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01823617980 a c c ount s @pr e pa r e dme di a . c o. uk www. pr epa r edmedi a . c o. uk 9t hDe c e mbe r2016
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A Roboti sf orl i f e,notj ustf orChr i st mas Pl ayl ear ni ngwi t hUBTECHRobot i c’ sJi mur obot st eacheskeycodi ng ski l l st o( bi g)ki dsofal lages,f r om 5t o105! •Par ent swantt oknowmor eabouthowt ot eachki dscodi ngski l l sat home •Overt wot hi r ds( 68%)ofpar ent st hi nkki dsknowmor eaboutt ech t hanadul t s •Onl y18% ofpar ent sknowschool sar er equi r edbyl awt ot each codi ngt oal lages •9% t hi nkt hatr obot swi l lsoonr epl acehumanr obot sandt eacher s! •Robot sar et hebestwayofi nt egr at i ngcodi ngi nt ot hewi dercur r i cul um sayexper t s 2December2016–Robot sar et hi sChr i st mas’ mosti ndemandt ech t oys,wi t ht oday’ s“ di gi t alf i r st ”youngst er sbei ngwayaheadoft hei r par ent swheni tcomest ol ear ni ngaboutcomput erpr ogr ammi ngand howt ocode.But ,whi l eBr i t i shpar ent sar edesper at et ol ear nmor e abouthowt ot eacht hei rki dscodi ngathome,near l yhal f( 42%)st i l l don’ thavet heknowl edgeorconf i dencet ohel pt hei rchi l dr enl ear n t hesevi t alski l l s,accor di ngt onewconsumerr esear chf r om UBTECH Robot i cs* .I nf actonl y18% ofpar ent sknowschool sar er equi r edby l awt ot eachcodi ngt oal lages. UBTECHRobot i csi sbehi ndanumberofi nnovat i venewr obot s,i ncl udi ngJi muRobot ,ani nt er act i vesyst em ofbui l di ngbl ockswhi ch enabl eski dst opr ogr am andshar et hei rownr obotcr eat i ons.Cr eat ed t ot eachki dsSTEM ski l l si naf unway ,Ji mu’ smovement sar epr ogr ammedwi t hi nt ui t i vef unct i onsanddr aganddr opcodi ng.The bui l dar obotki t sar eaneasyandengagi ngwayofchi l dr enandpar ent sl ear ni ngt oget heraboutcodi ngt hr oughashar edexper i ence.De spi t eovert wot hi r ds( 68%)ofpar ent st hi nki ngki dsknowmor eabout t echt hanadul t s,t her e’ sanoneedf orpar ent st of eeli nt i mi dat ed.
ThenewUBTECHRobot i cssur veyal so t hr ewupaf ewsur pr i si ngr esul t s,wi t h near l yonei n10r espondent sconf i dent t hatar t i f i ci al l yi nt el l i gentr obot swi l l r epl acebot hhumanf oot bal l er sandt eacher si nt henextt went yyear s! Thesur veyal soconf i r mst hatpar ent sar ei ncr easi ngl ykeenf ort hei rchi l dr ent ol ear nhowt ocodeusi ngr obot si nt hepr i mar yschoolcl assr oom. Suppor t i ngt her esear ch,educat i onalexper t sar est i l lcr i t i caloft heconf usi onar oundt hebestwaysoft eachi ngcodi ngandpr ogr ammi ngski l l s, wi t hmanypr i mar yschool sst i l lunsur east ot hemostef f ect i vewayst o t eachcodi ngandpr ogr ammi ng,especi al l ywhi l esuppor t i ngt hewi der cur r i cul um.Comput i ngi nSchool sconsul t ant ,St uar tSwannsai d:“ The chal l engef orschool si showbestt oi nt egr at enewr obot sandAIt echnol ogi esacr osst hecur r i cul um.TheSTEM ( Sci ence,Technol ogy ,Engi neer i ng,Mat hs)agendai sgat her i ngmoment um,andmaki ngconnect i ons bet weent hesesubj ectar easi sessent i ali fi ti sgoi ngt obeasuccessi n school s.I nt r oduci ngf un,pr ogr ammabl er obot si nt ot hi sagendamakes t hecodi ngandpr ogr ammi ngel ementver yengagi ngt oyoungpeopl e– andt oadul t st oo! “ I fyoucanbui l dsomet hi ngandbr i ngi tt o‘ l i f e’ ,t hat ’ si ncr edi bl ymot i vat i ng.Fort eacher s,r obot i cspr ovi desat r uecr osscur r i cul arsol ut i on.And UBTECHRobot i cs’ r ecentsur veypr ovesonet hi ngt hati sver ycl eart o anybodyi nvol vedi nt eachi ngt heseski l l si nschool s,whi chi st hatas soonast heyi nt r oducebasi cphysi calcodi nggamesandr obot i csi nt o t hecl assr oom,bot ht het eacher sandt hechi l dr eni mmedi at el ybecome 100% mor eengagedandkeent ol ear nt hesekeyski l l s“ . UBTECHRobot i cs’ Ji muRobotMeebotKi ti sexcl usi vel yavai l abl ef r om t heAppl eSt or eandt heJi mur angei savai l abl ef r om Ar gos,Toy‘ R’ Us andonl i neatwww. ubt r obot . com Rel easef r om Kai zo( London)
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New Year ,New l i f e,RealYou:Thr eeSt epst oBani shyourNegat i vi t yi n2017 TheNewYeari sal waysat i mef orr ef l ect i onandf or war dpl anni ng.I ti s 2.BeAwar e,Acknowl edgeandActonyourNegat i vi t y-I t ’ seasyt oal l ow t het i meofyearwheneval uat i ngourl i vesf eel smor enat ur alt hanatot her our sel vest of eelt hewei ghtofnegat i vi t y .Whenwedot hi s,ournegat i vi t y t i mesoft heyear . anchor sust ot hepast ,causi ngust ol i t er al l yr el i veourpasti nt heher e andnow.I nt hatmoment ,wear epr event edf r om maki nganyt r uepr ogr ess Asoneyeardr awst oacl oseandanot herbegi nsi ti saper f ectoppor t uni - i nl i f e.I tbecomeseasi ert obai loutandacceptf ai l ur er at hert hant opush t yf orust osl owdown,t akest ockandmakechanges. t hr oughandpur suesuccess. Aswedeci dewhatt ochange,weof t enf ocusonwhatmakeusunhappy , I nst eadofdi smi ssi ngnegat i vi t yorsweepi ngi tasi de,becomeawar eofi t , whatcausesusst r ess,orappearpr obl emat i c.Thechal l engei sournega- becauseawar enesspul l syououtoft hepasti nt ot hepr esent . t i vi t yaboutt hesi t uat i onordeser vi nganewl i f ecanbl ockourwayf or war d,cr eat esuncer t ai nt y ,orcausespar al yses.Soweendupdoi ngnot h- Acknowl edgeandexpr essgr at i t udef oryournegat i vi t y!Youar eaboutt o i ng. l ear nsomet hi ngaboutyour sel ft ohel pyoui nl i f e. Asyouchange,yourl i f echanges.Rat hert hanl ookatnegat i vi t yasanob- Yout henhaveachoi ce;youcanr eact ,i nawayt hatcoul dhar m youor st acl e,i ti sbet t ert oseei taf uelf orchangeandonewhi chcanmot i vat e someoneel se,oryoucanr espondbyconsci ousl yact i ngi nawayt hat yout omakei mpor t antchangessot hatyour evealt her ealyou,t heyou ser vesyouf oryourhi ghestgood. t hati sof t enhi ddenaway! I ti st hi sst at eofbei ngt hatmakel ast i ngchanges,notshor tt er mf i xes. Cl ayt onJohnAi nger ,awar dwi nni ngaut horofTheEgo’ sCode( £15. 99, sel fupt oWI N–Bef or eIgoi nt ochal l engi ngsi t uat i ons,orhave PanomaPr ess)shar eswhynegat i vi t yi sapower f ulmessagef r om you,t o 3.Setyour d i f f i c u l t c o n v e r s a t i o n s t h a t ma y t r i g g e r my n e g a t i v i t y I u s e my ‘ WI N’ t echyou;amessaget ol ear nf r om r at hert hansupr essyou. ni quet ocal m mymi nd,cal m mybodyandcal m myemot i ons;If ocuson Bel ow,Cl ayt onpr ovi dest hr eequi ckt i pst ohel pyoust ar tbani shi ngyour myi nt ent i onandout comesot hatIf eelconf i dentt oser veot her sandexnegat i vi t yi n2017. pr essmyt r ut h.Her ei smyWI Nt echni que: 1.Changet hemeani ngofyournegat i vi t y-Negat i vi t yi sanat ur aland nor malpar tofl i f e,andi saval uabl er esour cef orchange.Byt r eat i ngnegat i vi t yasi nnat el ybadorwr ong,wegi vei tmor epoweroverusandi ncr easei t si mpacti nourl i ves.Changi ngt hemeani ngyougi venegat i vi t y andseei ngi tassomet hi ngt oser veyou,r at hert hanhi nderyou,al l ows yout oappr oachuncomf or t abl eanddi f f i cul tsi t uat i onsi nanewway ,whi ch enhancesyourabi l i t yt oengagemor ef ul l ywi t hl i f e. Rel easef r om Medi aJems
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W:Wal kandBr eat he:Deep,cont r ol l edbr eat hi nghel psyout ocal m down, br i ngi ngcl ar i t yaboutt hesi t uat i on.Ial wayswal ki naf i gur eei ght ;t o accessbot hsi desofmybr ai n-cr eat i vi t yandl ogi c–andal i gnmyhead andhear t ,power i ngupmyi nt ui t i on. I :I nt ent i on:Asyouwal k,f ocusonyouri nt ent i onandout comef r om t hesi t uat i on.Ispendal otoft i mef r ont of r oom speaki ng,engagi ngwi t hseni or l eader si nbusi ness,wor ki ngwi t hcust omer sf r om al lwal ksofl i f esobei ng cl earaboutmyi nt ent i onandhowIcanser vemycl i ent sormyaudi enceat t hehi ghestl eveli soft hehi ghesti mpor t ancet ome.Cl ar i t yandcer t ai nt yof myout comesbr i ngsconf i dence,put smei nt hebestmi ndsett ohel pmy cl i ent swi n. N:Nai li t :Del i ver ,succeedandcel ebr at e!Somanypeopl equi ckl ymove ont ot henextt hi ngwi t houtt hi nki ngaboutwhatt heyj ustachi eved.Cel ebr at i ngyourachi evement shel psyout ogetasenseofyourr ealval ueand r ealsel f wor t h.Whenyouval ueyour sel f ,ot her swi l laut omat i cal l ydot he same.
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Des pi t ek i dsdemandi ngt opt ec h, al mos t1i n3par ent ss ur v ey eds t i l l i ns i s t edt hey ’ dbes pendi ngl es s t han£99perc hi l d.Per hapsonc e wi s hf ul t hi nk i ng,wi t hpr oduc t ss uc h ast he7I nc hAmaz onFi r eT abl etr et ai l i ngatunder£50i nmany hi ghs t r eetr et ai l er s ,budgetgadget s r eal l yi sapos s i bi l i t y .
Twoi nev er yt went y f i v emot her sques t i onedc l ai medt obes pendi ngar ound £250onel ec t r oni cpr es ent sf ort hei rc hi l dr ent hi sf es t i v es eas on,whi l eonei nt wenAc c or di ngt ot hes t udybyt he t y f i v eex pec tt opayar ound£450. gadgeti ns ur anc ec ompany ,t he tf r ugal par ent sc anbef oundi n Wi t ht heav er agei Phonenowc os t i ng£562 mos E n g l a n d ( 3 0 % s p e n d i n g u n d e r £ 9 9 ) i t ’ sper hapsuns ur pr i s i ngt hatal mos t6% of andt hemos tl av i s hs pendsc anbe par ent sex pec tt obepay i ngar ound£599 f oundi nNor t her nI r el and,wi t h12% ondi gi t al t oy st hi sChr i s t masperc hi l d. s p e n d i n g o v e r £ 5 0 0 . Wi t ht heav er ageUKmot herhav i ng1. 8 c hi l dr en,t hat ’ s£1, 078gonei naf l as h! Theav er ageamountt obes penton gadget sf orc hi l dr ent hi sChr i s t mas i sduet obe£199,br i ngi ngt henaRel eas ef r om Row t i on’ sav er ages pendt os l i ght l yov er £3. 9bi l l i on.
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15m Br i t shaveanol dmobi l ephonel yi ngar oundt hei rhome,wor t hacombi ned£300m. News t udyr ev eal snear l y15mi l l i onBr i t shav eanol dmobi l ephone gat her i ngdus ti ndr awer sathome. Wi t ht heav er ageol dphonewor t h£20,t hat ’ s£300, 000, 000i n unus edc as h! Somer et r ohands et sar enowdes i gni c ons ,andc oul dbewor t ha f or t une •Near l yonequar t erofushav eatl eas toneunus edol dphone l y i ngar ound •Mobi l ephonesar et hemos tc ommonol dert ec hf orpeopl et o hav eathome •TheNok i a3310i st hephoneBr i t smi s st hemos t •As k i ngpr i c esf ors omer et r ophonemodel sasmuc h£1000on eBay •Themos taf f ec t i onat el yr emember edphonegamei s‘ Snak e’ Wi t hnear l yaquar t er( 24%)ofBr i t ss ett obuyt ec hf ort hems el v es orasagi f tt hi sChr i s t mas ,ourdes i r et oownt hev er yl at es tgadget ss howsnos i gnofabat i ng.Butaswef i l l ourChr i s t mass t oc k i ngswi t ht hel at es tmus t hav et ec hnol ogy ,whathappenst ot he t ec hgadget sofChr i s t maspas tt hatwer eonc eatt hec ut t i ngedge, buthav enowbeens uper s ededbyadv anc ement si ni nnov at i on anddes i gn?
t hel at e90’ sandear l y00’ sf eat ur edpi oneer i ngel ement ss uc has ani nbui l taer i al ,ex c hangeabl ec as es ,t ex tmes s agi ngandt headdi c t i v egame‘ Snak e’ . ‘ I t ’ snos ur pr i s epeopl ear enos t al gi caboutt hei rNok i as , ’ ex pl ai ns Ben,‘ t hebr andwasar eal gamec hangerbac ki nt heni net i esand Nok i awor k edex t r emel yhar dt omak et hemobi l ephoneac c es s i bl e t oev er y one.Nok i aphoneswer eaf f or dabl e,r obus tandr el i abl e,and unl i k emos ts mar t phonesoft oday ,s omet i mesonl yneededc har gi ng onc eaweek .Thank st oNok i at hemobi l ephonebec amet hemos t pr ol i f i cc ons umerel ec t r oni c sdev i c eont hepl anet . Al t houghmos tpeopl et hi nkt heol dmobi l ephonesgat her i ngdus tat homear ewor t hl es s ,t her ear ec er t ai nmodel st hatar epar t i c ul ar l y v al uabl e.Ser i ousc ol l ec t or sar ewi l l i ngt opayar ound£800£1000 f ort hemos ti c oni cphoness uc hast heMot or ol aDy naTAC8000xor t heMobi r aT al k man,butev ent hemos tev er y dayhands etmodel s c oul df et c hbet ween£10£20oneBay . Thes eday s ,r ec ent l yr el eas edhands et sgener al l ydon’ ti nc r eas ei n v al ue,s oi fy ou’ r eaf t erabi tofex t r ac as hf orChr i s t mas ,myadv i c e i st ohav eac l earout .Unl es st her ei sas ent i ment al r eas onf orhol di ngont oanol dmobi l e,r ec y c l ei t ,donat ei tt oc har i t yorgeti ts ol d andputt hec as ht owar dss omet hi ngy our eal l ywantt hi sChr i s t mas . ’
Ac c or di ngt onewr es ear c hpubl i s hedt odaybyT al k mobi l e,near l y 15mi l l i onhous ehol dsi nt heUKhav eanol dt ec hi t em l y i ngf or got - Doy ouownani c oni cphone?Chec koutt heT al k mobi l ebl ogt os ee t enar oundt hei rhome.Thes t udyofj us tov er2000adul t sf ound whaty ourol dhands etc oul dbewor t h! t hati t emsgat her i ngdus tathomei nc l udegamesc ons ol es ,v i ny l Rel eas ef r om Luc yHeat herPubl i cRel at i ons r ec or dpl ay er sandVCRs ,wi t hmobi l ephonesat55% t hemos t l i k el yt obel angui s hi ngunus ed.
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Ov eronet hi r d( 34%)oft hos es ur v ey eds ai dt hati ft heyf oundan ol dphonel y i ngar oundt heywoul dpr obabl yl eav ei ti nadr awer andf or getabouti t .I nf ac t ,onl y17% ofuswoul ds el l onourol d phones ,whi c hc oul dmeanwe’ r emi s s i ngoutons omeex t r ac as h. Ev ent hemos tc ommonmodel sofphonesc oul ds el l f or£20£50 onl i s t i ngss i t ess uc haseBay . Asweappr oac ht hemos tex pens i v et i meoft hey ear ,T al k mobi l ei s enc our agi ngf ami l i est oc ombt hei rs oc kdr awer s ,t r awl t hr ough t hei rat t i c sands ear c ht hebac koft hei rwar dr obesf ort hei rol dand unl ov edmobi l ephonesandt hey ’ v ehel pf ul l yc ompi l edal i s toft he s omeoft hemos ti c oni chands et sf r om t hel as tt hi r t yy ear sont he T al k mobi l ebl og. Ac c or di ngt ot heex per t s ,y oumi ghtf i ndaphonewor t has mal l f or t une,ass omer et r ohands et sar enowc l as s edasmoder nant i ques wi t hc ol l ec t or swi l l i ngt opayhands omel yf ort hem. Mobi l ephoneex per tBenWood,f r om CCSI ns i ght ,whohasac ol l ec t i onofnear l y1000mobi l ephonesf r om t hel as t30y ear ss ai d, “ Weal l r ememberourf i r s tmobi l ephones ,whet heri twast he i c oni cbr i c k s i z edMot or ol aDy naTACus edbyGor donGek k oi n Wal l St r eet ,aSams ungt hatf l i ppedopen,ort henought i esmanuf ac t ur erofc hoi c e,Nok i a.I t ’ snowov ert hi r t yy ear ss i nc et hef i r s t mobi l ephonebec amec ommer c i al l yav ai l abl eandawhol egener a t i onofpeopl ehav eownedahos tofdi f f er enthands et sov ert he y ear s .Fi ndi nganol dhands eti nt hebac kofadr awerc anbean ev oc at i v eex per i enc e:peopl et endt or emembert hephonet hey haddur i ngs i gni f i c antper i odsi nt hei rl i v es ,s uc hasac er t ai nj obor apar t i c ul ar l ymemor abl ehol i day . ’ Thes t udys howedourmos taf f ec t i onat ememor i esar ef ort he humbl eNok i a3310and3390model s .Themos tpopul arphoneof
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