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Heal t hcar ePr oduct s
I ndependentheal t hs ymbol sonpackagi ngar ekeyt oaffor dabl e heal t hydi et s
Pr i nt i ngr ecogni s abl eheal t hs ymbol sonpr oductpackagi ngcanr ever s emi s concept i onsar oundt heheal t hi nes sofl owcos ti t ems , l eadi ngt oas al esboos t f ormanuf act ur er saswel lasf os t er i ngheal t hi erpur chas i ngchoi cesf orbudget s hopper s , r es ear chf r om I mper i alCol l egeBus i nes sSchoolr eveal s .
Forpr oduct sel i gi bl et ocar r yaheal t hs ymbolbutt hatdon’ t , t heabs encei s l i kel yt omaket hepr oductmor evul ner abl et ocompet i t i on, t her es ear cher s s ugges t . Wi t hi nt hei rs t udyt heyf oundt hataddi ngt heheal t hs ymbolt oapr oducthasanegat i vei mpactoncompet i t i vepr oduct s .
Wi t hi nt hef or t hcomi ngpaper , Goi ngHeal t hy: How Pr oductChar act er i s t i csI nfluencet heSal esI mpactofFr ont of PackHeal t hSymbol s , s ett obepubl i s hed i nt heJ our naloft heAcademi cofMar ket i ngSci ence, r es ear chl edbyDrSt i j n Maes en, As s i s t antPr of es s orofMar ket i ngatI mper i alCol l egeBus i nes sSchool , exami nedt heper f or mancei mpl i cat i onsofaddi ngaheal t hs ymbolt oapr oduct ’ spackagi ng.
DrSt i j nMaes en, As s i s t antPr of es s orofMar ket i ngatI mper i alCol l egeBus i nes s School , s ays :
Wi t hmi s per cept i onsamongcons umer ss t i l lcommonpl acear oundt henut r i t i onal val ueofl owcos ti t ems , aswel laspr oduct swi t haf r ont of packt as t e cl ai m andr et ai l er ownedbr ands , Maes enandhi st eam f oundt hataddi nga r ecogni s abl e, accr edi t edheal t hs ymbolcanover comeexi s t i ngbel i ef sand boos ts al es . Ther es ear cher sf ocus edont heus eoft heChoi cesheal t hs ymbol , pr es ent wi t hi nt heDut chmar ketbet ween201 1and201 5. Whi l el at erdr opped, wheni n us et heChoi cess ymbol waswel l es t abl i s hedandt r us t edwi t hhi ghcons umer awar enes s , l eadi ngt oi ns t antr ecogni t i onandaccept anceatt hepoi ntofpur chas e. Cover i ng3, 970pr oduct sacr os s29cat egor i esoveraf our yearper i od, Maes en al s of oundt hatt heus eofacr edi bl eheal t hs ymbolcanbebenefici alf ori t ems wi t hi napr oductcat egor yal r eadycons i der edt obeheal t hybycons umer s . Accor di ngt ot hes t udy, manuf act ur er scangai nas al esboos tofmor et han ei ghtpercentbyaddi ngacr edi bl eheal t hs ymbol , s uchasChoi cesont he f r ontoft hepack, i naheal t hypr oductcat egor ys uchass eedsorf r oz enveget abl es . I napr oductcat egor yt hati sgener al l ycons i der edunheal t hybycons umer s , s uchasmayonnai s eorcondi ment s , aheal t hs t i ckercans t i l lgener at eas al es upl i f tofar oundt hr eepercent .
“ What ’ skeyt ot hi sr es ear chi st hecr edi bi l i t yandaccept anceoft heheal t haccr edi t at i onpr ogr ammeas s oci at edwi t ht heappl i cat i onofaheal t hs ymbol . Looki ngatpubl i cheal t hpol i cy, t hes t udypr ovi desampl eevi denceoft heval ue t ogover nment sadopt i ngori nves t i ngi napr ogr ammesl i ket hatofChoi ces . “ Pr ovi dedi ti ss eenbycons umer sasi ndependent , s ci ent i fical l yr obus tand t her ef or et r us t edasar el at i vemeas ur eofheal t hi nes swi t hi nani ndi vi dualcat egor y, t headdi t i onofaheal t hs ymbolcanper s uadecons umer st os wi t cht o heal t hi eropt i onsi nanunheal t hycat egor ywi t houti ncr eas i ngdemandover al l , t husl eadi ngt oobvi ouspubl i cheal t hbenefit s . ” Accor di ngt ot her es ear cher s , t hes t udyi spi vot alf ormanuf act ur er s , r et ai l er s andpol i cymaker s , l ooki ngatt her eal l i f econt extofvol umes al esonabr oad s cal e, andt appi ngi nt ot hegr owi ngt r endf orheal t hyf oodandbever ages . Addr es s i ngt hedi fficul t i escons umer shavewi t hNut r i t i onalFoodPanel s , whi ch ar ecompl exf orcons umer st onavi gat ewhenmaki ngqui ckpur chas i ngdeci s i ons , andwhenf acedwi t hanar r ayofpr omot i onalmes s ages , t hes t udypoi nt s t ocl earbenefit sofaccr edi t edheal t hs ymbol sonpr oductpackagi ng. Rel eas ef r om Bl ueSkyEducat i on
El der l yCar e
BeyondCovi d-how canmedi ci nekeeppacewi t hchange? Covi d1 9pandemi chascat apul t edours oci et yi nt ot henextpar adi gm. Whocoul dhavepr edi ct edt hepaceatwhi chwe' dadaptt ot het hr eatofa gl obalpandemi c?Wi t hi namont hoft hefir s tCovi dcas ei nt heUK, anat i onwi del ockdownwasi ns t at edandf ort hemos tpar t , r es pect edbyt he Br i t i s hpeopl ef ort hes akeofpr ot ect i ngt hei rf el l ow ci t i z en. Wes aw hos pi t al scr eat edf r om conf er encecent r esandavacci ner es ear chedanddevel opedi nr ecor dbr eaki ngt i me. Outofneces s i t y, t hedoct orhasevol ved t omeett hi sbr avenewwor l d.
pr of es s i on. Weneedt os t ar t addr es s i ngi s s uesl i kebur nout andpoorment alheal t hi nor dert o makeacar eeri nmedi ci ne s us t ai nabl eandanat t r act i ve opt i onf orf ut ur edoct or s . How can wemaket heNHSabet t erpl ace t owor kandt her eby, gett hebes t outofever yone? "
DrChar l i eBel l , Medi calEducat i onThemeGr oupLeaderf ort heChangi ng FaceofMedi ci nepr oj ectexpl ai ns , " I nmanyways , medi ci nehadbought i nt oi t sownl i e, t hatnot hi ngcaneverchange. ButCovi dhashel pedust o under s t andt hatgi vent her i ghtci r cums t ances , we' r eal lcapabl eofi t . Let ' s exami newhatwe' vel ear nedandhow canwebemor epr oact i vei nfindi ng s ol ut i onst opr obl emsbef or et heybecomedes per at e. "
TheChangi ngFaceofMedi ci ne pr oj ectai mst ol ookt ot her ol eoft hedoct ori nt hef ut ur e, wi t hanover ar chi nggoalt oi nfluencel ongt er m pol i cyi nt hemedi calfiel d. I twi l laddi t i onal l y s eekt oengaget hepubl i cwi t hfindi ngst obegi nt ogener at econs t r uct i ve debat eandf ur t heri nf or mf ut ur eheal t hpol i cy.
Pl aci ngour s el vesi nt ot hef ut ur ei snoteas y. Wecans eewher ewear eat t hemoment , r ecogni s eourcur r entdi fficul t i esandpr obl ems , i ndi cat ehow t hi ngsneedt ochange, butvi s ual i s i ngapi ct ur et went yyear shencei s chal l engi ng. Yeti t ' sj us tt hi st as kt hatt heChangi ngFaceofMedi ci nepr oj ecthass eti t s el f . Br i ngi ngt oget herkeyt hi nker sf r om acr os st heheal t hcar es ect or , t hepr oj ectr eflect sont hef ut ur eneedsofours oci et yand as ks , ar ewepr epar ed?Andi fnot , how canwebe?
Pr of es s orPal i Hungi n, Changi ngFaceofMedi ci neLeadandf or merchai rof t heBMA, s ays , " Ascur r entevent ss how, t hef ut ur edoesnotwai t . I ti ses s ent i alt hatt hi sdi al oguei swi denedands t r engt heneds ot hatcl i ni ci ansand t hepubl i cbecomeawar eofi mpendi ngs hi f t swhi chwi l ls opr of oundl y affectt heheal t hcar eoft hei rowngener at i onandoft hos et ocome. Thees t abl i s hmentofaf or mal , r es our cedper manentCommi s s i onwi t ht hi ss i ngl emi ndedf ocuswi l lens ur et hatt hi shappens . "
Overt hecomi ngyear s , heal t hcar ewi l lneedt oadaptf ur t hert omeett he needsofachangi ngs oci et y. Thi smeansnavi gat i ngt hei nt r oduct i onofAI andt echnol ogyi nt ot hemedi cals ect or , whi l s ts af eguar di ngt heper s onal t ouchandcont i nui t yofcar e. I tmeanscar i ngf oranagei ngpopul at i ons uf f er i ngcompl excomor bi di t i es . I tal s omeansunpi cki ngout dat eds t r uct ur eswi t hi nt hemedi calpr of es s i ont of aci l i t at egr eat erdi ver s i t yand upt ake, al l owi ngflexi bl ewor ki nghour sandaddr es s i ngt hepoorwor kl i f e bal anceofheal t hcar epr of es s i onal sacr os st heboar d.
I nSept ember , we' l ls eet hepr oj ectmovei nt oi t snexts t epshos t i ngfivewebi nar st oel uci dat eonfindi ngst odat eandexpl or enewwaysofwor ki ng. Webi nart opi cswi l li ncl ude: Cl i ni ci ans ’ Wel l bei ng, Medi calEducat i on, Technol ogy, I nf or mat i csandAI , TheFut ur eDoct orandt heFut ur ePat i ent–a t r uepar t ner s hi p?Wi t hpanelgues t si ncl udi ngPr of es s orPal i Hungi nPr of es s or , Pr of es s orDi nes hBhugr a, DrSi monEccl es , Pr of es s orSheonaMacLeod andPr of es s orHel enSt okes Lampar d. Rel eas ef r om ht t p: / /www. s at el l i t epr . com
DrLi l yLamb, Leader s hi pThemeGr oupLeaderf ort hepr oj ect , s ays" The COVI Dpandemi chashi ghl i ght edmanki nd' sflexi bi l i t yandr es our cef ul nes s atat i meofcr i s i s , yeti thasl ef tadeeps carupont heheal t hcar e
Out&About-What ’ sOn I NTRODUCI NGMYTRAVELTEST-THENEW £29FI TTOFL YTESTI S SMARTPHONEENABLED ThePr i vat eHar l eySt r eetCl i ni c( PHSC)hasl aunched MYTRAVELTEST, anew Rapi dAnt i genTes t i ngSer vi ce wi t hs ecur eonl i never i ficat i on. Smal lenought ofiti na was hbag, t r avel l er scanpur chas eaki ti nt heUKand t akei tabr oad, andt hent es tandver i f yt hei rr es ul t s onl i net oal l ow t hem t oflyhome. Atonl y£29t heki t offer sconveni ence, f r eedom andval uef ormoney, r emovi ngt heneedf ort i mecons umi ngandcos t l yi nper s onoronl i nedoct or ’ sappoi nt ment s . Pr oofofanegat i ver api dant i gent es tt akenl es st han72 hour sbef or et r avel l i ngi sr equi r edbyt heUKGover nmentf oral lt r avel l er scomi ngi nt ot heUK, eveni ft hey ar edoubl evacci nat ed. Byt aki ngt het es twi t ht hem, t r avel l er sel i mi nat et heneedt ofindal ocalt es t i ngpr ovi der , whi chcanbeexpens i ve, unr el i abl eandeat si nt o val uabl ef ami l yhol i dayt i me. MYTRAVELTESTcanbe per f or medatt hecomf or toft heki t chent abl eatany conveni entt i meand, unl i keot herpr oduct sont he mar ket , doesnotr equi r et hes chedul i ngofar emot e vi deocons ul t at i on. MYTRAVELTESTcanal s obeus edas‘ Fi t t oFl y’ cer t i ficat i onf orpas s enger st r avel l i ngf r om t heUKt odes t i nat i onsal l owi ngnegat i ver api dt es t s . Whi l es ome
t r aveldes t i nat i onss t i l lr eques tanegat i vePCRt es tf or bor derent r y, manycount r i esacceptanegat i veRapi d Ant i gent es t , andt hes ecanbecheckedont heUKGover nmentFor ei gnTr avel Advi ceWebs i t e. DrMar kAl i , Medi calDi r ect oroft hePr i vat eHar l eySt r eet Cl i ni candaCar di ot hor aci cSur geonof30year s ’ exper i ences ai d, " Wewant edt obr i ngt hepr i cedownandi mpr oveconveni encef orpeopl ewhowi s ht ot r avel . We bel i evet hatt hi si safir s ts t epi nanew andmor es eaml es ss ys t em f orevi denci ngpeopl e’ sCovi d1 9s t at usf or t r avel . Wehavet het echnol ogyt or unt hi sal lf r om a s mar t phone, f r om anywher ei nt hewor l d, andat£29we bel i evet hati toffer sr eal l ygoodval ueands peedf or f ami l i esandbus i nes st r avel l er sal i ke. Byus i ngs mar t t echnol ogy, wehaver emovedt heneedt ohaveacal l wi t hadoct orands i mpl i fiedt hepr oces s . We’ r ecommi t t edt ocont i nueddevel opmentoft es t i ngs ol ut i onst o r es pondt owhatpeopl ewantandneedandar edevel opi ngf ur t heri nnovat i ves ol ut i ons . ” Tos t ar tt het es t , t heus ercr eat esanonl i neaccountand s canst heuni queQRcodei ncl udedi nt hei rki twi t ha s mar t phone. Thecl eari ns t r uct i onsgui det heus er t hr ought hepr oces soft aki ngavi deoandphot ogr aphs t odemons t r at et hatt heyhaveus edt hecor r ectt echni que, andt hatt hei rr es ul ts t r i ps howsanegat i ver es ul t af t ert her equi r ed1 5mi nut esdevel opmentt i me. Thes e vi deosandphot ogr aphsar eupl oadedvi aanI OSappor t hr oughanywebbr ows eronas mar tphoneandar e car ef ul l ycheckedands cor edf oraccur acyagai ns tcl i ni calcr i t er i abyas peci al l yt r ai nedt eam. I fal ls t epshave beencompl et edcor r ect l y, t heus err ecei vesar es ul t cer t i ficat ei nt hei ronl i neaccountandbyemai li nunder 30mi nut es . Pl eas enot e, ani nt er netconnect i onand s mar t phoneorcomput erwi t hacamer ai sr equi r edt o s ubmi tr es ul t s . EachMyTr avel Tes tki tcont ai ns : •1xRapi dAnt i genTes tKi t( CEmar ked, MHRAand Bf Ar M accr edi t at i on, i ncl udi nghomeus eappr ovali nt he UKandEU-Sens i t i vi t y97 . 1 %, Speci fici t y99. 5%) •1xI ns t r uct i onsSheet •1xAct i vat i onCar dwi t hper s onalQRCode •1xAnt i genTes tAdvi ceSheet •£29pert es t( +pos t age) Avas tar r ayofr es our cesandi ndept hgui dancef or f ami l i esar oundt es t i ngf orCovi d1 9canbef oundat ht t ps : / /pr i vat ehar l eys t r eet cl i ni c. com. Forf ur t herpr es s i nf or mat i onpl eas econt actHel enTr evor r ow atGr een Row Communi cat i onson079400091 38. Emai l hel en@gr eenr ow. co. uk Rel eas ef r om Gr eenRow Communi cat i ons
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Fi nanci alser vi cesvacanci esj ump38% wi t h I Tspeci al i s t si nmos tdemand Pr of es s i onalr ecr ui t mentwi t hi nt hefinanci als er vi ces s ect ori nEngl and&Wal escont i nuest or i s er api dl ywi t h vacanci esup37 . 8%quar t er onquar t er . That ’ saccor di ng t onew r es ear chf r om t heAs s oci at i onofPr of es s i onal St affingCompani es( APSCo) , t het r adeas s oci at i onf or t her ecr ui t ments ect or .
El s ewher e, APSCo’ sdat ar eveal st hatoutoft het opfir ms oper at i ngwi t hi nt hefinanci als er vi cesar ena, J PMor gan l eadst het abl ewi t h2, 246new j obst hi syear , an1 8. 3%i ncr eas eofi t s2020t ot al . Ci t i f ol l owsi ns econdpl acewi t h 1 , 552vacanci es( up39. 2%year onyear ) . AnnSwai n, CEOofAPSCocomment s :
Thedat a, pr ovi dedbybus i nes si nt el l i gences peci al i s t Vacancys of t , r eveal edt hatvacanci eswi t hi nfinanci al s er vi cesr os eby37 . 8%bet weenquar t eroneandquar t er t wo, wi t hhi r i ngl evel sbyt heendofJ ul yal r eady6. 9% hi ghert hanl as tyear ’ st ot al .
“ Ourl at es tdat as howst hatt her ecover yi swel lunder waydes pi t et hechal l engest hepandemi chaspr es ent ed, andt hi si scer t ai nl yechoedbyourmember soper at i ngwi t hi nt hefinanci als er vi cesar enawhoar er epor t i ng hugedemandf ort hei rs er vi ces . Whi l eweexpectt os ee Whenbr okendownbypr of es s i on, APSCo’ sdat ar eveal s t hi st r endcont i nueaswepr ogr es st hr oughoutt heyear , t hatI Texper t sr emai nt hemos ti ndemandwi t hover i tcan’ tbef or got t ent hatempl oyer sar econt endi ngwi t h 1 5, 270new j obsadver t i s edi n2021–1 . 5%mor et han huget al ents hor t ageswhi char eonl ybei ngexacer bat ed 2020’ st ot al . Wi t hr emot ewor ki ngbei ngt henor mf ors o byt heboom i nhi r i ng. Cons equent l y, pr of es s i onalr emanycompani ess i ncet hes t ar toft hepandemi c, coucr ui t mentcompani eswi l lhaveahugepar tt opl ayi nas pl edwi t hs t epst or ol louthybr i dwor ki ngpr act i cesas s i s t i ngempl oyer sr eacht het al entt heyneedt ot hr i ve r es t r i ct i onshaveeas ed, i ti sper hapsuns ur pr i s i ngt os ee andavoi dhamper i ngt hei rr ecover y” . hei ght eneddemandf ort hes epr of es s i onal s . Rel eas ef r om Bl ueSkyPR
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At t r act i onbonusesnoqui ckfixf orski l l scr i si s Des per at eempl oyer smus tr es i s tt heur get o‘ buyt hei rwayout ’ of t heongoi ngs ki l l scr i s i s–ands houl di ns t eadf ocusonl ongt er m t al entat t r act i ons t r at egi est obr i ngonboar dt her i ghtpeopl e. That i saccor di ngt ogl oball eaderi nt al entacqui s i t i onandmanaged wor kf or ces ol ut i ons , Gui dantGl obal . Thewar ni ngcomesasONSfigur ess how aver agepaygr owt h j umped8. 8%acr os st heUKf ort het hr eemont hsbet weenApr i l andJ une2021 , r epr es ent i ngt hehi ghes tr i s es i ncer ecor dsbegan 20year sago. Thi sr api di ncr eas ecanbeat t r i but edt oacut es ki l l s s hor t ages , wi t hoffici alfigur ess howi ngt henumberofopenj obvacanci est oppedonemi l l i onf ort hefir s tt i meeveri nJ ul yt hi syear . Gui dantGl obaladvi s est hat , whi l eat t r act i onbonus esmayappear t obeaqui ckfixf orfil l i ngvacanci es , candi dat ess our cedt hr ough s uchs chemesar eunl i kel yt oofferl as t i ngval uet ot hebus i nes s . Si monBl ockl ey, CEOofGui dantGl obal , comment ed: “ Theacut et al ents hor t agest hatbus i nes s esacr os st heUKar e f aci ngpr es ent l yhavebeenwel ldocument edi nr ecentmont hs andi thasbeenwi del yr epor t edt hathi r i ngmanager sar ei ncr eas i ngl yt ur ni ngt os ocal l ed‘ gol denhel l os ’ t oent i ceappl i cant s . However , f orbus i nes s ess eeki ngt al ent , t hi si snotas us t ai nabl e r es ol ut i onf ort hel ongt er m. “ As i def r om t headdi t i onalcos t si ncur r edatt hepoi ntofhi r e, s t unt s l i ket hi sar ever yunl i kel yt oat t r actcandi dat eswhoar et her i ghtfit f oryourbus i nes s . Att hemos tbas i cl evel , i ndi vi dual sat t r act edby
aoneoffcas hi ncent i vewi l ll i kel yl eavef oranot herempl oyeroffer i ngas i mi l arper kass oonast heyar econt r act ual l yabl et o. Mor e i mpor t ant l y, t hough, j obs eeker ss our cedi nt hi swayar eunl i kel yt o haveobj ect i vel ycons i der edi ft hecompanyt heyar ej oi ni ngmeet s t hei rneedsasanempl oyee, s har est hei rval ues , ori fi ti sapl ace wher et heycangr ow andt hr i vepr of es s i onal l y. “ I nor dert os ecur es car ces ki l l s , deci s i onmaker swoul dbewi s et o di r ectt i meandr es our cesi nt obui l di ngar obus tl ongt er mt al entat t r act i ons t r at egyr at hert hant r yi ngt obuyt hei rwayoutoft hei rpr edi cament . I ns t eadofs i mpl yt hr owi ngmoneyatt hepr obl em, bus i nes s esmus twor kt obui l dt hei rr eput at i onasanempl oyerof choi ce. “ Asr ecr ui t i ngt opt al entbecomesi ncr eas i ngl ychal l engi ngami d ongoi ngt al ents hor t ages , i tmaybet empt i ngt os eekqui ckfixs ol ut i ons . However , her eatGui dant , wel i ket odot hi ngsi nabet t erway andknow t hatpr omot i ngagenui neandcompel l i ngempl oyer val uepr opos i t i on–i nwhi chr emuner at i oni sj us toneofmanyi mpor t antel ement s–i st heonl ywayt odi ffer ent i at eyourempl oyer br andi nt oday’ st ough, candi dat es car cemar ket . ” Rel eas ef r om Bl ueSky R
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