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Fi ndus ! F acebook: /t hes out heas t t i mes I ns t agr am: pr epar edmedi al t d Twi t t er : @TheSout hEas t Ti mes 1

Publ i s he dbyPr e pa r e dMe di aLt d 01823617960

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Sout hEas t

TI MES

Fi ndus ! F acebook: /t hes out heas t t i mes I ns t agr am: pr epar edmedi al t d Twi t t er : @TheSout hEas t Ti mes 1

Publ i s he dbyPr e pa r e dMe di aLt d 01823617960

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Car ePr ovi deroft heMont h


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Heal t hPr oductoft heMont h


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Heal t hPr oductoft heMont h


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Sur r eyCar e


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Pr emi um Car e


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KentNew Homes


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SussexNew Homes


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Nor t hHer t sHomes


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BucksRet i r ementLi vi ng


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Ret i r ementLi vi ng


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Ear l yYear sEducat i on


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KentSchoolShowcase


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EssexEducat i on

LondonCol l egeofGar denDesi gnnames compet i t i onwi nner s Acompet i t i onl aunchedbyt heLondonCol l egeof Gar denDesi gnatt hest ar tofl ockdownhasannouncedt hewi nnerofaGBP6, 000bur sar yt ost udy ont hePl ant i ngDesi gnDi pl omawi t ht heCol l egei n KewGar dens. AndySmi t hWi l l i amswasnamedt hewi nnerf orhi s ‘ Spacef oracr eat i ve’ .Thej udgesf el tt hathehad somegr eati deasf oraver ynar r ow,chal l engi ng spacewi t hyear r oundi nt er est .Theyespeci al l yl i ked hi ssust ai nabl eappr oacht opl ant i ng,aver ycl earnar r at i vef ort hespacet opr omot ecr eat i vet hi nki ngand t hati twasani dealgar denf oradesi gneri nl ockdown. LCGDLondonDi r ect orAndr ewFi sherToml i nsai d “ Thel evelofcompet i t i onent r i eswasver yhi ghand wewer edel i ght edt oseesuchawi der angeofi deas andcr eat i vi t ycomi ngt hr oughf r om peopl ewhi l stt hey wer eathome. ”

Thecompet i t i onal soi ncl udedacat egor yf orschool s gar densand3school swi l lber ecei vi ngapr i zeof pl ant sf ort hei rgar denpr oj ect s.Thesear e: Jul i anHi l lf orFer nyCr eekPr i mar ySchool ,Vi ct or i a, Aust r al i a Al exandr aPer ezf ort heFr i endl yFami l i esNur ser y , Dept f or d,London,UK AnnaRushal lf orWeedonBecPr i mar ySchool , Nor t hampt onshi r e, UK Al lt heent r i esar e avai l abl et oseeon LondonCol l egeof Gar denDesi gn Mel bour ne’ s websi t eatl cgd. com. au Rel easef r om ht t p: / / www. ezoneuk. com/


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LocalGover nmentJobs

Wor kf or cet echexper t sj oi nf or cesi ni nt er act i ve webi nar Wi t hmor ebus i nes s esandi ndi v i dual spl anni ngaper manent s hi f tt or emot ewor k i ng,l eaderi nt al entac qui s i t i onandmanaged wor k f or c es ol ut i ons ,Gui dantGl obal ,i sbr i ngi ngt oget herwor k f or c et ec hnol ogyex per t st os har et hei rex t ens i v ek nowl edgeand s uppor tor gani z at i onswor l dwi det ol ev er ageHRt ec hf orf ut ur e gr owt h. Ac c or di ngt or ec entdat af r om Li nk edI n,t hepl at f or ms awa 160% i nc r eas ei nus er ss ear c hi ngf orr emot ewor k i ngoppor t uni t i esf r om Mar c h1s tt oMay23r d.Wi t hgl obal br andss uc has Fac ebookandTwi t t eral s or ev eal i ngper manentwor kf r om home pl ans ,i t ’ sc l eart hatt hemor ebus i nes s eswi l l beoper at i ngonl i ne f ort hef or es eeabl ef ut ur e.Buti nor dert omak et hi ss us t ai nabl e, or gani s at i onsneedt oi mpl ementt her i ghtHRandr ec r ui t ment t ec hnol ogy ,andqui c k l y . Gi v ent hepl et hor aofwor k f or c et ec hnol ogyav ai l abl e,Gui dant Gl obal hasbr oughtt oget herl eadi ngex per t sf r om c ompani esi nc l udi ngHi nt er v i ew,Fl ex y ,T opt al ,RoboRec r ui t erandI mpel l am Gr oup,t or unaf r eei nt er ac t i v ewebi nart hatwi l l pr ov i deHRand t al entmanagementt eamswi t hi ns i ghti nt ohowl eadi nggl obal bus i nes s esar ehar nes s i ngt ec h. Si monBl oc k l ey ,CEO ofGui dantGl obal ,c omment s :

“ We’ v er eac hedapi v ot al s t agenowwher ebus i nes s esar es t ar t i ngt oi mpl ementf ut ur ef i twor k f or c es t r at egi es .Wi t hr emot e wor k i ngbei ngak eyf oc us ,weex pec tt os eemor ec ompani es l ook i ngt or ec r ui t mentandHRt ec hnol ogyt ohi r eandmanage t hei rwor k f or c e. Knowi ngwhatt ec hwi l l wor kf ory ourf i r mi sdi f f i c ul tt odef i ne, howev er .Smar tl eader sl ear nf r om ot her s ,whi c hi swhywe’ v e br oughtt oget heraf ant as t i ct eam ofpanel l i s t st os har et hei ri ns i ghtwi t ht heHRc ommuni t y . Dur i ngouri nt er ac t i v ewebi nars es s i on,ourpanel ofwor k f or c e t ec hnol ogyex per t swi l l s har et hei ri ns i ghtont hel at es tt ec hnol ogyt r endsus i ngi ndus t r y l eadi ngex ampl esf r om t hei rownex per i enc e.Ihopet os eey oual l t her e! ” Thewebi nar‘ Howt ol ev er aget al entac qui s i t i ont ec ht hatdr i v es bus i nes sagi l i t y ,r ec ov er yandgr owt h’ ,wi l l t ak epl ac eat2pm BSTonThur s day23r dJ ul y .Booky ourpl ac et oday . Rel eas ef r om Bl ueSk yPR


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Pr emi um Jobsoft heWeek


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SummerCar eer si nCar e

Car esect orcr i si s:i si tsaf et oputl ovedonesi n acar ehome? Newr es ear c hr ev eal s76% ofadul t sdon’ tt hi nki t ’ ss af et oputal ov edonei nac ar ehome att hemoment 53% wor r yt hei rl ov edone’ sheal t hwoul ddet er i or at ei ft heywer epl ac edi nahome 40% woul dbeappr ehens i v eaboutnotbei ngabl et ov i s i tt hem 46% ar ewor r i edaboutt hepr es s ur eofv i s i t i ngf ami l ymember swi t hi nc ar ehomesasl oc k downeas es 45% ar ek eent os eebet t ert ec hnol ogyr ol l edoutac r os sr es i dent i al c ar et oenabl ef ami l i es t os t ayc onnec t edv i r t ual l y 70% s ayt heynowv al ues oc i al c ar es t af fasmuc hasNHSwor k er si nl i ghtofCOVI D19 37% agr eet hatt hei rov er al l i mpr es s i onofCar eHomesi smor enegat i v et hanbef or e COVI D19 As t agger i ng76% ofUKadul t sdon’ tt hi nki t ’ ss af et oputal ov edonei nac ar ehomeatt he moment ,ac c or di ngt onewr es ear c hf r om dement i ac ar es pec i al i s tVi daHeal t hc ar e. Ther es ear c hhi ghl i ght st hei mpac toft heCOVI D19pandemi cont hepopul at i on’ sper c ept i onofs oc i al c ar e.Mor et hanhal f( 53%)ofadul t sadmi tt heywoul dwor r yt hatt hei rl ov ed one’ sheal t hwoul ddet er i or at ei ft heywer et omov ei nt oac ar ehome,whi l e40per c ent woul dbeappr ehens i v eaboutnotbei ngabl et ov i s i tt hem.

“ Weneedt owor kt oget hert oens ur et hatpeopl e s eek i nghi ghqual i t yc ar ef ort hei rl ov edoneshav e c onf i denc ei nt hes ec t or .Theheal t handwel l bei ngof r es i dent sands t af fi st hef i r s tpr i or i t yofc ar ewor k er s andpr ov i der s ,andher eatVi daHeal t hc ar ewe’ v e i nt r oduc ednewi ni t i at i v esdur i ngt hepandemi ci nor der t oadaptandr eac tt ot hev i r usandl oc k downmeas ur es . “ Al ongs i deweek l yt es t i ngandadequat ePPE,our homesus eOZONEmac hi nest os ani t i s eeac hr oom i nt hebui l di ng.Thi sc ov er sal l s ur f ac es wi t hanOZONEmi s tandk i l l sbac t er i aandv i r us es .Ourl aundr yus esOZONEt ec hnol ogyi n al l was heswhi c has s i s t swi t hk i l l i ngof fanyv i r uswhi c hhasmadei t swayont oc l ot hi ng. “ I npr epar at i onofadmi s s i onspi c k i ngbac kup,we’ v ec r eat eda10bedi s ol at i ons ui t ewhi c h al l owsust oadmi tr es i dent sandmak es ur et heyar ec l earofCOVI Dbef or et heyj oi nt he wi derVi dac ommuni t y .We’ v eal s oi nv es t edi nhi r i nganAdmi s s i onsManagerwhoi swor k i ng ex c l us i v el ywi t hf ami l i est hr oughoutt heenqui r yandadmi s s i onspr oc es st oans werany ques t i onsandc onc er nst heymi ghthav e. ”

Ther es ear c hf oundt hatc onnec t i v i t yi ns oc i al c ar ei sal s oas i gni f i c antar eaofc onc er nf or many ,wi t hj us tunderhal f( 45%)k eent os eebet t ert ec hnol ogyr ol l edoutac r os sr es i dent i al Howev er ,64per c entofadul t sar emor eawar eofwhati shappeni ngi nt hec ar ei ndus t r y c ar et oenabl ef ami l i est os t ayc onnec t edv i r t ual l y .46per c entofpeopl ear eal s owor r i ed wi t hal mos tt hr eequar t er s( 70%)l ear ni ngmor eaboutt hes ec t orf r om c ov er agei nt henews , aboutt hepr es s ur eofv i s i t i ngf ami l ymember swi t hi nc ar ehomesasweeas eoutofl oc k and29per c entf r om s oc i al medi adur i ngt hepandemi c .I nf ac t ,70% ofBr i t snowv al ue down,andt woi nf i v e( 40%)ar ewor r i edaboutf eel i nggui l t yf ornotv i s i t i ng. s oc i al c ar es t af fandt hewor kdonei nt hei ndus t r yasmuc hasNHSwor k er s ,hi ghl i ght i ng t hatc onc er nsov erpl ac i ngal ov edonei nc ar ei snor ef l ec t i onoft hes oc i al c ar ewor k f or c e. J amesRy c r of tadded:“ Al ongs i depr ot ec t i ngs t af fandr es i dent s ,oneoft hemai npr i or i t i esat Vi daHeal t hc ar ei st oc ont i nuec r eat i ngas ens eofc ommuni t yandk eepi ngr es i dent sc onJ amesRy c r of t ,Managi ngDi r ec t oratVi daHeal t hc ar e,bel i ev est hati t ’ sc r uc i al t hepubl i c nec t edwi t ht hei rl ov edones .We’ v edev el opedourv er yownapp,Fami l yT eam T al k ,whi c h ar eawar eoft hedi f f er entt y pesofc ar eav ai l abl eac r os st hec ount r yandt hes t epsbei ng i supdat edf r equent l yandal l owsf ami l i est os eeadai l ys naps hoti ns i deourc ar ehomes .The t ak ent oens ur et hes af et yofs t af fandr es i dent s . appi sus erf r i endl yandgi v esf ami l i esi ns t antac c es st oc at c hupont heheal t handwel l bei ng oft hei rl ov edone. “ Al t houghmor epeopl et hanev erar eawar eofs oc i al c ar et hank st oc ov er agei nt hemai ns t r eam pr es sandons oc i al medi apl at f or ms ,f ornear l yt woi nf i v e( 37%)peopl et hi si smor e “ Thec ar es ec t ori swor k i ngt oget herwi t hv ul ner abl epeopl e,t hei rf ami l i es ,t heCl i ni c al Comnegat i v et hanbef or et hepandemi candal mos thal fdon’ tk nowwhats pec i al i s tdement i a mi s s i oni ngGr oups ,Publ i cHeal t hEngl andandGPs ur ger i est oc hangepubl i cper c ept i onsof c ar ei s .Ther ear emanyt y pesofdement i aandpeopl e’ ss y mpt omsc hangeov ert i me,butat s oc i al c ar e,andens ur eal l as pec t sofc ar eandc omf or tar emetwi t hdi gni t yandmeet st he s pec i al i s tdement i ac ar ehomesl i k eVi daHeal t hc ar eal l t her es i dent sands er v i c eus er s k nownpr ef er enc esandwi s hesofev er y onei ns oc i al c ar eandt hei rl ov edones . ” hav eaf or mal dement i adi agnos i s .Peopl el i v i ngwi t har angeofc ondi t i ons ,i nc l udi ngAl z hei mer ’ sdi s eas e,v as c ul ardement i aanddement i awi t hLewybodi es ,ar eal l s uppor t ed. Formor ei nf or mat i on,pl eas ev i s i twww. v i daheal t hc ar e. c o. uk Rel eas ef r om Luc k yNor t h


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SummerHomes&Gar dens


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HomeI mpr ovement s


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HomeI mpr ovement s


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BespokeLocalSer vi ces

Twi l i ghtTr eesLaunchLi vi ngSpaces™ -Hel pi ngHai r ,Beaut yand SpaBusi nessest oReopenWi t hConf i dence Ashai randbeaut ys al ons ,s pasandt r eat mentr oomspr epar et or eopen,t hei rs er v i c esar e l i k el yt obek eenl ys oughtbyc us t omer sac c or di ngt oKant arMedi a* ,whos er es ear c hs ugges t sv i s i t i ngabeaut ys al oni sourt hi r dmos tant i c i pat edpos t l oc k downac t i v i t y .Forbus i nes sowner showev er ,wi t hgov er nmentgui del i nesc hangi ngats hor tnot i c eandaonemet r emi ni mum nowannounc edf orhai r dr es s i ngs al ons ,whi l s tbeaut ys al onsands pass t i l l hav et owai tf orac onf i r medr eopeni ngdat e,manyr emai nex t r emel yc onc er nedaboutoper at i ngpr of i t abl y ,i ns pi t eofas s ur eddemand,bot hbec aus eofs oc i al di s t anc i ngmeas ur es andt heneedt or eas s ur ec us t omer swi t hi nopens pac es ,wi t ht hi squandar ymos tk eenl yf el t bys mal l er ,i ndependentbus i nes s es . Onewayt oc ombatt hi sc hal l engec omesf r om Twi l i ghtTr ees ,al onges t abl i s hedc r eat or ands uppl i erofar t f ul f auxt r eesandf ol i aget ot hehos pi t al i t yt r ade.Dur i ngl oc k down,Twi l i ghtTr eeshav ebeenwor k i ngont hedes i gnofLi v i ngSpac es ™ -beaut i f ul andr api di nnov at i ons c r eens ol ut i ons ,whi c hwi l l enabl es al onst ooper at emor es t at i ons ,whi l s tatt he s amet i meof f er i ngs af et yt hr oughac l ears epar at i onoft er r i t or yf orhai r dr es s er s ,t her api s t s andt hei rc us t omer s . ‘ OurLi v i ngSpac ess c r eenswi l l al l owbus i nes s esal l t hebenef i t sofmor ec l i ni c al s af et y s c r eensbutwi t houtc ompr omi s i ngondes i gn’ ,Sus i eRei dThomas ,Founder&Cr eat i v eDi r ec t orofTwi l i ghtTr eess ai d,addi ngt hatt hes c r eens ’ goodl ook sar epr ov i ngs opopul ar ‘ t hatbus i nes s esar et el l i ngust heyi nt endus i ngt hem i nt hel onger t er m bey ondt hec ur r ent c r i s i st oo’ . Theel egant ,1mwi deLi v i ngSpac es ™s c r eensc anbeus edei t heri ndependent l yass t at i ons epar at or sori nf l us hf i t t i ngr owsandwor kpar t i c ul ar l ywel l es pec i al l yf orar eass uc has r ec ept i ons ,wai t i ngz onesandmani c ur eandpedi c ur es t at i ons .Ther angei nc l udespr i nt ed, aswel l ashi gher end,f ol i agef i l l edgl as sboxs c r eens ,whi c har et al l andwi deenought o pr ev entc oughsands neez est r av el l i ng,whi l s tatt hes amet i meal l owi ngbus i nes s est obe f r ont f ac i ngandr eadyt ogoats hor tnot i c e,wi t hal eadt i meofj us tt hr eeweek s .The s c r eensar emadeofs hat t er pr oofs af et ygl as s ,al l owi ngf orc l i ni c al c l eani ng,whi l s tpr es ent i ngapr emi um,nons c r at c hf i ni s h. Ear l yt ak eupi nc l udess al onss uc hasRi c hmondHous eBeaut yi nWi nc hes t er( s ee i mages ) ,whos eownerAmyMat t hews ,c omment ed:‘ We’ v ek eptac l os eey eont hei ndus t r y COVI D19gui danc et omak es ur ewehav eev er y t hi ngi npl ac et ooper at es af el y .We’ v e gonet heex t r ami l et ok eepourc l i ent sands t af fs af ewi t hmeas ur esi nc l udi ngt hehi ghes t s t andar dofPPEf ort her api s t sandc l i ent s ,Radi c 8Vi r usKi l l erai rf i l t r at i on,el ec t r os t at i cpr of es s i onal deepc l eani ngandofc our s e,s af et ys c r eensi nc ommunal ar eas .Theet hosofour bus i nes si st odel i v erex c ept i onal t r eat ment si nunr i v al l edl ux ur yandt hebeaut i f ul ,bot ani c al des i gnoft heLi v i ngSpac ess c r eensf i t sper f ec t l ywi t hourc ont empor ar ybuts umpt uousi nt er i or s . ’

‘ Thi si sani ndus t r ywher ei nf ec t i onpr ev ent i onand c ont r ol hasl ongbeenunder s t oodt obeapr i or i t y ’ , Sus i eRei dThomasex pl ai ned,‘ butt hebus i nes s es t hatwi l l s ur v i v et hi st ough,pr ev ac c i neper i odar e t hos ewhoc andemons t r at enotonl yac l ears ens eof r es pons i bi l i t yandf as t i di oushy gi enel ev el satev er y t ouc hpoi nt ,butadapt abi l i t yandi magi nat i ont oo.We ar edel i ght edt obeabl et oof f erbus i nes s esour‘ ar ti n abox ’ pr oduc t ,whi c hf i t sper f ec t l yi nt ot hi ss c enar i o, whi l s tal s obei ngf l ex i bl e,eas y t omov eandof l ongt er m qual i t y ,ass al oni nt er i or sc ont i nuet o ev ol v ei nt ot hef ut ur e. ’ Pr oduc tT ec hSpec : Sel f s uppor t i ngonl egs ,t heLi v i ngSpac es ™s c r eens al s oc omewi t hc as t oropt i ons ,mak i ngt hem hi ghl y f l ex i bl ef ormul t i pl ec onf i gur at i ons .Thef ul l di mens i ons ofeac hs c r eenar e:1. 45m hi gh,1m wi de,0. 45m deep atbas eand0. 12m att het opend. Ther ear et hr eet y pesofs c r eenst os ui tev er ys c enar i o,f r om pr i nt edgl as swi t hbot ani c al gr aphi c st ogl as s box edhedgi ngorhandc r af t ed,gl as s box ,f aux f ol i agear r angement s . Ther ei sc l ears pac ef orbr andi ngatt hebas eofeac hs c r een,whi l s ts pec i f i cbr andc ol our s c anal s obei nc or por at ed.Thepanel sal s opr ov i des pac ef orhandwr i t t eni nf or mat i onor QRc odesf ort ouc hf r eei nt er ac t i on.Thegl as sus edi sUKmanuf ac t ur edandBr i t i s hSaf et y St andar dBSEN14449: 2005. Thes c r eenss t ar tat£440+v at ,mak i ngt hem af f or dabl ef ordi f f er entt y pol ogi esands c al es ofbus i nes s . Longt er m us ebey ondl oc k downi sf ur t heras s ur edbyt hedes i gnbei ngabl et obec hanged orupdat edei t hers eas onal l yoratt heowner ’ sr equi r ement s ,v i a,f orex ampl e,di f f er ent handc r af t edar r angement sort hei nt egr at i onofChr i s t masl i ght sanddec or at i ons . Theent i r epr oduc ti sal s oabl et ober ec y c l edorr eus ed,i nl i newi t ht hes us t ai nabl ev al ues ofi t sc r eat or s .Twi l i ghtTr eesi sac ar bonneut r al or gani s at i onf orwhom s us t ai nabi l i t yi sa k eybr andv al ue.Thec ompany ’ sUKt r eepl ant i ngpr ogr ammei sc ombi nedwi t hi t sc ommi t mentt ot heREDDi ni t i at i v e,s eek i ngt opr ot ec tt heAmaz on’ sr ai nf or es t s . Rel eas ef r om J ul i aJ amesPR


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Lear nTo Br i t sar eoneoft hel eastl i kel yt owearf acemasksandsoci al di st ancei nt hewor l d Br i t s ,Amer i c ansandot herEngl i s hs peak er sar es omeoft hel eas tl i k el yt owearf ac e mas k sands oc i al di s t anc et oc ombatt hes pr eadofc ov i d19,ac c or di ngt onewr es ear c h f r om Dur ham Uni v er s i t yBus i nes sSc hool .Theonl ynat i v es peak er s ,r es ear c hedbyt he ac ademi c s ,l es sl i k el yt of ol l owheal t hpr ec aut i onsar eGer mans peak er s .

Ther es ear c her sal s ol ook edatot herdemogr aphi c st oi dent i f yt hel i k el i hoodofpeopl ef ol l owi nggui del i nes ,t ak i ngheal t hpr ec aut i onsandadv i s i ngot her s .Theyf oundt hatwomen wer emor el i k el yt hanment obev i gi l antac r os st heboar d,whi l et her ewasnol i nkbet ween ageandr ul ef ol l owi ng.

Ther es ear c hwasc onduc t edbySas c haKr aus ,Pr of es s orofEnt r epr eneur s hi patDur ham Uni v er s i t yBus i nes sSc hool ,al ongs i deani nt er nat i onal t eam ofac ademi c s .Ther es ear c her swant edt ounder s t andt hepr edi c t or sofCOVI D19v ol unt ar yc ompl i anc ebehav i our s , andwhi c hnat i v es peak er swer emos tl i k el yt of ol l owt hes e.

Ther es ear c her sal s or ev i ewedpeopl e’ sbel i ef sandc har ac t er i s t i c s ,s uc hasopennes s , t r us ti ngov er nment ,howv ul ner abl et heyar eandt hei rgener al di s r upt i v enes s .Theyf ound t hatc ompl i anc ewi t ht her ul eswasc l os el yl i nk edt ot hebel i eft hatt hemeas ur eswer eef f ec t i v eandpr ot ec t edheal t h,andpeopl e’ sper s onal i t yt r ai t shadas t r ongi nf l uenc eon whet hert heywer ec aut i ous .Cons c i ent i ous ,ex t r av er t edandopenmi ndedpeopl ewer e mor el i k el yt obes o.

Theyc onduc t edas ur v eyofov er8, 300r es pondent sf r om 70c ount r i esac r os st hewor l d, i nt er v i ewi ngr es pondent sv i at heonl i nepl at f or m“ Pr adi t us ” .Thei nt er v i ewsf oc us edon bel i ef sandat t i t udest owar dst hr eek eyar easofc ov i d19pr ev ent i on;f ol l owi nggov er nmentr ec ommendat i ons ,t ak i ngheal t hpr ec aut i ons( i nc l udi ngmas kwear i ng,s oc i al di s t anc i ng,handwas hi ng,ands t ay i ngathome) ;andenc our agi ngot her st ot ak eheal t hpr ec aut i onst oo. I nt er es t i ngl y ,t her es ear c her sf oundt hatI t al i anandFr enc hs peak er swer emos tl i k el yt o f ol l owt hei rowngov er nment ’ sgui del i nesandr ec ommendat i ons ,whi l s tSpani s handEngl i s hs peak er swer emuc hl es sl i k el yt os t i c kt ot her ul es . I nt er msofs pec i f i c al l yt ak i ngheal t hpr ec aut i onss uc hasmas kwear i ng,s oc i al di s t anc i ng, av oi di ngl ar gec r owds ,andhandwas hi ng,Mandar i nandI t al i ans peak er swer emos tl i k el y t obeac t i v el yc aut i ous ,whi l s tEngl i s handGer mans peak er swer el eas tl i k el yt ogot he ex t r ami l et obec ar ef ul . And,i nt er msofi nf or mi ngandenc our agi ngot her st oc ompl ywi t hpr ec aut i ons ,Mandar i n andPor t ugues es peak er swer emos tl i k el yt odos o,whi l s tGer manandEngl i s hs peak er s wer el eas tl i k el yt oadv i s eot her s . Pr of es s orSas c haKr auss ay s , “ Count r i esar oundt hewor l dar ef ac i ngex t r aor di nar yc hal l engesi ni mpl ement i ngv ar i ous meas ur est os l owdownt hes pr eadofc ov i d19.I nor derf ort hes emeas ur est obeef f ec t i v e,t hepubl i cmus tc ompl ywi t ht hes er ul esandr ec ommendat i ons .Manygov er nment s ar el i f t i ngof f i c i al r es t r i c t i ons ,t husel ev at i ngt hei mpor t anc eofv ol unt ar yc ompl i anc e, t her ef or ei t ’ si mpor t antt hati ndi v i dual sar ei nf or medaboutt heef f ec t i v enes sofwear i ng mas k s ,handwas hi ng,s oc i al di s t anc i ng,ands t ay i ngathome,t oi nc r eas ev ol unt ar yc ompl i anc ewi t hgov er nmentr ul esandr ec ommendat i ons . ”

Thi ss t udy ,j us tpubl i s hedi nt hej our nal “ Gl obal Tr ans i t i ons ” ,i spar t i c ul ar l yr el ev antgl obal l y , gi v ent heeas i ngofl oc k downac r os smanyc ount r i esmeani ngt hatc ount r i es ’ gov er nment s ar ebec omi ngmor er el i antonpeopl ef ol l owi ngal l t hegui del i ness etout ,adv i s i ngeac h ot heront hes e,andal s obei ngasc aut i ousaspos s i bl ei nt er msofmas kwear i ng,s oc i al di s t anc i nget c . ,t os t opanot hermas ss pr eadoft hev i r us . ManyEur opeanc ount r i eshav eal r eadyi mpl ement edmandat or yf ac emas k si ns hopsat t hebegi nni ngoft hei rl oc k downs ,howev ert her es ear c hi spar t i c ul ar l yper t i nentf ort heUK, gi v ent hemandat or ywear i ngofmas k si ns hops ,s ett obei mpl ement edf ol l owi ng24t hJ ul y . Ther es ear c har t i c l ec anbev i ewedv i at hi sl i nk :ht t ps : / / www. s c i enc edi r ec t . c om/ s c i enc e/ ar t i c l e/ pi i / S258979182. . . .And,t her es ear c hpaperc anbes entuponr eques t . I fy ouwoul dl i k et os peakwi t hSas c haKr ausaboutt hi ss t udy ,orr ec ei v et hef ul l r es ear c h paper ,pl eas egeti nt ouc hwi t hPet erRemonatBl ueSk yPR–pet er @bl ues k y pr . c om 07723522830. Rel eas ef r om Bl ueSk yPR


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BespokeLocalBusi ness

New Resear chshowst heneedf orshut t i ngdown t heeconomyt ocont ai nCOVI D19 Agai nstt hebackdr opoft her i skofasecondwave,st agger i ngl ossesf orbusi ness,and r api dl yi ncr easi nggover nmentdef i ci t s,t hewi sdom ofshut t i ngdownl ar gepar t soft he economyi snowbei ngscr ut i ni sed,asi st hesuppor tf oraf f ect edbusi nesses.Newr esear chf r om Rot t er dam SchoolofManagement( RSM)howevershowst hatshut t i ngdown busi nessact i vi t yt ocombatCOVI D19i sver yef f ect i ve,especi al l yatt hepeakoft hecr i si s whenhospi t alcapaci t yi sunderpr essur eandeveni fot herdi st anci ngandhygi enemeasur esar ei npl ace.Gover nment sshoul dadoptat ar get edappr oachwi t hbusi nessshut downsast heef f ect i venessofbusi nesscl osur esdecl i neswi t ht hescal eatwhi chi ti s used.Ther esear cher sal soshowt hatdeci si onsonbusi nessshut downsshoul dbemade cent r al l yandnotl ocal l yasnei ghbour i ngr egi onsst r ongl yaf f ecteachot her . DrDi onBongaer t s,Fr ancescoMazzol aandPr of essorWol fWagnerst udi edt heef f ect sof busi nessshut downsondeat hsf r om Covi d19i nI t al y ,di scover i ngt hatt hef i r stshut down savedt heeconomy€9bi l l i onasi tmeantt hel i vesofmanywor ki ngandnonwor ki ngage peopl ewer esaved. Accor di ngt ot her esear cher s “ Fr om dat aonl ocalempl oymentst r uct ur e,wef oundt hatabout17percentoft heeconomywasshutdownon1 1Mar ch. ” “ Al t hought heshut downpol i cywascent r al i sed,i taf f ect edmuni ci pal i t i esdi f f er ent l ybecauseofagr eat erorl essernumberofbusi nessesi nt hesect or ssubj ect edt ocompul sor y cl osur e.Compar i ngmuni ci pal i t i eswi t hhi ghr at esofbusi nessshut downst ot hosewi t hl ow r at esal l owsust oi sol at et heef f ectoft heshut downf r om ot hernat i onwi dedevel opment s. ” “ Ther esul t ssuggestt hatbusi nessshut downsar eef f ect i vei nsavi nghumanl i ves:muni ci pal i t i esmor eexposedt oshut downsexper i encedsubsequent l yl owermor t al i t yr at es. ” Thevi r usdi dnotr eachever ymuni ci pal i t ysi mul t aneousl y ,sot hegr aphofmor t al i t yr at es ( bel ow)showsmuni ci pal i t i esgr oupedaccor di ngt ot heweekt hatt hevi r usar r i vedi nt he l ocalpopul at i on.Thechar tpl ot st heaver agedai l yCovi d19deat hr at eper100, 000 peopl ef ormuni ci pal i t i esaboveandbel owt hemedi anshut downexposur eofeachgr oup. Speci f i cal l y ,t hegr oupofmuni ci pal i t i esl essexposedt oshut downsi sr epr esent edbyt he r edl i ne,whi l et hebl uel i nedepi ct st hosemor eexposedt obusi nesscl osur es.

Thegr aphshowst hatabout10daysaf t ert hedat eofshut down,mor t al i t yr at esst ar tt o decl i ne–andt hedecl i nei smor epr onouncedi nmuni ci pal i t i est hatar emor eexposedt o shut downscompar edwi t hmuni ci pal i t i est hatar el essexposed. Theanal ysi senabl edt her esear cher st ocal cul at et hatt hef i r stshut downsavedmor e t han9, 000l i vesovera23daysshut downt i meper i od. Thi sr esul tgener al l yi mpl i est hatt her e’ sal ar gesoci et albenef i tt obegai nedf r om cl osi ng busi nessesdur i ngapandemi c.Ther esear cher scal cul at edt hatt hef i r stshut downcoul d beval uedatmor et han€9bi l l i onsaved,assumi ngt hatt heaver agel i f eexpect ancyof t hosewhohaddi edf r om cor onavi r uswoul dhavebeenanot her13year s( t hel engt hof t i met heywoul dhavel i vedi ft heyhadn’ tcont r act edt hedi sease)andt heval ueofast at i st i calLi f eYeart obeabout€80, 000ayear ,f ol l owi ngexi st i ngl i t er at ur e. Ther esear cher sal sonot et hatbusi nesscl osur esmayl i mi tt hespr eadoft hevi r usout si de amuni ci pal i t ybecauset her ear ef ewercommut er s( aswel lt her ebei nggener alt r avelr est r i ct i onsdur i ngt hesampl eper i od) . Theyf oundt hatshut downsi ncent r esofbusi nessconsi st ent l yr educedmor t al i t yr at esi n nei ghbour i ngmuni ci pal i t i es.Thebenef i ci alef f ectwasl ar ge–i nf acti twascompar abl et o t heef f ectofamuni ci pal i t i es' ownshut down. Thebenef i ci alspi l loveref f ect sofshut downsal sohadal ar geef f ectonpeopl ewhoar e ver yunl i kel yt obei nwor k,suchast heel der l y . Fi nal l y ,t heanal ysi ssuggest st hatt hesebenef i t sar er el at i vel ymor epr onouncedi nt he r et ai lsect or ,becauseshut t i ngdownt hi ssect orcont r i but esmostt ot hedecl i nei nmor t al i t y r at es–andbecauseonl i neshoppi ng,andor der i ngdel i ver i esf r om l ocalsuppl i er s,pr ovi desanobvi ousal t er nat i ve. Ul t i mat el y ,t her esul t sar econsi st entwi t hal oweref f ect i venessofasecondshut down, suggest i ngl ar gebenef i t sf r om t ar get ed–r at hert hanwi despr ead–busi nesscl osur es. Rel easef r om Bl ueSkyEducat i on


I s s ue327Sout hEa s tTi me sPg30

Excl usi veLocalBusi ness

ZaZaBoom!Theal l new char i t yi nspi r edconcept br and

Fol l owi ngt hedi s r upt i v eweek sofl oc k down,oneoft hemanyc r eat i v ev ent ur est hatc ame outoft hei mpos edquar ant i net hewhol ewor l dwass ubj ec t edt o,wasanex c i t i ngnewi ni t i at i v ec al l edZaZaBoom! Thi snewf oundc r eat i v eandphi l ant hr opi cbus i nes s ,s etupbyf as hi ondes i gnerandc r eat i v edi r ec t orKar enBr os tWhy t e,s eesaf ami l y i ns pi r edv ent ur ebor neoutoft hei rLondon l oc k down,wi t hac or ef oc usonf undr ai s i ngt os uppor tt hef r ont l i newor k er sandNHSUK s t af fs av i ngl i v es ,i ni t i al l yt hr oughmak i ngands el l i ngf ac emas k s . Wi t hher2l i v el yc hi l dr enathome,Kar ens ether s el ft het as kt oc hannel herandt hei r boundl es sc r eat i v i t y ,andwentt oc utt hef i r s tpat t er nofaf ac emas k–apat t er nwhi c ht hen s er v edast hebas i sf r om whi c hs hes t i t c hedands ewedt hous andsmor e,wi t hherwhol e nei ghbour hoodj oi ni ngi nanddus t i ngdownt hei rs ewi ngmac hi nest ok eepupwi t h demand. Themas k swer eeac hal abourofl ov e,madebyhandf r om f abr i cs wat c hes ,whi c hwer e s ol dt oc us t omer swor l dwi dewhower es eek i ngs omej oyi ngi f t i ng,whi l eal s ol ook i ngt o s uppor tagoodc aus e.Thet woel ement sbec amei ns epar abl e. Whi l et hes ewi ngmac hi neswhi r r edandbat c hesoff i ni s hedmas k swer ebr oughtt oKar en’ sf r ontdoorbyt hek i ndnes soft hev ol unt eer s ;par c el st ookof ff ordel i v er yar oundt he wor l d,andat houghts t ar t edt ot ak ehol dofherc r eat i v i t y–t omak et hi sf ami l y dr i v en br andaf or matwhi c hc oul dex pandt omor epr oduc t s ,br oadeni ngt her eac handt hegood deedt or ai s emor ef undsf orc har i t i esi nc r i s i s ,i nper pet ui t y .Ani ni t i al t ar getofr ai s i ng£10K f orc har i t yi nt he10weekl oc k downwasac hi ev ed… s owhynotgof ur t her ? ZaZaBoom!hasnowex pandedt oi nc l udear angeoff as hi onandl i f es t y l epr oduc t si nCaps ul e01–c har ac t er i s edbyt hedes i gner ’ sv i br ant ,handdr awni l l us t r at i ons .Eac hpr oduc ti n t hi sdebutc ol l ec t i onbear soneoff ours i gnat ur epr i nt s( Bombs hel l Gi r l s ;Gat s byGi r l s ;Mar t i ni Ex t r aOl i v es ;andTheCr ownJ ewel s ) ,andev er yi t em i smadet oor der ,madei nt heUK anddel i v er edi nt heUKwi t hi n45day s . WECREATETO DONATE Phi l ant hr opyr emai nsaf undament al c or ner s t oneoft hi sv ent ur e,andast hec onc eptof gi v i ngwi t hpur pos eev ol v eswi t heac hmas korpr oduc tpur c has ed,donat i onsgot oc har i t i esdev as t at edbyt heec onomi caf t er mat hofCOVI D19.Fort hef i r s t200day sf ol l owi ng t hebr and’ sl aunc h,100% ofal l pr of i t swi l l godi r ec t l yt ot hec har i t i est or ai s emoneyt obuy PPEf orNHSf r ont l i newor k er s .Ov ert i me,Kar enant i c i pat est hatf ut ur es uppor twi l l got owar dst hegr owi ngnumberofhomel es sandj obl es s ,andt hos ei nneedofl oc al f ood bank s .

THEFACEMASKS Al l ZaZaBoom!mas k sar ehandmade byKar enandhert eam ofdedi c at ed, l oc al ,Londonbas edv ol unt eer s .I tc os t s appr ox i mat el y£3. 40t omak eeac hmas k , whi c hi nc l udest hef abr i c ,l i ni ng,el as t i c , s hi ppi ng,andaf ewmor epenni esf or t hr eadandneedl es .Thatl eav esapr of i t of£21. 60f r om eac hpur c has egoi ng s t r ai ghtt ot hedes i gnat edc har i t y ,asl ong asmas k sar enec es s ar y . CHARI TYI NSPI RED ZaZaBoom!wi l l al way sdonat e25% i n per pet ui t y ,ofal l c ompanypr of i t st ot heongoi ngf undr ai s er ,s uppor t i ngc har i t i esi nneedt hat hav ebeenadv er s el yaf f ec t edasar es ul toft hec or onav i r us . “ Ther eas ont hatt hi spr oj ec ti sev enpos s i bl ei st hatIam c us t ommak i ngpr oduc t st oor der . Ir et ai nnos t oc k ,andIc andes i gnandmanaget hebus i nes sf r om mydi ni ngr oom t abl e wi t ht hehel pandk i ndnes sofl oc al v ol unt eer s , ”s ay sKar en,f ounderofZaZaBoom.“ I t ’ sj us t s omet hi ngt hatI ’ m enj oy i ngdedi c at i ngmyt i me,myt al ent s ,andmyhear tt o.Ov ert he c our s eoft hepas tt hr eemont hs ,ZaZaBoom hast i c k edev er yoneofmyemot i onal box es asamum,asac r eat i v e,asanent r epr eneurandasaf r i end.Thec ombi nat i onofk i ndnes s , c onnec t i on,c r eat i v i t yandc ommuni t y ,andt hei nc l us i onofpeopl ef r om al l wal k sofl i f e,has enr i c hedmeandc hangedmef orl i f e.Myownf ami l yi sal s omas s i v el ybenef i t i ngemot i onal l yf r om t hi spr oj ec t ,andt hatf ormei sawi nwi n. ” T os eet hef ul l r angeoff ac emas k sandc har i t y i ns pi r edpr oduc t s ,pl eas ehopt o: ZaZaBoom c r eat est odonat e Fol l owonI ns t agr am:@z az aboom_of f i c i al Rel eas ef r om RMG Publ i cRel at i ons&Ev ent s


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Pet s&Vet sFocus PetOwner sBel i eveDogsCr uci alt oMent alWel l bei ngDur i ngLockdown Anews t udyhasr ev eal edhowt heUK’ sdogss pentl oc k down–andi t ’ sv er ys weet ,ex c eptmor edogst han ev erwi l l nowbehi di ngf r om t hei rowner s-ands omedogswi l l nowev enbet i dy i ngupbehi ndt hems el v es ! ●8i n10dogowner ss ai dt hatt hei rpetwasex t r emel yi mpor t antt ot hei rment al wel l bei ngdur i ngt hel oc k down ●77perc entofdogswer ev er yhappydur i ngt hel oc k down,wi t h8perc entadmi t t i ngt heybel i ev edt hei rdog was‘ nothi sus ual s el f ’ asar es ul tofbei ngi ndoor sf orl ongerper i odsandt hewhol ef ami l ybei ngathome ●For merpr of es s i onal dogt r ai nerRy anO’ Mear aex pl ai nsmor eaboutt hement al s t at eofadogwhenc onf r ont edwi t hnews i t uat i ons ●Hal f( 50perc ent )ofdogowner smades ur et hei rdoghadex t r apl ays es s i ons ,44perc entt ookmor e wal k sandal mos tat hi r d( 29perc ent )c hos et ok eept hei rdogss t i mul at edandoc c upi edathomebyt eac hi ngt hem newt r i c k s ●Dogt r ai nerCatDonal dhadt oc l os eherbus i nes sdur i ngt hel oc k down.Shet aughtherdogSk y et of et c h herl eadands ay s ,“ Wi t houtSk y e,l oc k downwoul dhav ebeenmuc hhar dert ogett hr ough,s he’ smadei ta bear abl eex per i enc eandt hebondwi t hmydoghasdef i ni t el ygr ownf ort hebet t er . ” Dogowner shav er ev eal edhowt heys pentl oc k downwi t ht hei rdogsandadmi t t edt hatwi t houtt hei rpet sf or c ompany ,i twoul dhav ebeenav er ydi f f er entex per i enc e,ac c or di ngt onewr es ear c hbyPetMunc hi es 1,wi t h 8i n10petowner saddi ngt hatt heyc ons i dert hems el v est obepetpar ent s( mor et hans i mpl yt hei rpet ’ s owner ) . Ac c or di ngt ot henat ur al pett r eatbr and,8i n10petowner ss ai dt hatt hei rdogswer ev er yi mpor t antf ort hei r ment al wel l bei ngdur i ngt hel oc k down. Howev er ,whi l e77perc entofdogowner sbel i ev et hatt hei rdogswer ev er yhappydur i ngt hel oc k down,not al l wer es os ur eand8perc entadmi t t edt hatt hei rdogswer enott hei rus ual s el v es ,put t i ngt hi sdownt o hav i ngt os pendl ongerper i odsoft i mei ndoor sandmor et i mewi t ht hewhol ef ami l yathome2,s omet hi ng t hatunderus ual c i r c ums t anc es ,woul dbel i mi t edf ordogst oex per i enc eduet omember soft hef ami l yl eav i nghomet ogot os c hool orwor k . For merpr of es s i onal dogt r ai nerRy anO’ Mear aex pl ai nedwhyt hi smi ghti mpac tonadog’ shappi nes s : “ Dogsar ehappi es tandmos tc ont entwhent heyar ei nar out i ne.Whendogsar eus edt oday sf ol l owi ngs pec i f i cpat t er ns-wak eup,br eak f as t ,wal k ,k i dsl eav et ogot os c hool ,ands oon,i tc anbes omet hi ngt oov er c omewhenpat t er nsofbehav i ourc hangebec aus ei t ’ sas hi f tt owhatt heyk newt obet hei rf ami l y ’ sr out i ne. ” Howdogowner sat t empt edt omak el oc k downf unf ort hei rpet s I nabi dt or epaydogsf ort hei rc r uc i al r ol et ot hei rhappi nes s ,hal fofpetpar ent sadmi t t edt hatt heys pent mor et i mepl ay i ngwi t ht hei rdogsathome,whi l e4i n10t ooki nmor ewal k sandal mos tat hi r d( 29perc ent ) dec i dedt ok eept hei rdog’ sbr ai nss t i mul at edbyt eac hi ngt hei rdognews k i l l swi t hat hi r d( 31perc ent )dec l ar i ngt hey ’ v et aughtt hei rdogonet wonewt r i c k s . Themos tpopul art r i c k st aughtbydogowner si nc l udepl ay i nghi deands eek ,s i t / s t ay ,r ol l ov erandgi v i nga pawonc ommand.Someambi t i ousowner sadmi t t edt hatt heyt aughtt hei rdogt ot i dyt hei rt oy supbehi nd t hems el v es 3,t of et c ht heTVr emot eandev ent or ead! Andt or ewar dt hei rpet sf orl ear ni ngf un,ands omet i mespr ac t i c al ,news k i l l s ,72perc entofdogowner s t r eat edt hei rdogst ot hei rf av our i t ef oodandt r eat s ,66perc entl av i s hedhugs ,k i s s esandaf f ec t i onont hei r c l ev erdogsand1 1perc entofowner sgi f t edt hei rdogsnewt oy s .

T abl e:DogOwner sT aughtThei rDogsThes eFunGames&Tr i c k sDur i ngLoc k down Mos tpopul ardogt r i c k s / gamest aughti nl oc k down Hi deands eek :21. 58% |Si t / s t ay :15. 83% |Gi v epaw:13. 67% |Rol l ov er :12. 23% |Ti dy i ngup( put t i ngt oy s away ) :9. 35% |Fet c hk ey s / TVr emot e:5. 04% |Lear ni ngt or ead:3. 60% Sour c e:PetMunc hi es Ot herpopul arbr ai npuz z l esandac t i v i t i esf av our edbydogsandt hei rowner si nc l udedl ear ni nghowt of et c h t hei rl ead,f et c hi ngs pec i f i ct oy sandl ear ni ngagi l i t y ,oneoft heUK’ smos tpopul ardogs por t s . Nat as haWi s ei sat hr eet i mewor l dagi l i t yc hampi on. Sheex pl ai nst hebenef i tt oadog’ sment al wel l bei ngf r om hav i ngs t i mul at i on,s uc hasl ear ni nganews k i l l t o gett hemi ndwhi r r i ng,dur i ngunus ual t i mesl i k et hes e. “ St i mul at i onf oc us esadog’ sbr ai nont hedes i r edgameandr educ ess t r es s ,anx i et y ,andas s oc i at edunwant edbehav i our s .Asar es ul t ,t hr oughment al s t i mul at i on,dogsbec omehappi err es ul t i ngi nc al mnes sand s et t l i ngar oundt hehomeaf t eraper i odofs t i mul at i on. “ Thebes tt r ai ni ngt i pIc angi v ei st of i ndoutwhatmak esy ourdogt i c kandi nc l udet hati ny ourt eac hi ngasa r ewar dy ouk nowy ourdogwi l l l ov e.Mydogshav eapar t i c ul arf av our i t ebr and,PetMunc hi es ,t hey ’ r ev er y v er s at i l eandmydogsl ov et hem s oIal way shav et hem t ohand. ” CatDonal ddec i dedt ot eac hhert woy ear ol dLabr adorRet r i ev er ,Sk y e,anewt r i c kt hats hec oul dus e ev er yday–t of et c hherl ead. “ Wewor k edont hi sbehav i ouratt hes t ar tofl oc k downwhenwewer el i mi t edt oonewal kaday .Ther e’ st wo mai nr eas onswhyIc hos et hi sbehav i our . “ Fi r s t l y ,bei ngaLabr adorRet r i ev ers hel ov est o‘ f et c h’ s oIwor k edwi t hhergenet i c st ol ear nanews k i l l . Sec ondl y ,I ’ m of t enl ook i ngf orherl eadwhenwewantt ogoouts oIt houghtI ’ dt eac hhert of i ndi tandbr i ng i tt omet ohel pmeout ! “ Sk y ei sas uperqui c kandbr i ghtdogandl ov esl ear ni ngnewbehav i our s ,s os her eal l yenj oy edl ear ni ngt hi s news k i l l .Oneofmyc hal l engeswi t hSk y ei st os l owherpac eofwor k i ngdowns os hec anf ul l yf oc usont he behav i ours he’ sl ear ni ng.I tt ookSk y eac oupl eofday st oper f ec tt henews k i l l .Sk y ewi l l us ehernews k i l l ev er yday . ” Ry anO’ Mear as har edt hi sf i nal pi ec eofadv i c et ohel pdogowner shel pt hei rdogst obeatpos t l oc k down bl ues : “ Fordogst hathav egot t enus edt ot hes pec i f i cr out i neofhav i ngt hei rowner sar ound,i tmaybej ar r i ngf or t hem wheni ts uddenl yandabr upt l yends . “ Dogsl ov ebei ngwi t ht hei rf ami l y ,s ol es st i mes pentwi t ht hei rowner sc anmak et hem s ad.Rees t abl i s hi ng r out i nei st hek eyc omponentf ormak i ngs ur eourdogsdon’ ts uf f ert hepos t l oc k downbl ues . ” Rel eas ef r om K9Medi aLt d


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Eat i ngOut-Food&Dr i nk


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Weal t hManagement


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Char i t yAwar eness


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Exper t s


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Gr eatSummerBr eaks


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