Spear Design Group
Spear Design Group is a New York based full-service boutique creative and marketing agency founded by Fiona Spear, a seasoned cutting edge strategist with over a decade of experience in moving brands forward.
Results
We believe less is more. We strive to make the complex simple. We generate idea driven solutions that are artfully executed. The result is impactful, future-focused design and branding solutions that leave a lasting impression and deliver maximum results.
DESIGN ADVERTISING DIGITAL TRADE SHOW IDENTITY
Strategy
Brand Strategy
Naming
Messaging
Brand Positioning
Identity
Logo
Brand Guidelines
Template Design
Press Kits
Design
Marketing Collateral
Package Design
Pitch Decks
360 Branding
Digital
Website Design
email Campaigns
e-Newsletters
Advertising
Ad Campaigns
Print Ads
Banner Ads
Trade Shows
Booth Design
Promotional Items
Apparel
Case Studies
Spear Design Group
SafeBus
An unknown startup App. Seeking 2nd wave investors. Lacking a modern identity. Without brand name recognition. Not a high-tech presence.
Meanwhile, the core issue was to:
Establish
SafeBus
as an essential App for parents.
Our strategic focus became to:
Communicate safety and peace of mind.
Y+B wine
Yellow + blue make green.
100% organic. Hand picked grapes.
Halved the carbon footprint. 33% more wine, than bottle.
Meanwhile, the core issue was:
Getting over Tetrapak phobia. “cheep plonk”.
ROI: Y+B wines has doubled it’s product line-up.
ODA
Office for Design & Architecture.
New York City based. Increase brand recognition, to compete in high profile design competitions worldwide.
Our strategic focus became:
Simplexity: a simple solution
for something that is complex.
Results/ROI:
ODA wins largest housing project in NYC,
1,200,000 sqft.
Lumina
360 Campaign. Lumina: Surrounded by light. New building development. Located in Hong Kong.
Extraordinary panoramic views.
Caliche Rum
Completely clear white rum. Aged 20 years. Sixth-generation rum maker.
Destileria Serralles, Puerto Rico.
Greatest & greenest distillery.
Our strategic focus became:
Aged well.
Not well behaved.
ROI: Caliche Rum is named the world’s best aged white rum.
AGED WELL. NOT WELL BEHAVED.
Farrell Building
The largest real estate developer in the Hamptons. Superior craftsmanship. Innovative design. Customer first philosophy.
Our strategic focus became:
“Farrellization” #1 builder in the Hamptons.
MASTERPIECE PEACE
FARRELL HOMES
THE HAMPTONS WE ALL WANT MORE TIME TO ENJOY LIFE & THE THINGS THAT MATTER TO US. OUR MISSION REFLECTS THAT PHILOSOPHY. EVERYONE WANTS A HOME WHERE THEY CAN BE AT PEACE. OUR CLIENT-FIRST BUILDING PROCESS & PROFESSIONAL IN-HOUSE TEAM ENSURE YOU CAN HAVE THAT HOME QUICKLY & WITH EASE. A HOME IN THE HAMPTONS CONTINUES TO BE A GREAT INVESTMENT. YOU NOW HAVE MORE OPTIONS THAN EVER BEFORE. THIS YEAR WE ARE SHOWCASING OUR LUXURY SIGNATURE SPEC & CUSTOM LINE OF HOMES, & INTRODUCING OUR NEW BUILD TO SUIT PROGRAM, WHILE CONTINUING TO STAND BY OUR FARRELL TRADEMARK OF LUXURIOUS INTERIORS & FINISHES, DESIGNED FOR THE WAY YOU LIVE & ENTERTAIN. CHEERS!
1730
LANDS END ROAD
PALM BEACH
MANALAPAN, FLORIDA
YOU MAKE THE CHOICES WHILE WE HANDLE THE
IT’S THAT SIMPLE ! WE HAVE OUR OWN IN-HOUSE DEDICATED LEGAL, DESIGN, STRUCTURAL, ELECTRICAL, EXCAVATION, ENGINEERING, AND SERVICE TEAM. EACH DIVISION WEIGHS IN ON EVERY CUSTOM PROJECT, MAKING OUR PROCESS UNPARALLELED IN QUALITY AND EFFICIENCY IN THE HOME BUILDING INDUSTRY. THE STRONG RELATIONSHIP AMONG OUR SUBCONTRACTORS
COMPLEMENTS THE INTERNAL TEAM & AS A RESULT WE HAVE A WORKING FAMILY CULTIVATED & PERFECTED OVER 20 YEARS. THE FARRELL BUILDING STANDARD IS INHERENTLY UNDERSTOOD & INCORPORATED INTO EVERY PROJECT. OUR CUSTOMERS’ STORIES SAY IT ALL…
JOE FARRELL
”It’s a home…not a house…and you get that feeling in a Farrell home right way…it couldn’t have been more pleasant to have Joe build our home. We told him when we needed to move in and, with no questions asked, we were in. Joe’s family of employees really stand behind the property and the build.”
JACK & JODI WASSERMAN
”Open and accessible… Farrell worked with us to make our dream come true. Their win-win approach is what won us over. Joe understands“ the big picture” that is our home…instant rapport and understanding.”
BOB & DAWN MCGUIRE
” It went fabulously… received updates and pictures of the building process daily… Farrell interiors always inspire me. believe Joe is build ing the best homes – with quality and value.”
SHARON HELD
”Once I sell this house, I’m ready to build another one with Farrell right away. The process (of designing and building my own spec home) has been absolutely perfect. Farrell is there when you need them, organized, focused, detailed. The customer service is really outstanding would absolutely recommend Joe to build anybody’s house. The team used to say, “Don’t worry Jeanie. We’ll take care of it.” And that made it easier for me.”
JEANIE SACKS
BUILDING. BUSINESS. FAMILY.
THESE ARE THE 3 MOST IMPORTANT WORDS IN THE FARRELL VOCABULARY. THERE’S NO QUESTION THAT EVERY SINGLE ONE OF YOU AT FARRELL ARE CRAZY ABOUT BUILDING, BUT YOU ARE ALSO ROOTED IN TRADITION THROUGH YOUR FAMILY VALUES AND BUSINESS EXPERTISE. THESE 3 IDEALS, WHEN BROUGHT TOGETHER, COMPRISE THE CORE OF THE FARRELL PHILOSOPHY. WE HAVE DEVELOPED THESE EXTENSIVE BRAND GUIDELINES, WITH THE FARRELL MENTALITY IN MIND, TO STAND THE TEST OF TIME. AND, JUST LIKE YOUR HOUSES, YOUR BRAND MUST MAINTAIN THE GREATEST ATTENTION TO DETAIL.
1
BRAND OBJECTIVES
To establish a strategic platform that will frame the foundational building blocks to take the Farrell brand to the next level and empower the organization to successfully achieve business goals.
2
BRAND IDENTITY
To establish a strong and ownable, uniform and cohesive 360 Farrell brand identity, that is demonstrative of the value you bring, across all channels and communications.
3
BRAND MESSAGING
To connect on a human level and broaden Farrells’ existing target audience by clearly communicating the breadth of your offers.
4
BRAND POSITIONING
To further strengthen Farrell’s positioning as the number one building company in the Hamptons.
MASTERPIECE
URTA
In need of a visual refresh. A fractured brand. Lacking heritage awareness. Known primarily for the URTA’s. Not known for it’s other offers. Off grad students radar.
Meanwhile, the core issue was that:
URTA was a lackluster brand, in need of more drama.
Our
strategic focus became to:
Create a modern identity to attract theatre students and universities.
Smithsonian Museum
Target 250 philanthropists. Limited edition over size brochure.
Mirror cover poses the question: Who is Responsible for America? The answer is YOU.
Patriotic red, white & blue spreads.
Historical B&W photographs from the museums own archive.
Results/ROI:
Capital campaign goal of $100 million was reached in less then 6 months.
NATIONAL MUSEUM OF AMERICAN HISTORY CAMPAIGN WHO IS RESPONSIBLE FOR AMERICA?
L’Oréal Paris
Complete package re-design Salon exclusive product range Série Expert haircare system
Features innovative molecular precision technology
Our strategic focus became:
ADI, Anti-Degenerative Immune complex.
Clients
Auctionata
Beauty Counter
Brief Magazine
Casco Panama
Caliche Rum
Citation Air
CodeSmart
Context Matters
Farrell Building
FMA
Hallmark
Havas Media
Ignition
Iridium
JQA Partners
Koda
L’Oreal Paris
Levain Bakery
Lumina
Macy’s
Maloney & Fox
MH Studio
MoMA
Netaid
NY Botanical Garden
NY Dept of Health
NY Public School PS3
ODA
Raquel Welch
Rewire Me
SafeBus
Smithsonian Museum
Target
Thomas Riley
URTA
Volvo
Yellow+Blue Wines
241 Fifth Ave
92 l Y
Awards
Art Directors Club
Graphis
Print Magazine
Print Magazine
72nd Design Annual
Letterhead/Logo 4
Design Annual
Computer Art
American Institute Graphic Arts A Decade of Entertainment Graphics
American Institute Graphic Arts One+Two Color Competition
PDN/PIX digital photography
Best photo web site
Broadcast Designers Association Gold, Silver & Bronze
International Greeting CARD
The Clarion Award
Platinum Hermes Award
Davey Award
Museum of Modern Art
Marketing Communications
Company Branding
Silver Award
“I have found SDG engagement has been second to none, this married with their creativity and their ability to meet tight deadlines, have made them a perfect partner. We can recommend Fiona and her team whole heartedly.”
Ed Gillespie, CEO SafeBus
“ NMAH capital campaign goal of 100 million dollars was reached in less then six months! Enabling us to continue to showcase our unparalled collection of over 3 million objects for generations to come. ”
Ivan Selin, Chairman of the Board, Smithsonian Institution, NMAH
“Spear can be counted on to consistently deliver smart, sophisticated and elegant design solutions. A highly strategic thinker who’s able to marry great design with great ideas. A delight to work with; as dependable as rain and completely unflappable.”
David Shavrick, Global Executive Creative Director at Ignition
“ Spear is my go-to agency for design work, they are creative, attentive, and results-oriented. I’m not only extremely impressed, but very pleased at how blown away my clients are at the results.”
Jules Abraham, Principal at JQA Partners, LLC
