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Warm up your home’s interior Tips for achieving the top 2021 home trend
Change is on the horizon as 2021 is poised to be a transition year for home design. Expect some of the cool and minimalistic trends of the past to be replaced with more approachable designs that convey comfort, warmth and positivity. “Darker colors, natural textiles - like wood, and soft lighting are great ways to make a room feel warm and inviting,” says Jen Meska, director of merchandising at LL Flooring. “Also, decorate with items and patterns that bring you joy to add a sense of your personality and unique style.” To bring warmth into your home and enjoy this growing trend for years to come, LL Flooring offers this advice:
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Homes & Design featuring Home Buyer, Owner & Renter March 2021 Published by Southern Lakes Newspapers LLC 1102 Ann St. Delavan, WI 53115 262-728-3411
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HOMES & DESIGN • HOME BUYER, OWNER & RENTER
For many years, cool color schemes have dominated home design. White kitchens, gray walls and black countertops were top choices by homebuilders and renovators. People have tired of these styles and are seeking to add warm colors and materials in their home. Colors with yellow undertones are in Decorating with warmer colors, installing hardwood floors and rethinking the high demand, from wall paint to furniture lighting are just a few of the ways to update your home’s interior. Add a few and beyond. Warm accent colors are being plants and a mirror or two and you’ll have a whole new look. used by top designers in decor like accent STOCK PHOTO Homes pillows and throw blankets, including soft yellow and rich cinnamon. Brass also feel warmer on the feet than tile and Use mirrors strategically and bronze are popular in hardware and laminate flooring alternatives. Mirrors serve multiple purposes in accessories, and mixed metals are featured a room – they add artistic style, they to add visual interest. Analyze lighting visually expand the space and they reflect Light can add to or detract from the light. Designers often strategically place Update flooring feeling of warmth in any space. Natural a mirror to bounce natural light or reflect Floors are the foundation of any room, light sources are always welcome, so make the exterior landscape, helping bring the providing ample opportunity to update the sure to open shades to illuminate spaces. feeling of the outdoors inside in a subtle space to bring in warmth. Of course additional light sources will be yet meaningful way. Because organic materials typically necessary, so think about how overhead, A mirror can further add to the convey warmth, hardwood floors are task and accent lighting can best work warmth of a space depending on the a worthwhile investment. The visually together in areas. frame material. Some popular options interesting and intricate wood grains can Lamps, wired wall sconces and picture for frames include wood, resin or goldbe enhanced with any color stain, although wall lights are easy to install and instantly hued metals. If you have an old mirror warm hues are trending. The rich browns in add style and glow to a room. Finally, you want to revive, consider painting the Bellawood Manhattan Chevron Engineered when looking at lights, consider the type frame in an appropriate accent color and Hardwood is a great example, as featured in of bulbs you use and opt for options that you’ll breathe new life into an existing this year’s HGTV Dream Home. project warmer light rather than those with piece. Not only do hardwood floors like this cooler light tones that have white or blue • HOME TREND CONTINUED ON PAGE 8 add a warm element to a space, but they undertones.
MARCH 2021
Determine color schemes
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Using natural wood is one way to a healthier home. Experts say wood doesn’t harbor dust and other allergens, and it gives off almost no VOCs in its natural state. STOCK PHOTO Homes
of uniqueness and personalization whenever it’s used.” The kitchen is often called “the heart of the home” – a gathering place that provides sustenance through food and the companionship of friends and family – making it an ideal space in which to put wood’s authentic natural powers to work. Replacing tired old cabinets with stylish hardwood ones is a good starting point, as shown in the makeover of a 1920s Bungalow house kitchen where a classic American hardwood – quarter-sawn white oak – is used for all the new millwork and flooring. The floorboards are lightly whitewashed to create the look of bare wood; the base cabinets, supplied by Plain & Fancy Custom Cabinetry, get a slightly darker cerused finish to distinguish them from the rest of the woodwork. The wall cabinets are painted white to match the kitchen’s shiplap ceiling. “It’s peaceful rather than exciting,” the homeowner said. “And that’s exactly what we wanted.”
Without doubt, a good part of wood’s appeal is due to the fact that, like us, each piece of timber is unique – its color, texture and grain are as individual as a human personality, so we keep discovering new aspects of its beauty and versatility to delight in. “But there are other good reasons why being surrounded with hardwood makes us feel good,” Jovanovich points out. “It is exactly the kind of material that today’s environmentally conscious consumer demands: One that’s renewable, sustainable, plentiful, durable and easy to work with – all of which makes it an excellent return on investment, too.” And that feeling of well-being is not just in our minds or pocketbooks – wood is healthy, it doesn’t harbor dust and other allergens, and it gives off almost no VOCs in its natural state. And what could be more reassuring than that? For more about the uses and benefits of American hardwoods, visit www. hardwoodinfo.com. (BPT)
HOMES & DESIGN • HOME BUYER, OWNER & RENTER
The pandemic has changed the way many of us think and feel about home. More than ever, it has become a place of refuge, safety and comfort in an uncertain world. The need for our dwellings to be sources of both physical and emotional well-being has never been stronger. Architects and designers looking to maximize the unique and personal qualities of a residence – the subtle factors that turn it from a house into a home – have long recognized that specifying wood offers a natural means of achieving that goal. Now COVID-19 is making that strategy even more attractive to savvy homeowners. “We hear it from professionals and consumers alike: Today, families want an especially cocooning home environment,” says Linda Jovanovich, of the American Hardwood Information Center. “Wood is an inherently warm and characterful material that engenders feelings of reliability and familiarity in us. But along with that triedand-true aspect, hardwood also offers a wide range of different looks and design possibilities, so there’s always an element
MARCH 2021
Creating a naturally healthy home
5
DIY strategies to deep-clean carpeting What’s underfoot in a home can go a long way toward making residences comfortable and aesthetically appealing. A study of home buyer preferences using data from the National Association of Realtors found that 54 percent of home buyers were willing to pay more for a home with hardwood flooring. But that doesn’t mean that carpeting doesn’t still have its devotees. In 2019, the real estate firm Opendoor installed nearly one million yards of carpeting in its homes. Houzz reports that, in 2018, 17 percent of renovating homeowners purchased carpets and 50 percent purchased indoor rugs. Carpeting and rugs can offset some of the shortcomings of hardwood, providing a softer texture that makes for a better landing spot for active young children.
SPOT CLEAN STAINS
Stores sell a bevy of carpet cleaning solutions. When applying such solutions, do so in an inconspicuous area of the room to ensure colorfastness of the carpet and that the solution does not adversely affect the fibers. If the spot is clean and the carpet is not adversely affected, you can then apply the solution to more visible areas. Homeowners who prefer all-natural cleaning solutions rather than chemicals can
HOMES & DESIGN • HOME BUYER, OWNER & RENTER
MARCH 2021
Residential
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use a solution of white vinegar, baking soda and salt to make a safe cleanser, according to The Spruce. Soak the stain, use a scrub brush to work in the cleanser and then blot up the liquid with a clean cloth. According to the lifestyle resource First for Women, club soda also works as a cleanser when it is sprayed on a stain.
DEEP CLEANING
Carpets periodically need to be revitalized, and that can be accomplished with a specialized cleaning machine. Many are available for purchase (a good investment for homeowners with kids and/or pets), while others can be rented as needed. Remove all of the furniture from a room and vacuum to clean dust, dander and any other debris. Address any darker stains first by pretreating with a cleaning solution. Let sit for around 20 minutes. While waiting, learn how to operate the machine, fill it and clean out the soiled water. Never allow the machine to oversaturate the carpet with water, as it can get into the padding and subfloor, causing problems like mold or wood damage. Spray the waterdetergent solutions, and then pass the carpet cleaner over spots repeatedly until the carpet feels only slightly damp. (METRO CREATIVE)
Removing shoes when entering the home can keep carpets clean and reduce wear and tear. With frequent deep cleaning, carpets can maintain a like-new appearance for years. STOCK PHOTO Homes
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How to choose the right lighting inside your home Lighting in a home serves both practical and aesthetic purposes. It’s easy to maneuver around a well-lit home, reducing the risk of slips and falls, and the right lighting can help homeowners create their desired ambiance, which typically changes depending on which room you’re in. When choosing lighting for their homes, homeowners must walk a fine line between appearance and functionality. A fixture in the foyer that instantly impresses visitors likely won’t prove as awe-inspiring if it’s installed in the living room. When choosing lighting for a home, some general rules about what works in each room can help homeowners make the most informed decision.
Kitchen
Kitchens are often the busiest room in a home, so lighting here can be especially important. A kitchen often benefits, both practically and aesthetically, from different • RIGHT LIGHTING CONTINUED ON PAGE 9
Homeowners have many options and many needs when choosing lighting for their homes. A professional consultation with a lighting expert or interior decorator can help homeowners find lights that provide both practical and aesthetic appeal. STOCK PHOTO Homes
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• HOME TREND CONTINUED FROM PAGE 3
Add plants and foliage A simple way to add life into your home is adding plants. Humans are naturally drawn to nature, so adding foliage brings a warmth to any room. If you’re not much of a green thumb, consider low-maintenance houseplants like snake plant, spider plant and succulents. If you love the look of plants but just don’t want to deal with the real things, shop for plastic alternatives that closely mimic their real counterparts. You might be surprised how realistic modern faux plants appear. To learn more about top trends for 2021 and how to bring them into your home, visit LL Style www.llflooring.com/inspiration. (BPT)
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Tips to improve WiFi around the house Speedy, reliable internet is something people have quickly grown accustomed to and dropped WiFi signals can be so frustrating. Various things can contribute to slow or interrupted Wi-Fi. As a result, there’s no one-size-fits-all solution to address underperforming Wi-Fi. But that’s good news, as it means there’s an assortment of strategies that consumers can try to improve the Wi-Fi in their homes.
Slow and/or interrupted WiFi signals can be very frustrating. Thankfully, various strategies can help consumers quickly remedy such issues. STOCK PHOTO Homes
Upgrade your router
Many people rent their routers from their internet service providers, but it may surprise some to learn that they can buy their own. Buying your own router can be beneficial in various ways, not the least of which is it can save money. Router rental fees vary, but they typically cost between $10 and $15 per month. Consumers will save money in the long run by buying their own router rather than renting one from their ISP. When buying their own routers, consumers also can pick from a host of options, including routers with strong performance ratings that may Relocate the router contribute to better WiFi performance. PCMag.com notes that the location of the router can affect WiFi performance. If Set up automatic firmware updates possible, locate the router in the center of It’s easy to forget a router after it’s the home so it can easily reach all parts of been plugged in and internet service starts working. However, manufacturers routinely the house. Locating wireless routers away from walls and other obstructions also may issue firmware updates to improve router improve performance. performance. Turning on automatic updates may improve WiFi performance, and such updates also can provide a host of additional benefits, including added security measures.
Switch frequencies
Switching frequencies can help wireless
consumers whose service might be adversely affected by congestion. Consumer Reports notes that wireless congestion can affect WiFi performance in apartment buildings and densely populated neighborhoods. In such instances, consumers can check their routers to see if they’re running on the 2.4 GHz frequency band. If so, switching them to the 5 GHz band, which has more channels and is likely to be less congested, may improve WiFi performance. (METRO CREATIVE)
Formal dining room
Many people enjoy the look of chandeliers in formal dining rooms, and such fixtures can be installed directly above the dinner table. The interior design experts at Better Homes & Gardens advise hanging chandeliers roughly 33 inches above the table in dining rooms with eightfoot ceilings, adding three inches for each additional foot above eight feet. Darkened dining areas may be ideal in restaurants, but homeowners may want to split the difference at home and choose dimmable chandeliers for their dining
rooms. This allows homeowners to dim the lights for romantic dinners but turn them up for family gatherings with lots of people around the table.
Living room
Adaptability also is important in the living room, where homeowners may host anything from movie nights to book clubs to parties for the big game. It can be a tall order to accommodate such a wide range of activities, and many homeowners come down to deciding between recessed lighting and track lighting. If the living room currently has neither style, homeowners should recognize that it will cost considerably less to install track lighting than recessed lighting. Better Homes & Gardens notes that flexible track lighting provides ambient, task or accent lighting, and track lights can even be moved to change lighting schemes at any time, making them a budget-friendly option for homeowners whose living rooms are multi-purpose spaces.
Recessed lighting also works well in living rooms, especially ones with low ceilings. That’s because recessed lighting is installed into the ceiling, meaning it does not take up any visual space in the room. That can help living rooms feel bigger.
Bedroom
The home improvement experts at BobVila.com note that bedroom lighting should provide enough light when getting dressed, but also be able to be toned down as residents prepare for their bedtime routines. Both portable and installed lighting can be used in bedrooms to serve these various functions. Recessed fixtures that dim can ensure there’s ample light to get dressed in the morning, but they also can be dimmed at night as residents try to get ready to sleep. Portable nightstand lights can make it easier for couples sharing a bedroom, allowing one person to stay up and read while the other goes to sleep. (METRO CREATIVE)
HOMES & DESIGN • HOME BUYER, OWNER & RENTER
types of lighting. For example, pendant lighting above kitchen islands can make meal preparation easier and safer, but such lighting likely won’t work in breakfast nooks and informal dining areas in the kitchen. Recessed lighting works best in such areas. In kitchens with no island, undercabinet lighting can be used to illuminate countertops and simplify meal preparation.
MARCH 2021
• RIGHT LIGHTING CONTINUED FROM PAGE 7
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Spending more time at home, in the company of loved ones, is one of the benefits of the limitations from the coronavirus pandemic. From home cooked meals to learning new skills, many say they are enjoying a less hectic lifestyle. STOCK PHOTO Homes
figure who cited doing the laundry). We’ve been exercising or learning new skills together (22%), adopting new hobbies like cooking, drawing or painting (16%), and – if you’re looking for something truly uplifting – generally getting to feel closer to family and friends. “When the world feels chaotic, we often look for shelter and comfort in our homes as somewhere we can control,” said Meik Wiking, CEO of the Happiness Research Institute and New York Times bestselling author. “That’s never been truer than now.” The survey was commissioned by home appliance manufacturer Whirlpool Corporation, which also launched a new “Improving Life At Home” online hub replete with expert advice on everything from recipes to organizing garages, in an effort to better understand how lives have changed in the last year. “It’s been heartening to see some silver linings as new dynamics and habits emerge in homes everywhere,” said Eleanor Reece, the company’s senior director of global campaigns, in noting that 28% of those polled want to stick with the positive changes they’ve made. Wiking, himself, is optimistic that many
people’s new-found “understanding that happiness is homemade” is here to stay – even if some hobbies don’t last. And the guy the New York Times has called “probably the world’s happiest man” has a few tips to help get us through the rest of this ordeal: • Carve out “me time” by disconnecting. What “me time” with mandated remote home learning for school kids, you ask? “There is evidence,” Wiking said, “suggesting that kids crave more attention if you’re sitting with a digital device, like a mobile phone, than with something like a book or paper or a puzzle. So go old school.” • Use a “retirement box” for decluttering. Clutter can negatively impact your satisfaction with your home. Find out if you really, really need that collection of Russian nesting dolls, say, by putting it in a box, and – if you haven’t opened it within a certain time – you’ve got your answer. • Keep learning and growing. “Most people overestimate what they can do in a day, and underestimate what they can do in a month,” said Wiking. “The important thing is to keep moving forward and not put too much pressure on yourself.” (NEWSUSA)
HOMES & DESIGN • HOME BUYER, OWNER & RENTER
Turns out a lot of us actually like certain changes we’ve made in our lives while holed up at home since the coronavirus hit. No, we’re not talking about what turned out to be the not so stop-gap measures experts usually cite in arguing the entire world has been forever transformed due to COVD-19. Telemedicine. Telemeetings. Fist bumps – well, okay, maybe not fist bumps, but (sadly) “handshakes may be one of the last things to come back,” the Boston Globe reported. Instead, a new survey of U.S. adults aged 18 and over provides rare insight into what could be the pandemic’s long-term impact on individual household dynamics. Think about it – 53% of those surveyed report spending an extra 7.4 hours, on average, at home each day, which works out to be the equivalent of two additional days per week. And what have we been doing with that extra time? We’ve been cooking together more (14%, allowing us to infer that nearly 36 million people are spending more time making meals). We’ve been sharing more chores (12%, meaning more than 15 million households – and, yes, that includes the 66% of that
MARCH 2021
Yes, COVID-19 may be having a positive impact on household dynamics
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home and property sales SINGLE-FAMILY HOMES Burlington • 417 Amanda St..........................$ 195,000 • 3424 Buena Park Rd.................$ 215,000 • 32822 Bohner Dr.......................$ 232,000 • 381 Conkey St...........................$ 240,000 Union Grove • 17710 Spring St.........................$ 270,000 • 1306 State St.............................$ 164,900 Kansasville • 2412 Lincoln Ave.......................$ 204,900 Waterford • 4850 Parkview Rd......................$ 365,000 • 30422 Beach View Ln................$ 190,000 • 29238 Orchard Ln......................$ 342,000 Racine • 1600 Kremer Ave.......................$ 132,000 • 3620 Haven Ave.........................$ 145,000 • 1774 Virginia St..........................$ 147,900 • 1512 Monroe Ave.......................$ 149,000 • 3600 Knoll Pl..............................$ 151,000 • 1109 Willmor St..........................$ 146,000 • 2426 Hansen Ave......................$ 160,000 • 1922 N Main St..........................$ 152,000 • 2301 Monroe Ave.......................$ 145,000 • 3140 Drexel Ave.........................$ 141,000 • 2708 Kenwood Dr......................$ 153,000 • 2053 Quincy Ave........................$ 155,100 • 2916 Waterview Cir....................$ 166,500 • 2714 Norwood Dr.......................$ 163,000 • 1028 Florence Ave.....................$ 174,100 • 2925 Washington Ave................$ 164,000 Caledonia • 6143 Madeline Ln......................$ 765,000 • 9901 Saratoga Dr......................$ 120,000
Sturtevant • 9312 Durand Ave.......................$ 175,000 Mount Pleasant • 5819 Emstan Hills Rd................$ 209,300 • 1655 Wiese Ln...........................$ 215,000 • 220 S Green Bay Rd..................$ 210,232 Franksville • 8950 Dunkelow Rd....................$ 285,000 Elmwood Park • 3357 Taylor Ave..........................$ 320,000
CONDOS Burlington • 951 Dorothy Ct 5B.....................$ 124,000 • 955 Dorothy Ct 5D.....................$ 139,900 Racine • 3800 Cheyenne Ct H...................$ 80,000 Mount Pleasant • 3148 Wood Rd 12......................$ 134,000 • 5726 Cambridge Ln 4................$ 138,000 • 6751 Mariner Dr 5......................$ 138,500
VACANT LAND Burlington • Lt17 S Lakeshore Dr....................$ 26,000 Racine • 4708 Chris Ct Lt1.......................$ 357,649 Franksville • 3610 Haymeadow Rd..................$ 39,000 Waterford • 27239 Dover View Ln Lt9.............$ 94,000 Mount Pleasant • 1217 Lancelot Ln.........................$ 50,000
WALWORTH COUNTY SINGLE-FAMILY HOMES Sharon • 196 Park Ave..............................$ 178,000
Genoa City • W926 Eau Claire Rd..................$ 229,900 • W881 Hyacinth Rd.......................$ 72,000 Whitewater • 439 S Pleasant St......................$ 212,000 • 321 Indian Mound Pkwy............$ 226,000 • 806 E Main St..............................$ 94,900 • 951 W Charles St.......................$ 169,000 Delavan • 221 Vine St.................................$ 193,000 • 1131 Sequoia St........................$ 235,000 • 3481 Foxtail Ln...........................$ 294,900 • 1126 Barnes St..........................$ 141,000 • 619 Phoenix St..........................$ 199,000 Elkhorn • W4925 Paddock Dr....................$ 279,000 • N6753 County Road O..............$ 277,000 • W3188 Bray Rd W3184.............$ 210,000 • 1329 E Longneedle Ln Lt27......$ 298,500 Williams Bay • 381 Fair Oaks Dr........................$ 380,000 • 122 Williams St..........................$ 151,000 • 91 Williams St............................$ 265,000 Lyons • 1613 Walburg Rd.......................$ 449,900 • 5861 Alvin Howe Rd..................$ 181,000 • 1499 Center St...........................$ 250,000 East Troy • 3292 Graydon Ave.....................$ 240,000 • 1889 Thomas Dr........................$ 230,000 Lake Geneva • 1707 Miller Rd............................$ 280,000 • 304 Cadence Cir........................$ 441,065 • N3175 Quail Rd.........................$ 237,500 • W4691 Palmer Rd......................$ 280,000 Spring Prairie • N6444 Church Rd......................$ 725,000
HOMES & DESIGN • HOME BUYER, OWNER & RENTER
RACINE COUNTY
MARCH 2021
Here is a listing of recent single-family home, condominium and vacant land sales in Kenosha, Racine and Walworth counties. The information is provided through the Multiple Listing Service.
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home and property sales Here is a listing of recent single-family home, condominium and vacant land sales in Kenosha, Racine and Walworth counties. The information is provided through the Multiple Listing Service.
Walworth • 938 Laurie Ct.............................$ 285,000 Fontana • 643 Agaming Rd........................$ 527,000 • 450 N Lower Gardens Rd..........$ 552,500
CONDOS Lake Geneva • 1655 Woodland Dr 12-52...........$ 320,000 Delavan • 110 Eagle Pointe Dr A...............$ 290,000 Elkhorn • 409 E 3rd Ave 8.........................$ 169,500 Genoa City • 1400 Hunters Ridge Dr 68.........$ 168,000 Fontana • 802 Country Club Dr C..............$ 262,500
VACANT LAND
HOMES & DESIGN • HOME BUYER, OWNER & RENTER
MARCH 2021
Lake Geneva • Lt0 Waterview Way 38-10..........$ 125,000 • Lt24 Woodstone Ln....................$ 117,000 Delavan • Lt2 Quiet Ln.................................$ 43,500 Fontana • Lt33 Lower Gardens Rd..............$ 85,000 Elkhorn • Lt4 Eagle Dr.................................$ 68,000 East Troy • Lt0 Bluff Rd................................$ 135,000
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KENOSHA COUNTY SINGLE-FAMILY HOMES Salem • 8223 Antioch Rd........................$ 165,000 • 7735 242nd Ave.........................$ 219,900 • 23603 68th St............................$ 232,000 Trevor • 26879 104th Pl...........................$ 179,000
Wheatland • 39609 60th St..............................$ 86,000 Twin Lakes • 11823 316th Ave........................$ 300,000 • 420 Main St................................$ 311,900 • 36403 89th St............................$ 295,000 Randall • 38820 91st St.............................$ 235,000 Bristol • 12973 80th St............................$ 415,000 Kenosha • 4400 47th St...............................$ 155,000 • 2421 26th St...............................$ 155,000 • 6902 38th Ave............................$ 167,900 • 3305 86th St...............................$ 168,200 • 6205 33rd Ave............................$ 165,000 • 7857 18th Ave............................$ 177,000 • 5636 Pershing Blvd....................$ 170,000 • 1707 40th St...............................$ 167,500 • 7816 10th Ave............................$ 180,000 • 1620 50th St...............................$ 175,000 • 7712 36th Ave............................$ 185,000 • 4048 6th Ave..............................$ 185,000 • 6302 Pershing Blvd....................$ 190,000 Pleasant Prairie • 8329 108th Ave..........................$ 273,000 • 845 111th St...............................$ 287,000
CONDOS Kenosha • 1252 Village Centre Dr 7...........$ 173,000 • 318 57th St 207.........................$ 196,000
VACANT LAND Kenosha • 5017 Washington Rd.................$ 332,520 Twin Lakes • Lt7 Majestic Way W.....................$ 99,500 Bristol • 8600 160th Ave..........................$ 200,000 Salem • Lt3 Silver Lake Rd......................$ 190,000
CLASSIFIEDS CALL 262.728.3411 TO PLACE YOUR AD FOR RENT Apartments APARTMENT FOR RENT - MUKWONAGO Downtown 4 Family, 2 bedroom, 1 bath, 1 car det. garage + surface parking. $950 per month including heat & water, separate electric. Upper Available March 1st. 262-363-4303.
Burlington Apartments 3 BDRM & 1.5 BA, Townhouse. 310 Joan St. March 1st. Open Sunday Feb. 21, 11am-1pm. $825. 262-679-3248.
Houses/Town/Condos 2BR, 1BA HOME in Wind Lake on the lake. $1,500. mo + sec. text only. 414-828-4886.
Other for Rent RETAIL & OFFICE SPACE FOR RENT Downtown Mukwonago - Hwy 83/Rochester St. 600 - 1,200 sq. ft. available. 262-363-4303.
Room for Rent WAYSIDE/ROOM FOR RENT On the square in Walworth. Rent by month only. Call, please leave a message. 847-739-6789
Attention: Local Area Home Owners To Get Opportunity of the Year…
No Obligation Even after I completely explain the installation, there is absolutely no obligation. If you decide you don’t want to take advantage of the spectacular savings… that’s okay. I will give you a surprise gift worth $60 because you are kind enough to read this ad and give me a chance to solve my problem. I want you to think well of Master Services Plumbing, Heating & Cooling, even if you don’t buy. You Can Buy With NO Cash You don’t even have to pay me right away. I have set up a bank rate financing plan. Consider this. If you decide to make monthly investments instead of paying cash the entire amount of your payments might be more than offset by the savings on your utility bills. It’s like “having your cake and eating it too”. Ironclad Guarantee I’m so confident that you will save at least 25% on your cooling and heating bills (I’m projecting more like 35% +), that I will pay you Double The Difference for two years if you don’t! I’ll show you exactly how this works. There is no way you can lose. Your lower utility bills will help you save big. And I will even double your savings if you save less than 25%. If these premier systems were not among the best on the market, I couldn’t afford to make such a promise. Why This Offer Can’t Last You must act before April 15th. Here are two reasons why. 1. I only have a limited amount of pieces of equipment. When all of the air conditioners are sold and all the furnaces are “given” away, that’s it. There are no more at this price. 2. If I have any of these systems that are left on April 15th (although I doubt I will), this offer still ends. Here’s why. The only reason I am making this virtually no-profit (for me) offer is because of the “killer months”. My business always picks up about May first. Since these furnaces cost me so little, I can sell them at last years prices next November and December and still come out ahead. Give me a call now at 248-2103 and I will set an appointment for your no-obligation survey.
HOMES & DESIGN • HOME BUYER, OWNER & RENTER
(This is the ”Hottest AND Coolest Deal of the Year” … especially if your furnace is over 10 years old) Yes, it’s absolutely true. You can actually replace your old (and probably very inefficient) furnace and air conditioner as a package for at least $1,876 less than you would have to pay at any other time. Let me explain. Every year, the months of January, February, March and April can “Kill” my business. I end up losing a ton of money during these “Killer” months and it can take me the remaining eight months to make up for them. And I’m looking for the same thing to happen this year. My Problem Is Your Opportunity I’ve decided to give up trying to make a profit during the “killer” months. If I can only minimize my losses during January, February, March and April I will come out ahead in the other eight months. Here’s how this (admittedly daring) offer came about. Every year, the big manufacturers of air conditioners have to guess how many to build to meet the demand. Of course, they’re never exactly right. So, they always have some inventory they must hold over until the next summer season. I went to one of my distributors and they allocated 44 premier air conditioners and furnaces. And, because of the quantity and time of year, I was able to buy them at drastically reduced, dirt cheap, out-of-season prices. They are brand new 2020 models. And they are NOT the seconds or “blems” or standard “builder” models. They are factory-fresh, premier air conditioners and furnaces and have a full factory warranty. Here’s How You Can Get A Furnace For Peanuts By putting this furnace and air conditioner package together (then “Jaw-Boning” the distributor) and committing to a do-or-die purchase agreement of these systems, I was able to buy both the furnace and the air conditioner for less than anyone should have a right to pay! So, if you buy one of these normal new, premier air conditioners, I am “giving” you the furnace and all I ask for is the $1,275 it costs to have your furnace installed. Here’s How Just call me at 262-248-2103 anytime. We will come out and measure your home (and determine the availability of the proper size). Don’t forget, I only have a limited amount of matched systems. When they are gone, this remarkable offer ends also. I will show you the real world price on the air conditioner that fits your home. Then, I will show you the substantial savings now. And it will include all labor and installation materials. Nothing is left out. The Concept Is Simple Really By letting you win big now, I will win at the end of the year. I’m betting that if I make you an offer that is “irresistible” (at least it should be if your furnace or air conditioner is over 10 years old) and I barely mark it up above the price I paid, I will accomplish two things: 1. I will cover my rent, utilities, insurance and taxes in the “killer” months. 2. I can pay my professional staff and technicians to work instead of paying them to sit at home. If I can accomplish these two objectives, I will minimize my losses and the rest of the year, I can be a winner.
Keith Nissen King of Comfort
Lake Geneva WI 262-248-2103
www.masterserviceslg.com “We Think You’re Kind of a Big Deal” © 2001 AT500
MARCH 2021
Frustrated Contractor is “Giving Away” $3,151 Furnaces for $1,275 with Off-Season Central Air…
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