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Speci alEducat i on
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Leadi ngc r eat i v eagenc y ,Spar k l oop,hav ewor k edwi t hThePr i nc e’ sTr us ts i nc e2004
CREATI VE AGENCY CONTI NUES WORK WI TH THE PRI NCE’ S TRUST AFTER 15YEARS OFSERVI CE Gayl ec ont i nued: ALondonandSout hWes tbas edbr andandc ommuni c at i ons “ Ov ert hey ear s ,t her e agenc yhav es uc c es s f ul l yc ompl et edt hedes i gnand ebeens ev er al i mpl ement at i onofal l c ol l at er al f orThePr i nc e’ sTr us t2019Awar ds . hav i t er at i onsi nt he ev ol ut i onoft hemai n Cont i nuous l yi mpr es s edbyt hewor kdel i v er edbyt het eam,The br andunderour Pr i nc e’ sTr us thav ebeenac l i entofSpar k l oops i nc e2004,wher e guar di ans hi p,wher e t heagenc yhasbeeni nv ol v edi nt hebr anddev el opmentand r ec entpr oj ec t si nc l ude ex pans i onoft heChar i t yasi tc ont i nuest os uppor ty oungpeopl e t hePal ac et oPal ac e ac r os st heUK. 2019bi k er i deandt hi s y ear ' sPr i nc eTr us t Theagenc y ’ sr el at i ons hi pwi t ht heChar i t yex t endsbac kan Awar ds .Weal s ohav e addi t i onal 10y ear s ,wher eoneofi t sCr eat i v eDi r ec t or s ,Kr i s t os anumberofex c i t i ngc ampai gnsi nt hepi pel i neandar ev er yex c i t ed Geor gi o,r ec ei v eda£1, 000YoungPer s on’ sBus i nes sLoanf r om f orwhatt hef ut ur ehol ds . ” ThePr i nc e’ sTr us ti nor dert ol aunc hhi sf i r s tGr aphi cDes i gn c ompanyi n1995. JackLowman,Deput yDi r ect orofMar ket i ngf orThePr i nce’ s Tr ustadded:“ Spar k l oopf eel par tofourdepar t ment ,whi c hIt hi nk Gayl eCar pent er ,Di r ect oratSpar kl oop,c onf i r med:“ The onl yt hebes tagenc i eshav et heabi l i t yt obec ome. ” Pr i nc e’ sTr us ti sac aus et hatwehol dc l os et oourhear t s ,andwe ar e,t her ef or e,hugel ypr oudt oc ont i nuet os uppor tt heChar i t ywi t h Es t abl i s hedi n2004,Spar k l oophass uc c es s f ul l ydel i v er edbes pok e t hei rbr andi ngandc ommuni c at i onss t r at egy . ” des i gnandc ommuni c at i ons t r at egi esf orbr andsandbus i nes s es Ov ert hel as t15y ear s ,Spar k l oophaswor k edonmanyc r eat i v e ac r os st heUKandov er s eas ,wi t hl ongs t andi ngc l i ent si nc l udi ng pr oj ec t s ,f r om c or ebr andac t i v i t yt oev entmar k et i ngandy out h RedBul l andHomes er v e. r ec r ui t ment . Thec r eat i v eagenc yhasal s os uc c es s f ul l ydev el opedt hedes i gn gui del i nesandc ont entf ort hos eoper at i ngunderThePr i nc e’ s Tr us ti nt er nat i onal umbr el l a,pr ov i di ngr egi onss uc hasI ndi aand J or danwi t hc ont entf orpr omot i onal us e.
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Leader shi p
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I ndependent
New Chi l dr en’ sOnl i neBookst or emakeseverychi l dt hest arof t hei rst ory Ev er y onewant st ot heher ooft hei rowns t or y .T obet hec ent r al c har ac t eronan ex c i t i ngadv ent ur eormy s t er i ousques t .Noonemor es ot hanc hi l dr en,whol ov e t obei nt egr at edi nt os t or i esandmadet of eel par tofs omet hi ngs pec i al .I t ’ st hi s i ns i ghtt hathasl edt oi nc r eas i ngpopul ar i t yofper s onal i s ed,oneof fbook s wher ec hi l dr en’ snamesc anbei nc or por at edi nt os pec i f i cs t or i es .Butwhati f t hes ebook sdi dn’ thav et obeoneof f ’ s ?Whati fpar ent sc oul dc hoos ef r om a wi dev ar i et yofbook st hatal r eadyi nc l udedt hei rc hi l d’ sname? Thi si st hes i mpl ebutbr i l l i antpr emi s eofnewl yl aunc hedonl i nebook s t or e, Book sAboutWho,whi c hhel pspar ent sf i ndex i s t i ngs t or y book st hatf eat ur e t hei rc hi l d’ snameasak eyorl eadi ngc har ac t er .Launc hedonWor l dBookDay 2019,Book sAboutWhoal l owsus er st os i mpl yt y peac hi l d’ snamei nt ot he webs i t el andi ngpaget odi s c ov erar angeofs t or i esf eat ur i ngc har ac t er soft hat name. Thei rc har ac t erc oul dbeamous e,api r at e,as hopk eeperorabes tf r i end,but t her e’ snodoubtt heywi l l bei nv ol v edi nanadv ent ur eofs omek i nd! Book sAboutWhoFounder ,Cher y l Chani saf or merpubl i s hi ngpr of es s i onal wi t haDi pl omai nChi l dr en' sEduc at i onandDev el opmentwhohopest os par k newj oyf orr eadi ngwi t hpar ent sandc hi l dr en,andi npar t i c ul arf orpr es c hool er s whoar ear en' tc ur r ent l ybei ngr eadt oathome. “ Rec ents t udi ess howt hatpr es c hool er swhoar er ead2book sadayathome k now1. 4mi l l i onmor ewor dst hanc hi l dr enwhower enev err eadt o, ”s ay s Cher y l ,“ Ev enc hi l dr enwhoar er eadonl yonebookadaywi l l hearabout 290, 000mor ewor dsbyage5.St or y t i menotonl yi nc r eas esv oc abul ar y ,butenc our agesc hi l dr ent opl aywi t habr oaderi magi nat i on,l ear naboutnewt hi ngsi n ourwor l dandf eel t hi ngsl i k eempat hy .I t ’ snotal way seas yt hough.If orone, hav ea2y ear ol dandk nowhowdi f f i c ul ti ti st ogethert os i ts t i l l f or5mi nut es . But ,byput t i ngk i dsatt hec ent r eoft hes t or y ,wec ant r yandc apt ur et hei rat t ent i onandk eepi tf orl onger . ” Cher y l k nowst hi sf r om per s onal ex per i enc e.I twasaf unnyi nt er ac t i onwi t hher ownc hi l dt hatgav ehert hei deaf orBook sAboutWho.Af t ers t oppi ngi natt hei r l oc al book s t or e,s heandherdaught ert ookoutaBes t s el l erf r om t hec hi l dr en’ s s ec t i onc al l ed,‘ TheSec r etofBl ac k r oc k ' .
“ Wes atdownandr eadt hef i r s tpage;" Er i nPi k e l i v edwi t hhermum andherdogAr c hi enearabi g f i s hi ngt own. . . " .Wei mmedi at el yt ur nedt oeac h ot herandgi ggl edk nowi ngwewer eaboutt or ead agoods t or y !I tdi dn’ tmat t ert ouswhati twas aboutorhowt hi ss t or ywasgoi ngt oend.A c har ac t eri nt hes t or yhadhernameandf orus , t hatwasenought omak ei tapaget ur ner . ” ForCher y l andEr i n,s t or y t i mehasbec omeoneof t hei rf av our i t es har edex per i enc es . “ Somet i mesIwat c hmyc hi l dpl ayandIr eal i s et hat s hei spl ay i nggamesbas edonwhatwehav er ead t heni ghtbef or e.I t ' sav er yf r ui t f ul ex er c i s et hati nf l uenc eshowourc hi l dr en behav eandunder s t andt hei remot i ons .Heri magi nat i ons t r et c hesasf arast hes e book st ak eher . ” Unl i k eor der i ngaper s onal i s edbook ,Book sAboutWhohasawi dev ar i et yof book sf ordi f f er entagesandt as t esandf eat ur esmanywel l k nownandpopul ar aut hor s .Dependi ngonhowc ommont hec hi l d’ snamei s ,as i ngl es ear c hc anpr oduc eov er30book sf eat ur i ngonec hi l d’ sname.Thes ear c hesal s or ev eal ot her c har ac t ernames ,s oi t ’ seas yt of i ndbook st hatmayhav emor et hanonec hi l d’ s namei nc l uded.AsCher y l c ont i nuest oaddnewbook swi t hnewnames ,ev en t hos ewi t huni quenameswi l l beabl et oenj oyBook sAboutWho. Cher y l hands el ec t seac hoft hebook sher s el faf t err eadi ngt hem atherl oc al l i br ar y .“ Is pendal otoft i mer eadi ngeac hbookandmak i ngnot eoft heoneswi t ha namei n.Ours t oc ki nv ent or yi nc r eas esev er yt i meIdot hi sands owehav enew namesonadai l ybas i s . ” Vi s i twww. Book s About Who. c om t odi s c ov ermor e! Rel eas ef r om Book sAboutWho
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Secondar y
UK companypi oneer s‘ gr een’I Ti neducat i on I nt hewakeofpar l i ament ’ sl eadi ngdecl ar at i onofacl i mat eemer gency , andt hehundr edsoft housandsofyoungpeopl eacr ossourwar mi ng gl obecal l i ngf oract i on,onespect acul ar l ysuccessf ulUKcompanyi s hel pi ngschool s,col l egesanduni ver si t i esmakeadi f f er enceandsave mi l l i onsofpounds. Hampshi r ebasedCi r cul arComput i ngi st hewor l d’ sf i r str emanuf act ur erofl apt opsandi ssel l i nghundr edsoft housandsoft hem i nr esponse t oi ncr easi ngl yl ouddemandsf orgover nment sar oundt hewor l dt odo mor et osuppor tamanuf act ur i ngi ndust r ywher et echni calmat er i al sar e desi gnedf orper pet ualcycl es ofuse–what ’ scal l edt he ci r cul areconomy . “ Weknowt hateducat i on budget sar eal wayst i ght . Pr ocur ementofnewt op speci f i cat i onl apt opsi nt he hugenumber sr equi r edf or st af fandst udent si sdi f f i cul tt o j ust i f ywhenf i nancesar e subj ectt opubl i cst andar dsof account abi l i t y , ”sai dRodNeal e,f ounderoft hecompany . “ Butr ef ur bi shedorsecondhandl apt opsar eunpopul arwhet heryou’ r e i neducat i onorouti nt hewor l dofwor k.Theydon’ tper f or ml i kenewdevi cesandt heycer t ai nl ydon’ tl ookl i kenew,whi chi swhyt heyt ypi cal l y ar r i vewi t ha3mont hwar r ant y .
“ Wecameupwi t hat hi r dwaybypr eci sel yr emanuf act ur i ngt opmodel l apt opsbackt ot hei ror i gi nalper f or mance,r el i abi l i t yandbr andnewappear ance. ” Ci r cul arComput i ngempl oyshundr edsofengi neer si npur posebui l tr emanuf act ur i ngf aci l i t i eswhot aket hel at estmodel sf r om l ar gecor por at i ons’ l easi ngpr ogr ammes,i ncl udi ngmaj orbr andssuchasHP,Del land Lenovo,andst r i pt hem downt ot hei rcomponentl evel .Theyar et hen gi vennewscr eens,newbat t er i es,newpol i shedf i ni shes–i nsi deandout , wi t hal lpar t st hatar enotdef ect i ver eused,bef or ebei ngsol dataf r act i on oft hepr i ceofnew,i ncl udi nga3yearr epl acementwar r ant yorbuyback. Asi nt er netusagesoar s,t hepr obl emssur r oundi ngt heI Ti ndust r yar e r i si ngal ar mi ngl y .Mor et han160mi l l i onnewl apt opsar emadeever yyear . Aswel lasbei ngr esponsi bl ef orar ound17% ofel ect r oni cwast e,t hei r pr oduct i ondependsonmanyoft heear t h’ sdwi ndl i ngr esour ces,i ncl udi ng r ar e‘ conf l i ct ’ mi ner al s,met al sandwat er . TheI Ti ndust r ycausest hesameamountofgr eenhousegaspol l ut i onas t heent i r eai r l i nei ndust r y . Ci r cul arComput i ngl apt opsar et hef i r sti nt hewor l dt obecar bonneut r al . Thecompanynotonl yof f setcar bonemi ssi onst hr oughwor l dwi decl ean ener gypr oj ect sbutal socompensat ef orl egacycar bonemi ssi onsby pl ant i ng5t r eesf orever yl apt opsol d. Fort hosewor ki ngi neducat i on,t hebenef i t sofr emanuf act ur i ngar esi gni f i canti nt er msofcost savi ngs,l andf i l lr educt i onandt hechancet oal i gn wi t hagl obalmovementt owar dsgr eeni ngt hepl anet . Rel easef r om Mi ndWor ksMar ket i ng
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Technol ogy
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Pr oductShowcase
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