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F esv eF l a v our s-T heVeg e t a r i a nS oc i e t y Chr i s t ma sRec i peCol l econ y nneE l l i ot , Chi e fE x e c uv eoft he Chr i s t ma si st hepe r f e c t met oe nj oyg r e a tL g e t a r i a nS oc i e t y , s a i d: “ Weha v e f ood–whe t he ry oua r et r e angy our s e l for Ve r e a t e dahos tofbr a ndne wr e c i pe s s ha r i ngwi t hf r i e nds , f a mi l yorne i g hbour s .c f ory out hi sy e a r . T oma k es ur ee v Addas pr i nk l i ngofi ns pi r aont oy our e r y onec a nj oi ni na ndt r ys ome Chr i s t ma sk i t c he nwi t he i g htde l i c i ous hi ngt a s t y , t he s er e c i pe sc a t e rf or di s he sf r omt heF e sv eF l a v our sc ol l e con. t hv e g e t a r i a nsa ndv e g a ns . S ome S e tt hes c e newi t hape aa nds pi na c hs oup, bot r eg l ut e nf r e ea ndt he r e ’ sa l s oa Chr i s t ma sg a l e eoraz i ng yf r ui ta ndnut a de l i c i ousde s s e r tt ha ti sv e g a na nd s a l a dwi t hc hi l l i a ndl i me . T he nfil l y our a w. Y ou’ r es ur et ofinds ome t hi ng pl a t e swi t ha ni ndul g e ntc he e s yl ac epi e ,r ou’ l l l ov e . ” ac l a s s i cnutr oa s torac he s t nuta ndbu e ry be a nWe l l i ng t on. T he r e ’ se v e nas moot h, s i tv e g s oc . or g/ c hr i s t ma st ofind r i c hChr i s t ma sg r a v yt oma k ei na dv a nc e . Vi her e c i pe sf ort he s ef a bul ousF e s T or oundoffy ourme a l , de l i g hti na ni ndi - t eF l a v our s . Pl ust he r ea r e pson v i dua l f r ui t yt r i flewi t hc a s he wc r e a m. F e s - v s t or i nga ndf r e e z i ngt he s edi s he ss o v eF l a v our s-t heVe g e t a r i a nS oc i e t y ’ s ouc a nbepr e pa r e d. Ori fy ou Chr i s t ma sr e c i pec ol l e coni sa v a i l a bl ef r e ey e f e rt oha ng upy oura pr ona nd ofc ha r g eonl i nea tv e g s oc . or g/ c hr i s t ma sor pr t a k et hewe i g htoffy ourf e e ta t byc a l l i ng01619252000. Chr i s t ma st he ny ou’ l l bea bl et og e t t hel owdownont hef a v our i t e r e a dy ma dev e g g i epr oduc t sa v a i l a bl ei nt hes hopst hi sChr i s t ma s .
Re l e as ef r omT heVe ge t ar i anS oc i e t y
T heVe g e t a r i a nS oc i e t yi sanaona l c ha r i t yt ha ti nflue nc e s , i ns pi r e sa nd s uppor t spe opl et oe mbr a c ea nd ma i nt a i nav e g e t a r i a nl i f e s t y l e . Be i ngav e g e t a r i a ni sac hoi c et ha ti s k i nde rt oa ni ma l s , t ope opl ea ndt o ourpl a ne t . Vi s i twww. v e g s oc . or gf or mor ei nf or maon.
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NE W WACKY100%QUI NOAGL UT E NF RE ECE RE ALL AUNCHE DI NUK AF r e nc hf a r mi ngf a mi l ypa s s i ona t ea boutc l e a n, hone s te angha s l a unc he danut r iousne ws na c k i ngc e r e a l c a l l e d“ Qui noaCr a c k ” , ma de f r om100%t oa s t e dg r a i n. Ac c or di ngt of ounde rJ a s onAbbo : “ T hi sc e r e a l e x i s t sbe c a us ey oua nd I a r er e dofbi gc or por aonsf e e di nguss ug a rf orbr e a k f a s t . We ’ r eE ur ope a nqui noag r owe r sa ndc e r e a l a cv i s t sa ndwhi l s twel i k es ug a r , we g e ta ng r ywhe ni t ’ sma r k e t e da snut r ion. ” “ F e dupwi t ht heus ua l c e r e a l offe r i ng sa ndf e dupwi t ht hel a c kof s i mpl eop onsf orpe opl ewi t hf oodi nt ol e r a nc e s , wede c i de dt og i v ei ta g oour s e l v e s-a ndha v es omef unwi t hi ta swe l l , ”c on nue sAbbo . “ Mor ea ndmor ec ons ume r sf e e l t he ya r e be i ngmi s l e a dwhe ni tc ome st ot he nut r iona l v a l ueofpa c k a g e dg oods-a nd nowhe r emor es ot ha ni nt hec e r e a l a i s l ewef e l ti twa s mef oramor ehone s t a ppr oa c h. ” Qui noaCr a c ki sma def r om100%whol e l i v i ngg r a i nsofE ur ope a ng r ownqui noa whi c hg os t r a i g hti nt ot hee x t r us i on c ook e ra ndt he ni nt ot hec e r e a l box . No a ddiv e s , nos ug a r , nonut r iona l r ubbi s h ha sbe e na dde d. T her e s ulngc e r e a l i s c r unc hy , e a s yt omi xa ndbl e nda nd a c c or di ngt oAbbo ; “ we ’ v ema dea s i mpl e , he a l t hyc e r e a l wi t hag oodfla v our a ndt e x t ur e . Y out a k ei tf r omt he r e . ”
Qui noaCr a c ki sa l r e a dybe i ngus e dbynut r ioni s tAma ndaHa mi l t onf or he rhe a l t hr e t r e a t swhoha sbe c omea na mba s s a dorf ort hebr a nd. S a y sHa mi l t on, “ wha ta r a c t e dmet owor k i ngwi t hJ a s onwa shi spa s s i on f oras i mpl e , nut r iousc e r e a l wi t houta nyoft heus ua l j unkt ha ti sa dde d t oc e r e a l s . T ha t , pl ust hepr ov oc av ena mea ndbol dpa c k a g i nga ppr oa c h a l s oc a ug htmya e n on-I a c t ua l l yl a ug he doutl oudwhe nI s a wi t , i ti s j us ts oupf r onta ndi ny our f a c ehone s t . ” “ Qui noai sawonde r f ul s our c eofpr ot e i n, fibr e , mi ne r a l sa ndv i t a mi nsa nd ha st hea dde da dv a nt a g eofbe i ngag r e a ta l t e r nav et og l ut e nf ort hos e wi t hi nt ol e r a nc e s . I t ’ sa l s oag r e a tmi x e r-wemi xi twi t hGr e e ky og hur t a nds t e we df r ui t sa ndi ti ss i mpl yde l i c i ous ”s a y sHa mi l t on. T hec e r e a l i sbe i ngdi s t r i but e ddi r e c tt oc ons ume ra nds ol di n“ 8pa c k s ” . Abbo e x pl a i ns : “ Wewa ntt oa v oi dt hebi g , i mpe r s ona l f ooddi s t r i bu on a ndr e t a i l c ha i ns . I ns t e a d, bys e l l i ngont hewe b, me( aqui noag r owe ra nd c e r e a l pr oduc e r )a ndy ou( ape r s onwhowi l l e a tt hequi noac e r e a l I ' v e pr oduc e d)a r ei ndi r e c tc ont a c t ! ” “ I fy oudon' tha v ea nyf r i e ndsa ndwa ntt obuyj us toneboxa ta me , a s k y ourf a v our i t el oc a l i nde pe nde ntg r oc e r st os t oc kQui noaCr a c k ; s ug g e s t t he ybuyi tont hi swe bs i t ebyt he8pa c k . Wel i k el il es hops . ”
F r e epr e s ss ampl ebo xoft hec e r e al av ai l abl eonr e que s t . Cont ac t : j as on@abbo agr a. c om www. qui noac r ac k . c om
Mor et ha nha l fofUK’ sf ema l emi c r obus i nes sowner se x pec ta nnua l g r owt hi n2016 des pi t et oug hfina nc i a l hur dl es T hef ut ur ei sbr i g htf orf e ma l emi c r obus i ne s sowne r si nt heUK. Ov e rs i xi nt e ne x pe c t t he i rbus i ne s st odobe e rfina nc i a l l yi n2016a c c or di ngt oVi s t a pr i nt ’ sWome nowne d Mi c r oBus i ne s s e sT r e ndRe por t *r e l e a s e dt oda y , whi c hs t udi e df e ma l ee nt r e pr e ne ur si n bot ht heUKa ndUS . Andde s pi t et hema nyc ha l l e ng e sa ndl ongwor k i nghour s , 83%of UKf e ma l eMBO’ swoul dr e c omme nds t a rngt he i rownbus i ne s st oot he rwome n, whi l s t 59%be l i e v et he ynowha v et hes a meore v e nmor eoppor t unie st ha nme nt or una s uc c e s s f ul c ompa ny . Onbot hs i de soft heAt l a n cwome nmi c r obus i ne s sowne r sha v ear os yout l ookwi t h 77%ofMi l l e nni a l se x pe cngg r owt h, a sc ompa r e dt o67%ofGe nX e r sa nd52%ofBa by Boome r s . T hel owe re x pe c t aonsf orBa byBoome r si sdr i v e nbyt he i rbus i ne s ss t r a t e g y ofma i nt a i ni ngt he i rbus i ne s sa ti t sc ur r e nts i z eov e rt hene x tfiv ey e a r s( 32%) . 11%i ndi c a t e dt ha tt he ya r epr e pa r i ngt os e l l t hebus i ne s sorc l os ei tdown, c ompa r e dt o0%of Mi l l e nni a l sa nd3%ofGe nX e r s . T her e por ta l s ohi g hl i g ht st hei mpor t a nc eofc ommuni t ya ndpe e rt ope e rs uppor t . I n or de rt or e a c ht he i rde s i r e dl e v e l ofs uc c e s s , 49%ofUKf e ma l eMBO’ spr e f e rt ol ookt o bus i ne s sowne r sl i k et he ms e l v e sf ora dv i c ea ndi ns pi r aon, r a t he rt ha nwe l l k nown, hi g hfly i ngbus i ne s spe opl e . Whi l s tov e rha l fdoa dmi r eg l oba l l yk nownbus i ne s sl e a de r s i nc l udi ngJ KRowl i ng( 38%) , Ri c ha r dBr a ns on( 30%)a ndJ a mi eOl i v e r( 21%) , f ouri nt e n a g r e e dt ha tt he ydon’ ta s pi r et oa c hi e v et he i ra mountofbus i ne s ss uc c e s s . I nf a c t , onl ya t hi r doff e ma l eMBOss t a t e dt ha tt he ys t a r t e dt he i rbus i ne s st oma k emone y , c ingf ol l owi ngt he i rpa s s i on( 43%)a ndt a k i ngc ont r ol oft he i rl i v e s( 48%)f or mi ngt het opt wo r e a s ons . 59%ofUKwome nMBO’ sbe l i e v et ha twome nc ur r e nt l yha v et hes a meormor eoppor t unie sa sme nt obes uc c e s s f ul a tr unni ngami c r obus i ne s s . Ne v e r t he l e s s , e v e ni nt hi s e nv i r onme nt , 35%off e ma l eMBO’ ss a yt he yha v ee nc ount e r e ds omel e v e l ofg e nde r di s c r i mi naona nds t e r e ot y pi ngi nbus i ne s s .
Re l e as ef r omL e wi sPRGr oup
Howe v e r , t hefina nc i a l di ffic ule st ha twome nf a c ewhe nope ni ngas ma l l ormi c r obus i ne s s i ssl l oneoft hebi g g e s tc ha l l e ng e st he yha v et ode a l wi t h. 50%l i s t e dl i mi t e da c c e s st of undi nga st het opi s s uet he yf a c e . Ar oundt wot hi r ds( 67%)ofwome nMBO’ si ndi c a t e dt ha tt he y ne e da ddiona l s uppor tt ot a c k l ei s s ue sa sabus i ne s sowne ri nc l udi ngt a xi nc e nv e sor c r e di t( 33%) , a dv i c ef r omot he rmi c r obus i ne s sowne r s( 33%)a ndmor ene t wor k i ngorme nt or i ngoppor t unie s( 34%) Onei nfiv er e s ponde nt sc l a i mt he i re nr ehous e hol di nc omes t e msf r omt he i rmi c r obus i ne s s , pr ov i nghowi mpor t a ntt hes us t a i ne ds uc c e s soft he i rv e nt ur ei st ot he i rov e r a l l l i v e l i hood. 70%ofUKf e ma l ee nt r e pr e ne ur sma del e s st ha n£35, 000r e v e nuei n2015a nd11%di d notg e ne r a t ea nyi nc omef r omt he i rs ma l l bus i ne s s e s . T hi sr e s ul t e di n51%ofUKr e s ponde nt s c l a i mi ngt onote a r ne noug ht hr oug ht he i rbus i ne s st os uppor tt he ms e l v e s . L a ur aT e ni s on, F ounde ra ndCE OofJ oJ oMa ma nBe bec omme nt s : " T hes t udyc a r r i e doutby Vi s t a pr i nti se nc our a g i ng ; g r owi ngnumbe r soff e ma l e l a unc he dc ompa ni e sha v es pr ungup a ndt he ye x pe c tt odobe e rfina nc i a l l yi n2016. Howe v e r , t he r ea l s oa ppe a r st obeal otof t a l kt ha twome nr unbus i ne s s e sa r esl t e dbyl a c koff undi nga nda mbion. I woul ds ug g e s t c onfide nc ea ndf e a roff a i l ur ei st hes t r ong e s tr e a s onf orwome nr unc ompa ni e snotg r owi ng t ot hene x tl e v e l . Mya dv i c ewoul dbe : a s kf ora ddiona l s uppor ti fy oune e di t , whe t he ri ti s fina nc i a l l yori na nyot he ra r e a . I twi l l g i v et hes hotofc onfide nc et omov et ot hene x tl e v e l . ” T r y nk aS hi ne ma n, Pr e s i de ntofVi s t a pr i nta dds : “ T ha tf e ma l emi c r obus i ne s sowne r sr e ma i n mos t l yop mi sca boutt hef ut ur eoft he i rv e nt ur e si nt hef a c eofs oma nyr e a l l yt oug hc ha l l e ng e spr ov e swha ti nc r e di bl yt a l e nt e d, r e s our c e f ul a ndr e s i l i e nti ndi v i dua l st he ya r e . Mi c r obus i ne s s e sa r ev i t a l t ot hee c onomybuta r et ooo e nt heuns unghe r oe soft hebus i ne s s wor l d. Ourt r e ndr e por ts hi ne sal i g htont he i ri ns pi r i nga c hi e v e me nt sa ndhe l pst ounc ov e r t hek e ya r e a sofs uppor tt ha tt he yr e qui r ei nor de rt og r ow. AtVi s t a pr i nt , ourg oa l i st ous e r e s e a r c hl i k et hi st oc on nuei nnov angours ol u onst oe qui pmi c r obus i ne s sowne r swi t h wha tt he yne e dt oa c hi e v et he i rbus i ne s sdr e a ms . ” Mor ei nf or maona ndt hef ul l r e por t , i nc l udi ngabr e a k downofbot ht heUSa ndUKr e s ul t s , c a nbef oundv i ah p: / / ne ws . v i s t a pr i nt . c om/ woma nowne dmi c r obus i ne s s e s t r e n. . . * S ur v e yc onduc t e da mong s t1, 200pr of e s s i ona l si nt heUKa ndUS . Addiona l r e s e a r c ha nd i ns i g ht sg a t he r e df r ome x i sngpubl i cda t aa ndi nde pt hi nt e r v i e wswi t hr e a l mi c r obus i ne s s owne r s .
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