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Pr oductoft heMont h
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Heal t hEducat i on
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Nat i onalHeal t hcar e&Nur si ngRecr ui t mentCampai gn
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LymphoedemaAwar eness
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Heal t h&Wel l bei ng
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Char i t yLeader shi p
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LocalGover nment-Heal t h&Soci alCar e
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Thepsychol ogyofbul kbuyi ngexpl ai ned Ther eas onwear epani cbuy i ngduet ot hei mmi nentt hr eatof COVI D19i sbec aus et hebr ai n’ ss ur v i v al modeov er r i desany r at i onal dec i s i onmak i ng,s ay sDr .Al i Fenwi c k ,anex per ti n humanbehav i ouratNy enr odeBus i nes sUni v er s i t y . Ac c or di ngt oDr .Fenwi c kt her ear ef ourmaj orr eas onswhywe bul kbuy : 1)Sur v i v al mode Whenwear eputi nanunc er t ai nort hr eat eni ngs i t uat i on,our mor epr i mi t i v epar toft hebr ai nt ak esov er .Wef al l bac kons ur v i v al mode,s uppr es s i ngordi s t or t i ngr at i onal dec i s i onmak i ng, whi c hi nc as eofgr oc er ys hoppi ngl eadst obul kbuy i ng.Wear e buy i ngt o‘ s ur v i v e’ . Al t hought hegov er nmentpr omi s est her ewi l l benodi s r upt i on t of oods uppl y ,wedon’ tk nowt hi sf ors ur easmos tofushav e notbeeni nas i mi l ars i t uat i onbef or e.So,wer at herbuymor e f oodt hanwenor mal l ywoul d. 2)TheSc ar c i t yEf f ec t Whenpr oduc t sbec omes c ar c e,peopl eper c ei v et hem asmor e v al uabl e.Wear emor ewi l l i ngt ogooutandbuy ,andev enpay mor e,f ors c ar epr oduc t s .Sc ar c i t ydr i v esbuy i ngbehav i our s , ev enf orpr oduc t swemi ghtnotac t ual l ywant . Whi c hex pl ai ns whywebuymor ef oodt hanweneedt ohav eorwhys omany peopl ear ec ur r ent l yont her unf ort oi l etpaper .
3)Her dBehav i our Al t houghy oumi ghtnotbul kbuyy our s el f ,t hef ac tot herpeopl e ar oundy ouar e,c r eat esani mmedi at eur gef ory out odot he s ame.I nunc er t ai ns i t uat i ons ,wet endt of ol l owwhatot her peopl edoors ay ,es pec i al l ypeopl es i mi l arl i k eus .So,i fy our f r i end,f ami l ymember ,orc ol l eaguei sbul kbuy i ngy ouf eel y ou s houl ddot hes ame. 4)Sens eofc ont r ol Thegl obal pandemi ci sac aus ef oral otofunc er t ai nt yi nt he wor l dandhasr es ul t edi nmanyc ount r i esc l os i ngt hei rbor der s andi mpos i ngs el f i s ol at i on.Thes eex t er nal c ons t r ai nt sc r eat ean i nt er nal needt oex er tper s onal c ont r ol asawayt of eel s af e. Bei ngabl et obuyt hi ngspr ov i desuswi t has ens eofc ont r ol ov er ours ur r oundi ngs ,whi c hal s ol eadst ousbuy i ngmor et hanwe needt ohav e. Ac c or di ngt oDrFenwi c k , “ I ns ummar y ,bul kbuy i ngi sc aus edbyv ar i ousps y c hol ogi c al and env i r onment al c ueswhi c ht hr owr at i onal t hi nk i ngoutoft he wi ndow.Wheni ns ur v i v al mode,wel etmai nl youremot i onsdr i v e dec i s i onsandar emor es us c ept i bl et os oc i al i nf l uenc es .So,we wi l l r us houtandbuymor ebec aus ewebel i ev eot her sar edoi ng t hes ame” . Rel eas ef r om Bl ueSk yPR
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LocalGover nment-Pol i cy&St r at egy
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LocalGover nment-Housi ng,Envi r onment&Pl anni ng
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FARMERS I NVI TED TO BI D ONLI NE FOR SOMERSET FLOOD WORKS Far mer sac r os s Somer s etar ebei ng i nv i t edt obi di nt he c ount y ’ sbi gges t auc t i ony etf orwor k s t ohel ps t opf l oodi ng. Theauc t i onwi l l r un onl i nef r om Wednes day18Mar c h t oMonday30Mar c hatwww. nat ur ebi d. or g. uk ,f ol l owi ng s uc c es s f ul t r i al sf undedbySomer s etRi v er sAut hor i t y ( SRA)i n2018and2019. Thi sy eart heSRA,Env i r onmentAgenc y ,andFar mi ng& Wi l dl i f eAdv i s or yGr oupSout hWes t( FWAG SW)ar eof f er i ngf ar mer sac hoi c eofupt os ev endi f f er entmet hods ofnat ur al f l oodmanagement( NFM) .Thes ei nc l ude hedgepl ant i ng,bet t ermai z emanagement ,andgr as s l ands ubs oi l i ngands l i t t i ng. Al l meas ur eshel pt os l owt hef l owofwat er ,whi l edel i v er i ngot herbenef i t s .Forex ampl e,gr as s l ands ubs oi l i ng ands l i t t i ngaer at et hegr ounds ot hatmor er ai nwat erc an f i l t eri n,andt heyal s oi mpr ov et hes oi l . Al l t hatf ar mer smus t dot ot ak epar ti sv i s i t t heNat ur eBi dwebs i t e, c hoos eoneormor e NFM met hods ,s el ec t ar easoft hei rl and wher et heybel i ev e t hos emet hodswi l l get t hebes tf l ood pr ev ent i onr es ul t s , t henbi df orf undi ng. Thet ot al av ai l abl et hi s y eari s£40, 000,t hebi gges ts um y et . Af t ert heauc t i onc l os es ,bi dsgetc hec k edbyFWAG SW. Gr ant sf r om t heSRAandEnv i r onmentAgenc yar et hen gi v ent ot hebes t ,mos tc ompet i t i v el y pr i c edi deas . Cl l rDav i dHal l ,Chai rofSomer s etRi v er sAut hor i t y ,s ai d: “ Oneoft hek eypoi nt sr ec ogni s edi nSomer s et ’ s20Year Fl oodAc t i onPl an,whi c hwasdr awnupdur i ngt hemaj or f l oodsof2014,i st hatwhathappensont hel andi sr eal l y i mpor t ant .Ev er yf i el d,ev er yf ar m,ev er ys t r eam hasa par tt opl aywheni tc omest omanagi ngwat er .
“ TheSRAhasf undedhundr edsofnat ur al f l oodmanagementmeas ur esac r os sSomer s ett hr ought heawar dwi nni ngHi l l st oLev el spr oj ec t ,butonl i neauc t i onsmeanwe c andomuc hmor e.Las ty ear200bi dswer es uc c es s f ul . “ I t ’ sas y s t em t hatc ut soutpaper wor kands av est i meand money .I tl et sf ar mer sus et hei rk nowl edgeoft hei rl andt o pi npoi ntpl ac eswher ebet weenuswe’ l l getr es ul t s .Is ay– gi v ei tago! ” Theonepr ov i s oi st hatast hemai npur pos eofNFM ac t i v i t i esi nSomer s eti st os l owt hef l owofwat erdownt hr ough t hehi gherpar t sofr i v erc at c hment s ,t hewebs i t ewi l l not al l owf ar mer st opl ac ebi dsf orl andi nl owl y i ngI nt er nal Dr ai nageBoar dar eas ,ori nar easwhi c hdr ai noutoft he c ount y .Ot her wi s ei tc ov er st hel engt handbr eadt hof Somer s et . Nei l Dav i es ,Di r ec t orofFut ur eFundi ngatt heEnv i r onmentAgenc y ,s ai d:“ Weal l needt ov al uet heenv i r onment andenc our agei nv es t mentt oi mpr ov ei t .Wedev el oped t heNat ur eBi dwebs i t et oal l owf ar mer st oputf or war d way si nwhi c ht heyc oul dmanaget hei rl andt oi mpr ov e t heenv i r onmentandr educ ef l oodr i s k .Thi si sawi nwi n f orf ar mer sandl oc al c ommuni t i es . ” Ri c har dMas t er sofShar ps hawFar mi nNunneynear Fr omegotagr antf orbet t ermai z emanagementi nl as t y ear ’ sauc t i on.Hes ai d:“ Theonl i neauc t i ont ool wasqui c k ands i mpl et ous e.Iwasabl et oac hi ev ewhatt hef ar m neededwi t ht hegr antmoneyandI ’ mr eal l ypl eas edIt ook par t . ” J ohnQui c kofQuant oc kFar m bet weenWes tMonk t on andCl av el s hayal s os ec ur edagr antf orbet t ermai z e managementi nl as ty ear ’ sauc t i on.Heagr eedwi t hMr Mas t er s :“ Theonl i neauc t i onwasr eal l yqui c kandeas yt o us eandal l owedust oac hi ev eal otwi t hourmai z e gr ound,wi t houtal l t hepaper wor kofot herenv i r onment al s c hemes . ” Nat ur eBi dt ec hnol ogyhasbeendev el opedbyt heEnv i r onmentAgenc ywi t ht heSy l v aFoundat i on.Fol l owi ng Somer s et ’ si ni t i al t r i al i n2018,i ti snowbei ngi nc r eas i ngl y us edac r os st hec ount r y .
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Pr oductShowcase
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