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01823617980 a c c ount s @pr e pa r e dme di a . c o. uk www. pr epa r edmedi a . c o. uk 25t hNov e mbe r2016
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Rubi k’ sLat estToySett oLi ghtUpt heHol i daySeason Di gi t algameshavebeenoneoft hebi ggestdevel opment soft hedecade. Peopl emaybesur pr i sedt of i nd,t her ef or e,t hatanal oguet oysandt r adi t i onalt abl et opgamesar eexper i enci ngagl obalr esur gence.Agai nstt hi s backdr opt hecr eat or soft hel egendar yRubi k’ sCubehavei nt r oduced t hei rl at estt oywhi chi ssett obear ealhi tt hi shol i dayseason.TheRubi k’ sSpar ki sanent i r el ynewel ect r oni cgamedevel opedt ochal l enget he mi ndsofal lages. Theexci t i ngnewgamef r om Rubi k’ skeepst her ecogni sabl e cubest yl i ngoft he1980si con buti sl ar geri nsi ze.The f ut ur i st i ct oyf eat ur esf i ve gameseachwi t h26l evel sof var yi ngdi f f i cul t yandbr i ngsan ent i r el ynewchal l enget ot he t abl e. Fansoft henot or i ousl ydi f f i cul tRubi k’ sCubewi l lbepl easedt oknowt hat t hegameswi l lkeepyourf i nger sbusyt hr ought hecube’ ssensort echnol ogy .Theuni quebubbl econt r olsyst em r eact st omovement soft heuser andl i ght st hecubeaccor di ngl y . Muchl i ket heor i gi nal ,t heRubi k’ sSpar kmakest heusert hi nkt hr eedi mensi onal l yandchal l engest hem i nadi f f er entwayever yt i me.I ti ncl udesnewgamessuchasSnacki n’ Snake,Ti l t&ZapandSeek&Dest r oy .Themostnot abl edi f f er encei st hatt hesegamesar en’ tl i mi t edt o si ngl epl ayeruseonl y .Ever yonecanenj oyt heRubi k’ sSpar kasi tof f er s amul t i pl ayerf unct i on.Fami l i esandf r i endswi l lbeabl et ot aket ur nsi n sol vi ngt heexci t i ngchal l engesasf astandaccur at el yaspossi bl e.
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TheRubi k’ sSpar ki sdesi gnedt ochal l engeauser ’ smemor y ,speed, dext er i t yandl ogi c.Ast hecubehasnomemor y ,pl ayer sar et henchal l engedt ocompl et et hegamesasqui ckl yaspossi bl e.Ther ear enobut t onsandnot ouchscr een.I fyoust opmovi ngf ort ool ongorputt hecube downi twi l lgot osl eepandyouwi l lhavet ost ar tagai n. TheRubi k’ sSpar kal sohasaDJmode.Thi sal l owst heusert ol ett hei r i nnerDJt akeoverandmaket hei rownmusi c.Byt ur ni ngandt wi st i ngt he cubei twi l lmakedi f f er entsoundsandpr oduceamusi calbeat . Chr i si Tr ussel lofRubi k’ sBr andLt dexpl ai ns,“ I nourhomes,t her eseems t obeagr adualshi f tt aki ngpl aceasf ami l i esandgr oupsoff r i endsl ookt o spendl esst i mesi t t i ngi nf r ontofscr eensandspendmor et i mepl ayi ng anal oguegamest oget heri nasoci alcont ext . “ TheRubi k’ sSpar kf i t st hi st r endper f ect l y ,whi l er et ai ni nganel ect r oni c, moder nandf unf eelwhi chappeal st ot heki di never yone.I ti sat r uedescendantoft heRubi k’ sCubei nt hati tencour agesust ospendt i met oget her–i t ’ sf un,soci alanddevi l i shl yhar d.Exci t i ngandf r ust r at i ngi n equalmeasur e,i t ’ sagr eatpar t ygame. ” Forover40year s,chi l dr enandadul t sal i kehavepuzzl edovert heRubi k’ sCubeandt heRubi k’ sSpar ki ssett ochal l enget hebr ai nsofanew gener at i on. Li nks: Rubi k’ sCube:ht t ps: / / www. r ubi ks. com/ Rubi k’ sSpar kTVCommer ci al :ht t ps: / / www. yout ube. com/ wat ch?v=Ao0W43mf Y8c Rel easef r om Rubi ks
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UKSMEsPr epar eFor40% I ncr easeI nSal esOverThePhoneI nTheRunUpTo Chr i st masAccor di ngToSur vey Despi t eBl ackFr i dayandCyberMondayf l ashsal es,SMEsar est i l lbr aced Si zeofSMEdi dnotaf f ectpr i or i t i sat i onofmar ket i ng t oanswersust ai nedi nf l uxoft el ephonecal l si nt her unupt oChr i st mas spendwi t hbot hl ar geandsmal lbusi nessesevenl y spl i t .Thi smaybebecausedr i vi ngt el esal esvi asoci al •Onet hi r dofSMEsexpectsal esovert hephonet oi ncr easeby40% at medi aal l owsf oramuchmor ei mmedi at eandmeasur Chr i st mas abl er et ur noni nvest ment( ROI )andamor el evelpl ay•70% ofbusi nesseswi l ll ever agesoci almedi aast hei rpr i mar ymar ket i ng i ngf i el dt hant r adi t i onalmar ket i ngmet hodsl i kepr i nt channel andTVadver t i si ng. •50% ofSMEsmanual l yt r ackcal l s,l eadi ngt oat t r i but i onconf usi on However ,west i l lf oundt hatmostbusi nesseswer enot I nar ecentsur veybycal lt r acki ngsof t war epr ovi der ,Medi ahawk,mor e pr oper l yat t r i but i ngt hecal l sbackt ot hechannel st hat t hanonet hi r dofSMEssai dt hatsal esmadeovert het el ephonear eexgener at edt hem. pect edt oi ncr easebyupt o40% overt hef est i veper i od. Mor eMar ket i ngbutMi ni mal Tr acki ng Fur t her mor e,af i f t hofr espondent ssai dt hatt el ephonesal eswer eexpect - Onet hi r dofbusi nessesdonoat t r i but i ont r acki ngon edt or ampupbymor et han50% dur i ngt hi st i mef r ame. sal esmadeovert hephone,despi t epumpi ngmoney i nt osoci almedi amar ket i ng.50% ofbusi nessessai d Thi ssuggest st hatr egar dl essoft heonl i neexpl osi on,manyst i l lpr ef ert o t h e y ma n u a l l y a t t r i b u t e t h e i r c a l l s , a n d j u s t 1 6 % u s e maket hei rt r ansact i onsovert hephone. somef or m oft r acki ngsof t war e. Busi nessesi nvesti nsoci almedi at odr i veChr i st mast el ephonesal es ahawkCEO,Mi chaelMor r el lsays,“ Thesur vey 70% ofSMEsar esett of ocust hei rmar ket i ngspendonsoci almedi achan- Medi r e s u l t s g o t o s h o w t h a t n o t a l l C h r i s t ma s s h o p p i n gi s nel si nor dert odr i vepur chasesmadevi at het el ephone.Thi syear ,soci al c a r r i e d o u t o n l i n e . T h e t e l e p h o n e i s e q u a l l y , i f n o t mo r e medi awaspr i or i t i sedoverot hermar ket i ngchannel si ncl udi ngTV,r adi o, i mp o r t a n t a s a l e s c h a n n e l a s a n y o t h e r me d i u m. Wi t h di r ectmai l ,pr i ntadver t i si ng,Sear chEngi neMar ket i ng( SEM)andemai l mar ket i ngbudgetbei ngpumpedi nt oget t i ngChr i st mas mar ket i ng.I twasr et ai l er sandeCommer cebusi nesses( 32%)t hatwi l lbe s a l e s , i t ’ s i mp e r a t i v e f o r S ME s , e s p e c i a l l y t h o s e w i t h usi ngsoci almedi at hemost . t i ghtmar gi ns,t oknowwhi chmar ket i nghasdr i ven Al t houghsoci almedi awaschosenast hepr i mar ymet hod,30% ofSMEs sal es. sai dt heyuseatl eastf ourchannel st omar kett hei rbusi nessovert hef es“ Thr oughoutt heyear ,busi nessesuseamul t i t udeof t i veseason,wi t h34% ofr espondent ssayi ngt heyuset r adi t i onalmedi a channel st obui l dexposur eanddr i vesal es.At t r i but i ng l i kepr i nt ,r adi o,TVanddi r ectmai latt hi st i meofyear . t hei rsal escal l st omar ket i ngact i vi t i esenabl esbusi nessest omanaget hei rbudget sbet t eral lyearr oundnotj ustatChr i st mast i me” . Rel easef r om Recept i onal
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NoFai r erFut ur ei nSi ghtf ort heWr ongPostCodes-Launchoft he Fai r erFut ur esCampai gn Newr esear chf i ndi ngsoutt oday ,commi ssi onedbyawar dwi nni ngChar i t yRECLAI M, r evealt hatmanyHRbossesr ecr ui tpeopl el i ket hem.Thi smeansmanyappl i cant s f r om wor ki ngcl assbackgr oundsar edest i nedt of ai l . I nt henewr esear chf i ndi ngs,89% oft he50or gani sat i onssur veyedagr eedt hati na j ustsoci et yl eader sanddeci si onmaker sshoul dunder st andandr epr esental lcomponent sofsoci et y ,but67% don’ thaveanymeasur esi npl acet odi ver si f yt hewor kf or ce byr ecr ui t i ngf r om wor ki ngcl assbackgr oundsand76% don’ tact i vel ymoni t orcandi dat es’ economi cbackgr oundatt hepoi ntofr ecr ui t ment .
Andyet ,Rut hI begbunanot es,“ Ther ealt r agedyi st hatr esear chpoi nt st ot hef actt hat 59% ofr ecr ui t mentpr of essi onal sagr eet hatayoungper sonf r om awor ki ngcl assbackgr ound,havi ngover comer ealandper cei vedbar r i er st of i ndi ngempl oyment ,wi l lt her ef or ebemor el i kel yt oshowt r ai t ssuchast enaci t y ,compassi on,l oyal t yandambi t i onas anempl oyee. ”
Tol auncht heFai r erFut ur esCampai gn,apanelofRECLAI M’ swor ki ngcl assyoung peopl ehavewr i t t enamani f est ot opr esentt oempl oyer sandpol i t i ci ansona‘ Dayof Act i on’ on25t hNovember .JohnDevl i ni si nhi sear l yt went i esandwi l lbepr esent i nga mani f est owhi chwi l lout l i neast r at egyt oi ncr easedi ver si t yi nt hewor kpl aceandensur e Thechar i t yal soconduct edqual i t at i ver esear chwi t hempl oyer swi t hi nbusi ness,pol i t i cs t hat‘ Apost codeshoul dneverdi ct at epot ent i al ’ .Thi smani f est owi l lt henbedel i ver edt o andt hemedi at ogi veamor ei ndept hi nsi ghti nt osoci almobi l i t yi nt hewor kpl ace. t hel auncheventhost edbyKPMG i nManchest eri nt heaf t er noonwhi chwi l lbeat t ended Par t i ci pant si nt her esear chcl ear l yar t i cul at edt heval ueofadi ver sewor kf or ceandr ec- byempl oyer s,pol i t i ci ansandFai r erFut ur espat r ons.JonHol t ,Of f i ceSeni orPar t ner , ogni sedt hatopeni ngt hei rr ecr ui t mentt oi ndi vi dual sf r om awi derr angeofsoci alback- KPMG Manchest ersays:“ KPMG ar epr oudt osuppor tRECLAI M,i nt hewor kt heydoi n gr oundswoul dbenef i tt hei ror gani sat i ons,al l owi ngt hem t odr awf r om t hewi destpool Gr eat erManchest ert osuppor tyoungpeopl et obecomet hel eader soft omor r ow,andas oft al entpossi bl e.Howevert heyst r uggl et oi dent i f yt hebestwayt oaccessmor edi t heyseekt oi nf l uencet hewi derdebat eonsoci almobi l i t y .Wel ookf or war dt ocont i nui ng ver seappl i cant s. t osuppor tRECLAI Mi nt hei ri mpor t antwor ki nt hef ut ur e. ” Rut hI begbuna,f ounderofRECLAI M,i sl aunchi ngt heFai r erFut ur esCampai gnt oday t ot ackl et hesepr obl ems( www. r ecl ai mpr oj ect . or g. uk/ f ai r er f ut ur es/ ) .TheCampai gni s apower f ulgr assr oot smovement ,l edbywor ki ngcl assyoungpeopl ewhoar et ypi cal l y unr epr esent edi nUKl eader shi pposi t i ons.Shesays‘ Ouryoungpeopl er ef ert ot hemsel vesas‘ wor ki ngcl ass’ andr ef uset obest i gmat i sedasdi sadvant aged,demot i vat ed, di scour agedorunabl et ot hi nkcr i t i cal l yandcr eat i vel y’ . ‘ PostBr exi touryoungpeopl ear epassi onat eaboutsei zi ngoppor t uni t i esandcr eat i ng amor ehopef ul ,equi t abl ef ut ur e.Theyar ewi l l i ngt ost r i veandt ouni t ewi t hot her st o chal l engel eader shi pi nequal i t ywher evert heyf i ndi t .I fBr i t ai ni st or ebui l d,i tmustst ar t byut i l i si ngt hewhol eoft hedi ver set al entpoolati t sdi sposal ;whet heri nHampshi r eor Har t l epool .Ayoungper son’ spost codeshoul dbenoi ndi cat oroft hei rsuccess. ’ ‘ I nr ecentyear st hei ncr easei nt ui t i onf eesandt hewor seni ngempl oymentmar kethas meantt hatyoungpeopl ef r om pr i vi l egedbackgr oundswhoenj oyf i nanci alsuppor tcan notonl yt akeadvant ageofhi ghereducat i onbutar eal soabl et oacceptvi t all owor unpai di nt er nshi pswhi ch,i tshoul dbenot ed,ar eof t ent hankst opar ent alconnect i ons.
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Fai r erFut ur esAmbassadorJohnDevl i nsays,‘ Empl oyer ssaywear edi f f i cul tt or each butof t ent heyj ustdon’ tt r y .Somet hi ngassi mpl easpayi ngt r avelexpensescanmakeal l t hedi f f er ence.Publ i ct r anspor ti sof t eni nadequat e,cost l y ,andpoor l yser vest hosei n r ur alcommuni t i esi npar t i cul araddi ngf i nanci al ,l ogi st i calandgeogr aphi calbar r i er st o manyyoungpeopl e’ . Rut hI begbunacomment st hat‘ Weneedacompl et el ynewappr oacht ot hi spr obl em and bet t erunder st andi ngofal lt hedynami cs.Ther ear esi gni f i cantsuppor tandnet wor ki ng gapsf oryoungpeopl ewhol ackper sonalorf ami l yconnect i onswi t hi nt hesei ndust r i es, maki ngt hem mor el i kel yt omi ssoutont hegr eatoppor t uni t i est hatar eavai l abl e.Si mi l ar l y ,empl oyer sl ackt heknowl edgeandst r at egi est or eacht hoseyoungpeopl ef r om nont r adi t i onalbackgr ounds.Char i t i es,t r ust sandt hi r dsect oror gani sat i onscanand musthavear ol ei nenabl i ngyoungpeopl et oachi evet hei rpot ent i al ’ . Rel easef r om Li l yPadPR
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Gi vet hegi f tofhopet hi s Chr i st maswi t haMyWi shbone Spi nnerPendant TheMy Wi s hboneSpi nnerPendanthol dsas ec r etmes s aget hi s Chr i s t mas ,ofl ov e,hopeorj oy ,whi c hc omest ol i f ewhens pun.Pl us 10% oft hepr of i t sf r om eac hpendantboughtwi l l al s ogi v eamuc h neededgi f tt oWarChi l dUKt ohel ppr ot ec tt hewor l d’ smos tv ul ner abl ec hi l dr en. Thependantc omesi nt hr eec l as s i c met al s :r os egol d,gol dands i l v er .The pendanthangsv er yni c el yont he s mar t24i nc hc hai n.I t ’ sgr eatwor non i t sownorwi t hanot herpi ec eand l ay er ed;i ti sv er yv er s at i l e.I tal s o hangsbyt hehear tc hak r at oo,ai di ng wi s hesandmani f es t at i onswhi c har e per s onal t ot hewear er .At r ul ys pec i al Chr i s t masgi f tandgr eatwayt ogi v e t ot hos ei nneed. T oor dergot owww. my wi s hbone. c om My Wi s hboneSpi nnerPendanti s pr i c edat£85£100. Rel eas ef r om ELRMEDI A
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Nat i onaldebat er eveal sUKt akeawayhabi t s * Soci alsnapperorst r ai ghtupsnacker ?I fyou’ r eunder24,I nst agr am comesbef or eeat i ng * Pi ni ngf orpi neappl e?Fr ui tonapi zzaquest i oni sset t l ed * Takeawayf orbr eakf ast ?Bhaj if orbr eakf astdeemedaccept abl ebyBr i t s * Bat t l eoft heBur ger s:Despi t et hegour metbur gert r end,cl assi cbur geri s st i l lont op. * Gher ki norGher kout :Sur pr i si ngl yt heUKi sal laboutr emai nwheni t comest ot hegher ki n Wat chSoci alDebat es
Onl yahandf ulofBr i t st hr owt hei rl ef t over saway ,whi l emostpeopl e( 3i n 4)enj oyat akeawayf orbr eakf astsquashi nganypot ent i alf eel i ngsofnext daygui l t .Wheni tcomest owashi ngupt henat i oni sn’ taf r ai dt ogett hei r handsabi tsoapyaspl at i ngupyourf oodt akest hewi novereat i ngoutof t hecar t on. Theageol ddebat eofchopst i cksver susf or kwasf i nal l yanswer edwi t h f or kscomi ngoutont op,beat i ngt het r adi t i onalcul i nar yt ool susedi nt he cui si nesor i gi n.Sur pr i si ngl yf r ui tonapi zzaspl i tt henat i on50: 50-shat t er i ngt hecommonper cept i ont hatBr i t i shpeopl edon’ tl i kepi neappl e chunksonpi zza.Wheni tcomest ogher ki n,i tseemsnotasmanypeopl e sneaki l yt hr owt hei r saway ,ast hemaj or i t y( 76%)optf ort hegher ki nt o r emai nf i r ml ynest l edbet weent hebunandpat t y .
hungr yhouse. co. uk,t heonl i nef oodor der i ngpl at f or m hast odayr eveal ed someoft heUK’ smostsur pr i si ngt akeawayhabi t s.Whet heryouoptt o usechopst i cksoveraf or k,r emovet hegher ki nf r om yourbur gerort hi nk i ti ssoci al l yaccept abl et ol aunchyourI nst agr am appbef or et ucki ngi nf or Ot hersur pr i si ngdebat ewi nner s yourf i r stbi t e-hungr yhousehast heanswer sonhowt henat i onl i kest o i ncl udecl assi cket chupover eatt hei rt akeaway . mayo,pr operchi ppychi psover Amer i canf r i esandahel pi ngof Tr i gger edf r om conver sat i onsbet weenr ealpeopl ei nt hebr and' sl at est cheesei nabur geroverapl ai n TVadver t ,hungr yhousehel damont hofdebat esont hei rsoci almedi a hambur ger . channel sandconduct edr esear chamongstt hei ruserbaset oobt ai nanswer st osomeoft heageol ddebat eswheni tcomest oenj oyi ngyourf a- Al i ceMr ongovi us,CEO at vour i t et akeawayt r eat . hungr yhouse. co. uk,sai d: “ Ever yonel ovesagoodt akeawaybutweal lhaveourownwayofenj oyFi ndi ngsi ndi cat et hatdespi t et her ecentr i seoft heover l yst yl ed,“ hi pst er ” i ngi t .Theseageol dquest i onssur r oundi ngt akeawaywer et r i gger edby gour metbur ger ,acl assi cnof r i l l sbur geri sst i l lBr i t ai n’ sf avour i t e,i ndi cat - t her ealconver sat i onsi nouradver tsowedeci dedt ogetanswer s,once i ngt hatt henat i onwon’ tbeswayedbyt hehypeandpr ef er st hegood,ol d andf oral l .Ther ear edef i ni t el ysur pr i sesi nt hef i ndi ngs-somewhi chgo f ashi onedcl assi cs.Wheni tcomest oi nst agr ammi ngyourf oodbef or e agai nstouri deaofhowBr i t ai nl i kest oeat ,butei t herwayi t ’ sgr eatt osee youeat ,t hemaj or i t y( 83%)oft henat i onpr ef er st ot ucki nf i r st-unl ess howpassi onat epeopl egetaboutt akeaway! ” youar eunder24!I tseemsunder24yearol dsbel i evei magei smor ei mpor t antt hanhungerandpr ef ert o“ gr am”t hei rf oodbef or et heyeati t . Rel easef r om Hungr yHouse
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