Women A Southern Lakes Newspapers LLC publication 2017
in Business
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2017 WOMEN IN BUSINESS
In a sea of dark suits, we stand out from the crowd. At First National Bank and Trust Company, we know every business is different. And we’re a little different too. If you’re looking for a true partner to help build your business, we’re ready to roll up our sleeves, find out what you need, and make a plan to help you get it. Now that’s sound advice.
Looking to grow your business? Give us a try, we’ll treat you like family. Contact our Commercial Banking team today.
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2017 WOMEN IN BUSINESS
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THE WOMEN OF FOX RIVER STATE BANK ARE THERE TO SERVE By Tracy Ouellette EDITOR
If there’s one thing that comes across loud and clear when talking to Jean Scherrer and Barb Bakshis of Burlington’s Fox River State bank, it’s that they take their commitment to the community seriously and live lives of service – especially with their jobs. “We are truly here for the customers,” Scherrer said. “I know that sounds incredibly cliché, but it’s the truth.” “We work with people one on one to help them with what they need to succeed,” Bakshis said. “I always look at successful businesses and think, ‘There’s a banker behind that making that happen for them.’ It’s usually a nameless person, but they are committed to helping that person make it.” Scherrer said the bank was committed to making sure every employee had “the heart of a servant” and that was what made it such a great place to work and bank with. “It’s all about the customers,” she said. “We aren’t open if we can’t serve them. We’re so careful about who we employ. We have to have people who are passionate in serving other people. Not everyone has that. But if there is a true desire to help people, go above and beyond and take care of the customer, that’s what we’re looking for. “That’s our edge – our staff – that coupled with the services we offer.” Bakshis agreed, saying it was dedication and heart that got them through the toughest of times over the years. “If you can surround yourself with some good people, people who know and trust their abilities, you can get through anything.”
How it all began
Bakshis, 55, is one of the co-founders of the bank. It all started when she was working at a large bank and she realized it wasn’t quite where she was supposed to be. “I was working at what was Chase Bank, which is now Bank One, and the bank was getting larger, it was in an acquisition mode and growing rapidly,” she remembered. “It was a very interesting job and a good company to work for, but when it came to how customers were impacted at the ‘street level,’ where it matters, it was very impersonal. A woman I worked with made a comment we should open our own bank.” Bakshis said she pretty much “blew off” the idea as she had no idea how to even go about doing something like that, but the constant “dramatic changes” happening at the bank made her rethink her position. “Then I starting thinking about it, about how big a risk it was, but there was so much risk where I was working, too. We had 80,000 employees and the bank was making these huge changes every six months or so, it was almost psychotic in a way. I began to think that maybe starting a bank wasn’t any bigger risk.” So, Bakshis went back to her friend and they started discussing just what it would
SUBMITTED PHOTO Women in Business
Fox River State Bank Senior Vice-President of Retail Banking Jean Scherrer (left) and Executive Vice-President/Commercial Lending Barbara Bakshis have been with the bank since its inception. Bakshis is one of the bank’s co-founders and Scherrer was instrumental in the company’s start up.
entail to start up a community bank of their own. “There were two gentlemen on the board (at Chase) at the time, David Lynch and John Nann, and they thought it was a great idea and the time was right for something like this,” she recalled. “So, we chose Burlington because there wasn’t a community bank there and we saw potential in that.” The women faced the enormous task of raising $6 million in starting capital, yet accomplished that goal in six months – showing them that Burlington was ready for a bank that truly belonged to their community. In addition to raising capital, there were many regulatory standards to meet, staff to hire, and a site to secure. Two years later, a converted auto dealership opened its doors as Fox River State Bank. “They told us it would be a two-year process, and we thought, ‘Sure, for remedial people,’ but it was a two-year process.” Bakshis said those two years were “long and arduous” but in 2003, Fox River State Bank opened. “And then the recession hit,” she said. “We had barely got our feet under us and bam! It hurt us in ways and it helped us in ways. We didn’t have a huge portfolio yet, so we weren’t struggling like some of the big banks, but being a new bank, we didn’t
have the money like more established banks, so we struggled a bit.” Bakshis said 2010-11 was the worst for Fox River and they saw a lot of struggling customers as well. “When the customers suffer, you suffer,” she said. “But we realized that being a community bank meant riding it out with our customers and that strategy was the best thing we could have done. We weathered the storm with our customers and it helped them, it helped us and it helped Burlington.” The bank is doing well now and recently opened a branch in Lake Geneva and is looking to open another one in the near future.
“We’re looking for the right market,” Bakshis said. Today, Bakshis spends her time at the bank helping its business customers and she’s loving every minute of it. “I don’t care how small or big they are, I really enjoy working with them,” she said “I work with them on everything in the business life cycle and make sure they do well. It’s important to me, it’s important to them, it’s important to the community. If they do well so they can support people and put money back into the economy, everybody wins.”
Scherrer comes on board
Jean Scherrer started at the bank toward
Women in Business A publication of Southern Lakes Newspapers 1102 Ann St., Delavan, WI 53115 • (262) 763-3511
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2017 WOMEN IN BUSINESS
the end of its creation. “I came in on the tail end of all they had to do to get the bank running,” she said. “I had heard there were these ladies starting up a bank in Burlington and I contacted them. They had me in for an interview and hired me on the spot.” Scherrer said she helped set things up like the computer system and other administration needed to run a bank. “It was all the things you don’t really think about, all the things you take for granted,” she said. “Things like forms. What kind of forms you want to use. When you come from an established bank, that’s all there for you and then you realize you need all this stuff you had before, but now you have to create it.” Scherrer said a lot of her early work at the bank was making contact with resources and people the bank needed to have on hand to offer what their customers needed. “Retail banking has such an array of products and services, it’s nuts,” she laughed. “You have to align yourself with the people who understand all this. You can’t be an expert on everything; you need good people who can advise you. It was all about getting the right players to get the best for our customers.”
Supporting the community
Both Bakshis and Scherrer said the community support over the years is something they strive to return on a daily basis. “Community banks are so important in the community. It’s like shopping local, sometimes people don’t realize how critical the decision is to bank locally,” Scherrer said. “When people bank with us, they’re supporting the community because we support the community. Those dollars that are on deposit are benefiting your neighbors, they could go for a loan for a local business or help someone buy a house.” “When you’re a bigger bank, you’re beholden to the stockholders and while we do have stockholders, at a community bank we’re working hand in hand with people to
help them succeed in the community so the community benefits, including the bank,” Bakshis said. Community involvement is something Fox River State Bank prides itself in and encourages in its Jean Scherrer employees. The bank’s website lists these organizations and activities the bank and/ or its employees participate in: Burlington Area Chamber of Commerce, Burlington Rotary Club, Transitional Barbara Bakshis Living Center, Fall Scene, Burlington ChocolateFest, Burlington Hope Walk, Tri-County Riders Ride for Love, Inc., FRSB Spooky City Kick Off Party, Burlington Christmas Parade, local fairs, petting zoo, Burlington ChocolateFest, Love Inc. , Transitional Living Center, Our Hope of Burlington, United Way, Kiwanis, Burlington Little League, Catholic Central High School, Burlington Public Schools, Burlington Farmers Market, Veterans Terrace, Lakeland Animal Shelter, Town of Burlington Police Commission, St. Charles Church Trustee/Finance Committee, SE Wisconsin Sheep Producers 4-H Shepherds Clinic, VIP Services – Elkhorn, Burlington Memorial Hospital, Burlington Athletics and Burlington Wrestling. Fox River State Bank has offices at 241 E. Jefferson St. in Burlington and 500 Interchange N, Suite 105 in Lake Geneva. For hours of operation or more information, visit www.foxriverstatebank. com, call (262) 767-8600 and see their ad on the back page.
SUBMITTED PHOTO Women in Business
The Burlington office of Fox River State Bank is at 241 E. Jefferson St. Lobby and drive-through hours are 8 a.m. to 5 p.m. Monday through Thursday, 8 a.m. to 6 p.m. on Friday, and 9 a.m. to noon on Saturday. For more information, call (262) 767-8600 or visit www.foxriverstatebank.com.
When you’re getting ready to borrow Whether it is the start-up or growth phase, sooner or later most businesses need to borrow money. While every loan process may be different, there are several things you can do to make the loan process easier. Most importantly, remember that loan officers are looking at many things, not just your financial record. There is an old adage – banks lend based on credit and repayment ability not just against collateral. Consider the type of loan. Have you investigated all the alternative types of capital sources? Does the term of the loan you are seeking match up with the purpose for which it is being taken out? Does the amount of the loan you are seeking match up with your projected cash flow? Documentation you may need include: • Tax returns – company and potentially personal tax returns; • Financial statements – last couple of years and year-to-date; and • Cash flow history and projection.
Diane Gustafson By
VICE-PRESIDENT COMMERCIAL BANKING OFFICER FIRST NATIONAL BANK AND TRUST COMPANY
Create a business plan
Do you have an overall business plan and is it current? Does it include important information like major customers, suppliers, and key employees? Do you have a current marketing plan and are you following it?
Define your business practices Do you have a credit policy and is it
enforced? Does your accounting system adequately show the condition and results of the business? What is your accounts payable policy? How current are your receivables? Do you take advantage of any discounts for prompt payment? What type of insurance coverage do you have? Is there adequate insurance for liability and property damage?
Keep taxes current
Are all your tax filings current (payroll, property, income)? Are your returns prepared by a qualified professional to help you ensure your tax benefits are maximized? Applying for a loan can be a stressful experience. In many cases, the loan officer will not be familiar with your business or perhaps even your industry. The officer’s job is to fully investigate you and your company and then make the approval decision or present your loan to an approval group.
Being prepared can help make the process easier, less stressful and hopefully improve your chances of getting your loan approved. With more than 25 years of banking experience, Diane Gustafson works with clients in Beloit, Clinton, Darien, Delavan, Elkhorn, Williams Bay, and the surrounding areas. She is responsible for commercial loan growth, and for providing excellent service and sound advice to customers to ensure all her customers’ banking needs are met. Gustafson holds a Bachelor of Arts in sociology from Wheaton College, and has completed the Wisconsin Bankers Association Commercial Lending School and the WBA Advanced Ag Lending School. Active in the community, she is a member of the board of the Beloit Health System Foundation where she currently serves as board chair. For more information on First National Bank and Trust Company see their ad on the page 2.
An awakening 2017 WOMEN IN BUSINESS
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BODHI TREE ACUPUNCTURE OFFERS EASTERN MEDICINE by Jason Arndt
A Taking chances A risk pays off for local businesswoman
After nearly a decade of working for others, all men, in the very beginning of installed car phones and bag phones, Lisa Stettner set out on her own. In July of 1998, she made the brave decision to partner with U.S. Cellular to open Talk of the Town Communications Inc. in Burlington. “When I first opened, it was myself and one employee working six days a week in the strip mall where the Burlington Walgreen’s is now,” Stettner recalled. Now Talk of the Town has the latest U.S. Cellular-designed store in Burlington Crossing Shopping Center as well as seven employees and is open seven days a week. The selection of wireless devices has increased exponentially. “I came aboard in 2004 – when color screens and camera phones were only starting to come out – and texting was a pretty new concept. Now, we offer wireless modems, tablets, vehicle monitoring devices and so much more!” Stettner’s sister and general manager Amy Singstock said. The amazing growth of the industry has made Stettner’s big risk a huge success story – including marrying her favorite customer in 2004 and having two children while also growing her business into one of U.S. Cellular’s busiest Authorized Agent location in Wisconsin with more than 7,100 subscribers in their customer base. And, although the industry she stumbled into just out of her teens has a lot to do with her success, so does having a great, tenured team to connect with new and loyal customers alike. Relationships she has with customers literally go back to 1998 when she first opened. Another piece of advice she has is to get involved and stay connected to the local community. “We support both the Burlington and Waterford Chambers of Commerce and participate in as many local events as we can, including ChocolateFest and the Waterford Balloonfest,” she said. “I really am very fortunate to have picked the right business at the right time in the right place,” she continued. Stettner appreciates both the loyalty of her customers and the support of U.S. Cellular in making her dream come true. She is also in the process of opening a new venture right next door to Talk of the Town. Burlington Tan is schedule to open this summer. “I’ve always wanted to open a tanning salon and with Talk of the Town so well-established after 18 years, it was a great time to start another business.” The location will make it very easy to be hands-on in both businesses and will add traffic to the 10-year new Burlington Crossing Shopping Center, which includes Dollar Tree, Sears Hometown and the Armed Forces Career Center. For more information, see the ad on Page 9.
STAFF WRITER
fter spending 13 years as a licensed physical therapist, the thought of Eastern medicine piqued the interest of Katie Kupietz. “I was more curious about healing and wellness care versus sick care,” said Kupietz. “It just seemed too good to keep to myself so I had to share it.” Kupietz decided to share the alternative medicine practice seven years ago when she opened Bodhi Tree Acupuncture and Wellness, 201 N. Pine St., Burlington. The name of business is inspired by Buddhism, she said, in which the key figure often meditated under a Bodhi Tree. “The word Bodhi means, awakening, and the Bodhi Tree is an actual tree with stories of Buddhism’s beginning,” Kupietz said. “Buddha mediated under the Bodhi tree, and that is where he received his enlightenment.” “When I opened this business, I wanted to be that awakening for people to take control of their health,” she added. However, before Kupietz could pursue the opportunity, she underwent extensive study to obtain certification on the state and national levels. She earned a master’s degree in acupuncture and a bachelor’s degree from the Midwest College of Oriental Medicine to receive state license in acupuncture along with U.S. certification in the field. Variety of services In addition to several variations of acupuncture, her Burlington facility offers nutritional consultation, Chinese herbal formulas, ear seeds and other services. “I think a lot of my patients utilize my services for wellness as part of their regimen,” she said. “It can treat anything from insomnia to arthritis, to patients coping with chemotherapy or radiation.” However, the most common service involves lower back pain and other joint issues, she said. “People with any joint or low back pain, is a popular one that I see,” said Kupietz, who also offers remedies for women’s health issues, including menopause. Since she opened the business, Eastern medicine has started to become more widely accepted in the United States and other Western countries. That was evident during the 2016 Summer Olympics, where gold medal swimmer Michael Phelps had purple dots along his back and shoulders.
Katie Kupietz worked as a licensed physical therapist before opening Bodhi Tree Acupuncture and Wellness.
JASON ARNDT Women in Business
The discovery left several national news sources perplexed, but the recovery technique, known as cupping, was derived from Eastern Medicine. “Cupping is just as old as acupuncture, for about 5,000 years,” Kupietz said. “Cupping is something we use in addition to an acupuncture treatment.” The treatment, which also helps with bronchitis and pneumonia, reportedly improves circulation and blood flow. “It is utilized to increase circulation to the back point of the body, which is what you saw with the athletes,” she said. While acupuncture is practice using needles, she said the methods are painless and the risks are minimal when receiving treatment from a certified person. “Acupuncture is getting more accepted so, as a trend in the state and country, it is elevating,” she said. “It’s beautiful medicine, it is pain free, and there is no risk factor with the proper licensed professional,” Kupietz said. More information To learn more about Kupietz’s business, visit bodhitreeacu.com, where information related to services are available. Bodhi Tree Acupuncture is also found on Facebook by searching for Bodhi Tree.
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2017 WOMEN IN BUSINESS
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Letting Dad know how much he’s inspired his daughter being my dad’s employee to becoming his partner has been an amazing experience and opportunity. I have learned everything I know from him, he has always been such an inspiration to me, from his family values to his dedicated work ethic. We get to experience our highs and lows together; we are best friends and never worst enemies. He always lets me know how proud he is of me on how I adapted to the atmosphere and quickly learned the business. His daily mentoring made me able to “carve a niche for myself,” and allow me to pass on the passion to everyone who walks through the door. Now that I am a small business owner, I can’t stress how important it is to have such a respectful and responsible group of employees who I also consider my second family, I could not do it without them. It makes it easy to wake up and look forward to going to work every morning. So thank you “pops” for believing in me and for your hard work, because you are the reason I have become the successful woman I am today. I am honored to call you my hero, my best friend and mentor. Champs Sports Bar & Grills is at 747 Main St., Lake Geneva. For more information, visit www. champslakegeneva.com and see their ad on page 15.
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Jes Christenson (right) and her father, Greg Bush, enjoy a day out on the water.
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Greg Bush carries is daughter, Jes Christenson, on his shoulders when she was a little girl.
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31 years ago my father Greg Bush, his brother Richard, and friend Chuck Loth opened the doors to Champs Sports Bar & Grill. Thirteen years ago I was given the opportunity to work for my father and with hard work and dedication it gradually led to a partnership that I will be forever
grateful. My father’s knowledge and experience has helped me bring positive energy, enthusiasm and ideas to help in the success of Champs. New menu options, daily specials, remodeling projects, and refreshing our logo have helped keep things fresh and exciting at our family establishment. Having the chance to transition from
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Keefe Real Estate offers opportunities for women Women comprise 65 percent of Keefe Real Estate, holding positions in sales, management, and leadership. The 73-year old Wisconsin realty brokerage is forging new paths, led by Tom Keefe, who recently purchased the company from his father, Mike Keefe. The company’s vision involves women at all levels of the organization. “I have the privilege of working with many of the most successful women entrepreneurs in our community,” Tom Keefe said. “Every one of our real estate agents runs his or her own business, and we focus and train on self-empowerment.” Women also enjoy corporate roles at Keefe. Julie Morse, a top Realtor for many years, joined Keefe in 2015 as managing broker and development director. She oversees several branch offices and new business development for the company. “I believe all things are possible
for a woman in real estate today,“ said Morse, who is also a writer and speaker. “We offer opportunities for women to excel in equal measure to their male counterparts – no matter if they come to us out of college, as a working mom, or as an executive career cross-over.” Janet Behrens, Keefe’s chief administrator/referral coordinator, is also a former salesperson who now dedicates herself to other agents’ successes. She heads up a top-notch administrative support staff, as well as the company’s Leading Real Estate Companies of the World program of client referrals nationwide. “My work is rewarding and very personal to me. Keefe is a familyfriendly company and that means a lot to everyone, especially our working parents,” Behrens said. For more information on sales career opportunities at Keefe, write jmorse@keeferealestate.com.
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To succeed in business, women need to master both hard skills (political savvy, technical competence) and soft skills (communication and teamwork).
Women in the workplace
FILE PHOTO Women in Business
W H AT I T TA K E S T O S U C C E E D
Today, the majority of women are entering the workforce. So what advice can women follow to enhance their careers and help overcome barriers to success? Challenges Remain While today’s opportunities are unrivaled, professional women face challenges and inequities. For example, women are still paid less than men across professions; they are underrepresented in executive positions; and studies show that women must work harder for a pay raise or promotion. “Women are aware that even when they have a seat at the table, they may not always be sitting level with their male counterparts,” said Constance St. Germain, Ed.D., J.D., executive dean, College of Humanities and Sciences, College of Social Sciences at University of Phoenix. “Women are too often overlooked for promotion as a result of conscious and unconscious gender myths, biases and societal stereotypes that are in the workplace even in 2016.
Men and women are engaging more than ever to address this, but there is still work to be done.” According to a new survey by Morning Consult and University of Phoenix, only 33 percent of women believe men and women working the same job make the same amount. The number of men who feel this way is higher but still only slightly over half (54 percent). An underlying challenge for women can be navigating an environment that lacks support for their perspectives. The survey also found that one in three respondents agreed that there were too few positive female leaders at their company.
MORE THAN HARD WORK AND TALENT
To continue rising in the workforce, it takes not just technical skill, but political savvy. “No one can afford to be apolitical at work if he or she aspires to advance
to the executive level,” St. Germain said. “While technical competence is important, in my experience, political savvy is a leadership skill that can be a key differentiator in an individual’s success.” As a leader in higher education and organizational change, St. Germain believes political savviness is really about emotional intelligence. It is about understanding the importance of building collaborative interpersonal relationships, building trust, maintaining one’s composure and being able to put people at ease. This involves mastering soft skills like communication and teamwork, and carrying them through every aspect of the job. “These skills are valuable for workers at any stage in their career. For those just starting in a new office, they can help negotiate a better salary, build rapport among colleagues and start off on the right foot,” she said. “For those reaching toward upper levels of management, these skills can help you build trust across the organization and make you more effective
both as a leader and team member.” As more women search for an education that is career relevant, giving them both hard and soft skills for success, many choose University of Phoenix. Twothirds of University of Phoenix’s student body is female. The University is focused on providing not just an education but relevant skills that prepare students to take on challenges of the workforce. “Women in the workforce will continue to confront the broad array of challenges with collaborative and creative solutions.” For more information about University of Phoenix, visit www.phoenix.edu. For more information about University of Phoenix programs, including ontime completion rates, the median debt incurred by students who completed the program and other important information, please visit www.phoenix.edu/programs/ gain ful-employment. This poll was conducted from Aug. 23 to Sept. 3, 2016, among a national sample of 10,113 registered voters.
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2017 WOMEN IN BUSINESS
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Sewing Success Q U I LT I N G I N D U S T R Y B O O M I N G By Jason Arndt STAFF WRITER
Noting trends since 2010, the Quilting industry is booming and Buttons and Bolts of Salem is no different, owner Heather Deegan reports. According to a 2014 release by Quilting in the America, the industry brought in $3.76 billion, a five percent increase since 2010. “It definitely is a billion dollar industry, and it’s not as much as your Grandma’s quilting as it used to be,” Deegan said. “It definitely is a hobby, before it used to be utilitarian.” Deegan opened her store in a small unit in 2013, and following a year, Buttons and Bolts moved a larger location, 27642 75th St. in Salem. “At about 2013, we were actually located about two miles away, a mile southeast of Highway 83 and 50,” Deegan recalled. “We had about a 1,000-square feet there, much too small for us…we had a very tiny classroom.” In addition to an increase in the size of the classroom, which is taught by instructors from the community, Deegan has added more fabric and tools for customers. Additionally, Buttons and Bolts has increased customer traffic, noting is next door to Bumper and Bumper, among other businesses. “We have a lot of visual signage on Highway 50, and we are finding a lot of new customers who just happened to drive by and see our sign,” said Deegan.
Quilting is a process
Deegan reports quilting is a multi-step process, starting with someone cutting up fabric and sewing it together, known as piecing. After piecing, the quilting process begins, with quilters adding layers
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Buttons and Bolts Fabric and Quilting Supply WHERE: 27642 75th St., Salem HOURS: Tuesdays, Thursdays from 9 a.m. until 8 p.m.; Wednesdays 10 a.m.-5 p.m.; Fridays and Saturdays 9 a.m.-6 p.m.; Sundays Noon until 4 p.m. CONTACT: (262 586-2522 WEBSITE: buttons-and-bolts.com WHAT:
consisting of matting, backing fabric and stitching together of several layers. The process, she said, is done through a variety of ways. “There are multiple ways of doing that, people still do quilting by hand,” Deegan said. “But most people do it by machine.” Furthermore, quilting takes time, approximately 40 hours and some costs associated with supplies. “You would probably spend about 40 hours total on making a quilt, so right there, just in your time alone, the value of the quilt is about $400,” she said. “Then you add on to that, the fabric that you purchased, right there, you could look at another $150 depending on the quilt.” However, despite the high cost, she notes local quilt shops offer fabric not readily available at big box retailers, including Walmart. “The quality of the product we carry, it is not your Joan (Fabrics), Walmart, Hobby Lobby fabrics,” Deegan said. “Most of these fabrics are exclusive to quilt shops only.” With stronger quality, she said, the product lasts longer. “Better quality holds up over time. You tend to see quilts that are made from those sold at big stores tend to fall apart after a few years of use.”
JASON ARNDT Women in Business
Buttons and Bolts owner Heather Deegan, of Trevor, finishes a customer invoice at her Salem-based business.
Fabric changes frequently
Buttons and Bolts, which orders fabric a year in advance, rotates every six months. “There are probably close to 10-15 different fabric vendors to choose from,” said Deegan, noting 10 new designs come out regularly. The frequent changes lead to difficult choices, but Deegan keeps customers in mind when considering introducing new fabric. One consideration includes geography, pointing to Wisconsin’s hunting background. “Fabric from beach themes or flamingoes are not going to sell very well in Wisconsin, but stuff with deer and hunting does,” she said. “We definitely have to keep in mind what customers are looking for.”
Offered classes
JASON ARNDT Women in Business
Store Manager Sue Heinlein, of Trevor, finishes a project for a customer.
Deegan enlists the help of community members to teach classes to instruct quilters ranging from beginners to advanced. “We actually have an instructor who was a designer, and she lives in the area, so she comes in and teaches classes,” she said. “We try to find knowledgable consultants and instructors that can teach us. I am not familiar with every single technique.”
Service and supplies
Buttons and Bolts offers both tools and personal services to customers, including literature, rotary cutters, rulers and other supplies for community members looking to start that first project. Additionally, they have equipment to help customers finish quilting, including a long arm machine. “They have invested long arm quilting machines, something that we have here, customers would come to us and have us finish the quilt for them,” said Deegan. “We do that quite often, we actually have about a two-month waiting list.” Meanwhile, Buttons and Bolts encourages customers to bring in their finished products as motivation for beginners. “We love to tell our customers to come in and show us their projects, especially if they made it from something we had in our store,” Deegan said. “Simply because it brings inspiration to other people.” The customers, she said, are her first priority when they are looking for a specific piece of fabric. If she does not have it in stock, she consults other area quilt shops, noting each owner has different tastes. “We all have something different, we all have different tastes,” Deegan said.
2017 WOMEN IN BUSINESS
More than just an antique mall, the Waterford Unique Antique Market features many repurposed items that local artists have created using things like old watering cans and drift wood, which they have painted scenes on.
Antique market offers local artists a place to sell By Tracy Ouellette EDITOR
Visitors to Waterford who bypass Milwaukee Street during their trip through the village are missing out. About a block from the main thoroughfare, housed in an old grocery store, is the Waterford Unique Antique Market. “It’s amazing how many people don’t know we’re here,” owner Darla Yanny said. “Even people from Burlington who I talk to say they didn’t know we existed.” Yanny opened the antique market in August of 2015 with the desire to provide a place for local artists and antique vendors a home. Less than a year and a half later, she has more than 60 vendors in the 10,000-square-foot space. “I didn’t want to limit it to just an antique mall,” Yanny said. “I wanted it to be more than that. We have a big variety in here because not everyone is into antiques anymore.” It’s the repurposed items that are all the rage right now, she said. “The painted furniture sells fast,” Yanny said. “Back in my day, I was stripping furniture like this and refinishing, but now everyone wants the hand-painted things. It’s come full circle.” Yanny has several artists who specialize in the hand painting with items ranging from repurposed gas cans, to full kitchen sets to artwork on old doors. “The stuff moves fast,” she said. “I tell people all the time, if they like something they better grab it because it might not be here the next time they come.” Because of the high turnover in many of the booths, Yanny said some of her vendors are in once or twice every week to
ELLETTE Wome n in Busin
For that special gift
ess
Photos by TRAC Y OU
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restock. “Our inventory changes constantly,” she said. Some of the area antique malls that have closed in W recent years have booths at Yanny’s market, including Ya aterford Unique Antique Marke nn Encore Consignments from Lake Geneva and Finders 20 y (left) and her son Ryan Ross t owner Darla 9 N. Milwaukee in their shop at St. Keepers from Rochester. “It’s kind of become a little co-op,” she said. “We’re a tight-knit community here and we share ideas and bounce things off each other.” Yanny said they are still struggling with getting the word The Amish Kitchen also has a booth in the market, out about the business. People in Waterford, who drive by the featuring hand-made chocolate and gifts from an Amish market every day know about it, and shop there frequently, community in western Wisconsin. but beyond that, they’re looking at ways to let visitors to the “A couple times a year they bring out breads and pies too,” area know about them. she said. He son, Ryan Ross, handles the advertising and marketing Keeping the market local is a priority for Yanny. for the business and has been working on a larger plan. “Some of these artists would never have anywhere to “He does all the tech and social media stuff,” Yanny said. display their stuff,” she said. “They’re so talented, too. I’m “It’s so important to have an online presence and be part of constantly amazed at what they bring in.” the social media community.” Yanny said giving back to the community is part of who Yanny said they are building up a solid clientele, but still she is and this is just one way for her to do that. need to let people know beyond the immediate area they are “I’m a Christian and this is a Christian business, it’s very there. important to me,” she said. “We have the flea market in the parking lot in summer on “We have slippers made at a Christian woman’s shelter in Saturday, and that helped,” she said. “Now we’re trying to Kyrgyzstan and 100 percent of the money from those slippers reach more people.” goes to the shelter,” she continued. The Waterford Unique Antique Market is at 209 N. There’s also a corner of the shop that houses Christian Milwaukee St. Hours of operation are 10 a.m. to 5 p.m. books for resale. Tuesday through Friday, 10 a.m. to 4 p.m. on Saturday, and “Pastor Scott Carson, and his wife Jane, from Burlington 11 a.m. to 2 p.m. on Sunday. set it up,” she said. “We are a Christian family and it’s nice For more information, call (262) 534-3500 or find them on people can come in an pick up a Christian book.” Facebook.
2017 WOMEN IN BUSINESS
My ‘story’
BY
Mary Hall Scott CONTRIBUTOR
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TO AN INCREDIBLY REWARDING CAREER!
My story began about 20 years ago. At that point in my life I had completed my radiology and radiation therapy training. I worked clinically for more than 15 years. Permanent makeup was available, however, it was not common. It was amazing how much better patients looked and felt after having a permanent makeup procedure. It was an incredible boost of self-esteem and confidence during a difficult journey. I was always astonished that I didn’t see more patients benefiting from this service. Fast forward years later to meeting a woman who was a permanent makeup artist. Since I had never met an actual artist, I was more intrigued now than ever before. We shared our stories of being passionate about helping people. I also learned that she was ready to exit the business to follow another passion. She informed me of a school, Globally Preferred, that was only 15 minutes from my home in Evansville, Wis. I called the school and they had an opening in their classes the very next week. That is when my career as an artist started. I immediately signed up and took every class the school offered. That also enrolled in the paramedical tattoo classes. I furthered my education at Younique
Images in Orlando, Fla., under a master trainer. I trained one on one to further the exact education I was in need of. I continue to train on a regular basis as the industry is evolving dramatically almost on a daily basis. I practice with the highest of standards, using only medical grade equipment, inks and numbing agents. This quick recap brings us to where I am at today. I started my permanent cosmetics career in Lake Geneva at Mia Faccia. I currently have three locations after adding Janesville and Monona within a very short period of time. The need in our communities for the services I provide was much larger than I had imagined. Permanent cosmetics is becoming mainstream and extending far beyond the medical realm. Men and women are enjoying cosmetic tattooing to correct abnormalities, save time or just create an incredible care-free look. As a tattoo artist, I provide both cosmetic and medical services. My services include: eyebrows (including 3D), eyeliner, lips (full or liner), scar relaxation, skin camouflaging, age spot removal, areolas, derma rolling, skin needling, anti-aging, facelift alternatives, acne scar reduction, teeth whitening and more.
My most recent addition has been eyelash extensions. Eyelash extensions are the perfect way to achieve a subtle hint of glamour! My medical background contributed greatly to my success. My education and clinical experiences made me extremely comfortable with the devices and the clients from day one. I also understand the emotional trauma of cancer, Parkinson’s Disease, loss of vision and other medical circumstances that contribute to clients making that initial phone call. At the age of 50 I now also understand the turmoil of the aging process itself. I am very blessed to have found this opportunity and even more blessed to have it as a career. If you have ever considered permanent cosmetics, I would love to have an opportunity to meet you. Hopefully, this article has also introduced you to paramedical procedures that are available. My consultations are always free and I am always available to answer any questions you may have. Mary Hall Scott, B.S. RT(R) CPT MPS, can be reached at (608) 436-2245 or www.permanentmakeupdesigns.com. For more information, see her ad on Page 8.
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