15 SEPTEMBER 2026
VOLUME 01 LOCAL PARTNERS
CON T E NTS REPORT 04 OCCUPANCY Tracking Guest Arrival the next 2 weeks TRENDS 05 UPCOMING Guest Arrival the next 90 days CONNECTIONS 06 COMMUNITY Help us Highlight your Business OFFER 07 EXCLUSIVE Offer for our Local Partners
THE COMFORT COLLECTIVE A LOOK INSIDE THE BUSINESS FOR OUR LOCAL PARTNERS
The next two weeks carry the swing we’ve been waiting on. The stretch of September 18 and 19 is already pacing near 60 percent, and September 25 and 26 follows close behind in the mid-40s, two healthy weekend jumps bookending a run of low-to-mid 30s weekdays that slips into the low 20s as the month turns. Zoom out to the full run from now through mid-December, and the season is tracking ahead of last year at every point we checked: 22.4 percent to last year’s 20.3 percent as of today, 36.0 to 34.3 at the early-October peak, 22.0 to 20.5 heading into November, 7.6 to 7.2 by the start of December. The gap holds steady around a point and a half to two points the entire way through, which points to real seasonwide momentum rather than a single strong stretch pulling the average up. We hope this weekly snapshot continues to be a helpful resource as you plan staffing, inventory, promotions, and guest experiences. Here’s a closer look at what we’re seeing this week.
Kat Dye Director of Marketing & Communications
THE COMFORT COLLECTIVE
3
OCCUPANCY REPORT FULL PORTFOLIO | OCCUPANCY IN THE NEXT 14 DAYS
Plan Ahead
Each week, we share a 14-day occupancy snapshot so your local business community can prepare for incoming guests and seasonal demand.
TRACKING GUEST ARRIVAL THE NEXT 2 WEEKS
60.15% Average Occupancy Fri. /Sat.
4 THE COMFORT COLLECTIVE
45.65% Average Occupancy Fri. /Sat.
UPCOMING TRENDS FANNIN COUNTY | OCCUPANCY IN THE NEXT 90 DAYS
Share the Insights
See how the market occupancy in the next 90 days benchmark against last year — spot the trends, plan ahead, and make the most of every opportunity the season brings.
GUEST ARRIVAL THE NEXT 90 DAYS - BENCHMARKED TO 2025
MONTHLY
THE COMFORT COLLECTIVE
5
COMMUNITY CONNECTIONS At Southern Comfort Cabin Rentals, we believe a great guest experience goes beyond the cabin itself. From local festivals and leadership events to supporting tourism initiatives throughout the area, we’re proud to stay actively involved in the communities we serve. As we head into the busy season, we’re also looking to strengthen partnerships with local businesses to create added value for our guests while helping drive traffic to our local shops, restaurants, attractions, and experiences. We would love to collaborate on exclusive guest discounts, welcome offers, packages, or featured experiences that help showcase everything our area has to offer. Whether it’s dining specials, adventure packages, shopping promotions, or seasonal experiences, we’re always looking for new ways to connect our guests with local businesses. If you’d be interested in partnering with us, we’d love to hear from you. Email Kat Dye at kat@southerncomfortcabinrentals.com.
6 THE COMFORT COLLECTIVE
EXCLUSIVE LOCAL BUSINESS OFFER As a thank you for being part of our vibrant Blue Ridge community, we offer a 15% Discount on cabin stays for you, your customers, friends, and family.
BOOK YOUR STAY
THE COMFORT COLLECTIVE
7