presents
Padel Nation EVENT REVIEW
Padel World Summit 2026
the business of padel ISSUE 2 2026
2026 UK Padel Report Turning a “boom” market into a sustainable one
SOUL MATES
PHOTO: MARIANO CASTRO / PREMIER PADEL
ON THE COVER Martina Calvo Santamaria celebrates during the London P1 at Olympia London
Turning courts into communities
INTERVIEW
JOHN TREHARNE Chair of The Padel Club and founder of The Gym Group
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IN THIS ISSUE
Padel Nation ISSUE 2 2026
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Dedicated to the business of padel
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09 News
32 Building a community
A round-up of the latest
Surge Padel is encouraging muslim
padel industry news
women and girls involved in padel
16 Column: Richard Shaw, SAPCA
32 Empowering Padel
The sky is the limit for padel’s growth
girls to get involved in padel
Advertising opportunities Contact John E: john@nationmedia.uk
18 Interview: John Treharne
42 Military padel
OFFICIAL MEDIA PARTNER
Chair of The Padel Club explains why
What is UK Armed Forces Padel
the padel market is still in learn mode
and how is it growing the sport?
26 Turning courts
44 UK Padel Report 2026
into communities
Examining the UK market’s pricing,
Soul Padel CEO Mark Hewlett explains
participation and access
Pep Stonor is paving the way for
why participation, not transactions, will shape padel’s next chapter
50 active-net Padel 2026 The event charting growth
28 Sofa2Smash How an initiative is building
52 Padel World Summit 2026
confidence through padel
Event review from Barcelona
6
PADELNATION.UK ISSUE 2 2026
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PadelNation is published by SportsNation Ltd. This publication is protected by copyright and no part may be reproduced, transmitted or stored in any print or electronic format without the written permission of the publisher. Every effort has been made to ensure the accuracy of the contents of this publication and PadelNation accepts no responsibility for any error or misrepresentation. Opinions expressed by the contributors and advertisers are not necessarily those of the publisher and we do not accept responsibility of losses or damages arising from them. Printed by BCP Media Group Ltd.
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Padel Nation NEWS UK padel bookings on Playtomic overtake Spain numbers PEXELS.COM
UK padel bookings have surpassed Spain on Playtomic, highlighting the rapid growth of the sport as London P1 took place in August. Britain moved ahead of Spain for padel bookings on the platform in February 2026 and has remained in front every month since, according to new data from Playtomic. In July, players made 595,511 UK bookings through the platform, compared with 418,034 in Spain. The milestone is particularly significant given Spain’s longstanding position as one of padel’s global powerhouses. The country has around 17,000 courts, while 14
appeal across Britain, with new
risen to 475, demonstrating how
of the current men’s and women’s
players continuing to discover padel
quickly a standalone padel industry
world top 20 players are Spanish.
through clubs, leagues, coaching
has developed. The latest data
sessions and social matches.
arrived as leading players, fans and
Playtomic, which estimates that it handles around 85% of UK
The growth of the UK’s padel
industry figures gathered in London
padel bookings, also recorded
infrastructure has been equally
for the London P1 tournament,
104,430 people making their first
dramatic. In July 2021, Britain had
placing further attention on the
UK booking during July alone. The
just four dedicated padel clubs.
UK’s emergence as one of padel’s
figures underline the sport’s growing
By July 2026, that figure had
fastest-growing markets.
Ignite Padel expansion to create UK’s largest padel site Ignite Padel has announced a major
expanded site will include facilities
expansion of its flagship Speke
designed for both community
venue, which is set to become the
participation and professional events.
UK’s largest single padel site when work is completed this August.
A new viewing gallery will be created for tournament matchplay,
The Liverpool facility will more
while Ignite Padel plans to work with
than double in size, increasing to
the International Padel Federation
56,000sq ft. Its court capacity will
to bring major competitions to
also grow from 10 to 17, supporting
Liverpool. The venue will also operate
rising local demand and plans to
as a 24-hour community sports
stage elite-level competitions. The
hub and elite training centre.
PADELNATION.UK ISSUE 2 2026
9
Padel Nation NEWS PHOTO: CLASH OF THE COACHES
Padel coaches travelled from as far as Spain and Italy
Clash of the Coaches eyes expansion Clash of the Coaches could expand into regional and international tournaments following the success of its inaugural event in London. More than 50 padel coaches from across the UK and overseas competed at Racketeer in London in August, bringing together some of the people described by organisers as the “backbone” of the sport. Created by World Padel Network founder Jamie Rowe and delivered in partnership with Nico Padel 22, the first Clash of the Coaches featured nine UK regional teams alongside an international side. “To take it from an idea to reality, it’s been incredible,” says Jamie. “I think what means the most to me is how far some people have travelled with coaches coming from all across Europe to take part.”
Pure Padel opens Solihull site as it continues UK expansion Pure Padel has opened a new
just a place to play, but a full
four-court facility at Moseley
sporting and social destination.
Cricket Club in Solihull. The Solihull venue features three
10
The venue is also expected to attract strong interest from local
premium covered panoramic
businesses, with its clubhouse, bar
courts and one uncovered court, a
and court facilities making it well-
to open in Hockley, Birmingham,
bespoke clubhouse, licensed bar,
suited to corporate events, private
the company is assembling a
pro shop and free on-site parking.
hire and client entertainment.
connected network of premium facilities across the region.
Courts are available on a
It is the first site in what the
pay-to-play basis, bookable
company intends to become a
Sammy Arora, Founder and
via the Playtomic app, with
cluster of sites across the West
CEO of Pure Padel, said: “Solihull
pricing starting from £28 per
Midlands, as it looks to further grow
is the start of something we
hour. Coaching, leagues and
its presence on the UK market.
have been planning carefully.
social events will be available
With a site already secured in
on site for players of all levels,
Warwick, subject to planning, and
one of the most exciting
giving the local community not
a seven-court indoor facility due
opportunities for UK padel.”
PADELNATION.UK ISSUE 2 2026
The West Midlands presents
Padel Nation NEWS
PadelXpo to launch UK’s first national padel exhibition at NEC PadelXpo will launch at NEC Birmingham on 5-6 June 2027, creating a new national meeting point for the UK padel market. Launched by Raccoon Media Group, the large-scale event has been designed to bring the full padel ecosystem together. Players, fans, clubs, operators, brands and industry leaders will all be part of a two-day showcase for one of the fastest-growing sports in the country. The launch has already attracted a strong celebrity and sporting line-up. Confirmed guests include Brit Award-winning rapper Aitch, comedian Jason Manford, former England cricket captain Michael Vaughan OBE,
ahead of the inaugural event. Padel
has more than 1500 courts in
and Olympians Chemmy Alcott,
participation has grown rapidly
operation. However, the sport has
Montell Douglas, and Gail Emms.
across Britain. According to the
not yet had one major national
GB padel player Nikhil Mohindra
event organisers, participation
platform that connects consumer
will also appear, alongside Sky
has more than doubled in the
demand with the commercial
presenters Gail and Jo. More names
past year to more than one
side of the market. PadelXpo has
are expected to be announced
million players, while the UK now
been created to fill that space.
Smash Padel secures £1.25m investment Smash Padel has secured £1.25m in new funding to support its expansion strategy, with the UK operator aiming to grow from five to 20 sites. The investment has been led by Middleton Enterprises, the UK-based investment firm founded by entrepreneur Jeremy Middleton. Smash Padel will use the funding to accelerate its rollout across the UK, with a focus on underserved communities. The business currently operates five profitable sites in Bicester, Oxford, Whitstable, Mid Sussex and Cardiff. A new venue will open in August 2026, with a further three sites planned before the end of the year.
SMASH PADEL
“Middleton Enterprises has a proven track Smash Padel plans to expand from five to 20 UK padel sites
12
PADELNATION.UK ISSUE 2 2026
record of supporting businesses like ours as we scale and expand into new locations,” says Simon Champ, Co-Founder of Smash Padel.
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Padel Nation NEWS Britain’s first Premier Padel P1 held at Olympia British padel got its biggest week yet as the Premier Padel Tour, the sport’s top professional circuit, landed in London for the first time, with six days of top-level matches at Olympia’s Grand Hall from 4 to 9 August.
SEGRO named official LTA partner to support growth
As a P1, the event sits one tier below the Majors and draws the full professional field. World No.1 pair Agustín Tapia and Arturo Coello headlined the men’s
SEGRO has been announced
open up padel to more diverse
draw, with their rivalry against
as a new official partner of the
audiences, with a particular focus
Alejandro Galán and Federico
LTA, with the partnership set to
on underserved communities.
Chingotto tipped as the standout
“SEGRO is a business rooted
contest on tour this year. Ariana
in places and the communities
Sánchez, Alejandra Salazar and
around them,” explains James
Paula Josemaría lead a strong
become development partner
Craddock, UK Managing Director
women’s field. The home interest
to LTA padel, creating a new
at SEGRO. “This partnership with
ran deep. Eight British players
collaboration focused on making
the LTA reflects our commitment
had wildcards across the draws.
racket sports more accessible at
to widening opportunity and
both national and grassroots level.
supporting wellbeing through
almost entirely through grassroots
support the growth of tennis and padel across UK communities. The agreement also sees SEGRO
For a sport that has grown
As part of the partnership,
sport. By also working in tandem
club openings and word of mouth,
SEGRO will work with the LTA
to deliver a new grassroots padel
a home P1 with this level of British
across the 2026 season, including
programme, we are helping to
representation marks a shift.
on the launch of a new grassroots
remove barriers to participation
This is the first time UK players
padel initiative. The programme
and open up the sport to more
could test themselves against
will support the LTA’s ambition to
communities across the UK.”
the world’s best on a home court, in front of a home crowd.
MATCHi and Eversports join forces to strengthen offering Sweden-based MATCHi Group and
Together, the companies combine
Austrian Eversports have joined
MATCHi’s understanding of racket
forces to strengthen their offering
sports and club operations and
to sports facilities across Europe.
Eversports’ experience in building
MATCHi’s platform currently supports
scalable software. The partnership
The partnership will enable the
more than 3,000 facilities, while
will allow MATCHi to further
companies to enhance their offer
Eversports provides software and
accelerate the development of
booking solutions to more than
racket sport-specific solutions
6,000 sports and wellness facilities.
tailored to padel facilities.
PADELNATION.UK ISSUE 2 2026
15
opinion
The sky is the limit for padel’s growth Richard Shaw CEO, SAPCA
I
t was fantastic to spend time at the P1 event in London in August. The standard of padel on show was incredible. I was lucky enough to witnesss Augustin Tapia play with a style and grace that reminded me of watching Roger Federer play tennis. As masters of their
craft, they both make it look like they have more time to play their shots than everyone else. It was also great to see Olympia being used for a
It was great to see Olympia being used for a sports event. It is an iconic venue and one of my personal favourites Many of the conversations I had during P1 reminded me of the Paul Rudd meme: “Look at us, who
favourites, having watching boxing there in the early
would have thought? Not me!”. There were lots of
2000’s. However, the best part was seeing people who
‘remember when’ conversations among the padel
have been involved in padel in the UK since the early
industry professionals, reminiscing about the early
days of the sport’s phenomenal growth take pride in the
projects and jobs they were involved with. The sport
event. The venue, the level of excellence on show and the
has grown exponentially, in every way, over the past
sell-out crowds provided validation that, as sport, padel
decade. I wonder how big padel will be in another
matters and is becoming part of “the mainstream”.
10 years. For now, it seems that the sky is the limit.
© SAMO VIDIC/RED BULL CONTENT POOL
sports event. It is an iconic venue and one of my personal
16
PADELNATION.UK ISSUE 2 2026
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People
Nobody genuinely knows yet, because the market simply isn’t mature enough
THE UK PADEL MARKET IS STILL IN LEARN MODE John Treharne, founder of The Gym Group and one of the fitness industry’s true pioneers, took up the role of Chair of The Padel Club last year. He sat down with PadelNation to outline the plans for the company and to share his views on the future direction of the UK’s padel market
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PADELNATION.UK ISSUE 2 2026
ew people have built a leisure business on the scale of John Treharne. Having founded The Gym Group in 2007 and helped transform the UK’s fitness market through its high-value, low-cost model, he has spent almost two decades growing one of the country’s largest gym operators. Now, as chair of The Padel Club, Treharne is applying many of those same principles to one of
as Germany and the United States. We were able
Britain’s fastest-growing participation sports. While
to learn from those businesses before adapting
he believes the UK padel market has enormous
the model for the UK. Padel is at a similar stage
potential, he is equally clear that operators should
today. The UK market is still relatively embryonic,
resist assuming they already have all the answers.
but that’s exactly what makes it exciting.
“The reality is that nobody knows yet,” he says repeatedly throughout our conversation. From club size and indoor versus outdoor courts
You’re chair of The Padel Club. What does your role involve?
to pricing, customer behaviour and facility design,
I’m one of the founder shareholders alongside
Treharne believes the sector is still discovering what
Paul Gilbert, who also chaired The Gym
a mature UK padel market will ultimately look like.
Group for many years. Our role is really to
In a wide-ranging interview with PadelNation,
support the business, help secure funding and
he discusses The Padel Club’s growth plans,
bring some of the experience we’ve gained
why he believes accessibility will determine
from building leisure businesses before.
the sport’s long-term success, what operators
Kris Ball, our CEO, has a very strong operational
can learn from the evolution of the gym
background from David Lloyd, so our job is
industry, and why he thinks padel should
to help him build something at scale. We’ve
eventually have its own independent voice.
opened four clubs so far and have planning permission for several more. Like any growing
After spending four decades in the fitness sector, what attracted you to padel?
business, we’re focused on building the right foundations before accelerating expansion.
There were a lot of similarities with where the
time in Portugal and could immediately see
You’ve spoken before about the similarities between gyms and padel. What are the biggest lessons you’ve taken from one sector into the other?
the opportunity. The sport was already well
Probably the biggest lesson is that you never
established in parts of Europe, but hardly anybody
stop learning. When we started The Gym
was playing it in the UK. That felt very familiar.
Group, I spent months visiting operators
gym market was when we launched The Gym Group nearly 20 years ago. Paul Gilbert and I had both discovered padel while spending
When we started The Gym Group, high-value, low-cost gyms already existed in markets such
overseas to understand what worked well and where there were opportunities to improve.
PADELNATION.UK ISSUE 2 2026
19
People We’re doing exactly the same thing now. We’re regularly visiting clubs across Europe, looking at different construction techniques, operating models and player experiences. Anyone who tells you they already know exactly what the UK padel market will look like in five years’ time is kidding themselves. There are still so many unanswered questions. How many courts should a club have? What’s the right balance between indoor and outdoor facilities? What’s the optimum operating model? Nobody genuinely knows yet, because the market simply isn’t mature enough.
The UK has seen rapid growth in the number of courts. Has that surprised you?
If the sport is going to become truly national, it has to be seen as affordable and welcoming rather than exclusive Outdoor courts will always have a place, but
A little. Padel has existed for around 60
our climate makes indoor facilities much more
years, so in one sense it’s surprising it didn’t
attractive for most of the year. If you look at our
establish itself in Britain much earlier.
Trafford development, we’ve built both indoor
At the moment there are around 1,600 courts in the UK. Spain has something like 30,000.
and outdoor courts, but I believe indoor facilities will ultimately dominate the UK market.
The populations are broadly comparable,
courts than it does today. I think one important
One of the defining characteristics of padel is its social appeal. How important is that community aspect?
difference from southern Europe is that the UK
It’s absolutely fundamental. Players don’t simply
market will become predominantly indoor.
want somewhere to play for an hour and then
so it’s difficult to argue that Britain couldn’t ultimately support many thousands more
leave. They want somewhere they can meet friends, have a coffee or a drink afterwards and spend time together. That’s one of the reasons our clubs include good social spaces alongside the courts. It’s actually something padel shares with squash. The big difference is that padel appeals to a much broader demographic. It’s much easier for beginners to pick up, it’s played predominantly as doubles, and participation is spread much more evenly across different age groups and between men and women. That combination creates a very strong community environment.
The Padel Club doesn’t operate on a traditional membership model. Why? The reason is simple – accessibility. One of the reasons The Gym Group was successful was because we removed barriers to participation. I think padel needs to do exactly the same. We’re a pay-and-play operator rather than a membership club because we want people to be able to book a court without feeling they’re joining an exclusive club. Our indoor courts are around £10 per player per hour at peak times, with rackets and balls included.
We also provide coaching, a café bar and quality
the country. That’s understandable at this
facilities because we believe players are looking
stage, but I don’t think that’s where the market
for value rather than simply the lowest possible
ultimately ends up. There’s no reason why
price. It’s about creating a high-quality experience
people in places such as Luton, Southall or
that’s accessible to as many people as possible.
other less affluent communities shouldn’t enjoy playing padel just as much as anybody else.
You’ve spoken about making padel accessible. Is there a danger that padel becomes perceived as elitist?
it has to be seen as affordable and welcoming
I think there is, and it’s something the industry
I like the pay-and-play model. It removes one
needs to think carefully about. One of the things
of those psychological barriers that traditional
that made The Gym Group successful was making
club membership can sometimes create.
If the sport is going to become truly national, rather than exclusive. That’s one of the reasons
exercise accessible to everyone. We weren’t trying to create an exclusive environment – we wanted to remove barriers to participation.
Expansion is clearly a priority for The Padel Club. What challenges do operators face?
I think padel should have the same ambition.
Planning, without question. Like the gym sector,
At the moment, much of the development
planning remains one of the biggest obstacles
is taking place in relatively affluent parts of
to growth. We’ve experienced periods where
PADELNATION.UK ISSUE 2 2026
21
People
several applications have been progressing at
Quality, durability and after-sales support
the same time, only for nothing to happen for
are every bit as important as purchase price.
months and then three approvals arrive in a
Players notice the difference. Beyond the
single week. You simply can’t plan a business
court itself, operators also need to think about
efficiently around that level of unpredictability.
the complete playing environment—lighting,
Planning also influences the indoor versus outdoor
ventilation, ceiling height, the sub-base beneath
debate. Outdoor courts inevitably raise questions
the court and the overall customer experience.
around lighting and noise, whereas indoor facilities
Those details become increasingly important
generally avoid many of those issues. That’s another
as the market matures. I also wouldn’t be
reason why I believe the UK market will become
surprised if the international supply chain evolves
increasingly focused on indoor developments.
significantly over the next five years, just as we’ve
As a business, we’ll continue growing steadily. We currently have four clubs open and planning permission secured for several more, but expansion has to be sustainable. The Gym Group didn’t open 20 gyms in its first year, and I don’t expect the padel sector to develop overnight either.
Court quality has become an increasingly important issue as the market expands. How do you approach that? We’re still evaluating the market. When we first launched The Gym Group, we didn’t immediately settle on one equipment supplier either. We spent time testing different manufacturers before developing long-term relationships. I think the same applies to padel courts.
22
PADELNATION.UK ISSUE 2 2026
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People
I think over time we’ll see county leagues, stronger club competitions and more structured player pathways developing across the UK Looking beyond The Padel Club, where do you see the biggest opportunity for the wider sector? Participation. That’s the word I keep coming back to because I think it’s the most important one. Personally, I believe participation-led leisure has a stronger longterm future than entertainment-led leisure. People might visit a trampoline park or another attraction occasionally for a birthday party or corporate event, but they don’t usually build those activities into their weekly routines. Padel is different. People want to improve and join coaching sessions. They arrange games with friends and become part of a community. That regular participation creates sustainable
The fitness industry has organisations such as
demand for courts in exactly the same way regular
ukactive and EuropeActive that exist specifically
gym attendance creates demand for fitness
to represent operators’ interests. I can see merit in
facilities. The social element is hugely important, but
padel developing something similar in the future.
it exists alongside genuine sporting participation.
The LTA has undoubtedly played an important
I think over time we’ll see county leagues,
role in helping establish padel in Britain, but
stronger club competitions and more structured
its primary responsibility will always be the
player pathways developing across the UK.
development of tennis. As padel becomes a significant sport in its own right, there may
Finally, do you think the sport needs a stronger independent voice as it grows?
come a point where operators feel the sector
Personally, yes. As the sector continues
representative body focused entirely on padel.
to mature, I think there will eventually be
would benefit from having its own dedicated We’ve seen comparable models work
a need for an organisation whose sole
successfully in other parts of the leisure industry,
focus is representing padel operators and
and I think it’s a conversation the sector is
supporting the development of the sport.
likely to have as it continues to grow.
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PADELNATION.UK ISSUE 2 2026
Theratingssolutionforclubs, fe ed ffederations,andbookingplatforms. eder
Play Playerlevels a ay yerlev ye r ev eve vels s shouldn’tbea ’ be bea should dn’t ’t headache. hea e dac ea che. e e.
Mismatchedplayerscostyoutime,members,andrevenue. Mis i mat is atc at tched e play ed aye ay yers rsco cos co os stt yo y uti ttime, e me e, embe b rrs be s, andre s, rev re eve venue. e e. Accurateplayerratings. A Ac ccura cc rat ra ate te play aye ay yerra rat ra ati tings s s. Fairmatchesthatkeepplayerscomingback. Fairmat atc at tches e that es a ke at kee eep play aye ay yers r co c mingba b ck. ba k k. Proventoincreaseengagementandretention. Pro rov ro ove vento t incre to rea re ease s enga agement n andre nt ret re ete tent nti tio ion. padelnation.uk PadelLevels.io PadelLev e ev vel177 ve s.io
Growth
Turning courts into communities
I
Mark Hewlett, Founder and CEO of Soul Padel, explains why participation, not transactions, will shape padel’s next chapter
f the UK padel sector is serious
Returns of engagement
about sustainable growth, then the
The response has been significant. More than 8,000
conversation has to move beyond
players have now joined Soul Mates, with up to 65%
acquisition and towards belonging.
of customers enrolling from day one of a club opening.
At Soul Padel, our Soul Mates programme
was designed as a community architecture, not
That early adoption tells us that players are not simply looking for court time, they are looking for connection.
simply a loyalty overlay. Its core mechanism is
Streak the Court sits within that broader framework.
intentionally simple and deliberately inclusive.
By encouraging Soul Mates to complete four playing
Regardless of who books the court or pays for the
days within a month, it reinforces consistency and
session, if you step onto court and play, you can
habit. In January over 2,000 players across Stockport
earn Almas, our name for points. Participation,
and St Helens engaged with Streaks, with almost 400
not purchasing power, is what is recognised.
completing a full four-day streak. The numbers are
That distinction matters. In many sports
encouraging, but more important is what
environments, the person who controls the
they represent, a shift from occasional
booking holds the value. We wanted to remove
participation to structured routine.
that hierarchy. By rewarding every player on
Routine is where community takes
court, Soul Mates reinforces that padel is
root. When players return weekly, they
a team sport built on shared experience.
form partnerships, recognise faces
It ensures that new players, juniors, social
and begin to feel that they belong.
participants and competitive regulars are all
Clubs stop being transactional spaces
equally visible within the ecosystem of the club.
and become social anchors. In a sport as accessible and communal as padel, that transformation is powerful.
Patterns of play Crucially, Soul Mates also gives us insight into our community in a way traditional models cannot. Because Almas are earned through participation, we can analyse patterns of play across different demographics,
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PADELNATION.UK
markets and ability levels. With 84% of Soul Mates choosing to complete their full personal profile, we now have a far clearer understanding of our players’ gender balance, age distribution and postcode spread. That insight allows us to avoid a one-size-fitsall approach. In established markets, the challenge may be maintaining engagement in a competitive landscape. In emerging areas, it may be building
More than 8,000 players have now joined Soul Mates, with up to 65% of customers enrolling from day one of a club opening
confidence and lowering the barrier to return. Insight allows us to respond intentionally, not generically. The reward structure is equally community-focused.
Our recent free-play-for-a-year prize in Stockport demonstrated how seriously we value consistent
Almas can be exchanged for free play, making it
participation . Yet the bigger ambition is cultural. As the
easier to get back on court and reinforce habit. They
UK padel market becomes more crowded, clubs that
can also be donated to What’s That Racket?, helping
recognise every player, reward the right behaviours
introduce more children to padel and extending the
and use insight to serve their communities thoughtfully
impact of each player’s participation beyond their own
will be the ones that endure. For us, Soul Mates is
game. When Soul Mates unlock new tiers, they receive
not about points. It is about creating environments
a Soul Padel T-shirt that celebrates their milestone,
where people feel seen, valued and motivated to
creating a visible symbol of belonging within the club.
return. That is how courts become communities.
PADELNATION.UK ISSUE 2 2026
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People
SOFA 2 SMASH Building confidence through padel Sofa 2 Smash is a community-focused, eight-week introductory padel programme created by Smash Padel. Adapted from the NHS Couch to 5K model, it guides inactive or under-confident adults from a sedentary lifestyle into playing padel. Annabelle Denly, a Level 2-qualified LTA coach with experience working in the NHS mental health service, led the programme at Smash Padel Bicester site. She tells PadelNation how the initiative delivers lasting, positive impacts on those taking part
O
ur aim with Sofa2Smash
During my last job, I was doing my Level 2 LTA
was to introduce inactive
Padel Instructor course and Smash Padel Bicester
individuals who would
allowed me to run a free 6-week beginners course
benefit from the mental,
for my mental health patients. These sessions were
physical and social
very rewarding and received positive feedback
effects of an accessible
from patients, and then these sessions inspired me
and coach-guided padel
to start working for Smash Padel Bicester as an
programme. Prior to my role at Smash Padel Bicester, I was working in an NHS mental
Assistant Manager and Coach from June 2025. At Smash, we have a data-centred approach to
health service as a physical wellbeing worker,
running our programmes and community initiatives.
aiming to get patients with mental health
Therefore, we conducted a pilot study to collect
issues active within their local communities.
both numerical and anecdotal evidence from participants to see if the programme improves mental and physical wellbeing in our target population. After recruiting with the help of Cherwell District Council and local physical activity charities such as Active Oxfordshire, I had initial phone call consultations with all 6 participants to discuss how they heard about the programme, their reasons for signing up and to identify their personal goals. All participants were female, aged between 18 - 44 years old and 33% were non - white. We used three different assessment measures at three separate time points to collect numerical data before, halfway through and after the 8-week course.
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People
We measured mental wellbeing, physical activity, and quality of life at these three different time points, and asked for verbal feedback throughout in addition to an evaluation form at the end. I ran eight planned sessions, starting with a lot of movement, balance, and the foundations of padel in addition to a large focus on teamwork and connecting with other participants. I made myself available for 30 minutes before and after a session to provide support for players, and offered free hot drinks to encourage socialising and connecting. We had a group chat where I communicated regularly and continue to communicate in now. Overall, an eight-week phased and highly supportive padel programme can show
PARTICIPANT’S DESCRIBED HOW S2S WAS “STRESS-FREE”, “NON-JUDGEMENTAL” & “REWARDING”
improvements in mental wellbeing, self-reported health, physical activity and exercise levels, in turn
In summary, S2S can help provide community,
reducing sedentary behaviour. A strong theme
connection and improve both mental and physical
throughout anecdotal responses was the social
wellbeing. To ensure S2S participants remain
aspect of S2S, where connections were formed and
supported, we have offered large discounts on
participants even arranged between themselves to
group coaching and socials to keep learning and
meet up outside of sessions. Participant’s described
meet other people. With the next programme
how S2S was “stress-free”, “non-judgemental” and
almost over, we will create a S2S alumni group for
“rewarding”. All stated that they would be relatively
old and new participants to connect and play.
confident or confident at playing padel outside
In addition to Sofa2Smash, I have worked
the S2S group. In addition to helping participant’s
with the council to run free 6-week courses and
“gain confidence”, S2S also helped with “stress
discounted memberships for families with children
and anxiety”, even encouraged participant’s
on free school meals, as well as creating initiatives
to “[start] exercising again”. Staff support,
such as Walking Padel to allow those who are
communication and competency in keeping
less mobile to play an adapted version of the
participant’s “well informed” and always “listening”
game. We are also delivering a “She Can Smash”
were also reported highlights of the programme.
initiative over the summer holidays, which are free weekly sessions for young girls to help introduce them to padel, and hopefully get them and their friends playing regularly. This has all been made possible by working with local schools to help organise and deliver free Primary and Secondary School Festivals with coaching and gameplay. We have also been to schools to deliver adapted padel sessions, and we have attended a number of local well-being events to partner with local services and understand the needs of the community. My aim now as Interim Manager is to continue working with our local community and services to enable anyone to be active, connect with others and feel a sense of belonging through playing padel.
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PADELNATION.UK ISSUE 2 2026
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People
Building a community through padel Surge Padel has formed links with a mosque local to its Bristol site to get more muslim women and girls involved in the sport. Rich Wingfield, MD of Surge Padel, outlines how the collaboration works
A
t Surge Padel Bristol, inclusion and accessibility are at the heart of everything we do. From the moment we opened our doors, we’ve been committed to building a club that truly
rreflects eflects the community around us - and that means going beyond the courts to create opportunities for everyone to get involved. One of the partnerships we’re most proud of this year has been our collaboration with Bristol’s local Mosque community. Through a series of sessions designed to introduce padel to new audiences, we’ve been welcoming women and girls to Surge in a warm, supportive and judgment-free environment - many of whom had never picked up a padel racket before. The response has been nothing short of incredible. Padel’s unique combination of fun, accessibility and social energy makes it the perfect entry point
32
for people who might not have engaged with sport before. It’s a game where beginners can enjoy a rally within minutes, where laughter comes as naturally as competition, and where the focus is always on participation over perfection. For many of the women and girls who have joined us through this partnership, that’s made all the difference. What’s been most rewarding isn’t just the growth in participation - it’s the genuine connections that have formed. Players who arrived not
What’s been most rewarding isn’t just the growth in participation - it’s the genuine connections that have formed
knowing anyone have left having made friends. Families have come together on court. And a community that perhaps felt sport wasn’t for
We’re incredibly grateful to the Mosque
them has discovered a new passion, a new social
community for their openness, their enthusiasm
outlet and a new reason to keep coming back.
and their trust in us. This is exactly the kind of
At Surge, we believe padel has the power to
partnership we want to build more of - reaching
do more than just fill courts. When the game is
into different communities across Bristol and
introduced in the right way, in the right environment,
showing that padel truly is a sport for everyone.
it becomes a vehicle for something much bigger - belonging, confidence, health and joy.
This is just the beginning. We can’t wait to see where this journey takes us next.
PADELNATION.UK ISSUE 2 2026
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Briefing
The number that follows you around the world PadelNation talks to Jethro Binns, co-founder of LevelTech, about how the platform is building the rating infrastructure padel needs – and tackling a problem the sport hasn’t yet solved
F
or players, the appeal of padel
Today SquashLevels operates in more
lies in its openness. You walk
than forty countries, is endorsed by both
into a club, find a game,
the Professional Squash Association
compete. That experience
and the World Squash Federation, and
depends on something
has been validated across more than
most players never think
7.4 million match results. Its algorithm
about: a shared understanding of level. As the sport scales – more clubs,
more cities, more countries – that shared understanding is fracturing. Different
outperforms every major comparable system — including UTR, Elo, and Glicko — on predictive accuracy. Most importantly: when players are matched within a similar
platforms use different scales. Club ratings drift from
rating band, over 79% of matches are genuinely
competition rankings. A number that carries meaning
competitive. That is what good ratings actually produce.
in one city means very little somewhere new. Players
The real-world impact is measurable. When the
who move between systems quickly discover their rating
Dutch Squash Federation adopted SquashLevels,
is only as useful as the ecosystem that recognises it.
tournament participation rose by 25% and 65%
Padel’s doubles format makes this worse. Your
of team captains reported noticeably more
rating isn’t just a reflection of your own ability — it’s
competitive matches within a single season.
entangled with whoever happened to be your partner. Move between platforms and that entanglement
Applying the model to padel
follows you, distorted. A number that looked
PadelLevels applies the same algorithmic infrastructure
meaningful in one system arrives somewhere new
to padel. Because padel is a doubles sport, partners
carrying someone else’s performance baked into it.
rotate constantly. A credible rating model must
Every racket sport that has grown beyond its
work out how much credit or blame each individual
original community has eventually had to solve
deserves when four people contributed to the result
this. Squash solved it. Padel has not yet — but
— and it must do so across thousands of different
the infrastructure to do so already exists.
partner and opponent combinations. Done poorly, this means playing with a strong partner artificially
What squash learned — and what padel can borrow
inflates a weaker player’s rating, and vice versa. LevelTech’s algorithm isolates individual
LevelTech was co-founded by former
contribution from partnership effects —
professional squash player
producing ratings that reflect you, not who
Jethro Binns and mathematician
you happened to play with last Tuesday.
Richard Bickers to solve
Early validation — across more than
exactly this problem in squash.
6,300 calibrated padel matches —
SquashLevels launched with
produces near-equivalent accuracy to the
a straightforward ambition:
squash result, without any padel-specific
give every player a single,
changes to the underlying algorithm. The
portable rating that works
framework is genuinely sport-agnostic.
anywhere in the world.
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PADELNATION.UK ISSUE 2 2026
Jethro Binns, LevelTech’s co-founder and
CEO, says: “Padel has a real opportunity that most
every club, league and competition within a
sports don’t get. Because the growth is happening
membership – a national standard rather than
right now, the sport can choose to build a common
a patchwork of platform-specific rankings.
language for level from the start — before the
LevelTech’s model is built on integration, not
ecosystem locks in around competing standards. If
replacement. Clubs and platforms do not need to migrate
players can carry a rating that’s trusted across clubs,
their users – they connect, and their match data starts
competitions and countries, it keeps the sport open.”
contributing to a rating network that spans the sport.
What this means for clubs and federations
Partnerships
PadelLevels is live and already working with clubs
LevelTech is now actively partnering with clubs, leagues,
across the UK, with match data flowing through
federations, booking platforms and media partners who
integrations with major booking platforms
want to help build a shared rating standard for padel.
including MATCHi, Matchpoint and Court 22.
Binns explains: “For clubs, we are offering a free box
For clubs, the starting point is simple: a free, fully
league up and running in days and give their members
managed box league, up and running in days. Coaches
a portable level from their very first match. For leagues
and managers provide initial level assessments;
and federations, there is the opportunity to connect their
from there, every match refines each player’s rating
competition data to a rating network that works across
automatically. That hybrid approach – human expertise
the whole sport. We are also looking to work with booking
at the start, data doing the work thereafter – means
and tournament platforms, integrating PadelLevels via
ratings are accurate earlier and trusted faster.
API and offer users a credible, cross-platform level.”
For federations, PadelLevels offers consistent, portable rating infrastructure that works across
l For more info visit www.padellevels.io
PADELNATION.UK ISSUE 2 2026
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People
Empowering sport At a time when girls are leaving sport at significantly higher rates than boys, visible pathways into emerging sports such as padel have never been more important. One of the organisations paving the way for girls to get involved is EmpowerPadel. PadelNation sat down with founder, Pep Stonor to find out more
I
nternational Padel Federation (FIP) data shows that women account for 28% of professional-ranked players globally, while girls represent almost one-third (32%) of players in the international junior rankings.
These figures highlight both the progress being made and the opportunity to further grow female participation in the sport.
Through initiatives such as the Girls’ Racquets Programme, Empower Padel is helping to build the next generation of female players by providing access to coaching, facilities, role models and competitive experiences. Empower Padel champions participation in the sport through tournaments, coaching clinics and community events across the UK. PadelNation spoke to Empower Padel’s founder, Pep Stonor, about the company’s mission to to help more women and girls discover padel – and the joy, confidence and connection that sport can bring.
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PADELNATION.UK ISSUE 2 2026
What is Empower Padel and when was it launched?
How many events does Empower Padel host each year and what do they “look like”?
Empower Padel launched in September 2024 and
We host 40-60 tournaments every year with
its mission is to help women start, stay in or return
more than 1,000 women on court. When we
to sport through padel. Our ambition is to be the
first started we ran tournaments once a month
equivalent of Park Run for padel, with an Empower
all over the UK – wherever there was an indoor
Padel Activator in every location in the UK.
venue! We now run regular introductory sessions and social matchplay programmes throughout
Where did the idea (and motivation) to set up Empower Padel come from?
the year as well as networking events such as
I started playing padel in Vale do Lobo in Portugal
a mix of fun, social padel with an opportunity for
in 2020. After coming back to the UK my local
women to mix and make conversation. They are
club, Stoke Park, had two courts. However at the
very uplifting and we get great feedback from
time, there were very few women playing and
attendees, with many women coming back and
even fewer competing. Competitions were often
bringing their friends to a second or third event.
panels and holidays with Weebora. Our events are
cancelled due to a lack of entries. I wanted to provide more opportunities for women to try the sport, get coaching and meet other women playing. As an Australian native, sport has played a
Do you have regular partners you work with on the events? We have championed lots of start up brands
massive part in my life, I played university netball
especially female founded brands at our
and tennis and loved taking up a new sport later
events - Noffee, Six Love London and Pounce
in life. Padel has taken me all over the world (I
Padel are all brands we have worked with. As
play for the Aussie National Crocs Masters team)
we scale, we are starting to work with larger
where I’ve met and played with people from many
brands such as Babolat and Waterdrop.
different countries. I want to share my journey and
We like supporting operators who understand
the joy of padel with as many women as possible.
what is needed to attract more women into their
PADELNATION.UK ISSUE 2 2026
37
People
The biggest achievement has been creating a voice for women and girls in Padel venues and we have helped advise and guide many new venues with initiatives designed to encourage more women into their venues.
Which regions/countries do you operate? How do you choose the locations for the events? We primarily operate in the UK, but also have we choose operators and padel venues that
What would you describe as Empower Padel’s biggest achievement so far?
are supportive of our mission to get as many
We have won several awards this year, including
women and girls on court as possible. As we
the Padel Community of the Year at British Padel
scale, we are looking to base our activators
Awards. I also received the LTA President’s Award this
network in venues so that women all over
year, the first time padel has received the award.
a presence in Australia. In terms of locations,
the UK can reach out to be introduced to the
Our Padel PE programme for girls, supported by
sport or to join one of our Empower Padel-led
Laureus Sport and The Hurlingham Club Foundation,
matchplay sessions. Women are mostly looking
is a huge personal achievement. It has given
for community and will be incredibly loyal to a
200 girls from disadvantaged backgrounds the
venue if that is where their friends are playing.
opportunity to have weekly padel PE lessons for free. The impact on introducing padel to these girls is immeasurable and is aimed at keeping them active and interested in sport beyond their teenage years. However the biggest achievement has been creating a voice for women and girls in padel (currently only one third of all padel players in the UK are women) and hopefully inspiring others to start women and girls initiatives all over the country.
Could you provide details on future events (so our readers can get involved if they wish)? All our events are listed on our website (empowerpadel.com) or our instagram “empower_padel”. The next big one is our twoyear anniversary, which we will celebrate Friday 25 September at Padel Hub in Slough. All are welcome! On 1 September, we’re hosting a Padel Festival for girls aged 16–24, designed to inspire the next generation to get involved in the sport and help grow participation within this age group.
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PADELNATION.UK ISSUE 2 2026
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26/06/2026 18:14
People
Our goal is to equip girls heading off to university or college with the confidence, knowledge and enthusiasm to continue playing padel wherever they go. We want them to take their passion for the sport with them, join university padel clubs and encourage their friends to give padel a try too. By creating new connections and experiences, we hope to help build a thriving community of young women in the sport for years to come.
Why do you think padel has become so popular so quickly? It is super popular for all the reasons people
only 4% of women in the UK play team sport.
often mention – social, fun, easy. For Empower
It’s hugely important to help women not only
Padel, we really focus on why women may want
start to play but keep playing – that’s our why!
to take up the sport. Many women drop out of
So, when they come to us, they are very nervous
Do you think Empower Padel will work with any other sport? Have you got plans to do so?
and unsure about playing sport again.
Not at the moment. We’re 100% focused on
sport in their teenage years (double the rate of boys) or they have never had racquet experience.
Lack of confidence is a huge issue. This is what
padel and so much to do still in the UK. We aim
Empower Padel really understands and we present
to grow to more than 200 events per year and
padel as a sport that can offer women and girls
5,000 women on court in the next 2-3 years in
something to try that is easy to take up, you don’t
tournaments plus intro to padel, matchplay and
need previous experience and the most important
socials. And then we have plans to go global …
thing is it is social. So women find a sense of
40
If we inspire just one girl to stay in sport, one
belonging when they come to our events. We also
woman back into being active and one to take up
help give them confidence to know that they can
sport, we have done our job. Hopefully, we will also
“be sporty” whatever their age or experience.
inspire others to follow our lead and bring more
People rarely mention the fact that padel is
women and girls into the sport. We want to be the
a team sport and I saw a stat from Vitality that
leaders in championing women and girls in padel!
PADELNATION.UK ISSUE 2 2026
PADELCLUBS
SETTING THE STANDARD FOR PADEL IN THE UK As padel continues its rapid rise across the UK, Slazenger Padel Clubs has firmly established itself as one of the country’s largest and most influential padel operators, delivering what many now recognise as the highest standard of padel facilities, programming, and player experience nationwide.
PROVEN PERFORMANCE: LEEDS NORTH The foundation of Slazenger’s growth is its flagship Leeds North club, which has now been open for over a year and continues to set the benchmark for padel performance in the UK. With 12 indoor courts, Leeds North operates at an exceptional 90%+ occupancy on a weekly basis, demonstrating both the strength of demand for padel and the effectiveness of Slazenger’s operational model. This success is driven by a comprehensive offering that includes structured coaching programmes for all abilities, daily socials, competitive leagues, and a vibrant club community. Leeds North has also become a destination venue for the sport, hosting elite tournaments, Pro-Am events, and exhibition matches featuring top UK and international players, alongside appearances from high-profile sporting celebrities. These events have played a key role in elevating padel’s profile while reinforcing Slazenger’s reputation as a leader at both grassroots and elite levels.
MOMENTUM BUILDS: SWINDON AND BLACKBURN Following the success in Leeds, Swindon opened in December 2025 and has already established itself as a major hub for racket sports in the region. The club features 8 indoor padel courts, alongside pickleball, and has seen strong early engagement across coaching, socials, and casual bookings. Blackburn, which opened in January 2026, continues this momentum in the North West. With 9 indoor padel courts and pickleball facilities, the club strengthens Slazenger’s multi-sport strategy and reinforces its commitment to creating inclusive, high-quality indoor venues that appeal to both new and experienced players.
INDUSTRY LEADERSHIP AND AMBITION Commenting on the brand’s trajectory, Stuart Perrin, Managing Director, said: “After securing industry-leading results in the Leeds North club, Frasers Group have confirmed their commitment to being the biggest name in the sector to match the heritage and legacy the Slazenger brand has become synonymous with. Growth plans in 2026 should see the chain operate 150+ courts nationally by the end of the year, with an even bigger 2027 planned.” This commitment underlines Slazenger’s position not just as an operator, but as a long-term architect of the UK padel landscape.
WHAT’S NEXT: SCALING AT UNMATCHED LEVEL Slazenger Padel Clubs’ expansion plans are among the most ambitious in the UK. Two major developments are already confirmed:
MANSFIELD
12 indoor padel courts, designed to replicate the proven Leeds model
LEEDS SOUTH
set to become the largest padel club in the UK, with an industryleading 14 courts Beyond these flagship locations, Slazenger has outlined further
expansion into key UK cities, including: • Cardiff • Exeter • Hull • Liverpool (Ellesmere Port) • Newport • York • Gillingham Each new club will follow the same core principles: premium indoor facilities, elite-level court quality, comprehensive coaching pathways, community-led programming, and the flexibility to incorporate additional racket sports such as pickleball where demand exists.
DEFINING THE FUTURE OF UK PADEL From elite competition and celebrity Pro-Ams to accessible grassroots participation, Slazenger Padel Clubs is not simply growing — it is defining what best-in-class padel looks like in the UK. With proven performance, rapid expansion, and a clear long-term vision, the brand continues to lead the sport’s evolution nationwide. Want to get on court? Scan the QR code to book your session.
Growth
MILITARY SPORT Ben Hanley, a Royal Air Force Flight Lieutenant, explains the background to UK Armed Forces Padel and how the organisation is developing the sport across the military
P
adel wasn’t something I ever expected to play – let alone be responsible for introducing into the British Armed Forces. But after first picking up a racket in Spain, I saw its potential
immediately and pushed, largely alone at the outset, for padel to be formally recognised within UK Armed Forces sport. That persistence paid off, and today I oversee UK Armed Forces Padel, supporting players across the RAF, Army and Navy.
What immediately struck me about padel was how naturally it fits military life. It’s fast, tactical, and built on communication. You can’t succeed without trusting your partner – something every service person understands instinctively. But unlike many traditional military sports, padel is also highly accessible. People can pick it up quickly, enjoy it straight away, and progress together. More importantly, I saw padel as a way to bridge gaps between service personnel, their families,
the PremierPadel circuit, supported delivery
and the civilian communities that surround military
roles at the Hexagon Cup, and found myself
bases. Military life can be transient and isolating;
working alongside elite players, high-profile
padel creates a shared space where everyone
athletes and celebrities – all drawn together
belongs, regardless of rank or background.
by the sport. Those experiences reinforced how
It’s also one of the few sports I’ve encountered
padel transcends background and status; on
that genuinely champions women. In a profession
court, everyone speaks the same language.
where women are often underrepresented,
Looking ahead, my ambition goes beyond
particularly in sport, padel offers a level playing
competition alone. We are opening community-
field. Mixed sessions, mixed competition, and equal
based padel clubs around the UK and overseas –
visibility aren’t an afterthought; they’re built into
hubs that bring together service personnel, veterans,
the culture. That mattered to me from day one.
families and local communities. Places where padel
As interest grew, it became clear that padel
supports wellbeing, inclusion and connection,
needed structure to survive. That led me to
while also creating sustainable pathways for
complete my M3 coaching qualification in Madrid
coaching, competition and rehabilitation.
– not to chase personal performance, but to
I believe padel has the potential to become
ensure safe, sustainable growth within the forces.
one of the Armed Forces’ most impactful modern
Coaching also took on deeper meaning during my
sports – supporting recruitment, retention
own recovery from a serious knee injury, when padel
and community cohesion in equal measure.
became both a physical outlet and a mental reset.
For me, padel has never just been about the
Since then, padel has taken me far beyond anything I expected. I’ve worked at events on
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PADELNATION.UK ISSUE 2 2026
game. It’s about people, purpose, and building something that lasts – on and off the court.
Development
active-net Padel charts sector growth active-net Padel is establishing itself as one of the UK padel market’s most important B2B events. The single day event brings operators and suppliers together for insightful panel discussions and focused, pre-arranged one-to-one meetings
T
he latest edition of active-net Padel took place on 12th May 2026 at
long-term participation and engagement. With padel experiencing significant growth across
Eastwood Hall, Nottingham, bringing
the UK, the session highlighted the importance
together more than 70 delegates
of accessibility, community engagement and
from across the rapidly expanding
sustainable business models in supporting the next
padel sector. The one-day event welcomed a
stage of development for the sport. Delegates were
diverse mix of court owners and operators, clubs,
given valuable insight into both the challenges and
representative bodies and partner suppliers,
opportunities emerging within the marketplace as
all coming together to share insight, explore
demand for courts and facilities continues to rise.
opportunities and strengthen connections within one of the UK’s fastest-growing sports markets.
As with all active-net events, the format
Data, innovation and entrepreneurship Following the opening panel, delegates had
combined education, networking and structured
the opportunity to choose between two
business meetings, creating an environment where
focused workshop sessions, each designed
operators and suppliers could engage in meaningful
to provide practical insight into different
conversations designed to support long-term
aspects of the Padel landscape.
growth and collaboration across the sector.
The first session, “The Data and Insight Behind the Opportunity,” was chaired by Julie Allen
Expert insights on the future of padel
from Active Insight and featured contributions
The day opened with a lively and thought-
from Paul Bennett (LTA) and Jethro Binns
provoking panel discussion chaired by David
(LevelTech). This workshop explored participation
Monkhouse, Director of Active Insight, focused on
trends, market insight and how data can help
the question “How is padel changing to sustain
operators make informed decisions around
participation levels?” Joining David on the panel
investment, programming and facility growth.
were Dave Wright, sector entrepreneur and
Running alongside this was “Padel Entrepreneurs
founder of MyZone, Jo Patterson from Connect 2
– Building a Business in Padel,” featuring
Padel, and Paul Bennett from the LTA. Together,
Chloe Hughes (Name That Ball), Dave Wright,
the panel explored the evolution of the sport,
and Steve McClory (Equinox Padel Club). The
discussing how operators and governing bodies
session focused on entrepreneurial journeys
can continue to build momentum while ensuring
within the sector, sharing experiences around
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PADELNATION.UK ISSUE 2 2026
launching businesses, building communities
LLeisure and Ramsay’s. The combination of
and creating engaging customer experiences
established industry names and emerging
in an increasingly competitive market.
businesses created a dynamic atmosphere
Together, the workshops offered delegates a blend of strategic thinking and real-
throughout the day, with conversations focused on innovation, collaboration and future growth.
world experience, helping attendees better understand how to navigate and capitalise on
Looking ahead to 2027
the continued expansion of padel in the UK.
The event concluded with high tea and informal networking, giving delegates the chance
Meaningful networking and business connections A key feature of the active-net series is its structured
to continue conversations and strengthen relationships in a more relaxed setting. Following another successful event, plans
one-to-one meeting programme, and the
are already underway for the next edition
Nottingham event once again delivered valuable
of active-net Padel, which will take place
opportunities for attendees to connect directly
on 19th May 2027 in Northampton.
with relevant businesses and decision-makers. Throughout the afternoon, operators and partner
In an exciting development for the series, the 2027 event will, for the first time, incorporate
suppliers took part in a series of 12 pre-arranged
on-court activity, including one hour of expert
meetings, each lasting 20 minutes. These sessions
coaching and two hours of free padel play.
enabled delegates to explore new partnerships,
The expanded format will create even greater
discuss operational challenges and identify solutions
opportunities for active networking, kit trials and
that could add real value to their organisations.
some friendly competition between delegates.
Supplier categories included kit providers,
As the padel sector continues to evolve at
insurers, and specialist service providers, ensuring
pace, active-net Padel is rapidly establishing
attendees could engage with businesses capable of
itself as an essential event for operators,
supporting every aspect of their padel operations.
suppliers and stakeholders looking to
Among the organisations represented at the
shape the future of the sport in the UK.
event were HireBOB, Active Insight, Baseline,
● To find out more about next
4 Leisure Recruitment and Risk HQ, alongside
year’s event, and book, please visit
operators including The Dome, Active Wirral,
https://active-insight.org/events/active-net-padel/
PADELNATION.UK ISSUE 2 2026
47
Events
PADEL WORLD SUMMIT 2026
I
The annual event cements its place as the industry’s show stopper f it ain’t broke, don’t fix it. That age-
The buzzing innovation arena returned and was
old phrase was certainly adhered
complimented by 20 padel start-ups; the expo
to by the team behind the Padel
featured 10 branded courts (an increase of two
World Summit in Barcelona. There
on 2025) encircling the main floor of around 140
were a few tweaks here and there
exhibitors from more than 30 countries; plus there
from the 2025 event, but the return
was the global conference area – for insights and
to Barcelona for the 2026 edition of
discussions into the industry’s major talking points.
the summit had all the hallmarks of last year.
There was a distinctive set of themes to the
The Summit has now firmly established itself as
‘activity programme’ with a trio of talks focusing
the industry’s ‘go to’ business event. This year saw a
on padel investment; and another trio providing
new record attendance of more than 7,200 visitors
insights into the USA, UK and Dutch padel
walk through the doors of Hall 6 (a rise of 20 per
markets. Growth, governance and the time
cent on 2025), with half being from outside Spain.
honoured tradition of the Global Padel Report
As before, the Summit boasted a packed
from Playtomic also featured prominently.
agenda of talks, numerous activations, plus
The booking platform’s latest study shared
the plethora of exhibitors – not to mention
data that has had the industry talking. The key
networking. Consequently, time is a very valuable
stats being a total of 4,969 new clubs were
commodity and it has to be used wisely.
established in 2025 and 7,898 courts were built.
PADELNATION.UK ISSUE 2 2026
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Events
The first day was incredible and that alone made it worth coming At the conclusion of the Summit, the awards for the best start-up was announced. UK-based VAM-OS, a finance and operations platform for clubs that offers real-time visibility of profitability and cash flow, came first in the vote. Second place went to booking app aggregator CourtBrain, which is expanding into the UK market, and third place was awarded to Bopa, a ball repressurisation solution designed for club rental use, combining sustainability with operational efficiency.
Positive feedback All the signs are positive for the padel sector, which was great news for the organisers of the Padel World Summit – the International
“We are also seeing visitors from many new
Padel Cluster. Michel Gogniat, the recently
countries. Countries in Asia, some countries
appointed MD of the International Padel Cluster,
from Africa. So, really good for us.
provided a reflection of what Cluster members were saying about this year’s Summit.
“This year, the Summit is much better. There are more people and brands, while we have the chance
“There was a thriving atmosphere and members
to host our distributors from many, many countries
were really happy about the quality of the meetings
including Australia, Ireland, France and Germany.”
they had,” he said. “In terms of the Summit,
Court manufacturers were certainly in agreement
they were saying this is unstoppable. They are
about the business being done at the Summit.
convinced that next year is going to be bigger.
Ray Brinkmanis, CEO of Padel Alba, said: “I
And that in 10 years, there will be a huge venue
have loved the Summit from the first edition.
here and not one hall, but maybe 3, 4, 5 halls.”
This year hasn’t disappointed as it’s been even better than last year - and we already have a
Cluster members echoed this sentiment.
spot for next year. The first day was incredible
Fernando Canovas, general manager of
and that alone made it worth coming.
Greenset said: “This year was really good and
“The people who come here, they mean business.
I’m really happy with all the people coming here.
They come here from all over the world only for this
We are doing good deals, good business.
event. When they come here, they know what they
“We were one of the first companies that believed in the summit three years ago and today
want whether that’s courts, or rackets, or something else. Importantly, they don’t come here just to look.
the people attending are more professional. Padel is growing, business is growing, and people want to invest. That is the most important.” The observations of Carlos Sanchez Sierra of JUBO Padel included the change in the demographics of visitors, and the positive impact
“The Summit is a very well-organised business event.” Rackets, apparel and footwear also dominate the expo floor, with many of the big names present. Spanish brand Joma added star quality to
for the industry. “The Summit is good for business
its stand this year with nine-time women’s
because I think it’s much more for investors, and
number one and brand ambassador
clients who really want to invest in padel,” he said.
Carolina Navarro present all week.
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Events
Aside from the numerous interviews and photos, Carolina, was also very ‘hands on’ to promote the brand’s products. She said: “I’m working with Joma and helping them with growing padel everywhere in the world and promoting the new collection of rackets. “This year I think we are doing a good job and there are lots of people coming and asking for Joma and wanting to know more about the products.” Making a first appearance at the Summit was major US shoe brand Skechers, which is purposely targeting the padel sector.
Padel’s future growth will increasingly depend on lifestyle, wellbeing, hospitality, community, and experiences
Lee Molyneaux, director Technical Performance Europe said: “We already do pickleball footwear
represented or not represented at all including
because Skechers is from LA. “Pickleball is very more
nutrition brands; medical and recovery; design
Americanised than padel, which is more European,
and furniture solutions; experiences and travel.
so there’s a huge want and need for padel shoes
Pelligrini wrote: “Are courts really the only
in Europe. This is why we’re branching into padel.
thing that matters inside a club? What about
“Padel and pickleball shoes have similar traits, so for this year we have changed the outsole of our pickle shoes to be padel-
lounges, hospitality areas, coworking corners, social spaces, retail concepts, or lifestyle design? “Padel tourism is exploding globally, yet
friendly and then from 2027 onwards, we’ll
there was very little storytelling around
have dedicated padel-specific shoes.
experiences, destinations, retreats, hospitality,
“We’re a $9 billion global brand and we’re
and travel packages connected to the sport.
going to put full resources behind it. We’re
I was hoping to dream a little more and feel
here in Spain, leading the way in padel.
like I could travel the world, instead, I just felt
Every country, every continent is going
like I was inside a huge club in Barcelona.
after padel, so we need to be there.”
“The feeling I had while walking through the event was clear: padel is still being represented mainly as
Future horizons
infrastructure and competition, and many rackets.
And while the Summit can celebrate its stature
“Padel’s future growth will increasingly
as THE industry’s meeting point, there potentially
depend on lifestyle, wellbeing, hospitality,
is work to be done for next year. Selena Pelligrini,
community, and experiences.”
one of the co-founders and organisers of this
Plenty for Summit managing director Alex
summer’s London Padel Week, noted plenty of
Ponseti to ponder ahead of the fourth edition
positives in a LinkedIn post but also what she
of Padel World Summit which will take place
called ‘big absences’ with entire categories barely
from 4 to 6 May 2027 at Fira de Barcelona.
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53
Insight
From Growth to Lasting Participation Oxygen Consulting has published the 2026 UK Padel Report, which examines growth, pricing, participation, access, venue formats and emerging operating models. PadelNation looks at the main findings from the report
T
he UK padel market is entering a more demanding stage of its development. After several years in which progress has largely been driven by an explosion in the number of new courts, rapidly
increasing awareness and first-time participation, the 2026 UK Padel Report argues that the sector’s next challenge is to turn that interest into regular, affordable and sustainable play.
Researched and written by Oxygen Consulting
Setting the right price
managing director Ray Algar, the report examines
The report’s most striking finding concerns pricing.
growth, pricing and participation in a rapidly scaling
Across the UK’s nine largest chargeable padel
sport. Its central conclusion is that the long-term
operators, the median peak-time price is £42
strength of UK padel will depend less on how many
per court hour. Oxygen Consulting’s player price-
people try the game once, and more on whether
sensitivity research, however, found acceptable
venues can persuade them to return often enough
national ranges of approximately £13–£21 for
for padel to become part of their normal active lives.
an outdoor uncovered court, £15–£25 for an
This shift has major implications for operators, investors, landlords, clubs and
outdoor covered court and £18–£28 for an indoor court, based on a weekday evening booking.
local authorities. Court numbers will remain
These figures are value benchmarks rather
important, but the market will increasingly be
than recommended prices. Operators may be
judged by utilisation, repeat visits, customer
able to charge more, but the report suggests
loyalty and the ability of venues to create
that any premium will increasingly need to be
commercially resilient communities of players.
justified. As players gain more choice, a court
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PADELNATION.UK ISSUE 2 2026
alone may no longer be enough. Weather protection, comfort, changing facilities, reliability, customer service, programming and the overall social experience will all contribute to whether a venue represents good value. This points towards a more sophisticated phase of competition. Successful operators will need to become a player’s “home venue”: the place they choose repeatedly because its location, price, playing formats and atmosphere make it feel worth belonging to, rather than simply worth booking. Memberships, leagues, coaching, social sessions, introductory programmes and stronger off-peak offers are therefore
The most exciting opportunity for UK padel is to find the point where commercial sustainability and social value reinforce each other
likely to become increasingly important.
PADELNATION.UK ISSUE 2 2026
55
Insight
Venues need to support significant infrastructure investment, appropriate staffing and a high quality player experience Improved access
community-rooted organisations are increasingly
The research also indicates that access is beginning
hosting padel, but frequently as landlords rather
to widen, although provision remains uneven. In
than operators. Oxygen Consulting argues
England’s most deprived neighbourhoods, the
that achieving wider social value may require
number of padel venues rose from six in December
these organisations to play a more active role
2024 to 33 in December 2025, increasing their
in shaping pricing, access and programming.
share of English venues from 3% to 8%. The report
That could lead to more partnership-based
cautions that an updated Index of Multiple
models, combining commercial expertise with
Deprivation baseline prevents a strict like-for-like
community objectives. Operators may gain
comparison, but the direction suggests padel may
access to suitable land and established local
be starting to move beyond its early affluent base.
audiences, while councils, clubs and not-for-
Even so, 60% of venues remain in less deprived
profit asset owners ensure that affordable
neighbourhoods, compared with 40% in more
sessions, targeted programmes and inclusive
deprived areas. The implication is that physical
pathways are built into the proposition.
expansion alone will not guarantee inclusion. A court located on community land can still operate
Choosing locations
at prices, times and through booking systems that
The report also reflects padel’s growing credibility
exclude large sections of the local population.
within the property market. Jess Hill, associate
For that reason, the report places significant
director for UK restaurants and leisure at Savills,
emphasis on delivery models. Rugby and
says padel has moved beyond being a short-term
golf clubs, leisure centres, councils and other
activation tool and is now viewed as a commercially
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PADELNATION.UK ISSUE 2 2026
Before committing capital to a padel project, invest in a strategy The UK padel market is maturing. The initial “build it, and they will come” phase is ending. As supply increases, players will gravitate toward venues that deliver the best experience and value, rather than simply choosing the nearest available court. For investors, this means success now depends on professional market positioning and pricing strategy – not just novelty. Oxygen Consulting researches and publishes the annual UK Padel Report. We leverage this deep market data to help organisations make the right build-and-operate decisions. We help organisations build the right version of padel for their site before capital is committed: ● Rapid feasibility studies ● Strategic experience design – building a sense of place and belonging that fosters player loyalty ● Investable operating models – market positioning, pricing strategy, financial modelling Arrange a 30-minute confidential discussion. oxygen-consulting.co.uk ray@ oxygen-consulting.co.uk
Oxygen Consulting – strategic insight that moves people
Insight
The next phase of UK padel will be about more than scale. It will be about value, belonging and repeat participation. credible element of landlord strategy. However,
to return to and demonstrate that padel
the market is becoming more selective and data-
can contribute to physical activity, social
led, with landlords looking for operators that
connection, wellbeing and public health.
can create sustained footfall, complement other
As Algar says that commercial measures, such
tenants and support mixed-use destinations.
as utilisation, pricing and financial returns remain
This suggests the era of expansion based
important, but they do not fully capture the value
primarily on novelty is giving way to one in which
padel can create through social reach, inclusion,
proposals will face closer scrutiny. Investors
community connection and improved health and
and landlords will want clearer evidence of
wellbeing. The real test will not simply be how
repeat demand, realistic pricing, differentiation
quickly the sport expands, but how fairly and
and long-term operational strength.
effectively it contributes to wider participation.
Sustainable growth
to find the point where commercial sustainability
Algar argues that the biggest opportunity is to
and social value reinforce each other,” Algar
find the point at which commercial sustainability
says. “By social value, I mean the benefits
and social value reinforce one another. Venues
beyond financial returns: helping more people
must generate sufficient returns to support
to be active, feel connected, improve wellbeing
infrastructure, staffing and a high-quality
and access sport more easily. Venues need to
experience, but players also need the affordability
support significant infrastructure investment,
and access required to make padel habitual.
appropriate staffing and a high-quality player
The report’s message is not that UK padel
experience, but players also need the price and
should slow its growth, but that it must broaden
access to make padel a repeatable habit. Get
its definition of success. Future winners will
that balance right, and padel becomes much
not necessarily be those that build the most
more than a fast-growing leisure product.”
“The most exciting opportunity for UK padel is
courts or charge the highest prices. They will
The next phase of UK padel will be about
be the organisations that turn curiosity into
more than scale. It will be about value,
loyalty, create venues people genuinely want
belonging and repeat participation.
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PADELNATION.UK ISSUE 2 2026
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