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Year 19 - Issue 7/8 - 2026

EVENTS

INTERVIEWS

UTMB SPECIAL EDITION

Rock Master

A dream come true

Numbers, stars, and

turns 40

by Ben Dhiman

activations of the event

Year 19 - Issue 7/8 - 2026

THE STATE OF PLAY BY IOG

10 Outdoor Web Academy project #MONTURAPEOPLE

12 The documentary “142 secondi - Il battito della terra” EVENTS

14 Rockmaster: a special edition for its 40th anniversary INTERVIEWS

16 Günther Acherer by Panorama Diffusion 17 Gloria Oppici, brand manager at the Parma Camper Show FOCUS COLLECTION

18 The new Salewa Ortles FW 26/27 line PRODUCT INSIGHT

20 Nordsen 22 Trespass, Icepeak 23 Rock Experience, Ternua 24 NAT’S, E9 25 Hypershell, HOVERAir

FOCUS

UTMB

MONT BLANC DATA & STATISTICS

28 An event that keeps growing #INSIDETHERACE

29 The numbers back up Chamonix as trail running capital INTERVIEWS

30 Tom Evans: UTMB as a spectator 31 Ben Dhiman's dream come true RESPONSIBILITY

32 Tom Yiangou, Client Development Manager UTMB Go FOCUS ON

34 HOKA's strategy during the trail running week FOCUS SHOP

36: The 92-year history of Snell Sports ACTIVATIONS

38 “Run All In. All Down” by Merrell 40 Events by ASICS, Salomon, SCARPA and Vibram 41 Sunrise testing by La Sportiva PRODUCT INSIGHT

42 Rossignol, Salomon 43 Cimalp, norda 44 SCARPA 46 Suunto

EDITORIAL

“Del doman non v'è certezza” Frédéric Lénart, Race Director Isabelle Poletti, and the may-

“I never would have thought it would become the most important race in the world.” This statement by Dawa Sherpa, who was the first winner of the Ultra-Trail du Mont-Blanc in 2003, brings a smile to one’s face when you consider an event that today attracts between 70,000 and 100,000 people, including athletes, supporters, and fans. It is said that just over 700 people participated in the first edition, and 67 of them crossed the finish line. A small group, led by a married couple who ran a record store, came up with the idea for a race that many believed was impossible to complete. It's novel material. In 24 years (and 23 editions, since one was canceled due to the pandemic), the world has changed. “Back in the day, you’d go on Friday to watch the race; today, you go on Monday, and then, if you want, you can also stick around to follow the 100-mile race over the weekend.” Among journalists who have been covering the most important event on the global ultra-trail scene for decades, this is the mantra. Back in the day, you’d head to Courmayeur on Friday morning to watch the CCC start, then go through the tunnel and kill time in Chamonix while waiting for the UTMB to begin in the late afternoon and for a long, thrilling night ahead. Today, the UTMB has become—even before being the world’s most important competitive event—the premier gathering for the global trail running industry. In the days leading up to the 100-mile race—which is now just one, albeit the most important, of the races held at the UTMB Finals—all the brands unveil new products or let people try out their current ones. The Chamonix Valley has become a vast, sprawling expo, featuring branded restaurants, shops, and chalets, designated areas for athlete interviews, social runs, and parties. A massive off-site event that culminates—last but not least— in the crown jewel of the races. This has been the scene up until now, at least in recent editions. And tomorrow? Signaling a shift in approach is a letter signed by UTMB Group CEO

ors of Chamonix, Orsières, and Courmayeur. Under the motto “The Mont Blanc region is not a stadium,” athletes, the media, fans, partners, and stakeholders are urged to be mindful of the environment and its inhabitants. François-Xavier Laffin, the new mayor of Chamonix, has never hidden his concerns about an event that has grown too large to be sustainable in a sensitive area like the Mont Blanc region and in a town of 9,000 residents. The proposed solutions? Reducing the number of participants by encouraging them not to run the race for multiple consecutive years and limiting the number of accompanying family members. Containing the event’s size and relocating the overcrowded Ultra-Trail Village outside the town center. Furthermore, the 24th edition is also weighed down by the uncertainty of its date: the UTMB is no longer expected to take place during the last week of August due to a scheduling conflict with the World Cycling Championships. There’s talk of the week immediately following mid-August. Some rumors point to the beginning of the month. At the time of going to press, there are still no official announcements, but what is certain is that the UTMB as we’ve known it will likely remain a memory. It’s unlikely they’ll adopt a completely opposite model—such as the Western States, the other great global ultra classic, which limits participation to just 369 runners—but the die seems to have been cast. It’s hard to imagine that the UTMB will no longer be held, as happened, for example, with a staple of trail running’s golden age, the Grand Raid du Cro-Magnon. However, for those of us who have visited Chamonix during the last week of August over the past 10 or 20 years, this could mark a seismic shift—much like the changes that have already taken place over the last decade. All we can do is wait and see. In the meantime, you can read this issue, which, as you’ve probably gathered, is largely dedicated to the UTMB.

Claudio Primavesi claudio.primavesi@mag-net.it

Publisher: MagNet Srl SB Managing director: ANGELO FRIGERIO Editor-in-Chief: CLAUDIO PRIMAVESI Contributors: SIMONE ALESSANDRINI, MANUELA BARBIERI, BENEDETTA BRUNI, SARA CANALI, MATILDE MARELLI, MAURIZIO TORRI, CRISTINA TURINI Art Director: ROSANGELA BARNI

IN COVER: UTMB Photo by Toni Spasenoski

Editorial Staff: Corso della Resistenza, 23 - 20821 Meda (MB) Via Tertulliano, 68 - 20137 Milan Tel. +39 02.87245180 - Fax 02.87245182 redazione@outdoormagazine.it outdoormagazine.it

Printed by: Ingraph - Seregno (MB) - Volume 19 - No. 7/8 2026 Monthly magazine. Registered with the Court of Milan, No. 186 March 20, 2007. Entry in the ROC No. 16155 dated November 23, 2007 Poste Italiane SpA - Postal Subscription Shipping (Decree-Law 353/2003 - converted) in Law No. 46 of 2004, Article 1, Paragraph 1 - LO/MI One copy: 1.00 euro. The publisher guarantees the utmost confidentiality of the data in his possession. This data will be used for managing subscriptions and sending commercial information. Pursuant to Article 13 of Law No. 196/2003, you may request the correction or deletion of your data at any time by writing to: MagNet Srl SB Data controller: Benedetto Sironi

This issue went to press on September 7, 2026

Outdoor Magazine

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NATURAL STRIDE SYSTEM

EMBRACE THE O UTD O ORS

NEWS

ECONOMY

DECATHLON IS TARGETING SPORT 2000 FRANCE TO GET CLOSER TO MOUNTAIN RETAIL Decathlon has signed a letter of intent to acquire a 50% stake in SAS Sport 2000 France, the central organization that supports the cooperative’s retail network. According to Outdoor Industry Compass, the transaction applies exclusively to France and must be submitted for consultation with employee representatives and approval by the relevant authorities. The financial terms have not been disclosed. One of the most interesting aspects of the deal is Sport 2000’s strong presence in mountainous areas, which would allow Decathlon to rapidly strengthen its presence in ski resorts in the Alps and the Pyrenees, as well as in numerous rural areas.

BOA AND PRIMALOFT DRIVE COMPASS DIVERSIFIED'S Q2 RESULTS Compass Diversified (CoDi) reported solid growth in its Branded Consumer segment, despite a 11.4% decline in reported revenue to $424 million (€362.9 million). On a like-for-like basis, revenue remained stable at $410.6 million (€351.5 million). Boa rose 22.1% to $59.1 million (€50.6 million) with adjusted EBITDA of $26.1 million (€22.3 million, +27.5%). PrimaLoft grew by 19.7% to $29.7 million (€25.4 million), with EBITDA at $13.8 million (€11.8 million). CoDi’s debt decreased to $1,592.3 million (€1,363 million) from $1,890.7 million (€1,618.2 million).

WOLVERINE RAISES ITS 2026 FORECAST, PUSHED BY MERRELL AND SAUCONY Wolverine Worldwide continues its positive momentum in the second quarter as well: revenue of $506.4 million (€433.5 million, +6.8%), operating income of $47.3 million (€40.5 million, +16.2%), and operating margin at 9.3%. Merrell grew by 11.1% to $175.5 million (€150.2 million), while Saucony grew by 9.9% to $158.6 million (€135.8 million). U.S. tariffs are weighing on the Asian supply chain, with the gross margin falling to 46.5%. International sales grew by 10.9% to $277.2 million (€237.3 million), accounting for 55% of total revenue. The 2026 guidance has been raised: revenue to $1.98–2 billion (€1.69–1.71 billion), adjusted EPS to $1.55–1.65 (€1.33–1.41).

GREGORY PULLS GROWTH IN SAMSONITE'S LIFESTYLE SEGMENT IN THE FIRST HALF OF THE YEAR Samsonite closed the first half of 2026 with stable revenue of $1.681 billion (€1.439 billion, +1.1% reported). Q2 saw a decline of 1.6% to $851.5 million (€728.9 million), with adjusted EBITDA of $137 million (€117.3 million) and adjusted net income of $65 million (€55.6 million). The lifestyle bags category stood out, rising to $628 million (€537.6 million, +4.4% reported) and accounting for 37.4% of group revenue, driven by Gregory, Samsonite, and TUMI. The group also acquired an 85% stake in BÉIS, a brand founded by Shay Mitchell, for $178.5 million (€152.8 million), based on a valuation of approximately $210 million (€179.8 million), with the transaction expected to close in Q4 2026.

ASICS RAISES ANNUAL FORECASTS AFTER A RECORD FIRST SIX MONTHS ASICS raises its 2026 outlook after an exceptional first half: net income up 53.3%, sales up 32.7% (up 22% at constant exchange rates). Half-year revenue reached 534.4 billion yen (approximately 2.90 billion euros) for the first time, with a record operating margin of 22.5% and operating profit of 120.4 billion yen (652.6 million euros). In Q2, operating profit jumped to 59.7 billion yen (323.7 million euros, up 63.1%), with North America up 183%. Driven by SportStyle (+83%) and Onitsuka Tiger (+35.9%), which will be spun off in 2027. The new annual forecasts indicate revenue of 1,050 billion yen (5.69 billion euros, up from 950 billion yen/5.15 billion euros) and operating profit of 195 billion yen (1.057 billion euros). The dividend has been raised from 38 to 44 yen.

AMER SPORTS: ARC'TERYX AND SALOMON REMAIN KEY PLAYERS Amer Sports reported broad-based, double-digit growth in the second quarter of 2026, with Arc'teryx and Salomon once again serving as the main drivers of the outdoor portfolio. Revenue rose 32% to $1.633 billion (€1.398 billion), operating profit jumped 339% to $191.7 million (€164.1 million), while net income rose to $107.2 million (€91.8 million) from $18.2 million (€15.6 million). The Technical Apparel segment, led by Arc’teryx, generated $674.2 million (577.1 million euros, +32.5%) with an adjusted operating margin of 18.8%, up from 14.1%. The Outdoor Performance segment saw the fastest growth: revenue reached $568.5 million (486.6 million euros, +37.4%), with adjusted operating profit more than tripling to $83 million (€71 million) and the margin rising to 14.6% from 6.6%, thanks to the momentum of Salomon Softgoods. Amer raises its 2026 outlook: revenue up approximately 24%, adjusted EPS at $1.27–$1.30, Technical Apparel up 25–26%, and Outdoor Performance up 27–28%.

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NEWS

ECONOMY WINTER SPORTS DRIVE TECNICA GROUP’S GROWTH Tecnica Group closed the first half of 2026 with revenue growth, driven by its winter sports brands and Moon Boot. Profitability improved compared to the previous year. H1 revenue rose 1.3% to 173.8 million euros from 171.5 million. EBITDA remained negative at €11.4 million but improved compared to last year’s -€12.2 million, while the operating loss narrowed to €24.1 million from €25.2 million. The net loss fell to 20.2 million from 30.9 million. In Q2 alone, revenue grew by 2.9% to 70.2 million euros. The winter sports business—Nordica, Tecnica, and Blizzard—along with Moon Boot, grew by 23.6% in the first half of the year, with a solid order backlog for the second half as well. Lowa, on the other hand, reported a decline in sales, primarily due to the comparison with a particularly strong first quarter of 2025, which was driven by the clearance of backlogged orders from late 2024; however, the rate of decline was more moderate than in Q1. The improvement in EBITDA reflects stronger operating margins, partially offset by slightly higher fixed costs related to the development of the multibrand platform. The net financial position was negative by 163 million euros as of June 30, compared with 116.8 million at year-end. At the same time, Italmobiliare has agreed to sell a 9.09% stake in Tecnica Group to Prime Holding, a subsidiary controlled by the Zanatta family, for approximately 50 million euros, with the transaction expected to close by the third quarter of 2026. Upon completion of the transaction, the Zanatta family’s stake will increase to 69.09%, while Italmobiliare’s stake will drop to 30.91% from the 40% it acquired in 2017—a period during which Tecnica’s revenue rose from 368 million to over 540 million euros.

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NEWS

CISALFA LAUNCHES THE CAMPAIGN “THERE’S ALWAYS ROOM FOR YOUR LOVE OF SPORTS” Cisalfa kicks off the back-to-school season with “There’s Always Room for Your Love of Sports,” its new September campaign that invites people to put movement back at the center of their daily lives, encouraging them to rediscover their balance even as their commitments increase. Cisalfa aims to be a go-to resource for enthusiasts of all levels, going beyond simply offering products to help people rediscover the joy of movement and make it part of their everyday lives. In this spirit, the campaign issues a simple yet practical invitation: don’t wait for the perfect moment to exercise, because it rarely comes on its own. It’s a choice to make every day, consciously carving out time for it even when your routine gets busier.

RESPONSIBLY THE EU IMPOSES ANTI-DUMPING DUTIES OF UP TO 67.6% ON CHINESE NYLON YARN The European Commission has imposed definitive anti-dumping duties ranging from 60% to 67.6% on imports of polyamide (nylon) yarns from China. The measure comes at the conclusion of an investigation launched in July 2025 following a formal complaint by the Coalition of European Polyamide Yarn Producers, which found that dumping practices were causing injury to the EU industry. The sector accounts for approximately 2,000 jobs across Croatia, Italy, Spain, Romania, and Slovenia, representing a market valued at approximately 400 million euros. Nylon is widely used in outerwear, sportswear, underwear, and swimwear: importers will need to review supply contracts and customs classifications. Beijing has called the measure “protectionist.”

"GOCCE DI MONTAGNA": AKU RAISES AWARENESS ON THE WATER CRISIS IN THE HIGHLANDS "Gocce Di Montagna" is an awareness campaign focused on the responsible use of water in the mountains, conceived by AKU in collaboration with the Aquile Mountain Guides of San Martino di Castrozza and the mountain hut operators of the Pale di San Martino in the summer of 2023. This project aims to draw attention to the problem of water scarcity, which is linked to the broader issue of the climate crisis. Low snowfall, accompanied by steadily rising temperatures, combined with a significant increase in water consumption: this combination is leading, first and foremost, to a water crisis at high altitudes. The Montebelluna-based brand has decided to raise awareness on this issue with a brochure, written for AKU by Jacopo Gabrieli, a glaciologist at the CNR Institute of Polar Sciences, featuring information, advice, and up-to-date data on the state of this most essential of resources.

ALPI DESIGN AWARDS: DEADLINE FOR SUBMISSIONS ENDS SEPTEMBER 30 by Ande with its single-material Exploral snowshoe—an honorable mention also went to MM Design for VTech’s XVST ski collection, based on a new concept of sustainabil-

The deadline for entries to the second edition of the ALPI Design Awards, organized by the ALPI+MILANO Association, is approaching. Which is aimed at companies, planners, architects, designers, and communications professionals who develop products and services promoting sustainability and innovation in mountain regions, conceived and/or created in 2024 and 2025. Entries may be submitted by September 30 for the following categories: Product & Business (any product, service, project, or prototype that is significant to the applicant’s business); Communication & Graphics (for example, a brand redesign, product packaging, or advertising campaign); and Architecture & Environment (ranging from a new sustainable corporate headquarters to a corporate social responsibility initiative for the local community). All necessary information and the rules can be found on the website alpidesignawards.it. In the 2025 edition, for the Product & Business category—won

ity achieved through natural materials and a short supply chain. A special lifetime achievement award was also presented to Gioachino Gobbi (posthumously) and Maurizio Gallo, the entrepreneur and designer behind the Grivel Twin Gate carabiner, the only mountaineering product to receive the Compasso d’Oro in 2016. In the Architecture & Environment category, the winner was the Norwegian firm Snorre Stinessen Architecture for the comprehensive renovation of an old mountain hut (the Cabane du Glacier de Tortin in the Swiss Alps), while architect Enrico Scaramellini received an honorable mention for the Spluga Climbing Gym, a climbing gym in Campodolcino (Sondrio), a “tower” that soars like the natural mountain “architectures” that inspired it.

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NEWS

NEW OPENINGS AKIRA AND GOATZILLA: TWO NEW CLIMBING GYMS FROM THE FOUNDERS OF MANGA CLIMBING

The founders of the Manga Climbing gym in Milan have embarked on a new phase of expansion by opening two new centers: Akira Climbing Center in Carate Brianza (MB) and GoatZilla Climbing Gym in Berbenno di Valtellina (SO). The goal is to create spaces where training, education, and community can coexist under one roof. Akira Climbing Center, which opened on August 27, spans two levels and offers 1,350 square meters of climbing space, while GoatZilla Climbing Gym offers 500 square meters of climbing space, designed to introduce younger generations to climbing by creating a modern, inclusive space accessible to everyone—from children to the most experienced climbers.

KAILAS FUGA OPENED ITS FIRST EUROPEAN STORE IN CHAMONIX DURING THE UTMB The Chinese trail running brand Kailas Fuga opened its first European store in Chamonix, France, during UTMB week, marking an important step in the brand’s expansion into the European market. However, the new store is not just a retail location—it’s also a true community hub, offering product testing, coaching sessions, and meet-and-greets with athletes. The brand also used UTMB week to strengthen its presence on the European scene through its team of athletes: more than 80 members of the Kailas Fuga Team and the Fuga Mountain Club competed in various races.

EVENTS THE VALLE ORCO CLIMBING FESTIVAL RETURNS SEPTEMBER 24–27, WITH A CHANGE OF VENUE Adventure Factory A.S.D. announces the return of the Valle Orco Climbing Festival (VOCF), the international gathering dedicated to sport climbing, trad climbing, and bouldering, scheduled to take place in Ceresole Reale (Turin, Italy) from September 24 to 27. Main partners Vibram, La Sportiva, and Wild Country have been confirmed, along with numerous other brands and organizations from the outdoor world. For 2026, the event’s new venue will be larger and more versatile, allowing for improvements in the quality and functionality of the facilities. The goal remains the same: to promote a culture of mountain awareness and respect for the environment, while showcasing the Orco Valley through climbing, outdoor activities, and responsible sports tourism. valleorcoclimbingfestival.com

PARTNERSHIP RENEWED BETWEEN THE ADAMELLO ULTRA TRAIL AND MICO Adamello Ultra Trail has confirmed MICO Sport as the main sponsor of its 12th edition, scheduled for September 25–27. In 2026, the Brescia-based brand will once again feature prominently in the race packets for all four distances—from 35 km to 170 km—confirming the company’s commitment to supporting events that promote trail running and outdoor sports. MICO will also be present at the Adamello Series on September 13 in Vione (Brescia province), where the Adamello Vertical Kilometer will award the Italian National Championships—both overall and by category—for the first time. The Adamello Trail Junior will open the trails to younger runners, and the Adamello Vertical Junior will serve as a stage of the Coppa Italia Giovani supported by MICO, of which the company is the official sponsor.

adamelloultratrail.it

E9 TAKES CENTER STAGE AT “MODA SOTTO LE STELLE” E9 was also among the participants in “Moda sotto le Stelle” (fashion under the stars), the historic event organized by Confartigianato Imprese Macerata – Ascoli Piceno – Fermo, which celebrated its 40th edition this year. Every summer, this event transforms Piazza del Popolo into a showcase dedicated to the excellence of Italian craftsmanship, bringing together artisan businesses in the textile, footwear, jewelry, and accessories sectors alongside young, emerging companies for an evening that highlights the value of craftsmanship and the “Made in Italy” label. For E9, this was a debut with strong symbolic significance: the event took place in Ascoli Piceno, the city where, in 1998, Mauro Calibani—a climber and designer—founded the brand, transforming his passion for climbing into a

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project that combines functionality, creativity, and identity. E9’s participation represented an opportunity for the brand to return to its roots. For over 25 years, the brand has been bringing its style—born on the cliffs and developed while maintaining a deep connection to the local area— to the world. This connection also extends to the brand’s approach to production: promoting “Made in Italy” means preserving artisanal skills, prioritizing a supply chain that is as local as possible, and establishing a direct relationship with those who craft each garment. The decision to use natural materials and organic fibers points in the same direction—a commitment to creating garments designed for the great outdoors that are durable, comfortable, and environmentally friendly.

FOCUS ON

THE STATE OF PLAY BY IOG

ACCADEMIA OUTDOOR WEB: WHEREVER YOU WANT, WHENEVER YOU WANT This is the guiding principle behind Italian Outdoor Group’s new project focused on ongoing education for retailers and sales staff, available online starting in early August in the dedicated section of the IOG website by the Italian Outdoor Group

THE PLATFORM

This project is an evolution of Outdoor Scenario, the in-person event organized by IOG in Verona every April over the past few years. It is an initiative that emerged from dialogue and collaboration among retailers, manufacturers, and distributors within the association, and it will continue to evolve in the future with new initiatives and training resources. In an increasingly complex outdoor market, gaining in-depth knowledge of the products offered to consumers has become a fundamental part of the specialized retailer’s job. Materials, technologies, intended uses, technical specifications: to navigate collections and new releases—and, above all, to turn this information into effective advice—it is essential to keep one’s expertise up to date. It is precisely this need that gave rise to Accademia Outdoor Web: a digital platform that offers retailers a simple, accessible, and always-available training tool that can be used according to the needs of store staff. Through a members-only area organized by brand, retailers can access—completely free of charge—videos, catalogs, technical presentations, and in-depth resources created directly by the brands participating in the project. A wealth of content designed to help you learn more about the products and have the necessary information at your fingertips—even when you need it most—so you can handle customer interactions with greater confidence. We know how hectic day-to-day operations at the store can be and how difficult it is to carve out time to stay up to date or delve deeper into a new collection or technology. Accademia Outdoor Web overcomes this obstacle by providing a digital archive that is always accessible and can be consulted at any time of day right in the store. For specialty retailers, this means having access to an additional tool to reinforce one of their defining characteristics: expertise. In a context where consumers are increasingly well-informed and have specific needs, the ability to listen, interpret, and advise becomes crucial.

The initiative launched in August is the first step in a long-term journey. In fact, Accademia Outdoor Web is an open and constantly evolving project. The platform is designed as a dynamic space that will gradually be enriched with new brands, training content, technical modules, and seasonal updates, with the goal of building, over time, a true digital hub for training the outdoor sales network. The initiative is part of IOG’s broader efforts to support the specialty retail channel and foster the growth of outdoor culture. Investing in the training of those who interact with consumers every day means improving service quality, enhancing the role of the retailer, and helping to make the entire market more competent and knowledgeable. Accademia Outdoor Web is free and accessible—upon registration—from the dedicated section on the Italian Outdoor Group website (italianoutdoorgroup.it). It’s a new tool available to retailers to continue learning, staying up to date, and turning product knowledge into value for the customer. We invite all retailers to explore the platform, discover the materials already available, and make this tool a daily ally in growing their business and enhancing their professional expertise.

Are you an outdoor retailer who hasn't visited the platform yet? Email assosport@assosport.it to request access. For any information or technical support, the IOG team is always available (assosport@assosport.it; M: 349.7761964) Have a great training session, everyone!

italianoutdoorgroup.it

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TECNICO QUANDO SERVE, VERSATILE SEMPRE. TRACKER FLEECE è pensato per adattarsi alle diverse condizioni e accompagnarti in ogni uscita, offrendo comfort, traspirabilità e libertà di movimento in base alle esigenze del momento.

rockexperience.it

photo: Meroi-Benet archive

#MONTURAPEOPLE

"142 SECONDI - IL BATTITO DELLA TERRA" Ten years after the earthquake in the Central Apennines, the documentary that tells the story of a wounded mountain and a region striving to be reborn by Simone Alessandrini

Two minutes and 22 seconds. In the hustle and bustle of daily life, that’s nothing. But time, as we know, often doesn’t pass in the same way. It took less than two and a half minutes to change the landscape of a place—and with it, the fate of its people. The Central Apennines, August 24 and then October 30, 2016. A seismic sequence consisting of hundreds of thousands of tremors completely wiped out villages like Pescara del Tronto and devastated towns like Amatrice. The rescue efforts, the emergency response, the solidarity, and then—silence. The affected area is vast: four regions in central Italy and an entire mountain range stretching from Lake Campotosto to the northern part of the Sibillini Mountains. And it is precisely the Sibillini Mountains that bear one of the most evident signs of the earthquake: the fracture left by the fault line along the ridge, still clearly visible in several places. Years have passed, governments and commissioners have come and gone, and we have now reached the tenth anniversary of a tragedy that claimed 299 lives and left nearly 50,000 people displaced. Many chose to stay: first in tents, then in the SAEs, the emergency housing units. The emergency has gradually subsided, but the small houses have remained, effectively becoming “primary residences.” There is one area of the crater that is naturally suited to the mountains: Arquata del Tronto, with its villages overlooking the highest peak of the Sibillini Mountains. It is here that my memories are most vivid and where I have felt the pain most acutely of not being able to return as often as before. For those who, like me, love the mountains and live in Ascoli Piceno, Monte Vettore isn’t just a way to escape from everyday life—it’s an integral part of it. Despite the various challenges, many people have chosen not to abandon these villages and to remain close to their communities. People stop by for a coffee at the Antico Bar—now housed in a shipping container—or to enjoy a plate of pasta alla sibillina at the Rifugio degli Alpini, which has been relocated to a temporary structure that no longer accommodates overnight stays. Many of us have been indirect witnesses to the successive phases: the red zone, the demolition of unsafe buildings, the installation of temporary housing units, the sorting of the rubble, and finally, the first, faint signs of a fresh start. The 10-year anniversary is merely a line drawn between “before” and “after.” The most important decision was to become, myself, the unifying

BIO | SIMONE ALESSANDRINI From his earliest days on the mountain pastures to his current work, the mountains have always been a constant in his life. A lawyer by training, he is now a journalist and communications professional. In 2021, he founded Rifugi d’Italia, a project created to showcase and promote—through social media—the culture of these regions, starting with their mountain huts. In 2026, together with AKU, Montura, Ferrino, and BIM Tronto, he produced his first documentary—“142 secondi: Il battito della terra”—to tell the story of his mountains, those of the central Apennines, which were deeply scarred by the 2016 earthquake. He is part of the communications team for the National Alpine and Speleological Rescue Corps, where he heads the national press office and serves as a rescue operator for the Marche Alpine and Speleological Rescue Service.

force behind a symbolic journey that begins in the scarred town square of Arquata del Tronto and ends at the symbol of a mountain striving to rebuild: the Zilioli mountain hut. Along the way, the story unfolds through the voices of those who stayed and those who came to breathe new life into a ravaged land that risks being abandoned every day. People who have opened the drawer of their memories, their hearts, and their front doors to share their stories with us and help keep the spotlight on a land that deserves to be heard. Different stories: Annunzio, who continues the work his family carried out with great sacrifice by raising sheep in the Santa Maria in Pantano area; the young people of Arquata Potest, who dedicate their time and effort to maintaining trails and public spaces; Vittoria from the Antico Bar, Gino the mountain hut manager, Stefano the baker, and many others. Two minutes and 22 seconds were enough to change the face of the Apennines. Ten years were not enough to rebuild them, even though things are moving at a different pace today than in the past. However, that time is enough to make it clear that the future of these areas cannot be left to anniversaries. Here, we must continue to observe, engage with, and tell their stories, doing justice to those who, throughout all this time, have continued to live and work with quiet determination, humility, and a smile on their faces—despite everything.

"Montura People" is the brand’s column for Outdoor Magazine. It’s a space dedicated to people—the Montura community. Anyone who feels, in any way, connected to the company’s values is part of its community. Their stories are gathered here so that they may inspire others.

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DO LO MITE.IT

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EVENTS

40 YEARS OF CLIMBING, BETWEEN HISTORY AND NEW GENERATIONS The Rock Master event scheduled for October 2–4 in Arco will be a one-of-a-kind edition, with some of the greatest climbers of all time coming together to celebrate a historic anniversary THE HEART OF THE FESTIVAL: ROCK MASTER VILLAGE

From October 2 to 4, the Climbing Stadium in Arco (Garda Trentino) will host the 40th edition of the Rock Master, the event that in 1986—then known as Sport Roccia, at the foot of Monte Colodri— marked the beginning of the history of modern sport climbing competitions. Forty years later, Arco has become the “Home of Climbing” on an international level, and this edition promises to be the most special yet: not just a competition, but a true collective celebration of the sport, blending historical legacy with today’s competitive scene.

Alongside the competitions—Lead Duel, KO Boulder, Speed/Chrono Clash, and The Fun Bloc, open to both U15 categories and amateurs— the Rock Master Village remains the meeting place for athletes, brands, enthusiasts, and the public. Here, visitors will find the expo area, talks featuring industry leaders and experts, areas dedicated to families and children, evening musical performances, and Rock Adventure activities on the cliffs of Garda Trentino. To mark the 40th anniversary, the schedule has been expanded to include side events designed to bring the public closer to the big names in climbing: talks, meet-and-greets, signature sessions, and “Climbin’ Espresso”—informal gatherings that offer a chance to get up close and personal with the athletes who have shaped the history of the sport. In 2026, Rock Master will once again feature Adam Ondra as its event ambassador; he has consistently cited the Arco competition as one of the most significant events of his career, strengthening the bond between the event and the global climbing community. As Angelo Seneci, Rock Master’s technical director, points out: “I think that if sport climbing has reached the Olympic stage, Rock Master deserves some of the credit. We can’t forget that modern parallel speed competitions were born in the early ’90s right here in Arco.”

A THREE-DAY CELEBRATION ANNIVERSARY The central theme of the 2026 edition is its 40th anniversary. The program includes a commemorative exhibition dedicated to four decades of climbing and Rock Master, a journey that traces the milestones, athletes, and innovations that have shaped the history of the sport—from new competition formats to the emergence of modern parallel speed climbing challenges—first tested right here in Arco and later adopted internationally, all the way to the Olympic movement. To celebrate the anniversary, some of the most iconic names in the history of climbing will return to Arco: Lynn Hill, François Legrand, Yuji Hirayama, Robyn Erbesfield, Didier Rabaoutou, and Muriel Sarkany. The legends of the past will meet the champions of the new generations, in a dialogue across different eras that makes Rock Master a unique event on the international sports scene.

EVENT INFO The competitions take place at the historic Climbing Stadium in Arco, the national training center of the Italian Sport Climbing Federation since 2021 and a training facility for national teams and Olympic athletes OFFICIAL WEBSITE

FOR VISITORS:

FOR THE COMPANIES INTERESTED IN

AND COMPLETE PROGRAM:

free registration at rockmaster.com/en

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BECOMING A SPONSOR OR EXHIBITOR:

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THE COMFORT REVOLUTION.

Più tempo in parete. Più spazio per migliorare. HyperEZ rivoluziona l’ingresso nell’arrampicata. L’intersuola SenseGrip™, derivata dalle tecnologie dei modelli performance La Sportiva, unisce supporto e sensibilità fin dalla prima calzata. La costruzione avvolgente e la suola FriXion® completano un sistema pensato per ridurre i punti di pressione senza rinunciare alla precisione. Supporto dove serve, comfort quando conta. Scopri HyperEZ su lasportiva.com

INTERVIEWS

“DIVERSIFICATION IS IMPORTANT” Since 1985, Günther Acherer, CEO of Panorama Diffusion, has been distributing some of the most authentic brands in the outdoor world in Italy by Claudio Primavesi

Anyone involved in the outdoor industry is bound to know Günther Acherer. At the helm of Panorama Diffusion since its inception and president of the Italian Outdoor Group, it’s safe to say he has navigated many facets of the industry. Much has changed rapidly since 1985, but the South Tyrolean company, headquartered in Varna, is still there, holding its ground in the market with both historic brands (some of which it has represented since their founding, such as Vaude and Meindl) and new ones. Recent news reports that Günther’s “creations” have doubled with the launch of ALPA, a company led by his grandson Lukas that brings together a brand already represented by Panorama Diffusion—Devold—along with new entries Hanwag and Royal Robbins.

You also import purely winter brands like Majesty—will there still be a place for winter gear in a world heated by climate change?

I think so; after all, winter has become shorter, it has changed, but it hasn’t disappeared. It’s not as cold, it snows less, but people still go to the mountains to ski. Take ski touring, for example: people say the season went badly because there isn’t enough snow at the end of the year. It’s true—consumers are used to seeing snowfall and then making purchases. But the real ski touring season has always been spring, and in recent years it’s been possible to ski well into late spring. How do you see the market?

By nature, I’m always an optimist, although I have to say I’ve been noticing a bit of pessimism lately: consumers are being very cauth Gün tious, and as a result, retailers are paying closer attention to purchases, but I'm still convinced that the outdoor industry has a bright future. The way people enjoy outdoor sports is certainly changing, and we all need to take that into account. For us, diversification is key, as is the ability to identify trends so we can adapt our product lineup—as has already happened in the footwear sector, where traditional brown shoes have seen a decline in favor of lighter, more modern-looking styles. ch

ere

Günther, why was ALPA founded?

A er

We need to assess the coherence of the proposals and give them a structure that supports growth: we strongly believe in these three brands and think that, in a new configuration, they can achieve the right synergies. How has Panorama Diffusion changed over the years?

We started out as an importer, but now our organization is divided into two parts: on one side are the brands we distribute, and on the other is our agency work. We now work as an agency with the major brands, while importing is handled by smaller companies.

How has retail changed?

A lot has changed, and in some ways, not much has. On the one hand, there are still many independent and small businesses, and on the other, there are the chains, which have grown, while the former have declined. However, these two vibrant entities remain—each operating on different metrics—and we must engage with them.

Differences—or rather, pros and cons?

The transformation began in the mid-1990s with the opening of borders. There was no longer a need to maintain a warehouse in Italy as well. With centralized logistics, customer service is faster and more direct, and the intense pressure on prices was also a factor that shouldn’t be underestimated. In practice, little has changed: as an agency, you don’t have a warehouse or handle invoicing, but growing the brand still requires the same level of commitment, and you must provide the same services—especially in terms of customer service.

In 40 years you have introduced many passionate brands such as Vaude and Meindl, but you have also introduced Thule to the Italian outdoor market. Different realities, an expression of family capitalism or large financial groups, what changes?

Usually, when a family is involved, there’s more of a human touch; this doesn’t mean that results don’t matter, but if you’re funded by a private equity firm, results matter even more. However, we shouldn’t generalize—there are exceptions. And then there are also brands that turn to investment funds to finance their growth and subsequently regain control.

How has the market changed?

In the beginning, it was smaller and less focused; now there’s more competition and less space, so it’s even more important to have a more varied selection, with a brand portfolio that covers almost every segment—from apparel to gear and accessories, and from summer to winter.

Have you never been tempted to open the Italian branch of a brand?

I have received proposals, but we have our characteristics, our DNA, which is also our strength, and then there is a fundamental value that we have never wanted to give up: autonomy.

FROM CLOTHING TO TENTS Panorama Diffusion distributes several outdoor brands that cover nearly every segment. Among the most important are Vaude, Meindl, Nordisk, Hydro Flask, Lupine, Vickywood, Chillaz, Maxim, Sea to Summit, Arva, and Colltex. ALPA distributes Hanwag, Devold, and Royal Robbins.

Panorama Diffusion - +39 0472.201114 - info@panoramadiffusion.it // ALPA Agency KG - +39 0472.628020 - info@alpa-agency.it

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INTERVIEWS

A JOURNEY CALLED FREEDOM That’s what motorhomes and vans make possible—a sector that, especially in Italy, is experiencing significant growth. We spoke with Gloria Oppici, brand manager of the Salone del Camper in Parma by Sara Canali

while those looking for more space tend to opt for semi-integrated, pop-up, or full-size motorhomes.

RVs and camper vans are becoming one of the ways in which more and more travelers are choosing to spend their vacations exploring new places. And the numbers show that this is anything but a niche market. In the first four months of 2026, 4,050 motorhomes were registered in Italy, a 14.96% increase compared to the same period the previous year. Furthermore, in the first quarter of 2026, overnight stays in non-hotel accommodations increased by 14.7%, driven particularly by international visitors. The 17th edition of the Salone del Camper, scheduled to take place at Fiere di Parma from September 12 to 20, will use these figures as a starting point to understand where the world of travel tourism is headed and what the next challenges for the sector will be. We spoke with Gloria Oppici, brand manager of the Salone del Camper, about this.

When it comes to strictly outdoor van life (roof tents, camper vans, small vans), how large is this segment of the market in Italy? Is it stable or growing? And how does it compare to the European market?

First, a note: there are no official statistics that measure “van life” as a phenomenon in its own right, because the data pertain to registered recreational vehicles and do not include all forms of outdoor travel, such as rooftop tents, camper vans, or unregistered vehicles. Rather than focusing on absolute numbers, we should therefore look at market indicators: there is a growing supply of compact conversions, dedicated accessories, and products designed for a form of tourism that is increasingly flexible and outdoor-oriented.

What will be the main highlights of the trade show?

The name we use—Salone del Camper: Caravan Accessories, Routes, and Destinations—aptly captures the evolution of the event. Alongside vehicles and accessories, visitors will find a section dedicated to travel destinations and experiences. The entertainment activities are organized into four thematic areas—Family & Pets, Sports & Lifestyle, Nature, and Food and Wine—designed to offer ideas, experiences, and opportunities for deeper exploration to a variety of audiences. These range from family-friendly activities and services for those traveling with their dogs, to sessions on active tourism, and events highlighting regional culinary specialties. We’re building on the success of a previous edition that drew over 107,000 visitors and featured more than 310 exhibitors.

p ic

“Alongside the established audience, another one is emerging. Sports enthusiasts, remote workers, and especially young people, who give campervans a try: a weekend in a rental van, a vacation with friends— and then they make up their minds.”

Beyond the numbers, the most significant trend lies in the way people travel: trips lasting as long as three days, in any season; itineraries that change depending on the weather; and stops near a small village rather than at a crowded destination. And the vehicles have adapted accordingly, so today’s RVs are living spaces with refined designs—often by renowned designers—and technological features that didn’t exist 10 years ago.

What are the trends in the RV industry for 2026?

G lo

ri a

Gloria Oppici, brand manager of the Salone del Camper in Parma Is the audience at the Salone del Camper changing? Are you trying to attract new target audiences? How?

The traditional target audience remains those who already own a camper: in our spring survey, 91% of respondents owned a recreational vehicle. But alongside this audience, another one is emerging. Sports enthusiasts, remote workers, and especially young people, who discover the camper lifestyle by trying it out: a weekend in a rental van, a vacation with friends—and then they make up their minds. With this audience, the focus is on experiences rather than vehicles, and that’s the path the Salone del Camper has chosen: sports, food, culture, and pet-friendly travel.

Will the outdoor sports world be a focus?

Sports have become an increasingly natural part of motorhome travel. It’s not something you have to plan in advance, but rather an opportunity to decide on the spot. One area we believe in is cycling tourism, which in 2025 generated 49 million visitors in Italy and over 6 billion euros in economic impact, according to the latest industry analyses.

To what extent will the topic of sustainability be featured during the fair? How will it be addressed?

It all starts with a benchmark study, conceived by Paolo Bacci—who supported and promoted the project—and carried out by Ergo, a spin-off of the Sant'Anna School of Advanced Studies in Pisa, which assessed the entire RV vacation, not just fuel consumption: Compared to a traditional trip by car and staying in hotels, CO₂ emissions drop by 70%, and water consumption by 73%. There is also a key aspect: campervan travelers spend an average of 100 euros per day in the local area, often in villages untouched by mass tourism. It is a form of tourism that distributes value rather than concentrating it.

How much has the vanlife segment grown over the years?

It has grown alongside the market as a whole, which has doubled in just over 10 years: from 3,718 van registrations in 2014 to 7,936 in 2025. In Italy, vans now account for just over a third of registered RVs, compared to about 50% in Europe. This type is chosen primarily for its more affordable entry price and maneuverability: a 5.40-meter van-based motorhome drives almost like a car,

salonedelcamper.it

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FOCUS COLLECTION

BEYOND THE VERTICAL LIMIT Salewa’s new Ortles FW 26/27 collection combines technical performance and durability to tackle the most challenging adventures in an alpine environment. We tested it in the Aurina Valley by our correspondent Sara Canali

The Schwarzensteinhütte is located at the end of Trail 23, which starts at the Stallila parking lot above San Giovanni in Valle Aurina (Bolzano, Italy) and, over the course of seven kilometers, takes you from 1,470 to 3,026 meters above sea level. It is here that Salewa has chosen to unveil its new Ortles FW 26/27 collection, dedicated to mountaineering. A perfect location that, with its contemporary architecture and setting suspended between the sky and the glaciers, provides the ideal backdrop for discussing mountaineering. Our ascent begins on the morning of a day in late July. In our backpacks, we carry water and a packed lunch, along with a shell jacket from the Salewa collection, ready to protect us should the weather change. On our feet are the Salewa Ortles 2 Mid GTX boots, one of the signature products of this fall-winter collection, which, thanks to their construction, guarantee stability on a route like the one that will take us to the summit—a route that starts in the coniferous forests and meadows and leads to the glacier. We are a large group—about 50 people—made up of journalists and retailers from Italy, Germany, Poland, Finland, and other parts of Europe. For Salewa, this climb represents the perfect opportunity to discuss its vision of mountaineering, an activity that has always been deeply rooted in the DNA of the eagle brand. Today, however, talking about mountaineering means grappling with the paradox of an activity that attracts more and more people while the conditions for practicing it continue to change. We realize this ourselves as we travel along the forest road that winds through the woods of the Rio Rosso

Valley, taking us in about an hour to our first stop, Malga Daimer. Temperatures are high and the trail is relatively easy, but this is just the appetizer for the ascent. From here, the situation changes: we take Trail 23, which quickly leads us first to wide high-altitude pastures, then to the rocky outcrops and scree slopes typical of the high-mountain environment. With every switchback, the view opens up over the peaks of the Aurina Valley, and the Sasso Nero mountain hut appears closer and closer, perched on its rocky spur. Next comes a short section equipped with steel cables and handrails, ideal for putting our footwear to the test, especially near some smooth rock slabs. As we gain elevation and our breath becomes shorter, we also encounter sections of snowfields, which we must cross with a steady stride, relying on the waterproofing of our boots. Ahead of us lies the Sasso Nero mountain hut, one of the most interesting examples of contemporary architecture in the high mountains. Designed to replace the historic building from the 1950s, it echoes the contours of the surrounding rocks and blends seamlessly into the landscape of the Zillertal Alps. We reach it at a leisurely pace. Awaiting us are the manager, Margit Ainhauser, and her excellent cuisine. Inside, in the beautiful dining room paneled with larch wood and featuring a spectacular panoramic terrace with a 360-degree view of the peaks of the Aurina Valley and the surrounding glaciers, Salewa’s Ortles collection was on display in its entirety—from apparel, to footwear to gear such as helmets, harnesses, and ice axes. It is here that brand director Nol Gerritse describes the spirit of the collection. “Mountaineering is at the heart of Salewa’s identity, but today’s mountain enthusiasts have changed. Conditions are more extreme and unpredictable, while a new generation of enthusiasts is emerging—one that seeks freedom, authenticity, and versatility. The new Ortles FW 26/27 collection was created precisely to respond to this evolution: developed in the Dolomites and tested at high altitudes, it combines performance, protection, and a minimalist design, offering everything needed to tackle the mountains with confidence.” Next, product managers Manuele Cola and William Starka took the floor to discuss the apparel and footwear, ready to answer all questions, before giving way to a dinner that would surprise us with its richness, despite our being at an altitude of 3,000 meters. The following day was set aside for the roped ascent to the summit. We wake up at 5:30 a.m., enjoy a hearty breakfast, and lace up our boots tightly. Underfoot, the new Vibram multi-zone sole with ClawLug geometry provides reliable grip on rock, gravel, and mixed terrain. Compatibility with semi-automatic crampons allows us to feel confident even on the glacier section leading to the summit of Sasso Nero, which we reach within an hour and is considered one of the most beautiful in the Aurina Valley.

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FOCUS COLLECTION

THE INTERVIEW

MANUELE COLA, PRODUCT DIRECTOR SALEWA

The evolution of mountaineering identifies with the classic colors and aesthetic codes of technical outdoor gear. On the other hand, there’s a user who seeks highly technical products but with a fresher, more contemporary style. In between, we find our main target audience, the “Progressive Mountain Enthusiast,” who prioritizes the experience over pure performance. It’s precisely to them that we want to speak.

How has mountaineering changed in recent years?

The traditional outdoor enthusiast is gradually getting older, while the post-pandemic boom in mountain activities has drawn many new people to the outdoors. Not everyone has become a mountaineer, but many are seeking increasingly challenging experiences. That’s why we wanted to create a collection that would also appeal to a younger audience—featuring technical products with a more contemporary and versatile aesthetic. For Salewa, it’s essential to continue investing in this segment because it represents the heart of our identity as a mountain brand and strengthens our credibility. What are the highlights of the collection?

When it comes to clothing, I would definitely choose the Heavy RDS Down Pro. Depending on the color option, it can be worn in both alpine and more urban settings. It’s a piece that perfectly embodies the new balance between performance and design.

From a technological standpoint, what are the main innovations in the collection?

When it comes to apparel, we use all the “ingredient brand” technologies essential for estaYour latest campaigns have a very sophisticated, blishing credibility in the market, such as Gore-Tex almost fashion-forward aesthetic. Why did you Pro. These solutions have become the standard Heavy RDS Down Pro M/W make this choice? for high-end products today. At the same time, we It might come as a bit of a surprise at first, but invest heavily in our proprietary technologies, espeit’s a deliberate choice. In our campaigns, we highlight three different concially in the development of membranes, because that is where we can sumer profiles. On one hand, there’s the more traditional mountaineer, who truly differentiate ourselves from our competitors.

THE INTERVIEW

WILLIAM STARKA, SENIOR PRODUCT MANAGER FOOTWEAR SALEWA

Affordable performance How much did the input from the brand ambassadors and athletes factor into the design of the new Ortles 2 Mid GTX M/W?

It has been essential. We organize focus groups with all of our athletes and develop the entire collection together. At the same time, we decided to expand the testing process. If you listen exclusively to professional athletes, you risk creating products that are perfect for them but too specialized for the end consumer. We want to maintain the highest level of performance without sacrificing accessibility. That’s why we also involve users with different levels of experience, including hikers and enthusiasts who are just now entering the world of mountaineering. Our goal is to find the right balance between the needs of professionals and those of newcomers.

Do you consider it your go-to footwear for mountaineering today?

Yes. It’s a shoe designed for the alpine environment and tested on challenging routes such as those on Mont Blanc. For us, there are two key concepts: exclusive accessibility and trusted performance. It must guarantee the highest levels of grip, stability, and safety, because these are the foundations of the design. Only after achieving these goals did we focus on comfort, aesthetics, and versatility.

Is the new shoe actually based on this philosophy?

The project took more than two and a half years to develop. What was

Absolutely. Comfort has always been one of Salewa footwear’s strengths, but with this new generation, we’ve focused even more on comfort. One example is the dual-insole system, which allows the user to easily customize the fit. It’s a bit like configuring a car: we want to offer premium features that can be tailored to the needs of each individual consumer.

the main challenge?

Ortles 2 Mid GTX M/W

Rather than a difficulty, I’d call it a challenge. The mountaineering market is highly competitive and filled with long-established brands. Furthermore, climate change and evolving practices are also changing the type of consumer. We already had a previous version of the boot, but in the meantime, our competitors have also significantly raised the bar. The goal was to meet the same performance standards while incorporating our own vision, which emphasizes greater comfort, adaptability, and aesthetics.

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PRODUCT INSIGHT

TOTAL LOOK PERFORMANCE Nordsen promises a blend of technical elements and aesthetics for its SS 27 collection, featuring solutions designed for both men and women Nordsen’s new SS 27 collection is the result of a blend of technical functionality, comfort, and aesthetic design, in which every garment is designed to support outdoor activity with solutions crafted down to the finest detail. The brand offers breathable, stretch fabrics and windproof constructions, as well as solutions designed to

promote moisture management. This focus on performance is complemented by a color palette in which the shades of the various garments are designed to complement one another and create harmonious combinations, resulting in a versatile, contemporary total look ideal for outdoor activities.

MEN

WOMEN

Cinnamon Amaranto

Elder

Cipresso

Mimosa

Doe

CINNAMON

ELDER

A versatile jacket for outdoor hikes made from a three-layer softshell fabric that is breathable and windproof. The detachable hood, elasticated cuffs, and adjustable hem allow you to adapt the jacket to different conditions, while the front and chest pockets add practicality. A solution designed to handle rainy conditions as well.

Designed as a mid-layer, this shirt with a stretch fabric collar combines breathability and functionality. The unique honeycomb structure on the inside helps wick away moisture, keeping you cool and dry. A front zipper, mesh-lined pockets, and elastic trim round out this practical and easy-to-wear piece.

AMARANTO

MIMOSA

Unlined and made of three-layer softshell, the Amaranto vest offers a combination of breathability and wind protection. The design features elastic-edged armholes, an adjustable hem, and zippered pockets, including a chest pocket. The mesh lining also enhances ventilation, making this a versatile piece for outdoor activities.

Lightweight and designed for the hottest days, the Mimosa crew-neck T-shirt combines a breathable fabric with a sublimation print on the front. The fibers offer UPF 30 protection, blocking 98% of UV rays, while the fabric ensures freedom of movement and comfort during activity.

CIPRESSO

DOE

Comfort and freedom of movement are at the heart of these technical shorts made from a breathable, single-stretch fabric, designed to wick moisture away from the body. The elastic waistband and mesh lining enhance comfort, while the zippered front, back, and side pockets offer practicality even when you’re on the move.

Made from a breathable, bi-elastic fabric, these technical long pants walk with you, ensuring comfort and freedom of movement. The mesh lining and fabric construction promote moisture management, while the zippered front pockets add functionality.

Nordsen - +39 045.8299289 - nordsen.it

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PRODUCT INSIGHT

ADAPTABILITY

IT’S OUT THERE

With its new features, Trespass

Whether for a weekend in the mountains

offers quick solutions

or a hike in the great outdoors, with the Tampico W

to any change in plans

and Tabor M midlayers, Icepeak invites you to get out

or route variation

there without waiting for perfect conditions

For next summer, Trespass is expanding its lineup with a packaway backpack and a multifunctional lantern, while the DLX technical line features a new shell and a Dryarn fiber sock. Four distinct solutions, all united by a practical and functional approach that addresses some of the fundamental needs of outdoor enthusiasts: protection from the elements, moisture management, and always having the necessary gear on hand. For over 90 years, the Glasgow-based Scottish brand has been developing outdoor apparel, footwear, and accessories to support all outdoor enthusiasts in every season. DLX, Trespass’s most technical and high-performance line, was created to meet the needs of those tackling the most challenging outdoor conditions.

Icepeak’s promise is simple: to make time spent outdoors enjoyable. No matter the conditions. Because being rooted roots in Finland means making the most of what the day has to offer: even if the sun only shines for a few minutes, that doesn’t mean the day is a waste. But you need the right gear to enjoy a true outdoor experience. When the weather forecast is wrong and it suddenly starts raining, or when the trail is muddier than expected. And yet, it’s still the best moment of the week. In fact, the point isn’t ever about having perfect conditions, but about going where real life is: simply outside. Icepeak therefore invites enthusiasts not to wait for the sun to come out and to head out anyway, because there’s no better time than now to get started. “Out there,” in fact, isn’t just a place—it also represents the moments, memories, and experiences waiting to be lived on the other side of that closed door. All of this with gear that, if it works in Finland in February, can work anywhere, anytime.

DLX ALDRIDGE The new Trespass shell features a clean, minimalist design, engineered to handle changing weather conditions. The 20,000-millimeter waterproof membrane, 10,000 MVP breathability, taped seams, and water-repellent zippers offer a high level of protection without sacrificing versatility.

TAMPICO W AND TABOR M MIDLAYER JACKETS

DLX ARIDIO Lightweight design and moisture management are at the heart of the new Aridio socks, made with Dryarn fiber. This solution is designed to keep your feet cool and comfortable during outdoor activities in the warmer months, when the ability to wick away moisture is essential. Tampico

TRESPASS INVERSE

Tabor

The Tampico midlayer for women and the Tabor midlayer for men are versatile second layers that provide lightweight warmth and exceptional comfort all day long. The soft, plush fabric feels comfortable against the skin, making the garment ideal both as a warm layer under a shell and as an outer layer in mild temperatures. The regular fit, adjustable cuffs, and elastic hems move easily with you, while the collar offers extra protection from the wind. It includes practical details such as two front pockets and one chest pocket, all with zippers, to keep your belongings safe and within reach. The Tampico and Tabor are the perfect choice for a weekend spent outdoors as well as for a walk simply for the pleasure of being in the fresh air.

The 15-liter Inverse Packaway backpack stands out for its light weight and compact design. It offers practical storage space when needed and folds down to a compact size when not in use. An ideal solution for travel, day hikes, and impromptu detours from your itinerary.

TRESPASS COPTER A lantern and flashlight are combined into a single compact 300-lumen device. Copter offers six lighting modes, ranging from a directional beam to a warmer light designed for camping, and includes a rechargeable battery and a handy hook for hanging. A small accessory, but one with great versatility. WhatsApp +44 7795.494732 - cristinav@trespass.co.uk

info@luhta.it - luhta.com

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PRODUCT INSIGHT

DEVELOPMENT AND FIELD TESTING The partnership between Rock Experience and Ragni di Lecco continues to bring the mountaineering experience to clothing where protection and performance do not compromise natural freedom of movement When people say “field-tested,” they're taking on a great responsibility toward consumers, who must trust those who have tested a piece of gear on their behalf—gear that could prove essential in situations ranging from routine to critical in the mountains. For this reason, Rock Experience has not only renewed its partnership with the Ragni di Lecco but has also incorporated mountaineering expertise directly into product development. In fact, collaboration with the mountaineers from the Lecco-based group is integral to various stages of the project—from defining requirements to selecting materials, through prototype development, and, of course, field testing. The feedback gathered from the athletes is then incorporated into the design process, helping to refine materials, construction, and details before the product hits the market. One example is the work of Giacomo Mauri, a member of Ragno di Lecco and a Rock Experience athlete, who first in the Alps—with his recent linked ascent of the Divine Providence on the Grand Pilier d’Angle and the Pilone Centrale del Frêney—and then on K7, where he established “Rollercoaster,” a 1,600-meter route comprising 30 pitches on mixed terrain, he was truly able to put equipment and gear designed for technical mountaineering to the test.

RE.ALASKA 2.0 Shell 3L - FW 26/27

Giacomo Mauri, member of the Ragni di Lecco

A new three-layer shell designed for the most dynamic mountain activities, from mountaineering to ski touring and trekking. The RE.ALASKA 2.0 3L construction integrates a membrane and fabrics into a single structure, offering a balance between weather protection, breathability, and freedom of movement. With a waterproof rating of 20,000 mm and breathability of 40,000 g/m²/24h, it is designed to handle rain, wind, and variable conditions while maintaining effective heat and moisture management. The result is a versatile shell jacket, designed for year-round use.

7 TO 7 Srl - +39 031.692161 - info@rockexperience.it

IN THE MOUNTAINS, LIGHT The Ternua collection is designed to combine technical expertise with responsible innovation, always prioritizing performance

COSMIC JACKET | M & W

AEROTECH JACKET | M & W

PUFFY JACKET | M & W

Designed for mountaineering and climbing, the Cosmic jacket combines OCTA insulation with a PFCfree Ripstop Microshell outer fabric to provide warmth during periods of inactivity and excellent ventilation during movement. The articulated construction and mechanical stretch promote freedom of movement, while unpadded underarm panels enhance ventilation. A helmet-compatible hood and pockets accessible while wearing a harness round out this garment, which packs down into its own side pocket.

The Aerotech jacket is perfect for the most demanding alpine activities. OCTA insulation ensures warmth and breathability with a lightweight design, while the 4-way stretch fabric and articulated design follow your movements even during the most challenging alpine activities. Excellent moisture-wicking properties and quick-drying capabilities enhance comfort. The pockets, including the hidden chest pocket, are designed to be used even while wearing a harness.

A lightweight, breathable, hoodless jacket made from Warmshell, featuring a special threelayer construction that reduces microplastic release by approximately 80%. The fabric also uses recycled Ocean Bound Plastic polyester, sourced from plastic collected along coastlines. A versatile piece, designed for both outdoor activities and everyday wear, featuring two front pockets with YKK zippers and details engineered for maximum comfort.

Ternua - infor@ternua.com

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PRODUCT INSIGHT

BALANCE BETWEEN NATURE AND THE CITY This winter, E9 is introducing two pieces designed to allow freedom of movement between the outdoors and the city, highlighting the value of made in Italy Part outdoor, part urban—a mix perfect for any occasion. E9’s FW 26/27 collection is built on these pillars, bringing pieces to everyday wardrobes that combine functionality, carefully selected materials, and a minimalist aesthetic. It’s a collection where comfort is the starting point, without sacrificing distinctive details or the strong “Made in Italy” identity that sets the brand apart. So much so that

it has led the brand to participate for the first time in “Moda sotto le Stelle,” the historic event organized by Confartigianato Imprese Macerata – Ascoli Piceno – Fermo, now in its 40th edition. This decision reaffirms E9’s connection to the local area and to a manufacturing culture rooted in Italian craftsmanship, artisanal attention to detail, and a commitment to material innovation.

MEN

WOMEN

CHARLES

ALY

Warm, soft, and featuring a contemporary silhouette, Charles is a sweater designed to keep you comfortable on cooler days both in and out of the city. Made in Italy from virgin wool and 44% recycled polyester, it combines high-quality materials with a greater focus on sustainability. The oversized fit promotes freedom of movement and comfort, while the embroidered logo on a velvet background adds a handcrafted detail. A versatile piece, perfect for outdoor activities as well as everyday urban life.

For her, Aly embodies the same balance between functionality and style with a full-zip sweatshirt featuring a sophisticated texture. Made in Italy, it’s designed to accompany both outdoor activities and leisure time, thanks to a slim fit that hugs the body while allowing freedom of movement. The front pockets with button details add practicality, while the logo patch on the left side completes the design with a distinctive touch. A versatile and contemporary piece, designed to transition effortlessly from the outdoors to the city.

E9 - +39 0736.391022 - info@enove.it - e9planet.com

LAVAREDO Z/WP UPPER: made of highly abrasion-resistant mesh with a waterproof, PFAS-free sock-like construction

THE NEW FRONTIER OF FAST HIKING NAT’S Lavaredo Z/WP is the Marche-based brand’s offering for those looking for waterproof footwear for brisk walks CUSHIONING AND COMFORT

NAT'S presents the Lavaredo Z/WP, a unisex shoe designed for fast hiking in the fall and winter—an outdoor activity that involves brisk hiking on mixed terrain and in variable weather conditions. This is not just another generic hiking model, but a technical shoe developed for those seeking speed, safety, and waterproof protection without sacrificing comfort on the most dynamic outings. The design is based on two distinct technologies, each playing a specific role in the shoe’s performance.

The second technology, ACF Shock Absorption, works in the opposite but complementary way. By mimicking the human body’s natural shock-absorption mechanism, ACF foam reduces the impact transmitted to the foot with every step, improving overall comfort even during longer, high-intensity runs.

BALANCE AND TORSION CONTROL

BUILT-IN WATERPROOF PROTECTION

GCC Ground Control Chassis is this season’s key technology. The system consists of an internal TPU plate combined with a calibrated EVA midsole, designed to control foot torsion during each step. The result is a more secure and stable footing, promoting a smooth stride even on the technical and uneven terrain typical of fast hiking. The main benefit for the user is improved balance and torsional control with every step.

Rounding out the technical features, the waterproof membrane ensures protection from water and moisture—an essential feature for use in the fall and winter—without compromising the shoe's breathability.

natsfootwear.com

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INSOLE: ACF (Artificial Cartilage Foam) insert with a PU footbed offering high elasticity

MIDSOLE: NAT'S proprietary EVA formula with an ergonomic support plate

OUTSOLE: Vibram Megagrip compound with 4-mm sharktooth lugs and a 1.5-mm base layer

FOCUS TECH

THE EXOSKELETON THAT MOVES WITH YOU The products in the Hypershell X Series lineup are the first to be certified by TÜV and SGS and respond to stimuli at the same speed as our minds Inspired by the famous Japanese manga “Ghost in the Shell,” the Hypershell products in the X Series lineup are the first exoskeletons certified by TÜV and SGS. Above all, they are very intuitive. The idea behind them is that an exoskeleton shouldn’t be limited to simply assisting: it moves with you, naturally, in any environment. What you really need isn’t just support; it’s to be understood, so that the machine becomes one with your body. The moment you think “I’m taking a step,” the movement has already begun. All of this is made possible by HyperIntuition technology, which acts like a wearable digital muscle: it anticipates your intentions in real time, synchronizes with every step, and provides natural, lag-free assistance for effortless movement. The reaction time is 0.31 seconds, which is practically on par with human reaction time. The materials and design do the rest: titanium alloy levers, which are stronger than aluminum alternatives, with an ultra-thin 0.7-millimeter design; a hollow SpiralTwill 3000 carbon fiber frame for maximum strength; a three-zone lumbar pad to adapt to different body types; non-slip honeycomb silicone technology for a secure and stable fit; ergonomic back pad for lower-back support.

THE LINEUP INCLUDES THE FOLLOWING MODELS • X Pro S (800 W power, 17.5 km range) • X Max S (1,000 W, 30 km) • X Ultra S (1,000 W, up to 60 km) weighing between 2.5 and 2.6 kg

eu.hypershell.tech

TOTAL AUTONOMY With the X1 Pro Max and AQUA, HOVERAir is expanding its line of drones, taking filming from the snow to trails and even water activities Capturing the outdoors from a new perspective: this is the philosophy behind HOVERAir drones, devices that combine autonomous flight, smart tracking, and ultra-high-quality footage. The new X1 Pro Max and AQUA mod-

els share this approach but are designed for different needs and activities: the former focuses on versatility and image quality, while the latter is designed to accompany water-based activities.

X1 PRO MAX

Foldable and designed to be always ready for action, the X1 Pro Max is built to take off from the palm of your hand with a simple touch or voice command. Its more than 10 automatic modes, including Follow, Hover, Zoom Out, and Dolly Track, let you capture a variety of shots without using a controller. What sets it apart from the rest is its video quality: The X1 Pro Max records in 8K at 30 fps and in vertical 4K, with a 107° field of view, while the SmoothCapture 2.0 system— which combines a two-axis gimbal, EIS, and horizon leveling—keeps images steady even while moving. Tracking allows the drone to follow a subject at speeds of up to 42 kilometers per hour, with a maximum speed of 60 kilometers per hour. Rounding out the system are ToF and visual sensors for obstacle detection, aerospace-grade HEM propeller guards, and 64 GB of internal storage, expandable up to 1 TB via microSD.

AQUA

X1 Pro Max

With AQUA, HOVERAir introduces the concept of a drone on water. IP67-certified, waterproof, corrosion-resistant, and buoyant, AQUA can take off and land directly on the surface of a lake or the sea. The system features over 10 automatic modes, including three specifically designed for kayaking, paddleboarding, and surfing. The device reaches speeds of up to 55 kilometers per hour and can withstand wind speeds of up to level 7, while the TurtleFlip system automatically rights it if it lands upside down. For video recording, it uses a 1/1.28" CMOS sensor, a single-axis gimbal, and a hydrophobic, anti-fog lens, with 4K video at 100 fps and HDR up to 4K/60 fps. The wearable Lighthouse uses RTK positioning to improve tracking, while the 128 GB of built-in storage allows for recording without an SD card.

Water

Aqipa - +39 0472.480112 - eu.hoverair.com

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OFF THE GRID

STORY TELLING Like a breath of air edited by Marrano

Mario Fantin. Despite his surname, which is unmistakably of Venetian origin, he was born in 1921 and lived his entire life in Bologna, even though his parents were from Friuli. This detail explains the origin of his name, but says little or nothing about the anonymous Bolognese figure I’m introducing to you head-on, without any useful preamble. It is therefore with great pleasure that I inform you that Mario Fantin, an accountant, was the first true, authentic, and inimitable storyteller of the mountains. His name—certainly unknown to many—is indelibly inscribed on the most important pages of mountaineering history and is inextricably linked, in particular, to the 1954 Italian expedition to K2: yes, the very one involving the never-fully-resolved Lacedelli vs. Bonatti controversy. Mario, despite his urban background and career as an accountant, was in fact—by one of those inexplicable quirks that sometimes happen in life—the cinematographer who, in true documentary style, captured every moment of that magnificent adventure. But Mario Fantin was not merely the documentarian of the K2 expedition. Over the course of his long career, he climbed 50 four-thousanders in the Alps, 20 five-thousanders in various parts of the world, took 100,000 mountain photographs, wrote 20 books, and filmed a total of 40 documentaries—most of which are religiously preserved in the historical archive of the “Duca degli Abruzzi” National Mountain Museum in Turin. We therefore owe him a large part of the finest cinematography and mountaineering documentation from the post-World War II era—and with it, our knowledge, in particular, of the Himalayan landscape in which, he undertook more than 30 expeditions, leaving behind a wealth of knowledge that has enabled generations of mountaineers to fuel their spirit of adventure on the world’s highest mountains. Obsessed with the idea of missing even a single detail— and with it, the emotion of the visual narrative—Fantin was able, through his works, to transform lived experience into a true story. The documentaries by Fantin and others like him—who have been able to deeply experience the essence of the adventure story—are unforgettable works, thanks to

the way they were crafted. Yes, “crafted” seems to me to be just the right term to describe these true works of artistry, created with meticulous care and attention to every minute narrative detail, so as to draw the viewer in, to the point of making them feel part of the story. It is thanks to filmmakers like Fantin—or other giants of exploratory mountaineering, such as the Austrian Kurt Diemberger, to name just one—that we have gained a profound understanding of the mountains and the true experience of connecting with them. This is something that time cannot erase. It therefore makes one pause to reflect—with just a few clicks on YouTube—on the questionable quality of contemporary storytelling plaguing the mountaineering world, the kind endlessly churned out by the many—far too many— content creators who arrived with the flood of cheap digital technology. Tools that are increasingly sophisticated— yet at the same time “user-friendly,” as an insider might say—allow just about anyone to operate with extraordinary immediacy, improvising as screenwriter, director, and actor all at once in the most insignificant mountain tales. But beyond the narrative quality—which is objectively often poor—what is most thought-provoking is the evident futility of all this narrative frenzy, the product of a system in which everything is created and consumed in an instant, along with the memory of what once was. Fantin and Diemberger’s works were created with the aim of representing elements of knowledge—even before inspiration or self-celebration—conceived to enter the collective memory and, as such, to become history. Today, this sense of commitment—yes, commitment—seems to have dissolved; people film and tell stories while gazing toward the mountains (outdoor companies, first and foremost), but driven by a desperate need to share quickly—perhaps to feel less alone—in the anxiety to receive equally immediate appreciation, which gives us comfort and makes us feel like protagonists. In the rush to do so, however, little or almost nothing is truly captured or recounted. And of course, what little remains is bound to dissipate, like a breath of air. The complete opposite of Mario Fantin!

For more on Mario Fantin’s legacy

*Off the grid. One less ad, one more thought-provoking idea. Off the grid isn’t a new outdoor brand founded by two young mountain runners who are passionate about climbing. It isn’t an influencer’s Instagram account. Nor is it the name of a secret cliff on an unknown Mediterranean island or a hotspot in Hokkaido where the world’s powderiest snow falls. Off the grid is the title of Outdoor Magazine’s editorial commentary. A free-spirited and unvarnished account of the outdoors, written under a pseudonym.

Would you like to respond to Marrano and share your thoughts? Write to redazione@mag-net.it

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FOCUS

UTMB

MONT BLANC

Ida Amelie Robsahm (fifth place) exhausted at the OCC finish line and supported by her ASICS teammates: Sara Alonso (third) and Makena Morley (fourth)

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FO C US

UTMB

MONT-BLANC

DATA & S TAT I S T IC S

BLOCKBUSTER NUMBERS 10,000 runners from 129 countries around the world, over 2,500 volunteers, and a live stream with 14 million views. The 2026 event was truly global by Matilde Marelli

The trail running week came to a close with figures that once again highlight that the UTMB Mont-Blanc is growing larger, more international, and more popular than ever, with nearly 10,000 athletes at the starting line, over 29,000 applications for the three Finals races, thousands of people involved in the organization, and a rapidly growing audience.

of 1,974 crossed the finish line in Chamonix, while the shortest of the three Finals, the OCC, had 1,945 starters and 1,563 finishers. The OCC had the highest finish rate (over 80%), while the UTMB remains the most selective, with a dropout rate nearing 30%.

REAL INCLUSION AND MORE FEMALE ATHLETES

STARTERS, WITHDRAWALS, AND FINISHERS BY RACE

Approximately 10,000 athletes took part in the 2026 UTMB Mont-Blanc competitions, with the number of female participants continuing to grow: women accounted for 26% of the total, one percentage point more than in 2025. In addition to the growth in female participation, the event’s international character has also grown, with 129 nations represented at the starting line of the eight races. Europe continues to dominate, accounting for 76% of the athletes, and more than half of these come from just three countries: Italy, France, and Switzerland, which together make up 53% of the European contingent. One figure worth highlighting is that regarding athletes with disabilities: 58 in this 23rd edition, 21 more than in 2025. This number attests to the event’s increasingly concrete commitment to inclusion.

Starters

Withdrawals

Finishers

MEN'S/WOMEN'S STARTS AND FINISHES BY RACE

STATISTICS FOR THE THREE MAIN RACES—UTMB, CCC, AND OCC Out of approximately 29,000 applicants, only slightly more than 6,300 athletes took part in the Finals. These races are highly coveted but nonetheless challenging, and the numbers themselves prove it. In fact, in the flagship UTMB race, out of 2,407 starters, 1,681 managed to complete the course, meaning 726 dropped out. As for the CCC, 1,516 runners out of a total

A TEAM EFFORT

STARTS M

STARTS W

FINISHERS M

FINISHERS W

UTMB

1,988

419

1,414

267

CCC

1,486

488

1,122

394

OCC

1,354

591

1,065

498

edition, with viewership up 57.7% for the UTMB, 38.8% for the CCC, and 120% for the OCC. Viewership peaked during the 100-kilometer race, likely thanks to the incredible performance and victory of Italian runner Cristian Minoggio, while the race that saw the most significant growth among Italian viewers—with viewership doubling—was the 60-kilometer race.

Behind every kilometer of the race lies an organizational machine made up of thousands of people. There are 100 organizers working on the event, supported by a medical team of more than 300 people, including 150 first responders, 65 nurses, 70 physical therapists and podiatrists, and 36 doctors. In addition, there are 2,600 volunteers who, along the trails and in the race villages, provide assistance, refreshments, and safety for the athletes throughout the entire duration of the competitions.

BRAND RANKINGS – MALE ATHLETES

THE LIVE STREAM While in the past the UTMB Mont-Blanc was primarily a local event, taking place in the Italian, Swiss, and French valleys at the foot of Mont Blanc, today it has increasingly become a media phenomenon followed around the world thanks to live coverage of the event. The live broadcast covered 72 hours of racing, narrated in five languages, and was watched by an audience that set a new record: 14 million views on UTMB Live—five million more than in 2025.

UTMB

CCC

OCC

1°

ASICS

KAILAS FUGA

MERRELL

2°

KAILAS FUGA

SALOMON

3°

NIKE ACG

HOKA

ASICS

BRAND RANKINGS – FEMALE ATHLETES

Specifically, the Italian live broadcast, hosted by Maurizio Torri and Marco De Gasperi, also achieved better results than last year’s

UTMB

CCC

OCC

1°

KIPRUN

ADIDAS TERREX

NIKE ACG

2°

NORDA

ADIDAS TERREX

SALOMON

3°

HOKA

NIKE ACG

ASICS

LIVE STREAMING NUMBERS AUDIENCE 2025

The figures for the 2026 edition show that the UTMB Mont-Blanc continues to expand on multiple fronts simultaneously—participation, international reach, inclusion, organizational structure, and media coverage—thereby solidifying its role as the undisputed benchmark for trail running worldwide.

AUDIENCE 2026

UTMB

40,000

63,000

CCC

49,000

68,000

OCC

15,000

33,000

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#INSIDETHERACE

WELCOME TO THE TRAIL RUNNING CAPITAL OF THE WORLD The 2026 UTMB has reaffirmed Chamonix’s role as an iconic destination for trail running, not only for athletes but also for brands. However, the future may hold some surprises by Maurizio Torri

The 23rd edition of the UTMB Mont-Blanc has come to a close with impressive numbers and, above all, with the sense that the event continues to grow in terms of quality, participation, and audience engagement. For the full statistics, please refer to the article on the next page; here we’ll focus on the figures for elite athletes, which have never been higher: 846 internationally ranked trail runners were registered, 34 more than in 2025. Female participation is also on the rise, reaching 46% of the total—four percentage points higher than last year’s edition. A total of 54 nations were represented, further confirming the event’s increasingly global scope. These figures pertain to elite athletes; however, when considering all registered participants, the percentage of women decreases and the number of nations increases.

MAURIZIO TORRI Freelance journalist, founder of the website sportdimontagna.com, photojournalist and communications consultant for some of the most iconic events in trail running, skyrunning, and ski mountaineering affected Francesco Puppi, Luca Del Pero, and others at the UTMB. One thing must be clear: intentionally cutting corners on the course is not permitted and must be penalized. The problem arises, however, when we’re not talking about actual shortcuts, but rather the interpretation of the race course. In the mountains, it’s common to encounter multiple possible routes, perhaps with a flag in the middle: taking the right path instead of the left, or staying on the edge of a trail for a few meters, can happen due to inattention and without any intention of gaining an advantage. If incidents of this kind lead to significant penalties, it becomes essential to establish unambiguous and agreed-upon criteria. There is also a second aspect: when should a penalty be communicated and served? During the race or after crossing the finish line? It would be desirable to reach a common understanding on this point as well. Athletes must know before the start what is permitted, what is not, and what the consequences of a violation will be. An increasingly professional sport also needs rules that are up to the task: clear, agreed upon, and applied with criteria that are as uniform as possible.

ITALIAN LIVE PERFORMANCES TAKE OFF The growth of trail running in our country is evidenced by the Italian-language live streaming figures, which show significant increases for all three finals, as can be seen from the table on the opposite page. The UTMB saw a 57.5% increase, the CCC a 38.8% increase, while the OCC more than doubled its viewership, ending with a 120% increase. These figures reflect a genuine shift in mindset among fans. Whereas in the past, interest was often tied to the presence and performance of our athletes, today the public seems increasingly drawn to major international trail running events regardless of the colors of the jersey. In the OCC and CCC, Italian runners played leading roles, and this certainly contributed to the excellent results. Even more significant, however, is what happened at the UTMB: despite the fact that the three most highly anticipated Italian runners dropped out roughly halfway through the race, viewers remained glued to the live broadcast until the very end.

ITALIAN PERFORMANCES KEEP RISING There were high expectations for Daniel Pattis at the OCC, but he likely arrived in Chamonix not in peak condition and was unable to perform at the level he’s capable of. Francesco Puppi, on the other hand, performed well; despite still feeling the effects of the Western States race in his legs, he managed to secure a prestigious top-ten finish. This performance was even more impressive considering the fiveminute delay that affected both him and Luca Del Pero, another Italian runner who also put in a strong showing. There were also encouraging signs on the women’s side with Elisa Desco, Martina Cumerlato, and Margherita Vitali: Desco continues to be an icon of Italian trail running and, despite her age, still manages to compete at the very highest level; the other two, meanwhile, represent the generational shift that the Italian women’s trail running movement desperately needs. Cristian Minoggio— “he did it again.” After his OCC 2025 podium finish, the Piedmont native secured a simply stellar victory, built with heart, legs, and above all, his head. Cautious and strategic in the early stages, he gradually made up ground before unleashing his full potential in the final stretch, putting on a spectacular show and thrilling thousands of Italian fans. It was one of those performances that will be remembered and that definitively confirms his international stature. It was a tough day, however, for Nadir Maguet, another athlete from whom much was expected. At the UTMB, the Italian team started off on the right foot: aggressive, motivated, and prepared to play a major role. Unfortunately, Andreas Reiterer, Tobias Geiser, Martina Valmassoi, and Fabiola Conti had to contend with physical issues that affected their races. All in all, the picture that emerges is one of an Italian running movement clearly on the rise, which today can count on athletes who are truly competitive on the world stage— from shorter distances all the way up to 100 miles.

NUMBERS: A BLESSING AND A CURSE We had read about it a few months ago, and it seems it wasn’t just an election gimmick. In fact, one of the mayor of Chamonix’s goals is to reduce the number of participants in the UTMB and, more generally, to manage the massive influx of visitors that accompanies the most important week in the world of trail running. There are also rumors of a possible relocation of the expo village away from the city center. This is far from a simple matter: Chamonix is an extraordinary Alpine town, but precisely for this reason it is fragile, and such large crowds inevitably impact the daily lives of its residents—including those who aren’t particularly enthusiastic about the influx of athletes and enthusiasts from all over the world. The real challenge, therefore, will be to strike a balance between the needs of the local community and those of an event that has worked for years to reach this scale. In particular, moving the village from the heart of Chamonix could pose a major problem: today it is one of the most important and attractive events for companies in the industry, and a more outlying location would risk significantly reducing its appeal. This will be one of the issues to follow most closely as we consider the future of the UTMB.

REGULATIONS: A CLEAR AND UNIFORM APPROACH IS NEEDED The sport is growing, and the rules must be clear, certain, and as uniform as possible. Throughout the season, there has been a lot of discussion about time penalties and disqualifications imposed on athletes: from the 15-minute penalty given to Cristian Minoggio at the Monte Rosa Walser Waeg to the five-minute penalty that

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FO C US

UTMB

MONT-BLANC

INTERVIEWS

Do you remember this photo at the UTMB finish line? It captures a moment of unbridled joy that became the symbol of last year’s UTMB. Mud-covered but happy, Tom Evans celebrated his victory this way. But what really lay behind that smile and that liberating gesture, he told us a year later, once again in Chamonix. There were the kilometers run in the dark under pouring rain, the iron discipline born of his military past, and the tenacity of someone who, on his fourth attempt, refused to give up. Especially when you know that waiting for you at the finish line—besides glory—is a beautiful little girl just a few months old, unaware that her dad, covered in mud, is a great champion who has just made history.

it’s easier on my eyes and my brain. I combine this with caffeine supplementation and a thorough understanding of my equipment: I know exactly how many minutes a battery lasts at each brightness level. It’s a seemingly tedious routine, but it’s what allows me to achieve these results. Where do you work out?

I usually spend about two months a year in the Alps, one in the Pyrenees, and one in the Canary Islands, so I train mainly in Europe. Recently, however, my life has changed: I have a 15-month-old daughter, and now my priority is finding the right balance between my athletic commitments and family life, combining my training sessions with time spent at home with my family.

How does it feel to be in Chamonix as the reigning UTMB champion, but not competing?

Taking a year off is giving me the opportunity to devote more time to the community and our partner brands, while enjoying a much more relaxed pace of life during the week. Instead of staying cooped up in my room, focused solely on my performance, I can fully experience the unique atmosphere of Chamonix. It’s an experience that’s giving me even more motivation looking ahead to next year.

You’ve won both the UTMB and the Western States, the two most important races: how different are they from each other?

What was the best and the hardest moment of the 2025 UTMB?

The best moment was undoubtedly when I crossed the finish line. It was a truly special moment, especially after so many months—no, years—of sacrifice and hard work to get there. The worst moment, on the other hand, was when I felt the first raindrop on my skin. In that instant, I realized that an infinitely long and difficult night lay ahead of me, because bad weather, unfortunately, complicates everything. Feeling that first raindrop was a real blow to me.

WAITING FOR THE NEXT UTMB After his triumph in 2025, British champion Tom Evans of Team ASICS has returned

The weather was a key factor during the 2025 UTMB: how do you train to be ready for any weather conditions?

to Chamonix. Without a race bib, but with the same thirst for victory

The Western States is a pure running competition: it’s very fast, takes place in high temperatures, and doesn’t require any special technical skills. You don’t need to use trekking poles or a backpack, and most importantly, you don’t run at night. The UTMB is a completely different challenge: it also requires hiking skills, in addition to managing nighttime conditions and a more complex set of gear. Furthermore, it lasts about six hours longer—nearly 40% longer—and this calls for a completely different approach to nutrition and temperature management. The preparation and the path to victory were also very different. The Western States was easier to prepare for, and I managed to win it on my second attempt. The UTMB, on the other hand, took four attempts and two more years of disappointments. Precisely for this reason, however, the final victory was even more rewarding. Who is your toughest rival, and who is your best friend in the trail running community?

My toughest rival is myself. It’s easy to become very competitive with yourself and always want to win more and more. The person I prefer to spend time with on the trails, however, is my wife. She’s also a professional athlete—in triathlon—and shares my passion for trail running. Training with her on the trails is always a fantastic experience.

by our correspondent Manuela Barbieri

The key lies in meticulously preparing your gear and backpack. I organize my gear methodically, both during training and in races. I know exactly where everything is, by heart: the jacket on the right, in the back; the waterproof pants on the left; the emergency kit, thermal blanket, and phone in the front on one side, while gloves and a beanie are on the other. When gear is organized according to a precise logic, managing it becomes second nature. As soon as it starts to rain, I immediately put on my jacket and gloves to preserve body heat. If you let the cold catch you off guard, the situation can quickly take a turn for the worse. Many athletes don’t pay enough attention to this aspect and end up in trouble; for me, however, the priority is to simplify every action as much as possible when the need arises.

Are you involved in the development of ASICS products?

Yes, I play a very active role. Since I’m the one who has to use the gear under the most extreme conditions—both in competition and in training—it’s essential for me to test them in the field first and help make them better and better. The closer and more ongoing our collaboration with the ASICS design team is, the higher the final quality of the footwear and apparel becomes. We work side by side with a specific goal in mind: to bring the best possible product to market. What do you think about the possibility of trail running becoming an Olympic sport?

If our movement continues to grow at this pace, I believe it’s a natural progression. It would be an extraordinary showcase for a sport I love—provided, however, that its essence isn’t distorted: it’s essential to preserve its origins, ethics, and traditional values. I’m thinking about what happened with ski mountaineering at the last Winter Olympics, and I believe the same questions could arise for trail running as well: which format should we choose? A vertical kilometer or an ultra race? On what types of terrain? And with what kind of television production? These are complex issues. There is a risk of making mistakes at the outset, but I hope that the sports committees will listen to and involve the trail running community. Only then will it be possible to develop a format that respects the identity of this wonderful sport.

Most of the UTMB is run at night: how do you handle running in the dark? Do you have a strategy?

My background in the military, where I spent a great deal of time out in the field at night in total darkness, helps me a lot: running with a headlamp is now almost a luxury for me. In the early hours of the night, I use a low-intensity light. I save the maximum brightness, however, for the final hours, when fatigue sets in:

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INTERVIEWS

First place at the 2025 Lavaredo Ultra Trail and second place at the 2025 UTMB Mont-Blanc. To train for the 2026 UTMB Mont-Blanc, he took second place at the Marathon du Mont Blanc. These are just a few of the achievements that Ben Dhiman, a 34-year-old American, racked up between 2025 and 2026. But he still had unfinished business. After narrowly missing Victory last year, the ASICS and Amazfit athlete returned to Chamonix with a clear plan and a single goal: to win the world’s most prestigious 100-mile race. On the eve of the race, we asked him a few questions about his preparation and his mental approach heading into the event.

year?

My goal for this year has to be to win. That's what I really want. Do you have any advice—technical or mental—for those just starting out in the world of ultra-distance running?

Ben, have you made any changes to your preparation this year compared to 2025—in terms of training, nutrition, or mental approach?

Yes. This year, the goal was to put in a little more work than last year, so I’d be better prepared. In 2025, my approach was more focused on figuring out how little I could run while still performing well at the UTMB. This year, however, I flipped that perspective: I no longer asked myself how little I could run, but how many kilometers I’d need to run to tackle the race. Both approaches, however, are based on one fundamental premise: staying healthy. If you can’t make it to the starting line, you can’t compete. Being at the starting line in good shape and healthy is essential, which is why this year I decided to increase my running volume while reducing the intensity, and I have to say it was a good compromise: I managed to train much more while still staying in excellent mental and physical shape.

Are you aiming to improve your ranking this

“WINNING IS WHAT I REALLY WANT” It was his dream, and on his fourth attempt, he managed to achieve it. An interview with Ben Dhiman, winner of the 2026 UTMB Mont-Blanc by our correspondent Matilde Marelli

I think anyone starting out in ultra-distance running should view it as a long-term project—something to work on over the course of several years. If you think on a broader time scale, you can be more sustainable and consistent in both your training and your approach to races. And I believe it’s simply healthier. You have to accept that it might take quite a long time to gain the experience needed to achieve your goals. However, I believe the basic goal should simply be to finish the race. Even for the most experienced runners, it’s important to reach the finish line, because an ultra-trail is a long course and can be extremely challenging for everyone. That’s why I think starting with very simple goals and then gradually increasing your ambitions is the best way to approach this discipline. Finally, what makes the UTMB so special to you?

It’s the most important race in our sport. It’s an opportunity to host a major World Cupstyle event, featuring international athletes, media coverage, a very high level of competition, and a beautiful course.

Let's talk about shoes. Which model will you be wearing at this year's UTMB,

And so, Ben Dhiman, about 72 hours after this interview, managed to achieve his dream. It was practically a solo race. He took the lead at the 35-kilometer mark, then gradually increased his lead hour by hour until he crossed the finish line in downtown Chamonix 31 minutes ahead of the runner-up, an hour faster than Tom Evans’s time last year and more than an hour and a half faster than his 2025 time. Immediately after the race, amid the cheers and applause of the crowd, he answered a few questions.

and what has changed since 2025?

Actually, I’ll be wearing the same shoe—the MetaFuji Trail 2—in the version currently available in stores. It’s a model with a carbon plate and a high amount of foam, which provides me with greater cushioning and better energy return. Last year I ran in the prototype of this shoe, while this year I’ll be using the production version of the model. You recently joined the Amazfit team—how is the collaboration going? How has the brand supported you in your preparations?

This partnership is very effective, especially thanks to the Cheetah Ultra 2, which I really like. I’m training a lot—almost 30 hours a week—so battery life is crucial, and this watch’s battery life is truly remarkable. Plus, it locks onto the satellite signal very well and lets me collect data that I can analyze after every run to understand how the workout went and track my progress over time, so I can improve my performance day by day. So far, it’s been a fantastic partnership.

This year, you posted a much faster time than last year. What happened?

As I left Les Contamines, I realized I was alone, running away. There was no one around me, so I simply decided to manage my pace and run at my own speed. In the end, it went really well. In 2023 and 2024, you didn't finish the race, while last year you came in second. How much did your previous performances contribute to

making this victory possible?

It helped me a lot to know the course so well. I know how tough it is, and I’ve learned to identify the sections that are the most challenging for me—and that’s helped me get over my fear of the course. Today, I didn’t hold back at all; I just pushed as hard as I could. At any point during the race, did you feel like you were being hounded? How did you handle that situation mentally?

Yes. Baptiste Chassagne was pushing a little behind me. Then I was told he was far behind me, but even a 20-minute lead scared me, so I decided to push even harder. And I did the right thing. Was there a specific moment when you felt joy despite the pain?

There was a full moon—huge, clearly visible, and incredibly bright— shining over the mountains just before sunrise. It was beautiful.

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WHEN SUSTAINABILITY PAYS OFF As with all events, transportation is the main source of carbon emissions. UTMB Go is the platform that offers solutions with a lower environmental impact in exchange for a 30% higher chance of being selected in the ballot for the Finals by our correspondent Benedetta Bruni

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TOM YIANGOU, CLIENT DEVELOPMENT MANAGER YOU. SMART. THING. FOR UTMB GO

>> THE INTERVIEW

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How does UTMB Go work?

UTMB Go is a tool developed by 'You. Smart. Thing.' to highlight the most practical and realistic low-carbon options for athletes traveling to Chamonix for the UTMB, as well as for anyone getting around the city and surrounding areas during race week. It is a comprehensive travel planning tool that identifies, mode by mode, the most sustainable way to reach your destination, including points of interest and services introduced specifically for HOKA UTMB Mont-Blanc. Starting this year, for athletes, choosing low-carbon transportation—if eligible—granted access to a 30% “boost” in the probability of being selected in the ballot for the World Series finals. The journey planner itself explains the rules for obtaining this boost. In practice, if it takes you less than 12 hours to reach Chamonix by public transportation, you’re eligible for the boost; but if, even within this time limit, you choose to fly or drive your own car, you lose this opportunity. The main goal is to reduce the event’s overall emissions—since nearly 90% of them come from international travel— as well as to alleviate traffic congestion in Chamonix and its valley.

Bringing together a large number of people in a mountain town of 9,000 residents for an entire week carries with it a significant environmental responsibility. And this was probably the year when the disconnect between ideal and reality was most noticeable. Weeks in which Chamonix reached 30 degrees, the freezing level was at 5,000 meters, the Refuge du Goûter (3,835 m) was closed due to massive rockfalls caused by the heat, and summer thunderstorms were more frequent and violent, all against the backdrop of a privileged view of the ever-shrinking Bossons Glacier and the now-extinct Mer de Glace. However, the HOKA UTMB Mont-Blanc organizers seem aware of the impact of the crowds on an environment that is already fragile, and for years they have been committed to making the event more environmentally responsible and promoting the regeneration of the ecosystem. In 2022 it began calculating its carbon footprint, and over time—and spurred by organizations such as Protect Our Winters—it has adopted community- and locally-based solutions to ensure the event is enjoyed with respect, such as the introduction of “UTMB Mobility,” a large-scale transportation plan that completely eliminates the need for private cars. As is often the case, transportation is in fact the main contributor to an event’s environmental impact. In our case, as much as 86% of emissions come from round-trip travel of all populations coming to the event (runners, companions, media, partners, etc). But for the past two years, management has been collaborating with 'You. Smart. Thing.', a transportation management platform, to develop UTMB Go, a tool for athletes that helps them plan their trip to Chamonix using low-carbon solutions. In exchange, athletes have a 30% higher chance of being selected for the UTMB World Series finals. We spoke with Tom Yiangou, client development manager at 'You. Smart. Thing.' for UTMB Go.

How did the idea come about?

We implemented our technology, a journey planning tool created to prioritise the most practical low-carbon journeys available to a user. The same journey planning tool, known as the travel assistant, that is used and customised by Transport for Greater Manchester, London Marathon, Wimbledon and The Open Golf, to name a few major events and authorities that we work with. Two years ago we began designing a travel assistant for HOKA UTMB Mont-Blanc named UTMB Go. Last year, we focused mainly on clarifying transportation options during race week and on how to get to Chamonix in the weeks leading up to the event. The “boost” feature, however, is new this year. The development and testing period with HOKA UTMB Mont-Blanc was very long, due to the complexities involved in creating a system with fixed rules and requirements that risked making the process inflexible. In many edge cases, the routes weren’t logical or weren’t even possible. We therefore smoothed out the kinks and improved the flight options, allowing our in-house software to display the most economical flights with the lowest emissions and the fewest possible layovers—a critical factor in an airplane’s carbon footprint. The platform is now able to link specific flight numbers with public transportation, offering users the most accurate combinations for continuing on to Chamonix by bus or train. Today, it can be defined as a planning support tool that, when used within certain criteria, can provide benefits while significantly reducing emissions.

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RESPONSIBILITY

13.000 TRAVEL

REGISTERED DURING THE UTMB PERIOD (AUGUST 14–30) of which

5.900 (45%)

BY PUBLIC TRANSPORTATION of which

4.209

520 t

CO2 EMISSIONS CALCULATED DURING THE UTMB PERIOD (AUGUST 14-30)

1.976 (15%)

BY PRIVATE CAR

TRAVEL

REGISTERED BEFORE THE EVENT (JANUARY THROUGH APRIL) of which

6.420 (26,5%) FLIGHTS

for a total of

(32%)

THROUGH UTMB MOBILITY SERVICES

25.000

NOTE The tool was used as a “decision-support” platform. This means that users may have used the system to test and verify the feasibility of a trip without necessarily having taken it. For this reason, CO2 emissions may be higher than published. UTMB Go is committed to providing more accurate data that reflects actual trips by 2027.

17,100 t (32%)

CO2 EMISSIONS

Are athletes willing to commit to lower-carbon

How do you calculate emissions?

transportation? What about brands?

We worked with HOKA UTMB Mont-Blanc to use their calculation system and emission factors for transportation in France. Basically, we figured out how they do carbon offsetting and applied it to our journey planning tool. It actually turned out to be very similar to what we usually use, but it helped us ensure that everything was consistent with their approach.

The 30% boost is a great incentive, but we need to encourage people to do more. Currently, most athletes still fly to Chamonix, and there is a heavy reliance on car rentals due to the complexity of the event and the need to be at various different locations during the individual races. UTMB Go was also designed to be used during the week, as the app highlights event-specific services not found anywhere else, while also showing road closures and key locations on the map. This not only helps athletes but also spectators and staff members. We are also encouraging HOKA UTMB MontBlanc to consider how brands can partner with us to promote the platform and sponsor sustainable travel campaigns on UTMB Go. This would not only increase brand engagement but would likely also boost the trust and credibility of our platform.

Are you satisfied with how things went this year?

Yes, I’ve heard a lot of positive feedback about it. I used the tool myself to get here, and it worked well even when things didn’t go as planned. Obviously, it offers several options, including buses, trains, and even carpooling. Everything is calculated in detail specifically for the HOKA UTMB Mont-Blanc. Plus, if there are any unexpected changes to the schedule, athletes can request assistance directly through the platform to make sure they don’t miss their boost: the HOKA UTMB Mont-Blanc team verify the information, whilst ‘You. Smart. Thing.’ and UTMB Go helps runners to plan their trip.

Does it only work for HOKA UTMB Mont-Blanc?

Right now, the system works for the 8 races leading up to the event and during the event itself throughout the week, but we’re in talks with the organizers to expand it to the other races on the circuit. This is also because, to reach the finals, you need to collect the Stones and travel to the event closest to home and your local area. And UTMB Go works very well: it includes all public transportation and bus information, shows the exact route to get to your race’s starting line from any location, and indicates UTMB Mobility services—if available—including where you’ll be dropped off and where you’ll be picked up. It’s a system specifically configured for this event. And the same principle would apply to many of the other races in the World Series, which also offer shuttles and services for runners at the start. It would be another way to encourage sustainable travel and highlight options that might otherwise go unnoticed.

Do you have any updates planned?

Yes, the platform will be updated and we will introduce a feature that allows you to choose the best travel option within a three-day period. It will also be possible to add an intermediate stage and still evaluate its suitability for the boost. Finally, the accuracy of the flights proposed by the travel planner and the combination with local public transport will be improved. This is a crucial point because, although our focus is primarily on public transport, we need to be realistic: a large portion of people are required to fly, so we need to make sure we connect these flights with truly reliable public transport options. Otherwise, there is a risk of the paradox of favoring those arriving by plane from another continent at the expense of those closer, who travel 12 hours to get to Chamonix.

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LET’S FLY CHAMONIX HOKA, the title sponsor of the UTMB Mont-Blanc, has transformed various locations in the town at the foot of Mont Blanc into immersive hubs where visitors can experience the spirit of the brand by our correspondent Claudio Primavesi

While Chamonix-Mont-Blanc has become a “must-attend” event during UTMB week for all brands that produce trail running shoes, apparel, and accessories over the past few years, HOKA—the event’s title sponsor—has made Chamonix its home. This year, the brand’s presence spanned two locations in the city and an alpine hub: FlyLab, Base Camp, and Refuge. Products—starting with the new Tecton X 4—but above all, the community and trail running were at the heart of the message.

FLYLAB, THE HOME OF INNOVATION Located in the heart of the Ultra-Trail Village, the HOKA FlyLab served as a showcase for the brand’s products and technologies, featuring the Tecton X 4— the top-of-the-line model for elite athletes, designed for speed and responsiveness. It wasn’t just an exhibition, but a celebration of the technology embedded in the midsole and upper, featuring an exploded view of the product and hi-tech details explained by accompanying captions. Runners could try on the shoes for 24 hours. The space also became a gathering place for conversations about trail running, featuring a 24-hour live radio station called “On Top Of The World” and a lineup of podcasts.

>> THE INTERVIEW

“The idea for HOKA was born right here in these mountains. Coming back every year holds a special meaning for us: we never take for granted the opportunity to be part of something as extraordinary as the UTMB.”

COLIN INGRAM, VP OF GLOBAL PRODUCT, HOKA What is HOKA's approach to innovation in trail running, and how do you see the future of performance footwear?

For us, trail running is the most experimental arena in which to work. It’s an unregulated sport—unlike road running or track and field—and that gives us the freedom to take risks. We start with very abstract ideas and, together with our innovation team, try to turn them into concrete products—actual shoes. We build on our knowledge of cushioning, propulsion, and traction to create an innovation specific to trail running: something that is, first and foremost, unique, but that also ensures the safety and underfoot feel needed when navigating a mountainous environment with ever-changing conditions. We like to think big, but we always want to reach the point where, when you put on the shoe, you think, “Yes, this is exactly what I was looking for.”

How important is the relationship with the athletes?

A great deal. We’re lucky to have someone like Vincent Bouillard on our team—he’s part of our athlete roster and works with us at the same time: it’s like having an in-house expert. More generally, our relationship with the athletes is crucial: we consider them our “super users.” They’re

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Rond Point, la maison de la presse The branding of the UTMB experience also extended to the area dedicated to sports journalists. The upper floor of the Rond Point, a brasserie in the heart of Chamonix, just before the final turn leading to the finish line, was transformed into a space with Wi-Fi service where journalists could write or watch the races from above via live streaming. Once again, this wasn’t just a simple press room, but an immersive space customized with the brand’s colors, “fly human fly” signage, and disposable cameras to capture the unforgettable moments of a memorable event.

the results. Located on the terrace of Folie Douce Hotels and open for 10 days, Base Camp hosted an RMC broadcast set and an area dedicated to finishers, where runners could enjoy recovery sessions and massages, as well as customize an exclusive HOKA UTMB Mont-Blanc finisher jacket.

THE TRAIL RUNNING COMMUNITY

REFUGE, THE HIGH-ALTITUDE HUB HOKA’s immersive experience reached an altitude of 1,877 meters in La Flégère, where the mountain hut was fully branded by the company, complete with a sign. Yellow and blue dominated not only the interior decor but also the deck chairs and umbrellas outside, where visitors could also take a selfie with Mont Blanc and immediately print the photo with the tagline “Let’s fly Chamonix.” At the Refuge, visitors could test the Tecton X 4, perhaps on the descent to Chamonix, covering a few kilometers of the final stretch of the UTMB route, just as we did. The experience at La Flégère began even earlier, right at the cable car’s valley station—entirely decked out in HOKA colors and slogans—or while ascending in the all-yellow cable car.

BASE CAMP, APRÈS-EXPERIENCE The HOKA Base Camp was the place to watch live coverage of the races on the giant screen, recover from the race, or celebrate

In addition to these activities, HOKA organized several events designed to bring the trail running community together. On Tuesday at 9 a.m., runners were invited to participate in the Official HOKA UTMB Mont-Blanc Shakeout Run. Starting from the HOKA Base Camp in Chamonix, the run offered an opportunity to get together, stretch out, and share the energy and anticipation leading up to the races. On Wednesday at 7 p.m., the event celebrated one of the sport’s most iconic figures and the first elite athlete in the brand’s history to join the team: Ludovic Pommeret. At 53, Ludovic continues to deliver extraordinary performances, remaining a unique and deeply beloved figure in the trail running community. The evening featured the premiere of the first film entirely dedicated to Ludovic, followed by a live talk. At UTMB Mont-Blanc, HOKA’s commitment to the community also extended to the race course with the return of Neutral Assistance: the initiative that offered impartial support to runners, regardless of their team or affiliation. Assistance could include encouragement, minor repairs, equipment replacement, first-aid coordination, and other forms of support designed to help athletes tackle the race safely and with greater confidence.

the ones who rack up the most kilometers, which is why they’re the most credible authority on what needs to change or evolve in the product. For us, it’s important not only to keep them updated on the direction we’re taking, but also to let them help shape that direction themselves.

ophy: we have high-performance, propulsive shoes with carbon plates and PEBA foam, such as the Tecton X 4; models designed for high mileage and protection, like the Mafate X; or technical and versatile shoes like the Speedgoat. These are very different products, each built for a specific environment and situation.

What is the connection between the evolution of the HOKA trail lineup and the needs of athletes—not just elite ones?

The UTMB Mont-Blanc is the world's premier event—a perfect opportu-

To us, everyone is an athlete. Whether you run a 40K, a 50K, a 100K, or 100 miles, you’re an athlete. But the same goes for shorter races—I’m thinking, for example, of the Sierre-Zinal or faster-paced competitions: in any case, our goal is to create the best possible product for you, for that course, for that day, and for those conditions. It’s essential not to try to create a single shoe that does everything: we need models specifically designed for each type of race—and the same goes for training. Whether you’re on the go for 24 hours, 48 hours, or just one hour, the shoe must perform perfectly for what you’re doing at that moment. Our lineup—and the way it has evolved—reflects this philos-

nity to showcase and validate the product. How do you experience it?

It’s very important to us, not only from a narrative standpoint but also because of the brand’s very origins. The idea for HOKA was born right here in these mountains. Coming back every year holds special meaning: we never take for granted the opportunity to be part of something as extraordinary as the UTMB. Being here also allows us to recharge, come up with new and fresh ideas, and, in a sense, renew the way we’ll approach the next chapter. That’s why the UTMB is so important: we feel it’s part of our DNA, but also a true luxury—something for which we’re deeply grateful—the chance to keep dreaming about the future.

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WITHOUT RUSHING, BUT WITHOUT STOPPING A Chamonix institution for 92 years, Snell Sports remains a gathering place for outdoor enthusiasts run by the fourth generation of the same family by Benedetta Bruni

“If every store in the world were to disappear and only one were left, it would have to be Snell Sports.” That’s not the kind of welcome you get every day in a store, especially when the person speaking is a brand representative. And yet, at the Chamonix store—which feels just like home, with its 950 square meters and two separate entrances—you can laugh and joke with the staff while buying 80 meters of singlestrand rope. As if it were no big deal. And all this during the busiest week of the year—UTMB week—which draws a massive crowd. For Snell Sports, this doesn’t seem to be a problem. Perhaps it’s because, in 92 years in business, they’ve picked up a few tricks of the trade. Or because they value human relationships—with suppliers, employees, and customers—as the most important aspect of running a store. What’s certain is that, now in its fourth generation with Olivia Snell—whom we interviewed—the store’s growth shows no signs of slowing down, even with a cautious approach that prioritizes stability over chasing numbers.

was over. And so he did. They then settled in Chamonix, Marthe’s hometown, and both began working in the family’s antique shop. Those were the years when the first mountain routes were being opened, and as Chamonix filled with mountaineers from abroad, the shop became a go-to spot where people would seek advice from Harold, since he was one of the few who spoke English and was also a great mountain enthusiast. Gradually, they began stocking mountaineering gear, eventually replacing the antiques entirely, and here we are today, 92 years later. My great-grandparents were succeeded by my grandparents, then my parents, and finally me—I’ve been running the store since 2020. How has the store changed over the generations? ne

Today it covers an area of 950 square meters, spread across two entrances and staffed by 45 employees, but when it was converted into a mountain shop, it measured just 50 square meters and was located on the street across the way. All subsequent generations have thus contributed to expanding the available space. The first generation—Harold and Marthe—laid the foundation for the store as we know it today, transitioning from antiques to sporting goods. My grandparents, Yvette and Donald, were true visionaries in solidifying Snell Sports’ identity: they expanded the product line by introducing the first ice axes—which didn’t exist at the time—as well as the first crampons. My parents, Corinne and Olivier, significantly expanded the store—nearly doubling its floor space—and streamlined internal processes. I took over in 2020, and in this short time, there’s been further growth: three years ago, we opened an Arc’teryx pro shop, and last September, we purchased the store next to Snell Sports to expand even further. Now we’ll take some time to settle in, but little by little there will be lots of new developments. O li

Olivia, tell us—when was Snell Sports founded?

The store was founded in 1934, and with me, it’s now in its fourth generation of the Snell family. The founder, my great-grandfather Harold, was an American soldier who arrived in France during World War I; during a dance, he met Marthe, my great-grandmother, and told her he would return to marry her once the war

vi a

With such a large area, have you ever thought about opening more stores?

Yes, we already have an Icebreaker store in Chamonix that we’ve been running for about ten years. It used to be a small Snell Sports retailer called Otavalo, which was later converted into a single-brand store. We’d like to replicate this project with other brands as well, but for now we’re staying cautious and waiting for things to stabilize after the latest expansion. Our business has been around for 92 years, so every decision must be carefully considered and allowed to take root before we move on to the next one. We have plenty of projects in the works, but we’re in no hurry to carry them out.

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DATA SHEET Name: Snell Sports Website: snellsports.com Instagram: @snell_sports Owner: Olivia Snell Year opened: 1934 Storefronts: Chamonix, 7 Retail locations: 1 Snell Sports, 1 Icebreaker Chamonix Total retail square meters: 950 Subjects covered: mountaineering, rock climbing, hiking, trail running, alpine skiing, ski mountaineering Equipment Rental: mountaineering, rock climbing, alpine skiing, ski mountaineering

BRANDS* Footwear: adidas, Altra, ASICS, Brooks, Dynafit, HOKA, La Sportiva, Lowa, Meindl, Merrell, New Balance, NNormal, On Running, Salewa, SCARPA, Scott Clothing: Anita, Arc’teryx, Black Diamond, Dale of Norway, Dynafit, E9, Norrøna, Hatsko, HOKA, Icebreaker, Karpos, Montura, Mons Royale, Patagonia, Prana, Rab, 7Mesh, Salomon, Scott, The Mountain Studio, The North Face Equipment: Black Diamond, Blue Ice, Buff, Deuter, Edelrid, Ortovox, Osprey, Petzl

*There are over 250 brands; those listed here are just a small selection.

How do you choose which brands to include in your selection?

We try to feature strong brands that will stand the test of time. That’s because, ultimately, we value human relationships above all else—whether with suppliers, staff, or customers—and we love to see our customers leave the store happy. There are brands we’ve been working with for decades and with whom we have an excellent rapport; Salomon and Petzl, for example, have always been part of our lineup. I believe the secret to keeping the store stable and healthy over the long term is having brands we can count on—ones that can help us when problems arise, and vice versa. It’s thanks to them that we’re here today. What is the state of the outdoor market in France?

It was a difficult time for us because we were closed for a long time during the COVID-19 pandemic, or we were open but with reduced hours. Once the lockdowns ended, we had a hard time restocking our products, and this coincided with the summer, when everyone was rediscovering the mountains and wanted to buy new gear and equipment. Things went better the following year, when we started to have more inventory available. E-commerce retailers also bought a lot, only to see demand drop afterward, so they were forced to run many promotions to clear out excess inventory. In recent years, there have been many market fluctuations—ranging from insufficient stock to excess inventory—and the impact of these variables is clearly visible on online sites. Massive discounts affect us too, of course, but we’re fortunate in that we’re not aiming for triple-digit growth; rather, we focus on making small, positive changes each year while giving ourselves time to stabilize. There are certainly ups and downs, but with this approach, we’ve seen steady growth since the post-Covid era.

What's it like to work during the UTMB?

It’s very intense. There’s a large number of athletes, but also brand representatives, who take advantage of this time to visit the stores they partner with. And all kinds of customers come into the store, from casual enthusiasts to families. These are very busy and fast-paced days during which we have to pay attention to both the companies’ requests and those of consumers. From a business perspective, the week before the UTMB is more strategic for us, as it’s less chaotic and the Village hasn’t opened yet.

How do you build loyalty within your community?

We have a very broad range that covers all the sports we carry: hiking, climbing, mountaineering, trail running, skiing, lifestyle, and even yoga—and we strive to offer new products for all of them. For example, from June through September of this year, we’re organizing one free running test per week to introduce participants to different brands, such as La Sportiva, SCARPA, Scott, and Arc’teryx. Most of our events focus on trail running, since it has been the trendiest sport in recent years, but we cover most mountain sports—including rock climbing—which allows us to engage with all our target customer groups.

Have you noticed any changes in the UTMB week over the past few years?

Yes, especially since since IRONMAN entered UTMB Group's capital: we’ve seen a major shift there in terms of organization, marketing, and positioning. And that growth continues year after year. What has made the difference is the investment by the brands, the budgets they’ve allocated, the various marketing campaigns, and also the presence of smaller brands looking to make a name for themselves by participating in UTMB. It’s not so much the race itself that has grown, but rather all the related activities, which have now reached a significant scale.

Who is your typical customer?

Most of our customers are foreigners. Of course, we also have a domestic customer base, but our premium offerings tend to better meet the needs of a foreign audience. It also depends a great deal on the month of the year: consumers in July and August are completely different from those in April, who in turn are different from those in January. We don’t have a single “typical” customer so much as enthusiasts who choose to make a significant investment in terms of price. I would therefore describe them as “passionate experts.” But even this depends on the sport in question.

In fact, this year even the mayor of Chamonix commented on how large the event has become.

Yes, but I don’t think he’s against the UTMB itself, which is very positive for our valley and is very well organized. I believe, however, that—like everyone who lives here—he also takes into account the inconveniences that can result from an event that has now grown to proportions that are out of line with the town where it takes place. During an interview, he said it’s as if someone with a size 45 foot were trying to squeeze into a size 39 shoe. The UTMB has grown to an excessive scale for a town like Chamonix. That’s why I think he’s right to want to scale back its scope, especially after these last three years, during which it has grown to enormous proportions—partly due to various brand activations, an area where there still isn’t sufficient regulation. Social runs, the privatization of public spaces, evening events, and much more are all ancillary activities tied to brand investments and have nothing to do with the athletes who simply want to enjoy the race. I believe that reevaluating these secondary activities can only lead to qualitative improvements.

Can you tell the difference between the summer and winter seasons?

Winter is dominated by skiing and foreign visitors who come to Chamonix specifically for that reason. Consumers are more cautious due to the high prices of equipment and clothing. In the summer, on the other hand, there are more French visitors, and of course, the products offered change. There’s a lot of excitement surrounding the Tour du Mont Blanc, but also because of the wide variety of climbing and mountaineering routes available. Not to mention the UTMB.

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ALL IN From Frédéric Tranchand’s OCC victory to the unique relay around the Grépon ski jump, Merrell certainly stood out this year by our correspondent Benedetta Bruni

The Grépon ski jump Have you ever heard of a trail running relay race around a ski jump MTL SPEEDARC PEAK in the middle of August? Probably not, unless you consider it an idea crazy The event provided an opportunity to test the MTL SpeedARC Peak, enough to actually work. But Merrell’s example proves the experiment was a designed for the most technical competitions after five years of development resounding success. On Thursday, August 27, in the middle of UTMB week— at the Merrell Test Lab (MTL). At the heart of the shoe is the new Speedthe day before the start of the 100M and shortly ARC midsole, featuring a three-layer construction. after Merrell athlete Frédéric Tranchand’s victory at The upper layer uses PEBA-based FloatPro foam to the OCC—the American brand organized a rather enhance cushioning and energy return over long disunique event: a gathering at the Grépon ski jump, tances, while the lower FloatPro layer provides stajust outside Chamonix, to test the brand’s latest bility and durability on the roughest terrain. Between shoes in a series of team relays where the winning the two layers sits a Carbon Fiber FlexPlate—a carteam was the one that managed to stay within bon fiber plate with a distinctive bifurcated structhe time limit. The “Run All In. All Down” relay conture—designed to enhance propulsion without limitMTL SpeedARC Peak sisted of completing one uphill and one downhill lap ing the forefoot’s ability to adapt to uneven terrain. around the ski jump, passing the baton to a teammate, and waiting for The upper is made of Matryx with Kevlar, a solution that aims to combine them to complete the same course—all within a time limit that decreased lightness, breathability, and abrasion resistance, while the outsole features with each new lap. And all around, there were DJ sets and a relaxed atmothe Vibram Megagrip Elite compound, developed to ensure high traction on sphere—the perfect post-run “apéro” to recharge. both dry and wet surfaces.

THE VICTORY SHOES Tranchand wears the Agility Peak 6, designed to be the most reliable tool in a sport as unpredictable as trail running. These shoes offer high stability, energy return, and traction over long distances and on technical terrain. The FloatPro foam midsole contributes to excellent energy return for a smooth and responsive ride, while also providing a good level of protection during longer runs. FlexConnect technology, featuring grooves that run the full length of the shoe, keeps the foot stable, adapts to the terrain, and promotes a smoother transition while running. Finally, the Vibram Megagrip outsole, featuring Traction Lug technology, enhances grip and ensures traction even on wet or particularly technical surfaces. The upper, made of breathable TPU mesh, features 3D prints and additional TPU overlays in areas most exposed to wear to increase durability. A protective plate in the forefoot and a gusset on the tongue prevent debris from entering the shoe.

In his debut at this distance, Merrell athlete Frédéric Tranchand won the OCC with a time of 05:10:08, covering 60 kilometers and 3,500 meters of elevation gain. It was a true test outside his comfort zone, considering it was the longest race he had ever run in his life. For this first attempt, Tranchand spent a long time analyzing the terrain to develop a strategy that would perfectly suit his strengths. After spending several months training in Chamonix, he made the difference by attacking on the steepest sections, culminating in the decisive surge toward the end that secured his victory.

Agility Peak 6

Wolverine Italia SRL - +39 0423.622009 - merrellitcsteam@wwwinc.com

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DISCOVER THE TRESPASS SS27 COLLECTION

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For the first time, ASICS has opened a popup store (which the company has named Trail Pop Up). For one week, a regular non-athletic shoe store on Rue Joseph Vallot, where the final meters of the UTMB are run, was transformed into a showcase for the Japanese brand, featuring the race outfits of top athletes and the prototype of the Matafuji Trail 2— the shoe with which Tom Evans won the “race of all races” in 2025. The shoe’s design pays homage to ASICS’s Japanese roots and draws inspiration from calligraphy—the Japanese art of writing that requires years of practice—evoked through certain graphic elements on the upper. The same calligraphic gesture inspired the pop-up’s design, where natural materials, Japanese craftsmanship, and technical elements came together. From Mount Fuji to Mont Blanc, with lichen as the common thread—a resilient organism that grows both on the slopes of Japan’s most famous mountain and on the rocks of the French valley. The second event, as in the past two years, took place just outside Chamonix, in the woods, where activities and barbecues were held daily at the Trail Camp.

SALOMON ROCK ELEMENT

CAPUT TRAIL Four brands, four ways to engage with the UTMB community. Beyond the Village, many brands have now decided to communicate by customizing spaces both inside and outside the city: pop-up stores, restaurants, chalets, and camps such as Coquoz Sport—where, for the occasion, visitors could also try on the S/Lab Genesis 2 for free at a dedicated corner next to the store. There was no shortage of customized storefront displays, such as at Snell Sports. The displays featured stones and rocks, just like in the shoe’s advertising campaign, to highlight the model’s alpine heritage.

SCARPA THE ALIENS ARE COMING

SCARPA used the names of the two models— launched in Chamonix as a limited edition and then available for sale starting SS 27—for an extraterrestrial marketing campaign. It began on social media, with videos of live TV broadcasts interrupted by appearances of aliens wearing trail running shoes, and continued with leaflets distributed at the UltraTrail Village bearing the slogan “Aliens are here.” The presentation of the two Alien models to journalists included a visit to a meticulously recreated labora-

For the launch of the S/Lab Genesis 2, Salomon took over a restaurant along the road leading to the station. On the upper floor of the same building, visitors could explore a small showroom featuring the brand’s latest releases and standout pieces from the trail and road collections. The highlight of the activities for industry professionals was a sunrise run to the glacier, followed by a return to “Casa Salomon” for lunch with guest star François D’Haene. The S/Lab Genesis 2 was a recurring theme on the streets of the French town, with “total look” stores—

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tory featuring an alien in a glass case, scientists in lab coats, and the distribution of perfectly crafted top-secret reports. The icing on the cake was the appearance of an alien in trail running shoes during the journalists’ running session and on other trails around Mont Blanc. Amid controversy over an event that’s grown increasingly large and is difficult to sustain in an environment as delicate as that of Mont Blanc, the alien sightings were the most talked-about news in Chamonix. It was an original campaign the likes of which hadn’t been seen at the UTMB in years.

VIBRAM THE ULTRA THINK TANK

CASA VIBRAM was the new addition to the Albizzate brand, the event's historic Official Sole Technology Supplier. A chalet just outside Chamonix, yet easily accessible on foot from the center, it has joined the proven Vibram Innovation Mobile Lab, dedicated to foot analysis and resoling, and the Vibram Airstream, a space dedicated to the history, innovation, and technological research that have always characterized the brand. CASA VIBRAM throughout the week was a think tank where you could meet industry leaders and athletes for talks and

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ASICS FROM MOUNT FUJI TO MONT BLANC

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presentations in collaboration with brand partners. An attractive format, interspersed with runs and hikes overlooking Mont Blanc to try the products presented. Spread across multiple levels, CASA VIBRAM proposed a journey that told the present, past and future of the brand. The ground floor, dedicated to innovation, highlighted the role alongside elite athletes and major trail running brands. The first floor took visitors on a journey through the company's history, tracing its evolution and connection to the outdoor culture and trail running community.

BEFORE CHAMONIX WAKES UP

A C T I VAT I O N S

In the midst of UTMB week, La Sportiva brought together about 30 journalists for a dawn run on Mont Blanc. Two new features of the SS 27 under the spotlight LA SPORTIVA PRODIGIO PRO 2

by our correspondent Cristina Turini

At 5 a.m. during UTMB week, Chamonix seemed like a different place. The streets were quiet, the store windows were dark, and there was no sign of the crowds that would fill the town center just a few hours later. That’s how it all began on Wednesday, August 26: the Sunrise Mountain Run organized by La Sportiva for about thirty international journalists, including us from Outdoor Magazine. It wasn’t just a simple product presentation, but an outing designed to put two previews of the SS 27 collection to the test: the Prodigio Pro 2 and the Talento Pro. The start took place in silence, with headlamps strictly turned off and a leisurely pace until we left the town center. Then, upon reaching the trailhead, the lights illuminated the dirt path, and our brisk walk gave way to a run. Designed for long-distance trail running and for those who want to Leading the experience were Tobias maintain a steady pace, the Prodigio Pro 2 focuses on cushioning, staGramajo, La Sportiva’s footwear product manbility, and energy return. The new XFlow Speed midsole and pronounced ager for mountain running and hiking, and Anton rocker promote a smooth, responsive stride, while the FriXion White outKrupicka, an American ultrarunner and brand sole with 4-millimeter lugs ensures grip and protection even on the most ambassador. It’s no coincidence that Krupicka technical terrain. The Power Wire upper stabilizes the foot, and the knit was the one leading us—he’s always been a mincollar protects against debris. imalist runner who shuns excess: his presence • Fit: Wide fit gave the experience an authentic feel, more like • Ideal for: trail running and long-distance races a group training session than an official event. • Weight: 261.3 g (½ pair, size 42) At first, the trail took shape thanks to the beam • Drop: 6 mm of light ahead of our footsteps. Then dawn • Stack: 34 mm heel / 28 mm forefoot broke, and with it the silhouette of the moun• Lugs: 4 mm tains was revealed, the sky cleared, and the trail grew steeper. The greatest elevation gain, after LA SPORTIVA TALENTO PRO all, was concentrated in the last two kilometers, From left, Anton Krupicka, ultrarunner with significantly steeper inclines. and brand ambassador, and Tobias Gramajo, product manager of There were two stops along the way. mountain running and hiking footwear At the first, Gramajo discussed the Prodigio Pro 2, an evolution of the model already familiar from the Prodigio Series. The second stop was dedicated to the Talento Pro, the true new addition to the upcoming collection, presented alongside Krupicka. Once we arrived at the Buvette du Chapeau—with the climb now behind us and the day finally underway—a breakfast of local specialties awaited us, which, after waking up before dawn and tackling those final uphill meters, tasted completely different. Just enough time to have a hot drink, take some photos, create some content, and—most importantly—stop for a few minutes to gaze at what, Speed and precision on technical terrain are at the heart of the Taluntil just moments before, we could only have imagined in the darkness: the ento Pro, designed for competitions and short, intense mountain runs. soft, colorful light of dawn illuminating the peaks around us. The descent The XFlow Speed midsole offers a blend of cushioning, stability, and called for a change of pace, allowing us to evaluate the two models under energy return, while the FriXion White outsole with 3.5-millimeter differentiated lugs ensures grip on the ascent and control on the descent. conditions different from those of the ascent. Faster strides, frequent The Power Wire upper keeps the foot stable during the most dynamic changes in direction, and higher speeds required greater stability and control—qualities that both models were able to deliver. This provided a secpush-off phases. ond opportunity for comparison, following the conditions we’d faced in the • Fit: Wide fit early morning hours. • Ideal for: short, fast races on technical terrain When we returned, Chamonix had already taken on a different look. The • Weight: 237.3 g (½ pair, size 42) streets we’d walked along just a few hours earlier in silence were beginning to • Drop: 6 mm fill up, and UTMB week was once again setting the pace for the town. Behind • Stack: 31 mm heel / 25 mm forefoot us lay the darkness, the climb to the Buvette du Chapeau, and the realization • Lugs: 3.5 mm that a running shoe reveals its true story only after you’ve worn it to perform the oldest and most ancestral act in the world. La Sportiva - +39 0462.57080 - lasportiva.com

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A VILLAIN FOR THE VILLAINS Rossignol gave a sneak peek at the Vezor “Race Department,” the elite-athlete version of the proven model launched in 2024 Unveiled on August 26 in Chamonix, the Vezor Race Department is Rossignol’s new model for 2027, developed based on feedback gathered in the field by the Trail Running Team. While retaining the original model’s strengths—responsiveness, energy return, and traction—the new model features a completely redesigned and reinforced Matryx Kevlar upper. The focus? Greater support, durability, protection, breathability, and, above all, stability at high speeds. The design also features a gaiter over the instep to protect against debris and notched laces for precise adjustment. The outsole utilizes the Michelin Formula compound, which works in synergy with Rossignol’s proprietary technologies to ensure rebound and traction on technical terrain. The Diapazon+ composite plate and the dual removable insole for customizing the fit remain unchanged. The model, which has already been successfully tested in competition in 2026 by the team’s athletes (podium finishes and notable placings on the UTMB and Skyrunner World Series circuits), will be the first product to bear the “Race Department” label, Rossignol’s new label, which in 2027—the brand’s 120th anniversary—will bring together the company’s highest-performing products. The Vezor Race Department, part of the SS 27 collection, will be available in stores starting in February 2027.

• Terrain: technical/rugged • Mesh: Matryx Micro Open Weave • Midsole: dual-density EVA + supercritical nitrogen-injected foam (Diapazon+ and Sensor 3) • Outsole: Michelin Formula

• Weight: 280 g (UK 8/US 9) – 250 g (UK 6/US 8) • Drop: 6 mm • Stack: 30 mm • Lugs: 4.5 mm

Rossignol Italia Group - +39 0161.855513 - info.italia@rossignol.com - grupporossignol.it

EVEN FASTER A benchmark in Salomon's technical lineup, the S/Lab Genesis v2 focuses on greater dynamism and comfort In Chamonix, Salomon unveiled the S/LAB Genesis 2, an evolution of one of the most popular models in the S/LAB lineup, designed for runners tackling long distances on technical terrain. It will be available for pre-order starting in August on the brand’s official website and at select retailers and stores. The updated version emphasizes dynamism, support, and traction, while maintaining the reliability that has made the Genesis a benchmark in the industry. At the heart of the project is the new dual-density optiFOAM² midsole, which combines cushioning and responsiveness, absorbing impacts and returning energy with every step. It works in synergy with the activeCHASSIS system, which has been redesigned to improve stability and alignment on uneven terrain. The upper features the Matryx Micro construction, which uses individually coated Kevlar yarns and technical fibers for abrasion resistance, lightness, and breathability, while Profeel Film technology protects against the most aggressive impacts without sacrificing sensitivity on technical sections. The All-Terrain Contagrip outsole, featuring 4.5-millimeter lugs and an updated tread pattern, is designed to maximize traction on wet rocks, gravel, and fast descents. “The Genesis 2 offers a more dynamic feel and superior comfort compared to the V1, with an excellent balance between precision and comfort on the mountain,” said Louison Coiffet, silver medalist at the 2025 Long-Distance Trail World Championships.

• Upper: Matryx Micro + Profeel Film • Midsole: optiFOAM² dual density • Chassis: activeCHASSIS • Outsole: All-Terrain Contagrip

Amer Sports - +39 0422.5291 - amersports-italy@amersports.com

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• Weight: 272 g • Drop: 6 mm • Stack: 31 mm heel / 25 mm forefoot • Lugs: 4.5 mm

PRODUCT INSIGHT

DRY AND ACCESSIBLE Cimalp introduces the STORM PRO+, an evolution of its best-selling shell, featuring a gusset to make room for a vest and a double zipper for accessing the flasks To access the water bottles in a backpack worn under a waterproof shell, trail runners are often forced to stop and open the center zipper, exposing their chest to rain and wind. This seemingly trivial action can, over long distances, compromise thermal regulation and running pace. Starting from this real-world pain point, Cimalp chose to redesign Storm Pro—the French brand’s bestselling trail hardshell jacket—around the actual movements of athletes. The product was unveiled during UTMB Mont-Blanc week. The project was entrusted to Project Lab— Cimalp’s in-house innovation and prototyping unit—which developed the STORM PRO+ through numerous iterations guided by a specific technical challenge: maintaining an athletic, form-fitting cut when the jacket is worn on its own, while ensuring there is enough room to accommodate a hydration vest.

AT THE HEART OF INNOVATION To address this need, Cimalp’s development teams have introduced two significant ergonomic improvements: • Smart Volume Management - A built-in, highly elastic back panel absorbs the bulk of the trail backpack, while two small front panels allow for complete freedom of movement for the arms and torso. • Direct access to gear - An innovative dual-zip system on the chest allows you to reach the flasks and the backpack pockets directly without having to unzip the jacket. These products are based on the patented ULTRASHELL membrane, which guarantees a waterproof rating of 20,000 mm/Schmerber and breathability of 80,000 MVP, capable of wicking away moisture during periods of intense exertion while maintaining an effective barrier against the harshest weather conditions. cimalp.com

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A WINNING COLLAB The norda 000 is the first trail running shoe developed by the Canadian brand in collaboration with Black Diamond, and it features the Vibram Stream Flow midsole norda and Black Diamond Equipment launched their first collaboration dedicated to alpine running during the UTMB Mont-Blanc event. At the heart of the collection is the norda 000, a trail shoe featuring a seamless upper made of biocircular Dyneema and a Vibram Stream Flow midsole (26 millimeters at the heel, 21 millimeters at the forefoot, 5-millimeter drop) featuring a Vibram outsole made from a Megagrip compound and Litebase technology with 5-millimeter lugs. The shoe was unveiled at Casa Vibram by the Canadian brand’s co-founder, Nick Martire, during a running session on the trails of Mont Blanc. The collaboration—the largest in Black Diamond’s history—also includes a selection of reimagined Black Diamond products: the Distance 15 Pack backpack, the Distance Carbon Z FKT trekking pole, the Mini Mission 30L duffel bag, the Miniwire Carabiner, a T-shirt, and a cap. “Both norda and Black Diamond are manufacturers of exceptional products, created by visionary brands that refuse to conform to the status quo,” said norda co-founder Nick Martire. “Thanks to our unparalleled experience in the footwear industry and Black Diamond’s long tradition of crafting the most advanced mountaineering gear, we can draw on our shared convictions and mindset to create unparalleled gear for high-altitude running—products that allow athletes to explore, discover, and push their limits.”

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On the right is Nick Martire, co-founder of norda

norda 000

• Weight: 294 g (men's) - 253 g (women's) • Drop: 5 mm • Stack: 26–21 mm • Midsole: Vibram Stream Flow • Outsole: Vibram Megagrip

nordarun.com

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TWO ALIENS ON THE TRAILS SCARPA's new ALIEN line, available in the Sky and Ultra versions, promises precision and speed for athletes and experienced runners SCARPA chose the UTMB Mont-Blanc as the setting for the official launch of its new ALIEN Limited Edition line, which consists of two models: Sky and Ultra. The Asolo-based brand unveiled the shoes at the foot of Mont Blanc, also offering the chance to test them directly on the trails that host one of the world’s most prestigious trail running races every year. The two Limited Edition models,

available for purchase on the brand’s online store and exclusively at Ravanel and Snell—authorized SCARPA retailers in Chamonix—preview the collection set to launch in spring 2027 and are designed for professional athletes and experienced runners with established running techniques, who are seeking precision, lightness, and propulsion.

ALIEN SKY, PRECISION Designed to tackle steep and technical trails, prioritizing responsiveness and precise footing. The Vibram Megagrip outsole ensures traction and stability on rock, mud, and steep terrain, while the upper with an integrated gaiter protects the foot and ensures direct contact with the ground. The TECH-AR/01 single-layer midsole, made from 100% Supercritical Foam A-TPU, balances lightness, responsiveness, and durability, while keeping the heel stable and providing dynamism and propulsion to the forefoot. The transition between strides is facilitated by a 3D-shaped nylon plate in the forefoot, designed to optimize volume distribution and maximize efficiency during foot strike. The Vibram Megagrip outsole, featuring strategically placed 4-millimeter lugs, ensures grip on any surface while eliminating unnecessary elements. Among its standout features, the integrated gaiter prevents stones and sand from entering, the Second-Skin Precision upper ensures a precise and snug fit, and the Flow Arch forefoot geometry promotes a smooth transition and a quick toe-off.

WEIGHT 235 g (half a pair, size 42) SIZES 38–45½ (including half numbers) + 46 (no half numbers)

MIDSOLE TECH-AR/01, Single-Layer Supercritical Foam A-TPU PLATE 3D nylon forefoot plate

OUTSOLE Vibram Megagrip, 4 mm lugs

ALIEN ULTRA, CONTROL AND DURABILITY It is designed to push beyond the limits, turning every step into propulsion. The outsole constantly absorbs and returns energy, supporting footwork with precision and responsiveness throughout the entire distance. The TECH-AR/02 sandwich midsole, made of 100% Supercritical Foam A-TPU, combines lightness, rebound, and durability, with a continuous geometry from heel to toe that optimizes stability and smoothness without adding weight. The technical heart of the model is the “Squid Plate” insert, made of Pebax Nylon with 30% carbon fiber: it reduces overall weight while increasing stability and elasticity thanks to planar geometries and adjustable concavities that balance mechanical strength. The Vibram Megagrip outsole, featuring 3.5-millimeter lugs positioned to maximize grip and durability, ensures reliable and smooth traction on any terrain. Like the Sky model, the ALIEN Ultra also features a debris-resistant gaiter, the Second-Skin Precision upper for a natural fit, and Flow Arch geometry for a smooth transition.

WEIGHT 300 g (half a pair, size 42) SIZES 38–45½ (including half numbers) + 46 (no half numbers)

Calzaturificio S.C.A.R.P.A. - +39 0423.5284 - info@scarpa.net

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MIDSOLE TECH-AR/02, sandwich Supercritical Foam A-TPU PLATE Squid Plate, Pebax Nylon + 30% carbon fiber

OUTSOLE Vibram Megagrip, 3.5 mm lugs

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LIGHTNESS STARTS ON THE WRIST The new Suunto Run 2 makes it easier for runners to plan their training when they set a specific goal or have a race coming up. It also uses free offline maps from around the world Designed for runners who train with a specific goal in mind and want to be sure they have their workout data right on their wrist, the new Suunto Run 2 is the next-generation watch that combines running, training, and recovery in a 35-gram case: light enough to forget you’re wearing it, yet durable and reliable enough to retrieve the data you need when you need it. The model, unveiled in an exclusive preview at UTMB, builds on the foundation that made the Suunto Run a success while enhancing its features: a 2,000-nit AMOLED display that’s three times brighter, 29% more battery capacity, a redesigned 12-channel wrist-based heart rate sensor, next-generation dual-band GNSS, and free offline maps worldwide.

• Case weight: 35 g • Case thickness: 11.7 mm • Bezel: stainless steel • Glass: Gorilla Glass • Display: AMOLED

NEW FEATURES

• Brightness: 2,000 nits

Among the new features, weight is a key factor: with a case weighing just 35 grams and a thickness of 11.7 millimeters, it stays comfortably on the wrist throughout the workday, at night, and especially during longer training sessions. The 1.32-inch AMOLED display reaches over 2,000 nits—three times brighter than the Suunto Run— making it easier to read even in direct sunlight. A 29% increase in battery capacity compared to the previous model guarantees about 10 days of daily use with training and up to 24 hours of dual-band GNSS, enough to cover an entire week of sports activities and leave the charger at home. The device features a stainless steel bezel, Gorilla Glass, and water resistance up to 5 ATM.

• Battery life: up to 10 days • Water resistance: up to 5 ATM

jection of the finish time, offering a real-time view of the expected finish time. When preparing for a goal, however, the Suunto Run 2 can break down that goal into individual training sessions using the Training Plan. The Training Zone, meanwhile, brings together essential information such as training load, HRV, sleep, and recovery on a single screen, making it easy to track progress throughout the training. And on race day, Ghost Runner mode keeps your goal in sight from the starting line to the finish line. To make running even easier and more enjoyable, it's possible to download free offline maps from around the world to the smartwatch, in order to have roads, routes, and local areas right on the wrist and available anywhere. Finally, you can also save music to your watch and play it through wireless headphones, so the phone can be left.

MONITORING AND TRAINING The smartwatch refines the holistic data processing to deliver a workout that prepares the user to achieve their goal based on their habits, preferences, and metrics. Among the monitoring tools, EnergySense compares current effort with remaining capacity, so runners can see how much energy they’re expending and how much they still have left, while Live Finish Prediction analyzes current pace and displays a pro-

SUUNTO SMART HEART RATE BELT 2 The Suunto Run 2 also pairs with the Suunto Smart Heart Rate Belt 2 for further insight into heart rate data. It provides accurate exercise heart rate and high-resolution beat-to-beat R-R interval data for road running, trail running, cycling, triathlon, and winter and mountain sports—activities where a wrist-based sensor struggles to maintain skin contact. When paired with a compatible Suunto watch, a six-axis IMU adds running technique metrics, including cadence, ground contact time, vertical oscillation, flight time, GCT/ FT ratio, and ground contact balance between the right and left foot, so athletes can see how their technique changes with speed and fatigue. Suunto ZoneSense also uses heart rate variability to track how the body responds during the session, showing the quality of the workout for an even more personalized picture of exertion.

Suunto Italy - Andrea Perico, Account Manager - +39 340.4125320 - suunto.com

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Versante™ Instant Versatility

Versante™ porta l’esperienza della montagna nella vita di ogni giorno. Una collezione essenziale, trasversale e versatile, che trova in Arte Sella un luogo affine per raccontare arte, territorio e identità. Opera monumentale: Infinitum | di Gianandrea Gazzola, 2018