HTM-KOL-Connect

M0bile App Design Brief

High Tech Medical KOL Partnership Platform

[HTM Faculty]

Project Overview

HighTechMedicalisAustralia'sleadingdistributorofadvancedaesthetictechnologies,representingworld-classbrandsincludingDEKA, HydraFacial,iSClinical,EXO|E,Aura,Helix,Glacial,Mirajet,DeriveHairRestoration,TetraPROandArche.

ThepurposeofthisapplicationistocreateAustralia'spremierdigitalKeyOpinionLeader(KOL)ecosystem,wherecliniciansareeducated, connected,recognisedandrewardedfortheircontributiontotheHighTechMedicalcommunity.

Theapplicationisnotsimplyaneducationportal.

ItisacompleteKOLrelationshipmanagementplatformthatcombines: Education

Theexperienceshouldfeelexclusive,premiumandinspiring,similartoApple'secosystemortheMercedes-Benzownerexperienceratherthan atraditionallearningmanagementsystem.

Objectives

Theplatformshould:

Educate clinicians

Increase engagement with High Tech Medical

Encourage participation

Reward contribution Track performance

Strengthen brand loyalty

Build Australia's strongest KOL community

Target Users

ClinicalAmbassadors

ClinicalEducators

NationalFaculty

EliteFaculty

InternalHTMstaff

BrandManagers

Marketing

SalesRepresentatives

Executives

Brands Supported

Theappmustsupportmultiplebrandssimultaneously.

Brandsinclude

Userscanbelongtomultiplebrandcommunities.

User Dashboard

Uponlogin,everyKOLshouldimmediatelysee:

Welcome message Current partnership level

Progress toward next level Annual performance score

Upcoming events Latest education

Tasks awaiting completion

Notifications

Reward points Recent achievements News feed

Thisshouldfeellikeapersonalisedexecutivedashboard.

1. My Partnership

ThisexplainseverythingabouttheKOLprogram.

Includes

Currentpartnershiplevel

Benefits

Responsibilities

Agreement

Annualreview

KPIscore

Performancehistory

Partnershiprenewaldate

Requirementsforpromotion

Digitalcertificate

Downloadablepartnershipagreement

2. HTM Academy

Thisistheeducationhub.

Contains

Producteducation

Clinicalprotocols

Treatmentvideos

Recordedwebinars

Masterclasses

Researchpapers

Clinicalstudies

Beforeandaftergalleries

Everylessontrackscompletion.

Certificatesawardedautomatically.

Saleseducation

Marketingeducation

Patientconsultationtechniques

Businessgrowthresources

3. Brand Centres

Eachbrandhasitsowndedicatedarea.

DEKA

Laserscience

Clinicalprotocols

Treatmentvideos

Casestudies

Launchupdates

Marketingassets

Clinicaldocuments

Facultyupdates

HydraFacial

Treatmentprotocols

Retailstrategies

Membershipgrowth

Patientexperience

Combinationtreatments

Regenerativemedicine

Exosomeeducation

Combinationtherapies

Clinicalevidence Aura

Treatmenteducation

Clinicalvideos

Treatmentplanning

Casestudies

RepeatforeveryHTMbrand.

4. Events

Acompleteeventmanagementsystem.

Shows

Upcomingworkshops

ExperienceCentreevents

Productlaunches

Masterclasses

Conferences

Internationalcongresses

Networkingdinners

Users can Register

Addtocalendar

Receivereminders

CheckinusingQRcode

Downloadcertificates

Providefeedback

Earnpoints

5. My Tasks

KeepsKOLsaccountable.

Examples

Uploadcasestudy

Completewebinar

Attendworkshop

Createeducationalreel

Submitprotocol

Completeannualreview

Tasks display

Duedate

Status

Priority

Pointsavailable

Progress

Automaticreminders

6. KPI Dashboard

Thisistheheartoftheplatform. Visualdashboard.

Displays

Eachcategoryshoulddisplay:

Currentscore

Target

Quarterlyperformance

Evidenceuploaded

Historicalperformance

Leadercomparison(optional)

Progresstowardnextlevel

7. Rewards

Gamifyparticipation.

Earn points for

Attendingevents

Uploadingcontent

Submittingcasestudies

Teachingworkshops

Creatingvideos

Referrals

Completingeducation

Rewards include

Conferencetickets

Internationaltravel

Marketingpackages

Professionalfilming

Photography

Researchgrants

Exclusivemerchandise

VIPevents

Educationgrants

8. Community

Privateprofessionalnetwork.

Features

Discussion groups Clinical questions Case discussions Live chats

Faculty announcements

Nopublicpatients.

Cliniciansonly.

Mentoring

Brand groups

9. Content Library

10. News Centre

11. Referral Centre

AllowKOLstorefer

Allow KOLs to refer

Clinics

Doctors

Nurses

Potentialcustomers

Track

Referralstatus

Salesprogress

Rewardeligibility

12. Experience Centre

Dedicatedsection.

Gamification

Introduceachievementbadges.

Examples

First Case Study

Top Educator

Conference Speaker

100 Points

500 Points

Faculty Member

Clinical Excellence

Innovation Leader Content Creator Brand Champion

Notifications

Pushnotifications.

Examples

New education available

Workshop announced

Task due

Reward unlocked

Conference registration open

Product launch

New protocol released

Annual review approaching

AI Integration

TheappshouldincludeanAI-poweredassistanttrainedexclusivelyonHighTechMedical'sproductportfolio.

Capabilities:

Answer product questions

Recommend treatment protocols Explain indications and contraindications

Search HTM resources instantly Suggest relevant education modules Guide KOLs toward completing partnership requirements

Surface the latest approved marketing assets

Assist with event registration and reminders Answer questions about partnership levels, benefits and KPIs

TheAIshouldonlyreferenceHTM-approvedcontenttoensureconsistencyandregulatorycompliance.

Admin Portal

HTMstaffrequireapowerfulbackend.

Manage

Reporting

Track

Most active KOLs Education completion

Event attendance Content uploads

Referral performance Brand engagement

Video views Case study submissions

Partnership progression ROI by KOL

Design Direction

Long-Term Vision

HTMKOLConnectshouldbecomemuchmorethananinternalapplication.It shouldevolveintothecentraldigitalecosystemforHighTechMedical'sclinical community,strengtheningrelationshipsacrosseverybrandwhilepositioningHTM asAustralia'sleaderineducation,innovationandclinicalexcellence.

Theplatformshouldencouragecontinuouslearning,recognisemeaningful contributions,simplifycollaboration,andprovideameasurableframeworkfor partnershipsuccess.Everyinteraction—fromcompletingeducationtoattendingan eventorsubmittingacasestudy—shouldreinforcethevalueofbeingpartofthe HighTechMedicalFaculty.

Theultimategoalistocreateacommunitythatcliniciansaspiretojoin,remain activelyengagedin,andproudlyrepresentthroughouttheircareers.