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f aye@pr epar edmedi a. co. uk

www. pr epar edmedi a. co. uk

01823618170 17t hMar ch2017

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ADVENTURER TO CLI MB NORTH RI DGE OFEVEREST TO RAI SE FUNDS FOR MACMI LLAN CANCER SUPPORT I N MEMORY OFTWI N UNCLES ATTEMPTI NG TO BECOMEONEOFAHANDFULOFBRI TS TO HAVECOMPLETEDTHEMARATHONDESSABLES ANDTO HAVECLI MBEDEVEREST Cambr i dge,Mar ch17,2017–Scot smanRi ckyMunday ,40, t odayannouncedt hathei smaki ngf i nalpr epar at i onst ocl i mb t heNor t hRi dgeofEver esti nTi bet ,f r om 6Apr i lt o4June.He i sunder t aki ngt het womont hexpedi t i ont ocl i mbt hewor l d’ s hi ghestmount ai n( 8, 848m)i nmemor yofhi st wi nuncl es,who wer esuppor t edbyMacmi l l annur sesi nt hei rhome,sur r oundedbyf ami l y .Mundayhasbeenpl anni ngt heexpedi t i onf or overayearnowandhassecur edsi gni f i cantf i nanci alsuppor t t ohel pf i nancet hecostoft heexpedi t i on.Advent ur et r avel companyWi l dGuanabanai st hemai nsponsor ,pr ovi di ng f undi ngandsat el l i t ecommuni cat i oncapabi l i t yt hatwi l lal l ow Mundayt opostphot osandupdat esonsoci almedi adi r ect l y f r om Ever est .OmarSamr a,whoi st hef i r stEgypt i ant ocl i mb Ever est ,t or eachbot ht henor t handsout hpol esandt ocompl et et heExpl or er sGr andSl am,f oundedt heWi l dGuanabana i n2009. ABr i t i sht eam l edbyGeor geMal l or yi n1921f i r stat t empt ed Ever est ’ sNor t hRi dger out e–t heyr eachedt heNor t hColat 7, 003m,whi chi snowt henor malsi t ef orCamp1.A1924Br i t i shexpedi t i onwi t hMal l or yandI r vi nei smostnot abl ef ort he myst er yofwhet hert heysummi t edornot-Mal l or y’ sbodywas f oundi n1999i ti sst i l luncer t ai nwhet herher eachedt he summi t .Si rEdmundHi l l ar yandTenzi ngNor gaycl i mbedEver estf ort hef i r stt i mef r om t heSout hvi aNepali n1953. ‘ Thi swi l lbet hemostchal l engi ngexpedi t i onI ’ veeverat t empt edandI ’ m exci t edt obef ol l owi ngi nt hef oot st epsofpi oneer i ngBr i t i shmount ai neer s’ sai dRi ckyMundayf r om hi shomei n Cambr i dge,wher ehewor ksasHeadofCor por at eSer vi cesat t heBr i t i shAnt ar ct i cSur vey ,t heUK’ snat i onalpol arsci ence andoper at i onsor gani sat i on.‘ Over al l ,t henor t hsi deofEver est hasmor et echni caldi f f i cul t yt hant hesout hsi de,al t houghf i xed r opesandadder sar epl acedont het hr eemostdi f f i cul tsect i ons,andt henor t hcanbesi gni f i cant l ycol derandwi ndi er . Ourhi ghcampont henor t hsi dei sabove8, 000m i nt heDeat h Zone,wher eoxygenl evel sf al lt o30% ofseal evelval ues. ’ Topr epar ef ort hi sexpedi t i on,Mundayhasspentt hel ast decadeor gani si ngandcompl et i ngf i f t eenexpedi t i onst ot he wor l d’ sgr eat err anges–hehascl i mbedf ouroft hesevencont i nent alsummi t sandr eachedamaxi mum al t i t udeof6, 962m ont hesummi tofAconcagua,t hehi ghestpeakout si deoft he Hi mal ayas.Hehascl i mbedonsomeoft hewor l d' smosti coni c peaks,i ncl udi ngMontBl anc,Ki l i manj ar o,MountKenya,t he Mat t er hor n,Aconcagua,El br usandDamavand.Hehasal so t r ai nedext ensi vel yi nt heScot t i shHi ghl andsandt hemount ai nsofSnowdoni ai nNor t hWal es. Af t erf l yi ngi nt oLhasaandt r avel l i ng900km over l andt oChi nesebasecamp( 5, 200m) ,Mundaywi l lspendsi xweekssl owl y cl i mbi ngupt hemount ai nt osetupandst ockt hehi ghercamps andt oaccl i mat i sef ul l y ,bef or edescendi ngbackdownt obase campt or estandr ecuper at e.He’ l lt henspendupt oseven dayscl i mbi ngbackupt hr ought hecampst omakehi sf i nal summi tbi d.

Mundayi snost r angert ohar dshi p.Hecompl et edt heMar at hon desSabl es,a150mi l eul t r amar at honi nt heSahar adeser t knownast he‘ t oughestf oot r aceonear t h’ ,i n2004.Hewasa humani t ar i anai dwor kerf orsi xyear sbet ween20082014 wor ki ngi nconf l i ctzonesandt heaf t er mat hofnat ur aldi sast er s, compl et i ngmi ssi onst oSudan,Bangl adesh,Paki st anandHai t i . Onhi sEver estexpedi t i on,Mundayi sal soact i ngasanambassadorf orFi ndi ngYourFeet( FYF) ,achar i t yest abl i shedby Cor i nneHut t on,whof el lser i ousl yi l lwi t hacut epneumoni aand sept i caemi ai n2013.Shewast r ul yf i ght i ngf orherl i f e.She f oughtbr avel y–andsur vi vedagai nstt heodds–butsur geons wer ef or cedt oamput at ebot hhandsandbot hl egsbel owt he knee.Shef oundedFi ndi ngYourFeett ohel pot her sf acedwi t h amput at i onorl i mbdef i ci ency ,andr unscl ubsi navar i et yof spor t s,i ncl udi ngcl i mbi ng,cycl i ng,f oot bal landswi mmi ng. Mundayexpl ai nedhowCor i nne’ sbr aver ywi l li nspi r ehi m: ‘ WhenI ’ m hi ghonMountEver esti nt heDeat hZoneonsummi t day;t het emper at ur ei s20degr eesbel owzer o;i t ’ spi t chbl ack; I ’ m col d,t i r edandhungr y;myl ungsar egaspi ngf oroxygen; eachf oot st epr equi r esahugeef f or tofwi l l ;att hemoment whenIt hi nkI ’ ver eachedmyl i mi tandwantonl yt ogi veup,I ’ l l t hi nkaboutCor i nne.I ’ l lst eadymybr eat h.AndI ’ l lt akeanot her upwar dst ep’ AChar t er edAccount ant , Mundayal sohada successf ulcl ubr ugbycar eer i nScot l andwi t hGl asgow Hawks,wi nni ngt hr ee consecut i venat i onal champi onshi psandwi nni ng t heScot t i shCupt wi ce.He nowhar bour sanambi t i ont o cl i mbt heTr i pl eSeven Summi t s–t het hr eehi ghest peaksoneachcont i nent– af eatt hathasonl yeverbeencompl et edoncebef or e. Rel easef r om r i ckymunday@hot mai l . com

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Heal t hcar e

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LymphoedemaAwar eness

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Doyoul ookl i keyourname?Resear chshows peopl ecanmat chnamest of acesofst r anger s

Doyoul ookl i keyourname? Resear chshowspeopl ecanmat ch namest of acesofst r anger s Peopl ecanmat chf i r stnamest of acesofst r anger swi t hsur pr i si ngaccur acy ,newr esear chf r om HECPar i sr eveal s,andi tmayhavesomet hi ngt odowi t hcul t ur alst er eot ypesweshar ewi t hi nasoci et y . I nanar t i cl epubl i shedi nt heJour nalofPer sonal i t yandSoci alPsychol ogy ,r esear cher sconduct edaser i esofexper i ment si nvol vi ng hundr edsofpar t i ci pant si nI sr aelandFr ance.I neachexper i ment , par t i ci pant swer eshownaphot ogr aphofsomeonet heyhadnever seenbef or e,andwer easkedt osel ectt hegi vennamet hatcor r espondedt ot hef acef r om al i stoff ourorf i venames.Amongt hose nameswast heunknownper son’ sr ealgi venname.I never yexper i ment ,t hepar t i ci pant swer esi gni f i cant l ybet t er( 25t o40per centaccur at e)atmat chi ngt hef i r stnamet ot hef acet hanr andom chance( 20or 25per centaccur at edependi ngont heexper i ment )evenwhenet hni ci t y ,age,namef r equencyandot hersoci oeconomi cvar i abl eswer econt r ol l edf or Thi ssuggest st hatst er eot ypesassoci at edt onamesandf acescani nf l uencepeopl ei nor dert of i ti nt osoci et yorl i veupt opeopl e’ sexpect at i ons.Theyar ecul t ur especi f i c:aFr enchChar l ot t emayl ookdi f f er entf r om anAmer i canoraGer manChar l ot t e.Andt heFr enchChar l ot t ei sr ecogni zedasaChar l ot t ebyFr enchpeopl e,butnotby nonFr enchpeopl e. I noneexper i mentconduct edwi t hst udent si nFr anceandI sr ael ,par t i ci pant swer egi venami xofFr enchandI sr ael if acesandnames. Fr enchst udent swer ebet t ert hanchanceatmat chi ngFr enchnames t of aces,butnotatmat chi ngI sr ael if aces;andI sr ael ist udent swer e bet t eratmat chi ngI sr ael inamest of aces,butnobet t ert hanchanceat mat chi ngFr enchf aces.

Rel eas ef r om Bl ues k yPR

I nanot herexper i ment ,t her esear cher st r ai nedacomput er ,usi nga l ear ni ngal gor i t hm,t omat chnamest of aces.Usi ngover94, 000 f aci ali mages,t hecomput erwassi gni f i cant l ymor el i kel y( 54t o64 per centaccur acy)t obesuccessf ult hanr andom chance( 50per cent accur acy) .I facomput ercanaccur at el ymat chaf i r stnamet oaf ace, t hi ssuggest st hatt hel i nkr esi desi nt hef aceoft heper son,andnot pur el yi nt heper sonper cei vi ngt hatpi ct ur e.Basedont hecomput er accur at eguesses,r esear cher swer eabl et opr oduce“ heatmaps” , showi ngf oreachnamewher et hekeyar easf orr ecogni t i onofa namewer eonpeopl e’ sf acesonaver age. Theaut hor ssuggestt hatt hi smani f est at i onoft henamei naf acei s duet oasel f f ul f i l l i ngmechani sm,sucht hatpeopl ear emot i vat edt o al t ert hei rf aci alappear ancet or esembl et hecul t ur alst er eot ypeassoci at edwi t ht hei rname.Thi swassuppor t edbyf i ndi ngst hatshow ar easoft hef acet hatcanbecont r ol l edbyt hei ndi vi dual ,suchas hai r st yl e,wer esuf f i ci entt opr oducet heef f ect . Ther esear cher sshowedt hatt heef f ectdi sappear swhenpeopl euse anexcl usi veni cknamei nst eadoft hei rgi venname.Thus,i ft hef i r st namenol ongerhassoci alval uebecausei ti snotused,t hemot i vat i ont ol ookl i ket hename’ sst er eot ypedi sappear s. “ Thesef i ndi ngsshowt hatweal lf eelt hepr essur et ol i veupt oour name.Wewantt ol i veupt osoci et y’ sexpect at i ons;ul t i mat el y ,we wantt of i ti n, ”saysPr of essorAnneLaur eSel l i er .“ Sowhenwemeet someonewedon' tknow,dur i ngr ecr ui t mentornegot i at i ons,f orexampl e,wehaveexpect at i onsbasedonhowt heyl ookandsi ncet hei r f acel ooksl i keacer t ai nname,i ti spossi bl et hatwehaveexpect at i onsf oragi venf acet hatar edi f f er entf r om expect at i onsf oranot her . “ Thi sr esear chaddst oconsi der abl epr i orwor kshowi ngt hatal ar ge par tofoureval uat i onofot her si sbasedonnonver balcues.Ourf i ndi ngssuggestt hati fweputourbestf aceoutt her e,par tofi ti sour ownessence,butanot herpar tofi ti ssoci al l yst r uct ur ed;i ti sshaped t opl easet hegr oupt hatwear emot i vat edt obel ongt o.Weshoul dbe awar eoft hi sbot hi nt hewor kpl aceandsoci et yi ngener al . ”

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Rai si ngAwar enessofRar eDi seases

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New Wi l der nessMedi ci neCour seTakesUK Doct or st oI cel and Mor et hanev erbef or e,t hehumanr ac ei sex pl or i ngpar t soft hewor l dt hatar e hos t i l et ol i f e,whet hert hatbes c al i ngmount ai nsl i k eEv er es t ,c onduc t i ngs c i ent i f i c ex per i ment satt heSout hPol e,s ear c hi ngf ornat ur al r es our c esi ni nac c es s i bl e pl ac esorj our ney i ngi nt os pac e. Awayf r om hos pi t al sandambul anc es er v i c es ,andex pos edt odanger ss uc has ex t r emesofhotandc ol d,c hal l engi nganddanger oust er r ai nandt r opi c al di s eas es ,ex pedi t i oner swoul dbev ul ner abl ewi t houtdoc t or sandmedi c sequi ppedwi t ha s pec i f i candr ar es etofs k i l l s .Buthowdomedi c sadaptt hei rc onv ent i onal medi c al t r ai ni ngwhi c hi sgear edt owar dsmedi c i nei nac ont r ol l edc l i ni c al env i r onmentt o wor kwi t houtc ompl exequi pmentoranes t abl i s hedt eam? On20J une2017,25UKpr ac t i t i oner sf r om v ar i ousar easofmedi c i newi l l f l yt o I c el andf oranewi nt ens i v ef our dayc our s er unbyWor l dEx t r emeMedi c i ne,whi c h wi l l putt hem i nt os i t uat i onsat r adi t i onal medi c al c ar eerwoul dnev erdemand. Wor l dEx t r emeMedi c i ne,awor l dl eadi ngpr ov i derdel i v er i ngc our s esi nex pedi t i on medi c i ne,t ai l or edf oranumberofenv i r onment sands pec i al i t i es ,i sr unni ngt he c our s ei npar t ner s hi pwi t hI c el andi cex pedi t i onf i r m Mi dgar dAdv ent ur e. Ledbyex per i enc edUKex pedi t i onmedi c sAl exRowe,Cl ai r eGr oganandJ ami e Pat t i s on,wi t hl oc al gui desSi gur ðurBj ar ni Sv ei ns s onandAr narPál l Gí s l as on,t he c our s eat t endeeswi l l t r ekt oEy j af j al l aj ök ul l ,t hev ol c anowhos e2010er upt i onf amous l ydi s r upt edai rt r af f i cov ermuc hofEur ope.Thet r ekwi l l t ak et woday s ,and wi l l i nv ol v ec ampi ngonagl ac i er . Ont heway ,t hemedi c swi l l under t ak er eal i s t i cs i mul at edemer genc i es ,andwi l l be t aughtt or eac ti nawayt hatmax i mi s espos i t i v eout c omesf ort hepat i enti nan aus t er eenv i r onment . Thi shands onc our s ewi l l t ak epl ac ei nt he24hourday l i ghtoft heI c el andi cmi ds ummer . Cour s el eaderAl exRowe,s ai d,“ Thi sc our s ei sdes i gnedt oc hal l engedoc t or swho ar ec ompet entandc onf i denti nac onv ent i onal c l i ni c al env i r onment ,andenc our aget hem t ot hi nki nat ot al l ynewway .

“ I t ’ sgoi ngt obepr act i cal ,physi cal andwi l lgi veat t endeesa gr oundi ngi nt heski l l s,mi ndset andconf i dencet hey’ l lneedt o t akepar ti nl ar ger scal e expedi t i onsandadvent ur es. “ Asmor eandmor epeopl ehead i nt oEar t h’ swi l dpl aces,t he demandf ormedi cswi t ht hi ssor t ofexper i encei sgr owi ng.Ext r eme medi ci nei si ncr edi bl yexci t i ng andr ewar di ng. ” Mar kHannaf or d,Founderof cour seor gani ser sWor l dExt r eme Medi ci ne,sai d,“ Wi t ht heNHS undermount i ngpr essur e, mot i vat eddoct or sar el ooki ngat oppor t uni t i eswi t hi nmedi ci nebutout si deofat r adi t i onalhospi t alenvi r onment . “ Becauseoft her api di mpr ovementi nt echnol ogyi nr ecentyear s,peopl ear espendi ngmor e andmor et i meexpl or i ngar easout si det hehumanr ace’ scomf or tzone:i ndeser t s,att he pol es,att het opofhugemount ai ns,i nspace. “ Whenhumanst r avelf arf r om hospi t al sandcl i ni cs,andt headvancedmedi calt echnol ogy associ at edwi t ht hosef aci l i t i es,t heyneedheal t hcar epr of essi onal swi t haver ydi f f er entsetof ski l l s. “ Ext r ememedi ci nei sagr eatal t er nat i vet oat r adi t i onalcl i ni calcar eer ,andcanwor ki npar al l elt oaj obi nahospi t alenvi r onment .Anecdot al l y ,i t ’ sbeenf oundt hatmedi csgai ni ngt hi sexper i encer et ur nt ot hei rcor ecl i ni calr ol eswi t hment alr esi l i enceandaddi t i onalt eamwor ki ng, l eader shi pandmanagementski l l s. ” TheExpedi t i onandWi l der nessMedi ci necour sei nI cel andwi l lt akepl ace 21–25June2017( f l i ght souton20June)andwi l lcost£1, 295. Li nks Wor l dExt r emeMedi ci newebsi t e:ht t p: / / www. expedi t i onmedi ci ne. co. uk Mi dgar dAdvent ur e:ht t p: / / mi dgar dadvent ur e. i s

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Heal t hcar e&Nur si ng

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Heal t hcar eRet r eat

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Conf er ences

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Educat i on

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Leader shi p

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FUNERALARRANGEMENTS AMONG MOST COMMON CAUSES OFDEATH-RELATED FAMI LY FALLOUTS Cr uc i al l yadi r ec tc r emat i ongi v esmour ner st het i met heyneedt ot hi nkaboutwhatt hei r Oneoft hewor l d’ st opwebs i t ess pec i al i s i ngi ngr i efandber eav ementhasr ank edf uner - “ ov edonemayhav ewant ed,andr eac hagr eementonamemor i al orac el ebr at i onofl i f e al sasoneoft het opt enc aus esoff ami l yc onf l i c ti nt heev entofadeat hofal ov edone l whi c hper hapsi nc or por at esi nputf r om ev er y one,enabl i ngt hem t os aygoodby ei nanap––aheadofc us t odyofdependent sandf ami l yr el oc at i ons . pr opr i at eway . ” What s y our gr i ef . c om,hasl i s t edf uner al sast hes ev ent hmos tc ommonc aus eofdi s put ent heUS,di r ec tc r emat i onsnowr epr es entmor et han30% off uner al sasmor eandmor e r ank i nghi ghl yamongs tot heremot i v ei s s uess uc hasmoney ,howbel ongi ngss houl dbe I peopl ear emov i ngawayf r om t het r adi t i onal bur i al sandc r emat i ons ,i ns t eadopt i ngf ora di v i ded,anddec i s i onsov erendof l i f ec ar e. s i mpl e,c os tef f ec t i v edi r ec tc r emat i on. Sour c esofdi s agr eementr angef r om s houl dy ourl ov edonebebur i edorc r emat ed? ndus t r yf i gur esi nt heUKt ooar es howi ngat enf ol dr i s ef r om 0. 3perc enti n2015t o3. 5 Wher es houl dt hes er v i c ebehel d?Wher es houl dt hei rf i nal r es t i ngpl ac ebe?Andwho I perc entl as ty ear . s houl dands houl dn’ tc omet ot hef uner al ?Thes ear ej us ts omeoft hei s s uest hatc an Cat her i neadded:“ Ther emaybeawhol ehos tofr eas onswhypeopl emayc hoos ea r es ul ti nanar gumentbet weengr i ev i ngr el at i v esoft hedec eas ed. di r ec tc r emat i onabov eabur i al ormor et r adi t i onal c r emat i onwi t haf uner al ,mour ner s , i mous i nesandf l ower s . Andwi t hus ual l yonl yoneort woweek st os or toutt hedet ai l sdec i dedandputt hef uner -l al pl ansi npl ac ei tdoes n’ tl eav emuc ht i mef orf ami l i eswi t hdi f f er enti deast or eac ha “ Foronet her ear emanyoutt her ewhos i mpl ydonotwantaf us saf t ert heydi e.They c ompr omi s e. woul dpr ef ert hei rf ami l ys av et hec os tofaf ul l bl ownf uner al ei t hert os pendont hemel v esort oputt owar dsac el ebr at i onofl i f ef ort hei rex t endedf ami l yandf r i ends . Howev erac c or di ngt oCat her i nePowel l ,Cus t omerEx per i enc eDi r ec t orofPur eCr ema- s t i on-t heonl ydedi c at edpr ov i derofdi r ec tc r emat i oni nEngl andandWal es-t her ei sno “ Es s ent i al l yadi r ec tc r emat i ongi v est heber eav edt hec hanc et ohav et hei rl ov edone needf orf ami l i est ohav et obes ubj ec t edt os uc hdi s t r es s . c r emat edwi t hi nar eas onabl et i me,wi t houtt hepr es s ur eoft r y i ngt opl ant heper f ec t endof fi nj us tamat t erofday s . ” Adi r ec torpur ec r emat i oni st hes i mpl es epar at i onoft hec r emat i onf r om t hec el ebr at i on s ofl i f ewhi c hc ant henbehel datat i meandpl ac et os ui tf ami l yandf r i ends .I ti san Bor noutofi nc r eas i ngdemandf oradi r ec tc r emat i onss er v i c e,Pur eCr emat i onwases opt i onwhi c hi sgr owi ngi npopul ar i t yasamor eper s onal al t er nat i v et oat r adi t i onal f ut abl i s hedbyf or merf uner al di r ec t orBr y anPowel l ,whos epedi gr ees pans30y ear si nt he ner al . f uner al i ndus t r y–andhi swi f eCat her i ne. Shes ai d:“ Los i ngal ov edonei sar guabl yoneofl i f e’ smos tt r aumat i cex per i enc es .Emoti st heonl ydedi c at eddi r ec tc r emat i onpr ov i deri nt heUK,al l owi ngt het eam t odel i v era t i onsar er unni nghi ghandf ami l yar gument sov erc onf l i c t i ngi deasc ompoundt hes t r es s I l ev el ofper s onal s er v i c e24hour saday ,s ev enday saweek . andhear t ac hewef eel . ompany ’ spr i c i ngs y s t em i sc ompl et el yt r ans par ental s o,wi t has i mpl ef i x edpr i c e “ Wear ef i ndi ngt hatwhi l emor eandmor epeopl ear emak i ngapos i t i v ec hoi c et ohol da Thec c os ts t r uc t ur et omeeti ndi v i dual andgeogr aphi c al r equi r ement s . di r ec tc r emat i oni tal s ohel pst hos ef ami l i eswhos el ov edonesl ef tnoex pr es swi s hes Forf ur t herdet ai l sl ogont oht t ps : / / www. pur ec r emat i on. c o. uk bef or et heydi ed. Rel eas ef r om Cent ur yPR

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Char i t i es

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