levels in

developing specialist and adapted skillsets that meet

swimming than others, so growing the number of

the needs of diverse participants and communities.

professionals with the skillset to support diverse

Aquatics professionals are increasingly called upon to

communities is crucial. More professionals who are

support people with long-term health conditions as

equipped with cultural awareness and inclusive

water-based exercise is proven to aid rehabilitation,

teaching strategies are key to breaking down barriers

improve mobility and reduce pain for conditions

and ensuring swimming is truly for everyone.

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These specialist areas require additional skillsets, but they also offer immense professional reward and recognition. They position aquatics

message that aquatics is a skilled, professional sector with recognised career routes. Continuing Professional Development (CPD) is

professionals as health advocates, inclusion

key to unlocking these opportunities with learning

champions and community leaders.

in adaptive and inclusive practice as well as

WHY WE NEED A STRONG STORY

working with specific populations. Employers and customers value CPD as a marker of quality, but

Despite these opportunities, the sector often

it’s important to recognise that professionalisation

struggles with perception. Too often, lifeguarding

isn’t just about qualifications - it’s about pride. It’s

and swim teaching are seen as temporary jobs

about positioning aquatics as a career of choice,

rather than respected careers. That narrative must

not chance, because when we tell that story

change. We need to champion the professionalism

effectively, we attract talent, retain experienced

of our workforce, highlight structured pathways and

professionals, and elevate the sector as a whole.

showcase the impact we make every day - whether

Aquatics is a career that saves lives, promotes

that’s teaching a child to swim, helping an older

health, and builds confidence. As a career it offers

adult regain confidence or supporting someone

flexibility, progression and purpose. With thousands

with a chronic health condition to stay active.

of vacancies and growing demand for specialist

The sector’s professional standards and

skills to support a more diverse participant

accredited qualifications underpin this story.

community, the opportunities are real and now

These frameworks give us credibility and a clear

is the time to make sure the world knows it.

SWIMNATION.UK ISSUE 1 2026

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Event preview

To the Summit

The One Swim England Summit, to be held in March 2026, will set the scene for a transformational journey for the future of aquatics

S

wim England is reaffirming its commitment to listening, collaborating and leading the aquatics community through a series of bold initiatives designed to shape the future of swimming

and water-based activity in England. This is not just evolution, it is a transformational change

At the heart of the event are three key

journey that places inclusion, innovation, and

themes: Lead, Learn, and Inspire.

sustainability at the heart of everything we do.

LEAD – driving strategic conversations that

At the centre of this vision is the One Swim

set the course for the future of aquatics, from

England Summit, taking place on Thursday 19

governance and safeguarding to workforce

March 2026 at The Vox Conference Centre, Resorts

development and sector-wide standards.

World Birmingham. This landmark event will unite

LEARN – providing opportunities for professional

every part of the sector including clubs, operators,

growth through workshops, co-design sessions,

teachers, coaches, volunteers and partners to co-

and knowledge sharing that empower individuals

create great experiences in and around the water.

and organisations to deliver excellence.

The Summit: a catalyst for cultural change The Summit marks a pivotal moment in our shared

INSPIRE – showcasing innovation, celebrating success stories, and highlighting the transformative power of water to change lives and communities.

journey and a chance to turn vision into action and shape the future of aquatics together. It builds on the

These themes will be underpinned by opportunities

foundations laid during Swim England’s nationwide

to collaborate, explore product showcases, and

Vision and Values Roadshows in 2024, which engaged

understand Swim England’s evolving role in serving the

thousands of voices across the aquatics ecosystem to

community. The Summit is designed to be interactive,

define a shared purpose and set the stage for cultural

inclusive, and future-focused bringing together

change. Insights from these conversations informed the

expertise and ambition to create lasting impact.

One Swim England strategy, launched in November 2024,

Andy Salmon, Swim England CEO, said: “The summit

and continue to guide the organisation’s priorities today.

is a moment for our sector to unite, listen, and lead. The Summit will create spaces where collaboration thrives, where every voice is valued, and where decisions are

The Summit will create spaces where collaboration thrives, where every voice is valued 26

SWIMNATION.UK ISSUE 1 2026

shaped by a shared commitment to the long-term health and sustainability of aquatics. Our vision (great experiences in water, for all and for life) is ambitious and together we can continue the journey toward safer, more enjoyable environments, stronger clubs and provision and a skilled, supported workforce that can deliver excellence across the leisure ecosystem. The Summit is where that commitment takes shape.”


Commitment matched by action

lessons supporting our goals for lifelong participation

The commitment to collaboration is matched by

and a sustainable future for aquatics. By streamlining

tangible action. In January 2026, Swim England will

the pathway, we’re helping operators build stronger

launch its new SEQ Level 2 in Teaching Swimming

workforces and ensuring more people can access

qualification, setting a new standard for excellence

high-quality swimming lessons. Ultimately, this is

in swimming teacher training. This streamlined

about future-proofing the sector and ensuring that

qualification replaces the previous two-step pathway,

everyone has access to great experiences in water.”

enabling learners to qualify faster with all the skills they need to teach confidently from day one. Built on sector-wide consultation and aligned

Driving transformation through collaboration The Summit will build on this momentum, offering

with CIMSPA’s updated professional standards,

delegates a unique opportunity to engage in strategic

the qualification combines theory with hands-on

discussions, professional development, and co-design

experience, modern assessment technology, and flexible

sessions focused on the sector’s most important

entry routes including direct entry, Learn to Swim Helper

priorities from workforce development and retention

progression, and upgrades for existing Level 1 teachers.

to safeguarding, accessibility, and innovation.

The new qualification combines theory and hands-

This is where the future of aquatics will be

on experience, modern assessment technology,

shaped. Delegates will hear from inspiring speakers,

and flexible entry routes, including direct entry,

explore cutting-edge products and services, and

progression from the Learn to Swim Helper CPD,

participate in interactive sessions designed to

and upgrades for existing Level 1 teachers.

turn ideas into action. The event will spotlight

It features 50 hours in total qualification time,

innovation and celebrate the power of water to

including 38 hours of guided learning with a tutor,

transform lives physically, mentally, and socially.

convenient online self-directed learning and practical experiences assessment time. The course qualification

A movement for change

offers a balance of theory and hands-on teaching,

Swim England invites everyone with a stake in aquatics

with practical assessments taking place in live lesson

including operators, providers, teachers, coaches, tutors,

environments to ensure learners are confident and

volunteers, and suppliers to join this movement for change.

capable from the moment they step onto the poolside. Andy Salmon, Chief Executive of Swim England,

● For more information and to secure your place, visit

said: “This qualification is about quality without

www.swimming.org/swimengland/one-swim-england-summit/

compromise. It delivers poolside-ready teachers

or contact onesummit@swimming.org for exhibiting and

equipped to provide safe, inclusive, and inspiring

sponsorship opportunities.

SWIMNATION.UK ISSUE 1 2026

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Briefing

A new benchmark for community leisure The opening of Lichfield Leisure Centre is a statement of intent for public leisure centres

T

he opening of the new Lichfield Leisure

a shared commitment to social value, sustainability

Centre at Stychbrook Park marks more than

and quality. ReCreation, appointed as development

the launch of a building; it represents a

partner following a robust and transparent procurement

statement of intent for community health,

process, brought not only technical expertise but a deep

inclusion and long-term investment in

understanding of aquatic sport and community leisure.

swimming. Now open and already welcoming

That understanding is rooted in ReCreation’s unique

residents through its doors, the centre stands as a proud

leadership. Founded by Olympians, Adrian Turner, Steve

example of what can be achieved when a forward-

Parry and Rebecca Adlington OBE, the organisation carries

thinking local authority works in true partnership with

elite sporting insight and a shared love of swimming into

an experienced, values-led development partner.

every project it undertakes. Their experience of world-class

From the outset, Lichfield District Council set out

facilities, athlete-centred design and the transformative

an ambitious brief: to replace the ageing provision at

power of swimming has been evident throughout the

Friary Grage with a modern, efficient and welcoming

development. This was not about building to minimum

leisure destination that would serve the district for

standards; it was about creating a facility that inspires

generations. The journey from concept to completion

participation, supports talent pathways and makes

has been collaborative and purposeful, shaped by

everyday swimming accessible and enjoyable for all.

Council leaders and the ReCreation team attended the official opening

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A FACILITY DESIGNED FOR PEOPLE AND PERFORMANCE The completed leisure centre is a contemporary, light-filled building set within the green surroundings of Stychbrook Park. At its heart is a new swimming pool hall designed to accommodate learn-to-swim, fitness swimming, club training and community sessions. Additional facilities –including an indoor cycling studio, 100-station gym, adaptable fitness studio and community room – provide flexible space for health, wellbeing and dry-side activity, while a children’s play area and 3G football pitches encourage wider participation ensuring the centre operates as a true community hub rather than a single-use venue.

At its heart is a new swimming pool hall designed to accommodate learn-to-swim, fitness swimming, club training and community sessions

Delivered over a tightly managed construction

The above-ground system enabled faster installation

programme, the project demonstrates how clarity of

and reduced groundworks, contributing to programme

vision and partnership working can translate into efficient

certainty and cost control. Financial savings were

delivery on site. Modern methods of construction,

achieved not only at construction stage but also through

careful phasing and early engagement with specialist

the long-term durability of the pool tank. Designed

suppliers helped to control risk, reduce disruption and

for longevity, the system offers excellent resistance

maintain momentum from ground-breaking to opening.

to structural movement and wear, reducing future maintenance liabilities and providing confidence that the

INNOVATION ABOVE GROUND: THE ASTRAL POOLS UK SOLUTION

pool will remain operational and efficient for decades.

A defining feature of the project is the above-ground

engineering of the Astral Pools UK solution supports

pool solution supplied by Astral Pools UK. Selected

consistent water quality, thermal efficiency and ease

through the procurement process for its proven

of access for maintenance teams. For users, these

performance and whole-life value, the modular

technical benefits translate into a high-quality swimming

pool tank has delivered significant advantages

environment: comfortable water temperatures, clean

over traditional in-ground construction.

lines of sight and a sense of space and safety.

From an operational perspective, the precision

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Briefing

The mix of facilities encourages wider participation, ensuring the centre operates as a true community hub

DELIVERING SOCIAL VALUE WHERE IT MATTERS

and the inherent efficiencies of the above-ground

Beyond bricks, mortar and steel, the true measure of the

pool system contribute to lower energy consumption

Lichfield Leisure Centre lies in its social value. Throughout

and reduced carbon impact. Suds technology and BNG

development, the council and ReCreation embedded

of 20% align the project with wider sustainability

social outcomes into decision-making. Local employment

goals while boasting Bream Very Good status.

and supply chain opportunities were prioritised during construction, while the completed facility is already

A PARTNERSHIP MODEL FOR THE FUTURE

supporting jobs, volunteering and skills development.

The relationship between Lichfield District Council and

The centre is designed to be inclusive and affordable,

ReCreation has been central to the project’s success. Built

encouraging participation from all sections of the

on trust, transparency and shared purpose, the partnership

community. Partnering with Swim England, the facility

model allowed challenges to be addressed collaboratively

benefits from Water Wellbeing accreditation, enabling

and opportunities to be maximised. The result is a facility

a more inclusive aquatics programme, ongoing support

that reflects local needs while benefiting from national

and training for staff, creating a supported environment

and international best practice in aquatic development.

for those with long term health conditions. Learn-to-

Councillor Doug Pullen, Leader of Lichfield District

swim programmes, school access, disability-friendly

Council, said: “We are delighted that we have been able

design and targeted health initiatives ensures that the

to deliver a brand-new leisure centre for the residents

benefits of the investment are widely shared. In a time

of Lichfield District. It is already proving to be very

when physical inactivity presents a growing challenge,

popular offering state-of-the-art sports and fitness

the new centre plays a vital role in supporting public

facilities, and with its community room and outdoor

health, mental wellbeing and social connection.

play area it’s a fantastic hub for the whole community.

Environmental responsibility has also been a key consideration. Efficient plant, thoughtful building design

“This vitally important leisure centre has been made possible through our collaboration with ReCreation. It has been a positive relationship with both parties working in support of a shared vision. The result is a facility that we are very proud of and one that will enhance the lives of our residents for many years to come.” As the first swimmers dive in and families make the centre part of their weekly routine, Lichfield Leisure Centre already feels like an established part of the community. Its opening signals a positive future for swimming in the district and sets a benchmark for how councils, developers and specialist partners can work together to deliver lasting value.

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The result is a facility that we are very proud of and one that will enhance the lives of our residents for many years to come


People

STAr Swimming Teacher – sponsored by Splash About Winner: Justyna Sandomierska-Wasik

Aquatic Excellence Award Winners 2025

STAr Tutor (Pool Plant) – sponsored by AFM (Activated Filter Media) Winner: Aaron Bower

O

n Friday 17th October, STA hosted its annual Aquatic Excellence Awards to celebrate and showcase the achievements of all those who have been involved in delivering learn to swim

programmes and aquatics training over the last 12 months, in line with STA’s charity objectives. For 2025, 12 STAr winners were announced, as three new categories were added this year for STAr Aquatics, Lifesaving and First Aid, and ceremony was held at the Radisson Blu East

STAr Not-for-Profit Community Campaign – sponsored by AFM (Activated Filter Media)

Midlands Airport Hotel, as part of STA’s two-

Winner: Sophie Mann & Adam Comfort

Pool Plant Tutors of the Year. The presentation

day national conference, and hosted by STA’s President Ali Beckman, STA’s CEO Dave Candler and STA’s Water Safety Ambassador Mike Goody. Dave Candler, STA’s CEO said: “Every year, the Aquatic Excellence Awards remind us just how many inspiring people there are within our STA family and the wider aquatics community. From teachers and tutors to training centres and campaigners, this year’s winners represent the very best of what our industry stands for – dedication, compassion, and a shared commitment to making swimming and water safety accessible to all.”

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STAr Swim School Provider of the Year (over 500 participants per week) – sponsored by Soakly Winner: GLL


STAr Tutor (Aquatics) – sponsored by Splash About

STAr Tutor (Lifesaving & First Aid) – sponsored by Atlantis, the Swimming Teachers App

Winner: Becky Dowling

Winner: Ross Othen

STAr Member – sponsored by SwimSure

STAr Water Safety Educator – sponsored by SwimSoft MOR Solutions

Winner: Christopher Kelly

Winner: Rebecca Ramsay – Doing it for Dylan

STAr Swim Academy – sponsored by Atlantis, the Swimming Teachers App

STAr Swim School Provider of the Year (under 500 participants per week) – sponsored by Soakly

Winner: Active Lambeth

Winner: Turtle Tots – Staffordshire

STAr Approved Training Centre of the Year (less than 50 courses) – sponsored by Atlantis, the Swimming Teachers App

STAr Approved Training Centre of the Year (more than 50 courses) – – sponsored by SwimSoft MOR Solutions

Winner: Comfort Academy

Winner: Neptune Aquatics

SWIMNATION.UK ISSUE 1 2026

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People

In conversation

Sophie Mann & Adam Comfort Comfort Academy not only trains swimming teachers, it has also made an extraordinary impact on young carers by removing financial barriers and offering free swimming lessons. For its work, the company won two STA Awards in 2025 – Approved Training Centre of the Year and Notfor-Profit Community Campaign of the year. SwimNation spoke to founders, Sophie Mann and Adam Comfort

What is Comfort Academy and what does it do? Comfort Academy is an STA Accredited Training Centre (ATC), meaning we deliver courses to train and qualify individuals wishing to enter the world of aquatics. We offer multiple qualifications and will continue to expand this range in the future. Comfort Academy has multiple partnerships with local leisure centres, schools, colleges, charities, and swim schools across Essex, Surrey, Kent, London, and Dorset. We are also happy to support any aquatic business by delivering qualifications tailored to their needs and are always looking to expand our locations.

What was the motivation behind setting up Comfort Academy? We started Comfort Academy initially due to a lack of instructors in the industry. Adam owns Comfort Aquatics, with Sophie as the Swim Coordinator, and we were struggling to recruit good-quality instructors into the swim school. Recruitment of experienced, high-quality instructors was extremely challenging; however, we noticed an increasing number of newly qualified instructors applying who needed a little more training and nurturing. As we are both qualified and experienced tutors, we decided to start our own training centre to bridge this gap. Running our own STA ATC allows us to deliver courses in line with STA standards while also ensuring that instructors are trained to a

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high standard and are ready to integrate into swim schools. We are also able to run additional qualifications within our ATC, such as Baby and Preschool, Lifesaving, and Certificate courses. These are valuable upskilling opportunities that can be offered to instructors to ensure they are continuously developing throughout their swimming careers. Additionally, we are affiliated with NOWCA, through which we offer Open Water Coaching qualifications. This partnership is extremely important to us, as Adam started


with NOWCA as Head Coach, then progressed to Head Tutor, and we are now their sole Training Provider. Comfort Academy was originally established to support recruitment within Comfort Aquatics; however, in less than a year we have delivered over 35 courses and now work with multiple contracts, networks, and locations, not only across the UK but internationally. So the motivation behind Comfort Academy was initially to support recruitment. However, we have both worked for multiple ATCs where we were unable to deliver courses in the way we wanted. We were working for multiple organisations, following different processes, and began to lose the fun, sparkle, and value of being an STA Aquatic Tutor. As a result, we decided to establish our own ATC, where we could take a more hands-on, fully engaged, and involved approach. By doing so, we were able to carefully select the very best freelance tutors and elevate Comfort Academy into one of the leading ATCs.

How many people have you trained this year? We have qualified 180 people across multiple aquatic disciplines during 2025, which is an incredible achievement for our first year. We have also worked with three leisure centres, six swim schools, and three charities. In 2026, we aim to increase our locations and partnerships, allowing us to qualify and upskill even more people. Our charity work will also continue, and we are committed to providing as many opportunities as possible.

How would you describe the current state of the swimming teaching sector? We see the sector as building a new and brighter future in aquatics. Since the pandemic, we have seen a significant reduction in swimming instructors, with many experienced professionals leaving the industry permanently, which has been extremely sad to witness. In response, STA launched the STAnd Up for Swimming campaign, which offered free training and qualifications to hundreds of people to introduce a new generation of swimming instructors into the sector. This campaign has had a hugely positive impact, and over the past five years STA has delivered more campaigns, conferences, and Level 2 aquatic qualifications than any other governing body. The next exciting development is the launch of the new STA Level 2 Swimming Teacher Qualification, which removes the confusion created by multiple courses and levels for becoming a swimming teacher. This new qualification brings together the most important content to ensure instructors are fully prepared to work immediately upon successfully completing their course. It represents a major step forward in standardising the industry and raising professional standards.

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People

What do you see as the sector’s biggest threats? The biggest threat to the industry at present is the closure of many pools and leisure facilities across the UK. With fewer pools available, many people have limited opportunities to learn the basics of swimming, lifesaving, and personal survival— skills we consider extremely vital. From a training perspective, one of the challenges is the lack of full alignment between different organisations delivering swim teaching qualifications. STA has embedded a prior learning and RPL process into its courses, allowing individuals holding other regulated qualifications to have their prior learning recognised, which supports progression and mobility. However, differences in how qualifications are positioned and applied across the sector can influence recruitment practices, with some employers favouring one over another. While often unintended, this can narrow the available teaching workforce. We hope that the introduction of STA’s new course, alongside equivalent qualifications, will help encourage a more standardised and flexible approach to swim teacher recruitment. Employers should be encouraged to recruit individuals holding any recognised Level 2 qualification, to ensure access to the widest possible talent pool at a time of ongoing staffing shortages.

And what about opportunities? Comfort Academy is looking forward to supporting the launch of the new STA qualification and integrating it into our course offerings alongside many others. We are continually taking on new contracts, locations, and partnerships across the UK. Alongside this growth, we are welcoming many new tutors to our company and supporting as many probationary tutors as possible.

What does winning the STA Awards mean to you and the Comfort Academy? Winning not just one but two STAr Awards in 2025 was everything. We went from a single conversation (“shall we just open our own ATC?”) to being awarded ATC of the Year after only ten months of operation. It was a huge achievement, and we are incredibly grateful. Adam mentioned at the previous awards ceremony that “next year, I want to win that one,”

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SWIMNATION.UK ISSUE 1 2026

We are both immensely proud of ourselves and our incredible team of tutors and, through hard work and dedication, it became a reality. We were also fortunate not only to be recognised but to win the Non-for-Profit STAr Award 2025 for our work with local Young Carer charities. We were extremely proud, particularly as we were up against one of the largest charitable leisure companies in the UK. We are both immensely proud of ourselves and our incredible team of tutors. We are truly humbled to be able to support, engage, and promote STA values within our business, and we will continue to do so throughout 2026 and beyond.

What are your plans for Comfort Academy for the year ahead? Comfort Academy has ambitious plans for this year. One of our key priorities is to support the launch of some of the initial new Level 2 qualifications, having worked closely with Kayle, Jodie, and Brett, who are all part of the Qualification Development Team at STA. We aim to continue supporting our tutors, swimmers, and learners through a wide range of qualifications while expanding our course offerings. We strive to thrive within the aquatics industry and to further establish ourselves as a leading ATC. A core passion of ours is our charity work, through which we offer free swimming lessons, fun swim sessions, and free training and qualifications to young carers across Dorset and Essex. We would love to expand this charitable work as we move into 2026 and beyond.


E TH E E V AT SA D

17-18 JUNE 2026 EXCEL | LONDON

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Elevate26-SavetheDate-1p-A4-Ad.indd 1

02/09/2025 14:46


Briefing

BEYOND LEISUREWEAR Elevate your branded uniforms with BLU Leisure’s expertise

I

n today’s competitive marketplace, your team’s attire does more than just clothe them; it embodies and amplifies your brand’s identity. BLU Leisure, known for its bespoke leisure-related uniforms, has evolved. Now, they bring the same level of innovation and service to staff-branded uniforms across diverse sectors, including leisure, health + fitness, hotels + hospitality, food + beverage, holiday parks and beyond.

Why BLU Leisure stands out

1

Bespoke designs that enhance a brand’s identity BLU Leisure creates individual designs that align

perfectly with clients’ corporate identity – garments that are as unique as the brand itself. This ensures teams are always looking and feeling professional.

2

Ranges for all roles BLU’s expansion into new categories brings together high-performance leisure

+ workwear and powerful branding which allows them to create ranges for all types of roles on large sites, from gym instructors to life-guards, from bar staff to maintenance. Think polo shirts and shorts, branded hi-vis gear, hoodies, softshell jackets – designed for safety, comfort and visibility in demanding environments

3

Seamless stock management and convenience With a proven stock management system, BLU ensures clients can call off required items when

needed – simplifying distribution, reducing downtime and keeping operations efficiently branded.

4

Proactive service and purchasing insights BLU Leisure doesn’t stop at fulfilment. BLU monitors usage and ordering

patterns to suggest updates that enhance comfort, performance, and team cohesion.

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SWIMNATION.UK ISSUE 1 2026


Everyone Active, with more than 150 leisure centres nationally, relies on BLU’s streamlined stock-management systems Who’s already benefiting?

● Intelligent inventory for your brand’s needs:

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robust systems ensure the right items arrive when and where they are needed. ● Service that scales: proactive, client-centred service that supports evolving team dynamics and branding goals.

long trusted BLU not just for fitness uniforms but for a wide range of branded apparel. From personalised items to staff uniforms across spa, café, and frontof-house teams, BLU’s bespoke solutions have supported numerous operations for over a decade

Looking to elevate your team’s look, efficiency, and

Everyone Active, with more than 150 leisure

brand presence – no matter the environment? BLU

centres nationally, relies on BLU’s streamlined stock-

Leisure brings decades of bespoke design, operations-

management systems – delivering at-scale uniforms

smart systems, and promotional flair to every

and branded accessories across hundreds of locations.

garment. Whether you’re preparing a warehousing team for peak season or outfitting your customer-

Multi-functional branded uniform:

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● Performance meets presentation: uniforms

built to work hard and look sharp across sectors: from logistics to hospitality. ● Branding that works overtime: uniforms designed to reflect and elevate your brand identity, in and out of the work place.

Is your brand ready to explore tailored uniform solutions that work as hard as your teams do? Contact BLU Leisure directly: Tel: 01908 582525 Email: info@bluleisure.co.uk

SWIMNATION.UK ISSUE 1 2026

39


People

Providing lasting change SwimNation speaks to Danielle Obe, Immediate Past Chair of the Swimming Alliance and Founding Chair Emeritus of the Black Swimming Association (BSA)

W

hen asked whether she has always been passionate about physical activity, Danielle Obe – the immediate past chair of the Swimming Alliance and the

founder of the Black Swimming Association (BSA) – says that her interest has always been in systems, not slogans. Or, as she puts it “how people access everyday life safely, confidently and with dignity”. “Sport and aquatics are powerful spaces to explore that, because they sit at the intersection of health, education, community and wellbeing,” she says.

What does the Alliance do?

In a wide ranging interview, SwimNation spoke

The Alliance convenes, coordinates and

to Obe about her role as the chair of Swimming

advocates. It aligns sector priorities, supports

Alliance (from which she stepped down in January

evidence-led engagement with government

2026), her founding of the BSA and her views on

and strengthens coherence across four

what lies ahead for the UK’s aquatics sector.

interlocking areas: school swimming, workforce sustainability, inclusion and policy influence.

Where did the motivation to set up the Swimming Alliance come from?

What have been its biggest achievements so far?

The Alliance emerged from a recognition that

Establishing credibility. The Alliance is now

fragmentation was limiting impact. Declining

recognised as a trusted convening space, with

participation, inconsistent school swimming

active subgroups, clear priorities and a growing

outcomes, workforce instability, facility pressure

influence on national conversations.

and fragmented policy engagement were not issues

The Alliance’s most significant achievement to

any single organisation could solve alone. The

date is the establishment of the National School

aquatics sector needed a formal mechanism for

Swimming Taskforce as a formal flagship project.

coordination, alignment and collective influence.

This has created, for the first time, a unified

The Alliance provides that space - a national

sector response to the persistent problem of

convening platform bringing together organisations

inconsistent and ineffective school swimming

with the authority to act, not simply observe. The

provision. The Taskforce is now the primary

Alliance is collective and has been shaped by governing

mechanism through which the sector is shaping a

bodies, operators and system leaders who recognised

coherent national approach to school swimming

that shared challenges require shared leadership.

and water safety. Alongside this, the Alliance has

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SWIMNATION.UK ISSUE 1 2026


embedded a clear governance structure through

This will be delivered through three defined

its Steering Group and subgroups, enabling

structures: A Strategic Working Group, a Technical

focus and alignment to its agreed priorities.

Working Group of nominated subject experts and a dedicated Education Group, bringing together

What are the plans for Swimming Alliance in 2026 and beyond?

specialists from education and water safety

Deepening impact through the National School

The Alliance will use findings from its workforce

Swimming Taskforce, workforce reform and

survey to support recruitment and retention across

sustained policy engagement. The School Swimming

aquatic roles. This includes continued collaboration

Taskforce will lead the development of a national

with CIMSPA on pathways for young people not

framework for school swimming and water safety.

in education, employment or training, supporting

This work responds directly to the Department for

the rollout of new professional standards and

Education’s Curriculum and Assessment Review,

qualifications, and ensuring workforce planning

particularly the call for a more concise, scaffolded

aligns with the evolving school swimming model.

approach to attainment targets and progression.

Workforce development is the second major priority.

Inclusion work will be more focused and deliberate.

The framework will include:

Rather than spreading effort too thinly, the Alliance

l Delivery guidance setting out a

will identify one priority needs group in 2026

standardised, evidence-led approach to

and develop targeted guidance, case studies and

teaching swimming and water safety

influence activity. This approach allows depth,

l Best practice guidance for operators,

learning and transferability across the sector.

schools and parents

Communications underpin all of this work.

l Clear alignment between educational

The Alliance will launch a Knowledge Hub on

outcomes and aquatic delivery

its website, supported by SwimNation and

SWIMNATION.UK ISSUE 1 2026

41


People

member channels, alongside a structured

Over the past five years, the BSA has developed

pipeline for best practice and case studies to

programmes, research and delivery models that

ensure consistent dissemination of learning.

support people from complete unfamiliarity with

At a policy level, priorities include engagement

water through to safe participation and onward

around the £400 million grassroots sport

progression. Alongside delivery, the organisation has

investment, rebuilding government relationships,

played a growing role in shaping policy, influencing

and adapting sector communications to

sector strategy and reframing swimming as a

reflect changes in local government structures

public health and safety issue, not just a sport.

following devolution and reorganisation.

What inspired you to establish the BSA? You’re also the founder of the Black Swimming Association. For those who might not be familiar with it, what is it and what does it do?

The BSA was born from lived experience, but it

The Black Swimming Association (BSA) began, in March

health professionals, community organisations,

2020, as a response to a very simple but serious reality:

families, teachers, operators and national bodies

too many communities in the UK were excluded from

made it clear that this was not just about

water safety knowledge and aquatic participation

motivation or culture; it was about systems.

long before they ever reached a swimming lesson.

What quickly became apparent was that

What the BSA does is address what happens

was shaped through listening. Early conversations across the aquatics sector, local authorities,

everyone could see the problem, but no one was

before access. We recognised early on that traditional

positioned to bridge the gap between communities

entry points into aquatics assumed familiarity,

and the sector in a structured, credible way.

confidence and trust that simply did not exist for

So the process became one of design. We

many families. So instead of starting at “learn to

researched, mapped barriers, tested assumptions

swim”, we built pathways that start earlier – with

and began building something that could operate

orientation, safety, confidence and understanding.

both on the poolside and in policy rooms.

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SWIMNATION.UK ISSUE 1 2026


The organisation has grown from an idea into a nationally recognised awardwinning institution

What were the biggest challenges in getting the BSA up and running?

represents meaningful progress from where we started.

Legitimacy. When you are naming gaps that

nationally recognised award-winning institution

systems have normalised, you have to work

with a professional team, a body of evidence,

twice as hard to be taken seriously.

proven programmes and established partnerships

Building trust with communities while simultaneously earning credibility with institutions required patience

The organisation has grown from an idea into a

across health, education, sport and government. Importantly, the BSA is now entering a new phase.

and consistency. We were very intentional about

With the appointment of its first Chief Executive,

grounding everything we did in research and outcomes.

I am transitioning into the role of Founding Chair

Another challenge was pace. The need was urgent, but systems move slowly. Learning how to navigate

Emeritus, ensuring continuity of ethos while releasing operational leadership to the next chapter.

that tension without compromising the integrity of

between aquatics and disenfranchised communities.

There is a perception that Black people do not traditionally engage with aquatics. Is that still true?

That is still the case, but the definition of that

That perception exists, but it is misleading. Our

bridge has matured. Initially, the focus was access.

research consistently shows that the issue is not

Today, it is infrastructure. The BSA has helped the

disinterest. It is unfamiliarity, fear, cost, lack of early

sector understand that inclusion is not an add-

water safety knowledge, hair etc. When these barriers

on; it must be designed into systems, training,

are addressed properly, participation follows.

the work was a defining part of the early years. The original mission was for BSA to be a bridge

programmes and policy from the outset. The shift has been tangible. The BSA’s frameworks and

Language matters here. When we describe communities as “hard to reach”, we often ignore the

research are now referenced in national conversations,

fact that systems themselves can be hard to enter. The

funding discussions and strategic planning. That

work of the BSA has been about shifting that lens.

SWIMNATION.UK ISSUE 1 2026

43


People

We recognised early on that traditional entry points into aquatics assumed familiarity, confidence and trust that simply did not exist for many families

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SWIMNATION.UK ISSUE 1 2026


Why is the BSA so important? What does it do that no one else does?

delivery, pioneering research and systems influence

The BSA starts where others do not. By recognising

BSA to shift practice, not just participation.

the space before access, what we describe as “-3”,

in this way. That combination is what allows the The next phase of the BSA’s work is about embedding

the organisation has created tools, insights and

learning into systems. A key focus is translating the

pathways that allow the sector to work upstream,

insights from FLOAT into wider practice - training,

not just at the point of delivery. That systems-

guidance and national conversations about what

first perspective is what differentiates the BSA.

water competence really looks like. This phase is about

A clear example of this is the FLOAT research,

integration and scale, ensuring that evidence informs

developed in partnership with the University of

workforce development, policy and sector standards.

Portsmouth and the RNLI. FLOAT examined one of the most persistent and damaging myths in aquatics - that certain bodies cannot float. What the research demonstrated is that floating is

How can facility owners and operators support the BSA? “By thinking beyond programming and towards

not a fixed or innate ability. It is a learned, individual

design. That means investing in workforce

skill shaped by body composition, breath, technique

capability, supporting inclusive practice and

and confidence. When people are taught how their

recognising that water safety begins long before

body floats rather than measured against a single

someone enters a pool. Collaboration, rather

standard, fear reduces and safety improves.

than duplication, is where lasting impact sits.”

This matters because myths like these have kept generations away from water, not through lack

If you could change one thing, what would it be?

of interest, but through lack of understanding.

I would treat water safety education as essential

FLOAT reframes aquatic competence as

literacy. When people understand water, fear

adaptable, teachable and inclusive by design.

reduces, confidence grows and participation

No other organisation has combined community

becomes a choice rather than a risk.

SWIMNATION.UK ISSUE 1 2026

45


Briefing

Smarter lighting for safer swimming Why expertise, efficiency and standards matter in commercial pool lighting

L

ighting a commercial swimming pool

guidelines, ensuring the correct lux levels,

isn’t just about ensuring visibility

uniformity, and glare control. Poor lighting not

— it’s about safety, performance,

only affects visibility for swimmers and lifeguards

and long-term sustainability. From

but can compromise safety, comfort, and

leisure centres to competition venues,

operational approval. Earlsmann uses advanced

achieving the right lighting levels is

modelling to design lighting schemes that are

critical for both pool users and operators. That’s

fully compliant and tailored to any space, giving

where Earlsmann Lighting brings real value.

pool operators confidence from the start.

With more than 15 years of specialist experience,

But compliance is just the beginning. Energy

Earlsmann designs, supplies and installs LED

efficiency is increasingly important as facility

lighting systems for indoor pools across the UK.

managers face rising energy costs and carbon

The team understands the unique challenges

reduction targets. Earlsmann’s LED lighting solutions

posed by pool environments – high humidity

are engineered for efficiency — cutting energy

chlorine environment, reflective surfaces, and

usage by 60% or more compared to outdated

stringent safety demands – and delivers lighting

fluorescent or metal halide systems. Where possible,

schemes that meet those challenges head-on.

by integrating smart controls, daylight sensors

Compliance is essential. Lighting must adhere

and dimming functions the company helps pools

to BSEN12193 and Swim England/Sport England

reduce consumption further without compromising

Lighting impacts aesthetics, ambience, and the overall user experience Being energy efficient is becoming hugely important for all pool operators

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SWIMNATION.UK ISSUE 1 2026


The new sht tests for shock absorption and dynamic fatigue

performance. Earlsmann also knows the importance of the bigger picture. Lighting impacts aesthetics,

Lighting impacts aesthetics, ambience and the overall user experience of pools

ambience, and the overall user experience. From competition-standard pools to community swim centres, it creates lighting that enhances visibility, improves safety, and lowers ongoing costs – all while supporting net-zero ambitions. Every project starts with a no-obligation survey and consultation. Whether you’re planning a refurbishment or a new installation, the team at Earlsmann is ready to help. ● To discuss your next pool lighting project,

contact Earlsmann Lighting on 01884 259917 email sales@earlsmann.co.uk or visit www.earlsmann.co.uk. Let’s light your space the right way – safely, efficiently, and brilliantly.

SWIMNATION.UK ISSUE 1 2026

47


Places

SWIMMING AGAINST THE TIDE UK’s pool stock continues to shrink, but less dramatically than last year, according to Leisure DB’s State of the UK Swimming Industry Report 2025

T

he UK’s pool stock has shrunk again this year, with the decline more marked in the public than in the private sector. In the 12 months to 31 March 2025, the total

number of UK sites operating a pool fell to 2,882 – a fall of 0.5 per cent since 31 March 2024. This

The full report is available to read, for free, by using the QR code or visiting www.leisuredb.com/publications

compares to a 2 per cent drop in the previous 12 months. In addition, the total number of pools also fell by 0.4 per cent this year, to 4,257 pools.

IN THE DEEP END The figures come from the State of the UK Swimming Industry Report 2025, compiled by market intelligence expert Leisure DB, published

of more than 25 leading national organisations united

in July. The full report is available to read, for

to address the urgent and systemic challenges facing

free, at www.leisuredb.com/publications

swimming and aquatic participation across the UK.

Interviewing operators and experts for the

It advocates for equity, sustainability, and strategic

report, it is clear this year’s slower rate of decline

investment in swimming as a life-saving skill, public

fails to alleviate concerns over the bigger trend.

health priority, and national development asset.

Swim England CEO, Andy Salmon, notes that “76 per cent of the publicly accessible water space lost

STRONG DEMAND

in the past 15 years has been lost since 2020”, while

Operators interviewed this year also report continued

GLL’s Andrew Clark comments: “Pools are drowning.

strong demand for swimming; although many

Without increased support, smaller operators will

acknowledge a plateau being reached following the

disappear and pool closures will continue to accelerate.”

post-COVID-19 boom, they also report this sitting at a

There is some good news from within the sector,

higher level of participation than pre-pandemic. The

with many referencing a new era of collaboration

average public sector pay-per-swim fee has also risen

and pointing to early wins being achieved by The

again, to £5.80, while GLL reports a 10 per cent increase

Swimming Alliance. The alliance is a collaborative group

in swimming lesson income following price rises.

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SWIMNATION.UK ISSUE 1 2026


OPERATORS ARE FACING TOUGH TRADING CONDITIONS, SHAPED BY RISING COSTS AND CAUTIOUS CONSUMER SPENDING “In spite of these price rises, sales have rocketed this

component of regeneration – this year’s State of the

year. It just shows that in a lot of cases, public leisure

UK Swimming Industry Report continues to highlight

is still under-pricing what it does,” says GLL’s Clark.

net losses of pool provision,” says Leisure DB founder

Nevertheless, there is broad agreement with the

David Minton in his foreword to the report.

findings of Sport England’s Moving Communities

“Those still operating have to work harder to satisfy

survey (October 2024), which found that although

the demand from the myriad of users; this report shows

“swimming still represents the most quoted main

how constant innovation and programming continues to

activity”, people’s “activity mix has changed gradually

drive the carrying capacity of the reduced water volume.”

over the last four years, with swimming decreasing and fitness and group exercise increasing”. As a result, several operators interviewed this

Alongside interviews, commentary and analysis, this flagship report for the UK’s swim sector also provides a full breakdown of pool numbers

year reference a need for greater innovation

and locations, openings and closures, public and

and investment – including in programming and

private sector leaders, fees, facilities and more.

staff training – to drive further growth.

“Our thanks go to all our expert commentators and,

“Although there is some good news for the UK’s

of course, to our partners who have enabled us to

swim sector – notably where new pools are a major

share this fantastic report for free,” says Minton.

SWIMNATION.UK ISSUE 1 2026

49


People Places THE STATE OF SWIMMING The main findings from this year’s report highlight the challenges and opportunities faced by the aquatics sector YEARS

2019

2022

2023

2024

2025

% vs 2024

Total number of sites with pools

3,170

3,008

2,955

2,896

2,882

-0.5%

Total number of pools

4,559

4,386

4,351

4,272

4,257

-0.4%

Public centres with pools

1,702

1,664

1,646

1,613

1,603

-0.6%

Private clubs with pools

1,468

1,344

1,309

1,283

1,279

-0.3%

NO DATA FOR 2020 & 2021 DUE TO COVID-19

PUBLIC SECTOR 2025 Public centres

Pools

Openings

Closures

1,603

2,646

9

16

Private clubs

Pools

Openings

Closures

1,279

1,611

7

13

PRIVATE SECTOR 2025

KEY STATS FOR 2025 n Across the UK, the total number of clubs/centres with a pool is down -0.5% since the 2024 report. n The number of pools is also down -0.4% compared to last year. n At the end of March 2025, there were 2,882 sites with pools across the UK, accounting for a total of 4,257 pools; some locations have multiple pools. n Of this total, the public sector operates 1,603 sites and the private sector 1,279. n GLL and Nuffield Health remain the UK’s leading public and private operators, respectively.

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SWIMNATION.UK ISSUE 1 2026

n Nuffield Health is #1 in the private sector, operating 109 private clubs with a swimming pool. n Leisure trust GLL leads the way in the public sector, with 142 centres with a pool. Everyone Active (SLM) is a close second place. n Places Leisure and Serco Leisure are the only top-ranking operators to have added five or more sites with a swimming pool in the last 12 months, logging 10 and nine, respectively. n Trusts dominate in the public sector, managing 49% of all UK pools; in Scotland, the figure is 67%. n In the 12 months to 31 March 2025, the average public sector pay-per-swim fee increased by 3.8% to £5.80.

7 of the 10

Local authorities with the biggest declines in pool space have higher than average indices of deprivation, risking an exacerbation of health inequalities

82%

of children with high family affluence can swim, dropping to just

39%

of children with low family affluence Swimming contributes

£2.4bn of social value

to the UK economy every year, primarily through the prevention of 80,000 cases of ill health


Leisure DB – tracking UK swimming pools for 30 years UK POOLS 2025 Total sites with pools

2,882

Total pools

4,257

Find your next opportunity with our Data Consultancy of Open Sites and Planning Data. Email today: hello@leisuredb.com

LDB001-LDB Pool & Spa-2025-A4-HR.indd 1

15/09/2025 17:46


Briefing

ONE QUALIFICATION. READY TO TEACH.

S

wim England has announced a landmark overhaul of its teaching qualification structure, introducing a new streamlined, one qualification pathway to becoming a swimming teacher. SwimNation speaks to Sarah Green, Head of Workforce

Education at Swim England, about the new Level 2 in Teaching Swimming and what the changes mean for the sector and for future swimming teachers.

Why did you make the changes to Level 2 qualification? We completed a sector wide consultation with our operators, our approved training centres (ATCs), our tutors and our swimming teachers. It highlighted a clear need for changes. Learners are seeking faster, more accessible training with a stronger emphasis on practical skills rather than academic content. There is also growing demand for a ‘one-course’ approach, without the intensity of a combined course. At the same time, our partners need highquality teachers with the confidence and capability

lessons, which equates to around 1.77 million

to deliver exceptional lessons from day one.

people (primarily children) each year. The new ‘one-stop-shop’ qualification consolidates

How’s it been received by your ATCs and tutors?

the learning journey for our future swimming

The new qualification has been extremely well

teachers whilst maintaining Swim England’s high

received. It offers a clear, streamlined pathway to

professional standards and has been designed in

becoming a swimming teacher, making the process

direct alignment with our Learn to Swim programme.

simpler and more accessible for learners. It places

This guarantees that new teachers possess the

a strong emphasis on practical skills and real-world

skills, methods and syllabus knowledge needed to

readiness, ensuring learners feel confident from

deliver our Learn to Swim programme effectively.

day one. For tutors, the structure is more balanced and supportive, reducing pressure and allowing

Why is the new qualification good for the sector?

them to deliver exceptional lessons. Overall, this

Accelerating the qualification process for learners

approach creates a better experience for everyone

gives operators the necessary leverage to develop

involved and will ensure the sector is equipped

their professional workforce more easily and

with highly skilled, confident swimming teachers.

expand their aquatic offerings, so that more people can access high-quality swimming lessons.

Why should someone choose to qualify via Swim England?

Does quicker mean less quality?

Our Learn to Swim programme is the foundation

No, definitely not. Just because the route to becoming

of aquatic learning in the UK. It’s used across

certified is quicker, doesn’t mean corners are being

an estimated 80 per cent of all swimming

cut. The SEQ Level 2 in Teaching Swimming features

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SPORTSNATION.UK ISSUE 6 2025


For tutors, the structure is more balanced and supportive, reducing pressure and allowing them to deliver exceptional lessons Sarah Green, Swim England

a total of 50 hours’ qualification time, including 38

significantly streamlining the process for both

hours of guided learning with a tutor, convenient

learners and tutors. This in turn will help our tutors

online self-directed learning and assessment time.

dedicate more time to providing high-quality,

The qualification offers a balance of theory and

real-time practical training and feedback.

hands-on teaching, with practical assessments

learning and practical sessions, rather than writing

What happens if you already have the Level One Swimming Assistant qualification and want to upskill to become a swimming teacher?

pages and pages of lesson plans. We want our

The most straightforward way, whether you’re

teachers to feel ready to start from day one – the

completely new to teaching or hold a Level 1

dedicated guided learning really supports them

Swimming Assistant qualification, is to complete

to be confident from the get-go. It also helps

the new SEQ Level 2 in Teaching Swimming.

taking place in live lesson environments. We have found people learn better from guided

learners who may have SEN requirements, such as dyslexia, and benefit from more practical learning.

What if you’re not confident to dive straight into being a swimming teacher?

Tell us more about how you are making training more straightforward?

We’ve also introduced a fantastic new one-day

We are currently developing a new, integrated

pathway available for people aged 14+. It’s a great

online platform for our learners, similar to a ‘google

stepping stone and can support young learners and

classroom’, which will launch later in 2026. This

any individuals who, for whatever reason, want to

platform will feature multiple-choice assessments

build their confidence and ‘test the water’ before

and a central resource hub for all learning materials,

committing to the SEQ Level 2 in Teaching Swimming.

CPD, Learn to Swim Helper, which is an entry

SPORTSNATION.UK ISSUE 6 2025

53


People

I N CON V ER SAT ION W I T H

SIMMY AKHTAR

T

SwimNation speaks to the CEO of RLSS UK, who, after 12 months in her role, talks to us about the aquatics sector’s “bigger picture” he Royal Life Saving Society UK (RLSS

the patient voice. As CEO of Air Ambulances UK, I drove

UK) appointed Simmy Akhtar as its CEO

national growth and collaboration across emergency

in late 2024. Joining the charity from Air

services. Much of my work has focused on raising

Ambulances UK, where she had been

income and profile, alongside advocacy, governance and

CEO since March 2021, Akhtar started

compliance, areas where my strengths naturally lie.

in the role in January 2025. With more

roles, she brings diverse experience from the charity,

What attracted you to the role of CEO at RLSS UK?

private legal, public and not-for-profit sectors.

I was drawn to the charity’s heritage, its impact, and

than 15 years of experience in leadership

You have a background across several sectors – could you give readers a flavour of your career journey?

the chance to help shape a future where everyone can enjoy water safely and be free from drowning. Water safety is a fundamental life skill, and the role of leading an organisation dedicated to drowning

I’ve always been drawn to roles where I can make a

prevention aligns perfectly with my values and my

difference in others’ lives, and I wanted a career where

experience in health, safety and charitable leadership.

I could contribute to meaningful causes. I was quite

RLSS UK has a unique model. It combines a not-for-profit

academic, which led me to pursue a career in law and

and commercial arm, with a shared goal of saving lives

qualify as a solicitor. I was still in my twenties when I

in all communities. The charity side of the organisation

decided to give myself two years to try something new,

funds critical work in lifesaving sports and provides

knowing that I could return to law if it didn’t work out.

support for members and grassroots clubs. The commercial

I moved into the not-for-profit sector, and once I made

side delivers high-quality training and expert services to

the move, there was no going back. I’d found my place.

the sector, ensuring safe participation in swimming and

Since then, I’ve worked across several organisations,

aquatics. My role is to focus on governance and running

most recently in public health roles in the NHS, focusing

an organisation that grows sustainably, supporting

on community wellbeing, advocacy and strengthening

our lifeguards, our customers, and our communities.

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The role of leading an organisation dedicated to drowning prevention aligns perfectly with my values


People

We must normalise diversity through inclusive imagery, women-only sessions and programming that reflects local demographics RLSS UK published its Strategic Framework for 2025-2030 in June. What does it set out to do? It sets out a bold and ambitious vision: communities free from drowning. It’s built around three core pillars: Engagement, Education, and Expertise. For operators, this means practical, tangible support, embedding water safety into every customer experience, expanding access to high-quality lifeguard and first aid training, and using digital tools to streamline compliance, CPD, and operational excellence. Collaboration is central to the framework. We want to make it as easy as possible for facilities to meet safety standards while encouraging more people to enjoy aquatic activity. The framework is concise, accessible and provides real clarity about who we are and what we do, which is saving lives through lifeguarding, education and drowning prevention. Operators will see increasing support from us as the framework is delivered. We are expanding our first aid qualifications and continually horizon-scanning to ensure operators are informed, supported, and equipped to stay ahead of emerging challenges. For example, our Technical Conference in February will provide the very latest advice, guidance, and qualifications, helping to strengthen safety across the sector.

What will the main priorities for RLSS UK be in 2026? We will prioritise making water safety education mandatory in schools across all UK nations, which will naturally increase demand for swimming lessons and the use of leisure facilities. We’re also investing in digital solutions that streamline training, qualifications and compliance, reducing the administrative and cost burden for operators. And we will work with operators to address the ongoing recruitment challenges in lifeguarding. All of this will be achieved in partnership with the sector. By listening, engaging and collaborating, we aim to make water safety simpler, more accessible, and easier for operators to embed across their organisations.

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We’re proud of our heritage, but our focus is firmly on the future and collaborating with partners to tackle drowning prevention. Our campaigns, qualifications and community initiatives are central to our mission. Being able to swim doesn’t automatically mean being able to survive in water, which is why education and awareness are so important. Ultimately, we want the

There’s a critical need to make swimming and aquatic

sector to implement the Water Safety Code - Stop and

activities accessible and inclusive for everyone. Facilities

Think, Stay Together, Float and Call 999 - to ensure

must consider accessibility in all its forms, from pricing

people are safe in and around all water environments.

structures that ensure financial sustainability while

This could include initiatives such as dry-side lessons

keeping sessions affordable for their communities,

in water safety at leisure centres; I’d happily take my

to convenient session times for working parents,

children to sessions like these if they were on offer.

and inclusive programming that allows everyone the

What would you describe as the biggest challenges the sector faces at the moment?

chance to learn to swim and enjoy the pool safely. I’m fortunate to have grown up with parents who are fantastic swimmers. I learned to swim at school and swim

Operators face significant pressures, including rising

regularly at my local leisure centre. I have seen women

energy costs and staffing shortages. At the same time,

swimming in burkinis, T-shirts and leggings to feel more

there has been a decline in swimming lesson uptake,

comfortable. If we want to grow participation and create

which impacts revenue and future participation.

welcoming spaces for all communities, we must normalise

Maintaining consistent, high safety standards across a

diversity through inclusive imagery, women-only sessions,

diverse range of facilities is also an ongoing challenge.

and programming that reflects local demographics.

SWIMNATION.UK ISSUE 1 2026

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People

And what about the opportunities? We need to think about the bigger picture. The NHS 10-Year Health Plan for England: fit for the future emphasises prevention and community health, and it’s crucial that the leisure industry, including aquatics, has a seat at the table. The sector must align with government policy with a unified voice. My background in health gives me a strong understanding of the benefits

I would make water safety education a compulsory part of the curricula across all UK nations

our sector brings to public health. I still work in the NHS as a non-executive director and understand its priorities, see the opportunities, and know how to work

would save lives and instil a lifelong culture of safety.

effectively with government and NHS partners. This

Water safety education for parents and carers is also

expertise is invaluable in advocating for the sector.

critical to drowning prevention. To make this effective, all

I don’t think we shout loudly enough about the

local pools must be accessible to deliver this education.

value of swimming pools. Pools are often the unsung

Water safety education is not just about learning to swim;

heroes of the leisure sector, despite providing vital

it’s about using pools as community hubs where families

benefits for both physical and mental health. We need

and children can socialise, access essential skills safely and

to raise awareness of these benefits and encourage

inclusively, to benefit both the public and the sector.

more people to overcome the natural discomfort

In my first year in this role, I’ve engaged with partners

of getting undressed and into the water in our cold

and operators across the sector and seen how we

climate. We need to champion pools and the positive

share a common vision to prevent drowning. I’ve seen

impact of swimming for public health and wellbeing.

the huge amount of respect the sector has for RLSS

If you could change one thing to improve the sector, what would that be?

UK as an expert not-for-profit leader in lifesaving and lifeguarding awards and qualifications, as well as water safety consultancy. Operators value our expert

I would make water safety education a compulsory part

advice and support, and the fact that we’re not about

of the curricula across all UK nations. Providing every child

making profit for profit’s sake, we’re about reinvesting

with the knowledge and skills to stay safe around water

to strengthen lifesaving and community impact.

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People

NEURODIVERSITY

Aquatics’ secret superpower Neurodivergent traits and aquatics environment can work remarkably well together

C

onversations about neurodiversity in swimming often understandably focus on supporting children to learn how to swim. However, there is a parallel story that requires attention too, as it’s widely reported that neurodivergent traits align remarkably well

with what makes an outstanding swimming teacher. Rebecca Cox, Managing Director, Institute of Swimming

(IOS) says: “The swimming pool is full of sensory information; light reflecting off the pool, echoes bouncing off tiles, bodies splashing through water. For many, it’s just background noise. But neurodivergent swimming teachers process this environment differently. “Some neurodivergent teachers have heightened sensory awareness, allowing them to notice subtle changes, for example in a learner’s breathing pattern or tension in their body, that others might miss. Others excel at pattern recognition, spotting recurring mistakes

and distractions, and the water always

in a swimmer’s stroke. Whilst different

calms me. I wanted to share this love of

communication processing means some

water with others and retrained with

neurodiverse teachers naturally use

the Institute of Swimming to become

more visual demonstrations and physical

a swimming teacher 10 years ago.

guidance rather than lengthy verbal

“The written components were

instructions. These differences are a huge

extremely difficult for me, but the course

strength, something to actively celebrate.”

tutor checked if I had any additional

TEACHERS WITH SUPERPOWERS Simon is a 47-year-old swimming teacher who

learning needs beforehand and would translate the questions in a way I could understand. The use of technical language and

has ADHD and dyslexia. He says: “At school I existed

very specific phrasing proved tricky too, but thanks to

in a constant state of hyper-alertness because I

the tutor and the modifications they provided, I passed.

felt so overwhelmed. This wasn’t just about exams.

I loved all the practical stuff and flew through.”

Normal lessons left me feeling lost and anxious. “Swimming was my safe space; a place I could find sanctuary. Being in the water shuts out those noises

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Since qualifying, Simon has developed insights into supporting children with a variety of SEN and neurodiversity. He says: “I can spot the SEN kids almost


instantly and for the lively ADHD kids who

for her ADHD diagnosis. She has lived with

literally cannot sit still, I often give them

anxiety for years. Working at her local

more responsibility. My lessons are

pool, Tagan has discovered that many of

intentionally quite fast paced, loud and

her students are neurodivergent too.

really good fun. I keep the pace fast to

She explains: “Swimming is particularly

help with the children’s concentration,

beneficial for neurodivergent children

and vary my voice pitch, rhythm and

because many triggers and the need

volume to maintain attention. These

for self-regulation through stimming

subtle changes keep them engaged.” His own ADHD and hyperalert state has given Simon what colleagues recognise

- repetitive actions or sounds used to self-soothe, cope with stress and manage sensory input - can be managed through water.

as a superpower. He says: “I’m good at spotting

I recognise myself in them! Stimming behaviours such

technical problems in learners’ strokes because I

as spinning and splashing are far less noticeable in

can hear when a splash sounds slightly different,

a pool setting, allowing children to feel relaxed. The

indicating that stroke corrections may be needed.”

muffled sounds underwater also create a different world

Tagan is a 30-year-old swimming teacher and lifeguard, who has just been diagnosed with autism, and is waiting

that many neurodivergent people find comforting. “What’s great for me is the kids don’t judge me, they

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People accept me as who I am. I know my teaching style is energetic and somewhat chaotic, but my learners don’t mind. If I say something peculiar they just giggle, and when I stim, whether through hand flapping, wrapping elastic bands around my fingers or even vocal stimming, the children just accept me. In fact, sometimes when I make unusual sounds the kids join in with me.” As a lifeguard too, Tagan is often the first person to notice when someone is struggling. She explains: “I’m generally the first person to move or spot an issue, and I attribute this to being highly sensory aware of sounds and my surroundings. It’s a trait that comes with my neurodiversity and is a genuine strength in this role.”

FLEXIBLE TRAINING PATHWAYS FOR DIFFERENT MINDS Swimming teachers responding to the Institute of Swimming’s 2025 survey reported having neurodivergent

95% of our members surveyed found their IOS tutor helpful and encouraging

traits including ADHD, dyslexia and autism (both diagnosed and undiagnosed). Many had felt misunderstood or

Rebecca Cox explains: “Our approach to training is

unsupported during their traditional academic education

helpful for all but may be particularly valuable for

and had also struggled with more desk-bound jobs.

neurodivergent learners. The smaller class sizes, the

Recognising the one-size-fits-all approach to training

more personalised approach, the modifications made

doesn’t work for everyone, the IOS offers qualifications

to training, be that extra time, extra help, visual cues

through multiple formats, including online, blended

or readers and scribes, as well as the practical sessions

learning and in-person, allowing prospective teachers to

in the pool, can really make a difference to someone

choose the learning environment that suits them best.

that learns differently. It’s testament that 95% of our

The introduction of a new, streamlined Swim England

members surveyed found their IOS tutor helpful and

qualification means learners can qualify as swimming

encouraging, and 85% found the smaller class size of the

teachers through a single comprehensive Level 2

IOS training, with a maximum capacity of 12 people, better

qualification, making the journey more straightforward.

for learning in comparison to their school education.

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LEARNING DIFFERENTLY Marie, a tutor delivering Swim England

but about rebuilding confidence, demonstrating there are alternative pathways to success.”

qualifications for the IOS, has developed

The impact of this confidence-building

innovative teaching methods to

approach extends beyond just Marie’s

accommodate different learning

classroom. Among IOS members

styles, personalities, experiences and

surveyed, 81% reported that becoming

demographics. She says: “Traditional

a swimming teacher has improved

educational models don’t work for

their overall wellbeing and self-esteem,

everyone. I regularly meet trainee teachers

suggesting the IOS’s methodology

who describe themselves as ‘not very bright’

resonates throughout the profession.

because they didn’t succeed in a school setting. Yet they often become some of my most successful teachers. “I proactively reach out to each learner before courses

A DIFFERENT STROKE These stories represent a fraction of the neurodivergent

begin, gathering information about conditions or learning

talent already working in aquatics, and the potential

differences that might affect their experience. This

talent still waiting to find their place in the industry.

allows me to tailor my teaching methods – whether

Rebecca Cox continues: “The aquatics industry

it’s creating waterproof prompt cards for students

faces ongoing recruitment and retention challenges,

with short-term memory or providing additional one-

and we need more professionals who can connect

to-one support for those who need extra guidance.

with the increasingly diverse communities wanting

“My experience as a tutor has reinforced my belief that

to learn to swim. Neurodivergent teachers aren’t just

swimming teaching can attract individuals who may not

a solution; they tell us they’ve found somewhere

always thrive in more academic environments. They excel

they truly fit in, where they can excel at reaching

in the hands-on, people-focused environment poolside. My

learners others may find difficult, and can innovate the

role becomes not just about imparting technical knowledge

sector specifically because they think differently.”

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Places

INCLUSION IN PRACTICE

Breaking down barriers for the deaf community

A

happening across the aquatics

2

sector. One of these is a project

that deaf learners could participate on equal terms

aimed to create a pathway into

rather than “making do”. With support from GLL and

swimming teaching with STA for deaf

interpreters, learners could focus more on technical

s part of the collection of case studies, the Swimming Alliance is highlighting the great work already

learners. The initiative focuses on removing the cost barrier of interpretation, adapt delivery for visual learning and ensure assessment is genuinely equitable.

WHAT CHANGED IN DELIVERY The pilot provided real-time sign-language coverage throughout theory, demonstrations,

poolside practice and safety briefings. This meant

skill development without a communication barrier. The course promotes “visual-first teaching”: clear line-of-sight to instructors and interpreters; adjusted

Deaf learners face predictable but solvable barriers in

pacing to allow processing time; greater use of

swimming lessons: spoken content without interpretation;

demonstrations, diagrams; and written prompts.

fast-paced delivery that assumes hearing; assessment

The assessment criteria and instructions were

instructions that aren’t fully accessible; and anxiety

presented accessibly from the outset, to prevent

about communication on poolside. The result is under-

disadvantage and support fair achievement.

representation in the aquatics workforce and fewer

STA (Swimming Teachers’ Association) led and

3

funded accessibility, covering two qualified

without passing costs to learners.

role models on poolside for deaf swimmers.

1

THE PARTNERSHIP

BSL interpreters for the full course to guarantee real-

WHAT MADE IT POSSIBLE Funding the interpreters: training budgets rarely include interpretation costs. STA’s

charitable funding removed the biggest barrier Clear roles: STA owned accessibility; GLL owned

time access to all teaching and assessment.

delivery; UK Deaf Sport owned outreach. That

UK Deaf Sport promoted the opportunity

clarity avoided “everyone’s job, no one’s job.”

into Deaf networks so the offer met the right audience, amplifying reach and trust. GLL provided the venue (Royal Greenwich Centre, London), the teaching staff, quality assurance and community engagement.

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Integrated interpreters: interpreters weren’t an add-on; they were scheduled, briefed and positioned as part of the teaching team. Targeted promotion: direct routes into deaf communities replaced generic marketing, improving relevance and trust.


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Places

4

BENEFITS AND EARLY OUTCOMES Funding and adaptations opened a realistic route

Share your Inclusion case studies with the world

for deaf candidates to gain a professional swimming

qualification from STA. Progressing deaf trainees into teaching roles builds visibility and creates role models; a proven driver of participation and confidence for others. The lower communication barrier supported

The Swimming Alliance is collecting

technical understanding and increased poolside safety.

short, practical case studies of inclusion

The delivery model shows how an awarding body, a national charity and a major operator can work smoothly together to deliver inclusion as standard.

5

CHALLENGES WE MET HEAD-ON Cost is the biggest barrier. Interpreter funding is the critical line item. This must be treated

as a core delivery item, not a discretionary extra. Many deaf adults don’t see aquatics qualifications as accessible, and so partnering with UK Deaf Sport materially improved reach and confidence. Delivery

from across the aquatics sector

T

here are many wonderful examples of inclusion across the sector, and the Swimming Alliance wants to share these stories and methods widely. This will help to improve access and belonging in

pools, clubs and programmes. Please share your stories to inspire others, learn from each other, and together the aquatics sector can scale what works. The Swimming Alliance is looking for examples

requires consistency; inclusion must hold across theory,

where you have helped improve access for any

pool sessions and assessments, not just the classroom,

under-represented groups. Keep it simple and

so planning and staffing need to reflect that.

practical – who did you help and why; what you

6

WHERE TO GET STARTED

changed; the results, costs and lessons learned. Please submit project-level information only.

Budget the interpreters first. If funds are

If you include identifiable people or photos,

tight, secure a sponsor or apply for targeted

ensure you have consent for publication.

inclusion grants before opening bookings. Write inclusion into the course plan. Specify

The Swimming Alliance is developing a Knowledge Hub to make these best practice

interpreter hours, room layout, line-of-sight,

examples available to the industry, and help

and assessment adaptations in advance.

the sector move faster on inclusion. If you’ve

Recruit through deaf networks. Co-create copy and

trialled something that made a difference -

imagery with deaf advisors; avoid generic marketing.

big or small - they’d like to hear from you.

Train the team. Brief tutors, assessors, lifeguards and reception so inclusion is joined-up from arrival to assessment. Measure the basics. Applications, starts, completions, assessment outcomes and learner feedback – reported alongside costs – to prove the model and unlock repeat funding.

7

SUSTAINABILITY AND NEXT STEPS This model currently relies on charitable funding from STA. If demand grows, STA will seek sponsorship

or grant support so interpreting remains standard, not exceptional. The partners aim to repeat and expand provision, building a visible pipeline of deaf swimming

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Please complete the form here to submit your case study


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Reach out to Julie Allen on julieallen@active-insight.org to discover how we help operators support their members through data driven decisions.

www.active-insight.org

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Event preview

30 SPATEX 2026 promises to be swimmingly good TH

SPATEX 2026 will be the event to remember for everyone involved in water leisure, whatever their role or profession. This year’s bumper edition, celebrating 30 years as the UK’s only dedicated water leisure expo, will boast more exhibiting companies than ever before and a new double seminar programme focusing on the needs of commercial pool operators. Free to attend, and open to all, SPATEX will take place at the Coventry Building Society Arena Tuesday 3rd to Thursday 5th February

S

wimming pools, wellness suites, spas, ice baths,

Sharpen your skills

saunas, steam rooms, water features, including

A free double seminar programme is as broad in its

several water-filled and working models for

diversity as it is as steeped in expertise. Across the two

both the commercial and domestic markets,

seminar arenas over the three days of the show, there

will all be displayed under one roof. And, not

are 42 talks given by esteemed leaders of industry.

forgetting the ancillary but essential equipment, such as heating, ventilation, tiles, chemicals and

Arena 1 features three days of ISPE’s

lighting. SPATEX 2026 has it all, and more.

(Institute of Swimming Pool Engineers) CPD-

SPATEX Organiser, Michele Bridle. “Thirty years ago,

accredited technical workshops, such as:

SPATEX brought a water leisure expo to the UK, now

● The latest on Legionella prevention

SPATEX is bringing you its biggest show. As an international

● Understanding the management of

shop window, it showcases the latest trends, innovations and services of 125 exhibiting companies from 13 countries, many offering exclusive show discounts. Plus, thanks to support from all the industry’s main associations, it’s a unique theatre of expertise and learning.”

biofilms in swimming pools ● Results of new research into the health

benefits of ice baths and hot tubs ● The removal of phosphates and chlorine

protection in outdoor pools Arena 2 – features a further 21 seminars including: ● For leisure centre managers, a Pool Plant Theatre

features the specialist knowledge of ISPE, STA (Swimming Teachers’ Association), IoS (Institute of Swimming), RLSS UK (Royal Life Saving Society UK) and CBA (Chemical Business Association), to offer the latest on pool operator training and water testing. ● The STA gives keynote talks on topics such as

hidden dangers in pools, spas and water features. ● 2026 updates from PWTAG (Pool Water

Treatment Advisory Group). For details of the full programme, please visit www.spatex.co.uk

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Got questions? We have answers! New for 2026 is an exciting new initiative called The Industry Hub with five of the leading industry associations all conveniently grouped on one stand (adjacent to seminar Arena 2) - PWTAG, STA, RLSS UK, IOS and the BSPF’s (British Swimming Pool Federation) SPATA (Swimming Pool & Allied Trades Association) and BISHTA (British & Irish Spa & Hot Tub Association). The LCA (Legionella Control Association) and WMSoc (Water Management Society) will also be out in force at the show, with speakers from both associations giving keynote talks in the seminar arenas.

Save energy, save money Energy saving is at the heart of SPATEX 2026 with seminars and the latest innovations on display, both on the stands and in the New Product Zone, from new variable speed

Post-show networking

pumps, heat retention covers and LED lighting to air

With all the water leisure community gathered, we

source heat pumps and super insulated one-piece pools.

plan to celebrate in style and make it a BIG reunion. The now famous SPATEX Networking Party, taking place at 5pm on the Wednesday Feb 4th, with free drinks, light bites, interactive games and lots of fun and chat, is open to all visitors and exhibitors.

Easy to get to, easy to park SPATEX provides free car parking for its visitors and is within two-hour drive time of 75 per cent of the population. We look forward to welcoming you. Register for free here: www.spatex.co.uk

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Event preview EXHIBITOR NEWS

EVi Pools: revolutionising trade installations with precision and ease Born from years of dedicated research and development, EVi Pools delivers a premium, “ready-to-install” solution designed to seamlessly complement their clients’ existing portfolio. Providing a high-spec, one-piece trade package that is designed to reduce on-site hours and increase annual turnover. Featuring our pre-wired, pre-plumbed ‘Pool Pod’ and air source heat pump, the system is designed for instant integration. Alongside our fully fitted shells,

this plug-and-play format ensures technical accuracy while drastically cutting down project times. Whether the pool owner prefers the EVi 6 or the EVi X, integrating EVi into our clients’ offering enables them to scale their business and take on more projects per season. Partner with EVi Pools to access a product that combines cutting-edge efficiency with premium aesthetics, allowing you to maximize profitability and minimize hassle. Revolutionise your approach to installations today. Contact us to discover how EVi Pools can become your competitive advantage.

Accessible pools from Poolstar Founded in 2006 in the south of France, Poolstar was born from a simple idea: to make the pool experience accessible to everyone. This spirit of innovation and accessibility, deeply rooted in the company’s DNA, has guided its growth from day one. In less than twenty years, Poolstar has become a key player in both the French and international markets. Supported by a team of 85 passionate employees, the company now shines worldwide, with more than a third of its revenue coming from exports ; a testament to its dynamism and the trust of its global partners. Initially recognized for its expertise in heat pumps, Poolstar has expanded into the entire pool technical environment, as well as a complete range dedicated to home wellness and aquatic sports. Today, its activities are structured around three complementary worlds, all connected by water - Pool & Garden, Relaxation & Wellness and Sports & Leisure

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Through this diversified approach, Poolstar supports all types of projects, from family pools to collective facilities, as well as residential and professional wellness spaces. Committed, creative, and forward-looking, Poolstar continues its mission: to make aquatic leisure accessible to all, without compromising performance or quality.


Heatstar - Energy-efficient pool control Heatstar have long been established as the market leader in the design and manufacture of modern, highly energy efficient, environmental control systems for swimming pools, with an enviable reputation for quality. For nearly 50 years Heatstar have been guiding their clients towards responsible energy solutions for swimming pools, setting the benchmark in an environmentally conscious industry. Heatstar use the highest-grade materials and components to ensure absolute quality and reliability in everything they manufacture, no matter how unique or challenging the swimming pool application. The result, a range of genuine made to last products, with energy efficiency at the forefront of the design which are built to perform, and built to last. Heatstar is proud of its heritage as a British manufacturer. It is one of the reasons why Heatstar, in addition to its UK success, exports to customers all around the world including Europe, USA, China and a multitude of other prominent territories. Although Heatstar products are designed, developed and manufactured in the UK, they are still very much applied worldwide, and can be found in leading hotels and leisure facilities, internationally renowned spas and luxury developments around the globe.

The original one-piece pools from Niveko For more than three decades, NIVEKO has been one of Europe’s leading manufacturers of premium one-piece swimming pools, combining traditional craftsmanship with modern technology. Each pool is custom-made to reflect the individual lifestyle and aesthetic vision of its owner — from private wellness retreats to architectural statement pieces. Originality for us is not about following trends, but about authenticity and the constant pursuit of perfection. Since 1991, we’ve been pioneers in custom-made pool solutions, and in 2026 we continue our journey — pushing the boundaries

Covering pools - Paragon Pool Services Paragon Pool Services Ltd are market leading pool cover specialists with over 20 years of dedicated industry experience. Since its founding, the company has been the go-to supplier for high-quality, bespoke pool cover systems. Supplying exclusively to the UK trade, Paragon serve pool companies of every size with tailored, technically reliable solutions. For two decades, Paragon has been the official and long-standing partner of T&A, the renowned manufacturer of automatic pool covers, reinforcing its reputation for exceptional product knowledge and consistent service standards. Paragon’s portfolio includes the AquaGuard safety cover, designed to deliver robust protection and peace of mind with every installation, and the AquaTop slatted cover, engineered for energy efficiency, durability, and seamless integration into new or existing pools. Continuing its commitment to innovation within the pool trade, the company has recently introduced the AquaMove moving pool floor, an advanced, space-optimising system that transforms pool areas with versatile, height-adjustable functionality. With an unwavering focus on trade-only supply, technical support, and precision-built solutions, Paragon Pool Services Ltd remains a trusted partner to the UK pool industry, recognised for quality, expertise, and long-term reliability.

of quality, design, comfort, and innovation even further. A new year brings new challenges – and new innovations that once again redefine the world of pool design. Among them, the mosaic – a design element that transforms every pool into a piece of art, adding depth, light, and individuality to the pool. Another highlight for 2026 is the ZEN POOL – bringing the full NIVEKO experience even to compact spaces. Its self-standing design and balanced proportions make it perfect for terraces and smaller gardens. At NIVEKO, every detail matters – from concept to precision manufacturing.

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Event preview EXHIBITOR NEWS

Discover Austrian-crafted Swim Spas – now vailable in the UK Waterwave Spas brings Austrian precision engineering, energy-saving performance and timeless design to the UK, creating swim spas that transform any garden into a private training and wellness retreat. Built to exacting Austrian standards, every Waterwave Swim Spa is designed for year-round use. Expect powerful countercurrent technology for serious swim training, ergonomically sculpted massage seats for full-body relaxation, and advanced insulation that keeps operating costs low in the British climate. Whether for holiday parks, hotels, leisure centres or private homes, our modular range offers flexible dimensions, multiple installation options and premium finishes to suit any project. Durable construction and carefully selected components ensure long service life and minimal maintenance—vital benefits for UK operators and homeowners alike. Waterwave Spas is proud to introduce its collection to the UK market at SPATEX. Visit our stand to experience Austrian craftsmanship firsthand, explore bespoke configurations and discover how a Waterwave Swim Spa can add lasting value to your business or home.”

Darlly - filter specialists Darlly is proud to introduce its new, expanded range of premium pool filters, now offering more than 60 SKUs designed to meet the diverse needs of the commercial and residential pool market. Engineered for reliability and performance, the collection includes high-quality replacement cartridges compatible with all leading pool filter brands, ensuring distributors and service professionals can access a comprehensive solution from a single trusted supplier. All products in the new range are stocked across Darlly’s UK and European warehouses, providing fast, efficient

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Recotherm - setting standards For more than 41 years, Recotherm has been setting the standard for premium swimming pool air handling units (AHUs) that are engineered to perform and built to last. Our units combine precision manufacturing with innovative, energy-efficient design, delivering the highest air quality with proven reductions in operating costs. Every Recotherm AHU is created with ease of maintenance and long-term reliability at its core. Intelligent layouts, durable components and user-friendly access ensure minimal disruption throughout its life cycle. This robust construction, paired with our commitment to engineering excellence, results in exceptional longevity, providing maximum return on investment for our customers. Our technology now includes advanced remote monitoring, allowing performance to be tracked in real time and enabling proactive servicing, optimisation, and fault detection—further protecting your investment and ensuring consistent environmental control. Recotherm’s dedication goes far beyond installation. We provide extended warranties and comprehensive technical support for the entire life of your unit, ensuring customers are supported today, tomorrow, and decades from now. Trusted by prestigious clients across luxury hotels, elite health clubs, leisure centres and highend residential developments, Recotherm continues to prove that reliability, efficiency and customer care are the cornerstones of our success.

fulfilment and reducing downtime for trade customers. With a strong focus on performance and durability, each Darlly pool filter comes with a one year Guarantee. Darlly continues to prioritise value for partners by offering competitive trade pricing without compromising on quality. Supported by dependable logistics and expert customer service, the expanded portfolio strengthens Darlly’s position as a go-to filtration specialist for retailers, wholesalers, and pool technicians across the UK and mainland Europe. This new range reflects the company’s commitment to innovation, availability, and long-term support for its trade clients.


Certikin SPECK SPECK has been moving water and other liquids efficiently and climate-consciously since 1909. What sounds simple requires deep expertise, global know-how and reliable technologies - for industry and commerce, public facilities, private households and aquaculture. Under the BADU brand, SPECK provides pool technologies for private and public swimming pools worldwide. Customers value the excellent workmanship, tested safety, long service life and outstanding energy efficiency of BADU products. From backyard pools to hotel complexes and major public facilities, BADU always delivers state-of-the-art solutions. Alongside advanced pump technologies, SPECK produces counter swim units that combine innovative engineering, strong performance and elegant design – ideal for both competitive and recreational swimmers. Beyond the pool sector, SPECK supplies customised pump solutions for domestic and industrial applications. The portfolio covers powerful, efficient systems for water supply, water disposal, rainwater utilisation and heating, as well as robust technologies for large and small industrial plants. SPECK also serves the aquaculture and aquafarming market with tailored products for fish farming in closed recirculating systems, large aquariums, koi ponds, natural streams and shrimp farms. As an internationally operating, medium-sized family business with over 110 years in pump construction and more than 50 years of expertise in plastics processing, SPECK continues to drive innovation and shape the future of fluid technology.

Origin Aqua Origin Aqua’s Mineral+Biome is a living bio-filter and natural alternative to chlorine that uses beneficial microbes and spa-grade minerals to purify pool water, delivering crystal-clear, mineralised “living water” completely without chlorine, salt or other chemical disinfectants. The system recreates nature inside a compact, modular filtration unit, where biological predation out-competes pathogens; so there’s no chlorine smell, no harsh by-products, and water that’s kinder to skin, lungs and the environment. Designed and built in the UK after a decade of scientific research,

Certikin supplies wet leisure and water treatment equipment in the UK. As well as being a major innovator and manufacturer, it also takes pride in the strategic relationships it builds with other key global suppliers in order to enhance its portfolio. It holds stock of more than 8,000 different product lines to equip both domestic and commercial installations, with products as diverse as spas, water park slides, dosing equipment and mono-pools, as well as all the core essentials and spare parts. The Certikin brand has become synonymous with premium quality and is a technical specialist for a wide range of products such as pool covers, heating and ventilation equipment and pool cleaners. Established in 1963, Certikin currently operates at two locations, with a combined total of four acres of office, warehouse and factory space, including specialist elements for storing pipe and fittings, testing and servicing pool cleaners and CNC machining of HDPE products at its headquarters and main distribution hub in Witney. Certikin North, its state-of-the-art computer-controlled manufacturing plant in Leeds, produces tailor-made pool liners and covers.

Mineral+Biome is automated and retrofit ready for most plant rooms, with smart IoT control of dosing, temperature, flow and backwash. Compared with conventional chlorine systems, Mineral+Biome typically cuts energy and wastewater use by around 50%, reducing running costs while raising comfort and water quality. You get the best in bathingstandard performance without disinfection chemicals, pH-firefighting or heavy maintenance—just naturally balanced, crystal-clear pool water that feels as good as it looks. Why swim in chemicals when you can swim in fresh, mineralised water?

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Technology

Technology & lifeguards Working together to keep pools safe Jo Talbot Commercial Director RLSS UK

T

echnology is integral to everyday life,

Beyond operational efficiency, enhancing safety

from commuting to work and helping

is a key reason for adopting technology. Swimming

children with their schoolwork to doing

pool supervision technology provides lifeguards

the weekly shop and enjoying sports. Our

with extra support and adds a layer of protection,

industry is no exception, with swimming

reassuring both operators and pool users.

pools increasingly embracing technology. Today, almost 10% of swimming pools

Will technology replace lifeguards?

are utilising swimming pool supervision technology

We are commonly asked: “Will lifeguards still have a

to enhance safety and to support their lifeguards;

role in the future?” The answer is clear: lifeguards are

a development that is encouraged by RLSS UK.

essential. Their role extends far beyond rescue; they are

As the UK’s leading water safety experts, swimming

critical in prevention. Lifeguards actively educate pool

pool safety sits at the very heart of RLSS UK’s purpose: to

users and intervene before incidents occur, whether

prevent drowning, so everyone can enjoy water safely.

it’s identifying a child who has wandered from the

We are committed to supporting operators in all

changing rooms alone, preventing a backstroke swimmer

aspects of pool safety, starting with our research-

from colliding with the wall, or assisting a parent

backed National Pool Lifeguard Qualification (NPLQ),

who has momentarily lost sight of their toddler.

which was awarded over 45,000 times in 2025. In

While technology can detect emergencies such as a

addition, we provide free, expert-led guidance to help

swimmer becoming submerged, lifeguards often prevent

operators navigate new activities, challenging situations

these situations from happening in the first place.

and implement best-practice safety standards.

They are also essential for rescue, recovery and immediate

We are proud to have played a key role in helping the

first aid. Unless technology evolves into robotic systems

industry embrace technology by offering clear, practical

capable of performing these tasks, lifeguards will continue

guidance for operators. Swimming pool supervision

to be a permanent and vital fixture in swimming pool safety.

technology is widely available across the UK and Ireland through four main suppliers. These systems provide automated monitoring and detection, alerting lifeguards

Guidance available to support operators

when a swimmer may need help, which significantly

To support operators who are considering adopting

enhances safety and operational confidence.

technology or are already using these systems, we have worked with CIMSPA, Swim England and ukactive to

Why is technology adoption increasing in the industry? Operators are facing significant challenges, including

provide free and comprehensive guidance since 2023. Join us to meet with the four main pool supervision

rising operational costs, energy prices, staffing

technology suppliers, see a system demonstrated and

shortages and increased staffing costs.

hear from leading experts at a dedicated Swimming

Many operators are turning to technology to help

Pool Supervision Technology event, proudly sponsored

address these pressures. Technology enables smarter

by RLSS UK. The event will take place on Thursday 29

management of resources, for example, optimising

January 2026, at Kirby Leisure Centre, Nottingham.

low-risk sessions and monitoring pool occupancy

For further details, email learnmore@rlss.org.uk

to improve programming and reduce costs.

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While technology can detect emergencies such as a swimmer becoming submerged, lifeguards often prevent these situations from happening in the first place

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Technology

Putting into practice SwimNation looks at some of the solutions designed to help swim safety

AngelEye – a pioneer in AI aquatic safety

At the core of the portfolio is AngelEye LifeGuard, an advanced supervision system that combines intelligent video analysis with

Founded in 2006, AngelEye was among

flexible camera configurations. LifeGuard can

the first to apply artificial intelligence

operate using underwater cameras, which

and computer vision to aquatic safety.

may integrate LED lighting, or through aerial

Today, AngelEye’s drowning-detection

infrared cameras installed above the pool.

systems are deployed in hundreds of

This modular approach allows the system to

pools across more than 30 countries,

be adapted to different pool layouts, operating

supporting lifeguards and facility operators

conditions and environmental constraints.

with reliable, data-driven supervision tools. AngelEye solutions are developed in line

AngelEye LifeGuard provides continuous monitoring of the pool environment,

with recognised industry best practice and comply with

identifying behaviours or situations that may

ISO 20380:2017, the international standard for drowning

indicate increased risk. When an event is detected,

detection systems in public swimming pools. The system

the system generates immediate visual and audible

design also reflects established principles promoted

alerts, enabling fast and focused intervention.

within the UK aquatic sector, including those set out by

Recorded timelines and event data can also be

organisations such as RLSS UK, with a strong focus on

reviewed to support staff training, incident analysis

prevention, rapid response and continuous supervision.

and the ongoing improvement of safety procedures.

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Lynxight - making pools safer with AI

Designed for real-world pool operations, Lynxight installs quickly and with minimal disruption. The result

Lynxight provides AI-powered pool safety solutions

is rapid onboarding across all pool types. Once live, the

that work invisibly in the background, supporting

system operates continuously, eliminating blind spots

lifeguards and operators while keeping the focus where

and enhancing human vigilance rather than replacing it.

it belongs – on swimmer safety, so every moment

Beyond safety, Lynxight also supports smarter pool

is carefree. Lynxight’s technology makes standard

management. Operational insights help teams allocate

overhead security cameras smarter with AI, turning

lifeguard resources more effectively, understand pool usage

existing infrastructure into an always-on safety net.

patterns, and run facilities more efficiently. Lynxight’s

By analysing swimmer movement in real time, the

technology is advanced, yet trust is fundamental. Lynxight

system identifies early signs of distress and alerts

complies with the strictest global data security and

pool staff before situations escalate, not after. Alerts

privacy standards, ensuring ethical and responsible use

are delivered directly to lifeguards via smartwatches,

of its technology across all markets. Lynxight helps keep

enabling faster, more confident responses without

more than 1 million swimmers safe every month and is

tying staff to screens or fixed positions.

trusted by more than 10,000 pool staff worldwide.

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Technology Smart supervision – Poseidon Drowning remains a major public

proprietary hardware (overhead

health issue, including in supervised

and/or underwater cameras, central

swimming pools. Poseidon’s AI-

processing units, alert interfaces)

driven pool supervision solutions

with highly specialised AI software. Poseidon is in service mostly

analysing behaviour in real time.

with technology that is capable of

in public swimming pools, where

Trained on data from more than

detecting signs of distress at the

continuous supervision is mandatory.

300 equipped pools and dozens of

earliest possible stage. Built through

Its clients include public authorities

real incidents, the system evaluates

long-term collaboration with leading

and operators working under public

robust criteria such as trajectory,

research institutions and experts

service delegation contracts. The

posture, speed of movement and

worldwide, Poseidon combines

system is deployed in a wide range

degree of immersion, allowing it to

of facilities, from small teaching

distinguish genuine distress from

pools to Olympic-size pools, both

normal swimming behaviour.

focus on supporting lifeguards

indoor and outdoor. Poseidon has

Beyond safety, Poseidon provides

been installed in the UK for over 20

real-time swimmer tracking and

years, with numerous pools equipped.

attendance data, offering long-

The industry particularly values

term opportunities for optimised

Poseidon’s ability to demonstrate

lane management and resource

documented evidence of lives saved

allocation. With over two decades

in the UK and across the world, based

of continuous investment in R&D

on real operational experience.

and AI, Poseidon represents the

The AI detects a person in distress before full submersion by

most mature and proven drowning prevention solution available today.

Poolview Poolview supports operators with intelligent systems designed to enhance vigilance, reduce risk and strengthen compliance. From leisure pools with complex sightlines to facilities with high bather loads, Poolview’s suite of above and below-water technologies provides operators with the confidence and clarity they need to keep swimmers safe. Above water cameras deliver high-definition coverage of leisure pools and blind-spot areas, giving lifeguards enhanced visibility where direct line of sight is limited. Below water detection technology provides continuous monitoring beneath the surface, helping teams identify

commitment to industry guidance, and the reassurance

potential incidents early - even in busy or visually

offered by responsive aftercare. The systems, they note,

complex pools. Poolview’s above water detection

have become “essential eyes where lifeguards simply

technology, the company’s newest innovation, introduces

cannot maintain constant visibility,” significantly reducing

advanced analytics and intelligent alerting to support

organisational risk and strengthening client confidence.

lifeguards and wider response teams in real time. Poolview’s long-standing partners consistently highlight

Behind every installation is a dedicated UK-based team of engineers, project managers, and safety

the impact of these systems. One national operator -

specialists who work closely with operators from

who has installed around 90 Poolview systems since

planning through to ongoing servicing. Their expertise,

2013 - describes Poolview as “the only provider we trust

responsiveness, and genuine passion for safer swimming

to safeguard our pools.” They praise Poolview’s ability to

environments are key reasons Poolview continues to

overcome complex installation challenges, their unwavering

set the benchmark for bather safety technology.

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SPATEX2026 COMMERCIAL A4 OPTIONS.qxp_Layout 1 28/07/2025 15:29 Page 1

SPATEX represents all sectors of the water leisure industry from pools, spas, saunas to hydrotherapy, steam rooms and play equipment, in both the domestic and commercial arena.

FOR MORE INFORMATION AND TO REGISTER FOR FREE VISIT:

WWW.SPATEX.CO.UK OR CALL +44 (0)1264 358558


BLU Goggles. Armbands.Swim Hats. FUN + ENGAGING. ALSO AVAILABLE AS SWIM PACK with BAG, TOWEL & SWIMWEAR.

w: bluleisure.co.uk m:info@bluleisure.co.uk “Stronger Together”

t: +44(0)1908 582525


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