Bikefortrade #05-2026 - English Version by MagNet

Monthly magazine - Registered with the Court of Milan under No. 39 on February 8, 2013 - Poste Italiane SpA - Mailed via postal subscription - Decree-Law 353/2003 - converted into Law 46/2004 Art. 1, Paragraph 1 - LO/MI - In the event of undeliverable mail, send it to the Roserio post office for return to the sender, who agrees to pay the applicable postage.

DATA AND STATISTICS

COMPANY PROFILE

FAIRS

D ATA R E P O R T 2 0 2 6

Z É FA L : I N N O VAT I O N

THE REPORT

ON GARMIN

MADE IN FR ANCE

OF EUROBIKE 2026

FOCUS ON

REPORT

NEW BR AND

B E LT R A M I T S A :

I N S I D E B OA' S

GES'S NEW BEGINNING

B E YO N D " S I M PL E" D I S T R I B U T I O N

EUROPEAN HEADQUARTERS

WITH RMS

Pictured: Racemax² Italia by 3T

bikefortrade

YEAR 14 - ISSUE 5 - 2026

NEWS 6 MARKET 7 PEOPLE 8 PARTNERSHIP 9 EVENTS DATA AND STATISTICS 10 GARMIN DATA REPORT 2026

COMPANY PROFILE 12 ZÉFAL: INNOVATION MADE IN FRANCE FAIRS 14 THE EUROBIKE 2026 REPORT 15 MATTHIAS PIETSCH, EUROBIKE'S NEW SHOW DIRECTOR 16 SPOTTED AT THE FAIR, INSTANTLY VIRAL ITALY SPECIAL 18 AGAINST HABIT 20 GUERCIOTTI, COPPI, DE ROSA, BASSO 21 BOTTECCHIA, 3T, DRALI MILANO, GREGARIO 22 DEDA: A BRIDGE FOR LONG DISTANCES 24 NALINI: AEROBAG BIBSHORT, SAFETY REVOLUTION 25 ABUS: “MADE IN ITALY” AS A DRIVER OF GROWTH 26 PERUZZO: DRIVING EVOLUTION 28 HIGH PERFORMANCE LINE BY PIRELLI 29 PREDATOR//02 BY PROLOGO

PRODUCT FOCUS 30 THE FSA GRAVEL HANDLEBAR LINE 31 795 BLADE RS3 BY LOOK 31 SVITOL SUPER DEGREASER 32 BRERA'S NEW ENTRY-LEVEL MODELS 33 THE SCHWALBE TOUR LINE 34 BONIN, THE TIRE EXPERTS FOCUS ON 36 BELTRAMI TSA: BEYOND “SIMPLE” DISTRIBUTION INITIATIVES 37 WAYEL: ZERO INVENTORY FOR RETAILERS

NEW BRAND 38 GES'S COMEBACK THANKS TO RMS FOCUS SHOP 40 EBIKE STORE FRANCHISES EVENTS 42 THE 39 TH MARATONA DLES DOLOMITES 43 BIKEUP'S DOUBLE EVENT

RESPONSIBLY 44 LESS BUREAUCRACY, MORE SUBSTANCE REPORT 46 INSIDE BOA'S EUROPEAN HEADQUARTERS RETAIL COACHING 48 MADE IN ITALY OR MADE IN SHOWROOM? MENTAL COACHING 49 FROM THE HEAD TO THE BODY AND BACK AGAIN ACTIVE TRAVEL 50 THE ALÉ GRANFONDO IN LIVIGNO 3

EDITORIAL BY DAVIDE L. BERTAGNA davide.bertagna@mag-net.it

READING THE RACE

re Italian companies still among the leaders in the bike

companies less known to the general public that, every day, design and

industry? That’s the question we came away with from the

manufacture products capable of competing in international markets.

latest Eurobike in Frankfurt. A simple question—perhaps a

These companies may no longer be able to claim an absolute “Made

provocative one—but one that, at that moment, seemed anything

in Italy” label, but they do possess something just as important: Italian

but obvious to us. In Germany, we saw an industry quite different

know-how. And it is often precisely from that wealth of expertise that

from what we were used to. Not only because of the number of

innovation springs. Take, for example, the Nalini Aerobag Bibshort, which

exhibitors—which had dropped significantly compared to the past—

we discuss on page 24: the first cycling bib shorts with an integrated

but also because there were far fewer new products on display.

airbag system, a project that combines research, technology, materials,

What struck us most, however, was their origin: components, frames,

and racing culture into a previously unexplored solution. Or take

handlebars, motors, and eBikes. Increasingly, the most interesting

Peruzzo’s new Pure Instinct Icon, a tow-hitch bike rack developed to

offerings are coming from outside Europe—and, in particular,

meet the demands of modern mobility. These are two very different

from Asia (among the major players at the latest edition were

products, yet they share one common element: the ability to transform

undoubtedly Gobao and Avinox). And what about Italy? There were

established expertise into new solutions. In other words, that Italian

a few Italian companies present, of course. But the feeling—perhaps

“know-how” and problem-solving approach that today may be worth

for the first time so clearly—was that we were no longer at the center

more than the mere geographical origin of each individual component.

of the international stage. That we had left the task of leading the

Underpinning this industrial culture is another element we often take for

pack to others. Then we returned home. And, once we’d shaken off

granted: in Italy, there is still a deeply rooted cycling culture.

the “Teutonic hangover,” we began to look at things from a different perspective. We realized that perhaps the problem isn’t that Italy

Garmin’s 2026 Cycling Data Report, which we discuss on pages

has stopped having something to say. It’s that the world around us

10–11, shows that Italian cycling enthusiasts ride an average of

has changed—and, with it, the role we can play in the bike industry.

55.89 kilometers per ride. That’s more than in Belgium and Spain, and significantly more than the global average, which stands at

In Italy, we still know how to make things. And often, we do them very well.

46.01 kilometers. This data is based on users of the Garmin Connect

This is precisely the starting point for the “Italy Special” featured in this

platform and should therefore be interpreted as such. Still, it remains

issue. This choice of terminology is no accident: we’ve decided to move

an interesting indicator of how cycling, at least among the most active

away from the term used in recent years, “Made in Italy,” and simply refer

users, continues to play a significant role in our country.

to “Italy.” Not because “Made in Italy” has lost its value—far from it. But because today that concept, if interpreted strictly in terms of production,

On the one hand, then, we have a network of companies that preserves

risks telling only part of the story. The idea that a bike, a component, or

expertise, product culture, and the capacity for innovation. On the

an accessory is designed, developed, and manufactured entirely within

other, a community of enthusiasts who continue to live and breathe

the same country increasingly belongs to a bygone era. The bike industry

two-wheeled vehicles with passion. So perhaps the initial question was

is a global supply chain: companies collaborate with international

wrong. We shouldn’t be asking whether there’s still a place for Italy

partners, manufacture where the necessary expertise and industrial

in the bike industry, but rather what role we want to play. Trying to

conditions exist, and sell worldwide. That’s the reality. And there’s no

turn back the clock would make no sense. Asia will continue to play a

need to deny it to defend Italian identity. In fact, perhaps the opposite

central role in global production, with increasingly international supply

is true. If we stop measuring “Italianness” solely by the percentage of

chains. Competition will be global, and the very concept of an “Italian

a product made within our borders, we’ll discover that we still have a

product” will inevitably continue to evolve. The game, therefore, isn’t

great deal to share. Italy is engineering, product culture, manufacturing

about nostalgia, but about our ability to renew our heritage without

capability, research, design, knowledge of materials, and ingenuity.

merely celebrating it.

It is that combination of technical expertise and creativity that has built the global reputation of our companies for decades.

In a global market, simply being Italian is no longer enough to be competitive. Perhaps, after all, at Eurobike we looked at the issue from

It is no coincidence that the “Made in Italy” brand continues to be

the wrong perspective. Perhaps we are no longer necessarily the ones

highly valued in the food industry as well as in the automotive sector, in

called upon to lead the pack. But staying in the peloton also means

fashion as well as in sports. A product can have an international supply

knowing how to read the race, choosing when to attack, and still

chain while, at the same time, retaining an identity deeply rooted in the

having the strength to do so. In the bike industry of tomorrow, it won’t

country where it was conceived. The same is true for bicycles. There are

be enough to remember how strong we were yesterday—we’ll have to

brands that have written chapters in the history of cycling, as well as

prove that we’re still strong.

Publisher: MagNet Srl SB - Editor-in-Chief: Angelo Frigerio - Managing Editor: Benedetto Sironi Editors: Manuela Barbieri, Davide L. Bertagna, Sara Fumagallo, Daniele Pansardi, Riccardo Penna, Gabriele Pezzaglia, Gabriele Vazzola Art Director: Simone Comi Editorial Offices: Corso della Resistenza, 23 - 20821 - Meda (MB) Via Tertulliano, 68 - 20137 - Milan - Tel. +39 02.87245180-1-2 - Fax +39 02.87245182 redazione@bike4trade.it - bikefortrade.it Volume 14 - Issue 5 - 2026 - Bimonthly magazine Registered with the Court of Milan, No. 39, February 8, 2013; Poste Italiane SpA; Sent via postal subscription Decree-Law 353/2003 — Converted into Law 46/2004 — Art. 1, Paragraph 1, LO/MI Registration in the ROC No. 16155, dated November 23, 2007 Printed by: Ingraph - Seregno (MB) - One copy: 1.00 euro The publisher guarantees the utmost confidentiality of the personal data in its possession. This information will be used to manage subscriptions and to send marketing information. Pursuant to Article 13 of Law No. 196/2003, your personal data may be corrected or deleted at any time by writing to: MagNet Srl SB Data Controller: Benedetto Sironi - Corso della Resistenza, 23 - 20821 - Meda (MB) Finalized in the newsroom on August 26, 2026

@bikefortrade

MagNet srl SB

795 Blade 3

NEW

Strade vere. Vittorie vere. Tu. Più veloce. Nata per gareggiare. Costruita per te. Libera la tua velocità. Risparmia watt. Scala più veloce. Pedala più a lungo. La 795 BladeRS 3 non è costruita solo per essere veloce, è costruita per renderti più veloce. Una bici da strada di pura razza agonistica, progettata per vincere e per offrire un’esperienza di performance entusiasmante che puoi misurare in secondi guadagnati e watt risparmiati. lookcycle.com

NEWS

MARKET THE NEW SRAM TECHNICAL SERVICE CENTER IN VARESE IS NOW OPEN The new SRAM Technical Service Center in Varese makes customer service, support, and technical expertise regarding the American brand’s product portfolio more accessible to Italian retailers. The new Italian facility, located in Morazzone and set to open in May 2026, houses the technical support center and the staff of Ochain, an Italian brand part of the SRAM family, which developed the innovative spider damper to reduce pedal feedback and enhance the riding experience. The Morazzone facility, which currently employs about 20 people, will become a hub for product development and a focal point for further strengthening ties with all partners in the bike industry. The center, led by Ivan Barnett, has begun carrying out its first projects and supporting the Italian sales network in recent weeks.

TWENTYSEVEN: THE REBELLION OF MADE-IN-ITALY TITANIUM Despite the challenges involved in manufacturing titanium frames, its properties have always made it one of the best materials for cycling; yet, for some reason, its use in the world of gravity riding remains taboo, especially in enduro. This reluctance may stem from the fact that titanium is perceived as difficult to design, complex to machine, and therefore at odds with the trends of an industry bound by certain dogmas. What if the time had come to challenge all of this? This is the challenge taken up by TwentySeven, a new Italian brand entering the international market with an ambitious goal: to create a titanium enduro MTB featuring modern design lines, developed and built entirely in Italy. A project born from a revolutionary vision and years of research, with the aim of bringing technical aspects back to the forefront of the design. The frame was developed to harness the unique characteristics of titanium through geometries and solutions that will be revealed only at the official launch at IBF 2026.

RUDY PROJECT MOVES TO DIRECT CONTROL IN THE U.S. Rudy Project has completed the transition from the traditional distribution model via an independent importer to direct management of the North American market, simultaneously appointing Jaclyn Mayer as the new general manager. Following the acquisition of Rudy Project North America in early 2026, the North American subsidiary became a wholly owned subsidiary of the Italian parent company. Jaclyn Mayer’s appointment took effect on May 1. Mayer joined Canyon Bicycles in late 2019 and has held various leadership roles, most recently as senior leader of retail & service partnerships for the United States. Throughout her career, she has contributed to the growth of customer-facing operations, the development of service partnerships, the organization of events, and the evolution of brand experience strategies.

X-BIONIC OFFICIALLY ANNOUNCES THAT IT WILL MANAGE THE ITALIAN MARKET STARTING IN 2027 Starting in January 2027, X-Bionic will take over direct management of the Italian market. This transition was officially announced on June 18 in Montebelluna, during the event dedicated to the launch of the Terraskin X03. During the press conference, Flavio Guarnier, chief product officer, explained how Italy represents a strategic market for the brand. It is precisely this strategic importance that has led the company to strengthen its direct presence in the country, with the goal of fostering even closer dialogue with retailers, business partners, and specialized operators. The distribution partnership with Colmar will continue through December 31, 2026. X-Bionic thanked the Group for its work over the years, which has been essential in supporting the brand’s growth in Italy. To further solidify this new phase, Günther Hell will join the team in April 2026 as country sales manager.

BROMPTON SELLS SHARES TO DECATHLON AND BA CAPITAL

BRN DISTRIBUTOR OF BREMBO'S GR-PRO SYSTEM

British folding bike manufacturer Brompton

BRN

has sold a stake in the company to Decathlon

by introducing one of the most iconic

and the Chinese venture capital firm BA

international brands in the world of braking:

Capital, with the aim of accelerating its

Brembo. The Italian company is officially joining

expansion into foreign markets. Decathlon,

the BRN distribution network with the GR-PRO

through Decathlon Pulse, acquired a 10%

ecosystem, designed for the mountain biking

stake, while BA Capital—a Shanghai-based

world. The Brembo GR-PRO system marks

investor known for backing companies such

the Bergamo-based company’s official entry

as Labubu manufacturer Pop Mart and

into the high-performance off-road cycling

luxury jewelry brand Laopu Gold—acquired

segment and stems directly from the expertise

5%. Founder Andrew Ritchie remains the

developed in international competitions. A

expanding

its

product

lineup

largest shareholder, while Will Butler-Adams, Brompton’s CEO since 2008, also retains

project designed for gravity, downhill, all-mountain, and eMTB riders seeking maximum braking

a stake. The new capital infusion is expected to allow employees and long-term

power, modulation, and consistent performance even under the most extreme conditions.

investors to monetize part of their holdings, as well as bring market and technological

“We are proud to welcome Brembo to the BRN catalog. This is a brand that represents Italian

expertise from the new partners, while preserving the brand’s independence, identity,

excellence worldwide and brings to the cycling sector expertise honed at the highest levels of

and business model.

motorsport. The GR-PRO project introduces a new vision for braking, and we are confident it will win over riders and retailers alike,” said Marco Bernardi, CEO of BRN.

ACCELL GROUP: AN UPDATE ON THE CRISIS AT THE EUROPEAN GIANT Accell Group is going through one of the most challenging periods in its history. Following the suspension of payments on August 6, the Amsterdam District Court declared six Dutch entities bankrupt on August 11, including Accell Nederland BV and Accell Group Holding BV. The insolvency confirms the failure of the financial restructuring initiated at the beginning of the year and the unsustainability of the capital structure, exacerbated by excess inventory and a decline in demand. Special administration has been entrusted to trustees Thijs Hekman and Erik Schuurs. The trustees, supported by FTI Consulting as M&A advisors, are now aiming for a swift sale to preserve the value of the brands. A group of creditors has reportedly already reached a guarantee agreement with a potential buyer interested in acquiring all the brands, while the possibility of cash offers for individual brands remains open. Creditors will also be able to use the “credit bid” mechanism, applying their claims as part of the payment. Among the parties reported to have expressed interest are Quanta Capital and Dutech Holdings. On the operational front, the situation appears particularly critical at the Tószeg plant in Hungary, which was designed to produce up to 300,000 bicycles per year. The plant has reportedly ceased operations and is said to have short-term debt totaling 570 million euros.

NEW

NEWS

PEOPLE GIANLUCA BONANOMI BIDS FAREWELL TO MERIDA ITALIA AFTER SIX YEARS

RCS SPORT ANNOUNCES THE HIRING OF LUCA GUERCILENA

SCHWALBE COMPLETES THE GENERATIONAL TRANSITION AT THE HELM OF THE COMPANY

Gianluca Bonanomi

Luca Guercilena

From left: Nico Simons, Vanessa Schulte, Felix Jahn, Giovanna Salvato, Felix Schäfermeier, Philipp Jahn, and Clara Bohle

Gianluca Bonanomi announced on LinkedIn that he is

RCS Sport has announced that, effective September 1, Luca

Effective January 1, 2027, Schwalbe will complete a

leaving Merida Italia after six years. The decision comes in

Guercilena will head the cycling division, overseeing both

generational transition. After three decades at the helm,

the wake of organizational changes affecting the Italian

race organization and logistics management. Paolo Bellino,

three of the four current managing directors (Frank Bohle,

subsidiary. Since last October, Merida Italia has been

general manager of RCS Sports & Events, stated: “Luca’s

Andreas Grothe, and Holger Jahn) will pass the baton. The

under the management of Merida Spain, a reorganization

arrival represents a strategic step toward strengthening

fourth generation will assume leadership responsibilities

that prompted the manager to reassess his professional

our group’s cycling division. His expertise, combined with

as part of a diverse team. Continuity is ensured by Nico

future. “This development led me to reflect on my

his in-depth knowledge of the international cycling scene,

Simons, who will remain as CEO. In his role as CCO,

career path and decide to pursue new professional

will allow us to take another leap forward in quality, both

he will be responsible for strategy and global sales

opportunities,” Bonanomi wrote. In his farewell message,

in terms of organization and future development.” Luca

management. CEO Frank Bohle stated: “After three

the manager expressed his gratitude to colleagues,

Guercilena added: “It’s an exciting challenge that I’m

decades at the helm, I am deeply grateful to see how

associates, athletes, customers, and friends who have

taking on with great motivation and a strong sense of

well positioned Schwalbe now is for the future. The new

supported him over the past six years: he paid special

responsibility. The goal will be to further enhance our

generation is taking the reins alongside a diverse team

tribute to Dario Acquaroli, with whom Bonanomi shared

existing expertise, strengthen our dialogue with institutions

with deep knowledge of the company. In this way, we

his early years at Merida. Also on LinkedIn, Bonanomi

and teams, and contribute to the development of new

preserve what has set us apart for decades: reliability,

announced his move to Atala.

international projects, taking cycling to ever-higher levels.”

innovation, and a clear set of values.”

NEWS

PARTNERSHIP COMPEX OFFICIAL RECOVERY PARTNER OF NSN CYCLING TEAM Compex is strengthening its presence in elite cycling by partnering with the NSN Cycling Team as its Official Recovery Partner, offering athletes top-tier solutions for workload management and athletic training. The partnership stems from a shared vision: to integrate sports science with practical, scientifically validated tools to enable riders to consistently perform at their maximum potential. As part of this collaboration, Compex provides the team with a complete suite of cutting-edge technologies, including its renowned EMS muscle stimulators with TENS technology, Fixx massage devices, and Ayre wireless compression systems. “We are thrilled to partner with Compex, a global leader in the field of electrical muscle stimulation,” said Andrew Gerrans, medical coordinator of the NSN Cycling Team. “Compex devices will play an important role in our recovery and

MULTI-YEAR SPONSORSHIP AGREEMENT BETWEEN ADIDAS AND ALPECIN-PREMIER TECH Wielerteam Ciclismo Mundial BV and adidas have announced a multi-year partnership involving the World Tour teams AlpecinPremier Tech and Fenix-Premier Tech. For the remainder of the 2026 season, riders and staff members will wear a selection of adidas training apparel, footwear, and casual wear. The new gear will define the teams’ identity during non-competition periods. A central element of the collection is the complete

Mathieu van der Poel

ZNE look, designed to strengthen the sense of belonging to the team. Kerryn Foster, general manager of Specialist Sports at adidas, commented: “We are thrilled to partner with the teams and proud to see our brand represented by two teams that are increasingly making their mark on the international scene, with world-class athletes such as Mathieu van der Poel, Jasper Philipsen, Charlotte

rehabilitation protocols, helping to speed up athletes’ return to competition after injuries.”

Kool, and Puck Pieterse. This partnership marks a new chapter in a journey that we intend

TADEJ POGAČAR SIGNS A LIFETIME CONTRACT WITH DMT

F1 DRIVER CARLOS SAINZ AND GOBIK SIGN A PARTNERSHIP AGREEMENT

Tadej Pogačar in the center with Federico (left) and Philippe (right) Zecchetto

to continue developing in the future.”

DMT has announced the renewal of its

Gobik has announced the launch of a

agreement with Tadej Pogačar with what

partnership with race car driver Carlos Sainz.

it calls a “lifetime contract,” extending a

The agreement calls for the development of

partnership that began in 2019. Over the

exclusive lines of cycling apparel curated and

years, the relationship between the athlete

co-designed with the Spanish champion. A

and the company has also led to product

winner of four F1 Grand Prix races and currently

development. In fact, together with Pogačar,

racing for the Williams team, Sainz is also

DMT has developed and refined its lace-up

a huge cycling enthusiast; the sport plays

shoe, resulting in the current top-of-the-line

a fundamental role in his athletic training

model, Pogi’s Superlight. “With DMT, I started

throughout the racing season. The collaboration

winning, and I’ll continue to do so. It’s the

stems from shared values: Spanish roots, the

perfect shoe for me; we’ve worked together to

pursuit of peak performance, and a focus on

Carlos Sainz

improve it and take it to the highest possible level,” said Tadej Pogačar. “I believe this isn’t

quality, craftsmanship, and attention to detail. For Gobik, working with one of Spain’s most

just a simple contract renewal, but rather the confirmation of a shared journey that goes

internationally recognized figures represents an opportunity to expand its presence in the

far beyond a partnership. Daily hard work, the courage to take risks, and the determination

premium lifestyle segment as well. “Cycling is a fundamental part of my training. I spend at least

to build something that will leave a lasting mark are characteristics that set our company

two hours a day on the bike, and anyone who knows me knows how much I love being outdoors.

apart—and that we’ve found in Tadej. We’re connected to this incredible athlete, but even

The attention Gobik pays to fit and fabrics is on another level, and this partnership felt natural

more so to his personal values,” said Federico Zecchetto, founder of Diamant.

from the very first meeting,” said Sainz.

A NEW ERA IN THE WORLD TOUR: TEAM SOUDAL SAFETY JOGGER WILL BE LAUNCHED IN 2027 Starting in 2027, Safety Jogger will become a co-title partner of the team currently known as Soudal Quick-Step, which will officially be renamed Soudal Safety Jogger. This partnership was unveiled in a video inspired by Top Gun, symbolizing the start of an ambitious new chapter for the team and celebrating the natural evolution of a shared journey that has spanned five years. Safety Jogger, a leading Belgian manufacturer of personal protective equipment, joined the men’s team’s project in 2022 and subsequently extended its commitment to the women’s team in 2023. In addition to its prominent presence on jerseys, socks, and shorts, Safety Jogger has consistently provided full protection—from head to toe—to the entire staff, helping to ensure significant visibility both during races and off the track. The agreement also marks an evolution of the long-standing relationship with Quick-Step, which has confirmed its support for the team through 2030 and will continue to be prominently featured on the team’s race attire.

THE DRALI FAMILY WELCOMES THE HISTORIC CICLI CASATI BRAND The Drali family is expanding and welcoming Cicli Casati, a historic Monza-based brand in the Italian cycling scene. This is a significant strategic acquisition aimed at preserving and revitalizing a brand that, for over a century, has embodied Italian excellence in the design and manufacture of handcrafted bicycles. The Brianza-based company, founded in 1920 by Pietro Casati, has distinguished itself over the years by producing custom-made steel frames and, later, carbon fiber frames as well. Over the course of three generations, many athletes and enthusiasts have ridden these bikes, including two-time world champion Gianni Bugno, who won the Italian title in 1983 on a frame made by the Monza-based company. The first meeting between Drali and Cicli Casati took place in 2024. Initially, the collaboration was based on a client-supplier relationship; from that experience grew a mutual professional respect, which led to the decision to build a joint project. “From the very beginning, we recognized Casati as an extraordinary company in terms of expertise, production quality, and tradition. At the same time, we saw a brand that deserved to return to the forefront. Our goal is to combine their artisanal skills with Drali’s commercial strength and strategic vision, ensuring the continuity of a history that could not be lost,” stated Gianluca Pozzi, CEO of Drali.

NEW

NEWS

EVENTS CYCLINGWORLD EUROPE IS EXPANDING ITS FORMAT FOR 2027, CONTINUING TO FOCUS ON B2C Cyclingworld Europe is evolving its format ahead of the 2027 edition, responding both to growing demand from exhibitors and to the debate on the future of trade shows. The organizers have decided not to introduce a traditional day reserved exclusively for industry professionals, focusing instead on further strengthening the gathering at the Areal Böhler in Düsseldorf among the public, companies, and retailers. The main change concerns the Friday schedule. For the first time, on March 12, 2027, the trade show will open at noon and continue until 8 p.m., with a full program that will also include test rides. Until now, the fair was open to the public on Fridays only in the evening; extending the hours will allow for a more even distribution of attendance across the three days of the event, while also offering more opportunities for interaction between manufacturers, retailers, and consumers. The organizers have, however, ruled out the introduction of a dedicated B2B day, which had initially been proposed for Thursday.

A DIFFERENT APPROACH FOR THE UPCOMING TAIPEI CYCLE Taipei Cycle is strengthening its role as a key hub for connecting suppliers, brands, and innovation leaders. The 2027 edition will take place March 24–27 at the Taipei Nangang Exhibition Center. Building on the success of the 2026 event—which featured over 3,450 booths representing the entire industry—and with its new slogan, “Trust Drives the Future,” the event aims to serve as a global platform capable of generating opportunities for the entire bicycle ecosystem. Among the most significant new features for 2027 is the “Total Taiwan Experience,” an immersive program

designed

for

professionals

that will provide an up-close look at the entire Taiwanese production supply chain through exclusive tours of manufacturing facilities and innovation centers, as well as meetings with key industry leaders.

LA GRANVIA: A NEW UNSUPPORTED GRAVEL RIDE IN THE VENETO REGION From October 9 to 11, 2026, La GranVia will make its debut—a new unsupported gravel event designed for those who want to experience cycling as a journey of exploration and discovery. Starting and finishing in Borgoluce, Susegana (TV), La GranVia offers two routes of 350 and 200 kilometers. From the countryside of the plains to the vineyards of the Prosecco Hills, from historic villages to the roads leading toward the Pre-Alps across the Asiago Plateau. The event will feature a staggered start window spread over two days, allowing participants to choose the best time to begin their journey. A distinctive feature of the event will be the Narrative Guide, a digital document that will accompany each participant along the route.

DATA AND STATISTICS

WE'RE AT THE HEAD OF THE GROUP Garmin’s 2026 Data Report names Italy as the country with the highest average distance traveled by bike. But the survey reveals much more: time spent in the saddle, usage habits, performance metrics, and trends that can provide useful insights for manufacturers and retailers by Davide L. Bertagna

mong Garmin users, Italians cycle more kilometers on average. This is

community, characterized by rides that are longer than average in terms of both

the most striking finding from the 2026 Cycling Data Report, a survey

distance and duration.

published by the American company and based on anonymous data

collected through Garmin Connect, the platform used by millions of cyclists

A USEFUL INDICATOR FOR THE MARKET AS WELL

worldwide. The report provides a snapshot of users’ habits, offering an interesting

Beyond the sporting aspect, the report also serves as a valuable resource for the

overview not only from a sports perspective but also for companies, distributors,

entire supply chain. Understanding how much users ride, how much time they

and retailers in the cycling industry. According to the analysis, each ride logged in

spend in the saddle, and how frequently they use their bikes allows for a better

Italy averaged 55.89 km, ahead of Belgium (53.19 km) and Spain (52.78 km), while

interpretation of the end consumer’s needs. For retailers, this means being

the global average stands at 46.01 km. Although this data refers exclusively to

able to plan product assortments, provide expert advice, and develop sales

Garmin Connect users, it suggests that cycling in Italy is predominantly oriented

strategies based on measurable behaviors—not just market trends. A cyclist who

toward long distances, with structured rides focused primarily on road cycling

regularly rides more than 50 kilometers has different needs than an occasional

and cycle touring.

rider. Comfort, reliability, and range are becoming increasingly important in purchasing decisions, just as interest is growing in products designed for long-

ITALY ALSO LEADS IN TIME SPENT IN THE SADDLE

distance riding: ergonomic saddles, high-performance chamois, bike computers,

This leadership isn’t limited to kilometers traveled. Italian Garmin users also

bikepacking bags, and nutrition and hydration accessories. For specialty bike

spend the most time in the saddle on average: 142.7 minutes per ride, ahead of

shops, understanding these habits means being able to offer more targeted

Spain (134.4 minutes) and Colombia (130.3 minutes). Globally, however, each ride

advice and build a product lineup that truly meets the needs of their customers.

lasts about 115 minutes, with an average speed of 23.96 km/h and an average

Sunday Is the Favorite Day, August Is the Busiest Month

elevation gain of 353 meters. Overall, this paints a picture of a particularly active

The analysis also highlights that Sunday is the day with the highest number

AVERAGE KILOMETERS PER RIDE BY AGE GROUP

AVERAGE SPEED IN KM/H BY AGE GROUP

DATA AND STATISTICS

AVERAGE MINUTES BY RIDE BY AGE GROUP

of recorded rides, while August is the busiest month of the year, thanks to the summer vacation period. Rides are concentrated mainly in the early morning and late afternoon. This information can also prove useful for the market: knowing when cyclists ride makes it possible to plan events, test rides, community initiatives, and promotional activities more effectively. DIFFERENCES AMONG AGE GROUPS

The report also highlights some interesting differences among different age groups. Cyclists aged 20–29 and those aged 60–69 ride an average of just over 48 kilometers per ride, while those in the 30–39 and 40–49 age groups average just over 43 km. Time spent in the saddle, however, increases with age: it ranges from an average of 111.6 minutes for 20- to 29-year-olds to 134.2 minutes for those over 70. This data confirms that the market cannot view cyclists as a homogeneous consumer group. The duration of rides, expectations, and how bikes are used all vary—and, consequently, so do the needs in terms of products and services. Among the indicators examined by the report is Functional Threshold Power (FTP), one of the key parameters used by those who train with a power meter. The now-famous FTP represents the maximum power a cyclist can sustain for about an hour and is today one of the most widely used tools for assessing fitness level. The highest average maximum FTP values were recorded in Norway (234 watts), Slovakia (231 watts), and the Czech Republic (228 watts). DATA AS A TOOL FOR UNDERSTANDING THE MARKET

AT WHAT TIME OF DAY DO USERS START THEIR RIDES?

The Cycling Data Report 2026 confirms the growing importance of data in the cycling world. Although it represents only the Garmin community and not the entire “cycling population,” the report offers useful insights into how the habits of a group of users particularly engaged in the sport are evolving. For manufacturers, this means being able to develop products that are increasingly tailored to users’ real needs; for distributors and retailers, it provides an additional tool for guiding product selection, customer advice, and business strategies based on actual behavior. Italy’s top ranking in terms of average ride distance and duration reflects a market composed of particularly active users who are oriented toward intensive cycling. In an industry increasingly driven by data, analyses such as Garmin’s not only provide a snapshot of its own community but also serve as a useful vantage point for understanding the evolution of cycling and anticipating market needs.

FTP MAX MEDIA BASED ON AVERAGE WEEKLY MILEAGE TRAVELED

AVERAGE MAX FTP BY AGE GROUP

COMPANY PROFILE

"INNOVATION MADE IN FRANCE" For over 140 years, Zéfal has carried on a family tradition rooted in reliability and innovation. From the Presta valve to bikepacking solutions, the brand continues to shape the evolution of cycling. Aurélien Brunet tells us about the company’s strategies, the role of specialty shops, and its growth in the Italian market by Davide L. Bertagna

éfal is one of those historic brands that have built their reputation away from

organization of work and in the ability to develop long-term strategies. At the

the spotlight, through a consistent and deeply rooted presence in the acces-

headquarters in Jargeau, in the Loiret department, approximately one hundred

sories market. Founded in France in 1880, it is today one of the longest-stand-

employees work on a single site that brings together research and develop-

ing brands in the cycling industry and continues to stand out for an approach root-

ment, engineering, and production. The proximity of the various teams fosters

ed in innovation, reliability, and local production. The company’s slogan, “Innovation

discussion, the sharing of expertise, and the direct involvement of employees in

Made in France,” encapsulates a philosophy that combines research and develop-

company projects.

ment, industrial expertise, and a long-term vision. In fact, about 60% of its products are manufactured at the Jargeau plant in the Loiret region. Today, the catalog in-

WHY ZÉFAL?

cludes a wide range of accessories designed for different ways of enjoying cycling:

The name Zéfal comes from the combination of two terms: Zefiro, the per-

pumps and inflation systems, water bottles and bottle cages, bikepacking and travel

sonification of the wind in Greek mythology, and Duralumin, an aluminum al-

bags, fenders, mirrors, lights, and maintenance and repair products.

loy used to manufacture the first pump in 1934. Throughout its long history,

Brothers Matthieu and Aurélien Brunet represent the fifth generation at the

the company changed its name several times, eventually adopting the name

helm of the company. This family continuity is also reflected in the day-to-day

of its main brand—Zéfal—in 1998.

The Interview Aurelien Brunet,

managing director Zéfal

consumers still recognize the value of European manufacturing? Today, about 60% of our products are manufactured in France, at our sole production facility located near Orléans, where our research and development, engineering, and

Zéfal was founded in 1880: few brands in

production teams work side by side. For us, manufacturing in France is not a matter

the cycling world can boast such a long

of nostalgia or image. It means continuing to invest in our industrial capabilities to

history. Which values have remained

remain competitive and increasingly sustainable. The most recent example is a one-

unchanged over more than 140 years of

million-euro investment in geothermal energy, which has enabled us to reduce our

business?

overall carbon emissions by 12%. Of course, the market is price-sensitive—just as

Innovation has always been part of

we are—but we believe that a growing number of cyclists are looking beyond the

Zéfal’s DNA. Our story began with one

simple purchase price. People appreciate durable products that deliver consistent

of the most important inventions in

performance and can be relied upon year after year. Often, the most sustainable

the history of cycling: the Presta valve,

product is the one that doesn’t need to be replaced.

patented in 1880 by our founder, Étienne Sclaverand. That same innovative spirit continues to guide us today. From the very beginning, our ambition has been to

To what extent does feedback from retailers, professionals, and end users influence

design reliable products capable of tangibly enhancing the cycling experience.

the development of your product line?

Whether it’s a pump, a fender, or a water bottle cage, our goal remains the same: to

Feedback is absolutely essential to us. However, as a manufacturer that sells

eliminate any potential inconvenience while riding. As a family-owned business now

primarily through distributors and specialty retailers, maintaining a direct

in its fifth generation, we also take a long-term view. We don’t develop products with

relationship with the end user is a constant challenge. Our distribution partners

the next quarter in mind, but with the goal of earning and maintaining cyclists’ trust

and retailers are therefore invaluable, as they gather users’ questions, needs, and

for many years to come.

expectations every day. Their input helps us continuously improve our products. At the same time, we believe it is increasingly important to build a direct relationship

“Innovation Made in France” is your slogan. What does it mean today to still

with cyclists. For this reason, we have strengthened our presence at major public

manufacture in France, and what advantages does it offer compared to fully

events across Europe, where we can meet enthusiasts, observe how our products

offshored production? In a highly price-sensitive market, do you think bike

are used, and gather valuable information and suggestions firsthand. We are also

COMPANY PROFILE

investing in our digital ecosystem and online community, with the goal of creating

What role does the Italian market play for Zéfal?

even more opportunities for dialogue with cyclists. Listening to the people who use

Italy has always been one of Europe’s major cycling nations. Curiously, however,

our products is one of the best ways to innovate, and in the coming years we intend

for many years it has also been one of the most challenging markets for Zéfal.

to significantly expand these opportunities for engagement.

It is an extremely competitive market, characterized by the presence of major brands and cyclists with very high expectations in terms of both performance and

In recent years, segments such as gravel and bikepacking have grown significantly.

design. Establishing a strong presence requires time, perseverance, and solid local

Which disciplines are currently offering the greatest opportunities for Zéfal? And

relationships. In recent years, however, our presence has grown significantly. A key

how does the design of an accessory change when it’s tailored to different uses

factor has been our close collaboration with Bonin. More than just a distributor,

and target audiences?

Bonin has become a true strategic partner, helping us strengthen our visibility,

Long before bikepacking became one of the fastest-growing segments, we had

expand our retailer network, and communicate the value of the Zéfal brand to

sensed that an increasing number of cyclists were looking for something that

Italian cyclists. The partnership began in 2018, and Bonin became our exclusive

went beyond performance alone. They wanted adventure, exploration, and

partner for Italy in 2022. Since then, our relationship has evolved far beyond a

completely self-sufficient travel. This insight came from within the company.

traditional agreement between a manufacturer and a distributor. We work closely

Many people who work at Zéfal are passionate cyclists themselves, including

together not only on sales but also on brand development, product launches, and

our CEO Matthieu Brunet, who was among the first to take on long-distance

strengthening Zéfal’s presence within the Italian cycling community. In 2025, we

rides. Their personal experience allowed us to understand these new needs

had the pleasure of welcoming numerous members of the Bonin team to our factory

long before they became a widespread trend. This approach naturally led

in France, further strengthening the bond between our two companies. Bonin has

us to develop what is now one of our most important product categories:

also recently updated its B2B platform, making it easier to use and enriching it with

bikepacking bags. Rather than simply following a trend, we designed products

new content dedicated to retailers. Thanks to their support, we are proud to have

dedicated to a new way of experiencing cycling—one that we ourselves were

become a partner of Veneto Gravel starting in 2024 and will be the main partner of

already experiencing. The Challenge du Tourmagne perfectly embodies this

L’Euganega. These initiatives reflect our shared ambition to grow the Zéfal brand

philosophy. Zéfal created this gravel challenge after discovering and publishing

in Italy over the long term.

a late-19th-century manuscript recounting an extraordinary cycling adventure. Inspired by that story, we recreated the original route, transforming it into a

Are there any product categories in which you plan to invest more heavily in the

modern gravel experience and inviting cyclists to relive that same pioneering

near future?

spirit more than a century later.

Our strategy is not to expand into as many categories as possible. Instead, we want to strengthen our leadership in the sectors where users already recognize

Zéfal is a brand that’s widely available in specialty stores. How important are brick-

Zéfal’s experience and expertise. We will continue to invest in hydration systems,

and-mortar stores still when it comes to choosing and selling bike accessories?

fenders, bags, and bike care and maintenance products, while increasing our

Specialty retailers continue to play a vital role. Accessories may seem like simple

production capacity for items manufactured in France. At the same time,

products, but choosing the right one often requires expert advice. Compatibility,

sustainability will remain a key priority—not only by reducing the environmental

installation, durability, and usage are all areas where specialty stores can offer

impact of our manufacturing processes, but also by designing products that are

real value. Consumers may discover products online, but specialty retailers remain

more durable, easier to repair, and capable of maintaining high performance

essential partners in explaining innovations, demonstrating how products work, and

for many years. For us, innovation means solving real problems for cyclists and

building a lasting relationship of trust with customers.

making every ride enjoyable.

BIKEPACKING ACCORDING TO ZÉFAL

Z ADVENTURE F1 Z ADVENTURE T3

Waterproof frame bag for ultracycling, designed to maximize capacity and minimize the risk of your knees bumping into the

A 1.2-liter handlebar bag with a waterproof zipper and an antirotation system that lets you carry all your essentials for a one- or multi-day bike trip.

bag while riding. A universal model suitable for road, gravel, or mountain bikes.

PULSE S2

A bottle cage designed for bikes with smaller frames, such as full-suspension MTBs, eMTBs, or gravel bikes equipped with

bikepacking

bags.

The

Z ADVENTURE F5

unique,

Waterproof handlebar bag ideal for carrying light but bulky items

lightweight design, combined with the

such as a sleeping bag and camping tent, helping to balance the

carbon fiber construction, offers a product that balances strength and flexibility. It features two wide slots that allow you to adjust its position on the frame to accommodate water bottles of various sizes, depending on the frame geometry.

load on the bike. With a 5-liter capacity, it’s easy to attach and Z ADVENTURE T1 BOLT

remove thanks to the straps with hooks. Its compact size makes

The Z Adventure T1 Bolt is a waterproof and versatile bike

it particularly suitable for small frames. Equipped with reflective

bag, ideal for carrying your essentials without compromising comfort or handling while riding.

inserts and a loop for attaching a light, it fits securely on all types of handlebars.

FAIRS

DON’T MESS WITH THE MESSE The last edition was undoubtedly the most talked-about Eurobike yet, at least since we’ve been covering the event. The 2026 show, as announced, was largely skipped by many, but those who attended don’t seem to have regretted their decision by Gabriele Vazzola

here was a lot of talk about the Frankfurt trade fair, not only while it was

Riva del Garda. What is certain is that now, with the trade show over, the stage is set

taking place but also beforehand. Ever since the first rumors of a rift with

for politics. From our perspective, this situation seems rather unacceptable, and some

German industry associations began to circulate, there has been a flurry of

solution will have to be found.

speculation and conjecture—so much so that many were ready to bet that this year’s edition wouldn’t take place at all. Going somewhat against the grain, we’ve always

AN EDITION THAT (NEVERTHELESS) EXCEEDED EXPECTATIONS

tried not to give too much credence to speculation, and we were never convinced

In practice, Eurobike 2026 appeared to industry insiders as a foregone defeat—

that such a radical decision would be made—especially after meeting and speaking

which, however, did not seem to materialize, at least not entirely. The organizers’

with Philipp Ferger, Eurobike’s new CEO, who replaced Stefan Reisinger mid-term.

hard work ensured that several top brands were present, alongside small

The new manager’s intentions were clear from the start: to stay the course, keep his

manufacturers, Chinese suppliers, and startups. But above all, there were some

head down, and work to ensure that the 2026 edition would take place. And that’s

innovations perceived by the public and industry insiders as true game-changers.

exactly what happened. Philipp kept his promise and, though not without difficulty,

Think of the new motors with integrated gearboxes from Avinox (we’ll discuss them

pulled off an edition that was certainly scaled back compared to the past, but

soon) or Gobao (a newcomer from China), Hepha’s intriguing offering, and even

still interesting. Rather than burying his head in the sand, Ferger approached the

Canyon’s large booth—which had a touch of the grandeur of days gone by but also

situation with transparency and awareness, spending considerable time speaking

offered a glimpse into the future thanks to innovative smart integration concepts

clearly and openly with the media, and remaining open to listening to both criticism

focused on cyclist safety. Ridley was also out in full force, as were Bosch and Hope

and suggestions. It appears that the suggestion made by many—including us—

Technology. And then there were the Vinka motors, some rather interesting Asian

to change the fair’s location within Messe Frankfurt has already been taken into

products, the well-known Winspace bikes, the lesser-known Troxus, and Laget’s

account. It appears that the next edition will be relocated to the east halls, which

intriguing 3D-printed titanium frame. Despite its small size, there was a lot going

at first glance seem better suited to the needs of a trade show like Eurobike.

on, as evidenced by the buzz on social media from all the industry influencers—

Furthermore, Philipp seemed aware that his work had only just begun and that, if

even those who chose not to attend Eurobike but still had to scramble to post

the intention is to take Eurobike into the future, he will have to reach compromises

content to keep up with the Reels and posts that quickly went viral.

with German trade associations, brands, and—above all—with the other events scheduled for 2027.

A WORD FROM THE ORGANIZERS

But let’s take a look at the organization’s statement, which reads: “Despite a IT LOOKS LIKE WE'RE HEADED FOR A MEXICAN-STYLE STALEMATE

challenging environment marked by economic pressures, industry politics, and

In fact, this coming September is expected to see a sort of “Mexican standoff” between

climate-related factors, participants at Eurobike 2026 are drawing surprisingly

Eurobike, the newly launched trade show in Cologne (whose upcoming announcement

positive conclusions.”

we had already discussed in the previous issue of Bikefortrade in the article “The

Approximately 800 exhibiting companies from 44 countries capitalized on a

German Affair”), and our own International Bike Festival, whose dates are always

moment of intense global attention, using the trade show to present technological

influenced by the MotoGP race at the Misano Autodrome. From what we’ve been able

innovations across the entire value chain to an audience of highly engaged

to gather (though we’re still trying to get more details), it appears these events will

international industry professionals. Key areas of interest included software solutions

take place one after the other during the first three weeks of the month (September

that enable better connectivity between cyclists and their bikes, next-generation

1–3: Eurobike; September 6–8: Bike Show in Cologne; IBF dates still to be determined).

drivetrain technologies, and innovations designed to improve safety and everyday

Obviously, this arrangement looks like a suicide mission from the outside (at least for the

usability. A total of approximately 15,130 industry professionals attended the trade

German doubleheader), given the variable factor of Italian companies—and perhaps

show (compared to 31,270 in 2025), nearly 60% of whom came from abroad, along

French and Spanish ones as well—who will likely prefer the comfortable beaches of

with 8,970 enthusiasts at Festival Day. Eurobike’s new director, Matthias Pietsch,

Misano and choose to participate only in the IBF. This would effectively turn Eurobike

added: “The numerous conversations held during Eurobike clearly demonstrated a

and the Cologne trade show into an all-German affair, definitively cementing what

strong desire on the part of the entire industry to collaborate in shaping the future

appears to be a genuine isolationist policy within the DACH market. We don’t know if

of this leading trade show. We will carefully evaluate this feedback and use it to

this interpretation is correct, but from the outside, it seems to be the direction things

further strengthen the commercial value for both exhibitors and visitors ahead of

are heading. This is even after the exodus of German brands from the Bike Festival in

2027. Now it’s also a matter of bringing the leading brands back to Frankfurt.”

FAIRS

A FEW WORDS WITH THE NEW SHOW DIRECTOR Matthias Pietsch recently took office as show director of Eurobike—one of the most challenging roles in our industry. Let’s hear what he has to say about the future of the trade show in this conversation by Gabriele Vazzola

atthias Pietsch, Eurobike’s new show director starting in June 2026, previously served as CEO of ASO Germany, where he was responsible for the strategic and operational development of Germany’s major cycling

events. These include the Deutschland Tour, the Eschborn-Frankfurt, and the Cyclassics in Hamburg. For over 15 years, he has helped shape and position event platforms within the international cycling and mobility landscape. His role focuses on the event’s international positioning and the further development of offerings relevant to industry, commerce, and mobility sector stakeholders.

The Interview Matthias Pietsch

Eurobike's new show director

create divisions. What motivated you to take on the challenge of reinventing a trade show that was going through a difficult period, in a complex and dynamic industry like cycling? What attracted me to this challenge is the opportunity to work with Eurobike, one of

You took over as director of Eurobike while

the strongest brands in the global cycling industry. Opportunities like this to influence

preparations for the event were already

the future of such an important brand are rare. My goal goes beyond simply organizing

underway. What has been your impression

a trade show; I aim to develop a platform that creates real value for the industry in a

of the trade show industry so far, and what

dynamic market.

have been the main challenges you’ve faced?

A new cycling trade show has been announced in Cologne for early September of

Taking the helm at Eurobike at such a late

next year. Why do you think some companies have decided to support the return of

stage was challenging, but it allowed me

an event in Cologne? Do you think the two can coexist successfully, or will the indus-

to quickly immerse myself in the industry.

try eventually have to find a different solution?

What struck me most was the passion people have for cycling and their determination

Every company must assess which events best align with its business objectives. Our

to shape its future, despite the challenges we face today. Rather than arriving with pre-

focus is on Eurobike. At this year’s event, we presented our vision for the future and re-

conceived notions, my priority has been to listen. Eurobike 2026 gave me the opportunity

ceived valuable feedback from across the industry. We are now carefully evaluating all

to engage with manufacturers, suppliers, retailers, and many other stakeholders. These

the latest news and developments in the trade show sector, refining our concept in col-

conversations are now helping us shape the next chapter.

laboration with the industry to further strengthen Eurobike as the leading international B2B platform.

Looking back on this year's event, what do you consider to have been the biggest successes? And what have you learned from this experience?

During "Leaders' Night," someone suggested that every company should view itself

Eurobike 2026 was conceived as a transitional edition. We shared our vision for the fu-

and operate as a media company. Do you agree with this idea? How important is

ture and, above all, engaged in open discussions with the industry. The most significant

it for companies today to create and share high-quality content and communicate

achievement was the quality of these conversations. There is broad consensus that the

effectively?

industry needs a strong international B2B platform, with expectations for a clearer fo-

I agree with this statement. Today, companies must communicate not only their prod-

cus and greater business value. We are currently analyzing this feedback. The conver-

ucts, but also their expertise, their values, and their vision. Another important insight

sations also confirmed that companies expect trade shows to deliver measurable com-

that emerged from “Leaders’ Night” was that successful companies are increasingly

mercial value. This insight will play an important role in our future concept.

focusing on building communities rather than just customer relationships. We view Eurobike in this light: as a platform for dialogue and connections throughout the year.

In your opinion, how should the cycling industry respond to the challenges it is facing today?

Have you already begun discussing the future of Eurobike and planning next year’s

The industry has successfully weathered difficult times in the past, and I am confident

event? With the announcement of the Cologne trade show, scheduled for September 6–8,

it will do so again. Our success will be based on innovation, collaboration, and a global

do you anticipate that changes or compromises will be necessary? What developments

perspective. Instead of focusing on short-term uncertainties, we should come together

can the industry expect, and what are your expectations for the future of Eurobike?

to create the conditions for long-term growth. Cycling continues to be a vital solution

Absolutely. Discussions began well before this year’s event and continued through-

for sustainable mobility around the world.

out Eurobike. We are now carefully analyzing the situation before determining our next steps. If our analysis shows that adjustments will create greater value for the

Many believe that the industry is becoming increasingly fragmented and “on the de-

industry, we are ready to make them. Our direction remains clear: we aim to further

fensive,” particularly in response to the growing influence of Asian manufacturers.

strengthen Eurobike as an international B2B trade platform for the cycling industry.

Do you think companies in the DACH region are trying to protect their current posi-

At the same time, we are refining the concept together with the industry, and we

tions by becoming more cautious about the openness and internationalization that

will share the next phase of its development once this process is complete. The cy-

Eurobike itself has helped promote over the years?

cling industry has experienced remarkable growth, followed by a necessary period

I believe it’s important to take a broader perspective. The cycling industry is global, and

of adjustment. However, the long-term opportunities remain strong, and we should

Eurobike should reflect this reality. Asian manufacturers play a crucial role in the cur-

all build on this certainty. Our trade show will continue to play a crucial role in pro-

rent value chain, while European companies continue to excel in areas such as engi-

moting sustainable mobility, encouraging healthy lifestyles, and enhancing modern

neering, branding, and retail expertise. Innovation thrives on openness, exchange, and

cities. My message is simple: now is the right time to shape the future together. This

healthy competition. Our ambition is to unite the global cycling industry, rather than

is exactly the role we want Eurobike to play.

FAIRS

SPOTTED AT THE TRADE SHOW, THEY WENT VIRAL RIGHT AWAY Those who attended gathered feedback and news and witnessed firsthand the buzz surrounding the new motors with integrated gearboxes. Those who weren’t there rushed to respond, countering and reposting. Despite everything, everyone was talking about Eurobike 2026 by Gabriele Vazzola

ROAD

AVINOX

GOBAO

MG CONCEPT

X1 AND X1P

Avinox unveiled the MG Concept,

Gobao made its debut at the Eurobike

developed

with

trade show with its new X1 and X1P

Forbidden,

e-bike motors. These are units with

and Mondraker. Already on display

an integrated gearbox (continuously

at Eurobike were models from these

variable transmission) that eliminate

top brands featuring the new motor

the need for a rear derailleur. The

with an integrated gearbox, which is

systems deliver up to 150 Nm of

characterized by smooth shifting that

torque and a peak power of 1,500 W.

ensures uninterrupted power delivery

Gear shifting is managed by a second

and a shift time of less than 0.1

internal motor and offers quiet, intuitive

seconds. The MG Concept supports

shifts controlled via a handlebar-

gear

high-

mounted remote. Also noteworthy is

torque pedaling and when stationary.

the charging speed of Gobao’s battery

Riders can choose between manual

system and charger, which can bring

or automatic shifting, with the added benefit of minimal maintenance. The system

the charge level from zero to 80% in just 20 minutes. As with its direct competitor, Avinox,

features a completely new design, and the drivetrain units of this new platform can be

this system reduces the complexity of a traditional drivetrain and focuses on continuously

easily adapted to all bike models and disciplines.

adjusting the gear ratio based on cadence, power demand, and riding conditions.

Canyon,

collaboration

Commencal,

shifting

both

during

ROAD

BOSCH

HEPHA

HUB LINE

URBAN X

The German brand aims to round out

Urban X aims to revolutionize the

its lineup with its take on the hub motor.

urban driving experience through

This product is designed for those

exclusive features designed to make

who want to get around town quickly

everyday use as simple as possible.

and in style. Hub Line is a lightweight,

The eCVT transmission allows you

agile, and nearly invisible drivetrain,

to ride without manual shift levers

designed specifically for urban needs.

or controls. Urban X automatically

When paired with the new compact

adjusts the gear ratio to the rider’s

PowerTube 360 battery, it enables the

needs.

creation of particularly lightweight

eliminates (or nearly eliminates) the

and minimalist eBikes. Rounding out

need for traditional brakes. The motor

the offering are the new generation

itself also acts as a brake: when you

of the Bosch ConnectModule for

stop pedaling, the bike slows down,

smart theft protection, the compact

and pedaling backward increases

LED Controller for intuitive use, and the minimalist Intuvia 200 display. With 45 Nm of

the braking force. This process generates energy, recharging the battery, which also

torque, the motor delivers immediate, smooth, and well-controlled assistance thanks to

features ultra-fast charging. The technology used allows the unit to be charged up to

advanced sensors. The ride feels agile and natural, making typical city situations—such

80% in just 15 minutes, making it ideal for daily commutes. The bike does not require

as pulling away from traffic lights or tackling gentle inclines—easier.

active control by the user but responds to the needs of cyclists in urban areas.

Regenerative

braking

ROAD

LAGET

HOPE

AERO ONE X

EVO V6 TI

The Laget Aero One’s fully 3D-printed

To celebrate the 20th anniversary

titanium monocoque frame is sure

of the original Mono 6Ti, Hope is

to catch the eye. The fully integrated

launching a Special Mono Edition.

frame,

advanced

Only 1,000 sets will be available on

3D titanium printing technology,

the market for now. This exclusive

features shapes reminiscent of the

product features a distinctive black-

elegant, sharp lines of a Japanese

and-gold color scheme inspired by the

katana. Designed for speed, this bike

original model, along with a special

is built specifically for competition.

engraving and a unique serial number.

Its streamlined shape and slim tubing

Each set is set to become a true

significantly reduce air resistance

collector’s item for fans of the brand

while maintaining precise and stable

and the world of gravity riding. The

handling. The inherent properties of

EVO V6 Ti boasts exceptional power,

titanium should also ensure superior

advanced

vibration damping.

and the unmistakable aesthetic of the British brand. It’s designed for riders who push

crafted

using

thermal

management,

performance to the limit in downhill, enduro, and high-performance eBikes.

ITALY SPECIAL

AGAINST HABIT Even things that seem static and unchanging are, in fact, never truly so. This also applies to the bicycle market, which must always be analyzed and studied, especially if one wants to survive in times of change like the ones we are currently experiencing by Gabriele Vazzola

e are creatures of habit. Unfortunately—or perhaps fortunately—this

always be our calling. Market forces play their part, and the production of high-

is a trait of us Italians. From the outside, it may sometimes seem like

value-added bicycles and components seems like the easiest path to take when

a good and reassuring thing, even though, on closer inspection, this

you want to capitalize on a brand name and expertise built up over the years. But

trait of ours doesn’t always work in our favor. Habit can be a safe haven, but it

the path already trodden in the past isn’t always the most constructive one. The

can also be a curse that traps us in the past, keeping us anchored to fixed points

market is constantly evolving and changing and should be continuously analyzed,

that are, unfortunately, fleeting and not as unchanging as they may seem if we

even starting from the ground up. Customer tastes are also changing, and these

don’t broaden our perspective. In fact, when these certainties fade away, we lose

should be studied and accommodated in terms of their preferences and their (ever-

our sense of direction, while at the same time being deprived of the pleasure and

evolving) needs and demands—including the need to be credible and recognizable,

security that habit itself once provided. Often this doesn’t happen all at once, but

but in a more accessible and versatile way than in the past. In this regard, younger,

rather imperceptibly and gradually, always leaving a glimmer of hope that, sooner

more flexible, and more aggressive companies—and thus less inclined to offer the

or later, what once was might magically return. Spoiler: it won’t return—at least

same old formula—are increasingly proactive and succeed in offering well-designed,

not in the same way.

focused products with refined aesthetics that are credible and available at a very affordable price. And let’s not forget the Chinese newcomers, who instead focus on

Those who are now over thirty used to see, every four years, the summer filled with

pricing and marketing strategies, as well as on the experience we’ve allowed them

Italian flags and cheer on the Italian national team at the World Cup—a tradition

to gain by effectively building our bikes. The new customer is no longer looking for

that seemed unchanging. Now, those in their 20s have practically never experienced

status symbols: rather than appearing wealthy, they prefer to seem intelligent and

a World Cup with Italy as a contender. Similarly, speaking of our industry, those a few

competent (or, as English speakers say, “sharp”) and are paying increasing attention

years older were used to seeing an Italian surname on the down tubes of the best

not only to price but also to the value of their choice across multiple aspects. This

road bikes. What’s more, it was practically a given that the road bike in question

doesn’t mean we should stop offering premium and top-of-the-line products, but

would be powered by a Campagnolo drivetrain. For those in their 20s, this is no longer

neither should we wait for this “habit” to backfire on us. To bring Italian design into

such a given. Nowadays, frames often bear an English name, while the drivetrain

the future, perhaps we need to start looking at what’s happening outside our own

is Japanese. Of course, we can’t expect to return to that past—and perhaps we

sphere—toward those who are interpreting this historical and cultural moment

don’t even want to, especially given the giant strides that bicycle technology has

most effectively—and we must do so with an open mind.

made, thanks in part to competition among international players. This can teach us, however, that perhaps the Italian industry should consider a strategy to reclaim

Recently, there have been some signs of a desire to broaden horizons, and it seems

the broader, more defined, and authoritative position it deserves—even beyond its

to us that in some cases, the Italian industry has also interpreted the moment

most specialized and refined high-end products.

correctly. This doesn’t necessarily mean immediate global success, but it is certainly a positive development. Our hope is that the Italian bicycle industry can stay on

This is where that damned habit comes into play—the one that always leads us to

the right path, finding the direction and future it deserves, in a market that simply

think in that direction, toward what we know, toward what we believe can and must

doesn’t want to hear about old habits.

Scopri la gamma su brinkebike.com

ITALY SPECIAL

GUERCIOTTI

GRAVEL

VELOCE S

COPPI K14

The new Veloce S represents the evolution of one of the most iconic and successful models

The K14 is the ultimate expression of Coppi’s racing philosophy: a lightweight road bike

in the Guerciotti lineup. Completely redesigned, it retains its racing spirit while offering

(frame weight for size 54: 794 grams), designed by the Italian brand for riders seeking

high performance and excellent value for money—features that have made it one of the

speed, responsiveness, and pro-level performance. The high-modulus carbon frame,

most popular road bikes among enthusiasts in recent years. The new Torayca carbon fiber

developed with aggressive geometry, ensures immediate power transfer, precise handling,

frame incorporates technical innovations such as the UDH dropout, which ensures greater

and stable ride dynamics even at high speeds and on descents. A model designed for

efficiency, reliability, and compatibility with the most advanced drivetrains, as well as the

races, Granfondos, and high-level performance. Every detail has been optimized to offer

PressFit bottom bracket. Noteworthy is the integrated QTC carbon handlebar with internal

a real advantage: reduced weight, balanced stiffness, clean aerodynamics, and excellent

cable routing, which gives the Veloce S a very elegant look. Rounding out the redesign are

climbing performance. Noteworthy features include the ability to accommodate tires up to

completely new graphics and three exclusive colorways—Ice, Dark Grey, and Coral Red—

34 mm and the option for custom paint jobs for those who want a truly unique bike.

which were conceived by the Milan-based brand’s engineers to highlight the sporty and contemporary character of this road bike. Guerciotti – +39 02.2826188 – info@guerciotti.it

TECHNICAL DATA SHEET

Frame: carbon fiber Fork: carbon Groupset: Shimano 105 7170 12-speed Di2

Brakes: disc brakes Wheels: Vision SC40 Carbon TLR Tires:: Michelin Power Cup

Masciaghi Brothers - +39 02.950831 - info@masciaghi.it

TECHNICAL DATA SHEET - K14 TEAM REPLICA "PETROLIKE"

Frame: carbon fiber with Toray T1000 fibers Fork: carbon Groupset: Shimano Dura-Ace, 12-speed

Brakes: Shimano Dura-Ace disc brakes Wheels: Vision Metron 45 RS SL Tires: Vittoria Corsa Pro tubeless ready

DE ROSA

BASSO

With the 70 Origine Blue, blue makes a comeback in the De Rosa collection. For Ugo De Rosa,

Made from Torayca T1100 and T1000 fibers, the SV’s frame weighs 780 g and the fork

this color was the very essence of beauty on a bicycle. The 70 Origine was created to be a no-

370 g, ensuring uncompromising lightness and speed. Compared to other high-end

nonsense, precise road bike, designed for those seeking control, speed, and clean lines without all

Basso models, the stiffness of the bottom bracket and head tube has been significantly

the fuss. A contemporary, high-performance platform developed by three Italian giants: De Rosa,

increased, while the stiffness of the rear triangle at the hub has remained unchanged.

Campagnolo, and Pininfarina. The model features a high-modulus carbon fiber monocoque

Great attention was paid to aerodynamic optimization, focusing primarily on reducing the

frame weighing 730 grams (size 54), placing it among the lightest aero bikes on the market. The

frontal area. Basso’s R&D team worked closely with the bike fitting studio 4Performance

matching fork, also made entirely of carbon, weighs 280 grams and is designed to ensure stability

and champion Mattia De Marchi, who tested the bike from the very beginning, providing

and precise handling. The overall profile is slightly sloping: the slanted top tube lowers the center

feedback during the development phase. This collaboration led to an in-depth analysis

of gravity and accentuates the out-of-saddle position, helping to reduce weight and give the

of biomechanics and ergonomics. The result is a precisely engineered bike geometry

model an aggressive look. The low stack and fairly pronounced reach also create a compact and

(compatible with tires up to 35 mm) that allows every rider to customize the SV model

aerodynamic riding position.

according to their riding style, abilities, and body type.

70 BLUE ORIGIN

De Rosa - +39 02.6195171 - derosa@derosa.it TECHNICAL DATA SHEET

Frame: high-modulus carbon fiber Fork: carbon Groupset: Campagnolo Super Record 1x13

Brakes: disc brakes Wheels: Campagnolo Bora ULTRA WTO Tires: Vittoria Corsa N.EXT

Basso - info@bassobikes.com TECHNICAL DATA SHEET - SUPERNOVA SPECIAL EDITION COLOR SCHEME

Frame: carbon fiber Fork: carbon Groupset: Campagnolo Super Record 13-speed

Brakes: Campagnolo Ergopower Super Record Wheels: Campagnolo Bora WTO 45 Tires:Continental GP5000 TR 700x32

ITALY SPECIAL

ROAD

BOTTECCHIA

GRAVEL TITAN

RACEMAX² ITALIA

Designed for those who refuse to compromise, the Gravel Titan was engineered by

Racemax² Italia, the successor to the platform that helped define the concept of “aerogravel”

Bottecchia with the goal of being the ultimate companion for road and off-road riding.

in 2020, has been redesigned by 3T to combine aerodynamic efficiency, handling precision, and

This is thanks to a grade 9 brushed titanium frame that combines elegance, durability, and

compatibility with the wider tires used in today’s competitions. The frame is manufactured at

lightness, designed to stand the test of time (every Gravel Titan frame is covered by a

the Presezzo plant, just outside Bergamo, using the proprietary Jazz Carbon technology, which

lifetime warranty). Internal cable routing maintains clean lines and protects against dust,

combines Filament Winding and Resin Transfer Molding to achieve precise and repeatable

mud, and the elements. Its bikepacking-ready design makes long trips a breeze, while the

control over the carbon structure. The down tube varies in width along its length: at the top, it

generous wheel clearance allows for tires up to 50 mm wide, enabling you to tackle even the

follows the profile of the front wheel, while lower down it helps direct airflow around the water

most technical trails. It’s worth noting that the tubes with varying cross-sections reduce

bottles. The pursuit of performance does not come at the expense of practicality: in fact,

vibration transfer, improving overall riding comfort even after many hours in the saddle.

a storage compartment can be integrated into the down tube to carry essential tools and accessories. The result is a gravel racing bike capable of delivering speed on fast-flowing trails, yet with the control suited to modern gravel riding. 3T Bike - +39 035.4943451 - info@3t.bike

Bottecchia – +39 0426.311724 - info@bottecchia.com

TECHNICAL DATA SHEET

Frame: Grade 9 brushed titanium Fork: carbon Groupset: Shimano GRX610 12-speed

Frame: Jazz Carbon Front Fork: 3T Fango RaceMax2 Integral Groupset: Campagnolo Super Record WRL 13S Gravel

Brakes: Shimano RX410 disc brakes Wheels: ITM FUGA 40/5 Tires: Vittoria Terreno 700x40 TNT

Brakes: Campagnolo Super Record with 160-mm rotors Wheels: 3T Discus 45|40 LTD Tires: Schwalbe G-One RS 700×45

GRAVEL

DRALI MILAN0

GREGARIO

Zenith carries on the legacy of Drali Milano and propels it toward a new vision of adventure—a

VERA AR is the first complete model from Gregario, a startup founded in 2019 based on an

more refined form of exploration, characterized by long distances and uncharted territories.

idea by Salvatore Botrugno and Paolo Baldissera. The frame, designed and developed in

This is immediately evident in the clean, minimalist lines of the high-modulus carbon frame,

Italy, is built using innovative, patented variable-geometry molding technology, which allows

ZENITH

free of excess. Zenith maintains a sense of efficiency reminiscent of road bikes, yet without the sometimes excessive stiffness that characterizes more competition-oriented platforms. The asymmetric bottom bracket and chainstays—designed according to the same philosophy— are not merely an engineering solution but a way to enhance the connection between rider and terrain. Power transfer is effective, while control remains consistent even in the most demanding situations. The generous wheel clearance (up to 47 mm) further expands its range of use. The frame features a UDH mount, ensuring full compatibility with any drivetrain groupset. Drali Milano - +39 02.84892829 - info@ciclidralimilano.it

VERA AR

for the creation of a truly custom, one-piece monocoque with no joints or compromises. Produced in a single lamination process, the VERA AR is an aero-road bike resulting from meticulous research where nothing is left to chance: every design decision stems from an in-depth analysis of the interactions between the frame, components, and the rider in motion, thanks to Gregario’s expertise in the field of CFD (Computational Fluid Dynamics). This technique analyzes how a fluid moves around an object and is a fundamental tool for designing aerodynamic bikes and components, as it allows for the simulation of how air flows around the rider while pedaling. Furthermore, the fork integrates perfectly with the frame, improving the overall aerodynamics of the head tube and down tube. Gregario - info@gregariocycling.com

TECHNICAL DATA SHEET

Frame: HM - T800 carbon fiber Fork: Deda Gera Curvy Groupset: SRAM Red

Brakes: disc brakes Wheels: Fulcrum Sharq Tires: Vittoria Terreno

TECHNICAL DATA SHEET

Frame: carbon fiber Fork: carbon Group: Custom Selection

Brakes: Custom Selection Wheels: Custom Selection Tires: Custom Selection

ITALY SPECIAL

A BRIDGE FOR LONG DISTANCES

The TT 314 adapter and the Tower Bridge mount are a practical demonstration of Deda’s ingenuity in solving problems. In just a few minutes, you can reconfigure your bike for triathlon or ultracycling ngenuity, imagination, and technical knowledge of the product. These are the

TOWER BRIDGE

skills that define Deda’s philosophy and industrial approach, and that have

Tower Bridge is a new addition that will enhance Deda’s product lineup starting

led the Campagnola Cremasca-based company to become a pioneer in high-

in September 2026. It is a water bottle cage developed specifically for the TT314

end bicycle components. Drawing on everyday experiences—the small and large

system. Designed for front mounting, it allows the water bottle to be positioned

challenges of life on a bike—Deda continually strives to develop new solutions that

horizontally between the extensions of a time trial or triathlon handlebar, creating

meet cyclists’ needs, harnessing the ingenuity and creativity of its engineers and

an extremely functional and aerodynamic setup. The position of the water bottle

designers. For example, a prime example of Deda’s problem-solving capabilities

helps “fill” the space between the rider’s arms, reducing aerodynamic turbulence

can be found in a series of intelligent solutions designed for triathletes and

and allowing the rider to drink without breaking their racing position. The rail system

ultracyclists. These are two mutually compatible systems that meet the needs of

allows for the installation of up to two bottle cages, facilitating hydration and the

those who spend long hours in the saddle.

quick replacement of water bottles at aid stations during the race.

THREE-HUNDRED AND FOURTEEN

The TT 314, launched in 2025, is an adapter specifically designed to mount time trial or triathlon aerobars on the Alanera RS and other integrated handlebars available on the market. This is a highly appealing solution for a very specific niche: triathletes who don’t own a time trial bike but use a road bike for training and races, or ultracyclists. The kit includes a composite clip that adapts to the aerodynamic shape of the handlebar; installation takes just five minutes, and it comes with a 60 mm height and a 30° angle. Other height options (20, 40, 80, 100, and 120 mm) and four angled spacers (10°, 15°, 20°, and 25°) are also available as accessories for custom adjustments. The TT 314 can be mounted with Deda Jet2 extensions, but a mounting kit is also available for Fast Pro, Parabolica Pro, or a clamp/elbow rest/padding kit to mount Fastblack2 or Parabolica 1 & 2, depending on the intended use and required performance level. The choice of name is also interesting: 314 is not a serial number, but a small tribute to pi, its perfection, and its ability to solve a wide variety of problems.

TECHNICAL SPECIFICATIONS (TT 314)

Materials • Clip: composite, 3D-printed • Shims and plates: 6061 aluminum Heights and spacers: • 60 mm included • 80 mm (sold separately) • 100 mm (sold separately) • 120 mm (sold separately)

Angled thickness: 30° Armrest adjustment: 115 mm – 165 mm Armrest retraction: +/- 15 mm Accessories available separately: • Clamp kit for Ø 22.2 mm extensions (Fast Pro) • Clamp kit for extensions, Ø 24.0 mm (Fastblack 2, Parabolica Pro, Parabolica 1/2) Weight: 400 g

info@dedaelementi.com - dedaelementi.com

Raicam & Fox

International Bike Festival

ITALY SPECIAL

SAFETY REVOLUTION The Aerobag Bibshort is the first pair of shorts designed by Nalini to incorporate an airbag system. Lightweight, ergonomic, and reusable, it activates automatically in the event of a fall, helping to protect the pelvis and upper body without compromising comfort or freedom of movement

he world of cycling has always fascinated enthusiasts and industry

great fit, and freedom of movement even during the most intense rides.

professionals alike with its capacity for innovation, developing products that reflect the present and anticipate the future. Among the new products

Safety is further enhanced by the choice of materials. The bib shorts are made

that have sparked the most curiosity due to their potential is the Nalini Aerobag

from a technical fabric containing Dyneema® fibers—one of the strongest

Bibshort, the first pair of cycling shorts designed to incorporate an airbag system

materials in the world—and are valued for their abrasion- and cut-resistant

developed specifically for this sport. The product is the result of a fusion of

properties. This solution is designed to offer greater protection in the event of a

technological innovation, materials research, and racing culture—elements that

fall on the asphalt, without compromising elasticity, breathability, and comfort

have always set this Italian company apart.

in the saddle. The system is reusable and designed for continuous use. After the

Designed for road cycling, gravel, and MTB, the Nalini Aerobag bib shorts introduce

airbag is deployed, simply replace the CO₂ cartridge to make the device ready for

a new concept in active protection: discreet, lightweight, ergonomic, and fully

use again. The bib shorts can also be worn without the airbag system, offering the

integrated into technical apparel.

athlete maximum flexibility based on their needs.

The shorts are designed to naturally accommodate the system developed by Aerobag, which consists of a compact airbag that deploys in about 100 milliseconds when the device detects a fall. Once inflated, the airbag helps protect the pelvis and upper body during impact. The bib shorts are designed to ensure a stable and ergonomic fit, even while incorporating highly advanced technology. The straps and waistband feature dedicated slots for integrating the airbag, while a rear pocket houses the device and the CO₂ cartridge. Despite its high-tech features, the system weighs only about 500 grams, ensuring comfort, a

“For now, we’ve designed and produced the pants first—which are, in fact, the most important item—but this is only the first step. New developments focused on other technical garments will follow. The device is already quite lightweight, but as research progresses, its weight will be further reduced, and over time, it could become as essential as helmets are today.” Giuseppe Bovo, General Manager of Nalini

BIB TECHNICAL SPECIFICATIONS

• Bib design with dedicated slots for airbag integration • Dedicated rear pocket for holding a CO2 cartridge and device

AEROBAG TECHNICAL SPECIFICATIONS

• Technical fabric with high-strength Dyneema fibers • Abrasion-resistant properties • Cut-resistant properties

• Built-in gyroscope module for fall detection • Automatic activation in approximately 100 milliseconds in the event of a fall

• Protection for the pelvis and upper body • Total system weight: approximately 500 g • Reusable system with replaceable CO2 cartridge

The Nalini Aerobag bib shorts and the electronic safety device are sold separately and are not included in a single package. It is therefore important to choose the correct size for the device based on the size of the bib shorts you purchase, to ensure proper compatibility and fit. Nalini - +39 0376.660969 - info@nalini.com

ITALY SPECIAL

The Taipan (pictured on the left) is Abus's gravel helmet; on the right is the Targon, designed specifically for trail and enduro riding

ABUS: "MADE IN ITALY" AS A DRIVER OF GROWTH From road to gravel, to trail and enduro: with Taipan, Targon, and the new Maxi Studio hub, scheduled for 2027, the German brand is expanding the role of Italian production in its international strategy

or Abus, “Made in Italy” is becoming an increasingly important factor in

as parts of a broader vision, in which the knowledge gained in one category can

the company’s industrial development and the evolution of its helmet

contribute to the development of the others. The lightweight design developed for

lineup. In recent years, the German brand’s Italian production has been

road cycling can become an advantage on long-distance gravel rides. Ventilation

primarily associated with the road segment and with products designed for high-

management can be applied to a helmet designed for more technical trails. Work

performance cycling. Today, that same wealth of expertise is being applied to

on fit and comfort can improve products intended to be worn for many hours. It

different disciplines, with the goal of creating a broader, more versatile product

is precisely this cross-pollination between disciplines that makes “Made in Italy” a

lineup. The result is a journey that begins on the road and extends to gravel,

strategic element—and not merely a geographical indication.

bikepacking, mountain biking, and enduro. THE NEW MAXI STUDIO FROM THE WORLD OF ROAD RACING

The expansion of the product line has also led to greater production complexity,

Abus’s growth in the premium helmet segment has been driven by a strong

increasing the number of models, variants, sizes, and configurations to manage.

focus on road cycling products. The AirBreaker and GameChanger are the most

This development has required continuous evolution of the organization and its

representative examples of this, along with their respective 2.0 versions, which

processes. Production capacity has grown rapidly compared to the past, but

today lead the brand’s road performance lineup. Aerodynamics, ventilation,

rising demand and the gradual expansion of the product offering have highlighted

lightness, comfort, and fit have been the main areas of research for years.

the need for an even more modern facility designed to meet future needs. At

However, this expertise is not limited to a single discipline. The market has

times, the balance between growing demand and available capacity can affect

become more diverse, the boundaries between categories are less rigid, and

production lead times and the availability of certain products. The new Maxi

riders often switch between different types of bikes, seeking products capable

Studio facility, scheduled for 2027, is designed to address precisely this need. The

of accompanying them in various settings. The Abus Made in Italy lineup reflects

project represents a direct investment by Abus and aims to create a larger, more

this very evolution.

efficient production base capable of supporting the growth projected for the coming years. The new facility will improve workflow organization and speed up

... ALL OFF-ROAD MODELS: TAIPAN AND TARGON

the transition between development, industrialization, and production. The goal

Taipan marks the transition into the world of gravel and bikepacking. It’s a product

is not only to produce more, but to produce better, with greater consistency,

designed for riders tackling mixed terrain, long days in the saddle, and rides where

and with a structure capable of supporting the brand’s entry into new product

performance, comfort, and versatility must all come together. It’s not simply a

categories.

matter of adapting a road helmet for a new audience. Gravel riding, in fact, requires a specific approach because it combines speed, endurance, uneven surfaces, and

A LONG-TERM INVESTMENT

riding styles that are often very different from one another. Alongside gravel, Abus

The new Maxi Studio confirms that, for Abus, “Made in Italy” is not a choice tied

has decided to strengthen its presence in the more technical off-road world as well.

to a single product, but a long-term investment. It means retaining expertise,

Targon marks a further expansion of the lineup, bringing Italian manufacturing into

technical development, and production capacity in our country; strengthening

the trail and enduro segments. The ability to switch from an

the link between product design and manufacturing; and

open configuration to a full-face design meets the needs of

responding more quickly to market changes. The expansion

those seeking a versatile model that can be used both during

of the product line demonstrates that the Italian hub is poised

regular rides and on the most challenging sections.

to play an increasingly significant role within the group. Road products will continue to represent a fundamental

AN INCREASINGLY MULTIDISCIPLINARY RANGE

part of Abus’s identity, but they will be complemented by an

Taipan and Targon clearly illustrate the change underway.

increasingly comprehensive lineup. Taipan and Targon are

Abus’s Italian production is no longer tied exclusively to the

two concrete examples of this transformation, but above

road cycling world, but is becoming an industrial and design hub

all, they point in one direction: building a product line in

capable of supporting multiple disciplines, each with its own

Italy capable of catering to a diverse range of cyclists, from

specific characteristics and needs. Road, gravel, bikepacking,

road racing to gravel adventures, all the way to the most

trail, and enduro are not viewed as separate categories, but

technical mountain bike trails. Abus - +39 0542.34720 - abusitalia@abus.it

ITALY SPECIAL

PERUZZO: CARRYING EVOLUTION FORWARD

With Pure Instinct Icon, the Veneto-based company continues a journey built over the years on listening to cyclists’ needs, transforming design expertise, construction quality, and Made in Italy manufacturing into practical mobility solutions by Davide L. Bertagna

rom 1972 to the present, Peruzzo has navigated over half a century of evo-

“Made in Italy” and offering a comprehensive product line that includes tow-hitch,

lution in the cycling market, transforming itself from an OEM manufacturer

roof-mounted, and tailgate bike racks; solutions for 4x4 vehicles; maintenance

of chain covers into a specialist in bike transport systems. Headquartered

stands; wall mounts; and numerous dedicated accessories. The brand’s growth has

in Rossano Veneto in the province of Vicenza, the company is now a family-owned

been accompanied by a consistent ability to adapt to changes in the industry. With

business operating in 55 countries, maintaining a production process that is entirely

the gradual decline of the chain guard market, Peruzzo chose to focus its expertise and investments on developing bicycle transport systems—a segment in which it is now one of the leading players in Europe. This journey gained new momentum in 2015 with the arrival of the second generation of the Peruzzo family, who led a phase of profound organizational evolution, guiding the transition from a predominantly artisanal operation to a company with an industrial structure increasingly focused on innovation, quality, and international expansion. In recent years, it has been the e-bike market in particular that has redefined user needs. The weight, dimensions, and characteristics of pedal-assisted bikes have in fact driven the growing popularity of tow-hitch bike racks, now considered the most practical and safe solution for transportation. Peruzzo anticipated this shift early on, focusing on the development of dedicated products and the expansion of its research and testing activities. Among the most significant investments is the in-house test platform, a sophisticated piece of equipment capable of simulating, in just a few hours, years of use on rough terrain and under particularly demanding operating conditions. This is complemented by a supply chain deeply rooted in the local area: 93% of suppliers are Italian, and 67% are located in the Veneto region—a choice that allows the company to maintain direct control over production quality and supply chain efficiency. This philosophy is rounded out by a particular focus on the availability of replacement parts and the reparability of products, with the goal of extending their lifecycle and reducing their environmental impact.

TECHNICAL SPECIFICATIONS - PURE INSTINCT ICON

Maximum total load: 60 kg Number of bikes: 1 / 2+1 / 3 / 4 Maximum wheelbase: 130 cm

Bicycle rack lock: yes Lock for bike rack: yes Fat bikes: no

WHAT’S NEW FOR 2026

It is in this context that the Pure Instinct Icon was born—the new tow-hitch bike rack developed to meet the needs of contemporary mobility. Designed to combine

ITALY SPECIAL

sturdiness, practicality, and compactness, this new evolution of the Pure Instinct is

secure installation, while the practical tilt pedal provides access to the trunk with-

available in versions for one to four bicycles, offering a versatile solution for both

out having to remove the bike rack. The fully collapsible design facilitates trans-

traditional users and those traveling with e-bikes. The two-bike version is, in fact,

port and storage when the product is not in use, while the wide wheel rests and

compatible with transporting pedal-assisted models and supports a total load of

straps with ratchet buckles ensure the bikes are securely fastened during the trip.

up to 60 kg. With a special accessory, it can also be converted into a three-bike

Compatible with all tow hooks that comply with the European ISO 50 standard,

configuration, further expanding its range of uses. From a design perspective, the

the Pure Instinct Icon also features a scratch-resistant finish, a cable with a com-

Pure Instinct Icon focuses on simplicity and functionality. The quick-release system

bination lock, and a range of dedicated accessories, including an adapter for mod-

for the tow hook, equipped with an integrated anti-theft lock, allows for fast and

els with wheels smaller than 24 inches.

The Interview Paola Peruzzo coo

There have been many changes. From the rise of gravel bikes to e-bikes, develWhat were the key considerations

oping a product that adapts to new needs is increasingly challenging—but we

that guided the development of Pure

love a challenge. For years, the domestic market—as well as many in Southern

Instinct Icon?

Europe—favored tailgate-mounted bike racks because they offered a practical

Our Art. 708 Pure Instinct, although it

and economical solution, but the evolution of the automotive industry—which in-

remains a top seller today, was intro-

volves increasingly lighter vehicle bodies to reduce fuel consumption—no longer

duced over 15 years ago and reflected

allows for the use of this tailgate-mounted solution and forces many users to

the market needs of that time. As we

choose alternatives, such as tow-hitch mounts. It is this evolution that drives our

all know, the cycling world has seen a

technical team to focus on constant improvements in the field of tow-hitch bike

strong shift toward e-bikes, and al-

racks, which currently represent the only solution that ensures safe transport.

though the current Pure Instinct still more than adequately meets today’s market demands, we felt the need to improve certain features that were limiting its

What sets Pure Instinct Icon apart from other solutions on the market?

performance—first and foremost, a track width that was too short.

The key strength that has always set the Pure Instinct apart from its competitors is that it doesn’t force users to compromise in order to get a good product

What are the main differences compared to the previous generation of Pure

at the right price. The new Pure Instinct Icon was designed—right from the very

Instinct?

first technical meetings—with this point firmly in mind. We also always like to

The main new feature is the ability to load bikes with a wheelbase of up to 130

emphasize that every one of our products is built to last; that’s why, right from

cm. Considering that the wheelbase of the current Pure Instinct is 120 cm, we’ve

the design phase, we strive to create a bike rack that’s not only durable but also

taken a major step forward by developing our own lights for the first time. This

easy to repair if necessary. With every launch of a new model, we offer a range of

investment in a fundamental element—both from a functional and aesthetic

replacement parts at very affordable prices to encourage users to repair rather

standpoint—will further set the product apart on the road with its modern and

than throw away. This is good for our customers’ wallets but also—and above

eye-catching design. The rail and lighting locking system—which has always been

all—for the environment.

one of the most appreciated features of the previous version—has evolved into a faster, more practical, and more intuitive system. In addition to this technical

What aspects should a retailer highlight to best showcase Pure Instinct Icon to

innovation, there are also small, thoughtful details that, in everyday use, are a

the end customer?

great help to the end user, such as the inclusion of dedicated cable guides inte-

The Pure Instinct Icon has retained the features so beloved by our customers,

grated into the product that ensure proper routing of the light cables and, when

such as its extremely compact design and a price that’s affordable to a wide

used with the dedicated plug holder already included in the previous version, will

range of potential buyers. However, it also represents a solution that allows re-

provide greater organization and functionality for the electrical components

tailers to sell not just a bike rack but a product with many accessories already

both during use and when the product is in storage. Also worth noting are the

available, such as the Spazio box, which will allow retailers to maintain a connec-

current and future accessories being developed for the new Pure Instinct Icon,

tion with their customers—who, as new athletic or family needs arise, can turn to

such as the kids’ bike kit, which allows for easy loading of bikes 20” and smaller,

them to purchase the accessory that best meets their requirements. We would

the spacious Spazio box, which also saw impressive sales figures for the previous

like to emphasize that the Pure Instinct Icon—and all the improvements made

version (exceeding even our own expectations); and more accessories are on the

compared to the previous version—stem from listening to our customers. With-

way for the 2027 season that will further round out the lineup to meet the widest

in our company, there is a constant direct line of communication between our

range of transport needs. We have also expanded our product range, which pre-

customer service team, which gathers feedback from retailers and users of our

viously included the classic 2-bike version for e-bikes, as well as the 3- and 4-bike

products, and our engineering department. Every single suggestion for improve-

versions, by adding a third-bike kit compatible with the 2-bike version and the

ment has been taken into account and incorporated into the design of the Pure

brand-new single-bike version.

Instinct Icon, which represents for us not only a response but also, and above all, our thanks to all those who—even through constructive criticism—have helped

How has the bike rack market changed over the past fifteen years?

us grow and improve!

peruzzosrl.com

ITALY SPECIAL

RACE-READY GRAVEL Pirelli introduces its new racing line, the High Performance Line. Manufactured in Italy, it incorporates the latest technologies for compounds, casings, and tread patterns by Gabriele Vazzola

arlo Di Clemente, Pirelli’s product manager for the road and gravel sectors, introduces us to the Milan-based company’s “Made in Italy” gravel tire lineup. The reshoring of production has enabled the introduction of new technologies

and greater control over manufacturing and the final quality of the tires, which come in four different tread patterns and are available in various sizes and colors.

The Interview Carlo Di Clemente product manager Pirelli

come from there, and everyone is watching how those markets are evolving—they’re What's new in the high-performance

true trendsetters for the off-road segment. Just look at the increase in tire widths—the

gravel bike lineup manufactured in Italy?

market is shifting more and more toward 50 mm, following the mantra: “wider is better.”

We have updated the lineup by introducing new technologies and a new tread pattern.

But isn't there a drawback in terms of smoothness?

The lineup is organized by tread pattern

With previous-generation tires, there was a greater difference between one size and

according to terrain type, starting with the

another. Now the tire designs have adapted to these larger volumes, and the difference

most compact (hardpack) surfaces, where

in rolling resistance is very minimal. We’re talking about values around 5% for each size

we offer two products: the RH, featuring

increase; it’s a minimal drawback that’s offset by greater comfort and better grip. To get

the new semi-slick racing tread pattern, and the H. For mixed terrain, we have the M and the RM, the latter designed specifically for racing. And finally, the S, a version for softer terrains like mud or sand. The new RH is the fastest, featuring a slick center section and very aggressive knobs on the sides. It’s the tire all our athletes used at Unbound. We also have a new compound called SmartEvo GR, with all the features suited for off-road use and made with FSC-certified natural rubber. Not only have we updated the compound, but we’ve also adapted the ProWall structure for gravel riding with sidewall reinforcements and an additional puncture-resistant layer beneath the tread. This type of construction features a 120 TPI nylon casing with bead-tobead protection, which also improves cut resistance.

the most out of your tires, depending on how you use them, you can even mix and match patterns. This trend is already well-established in MTB and is now making its way into gravel riding as well. This is why our tires have a similar shoulder construction design and can work well together regardless of their different tread patterns. Where is gravel heading? How is it evolving? The sport is evolving on so many fronts, especially on the technical side. We’re exploring new tire sizes, new combinations, and the use of suspension. We’re at a crucial point where there’s an increasing focus on performance, even in races, and in the future we’ll see teams that are much more similar to those in the road racing world. I imagine there will soon be a lot of focus on tires from an aerodynamic standpoint as well, and 32” wheels

What improvements have you noticed as a result of these new technologies? As for the racing models—the RH and RM—we focused primarily on improving rolling efficiency, achieving excellent results. Thanks to the introduction of new technologies, the improvement ranges from 17 to 20%. Overall, we’ve also seen positive results in another key aspect of a modern gravel tire: puncture resistance—both in the tread and on the

are on the way. It’s a trend the industry is driving, and it’s unlikely to stop. Furthermore, it seems there are tangible benefits in gravel racing more so than in other disciplines. How do you relate to the world of racing and the professionals?

sidewalls—with improvements ranging from 7 to 20%.

At the team and athlete level, we have a very strong roster. The athletes also support

Which of your tires is the most popular?

new products. In addition, the Americans give us insight into that market and are also

It depends on the markets. So far, it’s been the M, because it’s the most versatile tire,

performing very well. Canadian Ben Perry finished in the top ten at The Traka, and he’s one

but since we introduced the RH—and thanks in part to its success in North America—

of the strongest athletes globally. In Europe, there’s Mattia De Marchi with his team, The

we expect it will soon take its place. The most important trends in the gravel world

Grip, and all of our road and XC teams also race on gravel bikes.

us in developing our product line, where they help us focus especially on fine-tuning

HARDPACK

MIXED TERRAIN

CINTURATO GRAVEL H

CINTURATO GRAVEL RH

CINTURATO GRAVEL M

CINTURATO GRAVEL RM

CINTURATO GRAVEL S

Dimensions: 650x45B 650x50B 700x35C 700x40C 700x45C 700x50C

Dimensions: 700x40C 700x45C 700x50C 700x55C

Dimensions: 650x45B 650x50B 700x35C 700x40C 700x45C 700x50C

Dimensions: 700x35C 700x40C 700x45C 700x50C 700x55C

Dimensions: 650x50B 700x40C 700x45C 700x50C

Colors: standard classic retro

Colors: standard classic retro team edition

Colors: standard classic retro

pirelli.it

SOFT TERRAIN

Colors: standard classic retro team edition

Colors: standard classic

* Not all combinations of sizes, technologies, and colors are available. For more details, visit the website.

ITALY SPECIAL

RECORD-BREAKER PREDATOR//02 is the new version of Prologo’s revolutionary, patented TT/TRI saddle, featuring an injection-molded carbon base. Developed in collaboration with internationally renowned triathletes and World Tour time trial specialists, it offers greater compatibility and two specific configurations

eveloped in collaboration with triathlete Sam Laidlow and the World

and wind tunnel testing, with the goal of helping riders maintain a forward,

Tour team Visma | Lease a Bike, the PREDATOR//02 represents the latest

aggressive, and efficient riding position even over extended periods.

evolution of Prologo’s saddle designed for triathlons and time trials. The

main innovation is the introduction of the Nack rail in Nano Carbon Fiber, with a

The injection-molded carbon construction makes it possible to offer the solutions

standard cross-section of 7 × 9 mm. This design allows the saddle to be mounted

developed for this project to a wider audience of triathletes and competitive

on nearly all seatposts and clamping systems available on the market, expanding

athletes. The dimensions remain compact at 260 × 110 mm, while the weight starts

the compatibility of Predator technology.

at 159 grams. The model is available in two versions, distinguished primarily by the

Modularity, one of the project’s distinctive features, remains unchanged. The base

width of the front section. The PREDATOR//02TT, designed for

and rail are two separate components and have been redesigned to be replaced

time trials, features a narrower and more compact nose, 50 mm

more easily. Users can therefore change or upgrade the saddle while continuing to

wide. The PREDATOR//02TRI, on the other hand, features a wider

use the same rail.

and more padded front section, measuring 60 mm, designed

The new version features a matte black finish and retains the key features of the

to offer greater support and comfort during the long legs of a

Predator platform. The aerodynamic design was developed using CFD simulations

triathlon.

PREDATOR//02TRI

Dimensions: 260x110 mm Shape: flat Nose width: 60 mm Ø Rail: Nack (7 × 9 mm) Weight of the wide version: 169 grams

Visit the website

PREDATOR 02TT

Dimensions: 260 x 110 mm Shape: flat Nose width: 50 mm Ø Rail: Nack (7 × 9 mm) Weight: 159 grams

Prologo - +39 039.6823507 - info@prologotouch.com

FOCUS PRODUCT

THE ART OF OFF-ROAD RIDING A Complete Guide to FSA Gravel Handlebars: From ultracycling to competitive riding, including adventures and bikepacking, there’s something for every need, riding style, and price range

n the contemporary gravel scene—a constantly evolving sector where cyclists' needs range from fast-paced races to multi-day bikepacking adventures—FSA continues to be a benchmark for the entire market. The company has successfully developed

a comprehensive line of handlebars, capable of precisely and comprehensively meeting every type of need, riding style, and price range. From material selection to the ergonomic design of contact points, FSA’s gravel lineup embodies the perfect blend of build quality, reliability, and a constant pursuit of performance. A comprehensive catalog designed to offer retailers, manufacturers, and enthusiasts solutions born on the race course and refined during the most challenging rides.

K-FORCE AGX + LOOP EXTENSION

At the heart of the FSA lineup is the combination of the K-FORCE AGX handlebar and the AGX LOOP Extension, designed for cyclists seeking peak performance in competitive gravel riding and ultra-distance races. Constructed from monocoque carbon, the K-FORCE AGX offers the perfect balance between structural stiffness, responsiveness, and vibration absorption on the roughest terrain. Geometrically, it features a 25° flare—an outward expansion TECHNICAL DATA SHEET

Carbon construction Rise: 10 mm Offset: 50 mm Flare: 25° Drop: 100 mm Reach: 70 mm Sizes: 31.8 mm x 42-44-46 cm Weight: handlebar - 216 g (42 cm) extensions with hardware - 372 g

that widens the grip at the lower part of the drops by 50 mm. This design ensures stability, better weight distribution, and excellent control on technical sections and descents. With a 70 mm reach and a 100 mm drop, it allows for a smooth transition from an aerodynamic position to a more upright posture, reducing fatigue in the hands and shoulders during long rides. Developed for endurance events like Unbound Gravel, the AGX LOOP Extension removable carbon armrests allow you to assume an optimal aerodynamic position. They are adjustable in length and armrest placement and offer multiple grip points to relieve muscle strain. The loop design also creates a clean and secure cockpit for mounting bikepacking bags, ensuring a balanced and efficient ride.

PRO-WING AGX TECHNICAL DATA SHEET

Aluminum construction Rise: 10 mm Offset: 50 mm Flare: 25° Drop: 100 mm Reach: 70 mm Sizes: 31.8 mm x 42-44-46 cm Weight: 475 g (42 cm)

Designed for those who see gravel riding as a form of exploration and travel, the PROWING AGX handlebar reimagines the riding experience with its distinctive design. The most striking feature is the integrated front extensions, molded directly into the handlebar’s structure. Designed to make riding more comfortable on both dirt roads and long paved stretches, the extensions allow you to maintain a more relaxed position while reducing strain on your hands and wrists. At the same time, they facilitate an aerodynamic posture and create ample practical space for mounting accessories such as bike computers, lights, and front bags. The Pro-Wing AGX is the first FSA handlebar TO feature a pronounced 25° flare (+50 mm in the low grip), combined with redesigned drops and reach to achieve the ideal ergonomic setup. This configuration ensures optimal control and excellent stability even when the bike is fully loaded.

K-WING AGX

A-WING PRO

Inspired by the ergonomics of the K-Wing road handlebar, this full-carbon

FSA's aluminum option for riders seeking maximum strength. Designed for

handlebar is designed for adventure, gravel, and cyclocross riding. It features ACR

gravel, adventure, and cyclocross, it features the ACR system, sculpted

(Aerodynamic Integrated Cable Routing) technology for internal cable routing,

contact surfaces, and flared drops, ensuring great reliability, handling, and

sculpted upper and lower grip surfaces for an anatomical grip, and flared drops

high durability.

that improve control and aerodynamics. TECHNICAL DATA SHEET

Carbon construction Rise: 5 mm Offset: 50 mm Flare: 25° Drop: 115 mm Reach: 76 mm Sizes: 31.8 mm x 40-42-44-4648 cm Weight: 238 g (42 cm)

TECHNICAL DATA SHEET

Aluminum construction Rise: 2.5 mm Offset: 50 mm Flare: 15° Drop: 121 mm Reach: 88 mm Sizes: 31.8 mm x 42-44-46 cm Weight: 320 g (42 cm)

FSA - +39 039.6885265 - fullspeedahead.com 30

FOCUS PRODUCT

THE RACING CAR The 795 Blade RS3 is Look's new road bike, featuring a lighter, more aerodynamic frame and a wide range of customization options. For those seeking performance and balance at the pinnacle of 40 years of evolution TECHNICAL DATA SHEET OUR CONFIGURATION

Frame: 795 Blade RS 3, Iconic Prisme Replica color Groupset: Campagnolo Super Record 13-speed wireless Brakes: Campagnolo Super Record Wheels: Bora Ultra WTO 60 Team Tires: Vittoria Corsa Pro Components: Aero Carbon Look

he Look road bike designed for

professionals

and

ad-

vanced amateurs seeking un-

compromising performance. Now in its third generation, the 795 Blade further enhances the features that make it the perfect race bike, capable of satisfying even the most

890 grams, crafted in Burgundy (and backed by a lifetime warranty), deliver su-

demanding cyclists and maximizing

perior handling and direct, immediate power transfer, allowing every watt to be

their performance. Advanced aero-

channeled directly onto the road. The most demanding cyclists can choose the 795

dynamics and a frame weighing just

Blade RS3 in six sizes, each with its own specific geometry, and more than 350 possible setup configurations. The 795 Blade RS3 (used by Team Cofidis in the most recent Tour de France) is built according to a holistic philosophy in pursuit of the perfect harmonious balance between aerodynamics, lightness, and power transfer. In addition to laboratory testing, the bike was tested under real-world conditions to identify advantages in tangible race scenarios such as breakaways, climbs, and headwinds—from the first kilometer to the last. Each section of the frame was individually optimized to meet specific aerodynamic and structural objectives. At the front, the priority is to reduce aerodynamic drag and ensure stiffness, while at the rear, the goal is to improve turbulence management with thinner tubes that offer greater flexibility. The result is an integrated design in which every element is engineered in relation to the others, and performance is maximized in every respect. Stiffness and lightness are balanced at crucial points, making the 795 Blade RS 3 10% stiffer than the World Tour average, while maintaining the right amount of flexibility where needed—such as in the patented flexible upper chainstays. The wheel clearance accommodates tires up to 34 mm for a smooth, quiet ride and versatile use on various trails and in different conditions.

lookcycle.com

THE DEGREASER THAT DOESN'T REQUIRE WATER

Svitol Bike is expanding its product line with a solution for thorough drivetrain cleaning. Available in 500-ml and 5-liter sizes, this product meets the needs of both individual cyclists and professional service providers he drivetrain is one of the most delicate and heavily used parts of a bike: the chain, chainrings, cassette, shifters, and derailleur operate continuously and are exposed to buildup of grease, oil, and dirt. Regular, targeted cleaning of

these components is therefore essential to help keep the ride smooth and reduce wear. Svitol Bike’s Super Degreaser offers a technical and practical solution for degreasing the drivetrain. Thanks to its solvent-based formula and dry degreasing technology, the product acts quickly, removing grease, oil, dust, and tar without leaving residue and without requiring rinsing with water. After application, it evaporates, leaving the treated surface clean and ready for the next step. This feature also makes it particularly suitable for e-bike maintenance, where the ability to work without water is a real advantage. The product is safe for drivetrain components and is designed for targeted use on the chain, chainrings, cassette, shifter levers, and derailleur. Super Sgrassatore is available in two sizes, designed to meet different usage needs. The 500-ml spray bottle, with a 360° spray and 100% active ingredient, is practical, easy to use, and ideal for routine bike maintenance. The 5-liter size, on the other hand, is designed for more professional and continuous use, suitable for repair shops, bike shops, teams, rental companies, and any business that performs cleaning and maintenance more frequently. For this size, we recommend using a brush to precisely reach even the least accessible areas of the drivetrain. For light dirt, simply apply a generous amount of the product to the chain, cassette, and derailleur, let it drain off, and remove any excess with a soft cloth. For more stubborn dirt, apply the product to the affected area, scrub with a brush, reapply, and let it dry. Once finished, the chain is ready to be lubricated.

svitol.it 31

FOCUS PRODUCT

Kaddy

Kombo

RENEWAL BEGINS WITH CONTINUITY With its 2027 lineup, Brera is expanding its product range through an evolution of its entire entry-level segment. New frames, updated features, and the continued partnership with Vinka and Bafang demonstrate a strategy focused on reliability and competitiveness

sector, not only in Italy but also across Europe—there are companies that

The new collection that Brera will preview at IBF 2026 (booth J5) represents

continue to grow by focusing on a clear strategy: well-designed products, proper

a comprehensive update of its entire urban and trekking lineup, featuring a

price positioning, and reliable technology partners. Among the companies achieving

streamlined product range and significant technical advancements. There will be

outstanding results, Brera stands out. After two years of growth in both the Italian

a total of ten new models: two high-performance models, four eBikes (the stars of

and international markets, it is introducing the new 2027 eBike lineup—technically

the season)—namely, the Freedom (men’s and women’s), the Domina in sizes 26 and

and aesthetically updated yet faithful to a philosophy that prioritizes reliability

28, the Active, and the Horizonte Style—and finally four children’s models, including

and continuity. Development efforts have focused in particular on the entry-level

Brera’s first entry-level models, Birba for girls and Birbante for boys. Noteworthy is

segment, a strategic area for the Italian brand. The new models feature completely

the adoption of newly designed frames with fully integrated cable routing—a solution

redesigned frames, updated geometries, and a refreshed design, accompanied by

that enhances the clean lines of the design and provides greater protection for the

new graphics. Among the most significant changes are the integration of internal

wiring, with an updated design that aims to combine functionality, practicality, and

cable routing within the frame and the adoption of next-generation displays, with

aesthetics. Furthermore, the 2027 line stands out for its new color schemes and

the aim of improving both aesthetics and the user experience.

meticulous attention to detail, with rack and fenders painted to match the frame—a

n a market that continues to show signs of a slowdown—especially in the e-bike

WHAT'S NEW IN THE 2027 LINEUP

solution that enhances the bike’s appearance without compromising its suitability STRATEGIC PARTNERSHIPS

for everyday use.

A distinctive feature of the new collection is the continuation of collaborations with Bafang and Vinka, two partners with whom Brera continues to work not

The entire lineup shares a significantly updated technical platform. In fact, new

only for commercial reasons but, above all, because of the proven reliability of

color displays are making their debut, designed to provide a clearer readout

their respective solutions. This decision underscores the company’s commitment

of information and a more intuitive interface, while the lighting system has

to offering e-bikes that deliver consistent performance, ease of service, and

been enhanced to improve safety and visibility. Brera also introduces larger-

lasting quality—aspects that are increasingly important to both retailers and end

diameter puncture-resistant reflex tires to the entry-level range, engineered to

consumers. This decision stems from the need to expand the target audience by

improve comfort, traction, and reliability in everyday use, along with redesigned

offering a solution for those seeking a smaller frame size without sacrificing the

frames that integrate wiring, luggage racks, and accessories in an even cleaner

technical features and comfort that set this model apart.

manner, in line with the latest market trends.

Freedom Lady

breracicli.it - Mandelli srl - +39 0362.1797888 - info@mandelli.net - mandelli.net

Domina

FOCUS PRODUCT

SIMPLIFY TO SELL BETTER This is Schwalbe’s approach with its Tour line, streamlined to make things easier for retailers and end consumers. Marathon, Motion, and Hybrid cover every aspect of urban commuting and SUV biking

Marathon Almotion

Motion Kojak

Motion Land Cruiser

Hybrid Johnny Watts

chwalbe has reorganized its Tour line to streamline and simplify order and

versions are ECE-R75 certified for S-pedelecs and vehicles weighing up to 150 kg. They

sales management for retailers. The German company has sought to distill

also feature a reflective strip on the sidewall for increased visibility.

market needs into three clear pillars, so that both B2B customers and end

users can perceive a coherent technical offering. This approach has already been implemented with the MTB line, which paved the way for this new phase of greater clarity in the German brand’s product presentation. The new classification is based on three distinct macro-families (Marathon, Motion, and Hybrid), with a segmentation that covers urban commuting, day trips, and SUV bikes, aiming to capture all the nuances of categories that sometimes tend to overlap. Schwalbe has also updated the models within the newly defined structure, adding the Marathon Almotion, the Motion Kojak, the Motion Land Cruiser (Plus), and the Hybrid Johnny Watts (Plus). “We’ve reduced the number of products in the Tour line by 30%. This will make it easier for consumers to choose the right tire,” said Elisabetta Dell’Orto, administrative & commercial manager at Schwalbe Italia, in an interview published in Bikefortrade No. 4/2026. “Retailers will find it easier to choose which products to stock in their stores, based precisely on the type of consumers they cater to.”

THE VERSATILITY OF THE MOTION LINE

With this line, Schwalbe caters to cyclists who want to combine style and performance and who ride sportier urban bikes. These are solutions specifically designed for the modern metropolitan environment and for trekking, including an increasingly important niche: that of light-duty cargo bikes. Motion Kojak: a sporty, fast, and modern tire for city bikes. The tread pattern is continuous and features a scale-like design. It is approved for e-bikes up to 25 km/h, features Schwalbe’s ADDIX Green compound, and includes integrated RaceGuard protection. Motion Land Cruiser (and Plus version): Thanks to its narrow central tread, it rolls quietly and quickly on asphalt, while the open lugs on the shoulders ensure immediate traction on gravel and rough terrain. An ideal solution for trekking and all-terrain bikes. The Plus version features reinforced rubber sidewalls and a 3 mm puncture-resistant layer, which drastically reduce maintenance and minor mishaps.

MARATHON: A PIECE OF HISTORY

The Marathon line continues to be the heart of Schwalbe’s product lineup. Synonymous with top quality and cutting-edge technology, it guarantees reliability in every situation and a steady supply of replacement tires for all retailers. With the new Almotion model, the brand is also pushing into sportier territory: in addition to efficiency and puncture resistance, it also delivers a performance boost. The Marathon Almotion features a tread pattern with a continuous central area to ensure greater efficiency and closely spaced outer knobs for secure traction on gravel roads or rough terrain. For the most demanding cyclists, Schwalbe has also developed the Marathon PRO Almotion version: featuring V-Guard puncture protection and the ADDIX Race compound for extremely low rolling resistance and excellent grip, as well as tubeless-ready compatibility. Both

HYBRID AND RADIAL TECHNOLOGY

One of the most interesting and noteworthy aspects of Schwalbe’s new products concerns the Hybrid models, which are particularly well-suited for SUV bikes—a segment that is becoming increasingly popular in the European market. For the Johnny Watts model, in fact, the German company has introduced radial technology, which made its debut in MTBs and was immediately well-received. The radial casing, whose cords cross at different angles than in traditional tires, increases the contact area and more effectively absorbs uneven terrain, improving overall comfort. The Plus version features enhanced puncture protection, making the Johnny Watts an even more cutting-edge tire.

Schwalbe Italia - +39 039.6058078 - info@schwalbe.it

FOCUS PRODUCT

RUBBER SPECIALISTS Bonin aims to reaffirm and strengthen its position as the go-to source for dealers of tires and inner tubes. A clear choice to ensure retailers have good profit margins, a wide selection, and peace of mind all year round

eptember marks the start of the new 2026/2027 fiscal year, and Bonin

BRAND EXCELLENCE

is ready to take the field with a well-defined strategy: to consolidate

The strength of this Italian distributor lies in its well-established partnerships with no fewer

its role as a “Tire Specialist.” In a dynamic and increasingly demanding

than eight brands of inner tubes and tires, which allow it to cover every market segment—

market, having a partner capable of ensuring comprehensive product coverage,

from urban to gravel—and every price range, from top-of-the-line to entry-level. The tire

consistent availability, and top-tier brands is essential to the success of every

lineup is complemented by a comprehensive catalog of accessories and replacement

retail location.

parts, which is being updated this fall with the addition of new brands such as KMC.

SCHWALBE: INNOVATION MEETS RELIABILITY

PANARACER: GRAVEL SPIRIT AND TRADITION

As a long-standing distributor for more than 40 years, Bonin continues to place

At the same time, Bonin has achieved great success with Panaracer, the

a strong emphasis on Schwalbe. The undisputed quality of its compounds

latest addition to its portfolio and distributed exclusively by the company.

and the brand’s ongoing commitment to technological innovation and

A brand that has always held a special place in the hearts of enthusiasts,

sustainability make this German brand an indispensable partner for retailers

particularly in the gravel scene with its iconic GravelKing line. Attention to

who want to offer their customers only the best, ensuring performance and

detail, unmistakable design, and superior performance on mixed terrain make

durability in all riding conditions. There are many new developments this year,

Panaracer a bold choice, perfect for cyclists seeking a distinctive, top-quality

such as the reorganization of the Tour line, which has been divided into three

product. The latest release, the GravelKing ZX, is an ideal hybrid for maintaining

distinct families: Marathon, Motion, and Hybrid, with new models designed for

high speeds on asphalt and compact gravel, without ever compromising on

performance-oriented users and design enthusiasts, without compromising

reliability when the terrain becomes technical and unpredictable.

performance. Thanks to this reorganization, consumers will be able to find the product best suited to their needs more easily and efficiently.

NOT JUST PRODUCTS, BUT A WAY OF WORKING Having the best products isn't enough if you aren't in the best position to sell them.

WHAT DOES THIS MEAN IN PRACTICE?

This is where Bonin’s added value comes into play. Recognizing that every retail

• Guaranteed profit margin: A dealer can plan their earnings so that they are less

outlet has different needs, varying sales volumes, and specific customer bases,

affected by any unexpected events during the season.

for the 2026/2027 year, the Italian distributor has further refined its commercial

• Optimal organization: You’ll be able to schedule materials as needed, optimizing

agreements, offering a range of solutions tailored to the needs of different

warehouse space and cash flow.

businesses. The goal is for dealers to secure not only a reliable and priority supply

• Peace of mind: the assurance of working alongside a reliable partner who protects

but, above all, the best commercial terms throughout the year.

its clients' businesses.

info@ciclibonin.it - boninbike.com

PERFORMANCE STARTS IN YOUR HEAD.

Helmet Nytron Eyewear Kelion

FOCUS ON

BEYOND "SIMPLE" DISTRIBUTION Beltrami TSA’s business is evolving into an increasingly integrated service system. The Academy, technical support, events, and certified centers: a model centered around the Experience & Tech Center, which is essential for diversifying and looking toward the future by Daniele Pansardi

he roles and functions of distributors in the B2B market are undergoing some interesting transformations. Simply managing logistics and offering a product catalog is no longer enough to remain competitive in the market,

given the changing dynamics of the supply chain and new consumer habits. What truly makes a difference is the ability to provide concrete support for retailers’ operations, thereby moving beyond mere commercial transactions. This premise forms the basis of the Beltrami TSA Village vision, which demonstrates how the value chain can extend to the creation of an integrated system of services supporting the entire network. The operational hub of this model is the XPC (Experience Tech Center) in Reggio Emilia. The facility is designed to centralize various strategic functions that support specialty stores on a daily basis: technical training, advanced after-sales support, and events and activities dedicated to industry professionals. Beltrami TSA does not seek to isolate retailers but rather to support them by providing the expertise and tools they need on a daily basis to navigate the sector’s technological evolution. With this philosophy, the Reggio Emilia-based company continues to invest in the development of the bicycle industry, creating a meeting place where brands, stores, and professionals can exchange ideas, learn, and grow together. The Beltrami TSA Village ecosystem is structured around three specific areas, which address the main operational and technical needs of store owners. 1. TECHNICAL TRAINING (BELTRAMI TSA TECH ACADEMY)

Through professional development courses, hands-on classroom sessions, and technical clinics, the Academy enables mechanics and sales staff to stay up to date on the latest technological innovations from SRAM and RockShox. You can choose from webinars, on-site training, off-site training, one-on-one sessions, and video calls. With video calls, you can choose the date and time of your appointment and directly select the most suitable technician based on specific expertise or previous interactions. Support sessions take place via Zoom or WhatsApp. 2. SUPPORT AND SPECIALIZED CENTERS (SRAM ITALIA TECH CENTER)

Created through a partnership between SRAM and Beltrami TSA, the SRAM Italia Tech Center is dedicated exclusively to industry professionals and is the only official SRAM Technical Support (STS) center in Italy. It provides fast and efficient support services for all SRAM, RockShox, Zipp, TIME, and Quarq products—from forks to rear shocks, including drivetrains, dropper seats, and brake systems. Retailers can rely on a qualified channel for managing warranties, replacement parts, and complex repairs, thereby raising the standard of service for the end customer. 3. OPEN HOUSE

Organizing periodic events, such as the Open House, creates opportunities for direct dialogue between manufacturers, distributors, and retailers. It serves as a platform to analyze market trends and share operational feedback, to explore new offerings from Beltrami TSA’s partners, and to ask questions directly to suppliers. Beltrami TSA takes this opportunity to organize workshops, demonstrations, and hands-on sessions to showcase the most innovative technologies up close, and to engage industry experts, technicians, and professionals who share their experience and valuable insights for the future of cycling.

THE NUMBERS FROM THE LATEST OPEN HOUSE

1.000+ participants

30 brands

days

Beltrami TSA - +39 0522.300523 - beltramitsa.it 36

Discover Beltrami TSA's courses

INITIATIVES

ANOTHER MODEL IS POSSIBLE Through its Wayel brand, FIVE is pursuing a business model inspired by the automotive and motorcycle industries. No inventory and a strong partnership with dealers, who can operate with greater peace of mind and less pressure by Daniele Pansardi

s a different business model possible in the bicycle industry? According to FIVE (Fabbrica Italiana Veicoli Elettrici), breaking away from the market logic that has driven the industry in recent decades is both necessary and desirable. The

Bologna-based company, through its Wayel brand, is proposing a strategy that diverges significantly from the traditional approach in the bicycle sector—one inspired instead by the automotive and motorcycle industries: no initial financial commitment for the dealer (who, as the name suggests, is no longer just a retailer), purchase on a “sale-based” basis, and product display covered by the company. Essentially, the store does not tie up capital in inventory, which has been one of the main problems for retailers over the past five years.

The system is based on a territorial exclusivity agreement, the radius of which varies depending on the geography of the area. Only one retail location is allowed per area, designed to prevent price competition among nearby retailers and ensure stable profit margins. In exchange, the store adheres to a standardized store layout defined by Wayel—which also provides display bikes at no cost—and becomes the technical and commercial point of reference for its assigned area. The model is omnichannel: online purchases do not exclude the dealer, who plays a paid role in both the sales and after-sales phases. Customers who order through Wayel’s e-commerce site can choose to pick up their bike in-store or have it delivered to their home, but with a clear indication of a dealer as their technical contact. Throughout the year, local marketing campaigns will be launched specifically in the areas served by participating dealers, with the goal of supporting local sales while maintaining a consistent brand image across all retail locations. In FIVE’s announcement, the dealership is described as the cornerstone of the project in several respects: from the supply of vehicles to the display, the cost of which, as mentioned, remains the responsibility of FIVE. “We want to put our dealerships at the center of our strategy, protecting their profit margins and building visibility in the local area. Only by working together can we create real value for the market,” said Fabio Giatti, CEO of FIVE. THE SANREMO ACCOUNT

Cervelo are the four main brands—with road bikes accounting for 75% of sales. In recent years, demand has grown for mass-market city bikes and e-bikes, a sector into which Wayel has entered. “It’s an Italian brand that excels in after-sales service,” explained Di Giorgio. “You can find nice bikes everywhere these days, but if you have a problem, you need quick solutions, and they’re efficient.” When it comes to the dealership business model, the critique focuses primarily on inventory management: “Their approach offers a different perspective. For me and my colleagues, inventory is an exorbitant expense: bikes become outdated in no time, and you end up with 500,000 or one million euros’ worth of stock that’s worth 30% less in just a few months. Today, we need a lean inventory, and this is exactly the consignment model I was looking for.”

Danilo Di Giorgio has been running Danymark in Sanremo since 2004. In a location like the Ligurian Riviera, where people ride bikes year-round, the store focuses

The store has been working with Wayel for over a year, with four models always

primarily on high-end road and mountain bikes—Pinarello, Colnago, Specialized, and

on display—all urban and trekking eBikes—in an area with a wide exclusive sales territory.The most popular model is the X-Plor: “It’s especially sought after by those who want a higher-end touring e-bike: I’m thinking of a woman who wants an e-bike for everyday use, one that handles the area’s hilly terrain and provides adequate power on uphill climbs. People who buy this type of bike often use it for exploring as well, not just for commuting to work.” Regarding consignment sales, Di Giorgio also debunks a common misconception: “Many companies think that, since the retailer hasn’t physically purchased the bikes, they’re less interested in selling them. That’s not the case: I work with greater peace of mind, without the pressure of inventory, and at the same time, I’m motivated to sell. I have more freedom of mind.” This perspective, combined with regional exclusivity and the absence of direct competitors for the same brand within the assigned territory, highlights a business model that is still relatively uncommon in the Italian bicycle industry but is beginning to attract interest among traditional retailers.

More than 30 Wayel dealerships were opened in 2026

X-Plor

NEW BRAND PARTNERSHIP

BASQUE CRAFTSMANSHIP, ITALIAN FLAIR With its acquisition by RMS Group, GES is opening a new chapter in its history, which began in 1941. The brand is returning to the market with a refreshed identity to offer coordinated, functional, and instantly recognizable products by Davide L. Bertagna

t the end of 2025, RMS Group completed the acquisition of 100% of Manufactur-

forward acronym, in keeping with the

as GES, a long-established Spanish company specializing in the production of hel-

original identity of a company born out

mets and saddles, with a well-established presence in major European markets.

of manufacturing and developed over

The transaction represents a new step in RMS Group’s international expansion strategy

time through products designed for bi-

and contributes to the development of an increasingly integrated European supply chain,

cycles and motorcycles. The company’s

combining the Group’s commercial strength with the manufacturing expertise GES has

first iconic product was the saddle. It was

developed over more than 80 years in business.

precisely in this category that GES built its

The acquisition marks the beginning of a new chapter for the Basque brand, which is

wealth of expertise, refining its skills in ma-

preparing to re-enter the market with a refreshed identity and a comprehensive lineup

terials, padding, cutting, sewing, assembly,

dedicated to cycling. The goal is clear: to equip the modern cyclist with a coordinated,

and quality control. In the 1990s, the com-

functional, and instantly recognizable product line. Starting in September, GES will launch

pany entered a new phase of its history by

a collection featuring helmets, shoes, sunglasses, apparel, accessories, saddles, and

entering the cycling helmet market. This was a cutting-edge decision for the time, when

bikepacking bags. This collection

helmets had not yet achieved the widespread use and prominence they would attain in

is designed to address the key

the years to come.

points of contact between the

This was the era of Soffatti/GES helmets. Soffatti, a brand already well-known in the in-

cyclist and the bicycle (from the

dustry and previously acquired by the Basque company, allowed GES to enter the market

saddle to gloves to footwear)

with immediate credibility, while at the same time leveraging the manufacturing expertise

and to enhance the entire riding

developed at the Ermua plant. As the products gradually gained traction, the GES name

experience.

became increasingly recognizable, eventually replacing Soffatti entirely and becoming

The brand’s mission is to redefine

the brand by which the company is still known today. The investment in helmets brought

the essential elements of con-

GES closer to competitive cycling and professional teams. The moment of greatest visibil-

temporary cycling, starting with

ity came with the sponsorship of Euskaltel Euskadi. For years, the GES helmets worn by the

the practical needs of cyclists.

athletes of the famous “orange team” in major international races represented one of

Each product is developed with

the most visible symbols of the connection between the brand, safety, and Basque cycling

a focus on ergonomics, materi-

culture. Today, this legacy takes center stage once again in the new project: a tradition

als, weight, durability, and ease of

born in manufacturing, nurtured on the roads of professional cycling, and reinterpreted

use. The design, therefore, does

through a contemporary collection.

not merely meet aesthetic criteria but directly contributes to comfort, protection, and functionality. A GES product must be intuitive to choose, reliable for everyday use, and

THE TAGLINE

consistent with the rest of the collection. This approach also meets the needs of the re-

The “Ride Ahead” tagline expresses how GES views its future. It’s not just an invitation

tail channel. A well-organized and coordinated product line allows retailers to tell a clear

to ride, but a summary of the brand’s commitment to evolving without losing sight of its

story, making it easier to display products and create cross-selling opportunities across

roots. GES draws on an industrial heritage dating back to 1941 and translates it into a

different categories.

comprehensive collection of accessories, components, and apparel designed for the contemporary cyclist. With the launch of the new line, the brand presents itself to the market with a clear promise: to reinterpret the essential elements of cycling through recogniz-

IN THE HEART OF THE BASQUE COUNTRY

GES was founded in the Basque Country, a region where cycling, industry, and technical

able, functional, and cohesive products. A new identity built on solid roots (also highlight-

culture share a long history. Challenging roads, climbs, variable weather, and technical

ed in the support claim “Tested on the tough paths of the Basque Country, crafted for

routes have always served as a natural testing ground for those who develop products

cyclists worldwide”) that combines Basque craftsmanship, Italian sensibility, and a vision

for bicycles. This manufacturing heritage remains one of the brand’s most distinctive fea-

focused on the needs of both the cyclist and the retailer.

tures to this day. First in Eibar and later in Ermua, the factory has always been at the heart of the company’s identity. The facility continues to represent a tangible asset in terms of materials expertise, production process control, and development capabilities. GES’s new direction takes these industrial roots into a contemporary context, combining the practicality of Basque manufacturing with an aesthetic sensibility closer to Italian taste: clean lines, a coordinated look, attention to style, and a recognizable product range. The concept is well summarized in the message “Basque roots. Italian design attitude.” On one hand, there is the manufacturing know-how and technical culture honed in Spain; on the other, a modern and international aesthetic direction. The connection to the region is also reflected in the product names, inspired by technical characteristics, roads, trails, and locations in the Basque Country. Each name thus becomes part of a real geography, made up of climbs, backroads, and cycling culture. It is a way to infuse the product not only with the brand’s geographic origin but also with the character of the region where GES was founded. THE ORIGINS BEHIND THE NEW IDENTITY

Behind this new chapter in GES’s history lies an industrial legacy spanning more than eighty years, one that began in the Basque Country and flourished in the world of twowheeled vehicles. Founded on December 14, 1941, the company takes its name from the initials of the three founding families: Guisasola, Elzo, and Sarasua. A simple and straightRMS Group - +39 0362.27301 - info@rms.it 38

M7 000 SERIES

La prossima generazione dei motori centrali M7100 eCity motor M7200 eTrekking motor M7600 eMTB Motor

Potenza naturale Controllo preciso Integrazione totale

Costruita su una piattaforma condivisa e ottimizzata per diverse esigenze di guida, la serie M7000 combina potenza di picco e coppia elevata, design compatto, funzionamento silenzioso e connettività intelligente in un’unica soluzione.

FOCUS SHOP

FROM ARTISANS TO MANAGERS The franchise model proposed by Ebike Store aims to transform the shop owner into a true entrepreneur. Andrea Liberini explains all the details of his project by Daniele Pansardi

s the Italian bicycle retail industry undergoing a slow transformation? Some signs

and can rely on the parent company’s in-house marketing and communications

seem to indicate that the “artisanal” approach—relying on individual intuition and

departments, which organize national and local campaigns. The portfolio from which

the rhythms of the shop—is beginning to be complemented by more complex and

a franchisee can draw is substantial: there are 29 brands available, with a selection

commercially sophisticated models. One of the most striking examples in our country is the vision of Andrea Liberini, who for nearly a decade has made a name for himself in the cycling world for his ability to innovate in a sector driven by passion but with little focus on the future. After opening Italy’s largest electric bike store with Ebike Store Brescia, Liberini is now moving forward with the Ebike Store Franchising project, which aims to be a systematic response to retail inefficiencies in the 2020s. The franchise is the culmination of an eight-year journey of research and refinement, as Liberini explains, launched with the goal of professionalizing the sector. It’s a format that brings management protocols and a mindset from more advanced sectors into the Italian bike industry, ensuring scalability in a market where improvisation is no longer an option.

of 10 brands (including at least one of the market leaders) for each store, based on the local business plan. All inventory is sold on consignment, eliminating the burden of massive pre-orders and overstocked warehouses. The model guarantees fixed profit margins enhanced by performance-based incentives and extra bonuses, transforming the parent company from a mere supplier into a partner that invests directly in the store’s success. HOW TO BECOME AN EBIKE STORE FRANCHISEE

Despite the financial incentives, Liberini is keen to emphasize the rather strict conditions required to join his network. Selectivity is the key to everything. The Bresciabased entrepreneur is looking for franchisees ready to commit to a project lasting at least six years—not just shop owners who want to benefit from free inventory.

THE "LIBERINI METHOD"

The strength of the franchise is rooted in the automotive industry, a sector in which the Liberini family has been active since 1971. This background has allowed the company to bring a level of analytical rigor to the bicycle retail sector that is quite different from what we are used to. The beating heart of the system is Salesforce, the CRM platform that Ebike Store has spent a long time customizing to align with the models’ specifications. For all IT tools, including Salesforce and a customized management system, the total investment to date has been approximately 400,000 euros. Salesforce is more than just a database: the system automates “recalls,” manages after-sales service, and monitors over 100 KPIs in real time via dedicated dashboards. This infrastructure requires total operational specialization: mechanics are relieved of all sales and order management tasks so they can focus exclusively on technical efficiency, ensuring greater procedural precision. To mitigate the financial risks for potential franchisees, Ebike Store also offers no entry fees and no monthly royalties for the first three years. Franchisees are entitled to a discount ranging from 30% to 50% on Salesforce licenses and proprietary platforms,

Developing a project—from the application to the store opening—takes about a year, ensuring protection for Ebike Store and future profitability for the partner. “For example, we even provide the employment contracts,” Liberini explains. “These are long and delicate negotiations. I don’t want to impose my will on the franchisee, but I want the store manager to truly believe in the project.” The investment in those who join the initiative is comprehensive, not just from a financial standpoint. The parent company organizes a detailed training program: four months at the headquarters in Brescia and a period of direct mentoring by experts to learn sales techniques and how to use the software. Each store then benefits from one hour of weekly consulting and territorial exclusivity within a radius of about one hour’s drive. So far, three store openings have already been finalized: in Pisa, Padua, and Valcamonica. And it doesn’t end there. The future plans for Ebike Store and Andrea Liberini also include entering the distribution sector (which has already partially taken place through Pedroni), in order to gain greater control throughout the entire supply chain. Could the Liberini method be the right path for the survival of brick-and-mortar retail?

THE FRANCHISE OPPORTUNITY

No entry fee and zero royalties for the first three years

Access to a portfolio of 29 bike/e-bike brands

Products on consignment and continuous rotation

Access to Salesforce for order automation, supplier management, catalogs, communications, and promotions

Rental Service Short- and Long-Term Rent4Ride

Service customization laboratory technique

VIP Card, system management strategies to build customer loyalty ogni cliente

Continuous training for the franchisee

Tecnologia delle lenti adattive per una visione perfetta in ogni condizione di luce.

EVENTS

SHE'S STILL THE QUEEN The 39th Maratona dles Dolomites was a huge success, drawing 8,000 cyclists to the roads of Alta Badia, with 78 countries represented and more than 1,500 volunteers. The Pax slogan accompanied an edition that celebrated cycling as an experience of sport and community by Gabriele Pezzaglia

he 39th Maratona dles Dolomites—just another day, as they say. That 6 a.m.

evoked by the sight of these magnificent Ladin mountains and valleys spanning

on the starting line in Alta Badia that everyone is waiting for—the dawn of

South Tyrol, Trentino, and the Belluno area.

the world’s most iconic amateur race. The most iconic, the quintessential

classic. That journey to which each of the 8,000 participants assigns their own meaning. The Maratona dles Dolomites is a success precisely for this reason: you’ll find the strongest amateur cyclists around and, at the same time, those who ride without necessarily seeking peak performance. Certainly, for most, the rankings aren’t the only goal; rather, it’s about racing to improve their personal best. It’s a challenge against oneself, a journey to test one’s limits, to give meaning to the thousands of kilometers covered leading up to the race. Everyone honors the Marathon: those seeking to excel, and those running it for the first time without any particular talent. But that is precisely what amateur competition is all about, and the Marathon captures it perfectly: everyone runs their own race, each seeking their own answers from the stopwatch. But the final time isn’t just a judgment: the spirit lies in understanding your limits, calmly accepting who you are and how you got there, and being aware that you can still do better. To each their own competitive journey; to each, the experience of different routes. The traditional Marathon at

A VICTORY FOR EVERYONE

The Maratona dles Dolomites has been a winning venture for Alta Badia for several years now because it has an incredible impact on tourism. “Thanks to the Marathon, we’ve taken a huge leap forward in the summer. Thanks to cycling and its fans, we’re making a real difference by extending the season and turning June into a key period. We invest in the Marathon and in cycling, knowing that the direction we’ve taken in recent years is a winning and rewarding path—both for us and, above all, for those who come to visit us,” said Roberto Huber, director and marketing manager of Alta Badia Brand. This year, the slogan for the 2026 Maratona dles Dolomites couldn’t have been more fitting: “pax”—a motto that, in these times, is certainly the best wish one could hope for. And the 8,000 cyclists at the starting line certainly found peace. Some on the passes of the Sella Ronda, up and down these Dolomite “roller coasters.” Others on the most grueling climbs, like the endless and demanding

138 kilometers with 4,230 meters of elevation gain and seven climbs; the medium-

Giau Pass. It’s not just about the effort—it’s about pax. Understood as the serenity

distance race at 106 kilometers with 3,000 meters of elevation gain; and the Sella

that comes from cycling while testing one’s competitive spirit—a spirit that, to

Ronda at 55 kilometers with 1,780 meters of elevation gain. To each, the feeling

varying degrees and in different ways, resides within each of us.

THE NUMBERS FOR THE 2026 EDITION

8.000 cyclists at the starting line

+30.000 applications for

countries represented

+1.500 volunteers

participation

THREE DIFFERENT ROUTES

Marathon

138 km and 4,230 meters of elevation gain

Medium

106 km and 3,130 meters of elevation gain

Sellaronda

55 km and 1,780 meters of elevation gain

Gabriele Pezzaglia Gabriele Pezzaglia has been involved in winter sports and cycling for more than twenty years. Cycling is his great passion, and for at least a decade he has been competing in various road Granfondos. The Alta Badia Classic is the tenth Granfondo of the 2026 season.

EVENTS

A STEP CHANGE BikeUP is evolving into an ecosystem of events dedicated to sustainable mobility, outdoor activities, and experiences on two wheels. This year’s events include the Travel Days at the Parma Exhibition Center (September 12–20) and the Festival in the Cittadella Park (September 19–20) by Davide L. Bertagna

ith Fiere di Parma’s acquisition of the BikeUP brand, the event dedicated to mobility is entering a new phase and transforming into an ecosystem of events centered on cycling, outdoor tourism,

and two-wheeled experiences. The 2026 calendar includes two events: BikeUP Travel Days, scheduled for September 12–20 as part of the Salone del Camper, and BikeUP Festival, which will take place on September 19 and 20 at Parma’s Parco della Cittadella. The new project was launched with the goal of creating a tangible connection between two sectors that are growing increasingly close: cycling tourism and RV travel. These two modes of travel are united by a shared pursuit of freedom, authenticity, and connection with the local area. The initiative will therefore center on bicycles and recreational vehicles, along with active tourism, urban mobility, and new forms of outdoor travel. The integration of these two worlds aims to broaden the target audience and generate new opportunities for companies, tour operators, and tourist destinations.

TRAVEL DAYS

FESTIVAL

SALONE DEL CAMPER, FIERE DI PARMA

CITTADELLA PARK

For the first time, the cycling sector will be featured extensively and in a

The BikeUP Festival will showcase the urban and experiential aspects of the project.

structured manner at the Salone del Camper, becoming one of the event’s

For two days, the Parco della Cittadella will be transformed into a space dedicated to

central highlights. BikeUP Travel Days will be a hub of activities, exhibits, and

cycling culture, mobility, and bike tourism. The indoor trails and outdoor areas will host

initiatives dedicated to bicycles and cycle tourism. The event will guide visitors in

e-bike test rides, technical workshops, educational activities, and entertainment for

discovering new ways to travel, with a particular focus on e-bikes. The more than

adults and children alike. The goal is to offer an accessible and engaging experience

110,000 visitors to the Salone del Camper will have access to interactive areas,

that appeals to both seasoned enthusiasts and those new to the world of cycling.

test rides, meetings, and in-depth sessions. The bicycle will be presented not only

Among the main new features will be the debut of BikeUP Cargo Days, an area entirely

as a sports or technological product, but also as a tool for exploring new areas,

dedicated to cargo bikes and specialty models. Visitors to the BikeUP Festival will be

enjoying leisure time, and creating new travel experiences.

able to discover and test ride various types of bikes: models designed for logistics and urban deliveries, as well as tandems, handbikes, and tricycles.

USEFUL INFORMATION

When: September 12–20, 2026

USEFUL INFORMATION

Where: Salone del Camper, Fiere di Parma, Hall 2

When: September 19–20, 2026

Admission: Open to the public; admission fee required

Where: Cittadella Park in Parma, Viale delle Rimembranze 5/A

Website: salonedelcamper.it

Admission: Open to the public, free admission Website: bikeup.eu

RESPONSIBLY

LESS BUREAUCRACY, MORE SUBSTANCE How are the new European regulations transforming sustainability from an administrative requirement into a driver of growth and corporate competitiveness? Less mandatory compliance, more voluntary responsibility. Here’s what has really changed by Sara Fumagallo

FROM COMPLIANCE TO VALUE

SIMPLIFICATION EUROPEAN

OMNIBUS DIRECTIVE

ESG DATA ALWAYS IN DEMAND

Sustainability is shifting from a regulatory requirement to a driver of competitiveness

In 2026, Europe will reduce bureaucracy, deadlines, and ESG requirements

Fewer companies are required to report, resulting in lower administrative costs

Banks, investors, retailers, and businesses continue to seek sustainable information

or years, sustainability was portrayed as a race to meet obligations: new

this claim is well-founded, verifiable, and not misleading. If an investor is looking

directives, new standards, new deadlines, new reports. A complex, techni-

for more transparent ESG (Environmental, Social, and Corporate Governance)

cal world, often perceived by companies as a maze of rules to be followed

ratings, they will seek solid, comparable, and credible data. This gives rise to

rather than as a driver of growth. Then something changed. Today, in 2026, a

a new landscape characterized by greater credibility, improved access to the

true Simplification Revolution is unfolding in Europe, and the question to ask

supply chain, and reduced exposure to the risk of greenwashing.

is no longer just, “What are we required to do?” but “How ready are we to demonstrate our sustainable value to the market?” The turning point is clear. Eu-

GREATER COMPETITIVENESS WITH THE OMNIBUS DIRECTIVE

ropean regulations have been streamlined; the Omnibus Package has literally

Until recently, the ESG landscape was viewed primarily through an ethical or

rewritten the rules of the game, postponing certain deadlines and reducing the

purely environmental lens. Over the past 18 months, we have witnessed a com-

number of companies directly required to report on ESG by 90%, thereby cut-

plete paradigm shift in which sustainability has also become intertwined with

ting annual administrative costs by over 6 billion euros. Fewer companies are

economic security, European industrial autonomy, and competitive positioning

formally involved, meaning less bureaucracy and less administrative pressure.

vis-à-vis the giants of the U.S. and China. Geopolitical tensions over critical raw

But this does not mean that sustainability has become less important. On the

materials and the need to mitigate market volatility have made supply chain

contrary, it is becoming more concrete, selective, and closely tied to business.

traceability and decarbonization crucial elements of risk management and

Whereas this issue was once often viewed as mere regulatory compliance, to-

cost efficiency. In the wake of the recommendations set forth in the Draghi Re-

day it is increasingly part of the logic of competitiveness. It is no longer me-

port on competitiveness and the subsequent Budapest Declaration, European

rely an environmental or reputational issue, but a matter of access to credit,

lawmakers recognized that simplifying bureaucratic requirements was neces-

supply chain resilience, investor confidence, brand positioning, and the ability

sary to prevent European companies from falling behind. This premise led to

to remain in the market. Banks, retailers, investors, and supply chain partners

Directive (EU) 2026/470 (Omnibus I), published in the Official Journal of the Eu-

continue to request ESG data. If a large company needs to report its Scope 3

ropean Union (OJEU) on February 26, 2026, and effective as of March 18, 2026.

emissions, it will require data from its suppliers. If a bank incorporates ESG indi-

This new regulation has significantly raised the thresholds of the Corporate

cators into its risk assessment, it will request information from the companies it

Sustainability Reporting Directive (CSRD), limiting the reporting obligation to

finances. If a brand markets a product as sustainable, it must demonstrate that

companies with more than 1,000 employees and over 450 million euros in reve-

RESPONSIBLY

THE RULES OF THE CURRENT LANDSCAPE ESG Ratings Become Transparent Effective July 2, 2026, Regulation (EU) 2024/3005 requires ESG rating providers to obtain authorization from ESMA, ensure methodological transparency (with separate scores for the E, S, and G pillars), and maintain a clear separation between rating and advisory activities. A strong ESG profile thus allows companies to see their commitment recognized and to lower their cost of capital.

The End of Greenwashing (ECGT Directive) Although the complex Green Claims Directive was suspended by the European Commission in June 2025, the ECGT Directive (Empowering Consumers for the Green Transition—Directive 2024/825) is fully in effect. It strictly prohibits the use of generic claims such as “green,” “eco,” or “climate neutral” based solely on carbon offsets rather than actual emissions reductions. It also prohibits self-assigned labels and imposes severe penalties of up to 4% of revenue. The critical deadline for compliance is September 27, 2026.

The Digital Product Passport (DPP) Introduced by the Ecodesign Regulation (ESPR — EU Reg. 2024/1781), it requires traceability via QR code or NFC of product composition, origin, and recyclability data, with the textile and fashion sectors at the forefront, with delegated acts expected in 2027 and full implementation scheduled for 2028. Without a passport, access to the European Union market is categorically denied.

Deforestation Regulation (EUDR) It prohibits the placing on the EU market of products linked to deforestation for seven key raw materials (including cattle, cocoa, coffee, palm oil, rubber, soy, and timber), requiring geolocation and supply chain due diligence, with penalties of at least 4% of revenue and compliance deadlines for large and medium-sized enterprises set for December 30, 2026.

SUPPLY CHAIN AND RISK Traceability, Scope 3, and Decarbonization: Risk Management Tools

VARIOUS GLOBAL MARKETS Europe, the U.S., and China are advancing at different paces under different sustainability rules.

CREDIBILITY AGAINST GREENWASHING

SUPPORT FROM GREEN MEDIA LAB

Solid data, verifiable claims, and voluntary reports strengthen trust and reputation

Consulting and communication help companies develop credible ESG strategies

nue. Consequently, the new simplified ESRS (European Sustainability Reporting

outside Europe, there are more deregulated markets, some very active go-

Standards) reduces mandatory data points by 61% and makes sector-specific

vernments, and countries—such as China—where ESG requirements are beco-

standards voluntary, granting SMEs below the threshold the legal right to re-

ming increasingly institutionalized.

fuse requests for data that exceed these voluntary parameters. The Supply Chain Due Diligence Directive (CSDDD) has also been significantly streamlined:

RESPONSIBILITY AS A DRIVER OF GROWTH

the requirement has been restricted to companies with more than 5,000 em-

In this maze of looming deadlines and markets moving at different speeds, the

ployees and €1.5 billion in revenue, with its final implementation postponed un-

real challenge for companies is not passive compliance, but the ability to tran-

til July 26, 2029.

sform regulatory complexity into a selling point and a strategic positioning asset. What is truly mandatory? What is useful and can generate value? What is urgent?

OUTSIDE EUROPE, THE SITUATION IS DIFFERENT

The most in-demand services are precisely those that address these issues: ESG

While Italy and Europe are operating within an increasingly regulated ESG fra-

assessments, supply chain analysis, double materiality, carbon footprint, Scope 3

mework—albeit one that is now more “streamlined” than in the past—the lan-

emissions measurement, voluntary reporting, certifications, audits of environmen-

dscape in the rest of the world is more fragmented. In the United States, there

tal and social claims, decarbonization plans, support for gender equality, ESG

is a retreat at the federal level, though this is offset by activism in certain sta-

communication, sustainability reports, and B Corp certification pathways. And this

tes such as California and New York; China, on the other hand, is accelerating

is exactly where Green Media Lab Srl SB adds value. As a Benefit Corporation and

its reporting requirements and using the transition as a lever of industrial po-

a B Corp-certified company since 2018, it boasts solid credentials and deep expe-

licy, bolstered by its leadership in solar, wind, electric vehicles, and batteries.

rience in the field. The agency’s true competitive advantage lies in its “consulting

For companies operating internationally, therefore, the main challenge is no

+ communication” formula: the only approach capable of building sustainability

longer simply “pursuing sustainability,” but understanding the regulatory and

based on solid scientific data while, at the same time, communicating it to the

commercial landscape in which to opera-

market in a powerful and legally defensible

te: in Europe and Italy, the combination

way, thereby eliminating the risk of pe-

of compliance, credit, and the sup-

nalties associated with the new era of

ply chain carries significant weight;

the ECGT directive. To find out more and keep up to date, please write to: esg@greenmedialab.com

REPORT

PERFORMANCE AND SAFETY DOWN TO THE MILLIMETER We visited Mondsee, Austria, at BOA’s European headquarters. There, we were able to get a hands-on look at the new FS2 Helmet Fit System and attend the Leogang leg of the MTB World Series to see the versatility of their products in action by Gabriele Vazzola

ometimes a technology manages to gain a foothold in various markets and

brand partners to develop products that will feature BOA systems, with the

can be adapted for a variety of uses, improving everyday products that for

goal of finding the best solution to enable optimal performance together. The

years were taken for granted—and seemed destined to remain unchanged in

cycling division (road and off-road) receives special attention from BOA given its

both function and appearance. This is the case with the BOA Fit System, which, born from the insight of an enterprising entrepreneur in Colorado, has now become an international company working side by side with leading firms in the outdoor sports industry (and beyond), transforming the way we think about both performance footwear and helmets. It all began with the need to find a simpler, faster, and more versatile way to design the lacing system for snowboard boots. It soon became clear just how adaptable this system—with its rotating dial and cables— was and how successfully it could be applied to a wide range of uses. Today, BOA systems can be found on thousands of footwear styles of all kinds, bringing safety, precision, and ease of use from the world of workwear, through mountaineering, running,

golf,

skiing

and

ski

mountaineering,

snowboarding,

and

even

(and especially) cycling. Specialized was the first company to believe in this concept as applied to cycling shoes, and in fact, when you think about it, the advantages over traditional systems are countless. The stiffness and precision, the speed, and the ability to adjust the tension by turning the dial while pedaling— even while wearing winter gloves or in extreme temperatures, when it’s often

significance in the company’s product lineup, with products specifically designed and engineered for pure performance; however, it also collaborates directly with other divisions, ranging from snow sports to workwear. During the tour of the various testing, prototyping, R&D, and marketing offices, it becomes clear that collaboration and teamwork are fundamental to BOA, which relies on a truly diverse team—varying in age and expertise and comprising women and men from six different nationalities. Yet they all share a common thread: a passion for the world of sports and the awareness that they can make a difference. Moving from the offices to the race course in Leogang, it’s easy to see how a company founded in 2001 has, over the past 25 years, managed to develop—in partnership with the best (and most diverse) brands—products designed to meet the specific needs of every professional involved in the global MTB circuit, and from there, to cater to every enthusiast and rider at every level. From the workers who set up the paddocks, to the trail builders who, shovel in hand, work on maintaining and constructing the race courses, to the photographers who spend their days in the

difficult to be precise with your hands.

mud and dust, climbing the trails in search of the perfect shot, all the way to—of

During the MTB World Cup Series stop in Leogang, we visited the area near

weather conditions and need the best gear, such as helmets and shoes, to perform

course—the competing athletes, who must tackle the most technical courses in all

Salzburg, home to the European headquarters. This isn’t just a branch office—

safely. For each of these, there’s a product featuring BOA Fit System technology.

it’s a true extension of the main headquarters in Colorado. In fact, this is where

And there will be even more of them, especially given the latest innovation we’ve

the R&D divisions are located, working directly with major European companies

had the chance to experience firsthand and analyze in detail: the FS2 Helmet Fit

(many of which are Italian). Here, various departments collaborate directly with

System, the new system for helmets.

BOA FS2 HELMET FIT SYSTEM The new technology introduced by BOA for helmet fitting is already being

creating localized pressure points, allowing the helmet to stay securely in

used on some models currently available on the market—both road and MTB

place (even when subjected to stress) and ensuring optimal comfort for many

(Specialized and Leatt were the first)—but others are in the development and

hours. Technically, it’s a low-friction adaptive lacing system that evenly wraps

testing phases and will soon be available on the market. Before getting into the

around the head to balance tension, reducing pressure peaks and providing

technical details, let’s introduce what we believe is the fundamental concept:

up to 6% more retention with sub-millimeter resolution thanks to the FS2

namely that it is a 360° fit system, which wraps around the entire skull without

dial, which rotates effortlessly clockwise or counterclockwise to tighten or loosen the fit comfortably with one hand. A toothed guide allows for personalized positioning with 11 vertical adjustments spaced 4 millimeters apart. The element that wraps around the skull is called the Yoke FS2, and it is designed to lock in the occipital bone and support the sides of the head, offering calibrated precision with a system weight of just 19 grams. The new FS2 Helmet Fit System is adaptable for any use, compatible with rotationaltranslational impact protection systems, and made from 60% recycled material.

boafit.com

#THEPLACETOBE

SAVE THE DATE May 10 -12 2027 th

Riva del Garda

8000+

400+

INDUSTRY EXPERTS

BRANDS

BUSINESS

•

NETWORKING

BUYERS FROM 60 COUNTRIES

RETAILERS

•

EXPERIENCES Powered by

outdoorbusinessdays.com

2600+

2100+ •

WORKSHOPS

RETAIL COACHING

MADE IN ITALY O MADE IN SHOWROOM? A product’s value isn’t limited to its design or build quality. In a market where the technical differences between brands are becoming increasingly narrow, the store plays a decisive role in transforming features, history, and identity into a tangible experience for the customer by Riccardo Penna

taly continues to be recognized worldwide as one of the countries capable of

foreign competitors, but making something anonymous that isn’t. There’s also

transforming technology, culture, and style into highly sought-after products. In our

another aspect that, in my opinion, deserves some thought. We Italians have

industry, this legacy is embodied by brands that have written important chapters in

always been a bit fond of foreign things. It happens in many sectors: foreign cars,

the history of cycling, but also by the many companies that every day design, develop,

Swiss watches. American technology. Nordic design. It’s the old principle of the

and manufacture bikes, components, accessories, and apparel that are appreciated

neighbor’s grass, which inevitably seems a little greener than our own. It’s not a

far beyond our national borders. All of this is true. But my reflection isn’t meant to

flaw. It’s a deeply human behavior. We’re naturally drawn to what we perceive

focus on our companies’ ability to build excellent products. I’d like to look at the issue

as different, new, and distant. The problem arises when this instinct takes the

from a different perspective—that of the bike shop. Because that’s precisely where

place of our ability to assess the true value of what’s right in front of us. It’s

a product’s value is confirmed… or lost. In recent years, the market has changed

precisely at this moment that the store plays a decisive role. It shouldn’t try to

profoundly. Today, a specialty shop can carry Italian, German, American, Spanish,

convince the customer that Italian products are inherently better. That would

French, Dutch, or Asian brands. That’s a good thing. Competition drives innovation,

be a mistake. It must help the customer understand this. Because every product

broadens choice, and forces everyone to continually raise the bar. Consumers are

embodies a design philosophy, an identity, a corporate culture, and a history. If

better informed; they compare products, read reviews, watch videos, participate in

no one tells these stories, everything boils down to a comparison of numbers.

forums, and arrive at the store with a level of knowledge that was unthinkable just a

However, there’s another consideration that’s often overlooked—and one that,

few years ago. But it is precisely this evolution that leads us to a question we should

in fact, speaks volumes about the strength of “Made in Italy.” When we discuss

perhaps start asking ourselves more often. Is “Made in Italy” still a perceived value, or

this topic, our thoughts immediately turn to bicycles. But “Made in Italy” doesn’t

is it in danger of becoming nothing more than a phrase printed on a tag?

end there. In fact, it continues precisely when the customer completes their cycling experience. Just observe what happens inside a bike shop.

GIVE MEANING TO THE CHOICE

Customers don’t buy a bike; they buy the meaning they can attach to what they’re purchasing. And this, in my opinion, is where the true role of the bike shop comes into play. All too often, I witness sales conversations centered almost exclusively on the spec sheet. Weight. Frame material. Groupset. Geometry. Wheels. Value for money. Promotions. Discounts. Accurate information, of course. It would be absurd to argue otherwise. But today, that’s no longer enough. In fact, allow me to make a provocative statement. When a salesperson limits themselves to conveying technical data, they risk becoming a talking brochure. They know the product down to the smallest detail, but they fail to convey its value. And these are two profoundly different things. Knowledge is indispensable. Perceived value, on the

Technical apparel, shoes, helmets, eyewear, gloves, and accessories. In many of these sectors, Italy continues to be one of the world’s leading authorities. Not only because of the quality of its materials or technological innovation, but also because of its ability to turn functionality into desire. A technical jersey isn’t just for cycling. It conveys a style, an identity, a way of experiencing cycling. The same goes for a helmet, a pair of shoes, or a pair of glasses. They must be safe, high-performing, and comfortable, but they also have the power to inspire. And it is precisely in this balance between technology and aesthetics that “Made in Italy” continues to be recognized and appreciated around the world today. It’s interesting to observe a phenomenon that those who work in stores every day know very well.

other hand, stems from the ability to give meaning to that knowledge. Let’s think about it for a moment. If two bicycles have very similar components, comparable

VALUE IS CREATED IN THE CUSTOMER'S MIND

performance, and similar prices, what will be the customer’s true deciding factor?

Many foreign customers come to Italy specifically in search of these products. For

More and more often, that’s not the case.

them, these products represent the pinnacle of taste, design, and cycling culture. And perhaps this is where we should pause for a moment to reflect. Because,

The difference lies in the ability to give meaning to that choice. And this is

paradoxically, it is often foreigners who attribute greater value to “Made in Italy”

precisely where “Made in Italy” can regain its full strength, because it matters

than Italians themselves do. They seek it out, they desire it, and they talk about it

when it manages to convey something that goes beyond the product itself.

once they return home. We, on the other hand, sometimes risk taking it for granted.

Behind an Italian bicycle lies more than just an industrial design. There are regions.

It’s the classic effect of living next to a monument and no longer bothering to look

There is a culture of design. There is a unique way of interpreting mechanics, the

up at it. Perhaps the real challenge for retail today isn’t just selling Italian products,

balance of forms, the pleasure of riding, and even the very concept of beauty as

but helping customers recognize their value even before considering their technical

applied to technology. There is a tradition built on decades of expertise, racing,

specifications. Perceived value isn’t created in the factory but in the customer’s

innovation, and people who have dedicated their lives to continuously improving

mind. And it is precisely the bike shop where that value takes shape, grows, and

what they produced. All of this, however, doesn’t sell itself. If the “jack-of-all-

becomes a conscious choice. Perhaps, then, the issue isn’t choosing between an

trades” salesperson limits themselves to comparing numbers and components,

Italian brand and a foreign one, but understanding what story we’re presenting to

that heritage disappears. The product becomes just one of many. And when

the customer and how well we can transform it into a memorable experience. This

everything seems the same, the customer will almost inevitably end up choosing

is the true responsibility of the modern store: not to be merely a point of sale, but

based on price or the promotion of the moment. The real risk today isn’t having

to become the place where that kind of value takes shape.

Riccardo Penna

He is an executive business and sports coach with over 45 years of experience in sales and marketing in the mobility sectors (cars, motorcycles, bicycles). Former Head of Worldwide Sales Training for Alfa Romeo at FCA, he specializes in digital transformation. He offers free strategic assessments to strengthen brands and retailers. As an instructor in master’s programs and an athlete-manager, he is the ideal partner for excelling in the mobility market.

For a consultation specializing in retail Mindfulsell.Me - 348.8289312 riccardo@riccardopenna.com

MENTAL COACHING

FROM THE HEAD TO THE BODY AND VICE VERSA We’re hearing more and more about mental coaching, but what is it really? Who needs it, and how can it influence athletic performance? And what about at work? Sabrina Galimberti, an athlete and expert on the relationship between mind and body, explains. by Gabriele Vazzola

abrina Galimberti is an osteopath, massage therapist, and mental coach. With a degree in Exercise Science, she focuses on health, movement, prevention, and performance, integrating clinical expertise, coaching, and applied neuroscience to

help people and athletes better understand how the body and nervous system work. She also has a background with the Italian Under-23 national track and field team, which gave her an insider’s perspective on the world of those who live and breathe sports every day.

The Interview Sabrina Galimberti

sionate about sports have less time; for this reason, mental training can become a visualization tool put into practice while engaging in physical activity, thus success-

osteopath, massage therapist, and mental coach

fully combining the two. It’s a synthesis of physical well-being and relief from mental stress, while simultaneously providing the tools to manage these issues in everyday life as well.

Sports involve not only the body but also the mind, and mental and physical well-being is becoming increasingly im-

Can a mental coach also be helpful in a professional setting for professionals and

portant to people. Is cycling special in

entrepreneurs?

this regard?

Of course, the goal can also be career-related or entrepreneurial. You can work on

Cycling is more than just a sport. Riding

yourself to improve your ability to focus at work, enhance communication with col-

a bike is a simple activity that has a pos-

leagues, or boost your personal performance. A mental coach provides the tools to

itive impact on our overall well-being.

achieve these goals by first understanding the underlying causes and obstacles and

We often think of the heart and muscles, but the first organ to come into play is the

then offering the right tools for different situations. Sometimes motivation at work

brain. Of course, there are cardiovascular and muscular benefits from the movement,

is lost or diminished precisely because of the work environment. Understanding the

while for the mind, the benefit lies in releasing tension. Whatever my reason for riding,

causes of this helps you strike a balance between external and internal factors. This

when I get off the bike I feel better; my mind has been freed and cleared of all intrusive

understanding is essential for finding equilibrium and, consequently, a new source of

thoughts. This happens by focusing on the technical aspects of riding, the exertion,

inner motivation that is no longer so dependent on external stimuli. Of course, the

or performance—all things that “occupy” the mind by directing our thoughts toward

mental coach doesn’t have a magic pill, but rather the tools that help you understand

a task. There’s also a chemical aspect: cycling releases endorphins, dopamine, sero-

how to rediscover the desire to achieve a goal.

tonin, and oxytocin, which are the main neurotransmitters produced by the central nervous system. These are also known as “happiness hormones” and work in synergy

What advice can you offer to someone who views a crisis or difficult situation in a

to regulate our mental and physical state, with benefits for mental health and chronic

particularly negative light?

conditions.

When we’re facing a crisis, our brain struggles to cope. We’re afraid of the future, and as a result, the pressure, fatigue, and difficulties increase.

What does it mean for a top-level athlete to work with a mental coach?

A mental coach is someone who, in this situation, can help you regain the energy you

The mind is a key factor in achieving a result. Training the mind can help athletes im-

need. As we’ve mentioned, the body and mind are closely connected. Those who let this

prove their performance and themselves. A mental coach, however, is not a moti-

situation overwhelm them will have less energy and less clarity to figure out what’s the

vator but rather a facilitator. The mind can be a major obstacle to performance.

right thing to do and what the best strategies are. In this case, the mental coach helps

When you’re tired, it’s easy to make a technical mistake or feel afraid of compe-

you identify your allies in a difficult situation. Often, people become passive in the face

tition, of making mistakes, or of others’ judgment. The first step is to understand

of such situations, and their desires clash with a reality that falls short of their hopes. In

why this fear arises and then identify the tools to overcome it. Just as training the

these cases, you can adopt strategies to change this reality or find a way to adjust your

body requires a specific program, the same applies to the mind: removing limita-

desires. There are tools available to help achieve this. Sometimes, all it takes is to view

tions and creating new stimuli. The goal thus becomes a means to fulfill a need,

oneself from the outside—by learning the processes of intrinsic and extrinsic visualiza-

and training the mind means improving attention management, internal dialogue,

tion—and rediscover what one’s true focus really is.

and emotional regulation. There are many tools a mental coach can provide, but there is no one-size-fits-all approach. The process involves ongoing dialogue to

Do you have any advice for people whose job involves interacting with the public,

understand what is holding the athlete back and preventing them from reaching

such as those who own a specialty bike shop?

their full physical potential.

If I’m interested in cycling and actively participate in the sport, I’ll certainly be able to sell my products more easily than someone who doesn’t ride a bike. Beyond this con-

What are the benefits of coaching for amateur cyclists and for those looking to im-

cept—which may seem obvious—those who are passionate about what they’re doing

prove their lives in general through sports?

often manage to convey that passion to others as well. In addition, those with a pos-

Everyone feels better when they get off their bike, but people ride for all sorts of rea-

itive mindset will be able to sell with greater ease and composure, because they’ll be

sons—perhaps because they need to clear their minds of stress, inner dissatisfaction,

more inclined to listen. We’ve often lost the ability to listen to others’ needs. This hap-

or excessive tension at work, or to find relief from a psychosomatic condition. Often,

pens in part because we’re unable to understand our own needs. We must first focus

however, without the right guidance, when they return to their daily routine, the pre-

on ourselves; once we do, understanding the needs of others will come naturally, and

vious condition resurfaces. This is where coaching comes in. In this case, it helps them

as a result, we’ll be better able to connect with them and make sales. It’s important

better address all those situations that led them to feel the need to clear their minds.

to establish a line of communication with the customer built on positive experiences

Professional athletes have time to devote to sports, but ordinary people who are pas-

and emotions.

Contact: sgosteopata.it - +39 339.6179487 49

ACTIVE TRAVEL

LIVIGNO, WHERE CYCLING THRIVES AT HIGH ALTITUDES The Granfondo Alé, with 850 athletes at the starting line, kicked off the summer cycling season in this Valtellina resort. A top destination for altitude training, it was also chosen by Team Red Bull - BORA – hansgrohe to prepare for their upcoming seasonal goals by our correspondent Manuela Barbieri

here are events that go beyond mere competition: they tell the story of a

season in the town on the Swiss border, reaffirming its status as one of the most

region and its identity. The Granfondo Livigno Alé is one of them. It tells the

captivating challenges of the Alpine summer. The numbers speak for themselves:

story of the Livigno community, for whom cycling is an integral part of their

850 athletes at the starting line, with a steadily growing number of female

culture, and of a place where the pursuit of performance meets the extraordinary

participants, accounting for 8.6% of the total. Among them were Belgian Ils Van

beauty of the mountains. This deep connection takes shape in the Granfondo

der Moeren, winner of the Granfondo, and local athlete Manuela Pedrana of the

Livigno Alé right from the race course itself: from the very first kilometers to

Fire&Ice Livigno team, queen of the Mediofondo, who stated: “I used to be a ski

the final climb toward Mottolino—already the finish line for the queen stage of

mountaineering athlete, so I know what hard work is all about. These mountains

the 2024 Giro d’Italia—the route passes through some of the most legendary

are part of my life, and being able to reach Mottolino—the same finish line that

mountain passes in the entire Alpine range.

crowned the Giro d’Italia two years ago—made an already spectacular course

Held on June 27 in Livigno, the third edition of the event kicked off the summer

even more exciting.”

LIVIGNO ALÈ GRANFONDO: ALL THE STATISTICS FROM THE THIRD EDITION

936 total number of members

68,9%

31,1%

Italians

foreigners

46%

54%

long-distance race participants

middle-distance runners

(166.8 km / 4,300 m+)

(106.8 km / 2,050 m+)

96,6% men

86,9%

3,4%

men

gives

13,1% gives

THE MOUNTAIN THAT TRAINS THE GREATEST CHAMPIONS In recent years, Livigno has developed a comprehensive, constantly evolving

In early July, Livigno and Team Red Bull

ecosystem dedicated to performance. It’s called 1816 Bike Zone Livigno and

- BORA - hansgrohe announced a multi-

brings together, under a single identity, everything the town has to offer

year partnership that will see the town

to cycling enthusiasts and professionals: altitude training, infrastructure,

become the UCI World Tour team’s

hospitality, and specialized services, major events, and an extensive network

Official

of trails. From road cycling to mountain biking to downhill, every discipline in

Throughout the 2026 season, the team

Livigno has dedicated spaces and services. This strategy also includes Livigno’s

will use Livigno as a base to prepare for

bid to host the IMBA European MTB Summit, another step in a development

the major events on the international

journey that has, in recent years, established the town as one of Europe’s

calendar.

leading cycling destinations.

training sessions already completed by Jai

Altitude

Training

Following

the

Destination.

high-altitude

@ Giovanni Levi

Hindley and Nico Denz in preparation for the Tour de France, the collaboration OVER 3,500 KILOMETERS

will continue with preparations for the team’s upcoming seasonal goals, from the

OF TRAILS THAT WIND THROUGH THE VALLEY

Vuelta a España—with Primož Roglič serving as team captain—all the way to the

The great Alpine passes that have written memorable chapters in the history

World Championships. The agreement also includes a joint program of initiatives

of cycling are intertwined in Livigno with over 3,500 kilometers of trails that

dedicated to the international community of cycling fans and visitors to the

crisscross the valley. This variety allows you to cycle every day on different

town. For Livigno, Team Red Bull - BORA - hansgrohe’s choice represents further

routes, scenic roads, and trails surrounded by nature.

recognition of the role it has established in recent years as a leading destination for altitude training and the preparation of professional teams.

THREE OFFICIAL SEGMENTS CERTIFIED BY STRAVA

The bond between Livigno and cycling is further strengthened by the three official Strava-certified segments: the climb to Passo Eira, the stretch leading to the finish line of the 2024 Giro d’Italia, and the ascent to Passo Forcola. These virtual routes overlap with the real ones, which are among the most iconic in the region.

“We know Livigno thanks to the Giro d’Italia, and we’ve had the chance to experience firsthand the extraordinary conditions it has to offer. That’s why we’re especially happy to welcome Livigno as an official partner of our team.” Melanie Hofbauer, chief of commercial di Red Bull – BORA – hansgrohe