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01823617980 a c c ount s @pr e pa r e dme di a . c o. uk www. pr epa r edmedi a . c o. uk
J OBS I NSI DE !
2ndOc t obe r2017
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What sAppannouncesaBusi nessappt hat al r eadyexi st s What s Appi snowbui l di ngaBus i nes sappt hatal l owsbus i nes s est os t ayi nt ouc hwi t hc us t omer sandhav eaneas i er wayt or es pondt omes s ages .I s n’ tt hi ss omet hi ngt hatal r eadyex i s t s ? Theans weri sy es ,andi t ’ sc al l ed10t o8.Thes eday s ,r unni ngabus i nes si snotj us taboutbei ngr eac habl e24/ 7,i t ’ s aboutc l i ent sat t endi ngandar r i v i ngont i me,andapps t ak i ngc ar eoft hei radmi n. Theunc er t ai nt yaboutwhet herpeopl ewi l l at t endi sc os t l y , andhav i ngaB2Cc hatappi snotenough.I nf ac t ,bus i nes s esar ec onc er nedt hatt hi si sj us tanot herwayt oc ont ac tc us t omer st hatt heywi l l hav et owor r yabout . Mat t hewCl eev el y ,CEO of10t o8,s ai d:" We' v es eent hat s er v i c ebus i nes s esneedt oc ons t ant l yc ommuni c at ewi t h c l i ent st onur t ur et hei rr el at i ons hi ps .Thi si sadel i c at er el at i ons hi pandr equi r esex t r aor di nar yc ar et oens ur et hes e ‘ c hat s ’ ar en’ tabur denont hebus i nes sbuthel pmak et hei r l i v eseas i er . "
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10t o8i sac ommuni c at i onpl at f or m wher ebus i nes s esar e i nc ompl et ec ont r ol ,andc onv er s at i onshappenaut omat i c al l y .I tgi v esac c es st oc l i entdet ai l s ,c onv er s at i onsandr emi nder ss t r ai ghtf r om as i ngl ec al endar .Mor ei mpor t ant l y ,i t c ut snos howr at eby90% us i ngc hec kmar k sl i k e What s App,t hatgi v ebus i nes sowner st hec er t ai nt yt hat c us t omer swi l l beatt her i ghtpl ac e,att her i ghtt i me. “ 10t o8al r eadyof f er saut omat i cc us t omerc hatov erSMS andEmai l .Wel ookf or war dt oaddi ngWhat s Appt ot he way si nwhi c hourbus i nes s esc ans eaml es s l yr eac ht hei r c us t omer s ”-Ri c har dHi l l s ,CTO of10t o8. Wi t hWhat s Appf orBus i nes s ,bus i nes s esgetonemor e wayt ot al kt ot hei rc us t omer s .Whywai t ,andwhyl i mi t y our s el ft oWhat s app?Smar tc ommuni c at i onss y s t emsl i k e 10t o8al r eadyc ov ert hes eneedsf ors mal l andbi ggers er v i c ebus i nes s es .
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Cl oudwi l lonl yr eacht i ppi ngpoi nti fSMEsbecome ‘ conf i dentadopt er s’ Bus i nes sappet i t ef orCl oudt ec hnol ogyi sgr owi ng,butwear ef arf r om r eac hi ngt het i ppi ngpoi nti nadopt i on.Thi si sac c or di ngt oCTO J onWr ennal l atBr i t i s hs of t war eand s er v i c esc ompanyAdv anc ed,whobel i ev esCl oudpr ov i der sneedt odomor et oboos t c onf i denc eandk nowl edgeamongSMEst hatar er el uc t anti nmov i ngt ot heCl oud. Wr ennal l c omment ed:“ Wear eal l f ami l i arwi t ht hec onc eptoft heCl oud,butwear el ed t obel i ev et hatbus i nes s esar ewel l ont hei rwayi nCl oudadopt i on.Thi si sf arf r om t he t r ut h.Ourl at es tr es ear c hs howst hatj us t33% ofor gani s at i onsadmi tt obei ngex per i enc edi nt heCl oudand37% hav eonl yr ec ent l yl aunc hedCl oudc omput i ngpr oj ec t sf or t hef i r s tt i me. “ Ev er ybus i nes sownerwi l l hav ei t sownpai npoi nt s ,butmos twoul dagr eei t ’ sdi f f i c ul tt o getahandl eonpr oduc t i on,s al esandf i nanc ewhi l ek eepi ngpac ewi t hgr owt h.The Cl oudc anhel pbygi v i ngt hem ac ompl et ev i ewoft hebus i nes s ,butt her ear es t i l l SMEs t hatf i ndi tdi f f i c ul tt os eehowi twor k sandr ec ogni s et het angi bl ebenef i t sav ai l abl et o t hem.Sot her ei ss t i l l aj obt obedonei npr ov i ngt heCl oud’ swor t handt hatr es pons i bi l i t ys houl df al l ont heCl oudpr ov i der s .Unt i l wehel pSMEsbec omec onf i dentadopt er s , wewon’ tr eac ht het i ppi ngpoi nti nCl oudadopt i on. ” Adv anc eds eest heCl oud’ spot ent i al t oi mpac tev er ys mal l bus i nes sand,f ort hi s r eas on,hasl aunc hedaCl oudf i r s ts t r at egyt odel i v eraSof t war eas aSer v i c e( SaaS) s ol ut i ont hati sac c es s i bl eandadapt abl ef oral l .I nJ ul y ,t hec ompanyac qui r edHudman, dev el operofanawar dwi nni ngCl oudbas edSaaSEnt er pr i s eRes our c ePl anni ng( ERP) s y s t em.Thr eemont hson,i thasunv ei l edAdv anc edBus i nes sCl oudEs s ent i al sast he newnamef ort heHudmanSaaSs ol ut i onands i gnedups ev er al s mal l bus i nes s es dur i ngt hepr oc es s .
Ki tBur goy ne,c oownerandf ounderoft hebus i nes s ,ex pl ai ned:“ Fr om dayone,Ihada c l earv i s i onofwhatIneededf r om anERPs ol ut i on,at ool t hatwoul daut omat eand managet hef ul l l ogi s t i c al pr oc es sf r om s al esor der st oc r eat ei nv oi c esandpur c has e or der s ,t hr ought os endi ngoutt heor der s .Thet eam wor k edwi t hust oens ur et hes ol ut i onwasr i ght .Si nc et hen,we’ v egr ownf r om t enor der sadayt o500adayi nonl yt hr ee y ear sandt hes ol ut i onhaspr ov edr el i abl eands c al abl e.Weac hi ev ed£2. 2mi l l i onr ev enuei n2016andant i c i pat edoubl i ngt hati n2017,andwes eet hes ol ut i ons c al i ngt o s uppor tuseas i l y .Asawhol es al er ,bei ngabl et oupl oador der sdi r ec t l yf r om t her et ai l er s ’ s y s t em hass av edust hr eehour saday ,f r eei ngupatl eas tt wopeopl ef r om manual l yi nput t i ngor der st omuc hmor ev al uabl ewor k . “ I ’ dnev ergobac kf r om us i ngt hec l oud.I c angetac ompl et ev i ewoft hebus i nes s ac c es s i ngt hes ol ut i onwher ev erIam – wor k i ngf r om home,outandaboutorev en whi l eonhol i day .Thatac c es shasbeens o v al uabl e.Oneoft hek ey st oours uc c es si s t hatt hes al est eam s i mpl yf oc usons al es , c onf i dentt hatt hebac k of f i c el ogi s t i c swi l l r uns moot hl y . ” Mar kDewel l ,Managi ngDi r ec t or– Commer c i al andThi r dSec t oratAdv anc ed,adds :“ Thel at es tc us t omerwi nsar es ur e s i gnst hatCl oudadopt i oni sac c el er at i ngi nt heSMEs ec t orandt hatbr eadt hofbus i nes s est hatc anus et heCl oudt ogai nac ompet i t i v eadv ant age.TheERPel ementof Cl oudt ec hnol ogyhasmanyus est oo.Forex ampl e,wear eal r eadys eei ngas t r ongi nt er es tf r om onl i nebus i nes s est ous ei tf r om as al esmanagementandor derpr oc es s es per s pec t i v e,andf r om manuf ac t ur er sf ors t oc kc ont r ol andpr oduc t i onpr oc es s es .
J amesGour metCof f ee,JSBai l ey ,As pi r eFur ni t ur eandAs pi r eManuf ac t ur i ngar eex ampl esofor gani s at i onst hathav ei nv es t edi nt hes ol ut i on,whi c hc ov er st heent i r ebus i nes spr oc es sf r om ac c ount sandpay r ol l t hr ought ooper at i ons ,s t oc k ,c us t omer sandt he “ I nt egr at edERPi sv er yc ompel l i ng–t heabi l i t yt omanageal l s uppl yc hai n.Thef ounderofAs pi r eFur ni t ur e,af as t gr owi ngonl i nemai l or derf ur ni t ur e y ourbus i nes spr oc es s esf r om ones our c eandhav er eal t i me bus i nes s ,s ay st hec l oudERPs ol ut i onhasbeenani nc r edi bl et ool f ors uppor t i ngi t s i nf or mat i onaty ourf i nger t i pshasbeendes i r edf oral ongt i me. ” gr owt hov ert hel as tt hr eey ear s ,andt hathewoul dnev ert ur nbac kf r om t hec l oud.
WestMi dl ands
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PM ConnectCEO Nomi nat edf orNat WestGr eatBr i t i sh Ent r epr eneurAwar ds JamesMacf ar l ane,CEO ofPM Connecthasbeen shor t l i st edf ort he,“ Scal eUpEnt r epr eneuroft heYear , ” cat egor yatt he2017Nat WestGr eatBr i t i shEnt r epr eneurAwar ds.PM Connecti st hel eadi nggl obalent er t ai nmentandl i f est yl epubl i sherf ormobi l ephones, basedi nt heMi dl andsr egi on( www. pmconnect . co. uk) . Nowi ni t sf i f t hyear ,t heNat WestGr eatBr i t i shEnt r epr eneurAwar dsacknowl edgest hehar dwor kandi nspi r i ngst or i esofBr i t i shent r epr eneur sandbusi nesses. TheAwar dshavecel ebr at edsomeout st andi ngent r epr eneur swhohavegoneont obecomehousehol d namessuchas;Davi dBut t r ess,f or merCEO ofJust EatandJamesWat t ,cof ounderofBr ewdog;t hemul t i nat i onalbr ewer yandpubchai n. JamesMacf ar l anei sagr aduat ef r om t heUni ver si t yof Lei cest erandaf or merwi nneroft heMi dl andsEnt r epr eneuroft heYearAwar ds.Jamesor i gi nal l yf ounded var i ouspopul arconsumerwebsi t essuchas,“ TheMum Net wor k, ”andt hebusi nesst henevol vedi nt oPM Connect .
Speaki ngofhi snomi nat i on,JamesMacf ar l anesai d,“ I consi deri tagr eathonourt obenomi nat edf ort hi s awar d.Ther ear esomef asci nat i ngsuccessst or i es amongstt henomi neesandi t ’ sgr eatt obeapar tofan i ni t i at i vet hatsuppor t sBr i t i shbusi ness. ” Cr eat oroft heNat WestGr eatBr i t i shEnt r epr eneur Awar ds,Fr ancescaRussel l ,bel i evest hati ti svi t alt hat Br i t i shent r epr eneur sar echampi oned.Fr ancescaexpl ai ned,“ Ent r epr eneur si nj ectcompet i t i oni nt omar ket s, cr eat ej obsandspuri nnovat i on.I nmanycasest hei r busi nesseschanget hewaysi nwhi chwel i veand wor k.Theseawar dsar edi f f er entbecauset heycel ebr at et hest or ybehi ndt hesepeopl e–t r ueent r epr eneur sar easmuchaboutt hei rst or yast heyar eabout t hei rbal ancesheet . ” Aboutt heNat WestGr eatBr i t i shEnt r epr eneurAwar ds Thef i r stNat WestGr eatBr i t i shEnt r epr eneurAwar ds wer eannouncedi n2013,now,wi t hi ncr easedsuppor t f r om Nat West ,t heor gani ser shavebeenabl et oext end t hecover ageoft heAwar dsacr osst heUKf ort he2017 pr ogr amme.Cer emoni esar enowbei nghel di nf i ve ci t i es–Car di f f ,Bi r mi ngham,Manchest er ,Edi nbur gh andLondon. Gor donMer r yl ees,HeadofEnt r epr eneur shi pf or Nat West ,sai d:“ Ent r epr eneur sar et hel i f ebl oodoft he UKEconomy .Ther ear emor ebusi nessesi nt heUK t haneverbef or eandi ti scl eart hatent r epr eneur i al spi r i ti sal i veandwel l .Nat Westi st hr i l l edt obesuppor t i ngt heseAwar dsagai nt hi syearandal l owi ngot herUK ci t i est ocel ebr at et hei rent r epr eneur s. ” Ent r epr eneur i alSpar k,power edbyNat West ,i st he wor l d’ sl ar gestf r eebusi nessaccel er at orf orst ar t up andscal eupbusi nesses.I tnowhas12UKhubs,cover i ngal lf ournat i onsoft heUK,wi t haLondonhub openi ngi t sdoor si nAugust2017.Thesehubshave suppor t edbusi nessest hathavecol l ect i vel yt ur nedover £176m andsecur ed£151m i ni nvest ment .Theent r epr eneur sbehi ndt hesebusi nesseshave,t odat e,cr eat ed3, 152j obsacr osst heUK. Nowapr ovenmodelf oraccel er at i ngbusi nessf r om st ar t upt oscal eup,Gor donMer r yl eesseest hebank ashavi nga“ dut yt ohel pgr owt hi seconomyandsuppor tanddevel opt hatvi br antent r epr eneur i alcommuni t
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St opt ober …TheSt ar tofaHeal t hi er ,Happi er ,Whi t er Smi l e ·Howt or ev er s ey el l owt eet ht hi sSt opt ober ·Dent i s tr ec ommendat i onsf ori ns t antSt opt oberr es ul t s ·Or al heal t hc anbei mpr ov edi nj us t28day s Twent y ei ghtday si sal l i tt ak esf oras mok ert odr as t i c al l y i mpr ov et hei rappear anc e.Put t i ngdownt hec i gar et t esf or j us t28day spr oduc esi ns t antbenef i t ss uc hasawhi t er s mi l e,f eel i ngheal t hi erandf r es herbr eat h. I tc anbedi f f i c ul tt of i ndt hemot i v at i ont oqui ts mok i ngwhen mos toft heheal t hbenef i t st ak eal ongper i odofabs t i nenc e t oc omei nt oef f ec t .Howev er ,or al heal t hi sonear eawher e r es ul t sc anbegai nedwi t hi namont h,mak i ngSt opt obera f r es hs t ar tt oaf r es hs mi l e. Smok i ngc aus esadec r eas ei nbl oodf l owt ot heor al t i s s ue, whi c hdi mi ni s hest hebody ’ sabi l i t yt of i ghtof fbac t er i aandi nc r eas est hec hanc eofgum di s eas e.I nf ac t ,64% ofgum di s eas ec as esc omef r om s mok er s .DrDav i dAl ber t ,pr of es s or att heCol umbi aUni v er s i t yofDent al Medi c i ne,ex pl ai ns . “ I ti sbel i ev edt hatt hec hemi c al sc ont ai nedi nt obac c oi nt er f er ewi t ht hef l owofbl oodt ot hegums .Thi sl eadst oas l owdowni nt heheal i ngpr oc es s .I tmak est het r eat mentr es ul t s l es spr edi c t abl eandof t enunf av our abl e. ”
Howev er ,ot heror al s i deef f ec t sar es ur pr i s i ngl yeas yt or ev er s e.They el l owi s hhueof t enas s oc i at edwi t hf r equent s mok er sc anber adi c al l yr educ edwi t hi nweek s ,meani nga gl owi ngs mi l ec oul dbeas mok er sf i r s tr ewar dbyt heendof St opt ober . DrGeor gi osSot i r opoul os ,Whi t eGl o’ sdent i s t ,ex pl ai ns “ Us i ngaf l uor i deenr i c hedt oot hpas t ewhi c hc ont ai nsdi at omac eousear t hi sanex c el l entwayt or emov epl aqueand t ar t arf r om y ourt eet h.Di at omac eousear t hi sanat ur al i ngr edi entwhi c hi nc r eas esc l eani ngpowerwi t houtl engt heni ng y ourbr us hi ngr out i neandi spar t i c ul ar l yi deal f ors mok er s l ook i ngt or ev er s ey ear soft obac c os t ai ns . ” Ov ert i me,qui t t i ngs mok i ngc anr educ et her i s k sofdev el opi ngf at al di s eas es ,butt her ear emanyi ns t antr es ul t swhi c h ar er eadi l yac hi ev abl e.Al t houghmanys mok er sar edaunt ed byt hepr os pec tofqui t t i ng,St opt oberpr ov i dest hei deal t i me t oac hi ev er es ul t swor t hs mi l i ngabout . Youc anf i ndoutmor eaboutl ook i ngaf t ery ourt eet hat [ ht t p: / / www. whi t egl o. c om/ ]
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