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Apubl i c at i onbyPr epar edMedi aLt d f aye@pr epar edmedi a. co. uk

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TODAY

6t hApr i l2018

CHAR I TIS &THI E RD S E CT OR!

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Nat i onalHeal t h&Soci alCar eRecr ui t mentDr i ve

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Nur si ng

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Heal t hEducat i on

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Nat i onalEducat i onCampai gn

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Fost er i ng&Adopt i on

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TechToysDi st r act i ngf r om Val uabl eLear ni ng Exper i ences •Dr onesandBot st akeovert r adi t i onalgames •Lear ni ngt hr oughpl aywi l lboostconf i denceandconcent r at i on •Par ent sencour agedt ogi vet hei rchi l dr enabr eakf r om t echi nf avour ofchal l engi ngpuzzl es Techt oysar epr ovi ngat r i umphandar eexpect edt obewor t h$1 1. 3 bi l l i onby2020,butPsychol ogi stofEducat i onGavi nUckoi squest i oni ngwhet hert hesel at esti nvent i onsar edi st r act i ngchi l dr enval uabl e l ear ni ngexper i ences. Dr ones,bot s,andki df r i endl ysmar t phonesar esoar i ngt ot het opof chi l dr en’ s2018wi shl i st s,whi l ei twoul dappeart r adi t i onalgamesar e dyi ngout . However ,t heset r adi t i onalgamesar et hebui l di ngbl ocksf orl at er al t hi nki ng,pr obl em sol vi ngandsequenci ng,whi chevent hemostupt o dat et echt oyscan’ tof f er . Psychol ogi stofEducat i onandPuzzl eI nvent oratTheHappyPuzzl e Company ,Gavi nUcko,gi veshi sver di ct ,“ I t ’ sal laboutbal anceand par ent sshoul dst i mul at et hei rchi l dr enwi t havar i et yoft oysand games,t ogi vet hem t hebestchanceofl ear ni ngt hr oughpl ay .Havi ng abr eakf r om t het echi nf avourofgameswhi chr equi r echi l dr ent o t hi nki nal ogi calway ,wi l ldevel opski l l swhi chgi vechi l dr enmor econf i dencei nt hecl assr oom whenf acedwi t hchal l enges. ” Chr i st mast oysmayhaveal r eadybeendi scar dedbuti ti st het r adi t i onalgameswhi chent er t ai nent i r ef ami l i est hr oughgener at i ons.

Gamesl i keMonopol y ,Pi ct i onar yandnow30Cubed,anewcol l ect i onof chal l engesusi ngauni quesetofcol our edcubes,ar et hegameswhi ch wi l lencour agel ear ni ngt hr oughpl ayandhel pchi l dr endevel opal li mpor t antski l l s. Gavi ncont i nues“ Lear ni ng t hr oughpl ayi sgr eatf orchi l dr en ofal lages,asi ti ncr eases concent r at i onandconf i dencei na f unenvi r onment .Wecr eat ed30 Cubedasaj oi ntvent ur ewi t hI van Moscovi ch,whocr eat edt he handsonSci enceMuseum,as awayt ochal l enget hemi ndsof si xyearol dsr i ghtt hr ought o adul t s.Ast hecompl exi t y i ncr eases,sodoest hef r ust r at i onwi t ht her eal i sat i ont hatyourbr ai ni s r equi r edt owor ki nawaynoot hergamehaseverdemanded. ” 30Cubedof f er scol our edcubechal l enges,whi char eaf unwayt oi mpr ovemat hemat i cs,t hi nki ng,l ogi calr easoni ng,spat i alawar eness,sequenci ng,andvi sualper cept i onski l l s,guar ant eei ngt opul levent he mostt echobsessedawayf r om t hei rscr eent ocr ackt hegamemor eaddi ct i vet hananyapp.

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Ci t i zenandcust omerengagementi ski ng–i t ’ sno l ongerj ustcont ent I fonest at ementhassummedupmar ket i ngand PRovert hel astf ewyear s,i ti s‘ cont enti ski ng’ . However ,t hati schangi ngandqui t er api dl y . ‘ Readabi l i t y’ i st hr eat eni nghi scr own.

Theyal sof oundt hatonl yt woof26cent r al gover nmentagenci eswer eupt oscr at ch r egar di ngr eadabi l i t yandt hatnogover nment websi t esmett hepassi vel anguaget ar get .

Ki ngcont ent ,i nal lr eal i t y ,hast ur nedoutt obea demandi ngbeast ,wi t hcont entst r at egi st sand cr eat or sar oundt hewor l dunabl et osat i sf yi t s i ncr easi ngdemands.

Weal lknowgover nmentagenci eshavel i mi t ed r esour cesf orwebpr oj ect s,yetpeopl eaccess i nf or mat i onont hewebast hei rf i r stpor tofcal land awebsi t ei savi t alcommschannel .I fa gover nmentcancr eat er eadabl econt ent ,t heycan f i ndwhatt heyneedqui ckl y ,cut t i ngt i mewast ed, moneyandencour agi ngt r ustbet weenbot h par t i es.

AsGoogl eanal yt i csconst ant l yevol veandt he sheeramountofcont entbei ngcr eat edonadai l y basi sgr ows–mostofwhi chi spoor-i ti s r eadabi l i t ywhi chi smaki ngani mpacton engagementandt her ef or ebuyr at es-whet heri n t hepr i vat eorpubl i csect or s. Forgover nment sacr osst hepl anet , communi cat i ngi npl ai nerl anguage,cut t i ngj ar gon andr educi ngi ndust r yspeaki sbecomi ngt he f ocus. I n2010,Pr esi dentObamasi gnedt het hePl ai n Wr i t i ngActi nt ol aw,r equi r i ngal lf eder alagenci es t ocommuni cat ei nl anguagewhi chever yci t i zen canunder st and. Fi veyear sl at er ,t heAust r al i anDi gi t al Tr ansf or mat i onAgency( DTA)l aunchedt he Di gi t alSer vi ceSt andar dt ohel pt eamsbui l d onl i negover nmentser vi cest hatar esi mpl er ,cl ear andf ast . Buti st hi shappeni ngi nt heUK?I n2014i t s Di gi t alSer vi cebr oughti n‘ mandat or y’ gui del i nes f or‘ wr i t i ngandmanagi ngcont ent ’ ,meani ng keepi ngt opl ai nEngl i shpr i nci pl es-i nt hei rown wor ds,f r om t he‘ Wr i t i ngf orGOV. UK’ gui de. Buti tseemsqui t eaf ewgover nmentdepar t ment s haven’ tbeenf ol l owi ngt heser ecommendat i ons. Vi si bl eThr ead,aUSbor nanal ysi ngt oolwhi ch i dent i f i esr i skyandpoorqual i t ycont entonweb pages,RFPs,cont r act sandot herdocument s, hascar r i edoutar epor tont hemat t erandconcl udedt hat92% ofUKGover nmentagencywebsi t esdon’ tmeetr eadabi l i t yst andar ds.

Fer galMcGover n,CEO ofVi si bl eThr ead,sai d: “ Wi t hf ewexcept i ons,poorcommuni cat i onson gover nmentwebsi t escont i nuet oconf user eader s andl eadt oi ncr easedcust omersuppor tcost sand l essengagementwi t hbot hci t i zensand cust omer s. “ Ther ear emanyr easonst oi ncr easecl ar i t y .I t savesnotonl yembar r assmentwhensuchr epor t s ar epubl i shed,butmoney .We’ l lbei nt er est edt o seei fanyoneget si nt ouchwi t hus,ori nt r oduces pl ai nEngl i shi nt oof t enunr eadabl edocument s.I f t hey’ r eal r eadyi gnor i ng‘ mandat or y’ gui del i nes we’ r enothopef ul . ” However ,t hel ar gestwebdomai nr egi st r yi n London,Cent r al Ni c,i sonepubl i csect oragency whi chhassi gnedupt oi t sser vi cesandhas endor sedVi si bl eThr eadf orpr omot i ngcl ear websi t es. Ot herpubl i csect orUKcust omer si ncl udeCr awl ey Bor oughCounci landNewcast l eUni ver si t y . AboutVi si bl eThr ead: ht t ps: / / www. vi si bl et hr ead. com/ Vi si bl eThr eaddr i vescl ear ,compl i antl anguagei n document s&websi t es. Comi ngf r om abackgr oundofl ar gescal eI T Del i ver yi nt heUS,t heysawt hatpoor l ywr i t t en document saccount edf orupt o40% ofwast ed pr ogr ammedol l ar s.

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Ar t s&Her i t age

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Hospi t al i t y&Cat er i ng

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Nat i onalChar i t yAwar enessCampai gn

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Chi l dr enwi t hCancerUK,51Gr eatOr mond St r eet ,LondonWC1N3JQ

02074040808

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Char i t y&Thi r dSect orVacanci es

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ThePr i nce’ sTr ustSuppor tLi t er at ur eatI naugur alBusi nessBook Awar dsEvent Thef i r stBusi nessBookAwar dst ookpl acer ecent l yatt heGr angeCi t y Hot el ,Londont ocel ebr at et hebesti nbusi nessbooks.Theawar ds wer eat t endedbyt heaut hor sofmanydi f f er entbusi nessbookst hat wer eshor t l i st edbyspeci al i stj udgesacr osssevencat egor i es. Theawar dswer ef oundedbyLucyMcCar r aherf r om Nor wi chi nNor f ol k, EastAngl i a.Lucyi st heaut horofel evenbooks,andcof ounderand Managi ngEdi t orofRet hi nkPr ess.Theeventwascr eat edf orbusi ness aut hor swhousedmanydi ver sewayst ogett hei rbookspubl i shed,and whodi scussedawi der angeoft opi csf r om ent r epr eneur i almanagementandpr esent i ngski l l s,t ot echnol ogi caladvancement sandr ai si ng t hepr of i l eofabusi ness. LucyMcCar r ahersai d,“ Wef el ti twast i met hatt hewi der angeofbusi nessaut hor swer ecel ebr at edf ort heknowl edgeandexper t i set hey makeavai l abl et hr ought hei rbooks.Someoft hem makeani mpacti na hi ghl yni chemar ket ;ot her spr esentavi si ont hatchangest hewayweal l wor korl i ve. ” Al soi nat t endancewasI sabel l eKi ng,al sof r om Nor wi ch,ar epr esent at i veoft hePr i nce’ sTr ust ,achar i t yf orwhi cht heBusi nessBookAwar ds wer er ai si ngf unds.Thechar i t yhel pshomel esspeopl eandt hosest r uggl i ngatschoolagedbet ween1 1and30t ot r ansf or mt hei rl i ves,empower i ngt hem t ogeti nt oj obs,educat i onandt r ai ni ng. I sabel l eKi ngsetupal i t er ar yent er pr i set hr ought hePr i nce’ sTr ust cal l ed‘ BooksTal kBack’ ,anot f or pr of i teventt opr ovi dei nf or mat i on aboutwr i t i ngandt hepubl i shi ngi ndust r y .Shei sal soachi l dr en’ saut hor wi t ht wobooks;‘ TheNor f ol kSt or yBook’ and‘ OnceUponaTi mei n Nor f ol k’ .‘ BooksTal kBack’ beganasaoneof feventi nasmal ll ocalpub andgr ewi nt oani nf l uent i albusi nessvent ur e.

I sabel l eKi ngsai d,“ Ibel i evepassi onat el yt hatencour agi ngandi nspi r i ng chi l dr enandyoungpeopl et odevel opal oveofl i t er at ur ei soneoft he bestst epswecant akei ndevel opi ngabr i ghtandposi t i vef ut ur e.Thi si s aval uet hatIhaveal waysbeendet er mi nedt ot akef or war dwi t hmei n mycar eer . “ I tgi vesmeanoppor t uni t yt o hel ppeopl edevel opal ovef or l i t er at ur ewhi chwi l lopendoor s f ort hem,andhopef ul l y encour aget hem t owr i t et hei r ownbooksaswel l .Thankst o t hePr i nce’ sTr ustf orequi ppi ng mewi t ht heknowl edgeand conf i dencet or unabusi ness wher eIcani ncor por at emy val ues.I t ’ sanhonourt obea youngambassadorf ort hePr i nce’ sTr ust . ” Theover al lwi nneroft heBusi nessBookAwar dswasCampbel l Macpher son,aut horof‘ TheChangeCat al yst ’ whoal sor ecei vedt he awar di nt heLeadi ngt heTeam Cat egor y .Wi nner si not hercat egor i es wer eWi l lDeanwi t h‘ I tTakesaTr i be’ ,Tom Bi r dandJer emyCasselwi t h ‘ TheLeader sGui det oPr esent i ng’ ,Mat t hewFul l erandTi m Ni ght i ngal e wi t h‘ St r at egi cTender i ngf orPr of essi onalSer vi ces’ ,Mi nt erDi aland Cal ebSt or keywi t h‘ Fut ur epr oof ’ andJamesThor t onandMar t i nGoodmanwi t h‘ Cl i entEar t h’ .

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